Re-Brand Press Release - RIMS

FOR IMMEDIATE RELEASE
Contact: Amy Benson
(212) 655-6059
abenson@RIMS.org
RIMS Unveils New Look
Bold new logo highlights RIMS’ commitment to an all-encompassing
approach to risk
NEW YORK (January 10, 2011) — The Risk and Insurance Management Society, Inc. (RIMS) today
unveiled a new appearance that emphasizes the organization’s growth strategy. By way of the initiative,
which includes a contemporary new logo and compelling tagline (pictured above), RIMS aims to capture
the evolving nature of risk management. RIMS’ focus includes strategic and enterprise risk management
and the new branding speaks to strategy and integration.
RIMS’ new logo incorporates three stripes that represent its key areas of service to its members:
resources, networking and education. More conceptually, the stripes also represent upward movement,
symbolic of growth and action. They join together as they grow, demonstrating the integration of risk
management within an enterprise and the effectiveness of collaboration.
RIMS’ commitment to being the preeminent professional asset for anyone with risk management
responsibilities within an enterprise is the driver behind its new tagline, “the risk management society.”
RIMS aims to provide the tools, resources, thought leadership and advocacy needed by professionals in
today’s business climate, and its re-brand strategy reflects that end.
“Our brand should be reflective of the value of the products and services we offer, and during 2010 we
determined that a change in our look was necessary to illustrate the evolving nature of RIMS’ offerings,”
says Terry Fleming, immediate former president of RIMS. “We are extraordinarily pleased with the
results of this effort, and believe the new appearance conveys the progressive nature of RIMS’
interactions with its members, as well as the industry as a whole.”
“The distinctive stripes that are the driving force behind our new logo reflect an unparalleled ability to
deliver resources and meet our members’ changing needs,” says Mary Roth, executive director of RIMS.
“We draw upon this commitment to shape the discipline through a strong and vibrant community of risk
professionals.”
Visit www.RIMS.org to view the online appearance of RIMS’ re-brand. Further elements that incorporate
the new logo will be rolled out over the course of 2011. The new brand will be present in RIMS’ print,
event and online components.

About the Risk and Insurance Management Society, Inc.
As the world’s preeminent organization dedicated to advancing the practice of risk management, the Risk
and Insurance Management Society, Inc. (RIMS) is a not-for-profit organization representing more than
3,500 industrial, service, nonprofit, charitable and government entities globally. Founded in 1950, RIMS
brings networking, professional development and education opportunities to its membership of more than
10,000 risk management professionals. RIMS hosts an annual conference that boasts more than 400
exhibitors and attracts more than 10,000 attendees. For more information, visit www.RIMS.org.
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