Minutes - Corrugated Packaging Council
Minutes - Corrugated Packaging Council
Minutes - Corrugated Packaging Council
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<strong>Corrugated</strong> <strong>Packaging</strong> Alliance Meeting<br />
May 24, 2011<br />
Fairmont Queen Elizabeth<br />
Montreal, Canada<br />
11:30a.m. - 1:30 p.m.<br />
<strong>Minutes</strong><br />
Attendees:<br />
CPA Committee:<br />
Glenn Landau, Co-Chair<br />
Ron Zimbelman, Co-Chair<br />
Tom Herlihy<br />
Mark Mathes<br />
Ed Mirynowski<br />
Andrew Pierson<br />
Jim Porter<br />
Tom Walton<br />
Guests/Counsel/Staff:<br />
Tom Cleves<br />
Nicholas Dottino<br />
Cathy Foley<br />
Rachel Kenyon<br />
Tom Kunz<br />
John Mullinder<br />
Brian O’Banion<br />
Heidi Patton<br />
Dwight Schmidt<br />
Gretchen Spear<br />
David Urquhart<br />
Cheryl Young<br />
Steve Young<br />
International Paper<br />
Temple-Inland<br />
Green Bay <strong>Packaging</strong><br />
Vanguard <strong>Packaging</strong><br />
Smurfit-Stone<br />
Mid-Atlantic <strong>Packaging</strong><br />
RockTenn Company<br />
<strong>Packaging</strong> Corporation of America<br />
International Paper<br />
RockTenn Company<br />
American Forest & Paper Association<br />
Fibre Box Association<br />
Boise <strong>Packaging</strong><br />
Paper <strong>Packaging</strong> Canada, PPEC<br />
Fibre Box Association<br />
<strong>Packaging</strong> Corporation of America<br />
Fibre Box Association<br />
American Forest & Paper Association<br />
New England Wooden Ware<br />
Cypress Communications<br />
AICC<br />
1. WELCOME AND INTRODUCTIONS – Glenn Landau, Co-Chair<br />
Welcome remarks were given and Glenn used this time to announce his<br />
position change and introduce his replacement on the CPA, Tom Cleves.<br />
2. ANTITRUST REMINDER – Andrew Topps, AF&PA Counsel<br />
Andrew provided the antitrust reminder and monitored the meeting.
3. MARCH 3, 2010 MEETING MINUTES APPROVAL – Glenn Landau<br />
The committee approved the minutes as written (see Appendix A).<br />
4. REVIEW OF MARCH 3, 2010 ACTION ITEMS – Dwight Schmidt<br />
• Cathy Foley, Steve Young and Dwight Schmidt will draft an industry<br />
position paper on EPR for committee review. On Agenda<br />
• Send Cathy’s Check-Off presentation to the committee. Distributed<br />
• NCASI will develop LCA results for 3 recycled-content data points, which<br />
Cathy Foley will then bring to the Containerboard/Kraft Sector to<br />
determine if we can report something beyond industry average. On<br />
Agenda<br />
• AF&PA to look into the possibility of categorizing wood chips from sawmills<br />
used to manufacture containerboard as “post-industrial”. Ongoing<br />
• Brian will communicate to Wal-Mart that the CPA has approved funding<br />
to investigate the development of another data point in addition to the<br />
industry average. Completed<br />
• Recommend to Containerboard and Kraft Sector that 2010 data collection<br />
be authorized so the LCA can be updated by NCASI. Completed and<br />
adopted<br />
• Source proper weight and usage data for NCASI comparative study of<br />
RPCs. Completed<br />
• Form a subcommittee to work with NCASI on exploring possibility of<br />
recalculating comparative RPC preliminary study with different values<br />
for number of turns and CC weight. Completed<br />
• Dwight will address IFCO website statements in person at PMA.<br />
Completed<br />
• The issue of “OCC Equivalent” by CORR was referred to AF&PA to<br />
determine the appropriate response. Completed<br />
5. FINANCIALS – Dwight Schmidt<br />
2010 Final and 2011 through April statements were reviewed (see Appendix B).<br />
Projected 2011 Funds Available:<br />
Current April Statement $742,216<br />
2011 Dues to be collected 154,154<br />
YTD expenses 272,713<br />
Budget remainder 327,287<br />
Projected carryover 296,300
The 2010 budget update includes two deviations (1) $71,000 overage in FBA<br />
staff time expended on CPA work and (2) $29,000 expense for Our Planet<br />
project is under legal review since the project has not been completed and<br />
producers are not returning calls.<br />
The committee returned to the budget discussion following their review of the<br />
requests from the CPA Produce Action Team and the FBA. The committee<br />
approved $125,000 in additional funds to come out of budget surplus.<br />
1. allow for commodity by commodity Full Disclosure work = + $25,000 new<br />
2. have sufficient funds for comparative LCA = +$50,000<br />
3. to adjust FBA reimbursement for time spent = +$50,000<br />
6. EXTENDED PRODUCER RESPONSIBILTY – Dwight Schmidt & Cathy<br />
Foley<br />
A proposal for adoption of an industry position statement was advanced (see<br />
Appendix C). After discussion, it was determined that it should be rewritten to<br />
not conflict with the umbrella position being advocated by AF&PA. Dwight will<br />
work with Cathy to revise wording of draft position statement. A new draft will be<br />
distributed to the committee by July 1 for review.<br />
7. REVIEW OF 1-12-11 CPA ACTION TEAM MEETING OUTCOMES<br />
The CPA Action Team had recommended holding a specialized Produce<br />
meeting which took place May 4 in New Orleans. This was based in part on<br />
Cynthia Forsch’s top 10 produce retailers’ summary (see Appendix D). The<br />
committee saw that the RPC threat is active, especially with four of the top 10<br />
retailers: Supervalu, Safeway, Loblaw and Publix and asked that the CPA focus<br />
their energy on these retailers.<br />
8. REVIEW OF 5-4-11 CPA PRODUCE ACTION TEAM<br />
RECOMMENDATIONS<br />
A summary of the Produce Meeting was provided. Conclusions: Our story is old<br />
and needs to be refreshed. It was recommended that we prioritize retailers and<br />
build a new story: (a) economics by commodity. (b) environmental story through<br />
comparative LCA (c) social by conducting preference study (see Appendix E).<br />
The Committee agreed we need to develop specialized stories for growers and<br />
for retailers – because of their different priorities. The Growers’ story will be<br />
delivered by members while the retailers will be contacted by CPA.<br />
Retailer Approach:<br />
• Focus on Supervalu, Safeway, Loblaw, Publix<br />
• Keep visibility at Wal-Mart, Kroger<br />
• Look into Meijer, Harris-Teeter
• Build story commodity by commodity, using top volume categories as<br />
models<br />
• Keep points short and sweet, but do have documentation backup<br />
available (“like IFCO brochure”)<br />
Building story:<br />
• Need up-to-date documentation<br />
• Run retailer as well as grower/shipper-focused, new Full Disclosure<br />
studies on commodity list with allocation of costs.<br />
• Build environmental story – LCA comparative with RPCs – RFP has<br />
gone out, Dwight has received 6 responses, 3 promising prospects.<br />
• Preference survey of growers and retailers<br />
The committee agreed with the recommended approach and approved an<br />
additional $75,000 in funding to come out of reserves, if necessary.<br />
9. SWOT ANALYSIS RESEARCH VERIFICATION STUDY – Dwight<br />
Schmidt<br />
The recently completed PTIS study was not reviewed by the Committee due to<br />
time constraints. All participants were able to view the results during the<br />
Wednesday Session III program. The results will be forwarded to the Committee<br />
members when the analysis is complete.<br />
10. LCA UPDATE – Reid Miner, NCASI & Brian O’Banion<br />
One of the initial goals for the 2006 LCA was to submit the LCI data to Wal-Mart,<br />
GreenBlue and the EPA for use in their models. They would like data points for<br />
100% recycled and 100% virgin, but would take any two data points that would<br />
allow them the ability to interpolate or extrapolate impacts based on variable<br />
recycled content. We have repeatedly explained that this linear<br />
interpolation/extrapolation does not mirror the actual impacts, as the raw mill data<br />
we provided them showed no correlation between recycled content and GHG<br />
emissions.<br />
CPA asked NCASI to see if it is possible to extract two data sets from the 2006<br />
study. NCASI concluded it is not possible to responsibly develop two separate<br />
data points given the way our data was constructed. At our January meeting with<br />
EPA and GreenBlue/SPC, we explained this and suggested they use the<br />
COMPASS tool data for the Wal-Mart scorecard. They declined because it is<br />
based on a European data set. COMPASS has a U.S. energy grid overlay which<br />
is a reasonable approximation – more current than what is currently in there for<br />
EPA and for Wal-Mart. We eventually determined that they preferred to have two<br />
data sets reflecting our industry’s products: industry average and 100% recycled.<br />
Given that background, the CPA was asked to make two different decisions: (1)<br />
what level of data do we wish to provide in our next industry LCA study? (2) If our<br />
needs do not coincide with the requests made by stakeholders, how<br />
accommodating do we want to be? They want a 100% recycled data set and an
industry average data set.<br />
After extensive discussion, the CPA agreed to recommend to the sector that we<br />
proceed with the 2010 LCA study, including collecting the mill input and output<br />
data in sufficient detail to allow NCASI to generate the LCI data without using any<br />
Fischer data. Reid assured the CPA that the LCI data could then be used to<br />
generate the industry average data and the 100% recycled data, if desired. The<br />
CPA decided that providing the industry average study would be sufficient at this<br />
time.<br />
11. COMMUNICATIONS – Rachel Kenyon, FBA & Cheryl Young, Cypress<br />
• Website upgrade (www.corrugated.org) -- New website in production includes<br />
new look/design and simpler structure. Updates will be completed over the<br />
summer.<br />
• Trade shows – Rachel reviewed the trade shows that CPA has audited and<br />
participated in so far this year and last. Based on those observations and<br />
experiences, we will not participate with PIRA in future events. Greener<br />
Package is new, and we will continue to watch (not much participation on<br />
expo side, good conference; if it grows we may become exhibitors). FMI/GMA<br />
sustainability summit (September 12-14, Phoenix, AZ) – we have attended<br />
several years in a row; we will attend again in Sept. Also on schedule is<br />
<strong>Packaging</strong> Strategies/SPC – September 20-22, Dallas, TX.<br />
• <strong>Corrugated</strong> Sustainability Fact Sheets – several are in progress for release<br />
through 2011. Committee discussed possible topics to add to the list including<br />
compostability when study is done, and ICPF work for social sustainability leg.<br />
Dwight indicated the process will include committee review with 2 weeks to<br />
comment.<br />
12. UPDATES – Dwight Schmidt<br />
• 2010 Wax Alternative Study request is out, aiming for publication by August<br />
• CORR Global Green – they have reduced their efforts to designate recovered<br />
food service containers as “OCC equivalent” but are now chasing after<br />
eliminating waxed corrugated.<br />
• Global <strong>Packaging</strong> Project – revised report to be released June/July 2011.<br />
UPDATES – Brian O’Banion<br />
• Wal-Mart<br />
o WMT announced the release of their Global Responsibility Report in mid-<br />
April, which shows the broadening of their sustainability messaging.<br />
o Their next goal is a 20 million metric ton reduction in GHG emissions from<br />
their supply chain by 2015. At this point, it is unclear how this is to be<br />
measured.<br />
o <strong>Packaging</strong> Scorecard – the 5% reduction in packaging by 2013 is still a<br />
focus, with the additional goal of becoming “packaging neutral” by 2025 (a<br />
definition of “packaging neutral is not currently available). WMT will evaluate<br />
the scorecard metrics upon the release of the Global <strong>Packaging</strong> Project
(GPP) metrics this summer.<br />
• Compostability testing – Brian said samples are coming in and will go to<br />
screening tests in June to tell us what we can target for final testing.<br />
13. COLLECT ACTION ITEMS<br />
• Revise <strong>Corrugated</strong> EPR Position Statement in concert with AF&PA and AICC<br />
for circulation by 7/1/11<br />
• Recommend to AF&PA Containerboard and Kraft Sector to conduct new<br />
industry average LCA through NCASI using 2010 industry collected inputs<br />
and outputs<br />
• Move ahead with recommended CPA Produce Action Team<br />
recommendations to do Full Disclosure work on prime commodities,<br />
comparative LCA<br />
• Revise budget upward by $125,000 to do Full Disclosure work ($25,000),<br />
Comparative LCA ($50,000) and increase FBA reimbursement limit ($50,000)<br />
• Distribute SWOT analysis research study when finalized<br />
• Recommend to the AF&PA Containerboard and Kraft Sector to proceed with<br />
the 2010 LCA in sufficient detail to allow for ability to provide findings by<br />
recycled percentage if the committee decides to release it<br />
14. NEXT MEETING<br />
The next CPA meeting will be September 21, 2011 at AF&PA Headquarters in<br />
Washington, DC with a group dinner the evening before. Committee members<br />
are urged to reserve rooms now because hotels are expected to be fully booked<br />
at that time due to other events in town.
APPENDIX A<br />
<strong>Corrugated</strong> <strong>Packaging</strong> Alliance Meeting<br />
September 28, 2010<br />
AF&PA Offices<br />
Washington, DC<br />
8 a.m. – 12:00 p.m.<br />
<strong>Minutes</strong><br />
Attendees:<br />
Jim Porter, Acting Chair<br />
Brandon Bennett<br />
Alan Clark<br />
Tom Herlihy<br />
George D’Urso<br />
Adam Fugate<br />
James Southwell<br />
Guests/Counsel/Staff:<br />
Cathy Foley<br />
Nicholas Dottino<br />
Rachel Kenyon<br />
John Mullinder<br />
Caroline Nealon<br />
Cathy Norris<br />
Brian O’Banion<br />
Jan Poling<br />
Dwight Schmidt<br />
Cheryl Young<br />
Steve Young<br />
RockTenn Company<br />
Georgia-Pacific Corporation<br />
International Paper<br />
Green Bay <strong>Packaging</strong><br />
Smurfit-Stone Container Corporation<br />
Temple-Inland<br />
<strong>Packaging</strong> Corporation of America<br />
American Forest & Paper Association<br />
RockTenn Company<br />
Fibre Box Association<br />
Paper <strong>Packaging</strong> Canada<br />
American Forest & Paper Association<br />
American Forest & Paper Association<br />
Fibre Box Association<br />
American Forest & Paper Association<br />
Fibre Box Association<br />
Cypress Communications<br />
AICC<br />
1. WELCOME AND INTRODUCTIONS<br />
Jim Porter, Acting Chair, welcomed all members and guests to the meeting.<br />
2. ANTITRUST REMINDER<br />
David Simon, CPA Counsel, gave the anti-trust reminder and also monitored the<br />
entire meeting.<br />
3. MINUTES OF THE MARCH 3, 2010 MEETING (Appendix A)<br />
The minutes of the March 3, 2010 meeting were reviewed and approved.<br />
4. REVIEW OF ACTION ITEMS FROM MARCH 3, 2010 CPA and FEBRUARY 10,<br />
2010 CPAAT MEETINGS – Dwight Schmidt<br />
A. Determine the best way to communicate access to the On-Line Carbon<br />
Calculator by members. Access has been granted through each sponsoring
APPENDIX A<br />
association’s members-only website areas and will be communicated by AF&PA,<br />
AICC and FBA to their respective members.<br />
B. Finalize method for members to access LCA information to enable their own<br />
studies. Full LCA report has been mailed to all members and is available online.<br />
For member companies to gain further access to modeling information and<br />
conduct their own studies, they may contact NCASI directly.<br />
C. Compile and vet responses to issues called out by the LCA’s Critical Review<br />
Panel before posting the full study on the website. Responses were developed,<br />
approved and included alongside CRP comments in the full report and on the<br />
website.<br />
D. Request approval from the AF&PA Containerboard and Kraft Sector to release<br />
the NCASI-generated graph displaying the lack of mathematical correlation at the<br />
industry level of GHG emissions to the recycled content of containerboard. They<br />
approved and it was released for use with Wal-Mart, GreenBlue and EPA.<br />
E. Obtain the 2008 EH&S Report and update our mill graphs once the report is<br />
issued in June. The Sector requested that release of this graph be withheld until<br />
after Sustainability Goals are announced. Cathy Foley indicated that CPA and<br />
the Containerboard and Kraft Sector need to work together on the synchronizing<br />
and compatibility of this information with the Goals.<br />
F. Request that NCASI identify the significant inputs that need to be collected for<br />
the 2010 study and then request that the AF&PA Sector determine how it can be<br />
accomplished. On today’s agenda.<br />
G. Make the revisions to the Wax Alternative protocol approved by the Committee.<br />
The revisions were completed and posted online at www.corrugated.org.<br />
H. A reminder needs to be drafted and sent to converters regarding the requirement<br />
to register commercial products you are applying against their registration.<br />
Ongoing.<br />
I. Move ahead with the CPA Action Team recommendations for combating RPCs in<br />
produce as long as it can be completed within the budget. On today’s agenda.<br />
J. Allow the 2010 budget to overspend by $50,000 to support the ISO work and<br />
initial Compostability study. Items added to the budget.<br />
5. Financials – Dwight Schmidt<br />
2010 Account Monitoring – Current accounts show that $458,428 of our $590,000<br />
approved budget has been expended or committed to date (Appendix B).<br />
6. UPDATE ON COMMODITY CHECK-OFF PROGRAM – Cathy Foley<br />
Cathy Foley briefed the attendees regarding on-going progress with the proposed<br />
Commodity Check-Off Program. An industry panel has been established and is<br />
currently working on identifying program objectives (e.g., to increase sales or slow<br />
their decline for printing & writing papers, kraft, containerboard and paperboard);<br />
setting assessment levels; determining cutoff size for smaller companies; and<br />
determining how to handle imports. Four committees have been assembled that<br />
report to the one panel: these will address programs, governance, assessment and<br />
communications. Focus groups and surveys are being conducted now to find<br />
overarching message points and determine whether one overarching program can<br />
be used to benefit all grades or if it needs to be split into two for maximum
APPENDIX A<br />
effectiveness. Objectives are expected to be finalized by December 2010, for<br />
industry referendum in September 2011. CPA has sent a letter (Appendix C)<br />
requesting clarification of the funding at the product level. The answer received was<br />
that CPA and other product level programs would not be funded by the Check-Off<br />
Program initially as its focus will be in higher-level messages (not specific to<br />
corrugated). Funding is anticipated in the $20-40 million range annually for a<br />
minimum of five years.<br />
7. EXTENDED PRODUCER RESPONSIBILITY – Dwight Schmidt & Cathy Foley<br />
Ameripen formation – Dwight explained creation of Ameripen was in response<br />
to SPC’s lack of interest and ability to address the EPR issue as the CPGs would<br />
like. CPGs will likely bear the brunt of costs. Ameripen will lobby and will be<br />
material-neutral. ISTA is presently secretariat; a charter and bylaws have been<br />
developed. Members include suppliers (packaging manufacturers), specifiers<br />
(CPGs) and users (retailers). Associations will be included on an advisory<br />
council. The Ameripen group will become active beginning in March 2011<br />
(Appendix D).<br />
EPA Study – The EPA is developing guidance for EPR for states and has<br />
engaged a number of stakeholders (CPGs, NGOs, etc.) to draft<br />
recommendations for legislation.<br />
SPC/ GreenBlue work – The SPC is working on a labeling project (Appendix E)<br />
that would communicate the recyclability of each component of a package<br />
system.<br />
Development of an Industry Position – The committee agreed an industry<br />
position paper on EPR will be drafted by Cathy Foley, Steve Young and Dwight<br />
Schmidt for committee review. Paul Poe, AF&PA, reported on increasing statelevel<br />
EPR activity and interest in Maine, Vermont, and other states. AF&PA has<br />
already been working on a “more nuanced” position than it had previously taken<br />
on EPR that Cathy will share with the task group.<br />
8. RESPONSIBLE PACKAGE – Cathy Norris<br />
Cathy Norris provided an update on The Responsible Package Campaign promoting<br />
paper-based packaging (corrugated, paperboard, and paper bags). Progress made<br />
in 2010 was reviewed as well as results of message testing among “engaged<br />
consumers” and a plan for 2011 (Appendix F). The 2011 CPA budget has $100,000<br />
earmarked in support of this campaign. We are also cooperating in a Responsible<br />
Package booth at PackExpo in Chicago October 31 – November 3.<br />
9. LCA UPDATE – Reid Miner, Jay Unwin, NCASI<br />
Reid Miner provided an update by phone on the corrugated LCA completed in 2010<br />
and refining data collection for the 2012 study that will be based on 2010 data.<br />
2006 LCA input to USLCI Database, GreenBlue, etc.<br />
Providing two recycled content data points – Stakeholder issues have continued<br />
to be discussed surrounding the lack of reporting on various recycled-content
APPENDIX A<br />
product impacts. The committee agreed that we will develop 3 data points which<br />
Cathy Foley will then bring to the Containerboard and Kraft Sector to determine if<br />
we can report something beyond industry average (e.g., 20% recycledcontent/virgin<br />
or 100% recycled vs. 43% recycled/industry average). Reid<br />
estimated it would take about 2 months and approx. $45,000 to develop the<br />
comparative data which the committee approved. Brian will communicate to<br />
Wal*Mart that the <strong>Corrugated</strong> <strong>Packaging</strong> Alliance agreed to fund the exploratory<br />
effort to determine if we are able to extract the requested data. At that point, we<br />
should know if we can provide the additional data set to Wal*Mart or not.<br />
Meeting with SPC, EPA will be scheduled in the near future to get input to assure<br />
our next LCA (2010 data, 2012 release).<br />
Sustainability goal-setting was discussed and deferred until after President’s<br />
Forum to see the timeline and aggressiveness of the mill objectives.<br />
Transfer to and member use of the LCA Model – The model is available to<br />
members who want to get comparative numbers for each of their mills through<br />
NCASI.<br />
Carbon Calculator usage and access – The carbon calculator is available<br />
through the members-only portals on AICC, AF&PA and FBA websites.<br />
NCASI 2008 mill data update for charting purposes has been submitted and is<br />
under review for inclusion in the industry Sustainability Report.<br />
2010 LCA Data Collection – Work will begin in late 2011 analyzing 2010 data. Inputs<br />
will be tweaked to get results that are being requested from the 2006 data.<br />
Committee agreed to recommend to the Containerboard and Kraft Sector that we<br />
move ahead with data collection to populate the LCA for 2010.<br />
10. COMPETING MATERIALS – Dwight Schmidt<br />
Safeway Visit – Dwight reviewed contacts made with Safeway. He concluded<br />
that although Safeway is doing limited trials with RPCs, they are not a significant<br />
threat.<br />
Produce Business Insert – The September “Green” issue of Produce Business<br />
magazine includes a 12-page insert on corrugated packaging. Copies were<br />
distributed. The magazine receives additional distribution at the Produce<br />
Marketing Association (PMA) trade show in October.<br />
Comparative RPC Study Preliminary Study – NCASI presented its findings<br />
regarding the potential for this study. Among them: the actual number of RPC<br />
turns that can be expected, and should be scoped for the study, is critical to<br />
results. The same is true of the actual weight of the corrugated container. The<br />
committee agreed that NCASI should recalculate the results with different values<br />
for number of turns and CC weight before any decisions regarding a full study<br />
are made.<br />
IFCO activity/ web site – Dwight informed the committee about recent<br />
inaccuracies found in statements on IFCO’s web site. Dwight will address these<br />
in person at PMA.
APPENDIX A<br />
11. COMMUNICATIONS – Rachel Kenyon, FBA & Cheryl Young, Cypress<br />
LCA Webinar – The March 17 th event was held for members, introducing the<br />
LCA. The report and additional collateral materials were posted on the web<br />
(www.corrugated.org) shortly after the meeting.<br />
<strong>Corrugated</strong> Sustainability Report – will be developed in late 2010. Rachel and<br />
Cheryl will work closely with Cathy Foley on content and timing to accommodate<br />
any potential conflicts with sustainability goal-setting.<br />
Our Planet – Television broadcast and video will be developed in late 2010.<br />
Trade Shows<br />
<strong>Packaging</strong> Strategies Sustainable <strong>Packaging</strong> Forum – September 14-16,<br />
Phoenix AZ was a success with numerous inquiries.<br />
PackExpo – October 31 – November 3, Chicago, IL. This exhibit will<br />
highlight The Responsible Package Campaign.<br />
FMI Sustainability Summit – December 6-9, Washington, DC. Our LCA<br />
and wax reports will be the focus of our conversations.<br />
12. UPDATES – Dwight Schmidt<br />
2009 Wax Alternatives Study Results – recent study information was shared<br />
(Appendix G) and a summary fact sheet will be distributed for PMA, FMI and<br />
CORR meeting as well as use by our members.<br />
CORR Global Green – their efforts to designate recovered food service<br />
containers as “OCC Equivalent” was discussed as a continuing problem. While<br />
the committee agrees a response is necessary, discussion was tabled in order to<br />
defer to AF&PA to determine an appropriate response as this is now a mill issue.<br />
Global <strong>Packaging</strong> Project – Dwight gave a progress report on pilot studies that<br />
have been conducted against the 52 metrics by CPGs and retailers. The group<br />
meets in Paris in October to determine the next steps. FBA was asked by a CPG<br />
to provide input, which we did.<br />
13. UPDATES – Brian O’Banion<br />
Wal*Mart Scorecard is essentially on-hold awaiting the outcome of the Global<br />
<strong>Packaging</strong> Project.<br />
Compostability Testing – a test plan has been developed for the preliminary 4 th<br />
quarter study to determine the final sample set that will undergo testing next<br />
year.<br />
ISO Sustainable <strong>Packaging</strong> work is progressing with a meeting in Tokyo in<br />
October.<br />
14. 2011 Budget – Dwight Schmidt<br />
The budget (Appendix H) of $600,000 was presented and approved.
APPENDIX A<br />
15. ACTION ITEMS<br />
Cathy Foley, Steve Young and Dwight Schmidt will draft an industry position<br />
paper on EPR for committee review.<br />
NCASI will develop LCA results for 3 recycled-content data points, which Cathy<br />
Foley will then bring to the Containerboard and Kraft Sector to determine if we<br />
can report something beyond industry average.<br />
AF&PA to look into the possible categorization as “post industrial” of wood chips<br />
from sawmills used to manufacture containerboard.<br />
Brian will communicate to Wal*Mart that the <strong>Corrugated</strong> <strong>Packaging</strong> Alliance<br />
agreed to fund the exploratory effort to determine if we are able to extract the<br />
requested additional data points beyond industry average.<br />
Recommend to the Containerboard and Kraft Sector that 2010 data collection be<br />
authorized so the LCA can be updated by NCASI.<br />
Source proper weight and usage data for NCASI comparative study of RPCs.<br />
Form a subcommittee to work with NCASI on exploring the possibility of<br />
recalculating Comparative RPC Study Preliminary Study with different values for<br />
number of turns and CC weight.<br />
Dwight will address IFCO web site statements in person at PMA.<br />
<strong>Corrugated</strong> Sustainability Report will be developed in late 2010.<br />
Our Planet television broadcast and video will be developed in late 2010.<br />
The issue of “OCC Equivalent” by CORR was referred to AF&PA to determine<br />
the appropriate response.<br />
16. NEXT MEETING<br />
The next CPA meeting will be May 24, 2011 from 12:00 – 2:30 pm in Montreal held<br />
in conjunction with the FBA Annual Meeting.<br />
Respectfully submitted,<br />
Dwight C. Schmidt<br />
Executive Director<br />
These minutes have been reviewed and approved by the CPA Acting Chairman and<br />
FBA Legal Counsel.
APPENDIX B<br />
American Forest & Paper Association<br />
Statement of Revenue and Expense<br />
964 - SA, CRATE<br />
Period Ended April 30, 2011<br />
DRAFT<br />
964 - SA, CRATE<br />
000000<br />
Current Month YTD YTD YTD Original Year-End Annual<br />
Actual Actual Budget Difference Budget Projection Difference<br />
Revenue<br />
40010 MEMBER DUES 337,501 412,846 - 412,846 - - -<br />
Total Revenue $ 337,501 $ 412,846 $ - $ 412,846 $ - $ - $<br />
-<br />
Payroll Expense<br />
50010 SALARIES - 516 740 224 2,225 - 2,225<br />
50500 BENEFITS ALLOCATION - 132 188 56 568 - 568<br />
Total Payroll Expense $ - $ 648 $ 928 $ 280 $ 2,793 $ - $ 2,793<br />
Direct Expense<br />
51000 MEETINGS 500 817 2,168 1,351 6,500 - 6,500<br />
51060 TRAVEL - - 5,832 5,832 17,500 - 17,500<br />
51150 DUES & SUBSCRIPTIONS - - 1,168 1,168 3,500 - 3,500<br />
51350 DELIVERY - 59 - (59) - - -<br />
51855 RESEARCH - - 5,000 5,000 15,000 - 15,000<br />
51865 OUTSOURCED WORK 531 102,747 74,168 (28,579) 222,500 - 222,500<br />
51890 COMMUNICATIONS DEVELOP - - 11,668 11,668 35,000 - 35,000<br />
Total Direct Expense $ 1,031 $ 103,623 $ 100,004 $ (3,619) $ 300,000 $ - $ 300,000<br />
Total Expense $ 1,031 $ 104,271 $ 100,932 $ (3,339) $ 302,793 $ - $ 302,793<br />
Change in Net Assets $ 336,470 $ 308,575 $ (100,932) $ 409,507 $ (302,793) $ - $ 302,793<br />
$ 433,642 Carryover Fund Balance<br />
$ 742,216 Current Fund Balance<br />
FALSE Control Total 337,501 412,846 - - -<br />
Control Total 1,031 104,271 100,932 302,793 -<br />
(0) Check (0) - - - -<br />
964.xls, 1. Issue 1 of 1
APPENDIX C<br />
5/11/2011<br />
U.S. <strong>Corrugated</strong> Industry Position on Extended Producer<br />
Responsibility (EPR)<br />
Background on EPR:<br />
Extended Producer Responsibility (EPR) is the extension of the responsibility of producers for<br />
the environmental impacts of their products and packaging to the entire life cycle – and<br />
especially for their take-back, recycling, and disposal.<br />
There are several EPR programs in use in Europe and heightened awareness of environmental<br />
issues has led to EPR initiatives in North America with some Canadian provinces leading the<br />
way.<br />
In the U.S., the corrugated industry has historically supported the recovery of its products for<br />
use in our mill system and has encouraged efforts to establish a strong infrastructure for the<br />
recovery and re-use of our products.<br />
Our Position:<br />
Given the paper industry’s demonstrated commitment to support and build recovery initiatives<br />
for our products, paper-based packaging in general and corrugated products specifically,<br />
should not be asked to subsidize the collection and establishment of markets for other<br />
packaging materials. They have been categorized as widely recycled due to their<br />
infrastructure and financial incentives having been in place for many years. The burden<br />
and cost of collection systems should be placed on packaging materials that have been<br />
identified as having limited recycling or those that are not yet recycled.<br />
<strong>Packaging</strong><br />
Category<br />
Recovery Rates<br />
2009<br />
Percent change in<br />
discarded tonnage 1990-<br />
2009<br />
<strong>Corrugated</strong> 81.3% -59%<br />
Paper-Based <strong>Packaging</strong> 71.8% -52%<br />
Aluminum 50.7% +29%<br />
Glass 39.0% -28%<br />
Plastics 13.7% +62%<br />
Source: EPA 2009 Municipal Solid Waste Characterization Study<br />
• We believe that corrugated packaging and products should be exempt from Extended<br />
Producer Responsibility (EPR) legislation.<br />
• <strong>Corrugated</strong> recovery is an environmental success story.<br />
• We believe that corrugated fits The Federal Trade Commission’s Guides for the Use of<br />
Environmental Marketing Claims.<br />
• Most OCC is used to make new paper products.<br />
• Demand for OCC has expanded globally ensuring a viable market for U.S. recovered<br />
fiber.
APPENDIX C<br />
Support for our Position:<br />
We believe that corrugated packaging and products should be exempt from Extended<br />
Producer Responsibility (EPR) legislation. An effective recovery infrastructure already exists<br />
for the recovery of corrugated packaging.<br />
<strong>Corrugated</strong> recovery is an environmental success story. In 1993, the recovery rate of Old<br />
<strong>Corrugated</strong> Containers (OCC), the ratio of total OCC recovered to containerboard supply, was<br />
54 percent largely due to collection at grocery and department stores. In 2009, over 80 percent<br />
of OCC was recovered for recycling. This did not happen without a prolonged and focused<br />
effort.<br />
The corrugated industry introduced the “<strong>Corrugated</strong> Recycles” symbol in 1994. In 1997, the<br />
symbol was adopted internationally through the International <strong>Corrugated</strong> Case Association<br />
(ICCA). Today, that symbol is present on a significant majority of all corrugated packaging<br />
produced.<br />
We worked to develop a series of recycling case studies on non-traditional residential and<br />
commercial sources such as shopping malls, industrial cooperatives, schools and convention<br />
centers. The aim of these studies was to present a broad range of data to stimulate additional<br />
recovery programs throughout the United States. Today, the vast majority of large retail and<br />
industrial generators have contractual recovery arrangements in place.<br />
We also partnered with Keep America Beautiful and their affiliates to create community-based<br />
recovery programs through a holiday program called Boxing Days. The program provided<br />
community education and established curbside and drop-off programs that were extended and<br />
became permanent in communities where the events were held. Today, approximately 84<br />
percent (268 million) of Americans have access to curbside or drop-off recycling programs for<br />
corrugated packaging according to a 2010 American Forest & Paper Association community<br />
survey. Our industry continues to provide education on where and how to recycle our products.<br />
We believe that corrugated fits The Federal Trade Commission’s Guides for the Use of<br />
Environmental Marketing Claims. The “Green Guides” established definition of “recyclable”<br />
for a packaging material as “it can be collected, separated or otherwise recovered from the solid<br />
waste stream for reuse, or in the manufacture or assembly of another package or product,<br />
through an established recycling program.” In addition, our products meet the Guides<br />
“substantial majority threshold” of at least 60 percent of Americans having access to community<br />
recycling programs.<br />
Most OCC is used to make new paper products. Of the over 80 percent of corrugated that<br />
was recovered in 2009, 56 percent was used to make new containerboard. An additional 13<br />
percent was used to make recycled paperboard and 28 percent was exported. Other uses<br />
include tissue, newsprint and other paper products. The average corrugated product consists of<br />
46 percent recycled content.
APPENDIX C<br />
Demand for OCC has expanded globally ensuring a viable market for U.S. recovered<br />
fiber. Demand for U.S. generated OCC has grown steadily in the last decade. OCC exports,<br />
as tracked by the U.S. Census Bureau, have grown from a monthly average of 225 thousand<br />
tons in 2001 to an average of 575 thousand tons in 2009. In the first 10 months of 2010, exports<br />
averaged 643 thousand tons.<br />
Given our industry’s demonstrated commitment to support and build recovery initiatives for our<br />
products, we should not be asked to subsidize the collection and establishment of<br />
markets for other packaging materials. The burden and cost of collection systems<br />
should be placed on packaging materials that have been identified as having limited<br />
recycling or those that are not yet recycled.
APPENDIX D<br />
CPA Action Team Meeting<br />
January 12-13, 2011<br />
Washington , DC<br />
ACTION ITEMS<br />
1. Brian will review draft submission of 2006 LCA data to U.S. LCI database and<br />
will report on progress at next meeting. On CPA 5-24-11 agenda<br />
2. Brian will work with NCASI on preparing 2006 LCA data to parse out two data<br />
points, continuing to analyze the feasibility and credibility of results, and will<br />
discuss with stakeholders to clarify expectations, so that he and NCASI can<br />
report back to CPA with a recommendation. Work is complete. Met with EPA<br />
and SPC and agreed to use EcoInvent data already in Compass until we<br />
complete the 2010 study in late 2012 that will include (pending CPA approval)<br />
two market-based data points (100% recycled and industry average)<br />
3. NCASI will work with CPA to notify box plants of data needs for the 2010 LCA<br />
study ASAP. The forms have been finalized and will be officially distributed in<br />
June as soon as other FBA routine data requests have been received.<br />
4. CPA will remain engaged with Global Green/CORR through members to<br />
monitor their direction. Their next meeting is March 23&24 and I plan on<br />
attending as they are putting Reusable’s on the agenda.<br />
5. Dwight will continue monitoring the Global <strong>Packaging</strong> Project and will report<br />
to the CPA and this committee when its report is issued in May. Still no word<br />
on final publication date.<br />
6. Brian will monitor Wal-Mart scorecard and sustainability index developments<br />
and report any changes to this committee. On-going but no change<br />
7. Brian will work with members to compile and submit comments on ISO<br />
standards development. Compiled and submitted at recent meeting<br />
8. Brian will work with members to collect samples for Compostability screening<br />
test, and will report to this committee when full testing proposals for<br />
methodology and sample definitions are received. In process<br />
9. AF&PA will continue monitoring and address EPR initiatives on a state-bystate<br />
basis through its lobbying and legislative experts. On-going<br />
10. Dwight and Cathy will work on industry positions for issuance with regard to<br />
EPR. Has been revised for May adoption.<br />
11. Dwight will organize an action team to develop a plan for addressing the<br />
produce realities discussed, bringing member area experts together to<br />
formulate a recommendation for CPA. Meeting held 5-4-11.<br />
12. Dwight will head up an effort to resume retailer outreach efforts to counteract<br />
competing materials progress in produce and case-ready meat. Contact<br />
made with SUPERVALU/Albertsons, HEB, Safeway. Cynthia Forsch’ work<br />
on retailer background has been received as well as new estimates of<br />
potential losses.<br />
13. Dwight will send Full Disclosure updates: default data, sensitivity analysis and<br />
data check sheet, to committee members for review. He also will provide
APPENDIX D<br />
information about registered users of the software model in each member’s<br />
company. Done<br />
14. Dwight will send the committee Harry Turvey’s analysis of IFCO model. Done<br />
15. Dwight and Brian will work with NCASI to scope comparative LCA.: discuss<br />
assumptions on loading of produce trucks for the commodity chosen; weights<br />
of boxes used for the “worst” commodity and identify the comparative RPC.<br />
Project on hold due to NCASI limitations and ability to source data for<br />
washing and RPC sizes.<br />
16. NCASI will identify the next commodity to study in comparison against RPC<br />
impacts. NCASI is unable to proceed so an RFP has been prepared and<br />
sent to other potential firms.<br />
17. The CPAAT will review the NCASI comparative LCA report and provide<br />
feedback or questions. On hold per #16 above.<br />
18. Case-ready meat issues will be addressed in retailer meetings. On-going<br />
19. CPA will continue annual wax replacement survey. Will be conducted in June<br />
and reported out in August.<br />
20. The carbon calculator will remain situated on the members-only side of<br />
corrugated.org, with a “teaser” placed on the public side of the site. Cheryl<br />
has added this teaser to the Responsible Package website<br />
at http://corrugated.theresponsiblepackage.org/Sustainable.aspx.<br />
21. Rachel and Cheryl will update the CPA website with new design. In progress.<br />
22. CPA will exhibit at or audit appropriately identified trade shows related to<br />
sustainability and possibly to competing materials. Audited Greener Package<br />
and Pira seminars and exhibited at Wal-Mart and ISTA meetings. Have plans<br />
for FMI/GMA and SPC/<strong>Packaging</strong> Strategies sustainability meetings in<br />
September.<br />
23. Rachel will continue representing the corrugated industry in The Responsible<br />
Package campaign advisory group. Ongoing…next meeting scheduled for<br />
late June 20 th in DC..<br />
24. Rachel and Cheryl will develop a series of Sustainability Fact Sheets<br />
according to the calendar presented and will publicize each topic in the trade<br />
press. In progress, on CPA agenda<br />
25. Rachel and Cheryl will produce the Our Planet cable TV/video documentary<br />
in 2011. Continued non-response from Our Planet personnel has resulted in<br />
potential legal action<br />
26. Cathy will report to CPA on the Check-Off program in May. On agenda.<br />
27. Rachel to send out meeting slide deck to all participants. Done.
APPENDIX E<br />
CPA Produce Action Team<br />
New Orleans, LA<br />
May 4, 2011<br />
Meeting Notes<br />
Retailer Drivers<br />
1. Food Safety (access pts. washing)<br />
2. Economics<br />
• Shrink<br />
• Handling & Logistics<br />
• OCC income<br />
3. Sell Quality<br />
4. Branding (Local)<br />
5. Environmental<br />
*Retail-Ready (Retailer specific)<br />
Grower Drivers<br />
1. Economics<br />
• Operational Efficiency<br />
• Handling & Logistics (space)<br />
2. Branding<br />
3. Supply Access / Choice<br />
4. Food Safety<br />
5. Environmental<br />
*Organics different?<br />
Retailer Approach<br />
• Include supply-chain folks<br />
• Focus on Supervalu, Safeway, Publix<br />
• Build story commodity by commodity (top Categories)<br />
• Keep points short and sweet but do have documentation back-up available<br />
• Keep visibility at Wal-mart, Kroger.<br />
• Look into Meijer, Harris-Teeter (format leaders)<br />
Building the Story<br />
• Run retailer as well as grower-shipper focused new FD studies on commodity list<br />
• <strong>Corrugated</strong> offers quick changes of format<br />
• Build environmental story - LCA comparative w/RPCS<br />
• Preference survey of Growers / Retailers<br />
• Talking points “Too much taking corrugated for granted”<br />
• Ask for CCF, wax alternatives<br />
Delivering the Story<br />
• Kiss: Through Members to Growers<br />
• Kiss: Through Dwight + Team to Retailers<br />
• Develop Sell Sheet talking points w/back-up<br />
• Make everything available in electronic format as well<br />
• Complete for PMA through members (lit. rack)<br />
• Compile synopsis sheet of older still relevant studies