ethics

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affiliates and supporters of bike pure if your company or organisation supports fair, honest sport, we would be delighted to hear from you. info@bikepure.org 6
fair and honest sport “Being honest in sport isn’t just about saying ‘NO’ to doping or cheating.” Nowadays athletes are expected to not only be successful, but also expected to promote positive images for the sport. To achieve this, they must act in a professional manner whilst being a role model even when they are away from all the constant pressure of the media. The movements and behaviour of the world’s top athletes is under constant scrutiny. As such, it is critical that athletes are seen as being ethical role models. In the modern world we live and era of social networking, the fans demand it, the media demands it, and the sponsors demand it. Good sportsmanship and fair play isn’t an abstract theory. Sportsmanship is an attitude that transcends behaviour and forms the building blocks of honesty in sport, which ultimately has a positive effect on fellow athletes, coaches, mentors and cycling fans. Unfortunately, cheating and rule breaking occur in all sports. Whether that be a dive to gain a penalty or free kick in football, to verbally abusing an official or fellow athlete. It’s unfortunate that some athletes will go to any lengths to gain that extra advantage over their opponents by breaking the rules. We have all felt the anger, disappointment and sadness towards the reputation of our sport when athletes test positive for using performance enhancing drugs or breaking the rules in order to win, not only in cycling but across all sports. Because of these indiscretions we’ve seen many athlete’s records, and victories nullified, including the handing back of yellow jersey’s worn by former Tour de France ‘winners’. Certainly it is easy for athletes to hand back medals once they’ve been caught cheating. But the damage is already done. Restoring their own dignity and the public’s faith is difficult. However, the actions of the cheaters is damaging to other competitors too. Most dramatically the second placed athlete, the ‘clean’ athlete, who will be given the title of ‘winner’ long after the event, but will never get to experience the occasion of the ‘victory’ in its true manner. Being honest in sport isn’t just about saying ‘NO’ to doping or cheating. Honesty encompasses a whole collection of positive attributes such as shaking hands and congratulating your opponents, respecting officials and the rules, and being a general all round good sports person. Professional sporting careers are short compared to ‘normal’ careers. However, many athletes build on their competitive experiences to continue in their sport long after they retire from top level competition either through careers in media, coaching, or management. A career tainted by a drug scandal or a sanction due to cheating can hinder a sports persons professional working life for their entire career. Being true in sport and promoting fair play has a prolonged and positive effect on a career long after you’ve stopped the hard training and racing. 7
Page 1 and 2: truthfulness good character written
Page 3 and 4: introduction by Andy Layhe, Co-Foun
Page 5: the fight against doping Profession
Page 9 and 10: the influence of a coach “Coaches
Page 11 and 12: Photo Courtesy: Anton Vos However,
Page 13 and 14: Case Study Duo Junior Mountain Bike
Page 15 and 16: The World Anti-Doping Code is free
Page 17 and 18: Sporting ethics and true competitio
Page 19 and 20: health consequences and side effect
Page 21 and 22: Blood Doping and EPO Blood doping i
Page 23 and 24: supplements and their risks “Chec
Page 25 and 26: what can you do as a parent? “It
Page 27 and 28: what can you do as a parent? oppone
Page 29 and 30: ADVERTORIAL Your head contains many
Page 31 and 32: what can you do as a coach or leade
Page 33 and 34: The consequences for coaches whose
Page 35 and 36: ADVERTORIAL d keep it clean. keep i
Page 37 and 38: It is important that you look into
Page 39 and 40: members of the public who anonymous
Page 41 and 42: ikepure.org OUR VISION IS …to see
Page 43 and 44: what can YOU dO? RESPEct BIKE PURE

ethics

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