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truthfulness<br />

good character<br />

written & produced by<br />

self-respect<br />

<strong>ethics</strong><br />

truthfulness<br />

honesty principles honour<br />

dignity decency<br />

legacy<br />

sincerity<br />

strength<br />

rebuilding <strong>ethics</strong><br />

in cycle sport:<br />

a how to guide for riders,<br />

parents and coaches<br />

morals<br />

inspire<br />

fairness<br />

trustworthiness<br />

coherence<br />

influence<br />

unified<br />

virtue<br />

integrity<br />

decorum<br />

foreword by<br />

graeme obree

what is bike pure?<br />

Bike Pure is an independent not for profit global organisation whose aim is to increase and promote the integrity<br />

of cycle sport worldwide. Our core mission is to educate cyclists of all ages and abilities that they can<br />

compete as true, honest sports people.<br />

Bike Pure support many projects around the world, working closely with coaches and youth groups to<br />

ensure the message of fair, honest sport is adhered to and promoted in a positive manner.<br />

Bike Pure raise much needed funds through it’s close association of it’s supporting partners and the<br />

sale of items on it’s online store bikepurestore.org<br />

Please support fair honest sport by visiting us at our social media platforms.<br />

We all have a part to play in the promotion of sporting <strong>ethics</strong> and integrity.<br />

Facebook.com/BikePure<br />

@BikePure<br />

bike pure's core principles<br />

Generate an environment where both professional and amateur cyclists are never faced with a decision to dope.<br />

Develop sustainable partnerships with coaches across the world to promote <strong>ethics</strong> and fair play to their athletes.<br />

Inspire true honest sport amongst all athletes, regardless of age or ability.<br />

Inspire athletes to compete with integrity and fair play through Bike Pure initiatives and education.<br />

Envisage a sporting arena where all athletes can compete in a dope free environment.<br />

Put an end to the ‘win at all costs mentality’ we see in sport.<br />

Published by Bike Pure Inc. January 2015.<br />

Copyright © 2015<br />

This brochure is dedicated to those who adhere to fair and honest<br />

competition and continue to uphold the true spirit of sport.<br />

Contributor:<br />

Sean Wilson, PhD – Associate Professor of Physiology and Pharmacology,<br />

Loma Linda University School of Medicine. Level 1 USA Cycling Coach with Distinction.<br />

2<br />

Acknowledgements<br />

Graeme Obree<br />

Apollo Cycling Team<br />

Lionel Reynaud<br />

Anton Vos<br />

Bec Henderson

introduction<br />

by Andy Layhe, Co-Founder, Bike Pure<br />

We all love cycling. Getting on the bike<br />

and pushing those pedals is fun and<br />

exciting. Cycling is one of the most<br />

healthy sports and we all know how much<br />

better we feel after we’ve ridden, even if<br />

it’s for just a few minutes.<br />

If you race, have young children or<br />

partners who race, you will all agree<br />

that the sheer fun and excitement from<br />

watching or participating in cycling<br />

is fantastic and exhilarating. Cycling<br />

participation is on the upsurge, with<br />

it’s gaining each year. More and more<br />

people are experiencing the sheer<br />

beauty of cycling and reaping the health<br />

benefits.<br />

Unfortunately, the news is not all good.<br />

We have seen the dark side of cycling,<br />

and alas all sport, with regard to the ‘win<br />

at all costs’ mentality that creeps into<br />

the sporting arena. This is undermining<br />

the foundation of sport. Our goal at Bike<br />

Pure is to promote cycling by helping<br />

to educate cyclists, especially young<br />

athletes, to the importance of honest and<br />

ethical sport. Athletes who abide by the<br />

rules and show respect and integrity<br />

for their opponents and officials are<br />

powerful symbols. These individuals are<br />

part of a select group who possess good<br />

sportsmanship and values.<br />

If you have young children who<br />

participate in sport, you may have<br />

witnessed angry parents or disrespectful<br />

cyclists arguing with officials at events.<br />

The disappointing actions of these<br />

individuals were the catalyst for this<br />

document. Our hope is that parents,<br />

coaches and young athletes will act in a<br />

fair and decent way and thereby become<br />

the role models our sport needs and<br />

deserves.<br />

This guide is intended to help shed light<br />

on those ideals, across all disciplines<br />

and abilities. We hope this brochure can<br />

help change attitudes and shift sporting<br />

culture and ethical attitudes.<br />

Changing sporting attitudes will take<br />

everyone’s involvement. We all need<br />

to take time to think about our position<br />

within the sport. Whether you are an<br />

athlete, coach, parent or simply a fan,<br />

you can help promote the values and<br />

principles we cover in this brochure.<br />

Sport brings people together and we<br />

are all have a significant role to play. You<br />

can help shape the way cycle sport is<br />

perceived globally.<br />

We encourage you to share this manual<br />

with friends, coaches or anyone else<br />

connected to sport. We want you to help<br />

promote fair and honest sport. Your<br />

involvement is vital. You are integral to<br />

solving the ethical problems that our<br />

sport faces today. Encourage your friends<br />

to download and read this free brochure<br />

that is available at www.bikepure.org.<br />

We want to thank our affiliate sponsors<br />

who are proud to stand up and support<br />

fair, honest sport and a special thanks<br />

to cycling legend Graeme Obree for<br />

his involvement in this project. We also<br />

thank you for supporting our cause and<br />

spreading our message. Here is to a<br />

brighter and better future for the sport of<br />

cycling.<br />

Yours in sport<br />

Andy Layhe<br />

Co-Founder<br />

Bike Pure<br />


foreword by graeme obree<br />

World Hour Record Holder 1993 (51.595km)<br />

World Hour Record Holder 1994 (52.713km)<br />

World Individual Pursuit Champion 1993<br />

World Individual Pursuit Champion 1995<br />

I was first attracted into cycling as a youngster it<br />

seemed a great way to escape the drab and hum<br />

drum surrounds of life in a small village. I was lucky<br />

in that I did not have to travel far to open up whole<br />

new and exciting horizons for me to explore and<br />

discover. Within a heart-beat, I could escape to<br />

beautiful places and learn to love and understand<br />

the world. My head was filled with thoughts of the<br />

great explorers as I broke boundaries that I could<br />

never as a pedestrian.<br />

I loved cycling over the hills and felt like one of the<br />

world’s great explorers as I headed to horizons new,<br />

that without a bike would never have been within<br />

my reach. Whether it was hostelling trips across<br />

Scotland or day trips into the moors and valleys of<br />

Ayrshire and beyond, the pleasures were intense,<br />

my sense of freedom defined and intensified.<br />

My love of cycling led me to racing and this was<br />

where I discovered that I had the ability to cycle<br />

fast. The fun and racing continued, often with some<br />

monetary reward for my efforts, which was great<br />

as times were tough in the eighties, with few job<br />

opportunities.<br />

Gradually I learned to understand that my abilities<br />

as a cyclist were good, good enough eventually<br />

to challenge and break Francesco Moser’s World<br />

Hour Record and to become the World 4000m<br />

pursuit Champion. I got there through a mix of<br />

personal desire, a thorough analysis of my training<br />

techniques and designing frames and bike that<br />

were right for me. I must stress that throughout my<br />

career I never broke any rules. If I am ever cast<br />

as a renegade then that is incorrect. I achieved<br />

everything completely within the rules of the sport<br />

and perhaps more importantly within the morals of<br />

my sport. My achievement was earned intellectually<br />

and physically, my conscience clear, my honour<br />

hard earned.<br />

When I look back on my cycling career I could feel<br />

sad, perhaps I should feel sad. I was competing<br />

with many athletes who did something which I<br />

despise. They chose to use performance enhancing<br />

drugs to fuel their ambition to become better than<br />

they naturally were. My career coincided with the<br />

huge growth in the use of blood boosters like EPO.<br />

Riders who were less able than me thrust onto the<br />

world cycling scene driven by white coated, often<br />

anonymous chemists and doctors. The charade was<br />

complete by the celebration, the idolatry of some of<br />

sports greatest cheats, cheats who were lauded and<br />

glorified throughout the world.<br />

I turned my back on cycling. I did not watch or<br />

follow the Tour de France, the Giro, The Classics.<br />

Year after year, a more ridiculous charade was<br />

being celebrated. I refused to participate in or<br />

endorse those celebrations. Those (now hollow)<br />

victories were built upon a foundation of lies<br />

and deception. Human performance had been<br />

subjugated by chemical performance. The winner’s<br />

boards should have been populated by chemists<br />

and doctors, the trophies needle shaped. Many<br />

racing cyclists had become human guinea pigs,<br />

sacrificial and willing to castigate their honour,<br />

dignity and in some cases their lives, in pursuit<br />

of a dirty cheque. Nothing new in that, but with a<br />

lazy and complacent cycling organization then the<br />

corruption was absolute. I harboured resentment for<br />

a long time for opportunity denied.<br />

On reflection, I do not feel sad for the career that<br />

was stolen from me as I retired with my honour<br />

intact. I never cheated. I was never attracted to the<br />

culture of the pill and the needle. How could I look<br />

my children in the eye if ever I chose that pathway?<br />

Honour and dignity are much more important to me<br />

than false glory and dirty money.<br />

Bike Pure enshrines values which are core to me.<br />

Cycling is beautiful, a wondrous and marvellous<br />

past-time. I love cycling that is clean and about<br />

honour as much as success. I detest performance<br />

drug use in sport, all sport. I detest cyclists who<br />

continue to live in a parallel universe protesting<br />

values which they do not support while willing to<br />

submit to the syringe in pursuit of soiled success.<br />

I detest the hypocrisy which is represented by<br />

drug cheats. I detest that many drug cheats are still<br />

celebrated and still retain lucrative endorsements.<br />

I detest the fact that very many clean and talented<br />

riders have had their careers stolen, defaced,<br />

destroyed by the drug cheaters. I detest the fact that<br />

drug cheating is still part of the cycling culture. It<br />

must be eradicated and that starts with riders being<br />

man and woman enough to ride only for honour.<br />

Support Bike Pure and stand up for the rights of a<br />

sport that is clean, fair, exciting and captivating.<br />

Graeme Obree<br />


the fight against doping<br />

Professional cycling has had more than<br />

it’s fair share of doping controversies over<br />

the years.<br />

To many, professional cycling remains<br />

synonymous with winning by doping<br />

and cheating. Drug testing is very<br />

common in cycling. In fact, the World<br />

Anti Doping Agency, which regulates<br />

drug testing in all sports, was conceived<br />

because of drug doping in the Tour de<br />

France. Cycling was also the first sport<br />

to introduce the blood profiling biopassport<br />

system in the hope of making<br />

it more difficult for athletes to dope.<br />

Cycling is the leading sport when it<br />

comes to blood testing, the biological<br />

passport, and the out of competition<br />

testing program. Simply put, the more<br />

often they test, the more cheaters they<br />

will catch.<br />

For a variety of reasons, other sports lag<br />

behind cycling in terms of their testing<br />

programs and advancing anti-doping<br />

education. This makes cycling the world<br />

leader in trying to rid cheating.<br />

Even with all of the advances in drug<br />

testing our wonderful sport remains at<br />

great risk due to doping. There is a great<br />

deal of work to do and the importance<br />

of anti-doping education is high on the<br />

agendas of the major partners involved in<br />

the sport.<br />

We all love cycling, even though it may<br />

be for many different reasons. If you<br />

love something enough you will protect<br />

it to the best of your ability. That is how<br />

we at Bike Pure feel about our sport.<br />

Doping is a big problem, far larger than<br />

any individual rider that cheats to gain<br />

an advantage and win a race. Love and<br />

protect your sport.<br />

Anti-Doping Tests Conducted in 2013<br />

football<br />

Cycling<br />

Athletics<br />

Aquatics<br />

weight lifting<br />

skiing<br />

rugby<br />

basketball<br />

skating<br />

judo<br />

volleyball<br />

rowing<br />

wrestling<br />

canoeing<br />

boxing<br />

triathlon<br />

ice hockey<br />

tennis<br />

handball<br />

powerlifting<br />

shooting<br />

biathlon<br />

gymnastics<br />

fencing<br />

bodybuilding<br />

taekwondo<br />

field hockey<br />

baseball<br />

bobsleigh<br />

badminton<br />

karate<br />

table tennis<br />

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affiliates and supporters of bike pure<br />

if your company or organisation supports fair, honest sport,<br />

we would be delighted to hear from you.<br />

info@bikepure.org<br />


fair and honest sport<br />

“Being honest in sport isn’t just about<br />

saying ‘NO’ to doping or cheating.”<br />

Nowadays athletes are expected to not<br />

only be successful, but also expected<br />

to promote positive images for the<br />

sport. To achieve this, they must act in a<br />

professional manner whilst being a role<br />

model even when they are away from all<br />

the constant pressure of the media.<br />

The movements and behaviour of the<br />

world’s top athletes is under constant<br />

scrutiny. As such, it is critical that athletes<br />

are seen as being ethical role models.<br />

In the modern world we live and era of<br />

social networking, the fans demand it,<br />

the media demands it, and the sponsors<br />

demand it.<br />

Good sportsmanship and fair play isn’t<br />

an abstract theory. Sportsmanship is an<br />

attitude that transcends behaviour and<br />

forms the building blocks of honesty in<br />

sport, which ultimately has a positive<br />

effect on fellow athletes, coaches,<br />

mentors and cycling fans.<br />

Unfortunately, cheating and rule breaking<br />

occur in all sports. Whether that be a<br />

dive to gain a penalty or free kick in<br />

football, to verbally abusing an official or<br />

fellow athlete. It’s unfortunate that some<br />

athletes will go to any lengths to gain that<br />

extra advantage over their opponents by<br />

breaking the rules.<br />

We have all felt the anger,<br />

disappointment and sadness towards<br />

the reputation of our sport when athletes<br />

test positive for using performance<br />

enhancing drugs or breaking the rules<br />

in order to win, not only in cycling but<br />

across all sports. Because of these<br />

indiscretions we’ve seen many athlete’s<br />

records, and victories nullified, including<br />

the handing back of yellow jersey’s worn<br />

by former Tour de France ‘winners’.<br />

Certainly it is easy for athletes to hand<br />

back medals once they’ve been caught<br />

cheating. But the damage is already<br />

done. Restoring their own dignity and the<br />

public’s faith is difficult.<br />

However, the actions of the cheaters is<br />

damaging to other competitors too. Most<br />

dramatically the second placed athlete,<br />

the ‘clean’ athlete, who will be given the<br />

title of ‘winner’ long after the event, but<br />

will never get to experience the occasion<br />

of the ‘victory’ in its true manner.<br />

Being honest in sport isn’t just about<br />

saying ‘NO’ to doping or cheating.<br />

Honesty encompasses a whole<br />

collection of positive attributes such as<br />

shaking hands and congratulating your<br />

opponents, respecting officials and the<br />

rules, and being a general all round good<br />

sports person.<br />

Professional sporting careers are short<br />

compared to ‘normal’ careers. However,<br />

many athletes build on their competitive<br />

experiences to continue in their sport<br />

long after they retire from top level<br />

competition either through careers in<br />

media, coaching, or management. A<br />

career tainted by a drug scandal or a<br />

sanction due to cheating can hinder a<br />

sports persons professional working life<br />

for their entire career. Being true in sport<br />

and promoting fair play has a prolonged<br />

and positive effect on a career long after<br />

you’ve stopped the hard training and<br />

racing.<br />



put your hands<br />

up for honest<br />

sport<br />

pure & natural<br />

join us on our journey...<br />

Twitter.com/BikePure<br />


the influence of a coach<br />

“Coaches can provide important moral<br />

guidance for athletes in their care...”<br />

Sandra Peláez at Concordia University<br />

in the United States recently examined<br />

the moral influence that 17 elite coaches<br />

have over their athletes.<br />

Her work illustrates that coaches provide<br />

important moral guidance for athletes.<br />

What is more, before athletes begin<br />

working with coaches an athletes’<br />

parents provide the early guidance,<br />

which ultimately shapes how they will<br />

act. It is therefore clear that both coaches<br />

and parents have unique relationships<br />

with athletes. The importance of these<br />

relationships in the development of an<br />

athlete’s ability to make ethical decisions<br />

is tantamount to an athlete’s path in life<br />

and cannot be overlooked.<br />

History has shown the value of confiding<br />

in close friends, family, and mentors<br />

when making difficult decisions. This<br />

is discussed in more depth in a later<br />

section of this publication.<br />

The full transcript of Sandra Peláez’s<br />

study can be found on the following link:<br />

http://spectrum.library.concordia.<br />

ca/7400/1/Pelaez_PhD_S2011.pdf<br />

What we have found is that as athletes<br />

become more engaged in sport they<br />

become more reliant on coaches<br />

for moral and ethical guidance. This<br />

underscores the role of coaches in the<br />

decision making process, the importance<br />

of healthy and close coach/athlete<br />

relationships, and the moral influence of<br />

coaches.<br />

We at Bike Pure fundamentally believe<br />

that the guidance of coaches, managers,<br />

and everyone else that are close to<br />

athletes play pivotal roles in defining an<br />

athlete’s morals.<br />


integrity, rules, <strong>ethics</strong> and values in sport<br />

“Ask yourself how your decision could affect<br />

those around you...”<br />

The ethical and moral decisions athletes<br />

make have profound consequences<br />

on their futures. It is fundamental that<br />

all athletes try to better themselves<br />

by adhering to guidelines and honest<br />

principles and reflect themselves with<br />

integrity within the sporting arena.<br />

Integrity is vital to athletes. Actions,<br />

values, methods and principles provide<br />

a foundation of what is right and wrong.<br />

These values have a profound and<br />

worthwhile effect on the decisions<br />

athlete’s make.<br />

When faced with an ethical dilemma,<br />

the athlete must ask themselves how<br />

their decision could affect those around<br />

them and the impact it may have on<br />

themselves.<br />

Making the right choices is not always<br />

black and white. If faced with a difficult<br />

decision, you may be unsure if you are<br />

making the correct choice. If so, ensure<br />

you speak to those close to you and don’t<br />

rush into making a decision. Often, by<br />

sharing the process and your thoughts<br />

with a coach, parent, best friend or<br />

mentor, or some or all of them, it can<br />

often help you reach the correct decision.<br />

Although you are ultimately accountable<br />

for your actions, remember you do have<br />

supporters. Turn to them for help and<br />

advice when you can.<br />

Making correct choices about ethical<br />

sporting decisions is often a complicated<br />

process. We hope the points below can<br />

help form part of that decision making<br />

process.<br />

Respect:<br />

Respect comes in many forms.<br />

Respecting the rules is vital to healthy<br />

sport as it is the fundamental standard<br />

for perception. Fair play is another<br />

form of respect that requires you have<br />

unconditional respect for your opponents,<br />

officials and supporters. We charge you<br />

to follow this guideline ‘treat others the<br />

way you would wish to be treated’.<br />

Tolerance and Self Control:<br />

Having the ability to accept behaviours<br />

or decisions you do not fully agree with<br />

helps you develop your self-control.<br />

Maintaining control by being tolerant can<br />

ultimately become the deciding factor<br />

when it comes to winning or losing. We<br />

charge you to ‘grow to lead, strive for<br />

excellence, and at the same time lead<br />

by example’.<br />

Integrity:<br />

To become a true champion you need<br />

to insist on high professional standards<br />

for yourself. Developing a strong ethical<br />

framework will have a positive effect on<br />

those around you. Behaving honestly in<br />

sport and having strong moral principles<br />

are the foundation of fair play. Take<br />

responsibility for your choices, don’t<br />

make excuses or blame others for your<br />

actions.<br />

Beyond the Finish Line:<br />

Winning shouldn’t be paramount in<br />

obtaining your objectives. It is important<br />

to learn to compete well but lose with<br />

dignity. Athlete’s should celebrate<br />

progress and be proud of what they<br />

achieve.<br />


Photo Courtesy: Anton Vos<br />

However, a key part of sport is having fun.<br />

Do not be disheartened or disappointed<br />

if you don’t accomplish all your<br />

objectives. Healthy competition can help<br />

you discover many other possibilities<br />

within sport.<br />

• Respect yourself and also your<br />

competitors<br />

• Pursue your ambitions with honour<br />

• Don’t walk away from a handshake,<br />

be first to congratulate your fellow<br />

competitors<br />

• Better to lose with dignity than win<br />

at all costs<br />

• Follow the rules<br />

• Respect officials<br />

• Be courteous to others<br />

• You represent your team and<br />

sponsors at all times, whether or<br />

not you wear team clothing<br />

• Don’t use foul language to others<br />

• Give encouragement to others,<br />

especially younger and less<br />

experienced athletes<br />

• Maintain self-control even in the<br />

toughest of situations<br />

• Avoid the ‘win at all costs’ mentality<br />

• Lead by integrity and example<br />

• Enjoy yourself<br />

• Treat your friends!<br />



Light. Fast. Affordable.<br />

100% of profits go to promoting fair, honest sport<br />

available at www.bikepurestore.org<br />


Case Study<br />

Duo Junior<br />

Mountain Bike<br />

Development<br />

Camp<br />

Canberra, Australia<br />

Hosted by Bec Henderson<br />

(Trek Factory Racing)<br />

1st Overall U23 UCI Mountain Bike World Cup 2013<br />

Multiple Australian Mountain Bike Champion<br />

3rd 2014 Commonwealth Games, Glasgow<br />

www.bechenderson.com.au<br />

The Duo Junior Development Camp first started in October 2014<br />

and is a new initiative from Australian Mountain Bike Olympians<br />

Rebecca Henderson and Dan McConnell. The Duo Junior<br />

Development Camp is a mountain bike skills camp as well as a<br />

more serious side with classroom and practical sessions about<br />

training, nutrition, race preparation and tactics as well as bike<br />

preparation, maintenance and strength and stretching.<br />

The camp is an opportunity for Bec and Dan to support Australia’s<br />

future mountain bikers and is made possible by the Beyond Bank<br />

Duo Classic, a 50km mountain bike pairs race organised by the<br />

couple each year. It began in 2012 as a fundraising race to help<br />

Bec and Dan attend the races required to qualify for the London<br />

Olympic Games. In 2012 the race had 320 participants and<br />

has since exceeded 400. Bec and Dan put aside $5 from every<br />

participating rider to support Junior initiatives. During 2013 the<br />

proceeds went towards the James Williamson Fund, which hosted<br />

30 Junior riders at a camp in New South Wales, Australia.<br />

In October 2014 the Duo Junior Development saw 11 riders spend<br />

three days in Canberra, Australia. Sessions were held at a world<br />

class facility in Stromlo Forest Park as well as local trails. Riders<br />

were taught, or re taught some of the basic core skills of mountain<br />

biking and perfecting skills in simple situations really helped the<br />

riders improve their technical skills. All riders received Bike Pure<br />

packs outlining the importance of integrity and <strong>ethics</strong> in sport,<br />

along with anti-doping material.<br />

The feedback from the riders at the Duo Junior Development camp<br />

was overwhelmingly positive. The value the riders received in<br />

spending time with athletes of such a high and professional level<br />

not only helps to inspire and motivate riders to achieve great things<br />

in the sport of mountain biking, but also shows that Australia’s<br />

elite racers are accessible and believe in the future of Australia’s<br />

mountain bikers!<br />


what is doping?<br />

Doping is defined by the World Anti-<br />

Doping Agency (WADA) as ‘the<br />

occurrence of one or more of the antidoping<br />

rule violations set forth in Article<br />

2.1 through Article 2.10 of the Code’, as<br />

defined by the World Anti Doping Code<br />

2015 (published 1st January 2015)<br />

From a practical perspective this is a<br />

means of improving performance or<br />

recovery through ingesting, injecting<br />

or transfusing illegal performance<br />

enhancers that are listed on the WADA<br />

Prohibited List, also referred to as ‘The<br />

Code’.<br />

More simply, doping is using drugs or<br />

methods to enhance performance.<br />

Doping is many things but in a nutshell<br />

it is cheating. If you dope you aren’t<br />

only cheating yourself, but also your<br />

opponents, your friends and family<br />

and let’s not forget, you’re cheating the<br />

sport you love. Doping is also stealing.<br />

You are effectively robbing prize money<br />

and victories from honest and ethical<br />

opponents.<br />

Unfortunately, cheating is all around us:<br />

on the news, in magazines, newspapers<br />

and on the Internet. Doping and cheating<br />

have become increasingly commonplace<br />

in the sporting arena over the last<br />

number of years. This isn’t solely because<br />

more athletes are doping, but also it’s<br />

because we can catch them more easily.<br />

There have been many technological<br />

improvements in detecting banned<br />

substances, an increase in competition<br />

testing (IC) and more importantly an<br />

increase in out of competition testing<br />

(OOC).<br />

Under the WADA rules, if you refuse to<br />

take a drug test or attempt to tamper<br />

with a sample it could result in you<br />

being sanctioned and called a cheater.<br />

Unfortunately, banned substances<br />

are everywhere and you might even<br />

dope by accident. Many over the<br />

counter medications and even sports<br />

supplements contain banned substances.<br />

Although not full proof, ensure you check<br />

the ingredients of all products you use;<br />

It’s your responsibility at the end of the<br />

day. If unsure - don’t take it!<br />

One option for an athlete is to document<br />

what you take, why you take it and<br />

the research you have done into that<br />

particular substance. This is a ‘Medicinal<br />

Diary’ which we created for our own<br />

women’s cycling team Bike Pure-<br />

LeMond-Aspire Velotech Racing Team<br />

during 2014.<br />

It is a simple diary of anything and<br />

everything that you have ‘needed to take’<br />

for medicinal purposes. You document<br />

your ailment, what substance you have<br />

taken and the time and date you have<br />

checked the WADA List using the Global<br />

Drug Reference Online.<br />

(www.globaldro.com)<br />

Anyone convicted of doping or supplying<br />

and administering illegal substances<br />

receives sanctions and even life bans<br />

from sport if their indiscretions were<br />

severe enough.<br />


The World Anti-Doping Code is free and<br />

available at www.wada-ama.org<br />


consequences of doping?<br />

“Some banned substances are not even<br />

approved for human consumption.”<br />

The consequences of doping can be<br />

far reaching. What may seem like a<br />

‘small’ or hasty decision to take an<br />

illegal substance or unknowingly take a<br />

performance enhancer can have huge<br />

repercussions not only for an athlete but<br />

also their parents, coach, mentors, fans,<br />

sponsors and the sport as a whole.<br />

If you are ever faced with a decision<br />

to dope or are unsure about ingesting<br />

a substance, think about the effects it<br />

may have on those close to you and the<br />

consequences it may bring. A simple<br />

question to ask yourself is ‘Would I tell my<br />

parents about what I am doing?’<br />

Doping can result in severe health and<br />

social consequences depending on<br />

which product or group of products is<br />

taken.<br />

Bike Pure encourages athletes to fully<br />

understand the repercussions of doping<br />

and encourage them to adopt a healthy<br />

lifestyle and positive attitude towards<br />

sport.<br />

We further encourage you to ensure that<br />

any medications or supplements you<br />

may ingest knowingly or otherwise do<br />

not contain any prohibited substances.<br />

If in doubt, check the ingredients with<br />

the WADA Prohibited List or contact<br />

your national anti-doping agency for<br />

clarification. The WADA list is amended<br />

each year so ensure you are checking<br />

the most up to date banned substance<br />

list.<br />

There are a number of smart phone apps<br />

that allow you to type in ingredients and<br />

obtain information as to whether they are<br />

acceptable to take under WADA rules.<br />

There are many established doping<br />

substances but there are always new<br />

ones. While we know many of the long<br />

term health consequences of established<br />

drugs, no one can be certain of what the<br />

newer ones will do to you.<br />

Some banned substances are not even<br />

approved for human consumption!<br />

This raises more serious questions and<br />

consequences with regards to the health<br />

and well-being including the long term<br />

and possibly fatal effects they may have if<br />

you take them.<br />

It is paramount that athletes understand<br />

the harm they can do to themselves<br />

by ingesting or injecting illegal<br />

performance enhancers. Products are<br />

often manufactured on the black market<br />

and contain additional substances, some<br />

possibly harmful or fatal. Remember<br />

that not all substances show all of the<br />

ingredients or even the correct labelling.<br />

There are psychological as well as<br />

physical effects of doping. Once you<br />

step over the line and enter the world of<br />

illegal enhancers it opens up a cauldron<br />

of problems. When you begin using<br />

banned substances, they will strip your<br />

<strong>ethics</strong>, remove the spirit of fair play, and<br />

effectively undermine the true value of<br />

sport.<br />


Sporting <strong>ethics</strong> and true competition is<br />

not a theory, it’s often the backbone to the<br />

very reason athletes first enter into sport<br />

and honest competition at a young age.<br />

Without this, sport becomes nullified and<br />

worthless in the eyes of many.<br />

Results and victories achieved through<br />

doping can’t be returned and the<br />

repercussions on your family, friends and<br />

coaches can be very difficult to deal with.<br />

Try to think of those close to you and the<br />

effect the decisions you make may have<br />

on their lives and how they may affect<br />

their relationships with you.<br />

There is life after a career in sport, a<br />

life that is often far longer than your<br />

sporting life. Performances, both honest<br />

and dishonest, stay with you for the rest<br />

of your life. If you cheat in sport, try<br />

to remember that the effects of a bad<br />

decision can be long lasting. You can’t go<br />

back on an unethical decision. There are<br />

no ‘do-overs’!<br />

Being a true and honest sportsman<br />

brings many advantages once you have<br />

completed your athletic career. It’s<br />

important to remember this and how it<br />

can benefit you in the future.<br />

Social Consequences of Doping<br />

• Removing or nullifying any of your previous career achievements<br />

• Loss of sponsorships<br />

• Loss of livelihood and salary<br />

• Damaged relationships with family, friends and team mates<br />

• Detachment from the sport and those close to you<br />

• Damage to your own emotional and psychological well being<br />

• Possibility of not representing your country again, ie. Olympic ban.<br />

Physical and Mental Consequences of Doping<br />

• Reliance on doping products to maintain physical performance<br />

• Short and long term side effects of substances<br />

• Feelings of guilt carried with you throughout life and career<br />



Be stronger by<br />

Saying NO to Steroids<br />

side effects of steroids include...<br />

heart & KIDNEY disease<br />

liver disease<br />

depression<br />

agression<br />

acne<br />

high blood pressure<br />

high cholesterol<br />

mood swings<br />

Facial hair<br />

injury<br />

www.bikepure.org Facebook.com/BikePure info@bikepure.org<br />

Bike Pure 08/14

health consequences and side effects of doping<br />

“Many banned substances are sourced on<br />

the black market and have yet to undergo<br />

approval for use on humans.”<br />

There are many side effects to using<br />

doping substances or methods. These<br />

side effects often vary depending on<br />

gender and amount of use. Below we<br />

list some of the common side effects for<br />

the main doping substances. Many of<br />

the side effects are alarming and taking<br />

multiple products only increases the<br />

dangers to your health.<br />

mislabelled. Some names of steroids that<br />

are produced for animal use include:<br />

• Stanozolol<br />

• Boldebal-H<br />

• Nandrabolin<br />

• Spectriol<br />

• Drive<br />

• Stanabolic<br />

Steroids:<br />

Anabolic steroids are typically thought<br />

of as a male hormone, but it is found in<br />

females too. These steroids are important<br />

to muscle growth and recovery. It is a<br />

very common form of doping among<br />

athletes with athletes using drugs<br />

derived or related to testosterone. They<br />

are available in tablet form or injected<br />

directly into muscle. Some common<br />

names of anabolic steroids are:<br />

• Andriol<br />

• Halotestin<br />

• Proviron<br />

• Sustanon<br />

• Primobolan<br />

• Deca-Durabolin<br />

If you obtain steroids from a gym or a<br />

dealer, you may be getting counterfeit<br />

products. They may have been produced<br />

for use on animals, be fake and<br />

Common side effects of Steroids in<br />

men are:-<br />

• Baldness<br />

• Addiction<br />

• Increased aggression<br />

• Permanent liver damage and liver<br />

tumours<br />

• Depression<br />

• Abnormal hair growth<br />

• A decrease or complete shutdown<br />

of the body’s ability to produce<br />

testosterone<br />

• Pustular acne<br />

• Jaundice (yellowing of skin or eyes)<br />

• Heart disease<br />

• High blood pressure<br />

• High cholesterol levels<br />

• Infertility<br />

• Diabetes<br />


health consequences and side effects of doping<br />

Steroids: (continued)<br />

Common side effects of Steroids in<br />

women:-<br />

• Jaundice (yellowing of skin or eyes)<br />

• Facial hair, acne<br />

• Permanent deep voice<br />

• Heart problems - abnormal heart<br />

rhythms (due to use with diuretics),<br />

high blood pressure, fluid retention<br />

and/or heart attack<br />

• Effects on the unborn child if taken<br />

during pregnancy<br />

• High Cholesterol levels<br />

• Permanent liver damage and liver<br />

tumours<br />

• Problems with periods/menstruation<br />

• Enlarged clitoris<br />

• Diabetes<br />

Human Growth Hormone<br />

(HGH):<br />

HGH is a hormone which is naturally<br />

occurring in the body. It is vitally<br />

important because it stimulates growth<br />

and increased muscle mass. A blood<br />

test for HGH was introduced at the 2004<br />

Athens Olympics and an improved test is<br />

under development that will expand the<br />

detection window and help catch more<br />

cheaters.<br />

HGH side effects include:-<br />

• Acromegaly (overgrowth of bones<br />

including the jaw and forehead,<br />

hands and feet)<br />

• Increased body hair<br />

• Excessive sweating<br />

• Swelling around joints<br />

• Headaches<br />

• Fatigue<br />

• Onset of carpal tunnel syndrome<br />

• High cholesterol levels<br />

• Alerted glucose metabolism<br />

• Diabetes<br />

• Hardening of arteries<br />

• Cardiovascular disease<br />

• Gynecomastia (enlarged breast<br />

tissue in men)<br />

• Liver damage<br />


Blood Doping and EPO<br />

Blood doping is the misuse of techniques<br />

or substances to alter and increase<br />

blood cell mass which allows the body<br />

to transport more oxygen to muscles<br />

in order to increase performance and<br />

stamina.<br />

Erythropoietin (EPO) is a natural<br />

hormone that is important for red blood<br />

cell production. However, blood boosting<br />

by taking synthetic EPO, other related<br />

substances or direct transfusions are<br />

prohibited under World Anti-Doping<br />

rules.<br />

EPO was introduced into professional<br />

sport in the late 1980’s, soon after the<br />

drugs development to treat anaemia<br />

but it wasn’t until the Sydney Olympics<br />

in 2000 that a reliable test for EPO was<br />

introduced.<br />

Although EPO is critical in medicine, its<br />

misuse within the sporting arena poses<br />

serious health risks for users<br />

Side effects of EPO use:<br />

• Kidney disease<br />

• Infections from needles<br />

• Blood clotting and increased<br />

viscosity (thickening) of blood<br />

which can lead to serious injury or<br />

death including:-<br />

• Heart disease<br />

• Cerebral or pulmonary embolism<br />

• Fever<br />

• Nausea<br />

• Anxiety<br />

Blood Transfusions<br />

There are two forms of blood<br />

transfusions, namely homologous and<br />

autologous.<br />

Homologous blood doping is the<br />

transfusion of blood taken from another<br />

person with the same blood type.<br />

Autologous blood doping is the<br />

transfusion of one’s own blood, which has<br />

been stored, refrigerated or frozen until<br />

required.<br />

Homologous blood transfusions (HBT)<br />

can be detected, and this test was put<br />

into effect at the 2004 Olympic Games<br />

in Athens. Blood transfusions can carry<br />

many health problems if not performed<br />

correctly and under correct medical<br />

supervision.<br />

Side effects of blood transfusions:<br />

• Contamination of blood<br />

• Risk of virus or bacterial<br />

contamination<br />

• Heart attack<br />

• Pulmonary or cerebral embolism<br />

• Hepatitis B and C<br />

• Allergic reaction<br />


Case Study<br />

Apollo CT<br />

Rockets<br />

Youth<br />

Development<br />

Programme<br />

www.apolloct.com<br />

The Apollo Rockets youth development programme is run by Apollo Cycling Team in Lurgan, Northern<br />

Ireland. The programme enables young kids to learn essential skills and how they can benefit from the<br />

positive aspects of cycle sport.<br />

Part of the programme is to educate those involved to the importance of sporting <strong>ethics</strong> and integrity whilst<br />

at the same time put smiles on kids faces. Bike Pure are very supportive of such projects simply because<br />

they help lay a foundation of sporting <strong>ethics</strong> to young cyclists at a very early age.<br />

“With the Rockets we<br />

teach all the kids to<br />

smile first and win later”<br />

Andy McGibbon - Apollo Rockets Co-Ordinator

supplements and their risks<br />

“Check the ingredients of all<br />

substances - the onus is on you”<br />

The number of supplements available<br />

worldwide seems to increase daily. This<br />

is because supplements are one of the<br />

fastest growing industries for sports<br />

and fitness in the world. The industry<br />

has numerous ads and sponsors many<br />

events. It is nearly impossible to get away<br />

from them. The whole premise is that the<br />

supplements will help make you a better<br />

athlete, but it’s often confusing what<br />

works and how safe they are to take.<br />

Supplements can include a variety of<br />

products including vitamins, minerals,<br />

herbs, amino acids, protein powders,<br />

energy products and much more.<br />

Although some supplements can be<br />

beneficial to athletes, it is important to<br />

remember that many contain products<br />

listed on WADA’s banned substance<br />

list. Some have the unhealthy side<br />

effects previously mentioned. The lines<br />

between safe and unsafe supplement<br />

use are becoming blurred because the<br />

‘supplement culture’ is so intense.<br />

You need to know that companies that<br />

make supplements do not need to prove<br />

that their products are beneficial or even<br />

safe to consume. As is often the case,<br />

many ingredients present in products<br />

aren’t listed as ingredients on packaging.<br />

Regulators have long expressed<br />

concerns about dangerous ingredients,<br />

including ‘banned’ substances, being<br />

in supplements, but they continue<br />

to be available within many ‘fitness’<br />

supplements.<br />

Are Supplements Harmful?<br />

Although some dangerous supplements<br />

are banned, each country has different<br />

laws. A substance that may be banned in<br />

your resident country may be available<br />

to purchase legally elsewhere. Be careful<br />

when you travel.<br />

It is very common for supplements to<br />

contain stimulants such as ephedrine,<br />

yohimbine and synephrine. These are put<br />

into the supplements because they will<br />

give you ‘fast’ effects, but they have been<br />

linked to very bad side effects including<br />

heart seizures and kidney failure.<br />

Ultimately, it is your responsibility, so<br />

ensure you make the right choice.<br />

It is important to remember that a healthy<br />

balanced diet is likely to be enough for<br />

you to have a successful athletic career.<br />

Supplements can be helpful, especially<br />

during recovery, but the importance<br />

of eating natural unprocessed foods<br />

rich in proteins, carbohydrates and the<br />

correct forms of fat should be more than<br />

sufficient.<br />

A simple rule to follow:<br />





TAKE THEM.<br />


Parents<br />

This section is aimed at parents who have children involved in sport. The following pages<br />

contain some guidance to help ensure your child can become an honest athlete with<br />

strong integrity.<br />

“Parents have a crucial role in the promotion of <strong>ethics</strong> and good<br />

sportsmanship. Through the eyes of their children, parents<br />

are often seen as role models. Let’s make it imperative that<br />

parents set a precedent.”<br />


what can you do as a parent?<br />

“It is more important for your child to<br />

learn how to lose with respect, rather<br />

than win at all costs”<br />

As parents, we always want the best<br />

for our children in sport. But where do<br />

parents stop when winning becomes<br />

the main priority? Is it more important<br />

for your child to learn how to lose with<br />

respect, rather than win at all costs? If<br />

winning is everything to you and your<br />

child then how far are you willing to push<br />

the boundaries in order to compete and<br />

be successful? These are just a selection<br />

of questions you can ask yourself as a<br />

parent.<br />

We all want our kids to have the best<br />

opportunities and a rich experience<br />

when it comes to sport and riding the<br />

bike, whether that is riding for fun or for<br />

competition. Cycling, just like all other<br />

sports, not only increases self confidence<br />

in children but through interactions with<br />

other kids they form friendships, have<br />

fun, learn new skills, and gain great life<br />

experiences.<br />

One of Bike Pure’s aims to is recognize<br />

that sporting potential can only be<br />

realized through fair and honest<br />

competition, whether that be on or off the<br />

bike. This can be a simple handshake<br />

- congratulating a rider who finished<br />

in front of you. It can also be thanking<br />

a fellow competitor for displaying a<br />

sportsmanship gesture during an event.<br />

These are essential to any competitor<br />

and should be encouraged at all times.<br />

The rewards that come from honest and<br />

fair competition build a platform and<br />

foundation for all athletes, regardless<br />

of their level and discipline. Learning<br />

sporting <strong>ethics</strong> comes not only from<br />

parents but also coaches and everyone<br />

who is closely involved to the athletes.<br />

The stress placed on our young athletes<br />

has never been greater and the list of<br />

challenges for them continues to grow.<br />

Pressure to succeed is tremendous<br />

and this has helped generate the<br />

current ‘win at all costs’ mentality,<br />

which has permeated into a greater<br />

number of sports. From ‘taking a dive’<br />

in football or to cheating opponents to<br />

gain an advantage is becoming more<br />

commonplace.<br />

Such dishonesty doesn’t have to be a<br />

part of sport. With the advent of sound<br />

ethical guidance and honesty given<br />

by parents and coaches towards their<br />

athletes we can set them on the correct<br />

path. Would you rather your child cheat<br />

to win, or be an honest and worthwhile<br />

competitor?<br />

Sport teaches us honour and skills; it<br />

increases our self-esteem and promotes<br />

teamwork. If these elements are instilled<br />

early, they provide an ethical foundation<br />

for any athlete.<br />

A rider who is good at sprinting or<br />

climbing should also be good at being a<br />

true and honest sportsman; they can then<br />

add this excellent character trait to their<br />

already maturing physicality. Teaching<br />

our children to win with grace and<br />

lose with dignity can have an enduring<br />

impact.<br />


26<br />

We encourage parents to help their<br />

children find their potential through<br />

hard work, integrity and respect. Adding<br />

these values to an athletes’ character<br />

is paramount to the future of our sport<br />

as a whole, and will help lay down the<br />

foundations for other athletes to aspire<br />

too.<br />

Here are actions that will help ensure<br />

your child continues to enjoy their sport<br />

and how they can become a role model<br />

to those around them:-<br />

• Be patient with your child, give<br />

them time to learn and develop.<br />

• Realise your child’s needs,<br />

vulnerabilities and strengths. As a<br />

result of doing so, your child will<br />

feel more appreciated.<br />

• Respect your child’s emotions.<br />

Showing care and understanding<br />

will show that you respect them<br />

and in turn will teach your child to<br />

respect others.<br />

• Show your child that you care by<br />

your thoughts, communications<br />

and actions. Doing so will<br />

demonstrate you care and that<br />

your child knows it, providing a<br />

better channel of communication<br />

and more open desire to share<br />

any problems.<br />

• Teach your child the importance<br />

of being true and honest to<br />

themselves and others.<br />

• Emphasise to your child that<br />

winning isn’t everything, and that<br />

simply doing their best is enough.<br />

Instead of saying “Did you win?”,<br />

ask “What did you learn?” or<br />

“Did you have fun?”. Praise their<br />

efforts; compliment them on their<br />

strong points.<br />

• Remind your child that there is<br />

no ‘losing’ or that anything is<br />

‘negative’. Anything outside of<br />

winning are things that can be<br />

taken as ‘areas of improvement’ –<br />

‘losing’, ‘wrong’, and other similar<br />

negative words hold no place<br />

in a child’s development. Even<br />

winners have areas to improve<br />

upon.<br />

• Try not to place undue pressure<br />

on your child to win at all costs. If<br />

they have natural sporting talent,<br />

this will come through and be<br />

noticed by senior coaches and/or<br />

mentors at some stage.<br />

• Try to encourage your child to<br />

socialise with other competitors<br />

either before, after or outside<br />

sporting events. Socialisation will<br />

help them build respect for their

what can you do as a parent?<br />

opponents and help build strong<br />

bonds especially in team sports.<br />

• Try to get involved with your<br />

kids sport. Engage with the local<br />

team or club and be proactive<br />

in supporting not only your<br />

own child but others around<br />

you. Cycling teams are always<br />

looking for help at events or<br />

with team management. Helping<br />

with marshalling at events,<br />

constructing a course, handling<br />

mailing lists, or simply helping<br />

to sign people up at the race all<br />

provide a great means to get<br />

involved.<br />

• Encourage your child to<br />

congratulate the winner and other<br />

competitors of their event.<br />

• Ensure your child remains a good<br />

sportsman and has that as part<br />

of their character through their<br />

sporting life.<br />

• Show your child encouragement<br />

even when they might think that<br />

they failed. Help them come<br />

up with achievable goals. Even<br />

completing an event or setting a<br />

personal goal is an achievement<br />

in itself and should be praised.<br />

Positive completion enables<br />

children to discover their<br />

strengths and inner talents such<br />

as determination and patience.<br />

• Encourage your child to compete<br />

fairly and by the rules.<br />

• Research has shown that young<br />

kids who play the same sport all<br />

year round can become burnt out<br />

and even drop out of doing sport<br />

all together. Try to encourage<br />

your child to participate in a<br />

variety of sports, especially<br />

during the off season. Diversity<br />

breeds enthusiasm and builds<br />

skills that will help them later in<br />

life.<br />

• Set realistic expectations for your<br />

child. Heaping high expectations<br />

can lead to extreme stress and<br />

can destroy a childs enjoyment<br />

of sport. Being supportive<br />

will increase motivation and<br />

enjoyment.<br />

• Remember, that a child’s first<br />

encounter with fairness often<br />

comes from the behaviour of<br />

coaches and officials at events.<br />

Encourage your child to respect<br />

and thank officials. You never<br />

know when you may need the<br />

assistance of an official so if you<br />

respect them they will respect<br />

you too.<br />

• Lead by example. Parents are role<br />

models too, so strive to become a<br />

role model for your child.<br />

Parents should do all they can to promote<br />

good sportsmanship and ensure<br />

children have a solid and ethical sporting<br />

foundation that they can carry for their<br />

lifetimes. Make being a ‘good sport’ part<br />

of your rules.<br />

Is it more important to you that your child<br />

is winning or that they are enjoying what<br />

they do? It should be the latter, winning<br />

can be a priority but not the ONLY<br />

priority.<br />

Encouraging a positive sporting attitude<br />

is essential in ensuring your child fully<br />

appreciates the essence of honest<br />

sport. Sport teaches us how important<br />

it is to try hard, even if you don’t win or<br />

get a medal. Setting a personal goal or<br />

achievement can be far more worthwhile<br />

than winning.<br />

The basic principle and fundamental<br />

ingredient is to enjoy sport. If it is not fun<br />

then why bother to do it. The joy of sport<br />

is often forgotten in the heat of trying<br />

to win, or striving for your goals. So<br />

ensure your children are enjoying their<br />

sport and not placed under any undue<br />

pressure to participate.<br />


learning and developing through sport<br />

“Sporting activity is vital in the<br />

development of young people both<br />

physically and psychologically”.<br />

Sport can help children learn many life<br />

skills. Physical activity isn’t only beneficial<br />

in itself, but sport also broadens minds<br />

and provides life changing experiences.<br />

Sports are vital to both physical and<br />

psychological development.<br />

Whether you race competitively or<br />

simply ride for fun, the benefits of<br />

participation in sport are vitally important<br />

to everyone.<br />

By embracing sport, people can learn<br />

important values such as:<br />

• Teamwork<br />

• Fair play<br />

• Respect for themselves and others<br />

• Learning to adhere to rules and<br />

guidelines<br />

• Honesty and integrity<br />

• Benefits of a healthy diet and nutrition<br />

Participating in sport has many positive<br />

outcomes far away from competition.<br />

Having kids play sports improves their<br />

overall learning performances by<br />

increasing school attendance and their<br />

desire to succeed academically.<br />

Teaching <strong>ethics</strong> and establishing<br />

guidelines is vital at the grass roots level<br />

as it provides a firm foundation and<br />

positive impact on the future for athletes.<br />

“Sport has the power to unite people in<br />

a way little else can. Sport can create<br />

hope. Breaks down racial barriers…<br />

laughs in the face of discrimination and<br />

speaks to people in a language they can<br />

understand.” – Nelson Mandela.<br />

Sport also teaches us how to act with<br />

dignity and respect and to accept that<br />

things don’t always go as planned.<br />

Through hard work and training it is only<br />

when we lose that we learn from our<br />

mistakes, which then helps up become<br />

better individuals.<br />

Evidence shows the true importance of<br />

taking part in physical activity not only<br />

benefits us physically but also mentally.<br />



Your head contains many things...<br />

Memories. Emotions. Skills.<br />

Protect it by wearing a helmet every time you ride your bike.<br />

It could save your life!<br />

FACT: Wearing a helmet is more<br />

comfortable than a fractured skull.

Coaches<br />

Coaches have a fundamental role to play not only in preparing<br />

athletes for racing but also helping them to develop approaches<br />

so they make wise ethical decisions both on as well as off the bike.<br />

Ethics and integrity important for all athletes and coaches and<br />

mentors provide critical guidance.<br />


what can you do as a coach or leader?<br />

“Coaches play a crucial role in the<br />

ethical decisions that their athletes<br />

make.”<br />

The majority of successful athletes have<br />

coaches or mentors who help guide<br />

them and help them train to be the most<br />

physically and psychologically complete<br />

athlete they can be. However, coaches do<br />

not only provide practical guidance, but<br />

they also offer advice, encouragement<br />

and experience, which provide athletes<br />

with additional stability and structure. .<br />

Because coaches can be very close<br />

to their athletes, they can act as a role<br />

model and be inspirational to their<br />

athletes, in addition to providing specific<br />

training programs and guidance. We<br />

at Bike Pure believe that coaches need<br />

to provide ethical guidance as well as<br />

encourage sportsmanship. Although<br />

competition is about results, coaches are<br />

important in promoting good practice.<br />

Coaches should remain positive and<br />

encourage effort and focus on progress<br />

and personal achievements, as well as<br />

race results. Coaches and sports leaders<br />

alike are responsible for setting and<br />

monitoring boundaries in the coach/<br />

athlete relationship and ensuring codes<br />

of conduct are adhered to.<br />

If an athlete is not acting in an<br />

appropriate manner, then this too reflects<br />

badly on the coach and the same is true<br />

in reverse.<br />

We at Bike Pure encourage coaches to<br />

follow some simple guidelines:-<br />

• Lead by example.<br />

• Never ridicule an athlete for making<br />

a mistake or not coming first.<br />

• Be reasonable in your demands on<br />

athletes.<br />

• Adhere and respect the rules of<br />

competition.<br />

• Embody the true spirit of sport and<br />

competition.<br />

• Show consideration, compassion, and<br />

patience toward your athletes if they<br />

are injured or sick. Seek and follow<br />

the advice from a trained physician<br />

or doctor.<br />

• Obtain the appropriate coaching<br />

qualifications to ensure you are<br />

coaching and managing athletes<br />

correctly.<br />

• Display control, respect and<br />

professionalism. This includes<br />

officials, other athletes, media,<br />

parents and spectators.<br />

• Make athletes aware of the many<br />

positive benefits to sport beyond<br />

winning.<br />

• Remember that the athletes you work<br />

with are the coaches of tomorrow, so<br />

it is important to ensure they too have<br />

good <strong>ethics</strong> and sporting integrity.<br />


what can you do as a coach or leader?<br />

Good coaches are good leaders and<br />

communicators. They bring people<br />

together and get athletes to reach their<br />

full potential. One quality of the modern<br />

era coach is that they are flexible and,<br />

as such, respond to the dynamics of<br />

changing needs and circumstances.<br />

At Bike Pure we provide educational<br />

resource packs to assist coaches and<br />

athletes interact and learn sporting<br />

<strong>ethics</strong>. We understand that many coaches<br />

are busy preparing their athletes for<br />

major competitions. Our educational<br />

material helps athletes and coaches<br />

appreciate the importance of moral and<br />

ethical issues.<br />

Unfortunately, anti-doping remains a low<br />

priority for many coaches worldwide and<br />

at all levels of the sport. This is due to<br />

many factors such as time management,<br />

funding, knowledge, and education on<br />

doping. The vast majority of coaches are<br />

busy coaching to improve rider ability<br />

on the bike whilst the subject of <strong>ethics</strong> is<br />

often pushed to one side.<br />

It’s not that coaches don’t believe it is<br />

important to strive for ‘clean sport’ and<br />

<strong>ethics</strong>; it’s just not a priority. We hope this<br />

sentiment will change and our goal is to<br />

promote awareness of anti-doping to a<br />

wider audience of athletes. This paves<br />

the way for ‘<strong>ethics</strong>’ educators whose<br />

sole purpose is to educate coaches and<br />

athletes regarding the importance of<br />

principled sport, so they can become<br />

role models we can all look up to.<br />

The sport needs more coaches that are<br />

knowledgeable about doping and antidoping<br />

issues. Increasing the number<br />

of well-informed coaches will provide<br />

greater access for athlete’s to important<br />

issues surrounding doping and a clearer<br />

perspective regarding what happens<br />

to those who use banned substances.<br />

This not only includes the ethical issues<br />

surrounding doping but also the long<br />

term health consequences.<br />

Riders are dependent on coaches<br />

with regards to preparing them for<br />

competition. Each governing body<br />

maintains its own guidelines regarding<br />

what coaches must know before they<br />

can work with athletes. At Bike Pure we<br />

encourage sporting bodies to embed<br />

anti-doping and ethical sport education<br />

as an integral part of any high quality<br />

coaching education and certification<br />

program. Setting such a standard would<br />

provide an encouraging precedent<br />

concerning the values exemplified by<br />

their coaches .<br />

There are already several online and<br />

printed anti-doping toolkits available<br />

in english through the World Anti-<br />

Doping Agency, United States Anti<br />

Doping Agencies TrueSport Program,<br />

The Canadian Centre for Ethics in<br />

Sport, Australian Sports Anti Doping<br />

Agency, and even the Union Cycliste<br />

Internationale. Recent developments<br />

of online portals have enabled online<br />

tutoring to become more freely available<br />

to coaches, riders and other involved in<br />

sport.<br />


The consequences for coaches whose<br />

athletes are caught doping can also have<br />

significant repercussions on their own<br />

futures. Even if the coach does not have<br />

direct involvement in the illegal actions<br />

of their athlete, the coach’s reputation is<br />

likely to be tarnished.<br />

The intimate tie between coaches and<br />

their athletes underscores the need<br />

for ethical education for coaches<br />

and athletes. The close coach/athlete<br />

relationship can only strengthen their<br />

bond and trust in sport.<br />

Coaches also have a number of<br />

responsibilities and rights when an<br />

athlete is asked to supply a sample for<br />

anti-doping control. Coaches can assist<br />

their athletes in the following ways:-<br />

• Coaches can be present during<br />

an anti-doping control test as a<br />

representative for their athlete.<br />

• Coaches can report to a doping<br />

control immediately to inform<br />

doping control officers of approved<br />

reasons should their athlete be tardy<br />

to doping control due to media<br />

requirements, obtaining medical<br />

treatment, or for other valid causes.<br />

• Coaches can request to see a doping<br />

control officers credentials.<br />


Case Study<br />

Team Velosport<br />

Junior Development Racing Program<br />

- Orange County, USA<br />

The Team VeloSport Junior Development Racing Program<br />

is based out of Orange County in Southern California of<br />

the United States. This parent organized and run group<br />

started in 2008 with a mere six junior riders and their<br />

families. They are now an 80+ member community with<br />

riders ranging from 8 to 22 years old across Southern<br />

California, which has a greater population (~ 22 million)<br />

and area (~55,000 square miles) than many European<br />

countries. Over the past several years, the club has<br />

held team camps and trips to Belgium for their elite<br />

level riders who compete in local races and a UCI 2.1<br />

stage race. Further to this, team parents routinely host<br />

developmental riders from foreign countries that come to<br />

take advantage of the great climate in Southern California<br />

and excellent team support. The success and growth of<br />

this American club is due to number of factors.<br />

The core principles of the VeloSport Junior Program are<br />

central to their rapid and expansive growth. The mission<br />

is to welcome riders of all skill levels, help them meet<br />

their goals and needs, learn about the sport of road bike<br />

racing, get in shape, make friends, and most of all have<br />

fun. Sportsmanship and clean sport are highly regarded<br />

among all of those involved with Team VeloSport, which<br />

is a Bike Pure clean team. These ideals are driven by<br />

manager Jeff Shein and his family, who volunteer their<br />

time to support the club. They not only provide behind<br />

the scenes managerial support, but also lead rides,<br />

repair bicycles, provide race day support, as well as<br />

coordinate and run the European trip, and yearly team<br />

camp. Such gregarious activity has drawn many likeminded<br />

athletes and their families to join the club. This<br />

kindness and welcoming attitude found among club<br />

members and their families lead them to support any<br />

rider who needs assistance, whether or not they ride for<br />

VeloSport.<br />

Although a primary enterprise of the team is to develop<br />

riders who are just beginning to learn about bicycle<br />

racing, they also support elite level athletes. The club has<br />

found great success with this diverse focus. The team<br />

and its members have achieved numerous regional,<br />

national and international accolades over the past 6<br />

years. USACycling has awarded the VeloSport Junior<br />

Development Program the Junior club of the year award<br />

for three years in a row and were a USACycling Center of<br />

Excellence in ’12 and ’13. Team members led the team<br />

to win the SoCal Cup – a series of road races, criteriums,<br />

time trials and stage races in Southern California<br />

for four straight years. They have also won national<br />

championships, raced internationally and at the Junior<br />

World Championships for the USA National Team.<br />

Although the VeloSport Junior Program is a grassroots<br />

effort run by parents for their children, they make<br />

great use of local and regional expertise to assist their<br />

efforts. A number of the parents have high level amateur<br />

and professional racing experience and are coaches,<br />

which elevates the learning experiences for team<br />

members. However, the team also draws on regional<br />

riders, managers, coaches, and referees with specific<br />

expertise to extend what the athletes learn. Providing<br />

access to these resources has proved to be invaluable as<br />

it has ensured athletes are exposed to a wide range of<br />

concepts, which greatly helps the riders meet their needs<br />

and goals.<br />

Overall, the VeloSport program offers a unique<br />

experience for its members. Like many racing clubs in<br />

America and elsewhere, the club provides great racing<br />

opportunities for beginning as well as more advanced<br />

riders. However, unlike many highly structured racing<br />

organizations, the diversity in the riders and their families<br />

also provides a large social community that has led<br />

to many enduring friendships among riders and their<br />

families, which extend well beyond the bike.<br />



d<br />

keep it clean.<br />

keep it real.<br />

keep it pure.

what if you need to use a banned substance<br />

for medical reasons?<br />

“Some athletes may need to take a<br />

banned substance for a legitimate<br />

medical condition or illness...”.<br />

Not everyone is required to notify the<br />

governing body about taking banned<br />

medicines. Only athletes at a certain<br />

levels are required to do so, and this<br />

will be listed in your sports Technical<br />

Regulations. For example, a 5 year old<br />

wouldn’t have to report an asthma inhaler<br />

to the National Governing Body; however<br />

a second year junior competing in a<br />

World Championship potentially should<br />

(dependent on country).<br />

However, even if you are not required<br />

to notify the governing body it does not<br />

mean that you ‘don’t’. So as a coach,<br />

parent or athlete, if at any age you<br />

document your medications in a diary,<br />

as discussed before, and inform the<br />

governing body before competition,<br />

not only will your integrity and intent be<br />

clear, you will be an honest competitor<br />

and a role model of ‘athletic best<br />

practice’ from an early period in your<br />

career!<br />

Sometimes, an athlete may need to take<br />

a banned substance for a legitimate<br />

medical condition or illness, such as an<br />

inhaler for asthma.<br />

If you should need to take medicines<br />

that are banned, you should check with<br />

your doctor or medical personnel to<br />

find if there are alternative medications<br />

or treatments available. If there are no<br />

alternatives, you will need to apply for a<br />

Therapeutic Use Exemption (TUE).<br />

Some TUEs are required before you take<br />

the medication and some can be applied<br />

for if you are selected for doping control.<br />

The specific situation depends on your<br />

sport and the level you are competing at.<br />

Being granted a TUE requires that<br />

athletes meet certain criteria, such as:<br />

• The athlete would experience<br />

significant health problems<br />

without taking the substance.<br />

• There is no reasonable<br />

therapeutic alternative<br />

• The therapeutic use of the<br />

substance wouldn’t produce<br />

significant performance<br />

enhancement.<br />

The World Anti-Doping Agency (WADA)<br />

issues international standards for<br />

TUEs and states that all international<br />

federations and national anti-doping<br />

bodies have a standardised process in<br />

place that ensures athletes can apply for<br />

a TUE if required. Each national antidoping<br />

body is responsible for granting<br />

TUEs to athletes.<br />


It is important that you look into your<br />

medications to determine if you need a<br />

TUE and that you do not submit TUEs to<br />

more than one organisation.<br />

How do athletes apply for a TUE?<br />

• Contact your international federation<br />

or national anti-doping organization.<br />

• Applications are usually submitted<br />

via the electronic Anti-Doping<br />

Administration & Management<br />

System (ADAMS) or a paper form.<br />

• An athlete’s physician will be<br />

required to complete sections of the<br />

form and application.<br />

• TUE’s must be submitted well in<br />

advance of competing, usually<br />

a minimum of 30 days prior to<br />

competing in an event.<br />

• Ensure your form is well written and<br />

neat as this can delay applications.<br />

• If faxing a form or sending digitally,<br />

ensure you keep a copy of the<br />

request as acknowledgement of<br />

receipt.<br />

For more information please visit<br />

the WADA website or your national<br />

anti-doping agency (NADA). A<br />

comprehensive list of NADA’s is available<br />

on the WADA website.<br />

It is noteworthy that WADA is not<br />

responsible for the processing or<br />

administration of TUE applications, this<br />

must be done through your national antidoping<br />

agency.<br />


what if you suspect doping?<br />

“If you suspect someone is doping try<br />

to express to them the repercussions of<br />

their actions...”.<br />

Cycling is essentially an individual sport<br />

but higher echelon riders support one<br />

another to ensure the teams overall<br />

success, whether this be through<br />

ensuring a team leader is well protected<br />

for a podium finish in a stage race or a<br />

sprinter is properly lead out for the win of<br />

a race.<br />

Cycling, especially professional cycling<br />

is a closely knit sport, riders often spend<br />

long periods of the year with one another<br />

and close ties and friendships are often<br />

formed.<br />

Due to the close proximity and social<br />

aspect of cycling at a team level,<br />

suspecting that a team mate or friend is<br />

using banned substances can be a very<br />

confronting situation for any individual.<br />

The use of performance enhancing<br />

drugs can have a profound effect on a<br />

person’s mental and physical health and<br />

relationships with those close to them.<br />

It’s important to remember that if you see<br />

any substantial changes it is important<br />

that you try and speak to them openly<br />

and honestly.<br />

Regularly talking to your team mates<br />

or friends about how they are feeling<br />

or if they are experiencing any other<br />

additional difficulties can help lessen<br />

their problems and provide them a<br />

platform to vent their feelings.<br />

Often, athletes who are using<br />

performance enhancing drugs show<br />

similar signs to that of depression. There<br />

is also frequently a loss of confidence<br />

and a breakdown of close personal<br />

relationships.<br />

If you suspect someone is doping try to<br />

think of a means to express to your team<br />

mate or friend the repercussions of such<br />

actions and the effect they can have on<br />

those close to them, not to mention the<br />

effect on their future career and wellbeing.<br />

If you feel you can’t approach the athlete<br />

directly, there may be a possibility that<br />

you can approach a parent, mentor,<br />

or coach of the athlete to raise your<br />

concerns.<br />

If you suspect doping or foul play you<br />

can approach your national anti-doping<br />

agency in confidence. Many agencies<br />

have a confidential phone system where<br />

you can report any wrongdoing. Antidoping<br />

agencies support persons and<br />


members of the public who anonymously<br />

provide investigators with tips and leads<br />

about drug use in sport.<br />

The increased awareness into doping<br />

and the use of investigative powers and<br />

intelligence continues to become a very<br />

effective and powerful tool in the fight<br />

against doping. This not only leads to<br />

the sanctioning of athletes but also the<br />

punishment of those who supply and<br />

produce illegal performance enhancing<br />

products.<br />

For many, it is helpful to discuss doping<br />

and engage in the topic by sharing<br />

thoughts with others close to you. Look<br />

for signs that signal alarm bells and<br />

ensure you have the best interests of<br />

those close to you at heart.<br />

Useful Resources:-<br />

World Anti-Doping Agency (WADA<br />

www.wada-ama.org<br />

UK Anti-Doping<br />

www.ukad.org.uk<br />

United States Anti-Doping Agency<br />

www.usada.org<br />

Australian Sports Anti-Doping Authority:<br />

www.asada.gov.au<br />

Canadian Centre for Ethics in Sport<br />

www.cces.ca<br />

The majority of anti-doping agencies<br />

operate a confidential help line should<br />

you have any information relating to the<br />

supply and use of banned performance<br />

enhancing products<br />


Case Study<br />

RaceClean.cc<br />

Lionel Reynaud<br />

British Cycling Coach<br />

ABCC Senior coach<br />

Coach to professional cyclists<br />

“As coaches we have two main objectives on top of<br />

improving riders skills. First objective is to secure<br />

rider progression throughout his complete career<br />

using a long term development plan. The second<br />

objective is safeguarding a riders health with the use<br />

of adequate training loads and preventing doping.<br />

Doping is cheating and unethical.<br />

Many riders generations were sacrificed in the past.<br />

Things are changing but we need to support this<br />

mindset: doping is not a fatality.<br />

Cycling training science and coaching skills have<br />

improved dramatically through intelligent and clean<br />

training methods.<br />

Cycling is a fantastic sport. Both coach and educator<br />

are building the future of our sport in the frame of non<br />

doping and ethical means and we need to ensure<br />

young cyclists deserve a career without endangering<br />

their health.”<br />

Lionel Reynaud<br />

do your part for fair, honest sport...<br />

Bike Pure relies on good will and forward<br />

thinking of those who support our organisation.<br />

Without those people behind us we would not<br />

be here today.<br />

We encourage people to do their part to<br />

promote sporting integrity across all levels and<br />

disciplines of the sport.<br />

We all have a role to play and one way of<br />

showing support through your cycling team or<br />

club is by displaying the Bike Pure ‘Clean Team’<br />

logo on your cycling kit.<br />

For more information on how you can do your part<br />

simply drop us an email to info@bikepure.org<br />

We look forward to hearing from you and thank all<br />

those who continue to support our organisation.<br />

If your cycling team would like to show it’s<br />

support, send us an email along with a brief<br />

description about your club and we can send<br />

you our logo.<br />

We can also send out our educational packs<br />

to your team or group to help them learn and<br />

understand the importance of sporting <strong>ethics</strong><br />

and anti-doping.<br />


ikepure.org<br />


…to see an environment where<br />

both professional and amateur<br />

cyclists are never faced with a<br />

decision to dope.<br />

…to develop sustainable<br />

partnerships with coaches<br />

across the world in the promotion<br />

of <strong>ethics</strong> to the athletes they<br />

coach.<br />

…to focus on the future, learn<br />

from the past.<br />

…to see a sporting arena where<br />

all athletes compete in a dope<br />

free environment.<br />

…to see a more transparent<br />

approach to anti-doping from<br />

athletes and teams in the<br />

sport..<br />

…to see the use of performance<br />

enhancing substances become a<br />

criminal offence in sport across<br />

all countries.<br />

...to inspire true honest sport<br />

amongst all athletes, regardless<br />

of age or ability.<br />

…to inspire athletes to<br />

compete with integrity and fair<br />

play through initiatives and<br />

education.<br />

..to help create an environment<br />

where athletes are not afraid<br />

to speak out about doping in<br />

sport.<br />

…to see a reduction in the ‘win<br />

at all costs mentality’ that we<br />

see in sport.<br />

bikepure.org<br />

bikepure.org<br />

bikepure.org<br />

We need your support. Please join us at www.bikepure.org

42<br />




what can<br />

YOU dO?<br />


cORE VaLUES<br />

Respect yourself and your opponents<br />

Pursue your ambitions with honour<br />

Don’t walk away from a hand shake, be first to congratulate your fellow competitors<br />

Better to lose with dignity than win at all costs<br />

Follow the rules<br />

Be a good loser, not a bad winner<br />

Respect the officials<br />

Give respect and be respected<br />

Be courteous to others<br />

Remember when wearing team clothing you are representing sponsors<br />

Don’t use foul language to others<br />

Give encouragement to others<br />

Maintain self control<br />

Avoid the ‘winning at all costs’ mentality<br />

Lead by integrity<br />

Show pride and spirit<br />

Treat others the way you would like to be treated<br />

Enjoy yourself!<br />

Buy your friends a coffee!<br />


Display your alignment to our core values by wearing the wristband and<br />

cORE<br />

fitting our headset<br />

VaLUES<br />

spacer to your bike.<br />

Bike Pure!

“Cycling fans deserve honest, authentic performances based on trust and integrity”<br />

Bike Pure<br />

www.bikepure.org<br />

www.bikepurestore.org<br />

info@bkepure.org<br />

Twitter.com/BikePure<br />

Facebook.com/BikePure<br />


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