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Library Patronage<br />

Technology is an important tool, not only for opening up access<br />

to information, but also for attracting new patrons to the libraries<br />

(particularly youth). Accordingly, all eight pilot libraries reported<br />

increases in monthly library visits (herein referred to as “patronage”)<br />

that far surpassed initial expectations. See Table 5 for a<br />

breakdown of January to November 2014 patron visits by library.<br />

Overall the libraries experienced a 178% increase in library visits<br />

from the time of the baseline (before the program started) to the<br />

final full month of the pilot (November). Put another way, monthly<br />

library visits increased almost three-fold. This increase was<br />

generally steady (for example, a 133% increase was observed from<br />

the first month of implementation until the last) though there were<br />

some spikes and drops in conjunction with the school calendar. 14<br />

These numbers do not include patrons attending outreach or<br />

training activities outside of the library, as these will be discussed in<br />

subsequent sections. It should also be noted these are not unique<br />

patrons, as patrons who entered the library more than once were<br />

double counted; many individual patrons visited the library multiple<br />

times in a given month. Counting unique patrons where library<br />

cards and other identification measures are scarce is difficult and<br />

TABLE 5<br />

Monthly Library Patrons<br />

LIBRARY JANUARY NOVEMBER CHANGE % CHANGE<br />

Public Libraries 8,684 22,815 14,131 162%<br />

Community Libraries 1,758 7,108 5,350 304%<br />

Urban/Peri-Urban 5,788 15,732 9,944 172%<br />

Rural 4,654 14,191 9,537 204%<br />

Total 10,442 29,023 18,581 178%<br />

14<br />

Data for one public library were removed due to inconsistent reporting. This library showed a high number of monthly<br />

patrons, meaning the numbers presented here may underestimate average growth in patronage. This means data reported<br />

here are not consistent with the baseline and midterm reports as a different methodology was used. Additionally, one library<br />

started the program in May, and as such, June numbers were used for their baseline. In the case of Shikalakala, October data<br />

were used for final reporting, as November data were not available.<br />

Project <strong>LEAP</strong><br />

Final Report - February 2015<br />

18

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