Minutes - Corrugated Packaging Council

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• Build story commodity by commodity, using top volume categories as models • Keep points short and sweet, but do have documentation backup available (“like IFCO brochure”) Building story: • Need up-to-date documentation • Run retailer as well as grower/shipper-focused, new Full Disclosure studies on commodity list with allocation of costs. • Build environmental story – LCA comparative with RPCs – RFP has gone out, Dwight has received 6 responses, 3 promising prospects. • Preference survey of growers and retailers The committee agreed with the recommended approach and approved an additional $75,000 in funding to come out of reserves, if necessary. 9. SWOT ANALYSIS RESEARCH VERIFICATION STUDY – Dwight Schmidt The recently completed PTIS study was not reviewed by the Committee due to time constraints. All participants were able to view the results during the Wednesday Session III program. The results will be forwarded to the Committee members when the analysis is complete. 10. LCA UPDATE – Reid Miner, NCASI & Brian O’Banion One of the initial goals for the 2006 LCA was to submit the LCI data to Wal-Mart, GreenBlue and the EPA for use in their models. They would like data points for 100% recycled and 100% virgin, but would take any two data points that would allow them the ability to interpolate or extrapolate impacts based on variable recycled content. We have repeatedly explained that this linear interpolation/extrapolation does not mirror the actual impacts, as the raw mill data we provided them showed no correlation between recycled content and GHG emissions. CPA asked NCASI to see if it is possible to extract two data sets from the 2006 study. NCASI concluded it is not possible to responsibly develop two separate data points given the way our data was constructed. At our January meeting with EPA and GreenBlue/SPC, we explained this and suggested they use the COMPASS tool data for the Wal-Mart scorecard. They declined because it is based on a European data set. COMPASS has a U.S. energy grid overlay which is a reasonable approximation – more current than what is currently in there for EPA and for Wal-Mart. We eventually determined that they preferred to have two data sets reflecting our industry’s products: industry average and 100% recycled. Given that background, the CPA was asked to make two different decisions: (1) what level of data do we wish to provide in our next industry LCA study? (2) If our needs do not coincide with the requests made by stakeholders, how accommodating do we want to be? They want a 100% recycled data set and an
industry average data set. After extensive discussion, the CPA agreed to recommend to the sector that we proceed with the 2010 LCA study, including collecting the mill input and output data in sufficient detail to allow NCASI to generate the LCI data without using any Fischer data. Reid assured the CPA that the LCI data could then be used to generate the industry average data and the 100% recycled data, if desired. The CPA decided that providing the industry average study would be sufficient at this time. 11. COMMUNICATIONS – Rachel Kenyon, FBA & Cheryl Young, Cypress • Website upgrade (www.corrugated.org) -- New website in production includes new look/design and simpler structure. Updates will be completed over the summer. • Trade shows – Rachel reviewed the trade shows that CPA has audited and participated in so far this year and last. Based on those observations and experiences, we will not participate with PIRA in future events. Greener Package is new, and we will continue to watch (not much participation on expo side, good conference; if it grows we may become exhibitors). FMI/GMA sustainability summit (September 12-14, Phoenix, AZ) – we have attended several years in a row; we will attend again in Sept. Also on schedule is Packaging Strategies/SPC – September 20-22, Dallas, TX. • Corrugated Sustainability Fact Sheets – several are in progress for release through 2011. Committee discussed possible topics to add to the list including compostability when study is done, and ICPF work for social sustainability leg. Dwight indicated the process will include committee review with 2 weeks to comment. 12. UPDATES – Dwight Schmidt • 2010 Wax Alternative Study request is out, aiming for publication by August • CORR Global Green – they have reduced their efforts to designate recovered food service containers as “OCC equivalent” but are now chasing after eliminating waxed corrugated. • Global Packaging Project – revised report to be released June/July 2011. UPDATES – Brian O’Banion • Wal-Mart o WMT announced the release of their Global Responsibility Report in mid- April, which shows the broadening of their sustainability messaging. o Their next goal is a 20 million metric ton reduction in GHG emissions from their supply chain by 2015. At this point, it is unclear how this is to be measured. o Packaging Scorecard – the 5% reduction in packaging by 2013 is still a focus, with the additional goal of becoming “packaging neutral” by 2025 (a definition of “packaging neutral is not currently available). WMT will evaluate the scorecard metrics upon the release of the Global Packaging Project
Page 1 and 2: Corrugated Packaging Alliance Meeti
Page 3: The 2010 budget update includes two
Page 7 and 8: APPENDIX A Corrugated Packaging All
Page 9 and 10: APPENDIX A effectiveness. Objective
Page 11 and 12: APPENDIX A 11. COMMUNICATIONS - Rac
Page 13 and 14: APPENDIX B American Forest & Paper
Page 15 and 16: APPENDIX C Support for our Position
Page 17 and 18: APPENDIX D CPA Action Team Meeting
Page 19: APPENDIX E CPA Produce Action Team

Minutes - Corrugated Packaging Council

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