PROJECT_LEAP
PROJECT_LEAP
PROJECT_LEAP
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Library Patronage<br />
Technology is an important tool, not only for opening up access<br />
to information, but also for attracting new patrons to the libraries<br />
(particularly youth). Accordingly, all eight pilot libraries reported<br />
increases in monthly library visits (herein referred to as “patronage”)<br />
that far surpassed initial expectations. See Table 5 for a<br />
breakdown of January to November 2014 patron visits by library.<br />
Overall the libraries experienced a 178% increase in library visits<br />
from the time of the baseline (before the program started) to the<br />
final full month of the pilot (November). Put another way, monthly<br />
library visits increased almost three-fold. This increase was<br />
generally steady (for example, a 133% increase was observed from<br />
the first month of implementation until the last) though there were<br />
some spikes and drops in conjunction with the school calendar. 14<br />
These numbers do not include patrons attending outreach or<br />
training activities outside of the library, as these will be discussed in<br />
subsequent sections. It should also be noted these are not unique<br />
patrons, as patrons who entered the library more than once were<br />
double counted; many individual patrons visited the library multiple<br />
times in a given month. Counting unique patrons where library<br />
cards and other identification measures are scarce is difficult and<br />
TABLE 5<br />
Monthly Library Patrons<br />
LIBRARY JANUARY NOVEMBER CHANGE % CHANGE<br />
Public Libraries 8,684 22,815 14,131 162%<br />
Community Libraries 1,758 7,108 5,350 304%<br />
Urban/Peri-Urban 5,788 15,732 9,944 172%<br />
Rural 4,654 14,191 9,537 204%<br />
Total 10,442 29,023 18,581 178%<br />
14<br />
Data for one public library were removed due to inconsistent reporting. This library showed a high number of monthly<br />
patrons, meaning the numbers presented here may underestimate average growth in patronage. This means data reported<br />
here are not consistent with the baseline and midterm reports as a different methodology was used. Additionally, one library<br />
started the program in May, and as such, June numbers were used for their baseline. In the case of Shikalakala, October data<br />
were used for final reporting, as November data were not available.<br />
Project <strong>LEAP</strong><br />
Final Report - February 2015<br />
18