Agenda - Corrugated Packaging Council

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Attachment A MEMO disaggregate their data and develop a result that can compare their company to the industry average. NCASI has the familiarity and capability to host the model and there may be others. Staff will develop parameters, ascertain costs and bring the plan back to the committee before moving ahead. o Policy on External Data release – One of our stated goals was to use the LCA information to populate external databases EPA, USLCI to show transparency and to remove older, less accurate information. The committee voted to move ahead with the release aggregated data including reference flows as soon as the study is complete. o Policy on Breaking out Recycled info – We have been requested to provide 100% virgin and 100% recycled information to populate the EPA WARM model. The concern is they will continue to use old information if we don’t provide new data from our study. While to committee agreed in principle that it is better to be in control the information by providing it, there was considerable concern over how it could be used to drive decisions based on incomplete information. Staff was asked to put the question in front of the technical sub-committee of the FBA Sustainability Committee for a recommendation as to how this could be handled. This committee would then consider their recommendation and make a decision prior to any information release. • Sustainability Messaging – Jon Dewitt of Artemis gave a presentation of the final messaging platform they had developed in conjunction with the marketing sub-committee of the Sustainability Committee. There was consensus that the reputation of our industry is about both doing and telling in a compelling way to adjust attitudes and behavior. Staff is to move ahead with these strategic message points, add data and proof points and use it as a foundation for our long-term Sustainability Communications plan. • Communications Plan for 2008 – Cheryl Young provided an update on communications activities completed in 2008: o Collateral Material - Sustainability Facts brochures were developed in 2008 based on available data, pending completion of the LCA study. Statistics were derived from AF&PA's EH&S report, recovery and recycling statistics, NCASI data and from FBA statistics. o Exhibits - Sustainability messages centering on renewability, recycling and reuse were promoted with exhibits and speaking 25 Northwest Point Blvd. • Suite 510 • Elk Grove Village, Illinois 60007 USA • PH: 847.364.9600 • FX: 847.364.9639
Attachment A MEMO platforms at several industry venues and trade shows in 2008 including: • FMI - Sustainability Committee* • Sustainable Packaging Coalition - Spring Meeting* • IoPP - Packaging Summit* • Packaging Strategies - Sustainable Packaging Forum • TAPPI - SuperCorrExpo • PMMI - Pack Expo o Tag Line and Copy development -- Message strategy research was completed in 2008 with Artemis Strategy Group, and a RFP was issued for creative resources to help formulate clear, concise, powerful messages for communications to be launched in 2009 and beyond. Creative will be developed along with a communications plan based on the LCA and NCASI's additional data, as well as the message strategy research conducted by Artemis. o Proof Point Development and testing -- Proof points supporting the industry message platform were developed and a draft list was distributed among committees for review. The LCA, when completed and NCASI will help fill in gaps. Final "proof points" list will provide supporting documentation for messages to be used according to audience needs. These proof points demonstrate transparency of the LCA and strengthens industry positioning. Their credibility and relevance will be tested with developed message concepts to be sure that our communications are believable and resonate with our target audiences. 7. UPDATES • Sustainability – Brian O’Banion reported on the Wal-Mart sustainability activity as follows: o Work remains to correct scorecard and its underlying data. o The Extra Credit section of the scorecard has been revised. o FBA will submit updated data to EPA and GreenBlue for eventual incorporation into the WMT scorecard. o WMT is discussing scorecard phase II – country of origin; recycle content (with 100% recycle as separate material); recovery (separate value for selling and transport; also by package type (bottle vs. clamshell)). 25 Northwest Point Blvd. • Suite 510 • Elk Grove Village, Illinois 60007 USA • PH: 847.364.9600 • FX: 847.364.9639
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Page 13 and 14: AF&PA BUDGET AND PLANNING WORKSHEET
Page 15: Attachment E CPA Material Inventory

Agenda - Corrugated Packaging Council

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