2012 asia pacific srixon pga coaching summit - Science & Motion Golf

AUSTRALIAN PGA MEMBER UPDATE AND
EARLY BIRD REGISTRATION DETAILS
2012 ASIA
PACIFIC
SRIXON PGA
COACHING
SUMMIT
11-13 SEPTEMBER 2012
RACV ROYAL PINES RESORT – GOLD COAST
Official Partner of the Srixon
PGA Coaching Summit

THE KEYNOTE SPEAKERS
Michael Hebron
Decades ago Michael Hebron played a key role in orchestrating
the first PGA Teaching and Coaching Summit, bringing together
instructors from across the country to share ideas on teaching methods
and philosophies. He became known as “the teacher’s teacher” and
through his dedication earned the distinction of being inducted as the
24th PGA of America Master Professional.
Whether teaching a junior clinic or working with a Tour Player,
Michael demonstrates a love and passion for the game of golf while always helping to identify
and promote the importance of the PGA Professional.
Michael’s resume is filled with accolades and accomplishments. In addition to winning the
PGA of America Horton Smith Award and the 1991 PGA Teacher of the Year Award, Michael
has received over twenty five other distinguished awards including the Sam Snead Award for
his contributions to the game, the PGA and his Metropolitan section. His legacy of service as
a teacher, educator, author, promoter, golf professional and course operator puts him among
the PGA of America’s elite.
Michael’s book, See and Feel the Inside Move the Outside, was the first golf instruction book
accepted as a PGA Master’s thesis. Since then, he has written hundreds of articles for leading
golf magazines, authored a number of books and DVDs and featured on both free-to-air and
cable television shows.
In recent times, Michael has taken many hours of classes at Harvard’s Graduate School of
Education and has subsequently been researching the brain’s connection to learning. His
Neuro Learning for Golf principles advocate that in order to enhance performance potential,
you must first improve an individual’s learning potential. The environment that this approach
creates is a ‘learning-developing’ environment, as opposed to the traditional ‘teaching & fixing
to get-it-right’ approach.
2012 ASIA
A Message from the 2010 Teacher of the Year
The Srixon PGA Coaching Summit is an integral part of the PGA’s continuing education structure
and continues to be the largest event for golf professionals in the Asia Pacific region. The 2012
Summit will provide a variety of topics with a great mix of presenters from both here and abroad.
From a keynote perspective we welcome PGA of America Master Professional and Top-30
Instructor, Michael Hebron; prominent Australian PGA Member and Head of the Titleist
Performance Institute Junior Advisory Board, Denis McDade; UK Coaching Hall of Fame
Inductee and MBE recipient, Dr. Dave Alred; Australian Men’s Hockey Coach and High
Performance Consultant, Dr. Ric Charlesworth; PGA Master Professional and Director of
Education at the PGAs of Europe, Tony Bennett; and PGA of America Professional and Vice-
President of Sales and Business Development at TrackMan, Matt Frelich.
A range of local supporting presenters will also inspire you to think beyond your traditional
sources of influence and reinvigorate your approach to teaching and coaching. I encourage
you to join your peers and colleagues from around the country,
and to share your thoughts and experiences in order to generate
tangible outcomes that can be applied within your own business.
The RACV Royal Pines Resort will again be providing fantastic
hospitality and on behalf of the PGA, we look forward to seeing
you in September.
Steve Bann
PGA Member and 2010 PGA Teacher of the Year

Dr. Dave Alred MBE
Dr. Dave Alred is a specialist coach in performing under pressure.
Having completed his PhD at Loughborough University, Alred has
worked with a variety of sports at the elite level. He has worked with the
Middlesborough, Sunderland, and Aston Villa Football Clubs as well as
the English Cricket and Polo Teams. In Australia he has worked across
numerous football codes with St George, Newcastle, Parramatta, Manly,
the Wallabies and West Coast Eagles all featuring on his client list.
Dave Alred was inaugurated into the UK Coaching Hall of Fame for his contribution to the
success of England’s Rugby World Cup win, and was awarded the Mussabini Medal for
outstanding success on the world stage. In 2004 he was honored with an MBE and is widely
regarded as the world’s best kicking coach with over 130 tests and 4 world cups under his belt
as an English and British Lions Assistant Coach.
As well as his work with teams, Alred concentrates a great deal of time on individual
performances believing that it is often one’s mindset that is fundamental to success.
By trying to ensure players always perform at, or very near their potential, Alred is continually
searching for ways to get a player to go where they’ve never been before in terms of both their
performance and mindset. He has helped both athletes and coaches develop an understanding of a
“No Limits” mindset and looks at how performance behaviour changes when in pressure situations.
In addition to being renowned for his work with star pupil Jonny Wilkinson, Alred has been
heralded for his work with Luke Donald, seeing him rise from number 32 to number 1 in
the world. Having taught himself to play golf, Alred now plays off four and enjoys working
with individuals to better their game. He has recently started working with three-time major
winner, Ireland’s Padraig Harrington.
Denis McDade
Denis McDade has been a member of the PGA of Australia for over 20
years. He coached at the Victorian Institute of Sport Golf Program for 11
years and spent 2 years as Scholarship Coach at the AIS Golf Program.
Denis coaches a number of Touring Professionals including Marcus
Fraser, Marc Leishman, Paul Sheehan, Ash Hall, Matthew Griffin,
Gareth Paddison and Clint Rice. He also coaches 2011 British Amateur
Champion Bryden Macpherson, the first Australian to win the
Championship since Doug Bachli in 1954.
As Head of the Titleist Performance Institute (TPI) Junior Advisory Board, Denis has dedicated
himself for several years to researching and improving the way in which junior golf programs are
structured and delivered and will share elements of this as part of the Summit Program this year.
Denis spends many weeks each year travelling around the world working with his players
and presenting at certification seminars on behalf of TPI. He has previously been nominated
as a PGA Teacher of the Year and continues to be considered as one of Australia’s foremost
teachers and coaches.
Dr. Richard (Ric) Charlesworth
Whether leading the world in hockey, captaining Western Australia in
cricket, cramming in a medical degree or winning a seat in Federal
Parliament, Dr. Ric Charlesworth has always excelled. His natural gifts
and a fierce appetite for victory have guaranteed his success.
A former captain of the Western Australian and Australian Hockey
Teams, Ric Charlesworth played 227 games for his country including
5 Olympic and 4 World Cup tournaments. He was a gold medallist and
player of the World Cup Tournament in 1986 and silver medallist at the 1976 Olympics.
He was also in Federal Parliament for 10 years before retiring to take up the position of National
Coach of the Australian Women’s Hockey Team from 1993 to 2000. During his time at the helm,
the team was consistently ranked as the number one team in the world, and won 4 Champions
Trophies, 2 World Cup’s, 2 Olympic Gold medals & 1 Commonwealth Games Gold medal.
Charlesworth won the Australian Team Coach of the Year six times (first in 1994 and then each
year from 1996 to 2000) and was awarded the status of Master Coach by the International Hockey
PACIFIC SRIXON PGA

Federation, subsequently confirming his position as one of the world’s leading coaches.
In addition to his commitment to hockey, Charlesworth also worked as a high performance
consultant to the Fremantle Dockers and as a mentor coach to 5 Australian Institute
of Sport coaches. He moved to New Zealand in October 2005 to assume a role as High
Performance Manager for New Zealand Cricket and in late 2007 he was drawn back into
hockey as Indian Hockey’s Technical Advisor.
In 2008, Ric was appointed coach of the Australian’s National Men’s Hockey team and in the
same year was inducted into Hockey Australia’s inaugural Hall of Fame. In 2009 he coached
the Kookaburra’s to gold at the Champion’s Trophy in Melbourne and this was followed by
gold at the 2010 World Cup in New Delhi and gold at the Commonwealth Games. He is the
first person to have played in and coached a gold medal winning World Cup team in hockey.
Ric is also the author of three books, “The Coach – Managing for Success”, “Staying at the
Top” and “Shakespeare the Coach.” Through these publications he has been able to provide
an insight into how to be the best, but more importantly how to stay there.
Tony Bennett
Tony is the Director of Education for the Professional Golfers
Association’s of Europe, which has responsibility for over 20,000
golf professionals in 38 member countries worldwide. Tony travels
extensively in his role and also finds time for additional duties
as an international golf development consultant for the Royal &
Ancient Golf Club of St Andrews. He has worked with many leading
golfing organisations and several government departments while
developing innovative and far reaching projects around the world.
Tony started his career as a playing professional, but during his mid twenties, his business
acumen became apparent when he developed an innovative on course retail outlet, which
later was recognised as being one of the leading golf retail establishments in the UK. Tony
became a lecturer at the PGA Training School for business and commerce and has had
extensive experience in developing coach education frameworks, retail centres, academy
structures and learning pathways.
Tony was granted the status of Master Professional in 2006 and has been credited
for modernising and contributing to the development of golf in Portugal. He received
recognition from the former President of the Republic Dr. Jorge Sampaio in the form of a
presidential Order of Merit Award. As a former graduate of Birmingham University and
with a Master of Philosophy in Sports Participation and Coaching, Tony brings a wealth of
knowledge to development projects around the world. He is a current PhD student and also
sits on the Editorial Board of the Annual Review of Golf Coaching.
Matthew Frelich
A PGA of America Professional since 1995, Matt Frelich earned
a Bachelor of Science (PGM) degree from Ferris State University
in 1994, and an MBA from University of Michigan-Flint in 1999.
As a former Head Professional at the Oak Pointe Country Club in
Brighton, Michigan, Matt also worked at a variety of other courses
and facilities such as Desert Mountain (Arizona), Knollwood Country
Club (Michigan), Garland Resort (Michigan) and Summitpointe Golf
Club (San Jose, California). He was also a golf instructor with the Nike Golf Schools.
Frelich has held leadership positions in golf analysis technology sales and marketing, golf
club management, golf instruction, and club fitting. In addition to working for a range of
companies and organizations such as Interactive Frontiers (V1), Focaltron (GolfAchiever),
and Sentient Sports where he trained customers on aboutGolf simulators, force plate
systems and SAM PuttLab, Matt is currently the Vice-President of Sales and Business
Development for TrackMan, where he has worked since 2006. Among his responsibilities
includes training the world’s top players, coaches, and fitting professionals in the use of
TrackMan technology and knowledge for player development.
Matt has also been very active in creating strategic partnerships and was most recently
involved in creating a strong educational link with the PGA of Australia.
COACHING SUMMIT

2012 ASIA PACIFIC SRIXON
THE SUPPORT PROGRAM
The support program will be released as part of the full conference brochure in August. It will
feature a variety of sessions and topics such as putting, fitting & shaft profiling, green reading
& mapping, online lesson & coaching applications, the specifics of teaching females, and how
increased lessons can positively impact other areas of your business.
THE VENUE
The venue for the 2012 Srixon PGA Coaching Summit is the RACV Royal Pines Resort on
Queensland’s Gold Coast. The resort offers fantastic conference and accommodation facilities.
Special accommodation packages for Summit delegates are available through the RACV
Royal Pines Resort, or by accessing the PGA Member flyer on PGA Central.
Exclusive rates
during the Srixon
PGA Coaching Summit.
Freecall: (within Australia)
1800 886 880
Fr
Special Rates
$
92 *
From
per person, per night
including breakfast
Telephone: (07) 5597 8700
Facsimile: (07) 5597 2277
Website: www.royalpinesresort.com.au
Looking to stay on site? Enjoy exclusive rates at
RACV Royal Pines Resort during the Srixon
PGA Coaching Summit.
Accommodation packages available include:
■ $190* per person, single share, including breakfast
■ $105* per person, twin share, including breakfast
■ $92 per person, triple share, including breakfast
Please mention this conference at the time of booking and
ask about our exclusive upgrade options.
*Conditions apply. Only available from 10-13 September 2012. Triple share includes one ro laway bed.
RACV Royal Pines Resort
Ross Street, Benowa, Gold Coast,
Queensland, Australia
For bookings please call 1800 886 880
For more accommodation packages visit
www.racv.com.au/royalpines
PACKAGE INCLUSIONS
• Srixon Registration Gift
• Delegate Handbook
• Access to the Official Srixon PGA Coaching
Summit Dinner (seated buffet) and
Australian Teacher of the Year presentation.
• Morning Tea, Lunch and Afternoon Teas
for each day of attendance
• Srixon Happy Hour at the conclusion of
day two and three
• A selection of two DVD’s – from recorded
Summit presentations
• Exclusive opportunity to register for
additional workshops on Friday 14th
September - see over page.
Take your clubs
for free*
And receive 5% off the best available fare
when you fly domestically with Virgin Australia.
Details coming soon to PGA Central
*conditions apply

PGA COACHING SUMMIT
OPTIONAL PGA MEMBER WORKSHOPS -
Friday 14th September, 2012
TrackMan Workshop
Date: Friday 14th September 2012
Facilitator: TrackMan International Staff Members
Duration: 8 Hours - commencing at 8.30am
Cost: $175* USD or Free for TrackMan University Members
* 100% of the workshop fee ($175 USD) can be applied to TrackMan University
Annual Membership Fee ($475 USD) – which is a requirement to undertake postworkshop
Certification Tests. Following the seminar, attendees should be able to pass
the TrackMan University Level I and Level II certification tests.
Includes:
• Morning Tea, Lunch and Afternoon Tea
• Resources and Course Materials
• Options for Level I & Level II Certification
Tests and TrackMan University Membership
(at additional cost).
Points: An additional 20 points will be available to course participants
Content Summary:
• Introduction to TrackMan University
• TrackMan Definitions
• TrackMan’s Ten Fundamentals
• Secret of the Straight Shot
(Introduction to D-Plane, Gear Effect)
• Tour Data
• TrackMan Combine
• Ball Flight Laws Review
(D-Plane, Gear Effect, and more)
• Smash Factor and Spin Loft
To register your interest, please tick the appropriate box on the registration form.
Strength & Conditioning for Coaches Workshop
Date: Friday 14th September, 2012
Facilitator: Scott Williams (B. H Sc., G. Dip BA, Adv. Dip. Myo)
Duration: 8 Hours – commencing at 8am
Cost: $195.00 per person
Post-workshop assessment and certification available via e-learning modules
at introductory rate of $49.00 per module (normal price $75.00 per module).
Includes:
• Morning Tea, Lunch and Afternoon Tea
• Workbook & Resource Manual
Points: An additional 20 points will be available to course participants
Content Summary:
• Basic Principles of Strength &
Conditioning for Golf
• Advanced Principles of Strength &
Conditioning for Golf
• Physiological Requirements of Golf:
Golf-Specific Conditioning
• Practical exercises (also supplied in video format)
• Course testing and Assessment
• Exercise Programming & Prescription for
the Novice Golf Athlete
• Exercise Programming & Prescription for
the Intermediate to Advanced Golf Athlete
• Options for post workshop assessment and
certification.
To register your interest, please tick the appropriate box on the registration form.
*Specific costs (inclusive of catering and any relevant certifications) to be determined by the provider and are additional to the Early Bird
rate specified on the registration form. Final workshop offerings will be confirmed in the full conference brochure.

2012 ASIA PACIFIC SRIXON
PGA COACHING SUMMIT
EARLY BIRD
REGISTRATION FORM
Standard Program Costs
3 day package $950 (incl GST)
2 day package $760 (incl GST)
ADDED VALUE
IN 2012 WITH NO
PRICE INCREASE
Early Bird Rate for Australian PGA Members – forms received by 9th July 2012
3 day package only $830 (incl GST)
Continuing Education Points
•A total 70 points is available for full three day attendance
•An additional 20 points is available for those attending one of the two optional workshops
•Early Bird Registrations can be made by completing the details below or through
the MyPGA portal
•Further program details will be available in August as part of the full conference brochure
Registration for Additional Workshops - Friday 14th September, 2012
❑ Please register me for the TrackMan Workshop at an additional cost of $175 per person
❑ Please register me for the Strength & Conditioning for Coaches Workshop at an
additional cost of $195 per person
Note: The PGA will open registrations to members of other international PGA’s from 10th August 2012. As delegate numbers are capped,
attendance will then be confirmed on a first come first served basis.
Name: _________________________________________________________________________________________________
Facility: _______________________________________________________________________________________________
Credit Card:
❑ Visa ❑ MasterCard
Credit Card Number: _________________________________________________________________________________
Expiry Date: __________________________________________________________________________________________
Total Amount: ________________________________________________________________________________________
Fax Back to the attention of Sue McCall –
Membership and Continuing Education Coordinator on (03) 9783 0000 or post to:
PGA Australia
Attn: Sue McCall
600 Thompson Road
Sandhurst VIC 3977
Delegates registering as an Early Bird will be contacted in due course regarding their selections for breakout sessions.