ethics

truthfulness
good character
written & produced by
self-respect
ethics
truthfulness
honesty principles honour
dignity decency
legacy
sincerity
strength
rebuilding ethics
in cycle sport:
a how to guide for riders,
parents and coaches
morals
inspire
fairness
trustworthiness
coherence
influence
unified
virtue
integrity
decorum
foreword by
graeme obree

what is bike pure?
Bike Pure is an independent not for profit global organisation whose aim is to increase and promote the integrity
of cycle sport worldwide. Our core mission is to educate cyclists of all ages and abilities that they can
compete as true, honest sports people.
Bike Pure support many projects around the world, working closely with coaches and youth groups to
ensure the message of fair, honest sport is adhered to and promoted in a positive manner.
Bike Pure raise much needed funds through it’s close association of it’s supporting partners and the
sale of items on it’s online store bikepurestore.org
Please support fair honest sport by visiting us at our social media platforms.
We all have a part to play in the promotion of sporting ethics and integrity.
Facebook.com/BikePure
@BikePure
bike pure's core principles
Generate an environment where both professional and amateur cyclists are never faced with a decision to dope.
Develop sustainable partnerships with coaches across the world to promote ethics and fair play to their athletes.
Inspire true honest sport amongst all athletes, regardless of age or ability.
Inspire athletes to compete with integrity and fair play through Bike Pure initiatives and education.
Envisage a sporting arena where all athletes can compete in a dope free environment.
Put an end to the ‘win at all costs mentality’ we see in sport.
Published by Bike Pure Inc. January 2015.
Copyright © 2015
This brochure is dedicated to those who adhere to fair and honest
competition and continue to uphold the true spirit of sport.
Contributor:
Sean Wilson, PhD – Associate Professor of Physiology and Pharmacology,
Loma Linda University School of Medicine. Level 1 USA Cycling Coach with Distinction.
2
Acknowledgements
Graeme Obree
Apollo Cycling Team
Lionel Reynaud
Anton Vos
Bec Henderson

introduction
by Andy Layhe, Co-Founder, Bike Pure
We all love cycling. Getting on the bike
and pushing those pedals is fun and
exciting. Cycling is one of the most
healthy sports and we all know how much
better we feel after we’ve ridden, even if
it’s for just a few minutes.
If you race, have young children or
partners who race, you will all agree
that the sheer fun and excitement from
watching or participating in cycling
is fantastic and exhilarating. Cycling
participation is on the upsurge, with
it’s gaining each year. More and more
people are experiencing the sheer
beauty of cycling and reaping the health
benefits.
Unfortunately, the news is not all good.
We have seen the dark side of cycling,
and alas all sport, with regard to the ‘win
at all costs’ mentality that creeps into
the sporting arena. This is undermining
the foundation of sport. Our goal at Bike
Pure is to promote cycling by helping
to educate cyclists, especially young
athletes, to the importance of honest and
ethical sport. Athletes who abide by the
rules and show respect and integrity
for their opponents and officials are
powerful symbols. These individuals are
part of a select group who possess good
sportsmanship and values.
If you have young children who
participate in sport, you may have
witnessed angry parents or disrespectful
cyclists arguing with officials at events.
The disappointing actions of these
individuals were the catalyst for this
document. Our hope is that parents,
coaches and young athletes will act in a
fair and decent way and thereby become
the role models our sport needs and
deserves.
This guide is intended to help shed light
on those ideals, across all disciplines
and abilities. We hope this brochure can
help change attitudes and shift sporting
culture and ethical attitudes.
Changing sporting attitudes will take
everyone’s involvement. We all need
to take time to think about our position
within the sport. Whether you are an
athlete, coach, parent or simply a fan,
you can help promote the values and
principles we cover in this brochure.
Sport brings people together and we
are all have a significant role to play. You
can help shape the way cycle sport is
perceived globally.
We encourage you to share this manual
with friends, coaches or anyone else
connected to sport. We want you to help
promote fair and honest sport. Your
involvement is vital. You are integral to
solving the ethical problems that our
sport faces today. Encourage your friends
to download and read this free brochure
that is available at www.bikepure.org.
We want to thank our affiliate sponsors
who are proud to stand up and support
fair, honest sport and a special thanks
to cycling legend Graeme Obree for
his involvement in this project. We also
thank you for supporting our cause and
spreading our message. Here is to a
brighter and better future for the sport of
cycling.
Yours in sport
Andy Layhe
Co-Founder
Bike Pure
3

foreword by graeme obree
World Hour Record Holder 1993 (51.595km)
World Hour Record Holder 1994 (52.713km)
World Individual Pursuit Champion 1993
World Individual Pursuit Champion 1995
I was first attracted into cycling as a youngster it
seemed a great way to escape the drab and hum
drum surrounds of life in a small village. I was lucky
in that I did not have to travel far to open up whole
new and exciting horizons for me to explore and
discover. Within a heart-beat, I could escape to
beautiful places and learn to love and understand
the world. My head was filled with thoughts of the
great explorers as I broke boundaries that I could
never as a pedestrian.
I loved cycling over the hills and felt like one of the
world’s great explorers as I headed to horizons new,
that without a bike would never have been within
my reach. Whether it was hostelling trips across
Scotland or day trips into the moors and valleys of
Ayrshire and beyond, the pleasures were intense,
my sense of freedom defined and intensified.
My love of cycling led me to racing and this was
where I discovered that I had the ability to cycle
fast. The fun and racing continued, often with some
monetary reward for my efforts, which was great
as times were tough in the eighties, with few job
opportunities.
Gradually I learned to understand that my abilities
as a cyclist were good, good enough eventually
to challenge and break Francesco Moser’s World
Hour Record and to become the World 4000m
pursuit Champion. I got there through a mix of
personal desire, a thorough analysis of my training
techniques and designing frames and bike that
were right for me. I must stress that throughout my
career I never broke any rules. If I am ever cast
as a renegade then that is incorrect. I achieved
everything completely within the rules of the sport
and perhaps more importantly within the morals of
my sport. My achievement was earned intellectually
and physically, my conscience clear, my honour
hard earned.
When I look back on my cycling career I could feel
sad, perhaps I should feel sad. I was competing
with many athletes who did something which I
despise. They chose to use performance enhancing
drugs to fuel their ambition to become better than
they naturally were. My career coincided with the
huge growth in the use of blood boosters like EPO.
Riders who were less able than me thrust onto the
world cycling scene driven by white coated, often
anonymous chemists and doctors. The charade was
complete by the celebration, the idolatry of some of
sports greatest cheats, cheats who were lauded and
glorified throughout the world.
I turned my back on cycling. I did not watch or
follow the Tour de France, the Giro, The Classics.
Year after year, a more ridiculous charade was
being celebrated. I refused to participate in or
endorse those celebrations. Those (now hollow)
victories were built upon a foundation of lies
and deception. Human performance had been
subjugated by chemical performance. The winner’s
boards should have been populated by chemists
and doctors, the trophies needle shaped. Many
racing cyclists had become human guinea pigs,
sacrificial and willing to castigate their honour,
dignity and in some cases their lives, in pursuit
of a dirty cheque. Nothing new in that, but with a
lazy and complacent cycling organization then the
corruption was absolute. I harboured resentment for
a long time for opportunity denied.
On reflection, I do not feel sad for the career that
was stolen from me as I retired with my honour
intact. I never cheated. I was never attracted to the
culture of the pill and the needle. How could I look
my children in the eye if ever I chose that pathway?
Honour and dignity are much more important to me
than false glory and dirty money.
Bike Pure enshrines values which are core to me.
Cycling is beautiful, a wondrous and marvellous
past-time. I love cycling that is clean and about
honour as much as success. I detest performance
drug use in sport, all sport. I detest cyclists who
continue to live in a parallel universe protesting
values which they do not support while willing to
submit to the syringe in pursuit of soiled success.
I detest the hypocrisy which is represented by
drug cheats. I detest that many drug cheats are still
celebrated and still retain lucrative endorsements.
I detest the fact that very many clean and talented
riders have had their careers stolen, defaced,
destroyed by the drug cheaters. I detest the fact that
drug cheating is still part of the cycling culture. It
must be eradicated and that starts with riders being
man and woman enough to ride only for honour.
Support Bike Pure and stand up for the rights of a
sport that is clean, fair, exciting and captivating.
Graeme Obree
4

the fight against doping
Professional cycling has had more than
it’s fair share of doping controversies over
the years.
To many, professional cycling remains
synonymous with winning by doping
and cheating. Drug testing is very
common in cycling. In fact, the World
Anti Doping Agency, which regulates
drug testing in all sports, was conceived
because of drug doping in the Tour de
France. Cycling was also the first sport
to introduce the blood profiling biopassport
system in the hope of making
it more difficult for athletes to dope.
Cycling is the leading sport when it
comes to blood testing, the biological
passport, and the out of competition
testing program. Simply put, the more
often they test, the more cheaters they
will catch.
For a variety of reasons, other sports lag
behind cycling in terms of their testing
programs and advancing anti-doping
education. This makes cycling the world
leader in trying to rid cheating.
Even with all of the advances in drug
testing our wonderful sport remains at
great risk due to doping. There is a great
deal of work to do and the importance
of anti-doping education is high on the
agendas of the major partners involved in
the sport.
We all love cycling, even though it may
be for many different reasons. If you
love something enough you will protect
it to the best of your ability. That is how
we at Bike Pure feel about our sport.
Doping is a big problem, far larger than
any individual rider that cheats to gain
an advantage and win a race. Love and
protect your sport.
Anti-Doping Tests Conducted in 2013
football
Cycling
Athletics
Aquatics
weight lifting
skiing
rugby
basketball
skating
judo
volleyball
rowing
wrestling
canoeing
boxing
triathlon
ice hockey
tennis
handball
powerlifting
shooting
biathlon
gymnastics
fencing
bodybuilding
taekwondo
field hockey
baseball
bobsleigh
badminton
karate
table tennis
cricket
archery
6439
6126
5546
4655
4476
4375
4343
4331
4024
3522
3495
3488
3476
3231
2525
2350
2338
2142
1980
1710
1588
1452
1443
1372
1264
1055
1035
1035
871
721
8553
11585
24942
28002
0 5000 10000 15000 20000 25000 30000
5

affiliates and supporters of bike pure
if your company or organisation supports fair, honest sport,
we would be delighted to hear from you.
info@bikepure.org
6

fair and honest sport
“Being honest in sport isn’t just about
saying ‘NO’ to doping or cheating.”
Nowadays athletes are expected to not
only be successful, but also expected
to promote positive images for the
sport. To achieve this, they must act in a
professional manner whilst being a role
model even when they are away from all
the constant pressure of the media.
The movements and behaviour of the
world’s top athletes is under constant
scrutiny. As such, it is critical that athletes
are seen as being ethical role models.
In the modern world we live and era of
social networking, the fans demand it,
the media demands it, and the sponsors
demand it.
Good sportsmanship and fair play isn’t
an abstract theory. Sportsmanship is an
attitude that transcends behaviour and
forms the building blocks of honesty in
sport, which ultimately has a positive
effect on fellow athletes, coaches,
mentors and cycling fans.
Unfortunately, cheating and rule breaking
occur in all sports. Whether that be a
dive to gain a penalty or free kick in
football, to verbally abusing an official or
fellow athlete. It’s unfortunate that some
athletes will go to any lengths to gain that
extra advantage over their opponents by
breaking the rules.
We have all felt the anger,
disappointment and sadness towards
the reputation of our sport when athletes
test positive for using performance
enhancing drugs or breaking the rules
in order to win, not only in cycling but
across all sports. Because of these
indiscretions we’ve seen many athlete’s
records, and victories nullified, including
the handing back of yellow jersey’s worn
by former Tour de France ‘winners’.
Certainly it is easy for athletes to hand
back medals once they’ve been caught
cheating. But the damage is already
done. Restoring their own dignity and the
public’s faith is difficult.
However, the actions of the cheaters is
damaging to other competitors too. Most
dramatically the second placed athlete,
the ‘clean’ athlete, who will be given the
title of ‘winner’ long after the event, but
will never get to experience the occasion
of the ‘victory’ in its true manner.
Being honest in sport isn’t just about
saying ‘NO’ to doping or cheating.
Honesty encompasses a whole
collection of positive attributes such as
shaking hands and congratulating your
opponents, respecting officials and the
rules, and being a general all round good
sports person.
Professional sporting careers are short
compared to ‘normal’ careers. However,
many athletes build on their competitive
experiences to continue in their sport
long after they retire from top level
competition either through careers in
media, coaching, or management. A
career tainted by a drug scandal or a
sanction due to cheating can hinder a
sports persons professional working life
for their entire career. Being true in sport
and promoting fair play has a prolonged
and positive effect on a career long after
you’ve stopped the hard training and
racing.
7

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the influence of a coach
“Coaches can provide important moral
guidance for athletes in their care...”
Sandra Peláez at Concordia University
in the United States recently examined
the moral influence that 17 elite coaches
have over their athletes.
Her work illustrates that coaches provide
important moral guidance for athletes.
What is more, before athletes begin
working with coaches an athletes’
parents provide the early guidance,
which ultimately shapes how they will
act. It is therefore clear that both coaches
and parents have unique relationships
with athletes. The importance of these
relationships in the development of an
athlete’s ability to make ethical decisions
is tantamount to an athlete’s path in life
and cannot be overlooked.
History has shown the value of confiding
in close friends, family, and mentors
when making difficult decisions. This
is discussed in more depth in a later
section of this publication.
The full transcript of Sandra Peláez’s
study can be found on the following link:
http://spectrum.library.concordia.
ca/7400/1/Pelaez_PhD_S2011.pdf
What we have found is that as athletes
become more engaged in sport they
become more reliant on coaches
for moral and ethical guidance. This
underscores the role of coaches in the
decision making process, the importance
of healthy and close coach/athlete
relationships, and the moral influence of
coaches.
We at Bike Pure fundamentally believe
that the guidance of coaches, managers,
and everyone else that are close to
athletes play pivotal roles in defining an
athlete’s morals.
9

integrity, rules, ethics and values in sport
“Ask yourself how your decision could affect
those around you...”
The ethical and moral decisions athletes
make have profound consequences
on their futures. It is fundamental that
all athletes try to better themselves
by adhering to guidelines and honest
principles and reflect themselves with
integrity within the sporting arena.
Integrity is vital to athletes. Actions,
values, methods and principles provide
a foundation of what is right and wrong.
These values have a profound and
worthwhile effect on the decisions
athlete’s make.
When faced with an ethical dilemma,
the athlete must ask themselves how
their decision could affect those around
them and the impact it may have on
themselves.
Making the right choices is not always
black and white. If faced with a difficult
decision, you may be unsure if you are
making the correct choice. If so, ensure
you speak to those close to you and don’t
rush into making a decision. Often, by
sharing the process and your thoughts
with a coach, parent, best friend or
mentor, or some or all of them, it can
often help you reach the correct decision.
Although you are ultimately accountable
for your actions, remember you do have
supporters. Turn to them for help and
advice when you can.
Making correct choices about ethical
sporting decisions is often a complicated
process. We hope the points below can
help form part of that decision making
process.
Respect:
Respect comes in many forms.
Respecting the rules is vital to healthy
sport as it is the fundamental standard
for perception. Fair play is another
form of respect that requires you have
unconditional respect for your opponents,
officials and supporters. We charge you
to follow this guideline ‘treat others the
way you would wish to be treated’.
Tolerance and Self Control:
Having the ability to accept behaviours
or decisions you do not fully agree with
helps you develop your self-control.
Maintaining control by being tolerant can
ultimately become the deciding factor
when it comes to winning or losing. We
charge you to ‘grow to lead, strive for
excellence, and at the same time lead
by example’.
Integrity:
To become a true champion you need
to insist on high professional standards
for yourself. Developing a strong ethical
framework will have a positive effect on
those around you. Behaving honestly in
sport and having strong moral principles
are the foundation of fair play. Take
responsibility for your choices, don’t
make excuses or blame others for your
actions.
Beyond the Finish Line:
Winning shouldn’t be paramount in
obtaining your objectives. It is important
to learn to compete well but lose with
dignity. Athlete’s should celebrate
progress and be proud of what they
achieve.
10

Photo Courtesy: Anton Vos
However, a key part of sport is having fun.
Do not be disheartened or disappointed
if you don’t accomplish all your
objectives. Healthy competition can help
you discover many other possibilities
within sport.
• Respect yourself and also your
competitors
• Pursue your ambitions with honour
• Don’t walk away from a handshake,
be first to congratulate your fellow
competitors
• Better to lose with dignity than win
at all costs
• Follow the rules
• Respect officials
• Be courteous to others
• You represent your team and
sponsors at all times, whether or
not you wear team clothing
• Don’t use foul language to others
• Give encouragement to others,
especially younger and less
experienced athletes
• Maintain self-control even in the
toughest of situations
• Avoid the ‘win at all costs’ mentality
• Lead by integrity and example
• Enjoy yourself
• Treat your friends!
11

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12

Case Study
Duo Junior
Mountain Bike
Development
Camp
Canberra, Australia
Hosted by Bec Henderson
(Trek Factory Racing)
1st Overall U23 UCI Mountain Bike World Cup 2013
Multiple Australian Mountain Bike Champion
3rd 2014 Commonwealth Games, Glasgow
www.bechenderson.com.au
The Duo Junior Development Camp first started in October 2014
and is a new initiative from Australian Mountain Bike Olympians
Rebecca Henderson and Dan McConnell. The Duo Junior
Development Camp is a mountain bike skills camp as well as a
more serious side with classroom and practical sessions about
training, nutrition, race preparation and tactics as well as bike
preparation, maintenance and strength and stretching.
The camp is an opportunity for Bec and Dan to support Australia’s
future mountain bikers and is made possible by the Beyond Bank
Duo Classic, a 50km mountain bike pairs race organised by the
couple each year. It began in 2012 as a fundraising race to help
Bec and Dan attend the races required to qualify for the London
Olympic Games. In 2012 the race had 320 participants and
has since exceeded 400. Bec and Dan put aside $5 from every
participating rider to support Junior initiatives. During 2013 the
proceeds went towards the James Williamson Fund, which hosted
30 Junior riders at a camp in New South Wales, Australia.
In October 2014 the Duo Junior Development saw 11 riders spend
three days in Canberra, Australia. Sessions were held at a world
class facility in Stromlo Forest Park as well as local trails. Riders
were taught, or re taught some of the basic core skills of mountain
biking and perfecting skills in simple situations really helped the
riders improve their technical skills. All riders received Bike Pure
packs outlining the importance of integrity and ethics in sport,
along with anti-doping material.
The feedback from the riders at the Duo Junior Development camp
was overwhelmingly positive. The value the riders received in
spending time with athletes of such a high and professional level
not only helps to inspire and motivate riders to achieve great things
in the sport of mountain biking, but also shows that Australia’s
elite racers are accessible and believe in the future of Australia’s
mountain bikers!
13

what is doping?
Doping is defined by the World Anti-
Doping Agency (WADA) as ‘the
occurrence of one or more of the antidoping
rule violations set forth in Article
2.1 through Article 2.10 of the Code’, as
defined by the World Anti Doping Code
2015 (published 1st January 2015)
From a practical perspective this is a
means of improving performance or
recovery through ingesting, injecting
or transfusing illegal performance
enhancers that are listed on the WADA
Prohibited List, also referred to as ‘The
Code’.
More simply, doping is using drugs or
methods to enhance performance.
Doping is many things but in a nutshell
it is cheating. If you dope you aren’t
only cheating yourself, but also your
opponents, your friends and family
and let’s not forget, you’re cheating the
sport you love. Doping is also stealing.
You are effectively robbing prize money
and victories from honest and ethical
opponents.
Unfortunately, cheating is all around us:
on the news, in magazines, newspapers
and on the Internet. Doping and cheating
have become increasingly commonplace
in the sporting arena over the last
number of years. This isn’t solely because
more athletes are doping, but also it’s
because we can catch them more easily.
There have been many technological
improvements in detecting banned
substances, an increase in competition
testing (IC) and more importantly an
increase in out of competition testing
(OOC).
Under the WADA rules, if you refuse to
take a drug test or attempt to tamper
with a sample it could result in you
being sanctioned and called a cheater.
Unfortunately, banned substances
are everywhere and you might even
dope by accident. Many over the
counter medications and even sports
supplements contain banned substances.
Although not full proof, ensure you check
the ingredients of all products you use;
It’s your responsibility at the end of the
day. If unsure - don’t take it!
One option for an athlete is to document
what you take, why you take it and
the research you have done into that
particular substance. This is a ‘Medicinal
Diary’ which we created for our own
women’s cycling team Bike Pure-
LeMond-Aspire Velotech Racing Team
during 2014.
It is a simple diary of anything and
everything that you have ‘needed to take’
for medicinal purposes. You document
your ailment, what substance you have
taken and the time and date you have
checked the WADA List using the Global
Drug Reference Online.
(www.globaldro.com)
Anyone convicted of doping or supplying
and administering illegal substances
receives sanctions and even life bans
from sport if their indiscretions were
severe enough.
14

The World Anti-Doping Code is free and
available at www.wada-ama.org
15

consequences of doping?
“Some banned substances are not even
approved for human consumption.”
The consequences of doping can be
far reaching. What may seem like a
‘small’ or hasty decision to take an
illegal substance or unknowingly take a
performance enhancer can have huge
repercussions not only for an athlete but
also their parents, coach, mentors, fans,
sponsors and the sport as a whole.
If you are ever faced with a decision
to dope or are unsure about ingesting
a substance, think about the effects it
may have on those close to you and the
consequences it may bring. A simple
question to ask yourself is ‘Would I tell my
parents about what I am doing?’
Doping can result in severe health and
social consequences depending on
which product or group of products is
taken.
Bike Pure encourages athletes to fully
understand the repercussions of doping
and encourage them to adopt a healthy
lifestyle and positive attitude towards
sport.
We further encourage you to ensure that
any medications or supplements you
may ingest knowingly or otherwise do
not contain any prohibited substances.
If in doubt, check the ingredients with
the WADA Prohibited List or contact
your national anti-doping agency for
clarification. The WADA list is amended
each year so ensure you are checking
the most up to date banned substance
list.
There are a number of smart phone apps
that allow you to type in ingredients and
obtain information as to whether they are
acceptable to take under WADA rules.
There are many established doping
substances but there are always new
ones. While we know many of the long
term health consequences of established
drugs, no one can be certain of what the
newer ones will do to you.
Some banned substances are not even
approved for human consumption!
This raises more serious questions and
consequences with regards to the health
and well-being including the long term
and possibly fatal effects they may have if
you take them.
It is paramount that athletes understand
the harm they can do to themselves
by ingesting or injecting illegal
performance enhancers. Products are
often manufactured on the black market
and contain additional substances, some
possibly harmful or fatal. Remember
that not all substances show all of the
ingredients or even the correct labelling.
There are psychological as well as
physical effects of doping. Once you
step over the line and enter the world of
illegal enhancers it opens up a cauldron
of problems. When you begin using
banned substances, they will strip your
ethics, remove the spirit of fair play, and
effectively undermine the true value of
sport.
16

Sporting ethics and true competition is
not a theory, it’s often the backbone to the
very reason athletes first enter into sport
and honest competition at a young age.
Without this, sport becomes nullified and
worthless in the eyes of many.
Results and victories achieved through
doping can’t be returned and the
repercussions on your family, friends and
coaches can be very difficult to deal with.
Try to think of those close to you and the
effect the decisions you make may have
on their lives and how they may affect
their relationships with you.
There is life after a career in sport, a
life that is often far longer than your
sporting life. Performances, both honest
and dishonest, stay with you for the rest
of your life. If you cheat in sport, try
to remember that the effects of a bad
decision can be long lasting. You can’t go
back on an unethical decision. There are
no ‘do-overs’!
Being a true and honest sportsman
brings many advantages once you have
completed your athletic career. It’s
important to remember this and how it
can benefit you in the future.
Social Consequences of Doping
• Removing or nullifying any of your previous career achievements
• Loss of sponsorships
• Loss of livelihood and salary
• Damaged relationships with family, friends and team mates
• Detachment from the sport and those close to you
• Damage to your own emotional and psychological well being
• Possibility of not representing your country again, ie. Olympic ban.
Physical and Mental Consequences of Doping
• Reliance on doping products to maintain physical performance
• Short and long term side effects of substances
• Feelings of guilt carried with you throughout life and career
17

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health consequences and side effects of doping
“Many banned substances are sourced on
the black market and have yet to undergo
approval for use on humans.”
There are many side effects to using
doping substances or methods. These
side effects often vary depending on
gender and amount of use. Below we
list some of the common side effects for
the main doping substances. Many of
the side effects are alarming and taking
multiple products only increases the
dangers to your health.
mislabelled. Some names of steroids that
are produced for animal use include:
• Stanozolol
• Boldebal-H
• Nandrabolin
• Spectriol
• Drive
• Stanabolic
Steroids:
Anabolic steroids are typically thought
of as a male hormone, but it is found in
females too. These steroids are important
to muscle growth and recovery. It is a
very common form of doping among
athletes with athletes using drugs
derived or related to testosterone. They
are available in tablet form or injected
directly into muscle. Some common
names of anabolic steroids are:
• Andriol
• Halotestin
• Proviron
• Sustanon
• Primobolan
• Deca-Durabolin
If you obtain steroids from a gym or a
dealer, you may be getting counterfeit
products. They may have been produced
for use on animals, be fake and
Common side effects of Steroids in
men are:-
• Baldness
• Addiction
• Increased aggression
• Permanent liver damage and liver
tumours
• Depression
• Abnormal hair growth
• A decrease or complete shutdown
of the body’s ability to produce
testosterone
• Pustular acne
• Jaundice (yellowing of skin or eyes)
• Heart disease
• High blood pressure
• High cholesterol levels
• Infertility
• Diabetes
19

health consequences and side effects of doping
Steroids: (continued)
Common side effects of Steroids in
women:-
• Jaundice (yellowing of skin or eyes)
• Facial hair, acne
• Permanent deep voice
• Heart problems - abnormal heart
rhythms (due to use with diuretics),
high blood pressure, fluid retention
and/or heart attack
• Effects on the unborn child if taken
during pregnancy
• High Cholesterol levels
• Permanent liver damage and liver
tumours
• Problems with periods/menstruation
• Enlarged clitoris
• Diabetes
Human Growth Hormone
(HGH):
HGH is a hormone which is naturally
occurring in the body. It is vitally
important because it stimulates growth
and increased muscle mass. A blood
test for HGH was introduced at the 2004
Athens Olympics and an improved test is
under development that will expand the
detection window and help catch more
cheaters.
HGH side effects include:-
• Acromegaly (overgrowth of bones
including the jaw and forehead,
hands and feet)
• Increased body hair
• Excessive sweating
• Swelling around joints
• Headaches
• Fatigue
• Onset of carpal tunnel syndrome
• High cholesterol levels
• Alerted glucose metabolism
• Diabetes
• Hardening of arteries
• Cardiovascular disease
• Gynecomastia (enlarged breast
tissue in men)
• Liver damage
20

Blood Doping and EPO
Blood doping is the misuse of techniques
or substances to alter and increase
blood cell mass which allows the body
to transport more oxygen to muscles
in order to increase performance and
stamina.
Erythropoietin (EPO) is a natural
hormone that is important for red blood
cell production. However, blood boosting
by taking synthetic EPO, other related
substances or direct transfusions are
prohibited under World Anti-Doping
rules.
EPO was introduced into professional
sport in the late 1980’s, soon after the
drugs development to treat anaemia
but it wasn’t until the Sydney Olympics
in 2000 that a reliable test for EPO was
introduced.
Although EPO is critical in medicine, its
misuse within the sporting arena poses
serious health risks for users
Side effects of EPO use:
• Kidney disease
• Infections from needles
• Blood clotting and increased
viscosity (thickening) of blood
which can lead to serious injury or
death including:-
• Heart disease
• Cerebral or pulmonary embolism
• Fever
• Nausea
• Anxiety
Blood Transfusions
There are two forms of blood
transfusions, namely homologous and
autologous.
Homologous blood doping is the
transfusion of blood taken from another
person with the same blood type.
Autologous blood doping is the
transfusion of one’s own blood, which has
been stored, refrigerated or frozen until
required.
Homologous blood transfusions (HBT)
can be detected, and this test was put
into effect at the 2004 Olympic Games
in Athens. Blood transfusions can carry
many health problems if not performed
correctly and under correct medical
supervision.
Side effects of blood transfusions:
• Contamination of blood
• Risk of virus or bacterial
contamination
• Heart attack
• Pulmonary or cerebral embolism
• Hepatitis B and C
• Allergic reaction
21

Case Study
Apollo CT
Rockets
Youth
Development
Programme
www.apolloct.com
The Apollo Rockets youth development programme is run by Apollo Cycling Team in Lurgan, Northern
Ireland. The programme enables young kids to learn essential skills and how they can benefit from the
positive aspects of cycle sport.
Part of the programme is to educate those involved to the importance of sporting ethics and integrity whilst
at the same time put smiles on kids faces. Bike Pure are very supportive of such projects simply because
they help lay a foundation of sporting ethics to young cyclists at a very early age.
“With the Rockets we
teach all the kids to
smile first and win later”
Andy McGibbon - Apollo Rockets Co-Ordinator

supplements and their risks
“Check the ingredients of all
substances - the onus is on you”
The number of supplements available
worldwide seems to increase daily. This
is because supplements are one of the
fastest growing industries for sports
and fitness in the world. The industry
has numerous ads and sponsors many
events. It is nearly impossible to get away
from them. The whole premise is that the
supplements will help make you a better
athlete, but it’s often confusing what
works and how safe they are to take.
Supplements can include a variety of
products including vitamins, minerals,
herbs, amino acids, protein powders,
energy products and much more.
Although some supplements can be
beneficial to athletes, it is important to
remember that many contain products
listed on WADA’s banned substance
list. Some have the unhealthy side
effects previously mentioned. The lines
between safe and unsafe supplement
use are becoming blurred because the
‘supplement culture’ is so intense.
You need to know that companies that
make supplements do not need to prove
that their products are beneficial or even
safe to consume. As is often the case,
many ingredients present in products
aren’t listed as ingredients on packaging.
Regulators have long expressed
concerns about dangerous ingredients,
including ‘banned’ substances, being
in supplements, but they continue
to be available within many ‘fitness’
supplements.
Are Supplements Harmful?
Although some dangerous supplements
are banned, each country has different
laws. A substance that may be banned in
your resident country may be available
to purchase legally elsewhere. Be careful
when you travel.
It is very common for supplements to
contain stimulants such as ephedrine,
yohimbine and synephrine. These are put
into the supplements because they will
give you ‘fast’ effects, but they have been
linked to very bad side effects including
heart seizures and kidney failure.
Ultimately, it is your responsibility, so
ensure you make the right choice.
It is important to remember that a healthy
balanced diet is likely to be enough for
you to have a successful athletic career.
Supplements can be helpful, especially
during recovery, but the importance
of eating natural unprocessed foods
rich in proteins, carbohydrates and the
correct forms of fat should be more than
sufficient.
A simple rule to follow:
IF IN DOUBT ABOUT
THE INGREDIENTS
OR EFFECTS OF
SUPPLEMENTS DO NOT
TAKE THEM.
23

Parents
This section is aimed at parents who have children involved in sport. The following pages
contain some guidance to help ensure your child can become an honest athlete with
strong integrity.
“Parents have a crucial role in the promotion of ethics and good
sportsmanship. Through the eyes of their children, parents
are often seen as role models. Let’s make it imperative that
parents set a precedent.”
24

what can you do as a parent?
“It is more important for your child to
learn how to lose with respect, rather
than win at all costs”
As parents, we always want the best
for our children in sport. But where do
parents stop when winning becomes
the main priority? Is it more important
for your child to learn how to lose with
respect, rather than win at all costs? If
winning is everything to you and your
child then how far are you willing to push
the boundaries in order to compete and
be successful? These are just a selection
of questions you can ask yourself as a
parent.
We all want our kids to have the best
opportunities and a rich experience
when it comes to sport and riding the
bike, whether that is riding for fun or for
competition. Cycling, just like all other
sports, not only increases self confidence
in children but through interactions with
other kids they form friendships, have
fun, learn new skills, and gain great life
experiences.
One of Bike Pure’s aims to is recognize
that sporting potential can only be
realized through fair and honest
competition, whether that be on or off the
bike. This can be a simple handshake
- congratulating a rider who finished
in front of you. It can also be thanking
a fellow competitor for displaying a
sportsmanship gesture during an event.
These are essential to any competitor
and should be encouraged at all times.
The rewards that come from honest and
fair competition build a platform and
foundation for all athletes, regardless
of their level and discipline. Learning
sporting ethics comes not only from
parents but also coaches and everyone
who is closely involved to the athletes.
The stress placed on our young athletes
has never been greater and the list of
challenges for them continues to grow.
Pressure to succeed is tremendous
and this has helped generate the
current ‘win at all costs’ mentality,
which has permeated into a greater
number of sports. From ‘taking a dive’
in football or to cheating opponents to
gain an advantage is becoming more
commonplace.
Such dishonesty doesn’t have to be a
part of sport. With the advent of sound
ethical guidance and honesty given
by parents and coaches towards their
athletes we can set them on the correct
path. Would you rather your child cheat
to win, or be an honest and worthwhile
competitor?
Sport teaches us honour and skills; it
increases our self-esteem and promotes
teamwork. If these elements are instilled
early, they provide an ethical foundation
for any athlete.
A rider who is good at sprinting or
climbing should also be good at being a
true and honest sportsman; they can then
add this excellent character trait to their
already maturing physicality. Teaching
our children to win with grace and
lose with dignity can have an enduring
impact.
25

26
We encourage parents to help their
children find their potential through
hard work, integrity and respect. Adding
these values to an athletes’ character
is paramount to the future of our sport
as a whole, and will help lay down the
foundations for other athletes to aspire
too.
Here are actions that will help ensure
your child continues to enjoy their sport
and how they can become a role model
to those around them:-
• Be patient with your child, give
them time to learn and develop.
• Realise your child’s needs,
vulnerabilities and strengths. As a
result of doing so, your child will
feel more appreciated.
• Respect your child’s emotions.
Showing care and understanding
will show that you respect them
and in turn will teach your child to
respect others.
• Show your child that you care by
your thoughts, communications
and actions. Doing so will
demonstrate you care and that
your child knows it, providing a
better channel of communication
and more open desire to share
any problems.
• Teach your child the importance
of being true and honest to
themselves and others.
• Emphasise to your child that
winning isn’t everything, and that
simply doing their best is enough.
Instead of saying “Did you win?”,
ask “What did you learn?” or
“Did you have fun?”. Praise their
efforts; compliment them on their
strong points.
• Remind your child that there is
no ‘losing’ or that anything is
‘negative’. Anything outside of
winning are things that can be
taken as ‘areas of improvement’ –
‘losing’, ‘wrong’, and other similar
negative words hold no place
in a child’s development. Even
winners have areas to improve
upon.
• Try not to place undue pressure
on your child to win at all costs. If
they have natural sporting talent,
this will come through and be
noticed by senior coaches and/or
mentors at some stage.
• Try to encourage your child to
socialise with other competitors
either before, after or outside
sporting events. Socialisation will
help them build respect for their

what can you do as a parent?
opponents and help build strong
bonds especially in team sports.
• Try to get involved with your
kids sport. Engage with the local
team or club and be proactive
in supporting not only your
own child but others around
you. Cycling teams are always
looking for help at events or
with team management. Helping
with marshalling at events,
constructing a course, handling
mailing lists, or simply helping
to sign people up at the race all
provide a great means to get
involved.
• Encourage your child to
congratulate the winner and other
competitors of their event.
• Ensure your child remains a good
sportsman and has that as part
of their character through their
sporting life.
• Show your child encouragement
even when they might think that
they failed. Help them come
up with achievable goals. Even
completing an event or setting a
personal goal is an achievement
in itself and should be praised.
Positive completion enables
children to discover their
strengths and inner talents such
as determination and patience.
• Encourage your child to compete
fairly and by the rules.
• Research has shown that young
kids who play the same sport all
year round can become burnt out
and even drop out of doing sport
all together. Try to encourage
your child to participate in a
variety of sports, especially
during the off season. Diversity
breeds enthusiasm and builds
skills that will help them later in
life.
• Set realistic expectations for your
child. Heaping high expectations
can lead to extreme stress and
can destroy a childs enjoyment
of sport. Being supportive
will increase motivation and
enjoyment.
• Remember, that a child’s first
encounter with fairness often
comes from the behaviour of
coaches and officials at events.
Encourage your child to respect
and thank officials. You never
know when you may need the
assistance of an official so if you
respect them they will respect
you too.
• Lead by example. Parents are role
models too, so strive to become a
role model for your child.
Parents should do all they can to promote
good sportsmanship and ensure
children have a solid and ethical sporting
foundation that they can carry for their
lifetimes. Make being a ‘good sport’ part
of your rules.
Is it more important to you that your child
is winning or that they are enjoying what
they do? It should be the latter, winning
can be a priority but not the ONLY
priority.
Encouraging a positive sporting attitude
is essential in ensuring your child fully
appreciates the essence of honest
sport. Sport teaches us how important
it is to try hard, even if you don’t win or
get a medal. Setting a personal goal or
achievement can be far more worthwhile
than winning.
The basic principle and fundamental
ingredient is to enjoy sport. If it is not fun
then why bother to do it. The joy of sport
is often forgotten in the heat of trying
to win, or striving for your goals. So
ensure your children are enjoying their
sport and not placed under any undue
pressure to participate.
27

learning and developing through sport
“Sporting activity is vital in the
development of young people both
physically and psychologically”.
Sport can help children learn many life
skills. Physical activity isn’t only beneficial
in itself, but sport also broadens minds
and provides life changing experiences.
Sports are vital to both physical and
psychological development.
Whether you race competitively or
simply ride for fun, the benefits of
participation in sport are vitally important
to everyone.
By embracing sport, people can learn
important values such as:
• Teamwork
• Fair play
• Respect for themselves and others
• Learning to adhere to rules and
guidelines
• Honesty and integrity
• Benefits of a healthy diet and nutrition
Participating in sport has many positive
outcomes far away from competition.
Having kids play sports improves their
overall learning performances by
increasing school attendance and their
desire to succeed academically.
Teaching ethics and establishing
guidelines is vital at the grass roots level
as it provides a firm foundation and
positive impact on the future for athletes.
“Sport has the power to unite people in
a way little else can. Sport can create
hope. Breaks down racial barriers…
laughs in the face of discrimination and
speaks to people in a language they can
understand.” – Nelson Mandela.
Sport also teaches us how to act with
dignity and respect and to accept that
things don’t always go as planned.
Through hard work and training it is only
when we lose that we learn from our
mistakes, which then helps up become
better individuals.
Evidence shows the true importance of
taking part in physical activity not only
benefits us physically but also mentally.
28

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Memories. Emotions. Skills.
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FACT: Wearing a helmet is more
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Coaches
Coaches have a fundamental role to play not only in preparing
athletes for racing but also helping them to develop approaches
so they make wise ethical decisions both on as well as off the bike.
Ethics and integrity important for all athletes and coaches and
mentors provide critical guidance.
30

what can you do as a coach or leader?
“Coaches play a crucial role in the
ethical decisions that their athletes
make.”
The majority of successful athletes have
coaches or mentors who help guide
them and help them train to be the most
physically and psychologically complete
athlete they can be. However, coaches do
not only provide practical guidance, but
they also offer advice, encouragement
and experience, which provide athletes
with additional stability and structure. .
Because coaches can be very close
to their athletes, they can act as a role
model and be inspirational to their
athletes, in addition to providing specific
training programs and guidance. We
at Bike Pure believe that coaches need
to provide ethical guidance as well as
encourage sportsmanship. Although
competition is about results, coaches are
important in promoting good practice.
Coaches should remain positive and
encourage effort and focus on progress
and personal achievements, as well as
race results. Coaches and sports leaders
alike are responsible for setting and
monitoring boundaries in the coach/
athlete relationship and ensuring codes
of conduct are adhered to.
If an athlete is not acting in an
appropriate manner, then this too reflects
badly on the coach and the same is true
in reverse.
We at Bike Pure encourage coaches to
follow some simple guidelines:-
• Lead by example.
• Never ridicule an athlete for making
a mistake or not coming first.
• Be reasonable in your demands on
athletes.
• Adhere and respect the rules of
competition.
• Embody the true spirit of sport and
competition.
• Show consideration, compassion, and
patience toward your athletes if they
are injured or sick. Seek and follow
the advice from a trained physician
or doctor.
• Obtain the appropriate coaching
qualifications to ensure you are
coaching and managing athletes
correctly.
• Display control, respect and
professionalism. This includes
officials, other athletes, media,
parents and spectators.
• Make athletes aware of the many
positive benefits to sport beyond
winning.
• Remember that the athletes you work
with are the coaches of tomorrow, so
it is important to ensure they too have
good ethics and sporting integrity.
31

what can you do as a coach or leader?
Good coaches are good leaders and
communicators. They bring people
together and get athletes to reach their
full potential. One quality of the modern
era coach is that they are flexible and,
as such, respond to the dynamics of
changing needs and circumstances.
At Bike Pure we provide educational
resource packs to assist coaches and
athletes interact and learn sporting
ethics. We understand that many coaches
are busy preparing their athletes for
major competitions. Our educational
material helps athletes and coaches
appreciate the importance of moral and
ethical issues.
Unfortunately, anti-doping remains a low
priority for many coaches worldwide and
at all levels of the sport. This is due to
many factors such as time management,
funding, knowledge, and education on
doping. The vast majority of coaches are
busy coaching to improve rider ability
on the bike whilst the subject of ethics is
often pushed to one side.
It’s not that coaches don’t believe it is
important to strive for ‘clean sport’ and
ethics; it’s just not a priority. We hope this
sentiment will change and our goal is to
promote awareness of anti-doping to a
wider audience of athletes. This paves
the way for ‘ethics’ educators whose
sole purpose is to educate coaches and
athletes regarding the importance of
principled sport, so they can become
role models we can all look up to.
The sport needs more coaches that are
knowledgeable about doping and antidoping
issues. Increasing the number
of well-informed coaches will provide
greater access for athlete’s to important
issues surrounding doping and a clearer
perspective regarding what happens
to those who use banned substances.
This not only includes the ethical issues
surrounding doping but also the long
term health consequences.
Riders are dependent on coaches
with regards to preparing them for
competition. Each governing body
maintains its own guidelines regarding
what coaches must know before they
can work with athletes. At Bike Pure we
encourage sporting bodies to embed
anti-doping and ethical sport education
as an integral part of any high quality
coaching education and certification
program. Setting such a standard would
provide an encouraging precedent
concerning the values exemplified by
their coaches .
There are already several online and
printed anti-doping toolkits available
in english through the World Anti-
Doping Agency, United States Anti
Doping Agencies TrueSport Program,
The Canadian Centre for Ethics in
Sport, Australian Sports Anti Doping
Agency, and even the Union Cycliste
Internationale. Recent developments
of online portals have enabled online
tutoring to become more freely available
to coaches, riders and other involved in
sport.
32

The consequences for coaches whose
athletes are caught doping can also have
significant repercussions on their own
futures. Even if the coach does not have
direct involvement in the illegal actions
of their athlete, the coach’s reputation is
likely to be tarnished.
The intimate tie between coaches and
their athletes underscores the need
for ethical education for coaches
and athletes. The close coach/athlete
relationship can only strengthen their
bond and trust in sport.
Coaches also have a number of
responsibilities and rights when an
athlete is asked to supply a sample for
anti-doping control. Coaches can assist
their athletes in the following ways:-
• Coaches can be present during
an anti-doping control test as a
representative for their athlete.
• Coaches can report to a doping
control immediately to inform
doping control officers of approved
reasons should their athlete be tardy
to doping control due to media
requirements, obtaining medical
treatment, or for other valid causes.
• Coaches can request to see a doping
control officers credentials.
33

Case Study
Team Velosport
Junior Development Racing Program
- Orange County, USA
The Team VeloSport Junior Development Racing Program
is based out of Orange County in Southern California of
the United States. This parent organized and run group
started in 2008 with a mere six junior riders and their
families. They are now an 80+ member community with
riders ranging from 8 to 22 years old across Southern
California, which has a greater population (~ 22 million)
and area (~55,000 square miles) than many European
countries. Over the past several years, the club has
held team camps and trips to Belgium for their elite
level riders who compete in local races and a UCI 2.1
stage race. Further to this, team parents routinely host
developmental riders from foreign countries that come to
take advantage of the great climate in Southern California
and excellent team support. The success and growth of
this American club is due to number of factors.
The core principles of the VeloSport Junior Program are
central to their rapid and expansive growth. The mission
is to welcome riders of all skill levels, help them meet
their goals and needs, learn about the sport of road bike
racing, get in shape, make friends, and most of all have
fun. Sportsmanship and clean sport are highly regarded
among all of those involved with Team VeloSport, which
is a Bike Pure clean team. These ideals are driven by
manager Jeff Shein and his family, who volunteer their
time to support the club. They not only provide behind
the scenes managerial support, but also lead rides,
repair bicycles, provide race day support, as well as
coordinate and run the European trip, and yearly team
camp. Such gregarious activity has drawn many likeminded
athletes and their families to join the club. This
kindness and welcoming attitude found among club
members and their families lead them to support any
rider who needs assistance, whether or not they ride for
VeloSport.
Although a primary enterprise of the team is to develop
riders who are just beginning to learn about bicycle
racing, they also support elite level athletes. The club has
found great success with this diverse focus. The team
and its members have achieved numerous regional,
national and international accolades over the past 6
years. USACycling has awarded the VeloSport Junior
Development Program the Junior club of the year award
for three years in a row and were a USACycling Center of
Excellence in ’12 and ’13. Team members led the team
to win the SoCal Cup – a series of road races, criteriums,
time trials and stage races in Southern California
for four straight years. They have also won national
championships, raced internationally and at the Junior
World Championships for the USA National Team.
Although the VeloSport Junior Program is a grassroots
effort run by parents for their children, they make
great use of local and regional expertise to assist their
efforts. A number of the parents have high level amateur
and professional racing experience and are coaches,
which elevates the learning experiences for team
members. However, the team also draws on regional
riders, managers, coaches, and referees with specific
expertise to extend what the athletes learn. Providing
access to these resources has proved to be invaluable as
it has ensured athletes are exposed to a wide range of
concepts, which greatly helps the riders meet their needs
and goals.
Overall, the VeloSport program offers a unique
experience for its members. Like many racing clubs in
America and elsewhere, the club provides great racing
opportunities for beginning as well as more advanced
riders. However, unlike many highly structured racing
organizations, the diversity in the riders and their families
also provides a large social community that has led
to many enduring friendships among riders and their
families, which extend well beyond the bike.
34

ADVERTORIAL
d
keep it clean.
keep it real.
keep it pure.

what if you need to use a banned substance
for medical reasons?
“Some athletes may need to take a
banned substance for a legitimate
medical condition or illness...”.
Not everyone is required to notify the
governing body about taking banned
medicines. Only athletes at a certain
levels are required to do so, and this
will be listed in your sports Technical
Regulations. For example, a 5 year old
wouldn’t have to report an asthma inhaler
to the National Governing Body; however
a second year junior competing in a
World Championship potentially should
(dependent on country).
However, even if you are not required
to notify the governing body it does not
mean that you ‘don’t’. So as a coach,
parent or athlete, if at any age you
document your medications in a diary,
as discussed before, and inform the
governing body before competition,
not only will your integrity and intent be
clear, you will be an honest competitor
and a role model of ‘athletic best
practice’ from an early period in your
career!
Sometimes, an athlete may need to take
a banned substance for a legitimate
medical condition or illness, such as an
inhaler for asthma.
If you should need to take medicines
that are banned, you should check with
your doctor or medical personnel to
find if there are alternative medications
or treatments available. If there are no
alternatives, you will need to apply for a
Therapeutic Use Exemption (TUE).
Some TUEs are required before you take
the medication and some can be applied
for if you are selected for doping control.
The specific situation depends on your
sport and the level you are competing at.
Being granted a TUE requires that
athletes meet certain criteria, such as:
• The athlete would experience
significant health problems
without taking the substance.
• There is no reasonable
therapeutic alternative
• The therapeutic use of the
substance wouldn’t produce
significant performance
enhancement.
The World Anti-Doping Agency (WADA)
issues international standards for
TUEs and states that all international
federations and national anti-doping
bodies have a standardised process in
place that ensures athletes can apply for
a TUE if required. Each national antidoping
body is responsible for granting
TUEs to athletes.
36

It is important that you look into your
medications to determine if you need a
TUE and that you do not submit TUEs to
more than one organisation.
How do athletes apply for a TUE?
• Contact your international federation
or national anti-doping organization.
• Applications are usually submitted
via the electronic Anti-Doping
Administration & Management
System (ADAMS) or a paper form.
• An athlete’s physician will be
required to complete sections of the
form and application.
• TUE’s must be submitted well in
advance of competing, usually
a minimum of 30 days prior to
competing in an event.
• Ensure your form is well written and
neat as this can delay applications.
• If faxing a form or sending digitally,
ensure you keep a copy of the
request as acknowledgement of
receipt.
For more information please visit
the WADA website or your national
anti-doping agency (NADA). A
comprehensive list of NADA’s is available
on the WADA website.
It is noteworthy that WADA is not
responsible for the processing or
administration of TUE applications, this
must be done through your national antidoping
agency.
37

what if you suspect doping?
“If you suspect someone is doping try
to express to them the repercussions of
their actions...”.
Cycling is essentially an individual sport
but higher echelon riders support one
another to ensure the teams overall
success, whether this be through
ensuring a team leader is well protected
for a podium finish in a stage race or a
sprinter is properly lead out for the win of
a race.
Cycling, especially professional cycling
is a closely knit sport, riders often spend
long periods of the year with one another
and close ties and friendships are often
formed.
Due to the close proximity and social
aspect of cycling at a team level,
suspecting that a team mate or friend is
using banned substances can be a very
confronting situation for any individual.
The use of performance enhancing
drugs can have a profound effect on a
person’s mental and physical health and
relationships with those close to them.
It’s important to remember that if you see
any substantial changes it is important
that you try and speak to them openly
and honestly.
Regularly talking to your team mates
or friends about how they are feeling
or if they are experiencing any other
additional difficulties can help lessen
their problems and provide them a
platform to vent their feelings.
Often, athletes who are using
performance enhancing drugs show
similar signs to that of depression. There
is also frequently a loss of confidence
and a breakdown of close personal
relationships.
If you suspect someone is doping try to
think of a means to express to your team
mate or friend the repercussions of such
actions and the effect they can have on
those close to them, not to mention the
effect on their future career and wellbeing.
If you feel you can’t approach the athlete
directly, there may be a possibility that
you can approach a parent, mentor,
or coach of the athlete to raise your
concerns.
If you suspect doping or foul play you
can approach your national anti-doping
agency in confidence. Many agencies
have a confidential phone system where
you can report any wrongdoing. Antidoping
agencies support persons and
38

members of the public who anonymously
provide investigators with tips and leads
about drug use in sport.
The increased awareness into doping
and the use of investigative powers and
intelligence continues to become a very
effective and powerful tool in the fight
against doping. This not only leads to
the sanctioning of athletes but also the
punishment of those who supply and
produce illegal performance enhancing
products.
For many, it is helpful to discuss doping
and engage in the topic by sharing
thoughts with others close to you. Look
for signs that signal alarm bells and
ensure you have the best interests of
those close to you at heart.
Useful Resources:-
World Anti-Doping Agency (WADA
www.wada-ama.org
UK Anti-Doping
www.ukad.org.uk
United States Anti-Doping Agency
www.usada.org
Australian Sports Anti-Doping Authority:
www.asada.gov.au
Canadian Centre for Ethics in Sport
www.cces.ca
The majority of anti-doping agencies
operate a confidential help line should
you have any information relating to the
supply and use of banned performance
enhancing products
39

Case Study
RaceClean.cc
Lionel Reynaud
British Cycling Coach
ABCC Senior coach
Coach to professional cyclists
“As coaches we have two main objectives on top of
improving riders skills. First objective is to secure
rider progression throughout his complete career
using a long term development plan. The second
objective is safeguarding a riders health with the use
of adequate training loads and preventing doping.
Doping is cheating and unethical.
Many riders generations were sacrificed in the past.
Things are changing but we need to support this
mindset: doping is not a fatality.
Cycling training science and coaching skills have
improved dramatically through intelligent and clean
training methods.
Cycling is a fantastic sport. Both coach and educator
are building the future of our sport in the frame of non
doping and ethical means and we need to ensure
young cyclists deserve a career without endangering
their health.”
Lionel Reynaud
do your part for fair, honest sport...
Bike Pure relies on good will and forward
thinking of those who support our organisation.
Without those people behind us we would not
be here today.
We encourage people to do their part to
promote sporting integrity across all levels and
disciplines of the sport.
We all have a role to play and one way of
showing support through your cycling team or
club is by displaying the Bike Pure ‘Clean Team’
logo on your cycling kit.
For more information on how you can do your part
simply drop us an email to info@bikepure.org
We look forward to hearing from you and thank all
those who continue to support our organisation.
If your cycling team would like to show it’s
support, send us an email along with a brief
description about your club and we can send
you our logo.
We can also send out our educational packs
to your team or group to help them learn and
understand the importance of sporting ethics
and anti-doping.
40

ikepure.org
OUR VISION IS
…to see an environment where
both professional and amateur
cyclists are never faced with a
decision to dope.
…to develop sustainable
partnerships with coaches
across the world in the promotion
of ethics to the athletes they
coach.
…to focus on the future, learn
from the past.
…to see a sporting arena where
all athletes compete in a dope
free environment.
…to see a more transparent
approach to anti-doping from
athletes and teams in the
sport..
…to see the use of performance
enhancing substances become a
criminal offence in sport across
all countries.
...to inspire true honest sport
amongst all athletes, regardless
of age or ability.
…to inspire athletes to
compete with integrity and fair
play through initiatives and
education.
..to help create an environment
where athletes are not afraid
to speak out about doping in
sport.
…to see a reduction in the ‘win
at all costs mentality’ that we
see in sport.
bikepure.org
bikepure.org
bikepure.org
We need your support. Please join us at www.bikepure.org

42
THANK YOU TO ALL
THOSE WHO SUPPORT
FAIR, HONEST SPORT.

what can
YOU dO?
RESPEct BIKE PURE’S
cORE VaLUES
Respect yourself and your opponents
Pursue your ambitions with honour
Don’t walk away from a hand shake, be first to congratulate your fellow competitors
Better to lose with dignity than win at all costs
Follow the rules
Be a good loser, not a bad winner
Respect the officials
Give respect and be respected
Be courteous to others
Remember when wearing team clothing you are representing sponsors
Don’t use foul language to others
Give encouragement to others
Maintain self control
Avoid the ‘winning at all costs’ mentality
Lead by integrity
Show pride and spirit
Treat others the way you would like to be treated
Enjoy yourself!
Buy your friends a coffee!
RESPEct BIKE PURE’S
Display your alignment to our core values by wearing the wristband and
cORE
fitting our headset
VaLUES
spacer to your bike.
Bike Pure!

“Cycling fans deserve honest, authentic performances based on trust and integrity”
Bike Pure
www.bikepure.org
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info@bkepure.org
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