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what is bike pure? Bike Pure is an independent not for profit global organisation whose aim is to increase and promote the integrity of cycle sport worldwide. Our core mission is to educate cyclists of all ages and abilities that they can compete as true, honest sports people. Bike Pure support many projects around the world, working closely with coaches and youth groups to ensure the message of fair, honest sport is adhered to and promoted in a positive manner. Bike Pure raise much needed funds through it’s close association of it’s supporting partners and the sale of items on it’s online store bikepurestore.org Please support fair honest sport by visiting us at our social media platforms. We all have a part to play in the promotion of sporting <strong>ethics</strong> and integrity. Facebook.com/BikePure @BikePure bike pure's core principles Generate an environment where both professional and amateur cyclists are never faced with a decision to dope. Develop sustainable partnerships with coaches across the world to promote <strong>ethics</strong> and fair play to their athletes. Inspire true honest sport amongst all athletes, regardless of age or ability. Inspire athletes to compete with integrity and fair play through Bike Pure initiatives and education. Envisage a sporting arena where all athletes can compete in a dope free environment. Put an end to the ‘win at all costs mentality’ we see in sport. Published by Bike Pure Inc. January 2015. Copyright © 2015 This brochure is dedicated to those who adhere to fair and honest competition and continue to uphold the true spirit of sport. Contributor: Sean Wilson, PhD – Associate Professor of Physiology and Pharmacology, Loma Linda University School of Medicine. Level 1 USA Cycling Coach with Distinction. 2 Acknowledgements Graeme Obree Apollo Cycling Team Lionel Reynaud Anton Vos Bec Henderson
introduction by Andy Layhe, Co-Founder, Bike Pure We all love cycling. Getting on the bike and pushing those pedals is fun and exciting. Cycling is one of the most healthy sports and we all know how much better we feel after we’ve ridden, even if it’s for just a few minutes. If you race, have young children or partners who race, you will all agree that the sheer fun and excitement from watching or participating in cycling is fantastic and exhilarating. Cycling participation is on the upsurge, with it’s gaining each year. More and more people are experiencing the sheer beauty of cycling and reaping the health benefits. Unfortunately, the news is not all good. We have seen the dark side of cycling, and alas all sport, with regard to the ‘win at all costs’ mentality that creeps into the sporting arena. This is undermining the foundation of sport. Our goal at Bike Pure is to promote cycling by helping to educate cyclists, especially young athletes, to the importance of honest and ethical sport. Athletes who abide by the rules and show respect and integrity for their opponents and officials are powerful symbols. These individuals are part of a select group who possess good sportsmanship and values. If you have young children who participate in sport, you may have witnessed angry parents or disrespectful cyclists arguing with officials at events. The disappointing actions of these individuals were the catalyst for this document. Our hope is that parents, coaches and young athletes will act in a fair and decent way and thereby become the role models our sport needs and deserves. This guide is intended to help shed light on those ideals, across all disciplines and abilities. We hope this brochure can help change attitudes and shift sporting culture and ethical attitudes. Changing sporting attitudes will take everyone’s involvement. We all need to take time to think about our position within the sport. Whether you are an athlete, coach, parent or simply a fan, you can help promote the values and principles we cover in this brochure. Sport brings people together and we are all have a significant role to play. You can help shape the way cycle sport is perceived globally. We encourage you to share this manual with friends, coaches or anyone else connected to sport. We want you to help promote fair and honest sport. Your involvement is vital. You are integral to solving the ethical problems that our sport faces today. Encourage your friends to download and read this free brochure that is available at www.bikepure.org. We want to thank our affiliate sponsors who are proud to stand up and support fair, honest sport and a special thanks to cycling legend Graeme Obree for his involvement in this project. We also thank you for supporting our cause and spreading our message. Here is to a brighter and better future for the sport of cycling. Yours in sport Andy Layhe Co-Founder Bike Pure 3
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Page 5 and 6: the fight against doping Profession
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Page 9 and 10: the influence of a coach “Coaches
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Page 13 and 14: Case Study Duo Junior Mountain Bike
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Page 43 and 44: what can YOU dO? RESPEct BIKE PURE

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