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<strong>Corrugated</strong> <strong>Packaging</strong> Alliance Meeting<br />

May 24, 2011<br />

Fairmont Queen Elizabeth<br />

Montreal, Canada<br />

11:30a.m. - 1:30 p.m.<br />

<strong>Minutes</strong><br />

Attendees:<br />

CPA Committee:<br />

Glenn Landau, Co-Chair<br />

Ron Zimbelman, Co-Chair<br />

Tom Herlihy<br />

Mark Mathes<br />

Ed Mirynowski<br />

Andrew Pierson<br />

Jim Porter<br />

Tom Walton<br />

Guests/Counsel/Staff:<br />

Tom Cleves<br />

Nicholas Dottino<br />

Cathy Foley<br />

Rachel Kenyon<br />

Tom Kunz<br />

John Mullinder<br />

Brian O’Banion<br />

Heidi Patton<br />

Dwight Schmidt<br />

Gretchen Spear<br />

David Urquhart<br />

Cheryl Young<br />

Steve Young<br />

International Paper<br />

Temple-Inland<br />

Green Bay <strong>Packaging</strong><br />

Vanguard <strong>Packaging</strong><br />

Smurfit-Stone<br />

Mid-Atlantic <strong>Packaging</strong><br />

RockTenn Company<br />

<strong>Packaging</strong> Corporation of America<br />

International Paper<br />

RockTenn Company<br />

American Forest & Paper Association<br />

Fibre Box Association<br />

Boise <strong>Packaging</strong><br />

Paper <strong>Packaging</strong> Canada, PPEC<br />

Fibre Box Association<br />

<strong>Packaging</strong> Corporation of America<br />

Fibre Box Association<br />

American Forest & Paper Association<br />

New England Wooden Ware<br />

Cypress Communications<br />

AICC<br />

1. WELCOME AND INTRODUCTIONS – Glenn Landau, Co-Chair<br />

Welcome remarks were given and Glenn used this time to announce his<br />

position change and introduce his replacement on the CPA, Tom Cleves.<br />

2. ANTITRUST REMINDER – Andrew Topps, AF&PA Counsel<br />

Andrew provided the antitrust reminder and monitored the meeting.


3. MARCH 3, 2010 MEETING MINUTES APPROVAL – Glenn Landau<br />

The committee approved the minutes as written (see Appendix A).<br />

4. REVIEW OF MARCH 3, 2010 ACTION ITEMS – Dwight Schmidt<br />

• Cathy Foley, Steve Young and Dwight Schmidt will draft an industry<br />

position paper on EPR for committee review. On Agenda<br />

• Send Cathy’s Check-Off presentation to the committee. Distributed<br />

• NCASI will develop LCA results for 3 recycled-content data points, which<br />

Cathy Foley will then bring to the Containerboard/Kraft Sector to<br />

determine if we can report something beyond industry average. On<br />

Agenda<br />

• AF&PA to look into the possibility of categorizing wood chips from sawmills<br />

used to manufacture containerboard as “post-industrial”. Ongoing<br />

• Brian will communicate to Wal-Mart that the CPA has approved funding<br />

to investigate the development of another data point in addition to the<br />

industry average. Completed<br />

• Recommend to Containerboard and Kraft Sector that 2010 data collection<br />

be authorized so the LCA can be updated by NCASI. Completed and<br />

adopted<br />

• Source proper weight and usage data for NCASI comparative study of<br />

RPCs. Completed<br />

• Form a subcommittee to work with NCASI on exploring possibility of<br />

recalculating comparative RPC preliminary study with different values<br />

for number of turns and CC weight. Completed<br />

• Dwight will address IFCO website statements in person at PMA.<br />

Completed<br />

• The issue of “OCC Equivalent” by CORR was referred to AF&PA to<br />

determine the appropriate response. Completed<br />

5. FINANCIALS – Dwight Schmidt<br />

2010 Final and 2011 through April statements were reviewed (see Appendix B).<br />

Projected 2011 Funds Available:<br />

Current April Statement $742,216<br />

2011 Dues to be collected 154,154<br />

YTD expenses 272,713<br />

Budget remainder 327,287<br />

Projected carryover 296,300


The 2010 budget update includes two deviations (1) $71,000 overage in FBA<br />

staff time expended on CPA work and (2) $29,000 expense for Our Planet<br />

project is under legal review since the project has not been completed and<br />

producers are not returning calls.<br />

The committee returned to the budget discussion following their review of the<br />

requests from the CPA Produce Action Team and the FBA. The committee<br />

approved $125,000 in additional funds to come out of budget surplus.<br />

1. allow for commodity by commodity Full Disclosure work = + $25,000 new<br />

2. have sufficient funds for comparative LCA = +$50,000<br />

3. to adjust FBA reimbursement for time spent = +$50,000<br />

6. EXTENDED PRODUCER RESPONSIBILTY – Dwight Schmidt & Cathy<br />

Foley<br />

A proposal for adoption of an industry position statement was advanced (see<br />

Appendix C). After discussion, it was determined that it should be rewritten to<br />

not conflict with the umbrella position being advocated by AF&PA. Dwight will<br />

work with Cathy to revise wording of draft position statement. A new draft will be<br />

distributed to the committee by July 1 for review.<br />

7. REVIEW OF 1-12-11 CPA ACTION TEAM MEETING OUTCOMES<br />

The CPA Action Team had recommended holding a specialized Produce<br />

meeting which took place May 4 in New Orleans. This was based in part on<br />

Cynthia Forsch’s top 10 produce retailers’ summary (see Appendix D). The<br />

committee saw that the RPC threat is active, especially with four of the top 10<br />

retailers: Supervalu, Safeway, Loblaw and Publix and asked that the CPA focus<br />

their energy on these retailers.<br />

8. REVIEW OF 5-4-11 CPA PRODUCE ACTION TEAM<br />

RECOMMENDATIONS<br />

A summary of the Produce Meeting was provided. Conclusions: Our story is old<br />

and needs to be refreshed. It was recommended that we prioritize retailers and<br />

build a new story: (a) economics by commodity. (b) environmental story through<br />

comparative LCA (c) social by conducting preference study (see Appendix E).<br />

The Committee agreed we need to develop specialized stories for growers and<br />

for retailers – because of their different priorities. The Growers’ story will be<br />

delivered by members while the retailers will be contacted by CPA.<br />

Retailer Approach:<br />

• Focus on Supervalu, Safeway, Loblaw, Publix<br />

• Keep visibility at Wal-Mart, Kroger<br />

• Look into Meijer, Harris-Teeter


• Build story commodity by commodity, using top volume categories as<br />

models<br />

• Keep points short and sweet, but do have documentation backup<br />

available (“like IFCO brochure”)<br />

Building story:<br />

• Need up-to-date documentation<br />

• Run retailer as well as grower/shipper-focused, new Full Disclosure<br />

studies on commodity list with allocation of costs.<br />

• Build environmental story – LCA comparative with RPCs – RFP has<br />

gone out, Dwight has received 6 responses, 3 promising prospects.<br />

• Preference survey of growers and retailers<br />

The committee agreed with the recommended approach and approved an<br />

additional $75,000 in funding to come out of reserves, if necessary.<br />

9. SWOT ANALYSIS RESEARCH VERIFICATION STUDY – Dwight<br />

Schmidt<br />

The recently completed PTIS study was not reviewed by the Committee due to<br />

time constraints. All participants were able to view the results during the<br />

Wednesday Session III program. The results will be forwarded to the Committee<br />

members when the analysis is complete.<br />

10. LCA UPDATE – Reid Miner, NCASI & Brian O’Banion<br />

One of the initial goals for the 2006 LCA was to submit the LCI data to Wal-Mart,<br />

GreenBlue and the EPA for use in their models. They would like data points for<br />

100% recycled and 100% virgin, but would take any two data points that would<br />

allow them the ability to interpolate or extrapolate impacts based on variable<br />

recycled content. We have repeatedly explained that this linear<br />

interpolation/extrapolation does not mirror the actual impacts, as the raw mill data<br />

we provided them showed no correlation between recycled content and GHG<br />

emissions.<br />

CPA asked NCASI to see if it is possible to extract two data sets from the 2006<br />

study. NCASI concluded it is not possible to responsibly develop two separate<br />

data points given the way our data was constructed. At our January meeting with<br />

EPA and GreenBlue/SPC, we explained this and suggested they use the<br />

COMPASS tool data for the Wal-Mart scorecard. They declined because it is<br />

based on a European data set. COMPASS has a U.S. energy grid overlay which<br />

is a reasonable approximation – more current than what is currently in there for<br />

EPA and for Wal-Mart. We eventually determined that they preferred to have two<br />

data sets reflecting our industry’s products: industry average and 100% recycled.<br />

Given that background, the CPA was asked to make two different decisions: (1)<br />

what level of data do we wish to provide in our next industry LCA study? (2) If our<br />

needs do not coincide with the requests made by stakeholders, how<br />

accommodating do we want to be? They want a 100% recycled data set and an


industry average data set.<br />

After extensive discussion, the CPA agreed to recommend to the sector that we<br />

proceed with the 2010 LCA study, including collecting the mill input and output<br />

data in sufficient detail to allow NCASI to generate the LCI data without using any<br />

Fischer data. Reid assured the CPA that the LCI data could then be used to<br />

generate the industry average data and the 100% recycled data, if desired. The<br />

CPA decided that providing the industry average study would be sufficient at this<br />

time.<br />

11. COMMUNICATIONS – Rachel Kenyon, FBA & Cheryl Young, Cypress<br />

• Website upgrade (www.corrugated.org) -- New website in production includes<br />

new look/design and simpler structure. Updates will be completed over the<br />

summer.<br />

• Trade shows – Rachel reviewed the trade shows that CPA has audited and<br />

participated in so far this year and last. Based on those observations and<br />

experiences, we will not participate with PIRA in future events. Greener<br />

Package is new, and we will continue to watch (not much participation on<br />

expo side, good conference; if it grows we may become exhibitors). FMI/GMA<br />

sustainability summit (September 12-14, Phoenix, AZ) – we have attended<br />

several years in a row; we will attend again in Sept. Also on schedule is<br />

<strong>Packaging</strong> Strategies/SPC – September 20-22, Dallas, TX.<br />

• <strong>Corrugated</strong> Sustainability Fact Sheets – several are in progress for release<br />

through 2011. Committee discussed possible topics to add to the list including<br />

compostability when study is done, and ICPF work for social sustainability leg.<br />

Dwight indicated the process will include committee review with 2 weeks to<br />

comment.<br />

12. UPDATES – Dwight Schmidt<br />

• 2010 Wax Alternative Study request is out, aiming for publication by August<br />

• CORR Global Green – they have reduced their efforts to designate recovered<br />

food service containers as “OCC equivalent” but are now chasing after<br />

eliminating waxed corrugated.<br />

• Global <strong>Packaging</strong> Project – revised report to be released June/July 2011.<br />

UPDATES – Brian O’Banion<br />

• Wal-Mart<br />

o WMT announced the release of their Global Responsibility Report in mid-<br />

April, which shows the broadening of their sustainability messaging.<br />

o Their next goal is a 20 million metric ton reduction in GHG emissions from<br />

their supply chain by 2015. At this point, it is unclear how this is to be<br />

measured.<br />

o <strong>Packaging</strong> Scorecard – the 5% reduction in packaging by 2013 is still a<br />

focus, with the additional goal of becoming “packaging neutral” by 2025 (a<br />

definition of “packaging neutral is not currently available). WMT will evaluate<br />

the scorecard metrics upon the release of the Global <strong>Packaging</strong> Project


(GPP) metrics this summer.<br />

• Compostability testing – Brian said samples are coming in and will go to<br />

screening tests in June to tell us what we can target for final testing.<br />

13. COLLECT ACTION ITEMS<br />

• Revise <strong>Corrugated</strong> EPR Position Statement in concert with AF&PA and AICC<br />

for circulation by 7/1/11<br />

• Recommend to AF&PA Containerboard and Kraft Sector to conduct new<br />

industry average LCA through NCASI using 2010 industry collected inputs<br />

and outputs<br />

• Move ahead with recommended CPA Produce Action Team<br />

recommendations to do Full Disclosure work on prime commodities,<br />

comparative LCA<br />

• Revise budget upward by $125,000 to do Full Disclosure work ($25,000),<br />

Comparative LCA ($50,000) and increase FBA reimbursement limit ($50,000)<br />

• Distribute SWOT analysis research study when finalized<br />

• Recommend to the AF&PA Containerboard and Kraft Sector to proceed with<br />

the 2010 LCA in sufficient detail to allow for ability to provide findings by<br />

recycled percentage if the committee decides to release it<br />

14. NEXT MEETING<br />

The next CPA meeting will be September 21, 2011 at AF&PA Headquarters in<br />

Washington, DC with a group dinner the evening before. Committee members<br />

are urged to reserve rooms now because hotels are expected to be fully booked<br />

at that time due to other events in town.


APPENDIX A<br />

<strong>Corrugated</strong> <strong>Packaging</strong> Alliance Meeting<br />

September 28, 2010<br />

AF&PA Offices<br />

Washington, DC<br />

8 a.m. – 12:00 p.m.<br />

<strong>Minutes</strong><br />

Attendees:<br />

Jim Porter, Acting Chair<br />

Brandon Bennett<br />

Alan Clark<br />

Tom Herlihy<br />

George D’Urso<br />

Adam Fugate<br />

James Southwell<br />

Guests/Counsel/Staff:<br />

Cathy Foley<br />

Nicholas Dottino<br />

Rachel Kenyon<br />

John Mullinder<br />

Caroline Nealon<br />

Cathy Norris<br />

Brian O’Banion<br />

Jan Poling<br />

Dwight Schmidt<br />

Cheryl Young<br />

Steve Young<br />

RockTenn Company<br />

Georgia-Pacific Corporation<br />

International Paper<br />

Green Bay <strong>Packaging</strong><br />

Smurfit-Stone Container Corporation<br />

Temple-Inland<br />

<strong>Packaging</strong> Corporation of America<br />

American Forest & Paper Association<br />

RockTenn Company<br />

Fibre Box Association<br />

Paper <strong>Packaging</strong> Canada<br />

American Forest & Paper Association<br />

American Forest & Paper Association<br />

Fibre Box Association<br />

American Forest & Paper Association<br />

Fibre Box Association<br />

Cypress Communications<br />

AICC<br />

1. WELCOME AND INTRODUCTIONS<br />

Jim Porter, Acting Chair, welcomed all members and guests to the meeting.<br />

2. ANTITRUST REMINDER<br />

David Simon, CPA Counsel, gave the anti-trust reminder and also monitored the<br />

entire meeting.<br />

3. MINUTES OF THE MARCH 3, 2010 MEETING (Appendix A)<br />

The minutes of the March 3, 2010 meeting were reviewed and approved.<br />

4. REVIEW OF ACTION ITEMS FROM MARCH 3, 2010 CPA and FEBRUARY 10,<br />

2010 CPAAT MEETINGS – Dwight Schmidt<br />

A. Determine the best way to communicate access to the On-Line Carbon<br />

Calculator by members. Access has been granted through each sponsoring


APPENDIX A<br />

association’s members-only website areas and will be communicated by AF&PA,<br />

AICC and FBA to their respective members.<br />

B. Finalize method for members to access LCA information to enable their own<br />

studies. Full LCA report has been mailed to all members and is available online.<br />

For member companies to gain further access to modeling information and<br />

conduct their own studies, they may contact NCASI directly.<br />

C. Compile and vet responses to issues called out by the LCA’s Critical Review<br />

Panel before posting the full study on the website. Responses were developed,<br />

approved and included alongside CRP comments in the full report and on the<br />

website.<br />

D. Request approval from the AF&PA Containerboard and Kraft Sector to release<br />

the NCASI-generated graph displaying the lack of mathematical correlation at the<br />

industry level of GHG emissions to the recycled content of containerboard. They<br />

approved and it was released for use with Wal-Mart, GreenBlue and EPA.<br />

E. Obtain the 2008 EH&S Report and update our mill graphs once the report is<br />

issued in June. The Sector requested that release of this graph be withheld until<br />

after Sustainability Goals are announced. Cathy Foley indicated that CPA and<br />

the Containerboard and Kraft Sector need to work together on the synchronizing<br />

and compatibility of this information with the Goals.<br />

F. Request that NCASI identify the significant inputs that need to be collected for<br />

the 2010 study and then request that the AF&PA Sector determine how it can be<br />

accomplished. On today’s agenda.<br />

G. Make the revisions to the Wax Alternative protocol approved by the Committee.<br />

The revisions were completed and posted online at www.corrugated.org.<br />

H. A reminder needs to be drafted and sent to converters regarding the requirement<br />

to register commercial products you are applying against their registration.<br />

Ongoing.<br />

I. Move ahead with the CPA Action Team recommendations for combating RPCs in<br />

produce as long as it can be completed within the budget. On today’s agenda.<br />

J. Allow the 2010 budget to overspend by $50,000 to support the ISO work and<br />

initial Compostability study. Items added to the budget.<br />

5. Financials – Dwight Schmidt<br />

2010 Account Monitoring – Current accounts show that $458,428 of our $590,000<br />

approved budget has been expended or committed to date (Appendix B).<br />

6. UPDATE ON COMMODITY CHECK-OFF PROGRAM – Cathy Foley<br />

Cathy Foley briefed the attendees regarding on-going progress with the proposed<br />

Commodity Check-Off Program. An industry panel has been established and is<br />

currently working on identifying program objectives (e.g., to increase sales or slow<br />

their decline for printing & writing papers, kraft, containerboard and paperboard);<br />

setting assessment levels; determining cutoff size for smaller companies; and<br />

determining how to handle imports. Four committees have been assembled that<br />

report to the one panel: these will address programs, governance, assessment and<br />

communications. Focus groups and surveys are being conducted now to find<br />

overarching message points and determine whether one overarching program can<br />

be used to benefit all grades or if it needs to be split into two for maximum


APPENDIX A<br />

effectiveness. Objectives are expected to be finalized by December 2010, for<br />

industry referendum in September 2011. CPA has sent a letter (Appendix C)<br />

requesting clarification of the funding at the product level. The answer received was<br />

that CPA and other product level programs would not be funded by the Check-Off<br />

Program initially as its focus will be in higher-level messages (not specific to<br />

corrugated). Funding is anticipated in the $20-40 million range annually for a<br />

minimum of five years.<br />

7. EXTENDED PRODUCER RESPONSIBILITY – Dwight Schmidt & Cathy Foley<br />

Ameripen formation – Dwight explained creation of Ameripen was in response<br />

to SPC’s lack of interest and ability to address the EPR issue as the CPGs would<br />

like. CPGs will likely bear the brunt of costs. Ameripen will lobby and will be<br />

material-neutral. ISTA is presently secretariat; a charter and bylaws have been<br />

developed. Members include suppliers (packaging manufacturers), specifiers<br />

(CPGs) and users (retailers). Associations will be included on an advisory<br />

council. The Ameripen group will become active beginning in March 2011<br />

(Appendix D).<br />

EPA Study – The EPA is developing guidance for EPR for states and has<br />

engaged a number of stakeholders (CPGs, NGOs, etc.) to draft<br />

recommendations for legislation.<br />

SPC/ GreenBlue work – The SPC is working on a labeling project (Appendix E)<br />

that would communicate the recyclability of each component of a package<br />

system.<br />

Development of an Industry Position – The committee agreed an industry<br />

position paper on EPR will be drafted by Cathy Foley, Steve Young and Dwight<br />

Schmidt for committee review. Paul Poe, AF&PA, reported on increasing statelevel<br />

EPR activity and interest in Maine, Vermont, and other states. AF&PA has<br />

already been working on a “more nuanced” position than it had previously taken<br />

on EPR that Cathy will share with the task group.<br />

8. RESPONSIBLE PACKAGE – Cathy Norris<br />

Cathy Norris provided an update on The Responsible Package Campaign promoting<br />

paper-based packaging (corrugated, paperboard, and paper bags). Progress made<br />

in 2010 was reviewed as well as results of message testing among “engaged<br />

consumers” and a plan for 2011 (Appendix F). The 2011 CPA budget has $100,000<br />

earmarked in support of this campaign. We are also cooperating in a Responsible<br />

Package booth at PackExpo in Chicago October 31 – November 3.<br />

9. LCA UPDATE – Reid Miner, Jay Unwin, NCASI<br />

Reid Miner provided an update by phone on the corrugated LCA completed in 2010<br />

and refining data collection for the 2012 study that will be based on 2010 data.<br />

2006 LCA input to USLCI Database, GreenBlue, etc.<br />

Providing two recycled content data points – Stakeholder issues have continued<br />

to be discussed surrounding the lack of reporting on various recycled-content


APPENDIX A<br />

product impacts. The committee agreed that we will develop 3 data points which<br />

Cathy Foley will then bring to the Containerboard and Kraft Sector to determine if<br />

we can report something beyond industry average (e.g., 20% recycledcontent/virgin<br />

or 100% recycled vs. 43% recycled/industry average). Reid<br />

estimated it would take about 2 months and approx. $45,000 to develop the<br />

comparative data which the committee approved. Brian will communicate to<br />

Wal*Mart that the <strong>Corrugated</strong> <strong>Packaging</strong> Alliance agreed to fund the exploratory<br />

effort to determine if we are able to extract the requested data. At that point, we<br />

should know if we can provide the additional data set to Wal*Mart or not.<br />

Meeting with SPC, EPA will be scheduled in the near future to get input to assure<br />

our next LCA (2010 data, 2012 release).<br />

Sustainability goal-setting was discussed and deferred until after President’s<br />

Forum to see the timeline and aggressiveness of the mill objectives.<br />

Transfer to and member use of the LCA Model – The model is available to<br />

members who want to get comparative numbers for each of their mills through<br />

NCASI.<br />

Carbon Calculator usage and access – The carbon calculator is available<br />

through the members-only portals on AICC, AF&PA and FBA websites.<br />

NCASI 2008 mill data update for charting purposes has been submitted and is<br />

under review for inclusion in the industry Sustainability Report.<br />

2010 LCA Data Collection – Work will begin in late 2011 analyzing 2010 data. Inputs<br />

will be tweaked to get results that are being requested from the 2006 data.<br />

Committee agreed to recommend to the Containerboard and Kraft Sector that we<br />

move ahead with data collection to populate the LCA for 2010.<br />

10. COMPETING MATERIALS – Dwight Schmidt<br />

Safeway Visit – Dwight reviewed contacts made with Safeway. He concluded<br />

that although Safeway is doing limited trials with RPCs, they are not a significant<br />

threat.<br />

Produce Business Insert – The September “Green” issue of Produce Business<br />

magazine includes a 12-page insert on corrugated packaging. Copies were<br />

distributed. The magazine receives additional distribution at the Produce<br />

Marketing Association (PMA) trade show in October.<br />

Comparative RPC Study Preliminary Study – NCASI presented its findings<br />

regarding the potential for this study. Among them: the actual number of RPC<br />

turns that can be expected, and should be scoped for the study, is critical to<br />

results. The same is true of the actual weight of the corrugated container. The<br />

committee agreed that NCASI should recalculate the results with different values<br />

for number of turns and CC weight before any decisions regarding a full study<br />

are made.<br />

IFCO activity/ web site – Dwight informed the committee about recent<br />

inaccuracies found in statements on IFCO’s web site. Dwight will address these<br />

in person at PMA.


APPENDIX A<br />

11. COMMUNICATIONS – Rachel Kenyon, FBA & Cheryl Young, Cypress<br />

LCA Webinar – The March 17 th event was held for members, introducing the<br />

LCA. The report and additional collateral materials were posted on the web<br />

(www.corrugated.org) shortly after the meeting.<br />

<strong>Corrugated</strong> Sustainability Report – will be developed in late 2010. Rachel and<br />

Cheryl will work closely with Cathy Foley on content and timing to accommodate<br />

any potential conflicts with sustainability goal-setting.<br />

Our Planet – Television broadcast and video will be developed in late 2010.<br />

Trade Shows<br />

<strong>Packaging</strong> Strategies Sustainable <strong>Packaging</strong> Forum – September 14-16,<br />

Phoenix AZ was a success with numerous inquiries.<br />

PackExpo – October 31 – November 3, Chicago, IL. This exhibit will<br />

highlight The Responsible Package Campaign.<br />

FMI Sustainability Summit – December 6-9, Washington, DC. Our LCA<br />

and wax reports will be the focus of our conversations.<br />

12. UPDATES – Dwight Schmidt<br />

2009 Wax Alternatives Study Results – recent study information was shared<br />

(Appendix G) and a summary fact sheet will be distributed for PMA, FMI and<br />

CORR meeting as well as use by our members.<br />

CORR Global Green – their efforts to designate recovered food service<br />

containers as “OCC Equivalent” was discussed as a continuing problem. While<br />

the committee agrees a response is necessary, discussion was tabled in order to<br />

defer to AF&PA to determine an appropriate response as this is now a mill issue.<br />

Global <strong>Packaging</strong> Project – Dwight gave a progress report on pilot studies that<br />

have been conducted against the 52 metrics by CPGs and retailers. The group<br />

meets in Paris in October to determine the next steps. FBA was asked by a CPG<br />

to provide input, which we did.<br />

13. UPDATES – Brian O’Banion<br />

Wal*Mart Scorecard is essentially on-hold awaiting the outcome of the Global<br />

<strong>Packaging</strong> Project.<br />

Compostability Testing – a test plan has been developed for the preliminary 4 th<br />

quarter study to determine the final sample set that will undergo testing next<br />

year.<br />

ISO Sustainable <strong>Packaging</strong> work is progressing with a meeting in Tokyo in<br />

October.<br />

14. 2011 Budget – Dwight Schmidt<br />

The budget (Appendix H) of $600,000 was presented and approved.


APPENDIX A<br />

15. ACTION ITEMS<br />

Cathy Foley, Steve Young and Dwight Schmidt will draft an industry position<br />

paper on EPR for committee review.<br />

NCASI will develop LCA results for 3 recycled-content data points, which Cathy<br />

Foley will then bring to the Containerboard and Kraft Sector to determine if we<br />

can report something beyond industry average.<br />

AF&PA to look into the possible categorization as “post industrial” of wood chips<br />

from sawmills used to manufacture containerboard.<br />

Brian will communicate to Wal*Mart that the <strong>Corrugated</strong> <strong>Packaging</strong> Alliance<br />

agreed to fund the exploratory effort to determine if we are able to extract the<br />

requested additional data points beyond industry average.<br />

Recommend to the Containerboard and Kraft Sector that 2010 data collection be<br />

authorized so the LCA can be updated by NCASI.<br />

Source proper weight and usage data for NCASI comparative study of RPCs.<br />

Form a subcommittee to work with NCASI on exploring the possibility of<br />

recalculating Comparative RPC Study Preliminary Study with different values for<br />

number of turns and CC weight.<br />

Dwight will address IFCO web site statements in person at PMA.<br />

<strong>Corrugated</strong> Sustainability Report will be developed in late 2010.<br />

Our Planet television broadcast and video will be developed in late 2010.<br />

The issue of “OCC Equivalent” by CORR was referred to AF&PA to determine<br />

the appropriate response.<br />

16. NEXT MEETING<br />

The next CPA meeting will be May 24, 2011 from 12:00 – 2:30 pm in Montreal held<br />

in conjunction with the FBA Annual Meeting.<br />

Respectfully submitted,<br />

Dwight C. Schmidt<br />

Executive Director<br />

These minutes have been reviewed and approved by the CPA Acting Chairman and<br />

FBA Legal Counsel.


APPENDIX B<br />

American Forest & Paper Association<br />

Statement of Revenue and Expense<br />

964 - SA, CRATE<br />

Period Ended April 30, 2011<br />

DRAFT<br />

964 - SA, CRATE<br />

000000<br />

Current Month YTD YTD YTD Original Year-End Annual<br />

Actual Actual Budget Difference Budget Projection Difference<br />

Revenue<br />

40010 MEMBER DUES 337,501 412,846 - 412,846 - - -<br />

Total Revenue $ 337,501 $ 412,846 $ - $ 412,846 $ - $ - $<br />

-<br />

Payroll Expense<br />

50010 SALARIES - 516 740 224 2,225 - 2,225<br />

50500 BENEFITS ALLOCATION - 132 188 56 568 - 568<br />

Total Payroll Expense $ - $ 648 $ 928 $ 280 $ 2,793 $ - $ 2,793<br />

Direct Expense<br />

51000 MEETINGS 500 817 2,168 1,351 6,500 - 6,500<br />

51060 TRAVEL - - 5,832 5,832 17,500 - 17,500<br />

51150 DUES & SUBSCRIPTIONS - - 1,168 1,168 3,500 - 3,500<br />

51350 DELIVERY - 59 - (59) - - -<br />

51855 RESEARCH - - 5,000 5,000 15,000 - 15,000<br />

51865 OUTSOURCED WORK 531 102,747 74,168 (28,579) 222,500 - 222,500<br />

51890 COMMUNICATIONS DEVELOP - - 11,668 11,668 35,000 - 35,000<br />

Total Direct Expense $ 1,031 $ 103,623 $ 100,004 $ (3,619) $ 300,000 $ - $ 300,000<br />

Total Expense $ 1,031 $ 104,271 $ 100,932 $ (3,339) $ 302,793 $ - $ 302,793<br />

Change in Net Assets $ 336,470 $ 308,575 $ (100,932) $ 409,507 $ (302,793) $ - $ 302,793<br />

$ 433,642 Carryover Fund Balance<br />

$ 742,216 Current Fund Balance<br />

FALSE Control Total 337,501 412,846 - - -<br />

Control Total 1,031 104,271 100,932 302,793 -<br />

(0) Check (0) - - - -<br />

964.xls, 1. Issue 1 of 1


APPENDIX C<br />

5/11/2011<br />

U.S. <strong>Corrugated</strong> Industry Position on Extended Producer<br />

Responsibility (EPR)<br />

Background on EPR:<br />

Extended Producer Responsibility (EPR) is the extension of the responsibility of producers for<br />

the environmental impacts of their products and packaging to the entire life cycle – and<br />

especially for their take-back, recycling, and disposal.<br />

There are several EPR programs in use in Europe and heightened awareness of environmental<br />

issues has led to EPR initiatives in North America with some Canadian provinces leading the<br />

way.<br />

In the U.S., the corrugated industry has historically supported the recovery of its products for<br />

use in our mill system and has encouraged efforts to establish a strong infrastructure for the<br />

recovery and re-use of our products.<br />

Our Position:<br />

Given the paper industry’s demonstrated commitment to support and build recovery initiatives<br />

for our products, paper-based packaging in general and corrugated products specifically,<br />

should not be asked to subsidize the collection and establishment of markets for other<br />

packaging materials. They have been categorized as widely recycled due to their<br />

infrastructure and financial incentives having been in place for many years. The burden<br />

and cost of collection systems should be placed on packaging materials that have been<br />

identified as having limited recycling or those that are not yet recycled.<br />

<strong>Packaging</strong><br />

Category<br />

Recovery Rates<br />

2009<br />

Percent change in<br />

discarded tonnage 1990-<br />

2009<br />

<strong>Corrugated</strong> 81.3% -59%<br />

Paper-Based <strong>Packaging</strong> 71.8% -52%<br />

Aluminum 50.7% +29%<br />

Glass 39.0% -28%<br />

Plastics 13.7% +62%<br />

Source: EPA 2009 Municipal Solid Waste Characterization Study<br />

• We believe that corrugated packaging and products should be exempt from Extended<br />

Producer Responsibility (EPR) legislation.<br />

• <strong>Corrugated</strong> recovery is an environmental success story.<br />

• We believe that corrugated fits The Federal Trade Commission’s Guides for the Use of<br />

Environmental Marketing Claims.<br />

• Most OCC is used to make new paper products.<br />

• Demand for OCC has expanded globally ensuring a viable market for U.S. recovered<br />

fiber.


APPENDIX C<br />

Support for our Position:<br />

We believe that corrugated packaging and products should be exempt from Extended<br />

Producer Responsibility (EPR) legislation. An effective recovery infrastructure already exists<br />

for the recovery of corrugated packaging.<br />

<strong>Corrugated</strong> recovery is an environmental success story. In 1993, the recovery rate of Old<br />

<strong>Corrugated</strong> Containers (OCC), the ratio of total OCC recovered to containerboard supply, was<br />

54 percent largely due to collection at grocery and department stores. In 2009, over 80 percent<br />

of OCC was recovered for recycling. This did not happen without a prolonged and focused<br />

effort.<br />

The corrugated industry introduced the “<strong>Corrugated</strong> Recycles” symbol in 1994. In 1997, the<br />

symbol was adopted internationally through the International <strong>Corrugated</strong> Case Association<br />

(ICCA). Today, that symbol is present on a significant majority of all corrugated packaging<br />

produced.<br />

We worked to develop a series of recycling case studies on non-traditional residential and<br />

commercial sources such as shopping malls, industrial cooperatives, schools and convention<br />

centers. The aim of these studies was to present a broad range of data to stimulate additional<br />

recovery programs throughout the United States. Today, the vast majority of large retail and<br />

industrial generators have contractual recovery arrangements in place.<br />

We also partnered with Keep America Beautiful and their affiliates to create community-based<br />

recovery programs through a holiday program called Boxing Days. The program provided<br />

community education and established curbside and drop-off programs that were extended and<br />

became permanent in communities where the events were held. Today, approximately 84<br />

percent (268 million) of Americans have access to curbside or drop-off recycling programs for<br />

corrugated packaging according to a 2010 American Forest & Paper Association community<br />

survey. Our industry continues to provide education on where and how to recycle our products.<br />

We believe that corrugated fits The Federal Trade Commission’s Guides for the Use of<br />

Environmental Marketing Claims. The “Green Guides” established definition of “recyclable”<br />

for a packaging material as “it can be collected, separated or otherwise recovered from the solid<br />

waste stream for reuse, or in the manufacture or assembly of another package or product,<br />

through an established recycling program.” In addition, our products meet the Guides<br />

“substantial majority threshold” of at least 60 percent of Americans having access to community<br />

recycling programs.<br />

Most OCC is used to make new paper products. Of the over 80 percent of corrugated that<br />

was recovered in 2009, 56 percent was used to make new containerboard. An additional 13<br />

percent was used to make recycled paperboard and 28 percent was exported. Other uses<br />

include tissue, newsprint and other paper products. The average corrugated product consists of<br />

46 percent recycled content.


APPENDIX C<br />

Demand for OCC has expanded globally ensuring a viable market for U.S. recovered<br />

fiber. Demand for U.S. generated OCC has grown steadily in the last decade. OCC exports,<br />

as tracked by the U.S. Census Bureau, have grown from a monthly average of 225 thousand<br />

tons in 2001 to an average of 575 thousand tons in 2009. In the first 10 months of 2010, exports<br />

averaged 643 thousand tons.<br />

Given our industry’s demonstrated commitment to support and build recovery initiatives for our<br />

products, we should not be asked to subsidize the collection and establishment of<br />

markets for other packaging materials. The burden and cost of collection systems<br />

should be placed on packaging materials that have been identified as having limited<br />

recycling or those that are not yet recycled.


APPENDIX D<br />

CPA Action Team Meeting<br />

January 12-13, 2011<br />

Washington , DC<br />

ACTION ITEMS<br />

1. Brian will review draft submission of 2006 LCA data to U.S. LCI database and<br />

will report on progress at next meeting. On CPA 5-24-11 agenda<br />

2. Brian will work with NCASI on preparing 2006 LCA data to parse out two data<br />

points, continuing to analyze the feasibility and credibility of results, and will<br />

discuss with stakeholders to clarify expectations, so that he and NCASI can<br />

report back to CPA with a recommendation. Work is complete. Met with EPA<br />

and SPC and agreed to use EcoInvent data already in Compass until we<br />

complete the 2010 study in late 2012 that will include (pending CPA approval)<br />

two market-based data points (100% recycled and industry average)<br />

3. NCASI will work with CPA to notify box plants of data needs for the 2010 LCA<br />

study ASAP. The forms have been finalized and will be officially distributed in<br />

June as soon as other FBA routine data requests have been received.<br />

4. CPA will remain engaged with Global Green/CORR through members to<br />

monitor their direction. Their next meeting is March 23&24 and I plan on<br />

attending as they are putting Reusable’s on the agenda.<br />

5. Dwight will continue monitoring the Global <strong>Packaging</strong> Project and will report<br />

to the CPA and this committee when its report is issued in May. Still no word<br />

on final publication date.<br />

6. Brian will monitor Wal-Mart scorecard and sustainability index developments<br />

and report any changes to this committee. On-going but no change<br />

7. Brian will work with members to compile and submit comments on ISO<br />

standards development. Compiled and submitted at recent meeting<br />

8. Brian will work with members to collect samples for Compostability screening<br />

test, and will report to this committee when full testing proposals for<br />

methodology and sample definitions are received. In process<br />

9. AF&PA will continue monitoring and address EPR initiatives on a state-bystate<br />

basis through its lobbying and legislative experts. On-going<br />

10. Dwight and Cathy will work on industry positions for issuance with regard to<br />

EPR. Has been revised for May adoption.<br />

11. Dwight will organize an action team to develop a plan for addressing the<br />

produce realities discussed, bringing member area experts together to<br />

formulate a recommendation for CPA. Meeting held 5-4-11.<br />

12. Dwight will head up an effort to resume retailer outreach efforts to counteract<br />

competing materials progress in produce and case-ready meat. Contact<br />

made with SUPERVALU/Albertsons, HEB, Safeway. Cynthia Forsch’ work<br />

on retailer background has been received as well as new estimates of<br />

potential losses.<br />

13. Dwight will send Full Disclosure updates: default data, sensitivity analysis and<br />

data check sheet, to committee members for review. He also will provide


APPENDIX D<br />

information about registered users of the software model in each member’s<br />

company. Done<br />

14. Dwight will send the committee Harry Turvey’s analysis of IFCO model. Done<br />

15. Dwight and Brian will work with NCASI to scope comparative LCA.: discuss<br />

assumptions on loading of produce trucks for the commodity chosen; weights<br />

of boxes used for the “worst” commodity and identify the comparative RPC.<br />

Project on hold due to NCASI limitations and ability to source data for<br />

washing and RPC sizes.<br />

16. NCASI will identify the next commodity to study in comparison against RPC<br />

impacts. NCASI is unable to proceed so an RFP has been prepared and<br />

sent to other potential firms.<br />

17. The CPAAT will review the NCASI comparative LCA report and provide<br />

feedback or questions. On hold per #16 above.<br />

18. Case-ready meat issues will be addressed in retailer meetings. On-going<br />

19. CPA will continue annual wax replacement survey. Will be conducted in June<br />

and reported out in August.<br />

20. The carbon calculator will remain situated on the members-only side of<br />

corrugated.org, with a “teaser” placed on the public side of the site. Cheryl<br />

has added this teaser to the Responsible Package website<br />

at http://corrugated.theresponsiblepackage.org/Sustainable.aspx.<br />

21. Rachel and Cheryl will update the CPA website with new design. In progress.<br />

22. CPA will exhibit at or audit appropriately identified trade shows related to<br />

sustainability and possibly to competing materials. Audited Greener Package<br />

and Pira seminars and exhibited at Wal-Mart and ISTA meetings. Have plans<br />

for FMI/GMA and SPC/<strong>Packaging</strong> Strategies sustainability meetings in<br />

September.<br />

23. Rachel will continue representing the corrugated industry in The Responsible<br />

Package campaign advisory group. Ongoing…next meeting scheduled for<br />

late June 20 th in DC..<br />

24. Rachel and Cheryl will develop a series of Sustainability Fact Sheets<br />

according to the calendar presented and will publicize each topic in the trade<br />

press. In progress, on CPA agenda<br />

25. Rachel and Cheryl will produce the Our Planet cable TV/video documentary<br />

in 2011. Continued non-response from Our Planet personnel has resulted in<br />

potential legal action<br />

26. Cathy will report to CPA on the Check-Off program in May. On agenda.<br />

27. Rachel to send out meeting slide deck to all participants. Done.


APPENDIX E<br />

CPA Produce Action Team<br />

New Orleans, LA<br />

May 4, 2011<br />

Meeting Notes<br />

Retailer Drivers<br />

1. Food Safety (access pts. washing)<br />

2. Economics<br />

• Shrink<br />

• Handling & Logistics<br />

• OCC income<br />

3. Sell Quality<br />

4. Branding (Local)<br />

5. Environmental<br />

*Retail-Ready (Retailer specific)<br />

Grower Drivers<br />

1. Economics<br />

• Operational Efficiency<br />

• Handling & Logistics (space)<br />

2. Branding<br />

3. Supply Access / Choice<br />

4. Food Safety<br />

5. Environmental<br />

*Organics different?<br />

Retailer Approach<br />

• Include supply-chain folks<br />

• Focus on Supervalu, Safeway, Publix<br />

• Build story commodity by commodity (top Categories)<br />

• Keep points short and sweet but do have documentation back-up available<br />

• Keep visibility at Wal-mart, Kroger.<br />

• Look into Meijer, Harris-Teeter (format leaders)<br />

Building the Story<br />

• Run retailer as well as grower-shipper focused new FD studies on commodity list<br />

• <strong>Corrugated</strong> offers quick changes of format<br />

• Build environmental story - LCA comparative w/RPCS<br />

• Preference survey of Growers / Retailers<br />

• Talking points “Too much taking corrugated for granted”<br />

• Ask for CCF, wax alternatives<br />

Delivering the Story<br />

• Kiss: Through Members to Growers<br />

• Kiss: Through Dwight + Team to Retailers<br />

• Develop Sell Sheet talking points w/back-up<br />

• Make everything available in electronic format as well<br />

• Complete for PMA through members (lit. rack)<br />

• Compile synopsis sheet of older still relevant studies

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