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2011_ContactBabel - Syntellect

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PLANNED IT EXPENDITURE<br />

Analyzing the areas that contact centers are focusing their IT expenditure upon is quite complicated, as there is<br />

rarely exact concurrence or use of the same phrases.<br />

Figure 139: Most important areas of IT expenditure in the next two years<br />

Expenditure type 1st 2nd 3rd<br />

ACD/PBX/VoIP 24% 8% 8%<br />

Self-service 12% 10% 8%<br />

CTI / call routing 9% 8% 3%<br />

CRM 9% 2% 3%<br />

Increasing channels / multimedia 7% 4% 13%<br />

Hardware upgrade 7% 2% 5%<br />

Cloud computing / hosted applications 5% 2% 0%<br />

Workforce management 3% 13% 5%<br />

Homeworking and virtualization 3% 4% 10%<br />

Queuing and callback 3% 0% 0%<br />

Speech analytics 3% 0% 0%<br />

Desktop optimisation 2% 10% 5%<br />

Social media 2% 6% 3%<br />

Knowledge base 2% 4% 5%<br />

eLearning and online assessment 2% 2% 8%<br />

Call recording 2% 2% 3%<br />

Reporting 2% 0% 0%<br />

Outbound automation 0% 6% 5%<br />

Customer satisfaction and experience improvement 0% 6% 5%<br />

Disaster recovery / redundancy 0% 2% 3%<br />

Other IT expenditure 3% 6% 13%<br />

Many contact centers last replaced their telephony systems in 1998 or 1999, to avoid potential problems around<br />

Y2K. Many of these systems have already been replaced, with businesses then moving to IP. However, 24% of<br />

respondents named upgrading their telephony system as the most important area of expenditure, with a further<br />

16% putting it as their second or third priority.<br />

Self-service moves up in importance in this year's survey, with 12% of respondents putting this as their no.1 IT<br />

investment priority, and a further 18% rating it as no.2 or no.3.<br />

CRM was also an important area of spend money on, although it has dropped compared to past years.<br />

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