[ecpat & the body shop 'stop sex trafficking of children ... - Ecpat France

[ECPAT & THE BODY SHOP ‘STOP SEX TRAFFICKING OF
CHILDREN AND YOUNG PEOPLE CAMPAIGN’]
REPORT
MARCH 2010
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REPORT CONTENTS
1. INTRODUCTION p. 3
2. PROGRESS REPORT FOR YEAR ONE p. 4
A. CAMPAIGN AWARENESS RAISING ACTIVITIES p. 4
B. ANTI‐CHILD TRAFFICKING INITIATIVES SUPPORTED FROM THE SALE
OF THE ‘SOFT HANDS KIND HEART HAND CREAM’ p. 7
C. PROGRESS CARDS p. 11
3. FUTURE PLANS: TOWARDS YEAR TWO & THREE p. 12
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1. INTRODUCTION
The ‘Stop Sex Trafficking of Children and Young People Campaign’ launched in partnership between The Body Shop and
ECPAT seeks to inspire permanent change to strengthen the protection offered to children and young people and
guarantee their rights to be protected from all forms of exploitation, including trafficking for sexual purposes. As a global
network operating in over 75 countries working specifically against the commercial sexual exploitation of children, ECPAT
International believes that collaboration between the private sector and civil society is crucial in successfully combating
such abuses against children. The Body Shop, the original natural and ethical beauty company, has a demonstrated
record of commitment of support to many important social and environmental issues. Thus, this unique global
partnership demonstrates how a company can use its position in society to take active and powerful steps to contribute
towards improving the lives of millions of children worldwide.
In line with the vision of the Clinton Global Initiative (CGI) to strengthen the cooperation between stakeholders to
address the world’s challenges and work towards finding solutions, The Body Shop and ECPAT strongly believe that by
working together they can make a difference in stopping the trafficking of children for sexual purposes through the
implementation of the innovative ‘Stop Sex Trafficking of Children and Young People Campaign.’
Through this three year campaign (2009 – 2011), The Body Shop and
ECPAT will aim to provide immediate relief to child victims with funds
raised, but also create long‐term changes through awareness raising
with the public and by lobbying decision makers to strengthen
concerted action against child trafficking for sexual purposes. At the
Fifth Annual CGI meeting in September 2009, President Clinton singledout
The Body Shop and ECPAT’s campaign to Stop Sex Trafficking of
Children and Young People as 'an exemplary approach to addressing a
specific global challenge.’
The campaign is guided by the 2008 Rio de Janeiro Declaration and Call
for Action to Prevent and Stop Sexual Exploitation of Children (the outcome document of the World Congress III against
Sexual Exploitation of Children and Adolescents held in November 2008) which has inspired the three main advocacy
goals of the campaign are:
1. Community‐base prevention programmes to stop child trafficking are reaching at‐risk populations;
2. International legal standards for protecting children from trafficking have been incorporated into the national
legal framework; and
3. Specialised government services for child victims of trafficking are integrated into national policies.
The progress made by states towards fulfilling these goals will be monitored by ECPAT and The Body Shop using an
innovative tool, called the ‘Progress Card.’ A Progress Card will be available for each country individually to allow all those
interested in the countries’ action to see the specific actions that are being taken at the national level to realize the goals
of the campaign. In this way, the Progress Cards will assess a state’s progress and summarise the level of achievement
towards twelve indicators that have been selected, as indicative of significant actions and steps that when taken, can
contribute to the realisation of the main goals identified in the campaign. As the campaign heads into 2010 the focus will
shift more emphasis towards advocacy activities for the three goals, including, national campaign petitions in each
country and the further implementation of anti‐child trafficking initiatives and projects funded through the initial sale of
the ‘Soft Hands, Kind Heart Hand Cream.’
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2. PROGRESS REPORT FOR YEAR ONE
A. CAMPAIGN AWARENESS RAISING ACTIVITIES
Raising awareness among the public on social issues is a key goal of the campaign partnership which unites the partners’
experiences of implementing campaigns within their respective sectors. ECPAT began its work launching a campaign
against the prostitution of children in Asian tourism in the early 1990’s and has been advocating among world leaders and
relevant stakeholders on the issue of commercial sexual exploitation of children keeping the commitment for action to
combat these violations alive and visible in the global agenda through the processes that has led to three World
Congress, including the most recent one at the close of 2008. The ECPAT network has extensive experience in concrete
work against child trafficking for sexual purposes and on advocacy.
The Body Shop runs its’ business based on the premise that the company can be both profitable and also work towards
positive social and environmental changes. With more than 2,500 stores in 64 countries, The Body Shop has
demonstrated from past campaigns (such as banning animal testing and raising awareness and inspiring legislative
against domestic violence) that they can reach millions of customers to engage them on important social and
environmental issues. The ‘Stop Sex Trafficking of Children and Young People Campaign’ aims to raise awareness and
inspire people to take action to create lasting positive outcomes in preventing child trafficking and the sexual exploitation
of children.
The ECPAT and The Body Shop ‘Stop Sex Trafficking of Children
and Young People Campaign’ launched in August 2009 with
the release of the campaign base‐line report in Bangkok,
Thailand. The report, Their Protection is in Our Hands – the
State of Global Child Trafficking for Sexual Purposes 1 ,
reiterates that the trafficking of children and young people for
sexual purposes in many countries is increasing and
governments need to do more to tackle the problems and
protect children and young people. Key findings of the report
include: the current global recession is increasing children’s
vulnerability towards being trafficked; increase of
internal/domestic trafficking of children within their own
country; the existence of demand and lucrative profits will
continue to generate sex trafficking of children; traffickers are
likely to come from the same ethnic/national background as victims; and a list of factors that heightens child trafficking.
A key note speaker at the launch was Ms Najat M'jid Maalla, UN‐Special Rapporteur on the sale of children, child
prostitution and child pornography, who committed to sharing the Report’s findings with the Committee on the Rights of
the Child and other UN Rapporteurs and expressed her commitment to continue to support the campaign. The launch
was attended by over 100 media and representatives of NGOs, UN agencies and government partners working to
promote children’s rights, and resulted in 30 international and national media reports 2 . The campaign will be
implemented in 43 countries where ECPAT member groups or partners together with the local The Body Shop markets, as
well as in other countries where supporting organizations are interested to extend the message and work of the
campaign.
Following the global launch of the campaign, the local partners implementing the campaign hosted their own national
launches to kick start the awareness raising activities and the sales of the specially created ‘Soft Hands Kind Heart Hand
Cream’ sold with all profits donated to campaign; there were over 25 national launches. As the goal of year one of the
1 The official campaign base‐line report, Their Protection is in Our Hands ‐ The State of Global Child Trafficking for Sexual Purposes, is available for free
at: http://www.ecpat.net/EI/Publications/Trafficking/Full_Report_Global_Child_Trafficking_for_Sexual_Purposes.pdf
2
A recorded version of the press conference at the campaign’s launch can be viewed at www.ustream.tv/channel/ecpat‐thebodyshop.
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campaign was to focus on awareness raising on the issue of child sex trafficking and the campaign, the majority of
activities implemented by ECPAT groups and the local The Body Shop reflected this. Many groups held press conferences
and training workshops on the issue of child sex trafficking; provided information to the public via campaign brochures,
the base‐line report and videos; promoted the ‘Soft Hands Kind Heart Hand Cream’ in magazines and news articles;
enlisted the support of important government officials and celebrities; as well as involving youth in implementing various
campaign activities. The aim was to improve the public’s understanding of child sex trafficking, explain the campaign’s
objectives and recruit supporters. In summary, the campaign awareness raising activities were successful, with extensive
media coverage and positive response from the public. Many ECPAT groups have reported an increase in inquires for
information on the issue of child trafficking or inquires to volunteer from the public and to run news stories from the
media.
Some of the highlights from selected launches are presented below 3 :
New Zealand
In August 2009, ECPAT New Zealand and The Body Shop New Zealand, in
conjunction with the campaign’s launch also opened a new Internet ECPAT
Child Alert Hotline for reporting Internet websites containing child
pornography. The Hotline provides a browser plug‐in through a quick, safe
download that features the ECPAT Child Alert icon. If a suspect website is
viewed, the computer user simply clicks on the Child ALERT icon and the
screen will disappear. At The Body Shop market launches, children wearing
masks and placards distributed brochures and CDs containing the Hotline
software. The Hotline CDs will also be offered at no cost to the public
through The Body Shop stores.
South Korea
A different approach was taken by the team in South Korea, which
wanted to target children and young people directly. Thus, a TV
advertisement promoting the ‘Stop Sex Trafficking of Children and
Young People Campaign’ was created, featuring the very popular
music group 2PM as the campaign’s celebrity ambassador 4 . The
advertisement was aired on Korean television for a period of a
month with overwhelming success and response from the public.
In August 2009, on the official launch day of the campaign, long
lines of customers, including youths, appeared at the Body Shop
stores to support the campaign.
United Kingdom
In the United Kingdom, The Body Shop UK and ECPAT UK launched the campaign at a press conference at Kings Cross St.
Pancras railway station in London. At the event in August 2009, the findings from The Body Shop UK consumer survey,
were presented which revealed over a third of all Britons thought that children were only trafficked in other countries –
not to the UK. The Metropolitan Police Paladin Team provided information from the policing perspective and spoke about
how the campaign will raise awareness of the issue and help stop child trafficking. A short DVD, made by the ECPAT UK
Youth Group, was shown stating what young people want this campaign to achieve and what the UK Government need to
do to ensure child victims of trafficking are protected and supported.
3 More information on the campaign launches can be found on the official campaign website at http://www.thebodyshop.com/_en/_ww/valuescampaigns/trafficking.aspx?
and the ECPAT International website at http://www.ecpat.net/EI/index.asp
4 The TV advertisement featuring 2 PM for South Korea’s implementation of the campaign can be seen at: http://www.youtube.com/watch?v=0Hkk0‐
a3p14&eurl=http%3A%2F%2Fwww.2pm‐online.com%2F&feature=player_embedded (last accessed on February 24, 2010).
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Thailand
On 26 August 2009, The Body Shop and ECPAT International launched
the ‘Stop Sex Trafficking of Children & Young People Campaign’ in
Thailand. The launch was held at Central World, one of the most popular
shopping centres in Bangkok. The event started with a showing of Thai
celebrities discussing the issue of child sex trafficking and support for the
campaign with several Thai celebrities also in attendance at the event.
After brief summary of the campaign, there was a panel discussion on
how child sex trafficking occurs in Thailand, its scopes and the
campaign’s importance. In addition, it was announced at the event that
popular Thai mobile phone network provider DTAC will send out SMS
messages about the campaign and the hotline reporting number for
reporting possible cases of child trafficking to all their post pay customers. These messages will reach millions of people
across Thailand. In addition, MTV is supporting the campaign by re‐airing the pro‐bono video that started the event on
MTV Thailand and have their VJ promote the campaign on popular shows. Also at the event, The Body Shop staff
promoted and sold the ‘Soft Hands Kind Heart Hand Cream’ and ran fun activities for the public.
Japan
In Japan, The Body Shop and ECPAT Stop Japan launched the Stop Trafficking of Children
& Young People campaign in Tokyo on August 21 2009 with three media events at The
Body Shop’s new store in Shinjuku. At the press conference, information on the campaign
and the issue of child trafficking was provided to the public. The first public awareness
raising event was the “No‐No Walk” that was held on the 19 th of September in Shinjuku
area of Tokyo. Employees from The Body Shop and NGO members joined in the event, a
walk through Shinjuku with brochures and wearing the official campaign T‐shirts. In
addition, customers in Japan are asked to sign the “No No Book,” to show their support
for the campaign. In the first ten days, there were over 46,000 signatories from
supporters (the target is to obtain 100,000 signatures). In addition, over 103,146 “No No”
campaign stickers, which were very popular, were given out to customers. Another
special initiative of The Body Shop Japan is the donation boxes at various The Body Shop
Stores to collect funds for ECPAT STOP Japan. In a short time from September 4 until
October 29, the donation box alone has raised 1,581,504 yen; the highest amount of
money ever raised by The Body Shop campaigns in Japan.
France
At The Body Shop’s Hôtel de Ville store in Paris on September 4, 2009, the ‘Stop Sex Trafficking of Children & Young
People Campaign’ was officially launched in France. In addition to the distribution of the campaign leaflets to customers
and passersby, an interactive corner was set up inside the store for the public to learn more about the issue of child sex
trafficking or have discussions with ECPAT and The Body Shop representatives. A popular activity at the event was hand
massages by professional masseurs for customers using the campaign product ‘Soft Hands Kind Heart Hand Cream’.
Through the 42 national markets of The Body
Shop worldwide, the campaign launches used a
variety of innovative approaches to get
awareness of the issue of child trafficking and
the campaign out to the public. In the USA and
Canada, public rallies were held; in the
Netherlands, the campaign was publicly
endorsed by the State Secretary for Justice
Albayrak; and in Singapore, a film screening was
aired and the city metro buses were decorated in the campaign icon. Moreover, in India, awareness raising activities
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were set up on university campuses to involve students and in Pakistan, a media event was held in Mall of Lahore, with
support from over 50 celebrities and socialites and many representatives from media and NGOs, including eight television
stations.
B. ANTI‐CHILD TRAFFICKING INITIATIVES SUPPORTED FROM THE SALE
OF THE ‘SOFT HANDS KIND HEART HAND CREAM’
For each country, the profits from the purchase of the campaign product, ‘Soft Hands Kind Heart
Hand Cream’ will be donated to the ECPAT (with funds going to the ECPAT member in the country
and £0.30 of the total sales given to ECPAT International for a global fund for work with ECPAT
members in countries without The Body Shop). The ‘Soft Hands Kind Heart Hand Cream’ has sold
400,000 units globally which is over 70% above expected sales targets. The money raised from this
campaign is going directly into providing immediate support to children who have been affected by
sex trafficking and towards prevention, awareness raising and other programmes targeted to
children and young people and at‐risk communities.
To date, ECPAT International has received approximately US$58,000 for a Global Fund which has started to support five
separate projects against child trafficking and related forms of commercial sexual exploitation of children:
Commercial Sexual Exploitation of Boys in Latin America
In early 2010, ECPAT International together with its partner organizations
in Chile, Colombia, Guatemala and Mexico started research to study the
commercial sexual exploitation of boys (with a special focus on trafficking)
in the four countries. Researchers from the four countries met with ECPAT
International met at a planning meeting in Guatemala City in late January
2010 to finalize the design and methodology for implementation of the
field work for the research project. The research to be carried out in
Mexico and Guatemala will be based on semi‐structured interviews with
children and other stakeholders and in‐depth interviews with key
informants. Since no prior research has been done on this issue before in
these countries, direct observation documentation will also be used for the
data collection. Due to the high cost and safety implications, this method
will be used in very specific locations. In the case of Mexico, the research will take place in Quintana Roo, where children
from Central America and the Caribbean enter Mexico on their way to the United States. In Guatemala, the city selected
for the study is Tecun Uman, where children repatriated from US and Mexico are sent by the authorities. Meanwhile, in
order to maximize the opportunity to reach affected boys that are already in shelters run by partner organisations, the
research in Chile and Colombia will focus on working with these staff involved in providing direct support to boy victims in
order to document case studies. The researchers will be able to get a deep understanding of the particularities of the
commercial sexual exploitation of boys in these countries, giving specific focus to child trafficking for sexual purposes.
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The ECPAT Global Youth Partnership Project
The ECPAT Global Youth Partnership Programme (Global YPP) is
currently active in 16 countries across Africa, Asia, Eastern Europe &
the CIS region and in Latin America. The Global YPP aims to empower
young survivors of commercial sexual exploitation and at‐risk youths
by working with them to build their self‐esteem and capacity through
activities led by the young participants. In addition, the Global YPP
aims to ensure children’s right to actively and meaningfully
participate, particularly in social change and work against child exploitation. In each country, the Global YPP team
includes a national coordinator, two youth motivators, peer supporters and youth advocates; the team implements the
following activities:
• trainings and workshops: on child rights (including the right to protection), leadership and life skills, running peer
support programmes, working safely with children, and on working with the media;
• peer to peer support programmes: led by youth at schools and shelters in areas with high risk of commercial
sexual exploitation of children, including child trafficking. With the support of their friends, children and youth
can discuss their issues and concerns in a safe environment;
• micro‐projects: designed and implemented by young people to lobby governments and to raise public awareness
against sexual exploitation of children;
• Forum meetings: to form sustainable partnerships with key stakeholders from government departments, NGOs
and local schools and shelters serving vulnerable children.
As mentioned, micro‐projects are designed to enable disadvantage children and young people to develop and implement
initiatives that they themselves have identified as priorities in combating child trafficking and commercial sexual
exploitation of children. The goals of micro projects are to encourage creative thinking among youth groups, inspiring
them to learn valuable leadership skills and self‐confidence while at the same time empowering them to combat child
trafficking and commercial sexual exploitation of children. One example of a micro‐project is in Moldova, where Youth
Motivators and the Peer Supporters implemented five micro‐projects within the local schools. The projects focused on
encouraging wider participation of the students, in activities to learn more about children’s right to protection from
sexual exploitation and trafficking. The activities included seminars, training sessions and roundtable discussions on the
YPP, children’s rights and CSEC, which were all led and facilitated by youths involved in the project. They also held
debates, art, literature and poetry competitions and even a radio program and operated a school blog which informed a
wider audience about the YPP and the important role young people can play to protect themselves against CSEC. About
205 children directly benefitted from the micro‐projects through their participation and other 2,940 benefitted indirectly
through the awareness raising and media activities.
Another YPP micro‐project was held recently in the Gambia, where the YPP Youths organized an extensive training for the
Peer Supporters in the Charles Jow Memorial Academy since there were having difficulties in mobilising the wider
children to conduct Peer Support sessions. During the training, the YPP youth had in‐depth discussions on the thematic
issues such as child rights, sexual exploitation and abuse, on peer support skills, and on supporting young people to
carryout awareness raising activities and campaigns against sexual exploitation and abuse of children. As a result the
children have formed a “YPP Club” though which the members can share opinions and experiences, design and
implement future micro‐projects and collective work towards a safer environment for children. They were able to involve
40 children directly and further 600 indirectly through this activity. Lastly, in Chile, after the YPP Youth participated in a
“Communications Workshop,” they created a micro‐project that will allow the young people to report on the YPP
activities, particularly on the activities from the peer support programmes, through audio visual technology such as
cameras and audio recorders. This micro‐project allowed the youths to apply the knowledge that they have gained from
the workshop towards a new project benefitting the YPP youths. Once completed the youth plan to distribute their short
‘documentaries’ on DVDs and CDs.
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A Child Protection Referral Mechanism: protect@ecpat.net
People at the local level often see or become aware of child protection concerns
but feel powerless to respond in any way. Due to the criminality and dangers
involved in child trafficking, many witnesses to child exploitation are too scared
to report to the police but are willing to do so anonymously to an NGO helpline.
The presence and promotion of the ECPAT child protection reporting mechanism
through the global campaign and website is facilitating concerned citizens to
contact ECPAT International to report concern for a child. ECPAT International
responds to these reports within at least a 12 hour period, 7 days a week by
ensuring they are referred on to the most appropriate child protection and law
enforcement agency. The ECPAT Child Protection Referral Mechanism management database tracks EI responses and is
regularly updated to maintain the best contact lists of appropriate child protection agencies, law enforcement authorities
and international and national help and hotlines. In the first two months of 2010, ECPAT International received 16
separate actionable child protection reports (many others lacked adequate information to allow follow up with law
enforcement or other authorities) which resulted in 42 follow up communications to ensure a swift and adequate
response.
Research on Information Communication Technology and Child Sex Tourism
ECPAT International has conducted a study on convergence in the use of information communication technologies (ICT)
and tourism infrastructure to facilitate access to children, many of whom have been trafficked, for sexual exploitation by
travellers 5 . Preliminary findings shows that the combined ease to exchange of information and communication together
with the increasing shift toward self arranged travel to destinations where often the disparities between incoming guests
and the local populations may be significantly pronounced, have added risk for children to sexual exploitation in tourism.
Many communication tools are being used not only to exchange information for accessing prospective victims, but also as
attractions to bait and reward children for acts of exploitation. On the demand side, a clear trend was seen of exploiters’
ready use of new communication tools and platforms in order to gain access to victims, to share information with likeminded
individuals, and to keep victims involved with them at a distance and over longer periods of time.
Country Specific Initiatives
This section contains information gathered from some of the ECPAT groups that have begun to implement their anti‐child
trafficking initiatives, utilising funds generated from the sales of the ‘Soft Hand Kind Heart Hand Cream’ donated by The
Body Shop:
• Australia: Child Wise, the ECPAT group in the country, has received approximately A$100,000 from the campaign thus
far. While some of the funds will go towards future activities of the ‘Stop Sex Trafficking of Children & Young People
Campaign’ in Australia, a larger part will go towards combating child trafficking in Cambodia. Specifically funds are
going towards the following programmes: a school scholarship programme for vulnerable youths, training of teachers
about child abuse and exploitation (including child trafficking), The Solidarity Can Stop Human Trafficking Project
(pictorial engagement tool aimed at awareness raising with the local community), The First Step Project (raising
awareness and improve care for boy victims of abuse and exploitation/trafficking), and towards rehabilitation
(including therapy, counselling and education) for girl victims through the Transitional Living Centre.
• Austria: ECPAT Austria are utilising 30,000 Euros from the campaign towards lobbying the Austrian government for
improvement in data collection on child trafficking; participation in a Task Force and relevant child trafficking network;
conducting 3 or 4 multi‐stakeholder trainings for law enforcement officials, prosecutors and youth welfare on child
trafficking and commercial sexual exploitation of children; and towards future awareness raising activities related to
phase two of the campaign;
5 The research, “The Use of Information and Communication Technologies for the Sexual Exploitation of Children in Tourism in East and Southeast Asia”
is available for download at the following link: http://www.ecpat.net/EI/Publications/Journals/ECPAT%20Journal_Mar2010_FINAL.pdf
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• Canada: The ECPAT group member Beyond Borders has received over Canadian $250,000 as of late February. The
significant funds raised in Canada have allowed Beyond Borders to create for the first time ever two unique initiatives:
Beyond Borders – Anita Roddick Fund for Sexually Trafficked Children and the Man‐to‐Man Campaign. Recently created,
the Beyond Borders – Anita Roddick Fund will provide grants to child survivors of trafficking and the Man‐to‐Man
campaign is focusing on the demand side of commercial sexual exploitation and speaks directly to men, imploring them
to take action on the issue. Funds will also be used to support Beyond Borders to establish a presence in Quebec and
other awareness raising activities;
• Estonia: Tartu Child Support Centre will use the 1,700 Euros raised from the campaign for anti‐child sex tourism
activities such as the EU “Offenders Beware” project and participation at the tourism fair for advocacy with the tourism
industry and awareness raising with the general public;
• Germany: As of January 2010, The Body Shop has transferred 77,760 Euros to ECPAT Germany as the funds raised.
ECPAT Germany will utilise the funds towards multiple training workshop on strengthening identification and support
for trafficked children for stakeholders (law enforcement, judiciary officials, social and youth welfare, asylum
institutions, counselling centres for sexual abuse and trafficking, street children facilities etc). In addition, funds will be
used towards work to advocate for the establishment of a national reporting system for child trafficking in Germany;
• Hong Kong: With US$ 10,000 received from TBS Hong Kong, ECPAT International has carried out primary research of
secondary data and produced a Hong Kong Monitoring Report on the Status of Action against Commercial Sexual
Exploitation of Children (Agenda for Action) 6 which provides information on the specific situation and an assessment of
the efforts made, and that are still needed, to protect children from sexual exploitation and child trafficking. This
cutting edge research report is based on the compilation of secondary data from verifiable and reputable sources and
serves as a key advocacy document for relevant stakeholders and policy makers to promote more concerted action
against sexual exploitation of children in the territory;
• Singapore: ECPAT International together with The Body Shop, UNIFEM and HOME is conducting research on child
trafficking for sexual purposes in Singapore with US$28,000 funds raised in the city state. The final draft of the
literature review of secondary data was recently completed and shared among campaign project partners. A consultant
and research assistants has been commissioned to conduct field level research with youth and trafficked victims in
Singapore and in ‘source’ countries: Thailand, Philippines, Indonesia (Batam), China, Bangladesh and Vietnam. In
Thailand, relevant information and cases of child survivors who were trafficked to Singapore for sexual purposes has
been collected from relevant governmental and non‐governmental organisations through careful interviews;
• Taiwan: ECPAT Taiwan received approximately US$15,860.00 from the sales of the ‘Soft Hand Kind Heart Hand Cream’
during the first phase of the campaign in Taiwan. The funds are going towards providing specialised care and
reintegration services for child victims. Specifically, it goes towards improving shelter services and the provision of
vocational skills for the child victims during the rehabilitation process. Feedback on the impact of the ‘Stop Sex
Trafficking of Children & Young People Campaign’ was that the customers who participated in activities and purchased
the hand cream were able to learn about the issue of child trafficking;
• Thailand: Approximately US$4,432 was raised from the sales of the hand cream
within the country. ECPAT Foundation has received the money and will be utilising
the funds to support the Global Youth Partnership Project’s implementation in
Chiang Rai. Recently, the Peer Support team from the New Life Centre organised a
training session and drama performance for 70 children in the Baan Doi Village, an
area identified as a high risk area for child trafficking. The event was led by the
Peer Supporters and included a training session and a drama performance in the
local ethnic language (Akha) to build better understanding of the issues of child
trafficking and child rights. The Peer Support Group from the YMCA shelter also
6 This report will soon be available for download at: http://www.ecpat.net/EI/EI_publications.asp
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developed a training course for 54 local school students at the Baan Pin Primary School to educate them on the
dangers of child trafficking. The YMCA group also held a drama performance for more than 300 people at the Baan
Rompothai school to raise awareness on sexual exploitation of children and trafficking;
• United Kingdom: One of the biggest successes of the campaign, ECPAT UK has received over £200,000 from The Body
Shop base on the sale of the hand cream alone. Projects that have begun with the related funds are a drama project by
ECPAT UK’s youth group. The project is about their experience as child victims of trafficking in the UK but will be used
as an awareness raising and advocacy tool for the general public. ECPAT UK has also started to plan a series of
comprehensive training for relevant stakeholders through a multi‐disciplinary approach to improve response and care
towards child victims;
• United States: Funds from the sales of the hand cream in the Unites States was approximately $268,000. ECPAT USA
has started on following anti‐child trafficking initiatives: 1. lobbying for changes in state laws to protect child victims of
sexual exploitation (specifically in Connecticut, Ohio and Minnesota) and to build support for a new federal law to fund
six federal shelters through out the US specifically for child victims of sexual exploitation and 2. providing specialised
health care to child victims and building up the capacity of care givers at relevant organisations to improve services to
child victims through trainings.
C. PROGRESS CARDS
An important advocacy component of the ‘Stop Sex Trafficking of Children and Young People Campaign’ is the country
progress card system, which ECPAT and The Body Shop created to assess the progress of State’ action on specific
commitments and promises to uphold the rights of the child to protection from sex trafficking and all forms of
commercial sexual exploitation. In line with the 2008 Rio de Janeiro Declaration and Call for Action to Prevent and Stop
Sexual Exploitation of Children from the World Congress III against Sexual Exploitation of Children and Adolescents, this
innovative tool will provides readers with information on states’ action to combat child trafficking, specifically towards
the three objects of the campaign:
1. Community‐base prevention programmes to stop child trafficking are reaching at‐risk populations;
2. International legal standards for protecting children from trafficking have been incorporated into the national
legal framework; and
3. Specialised government services for child victims of trafficking are integrated into national policies.
In order to estimate the level of progress towards these goals, twelve indicators (four for each campaign objectives) have
been developed that provide some measure of overall achievement of the goals. The findings for each indicator are
presented in a progress card matrix which provides a visual index of the level of action for each indicator by specific
countries. Three colours are used to indicate a significant (GREEN), partial (YELLOW) or inadequate (RED) level of state
action being implemented to achieve the goals.
Example Country Progress Card Matrix
Goal 1: Community‐base Prevention Progammes
1.1 Prevention 1.2 Collaboration 1.3 Awareness raising 1.4 Teacher training
Goal 2: Legal Framework
2.1 Optional Protocol 2.2 Trafficking Protocol 2.3 National legislation 2.4 Special police units
Goal 3: Specialised Services for Child Victims
3.1 Helpline 3.2 Shelters 3.3 Medical services 3.4 Psychological counseling
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The data for the 43 Progress Cards (one per country directly implementing the campaign) was collected through various
sources, focusing mainly on ECPAT’s experiences in monitoring progress on the implementation of the Agenda for Action
against commercial sexual exploitation of children. Data specifically on child trafficking (even more so for child sex
trafficking) was limited and data quality in each country uneven. ECPAT has taken every effort to minimise differences
and work with its partners in each of the countries to identify optimal data sources. ECPAT member groups and partners
played an important part in data verification and ‘scoring’ of each indicator.
The benefits of the progress cards are the ability to provide straightforward and precise information on the level of state
protection on child trafficking; as well as allow for comparisons based on uniform indicators and global analysis
supported by aggregated information. Based upon the three key elements of a comprehensive strategy to combat child
trafficking (prevention, protection and assistance), it also provides an overview of the main challenges and gaps in
addressing child trafficking, while providing a useful baseline for informing campaigns and advocacy activities at national
and global levels. Moreover, the progress cards provide recommendations for each country based on key international
commitments (2008 Rio de Janeiro Declaration and Call for Action to Prevent and Stop Sexual Exploitation of Children, UN
Convention on the Rights of the Child, Optional Protocol on the sale of children and UN Trafficking Protocol).
The essence of these progress cards is to provide clarity on government actions and thereby hold states accountable for
policies and measures taken to meet their obligations towards children. The findings of the Progress Cards also become
the basis for the campaign’s advocacy strategy starting with country petitions for year two. It summarises the situation of
child trafficking for the general public in an efficient way that enables their involvement in the campaign’s advocacy
activities. It also provides a good ‘snapshot’ of the measures taken by states to combat child trafficking. The country
progress card booklets will be available on‐line in July 2010 7 .
3. FUTURE PLANS: TOWARDS YEAR TWO & THREE
As the report has highlighted, the goal of the first year of the was to educate and raise awareness on the issue of child sex
trafficking and raise funds for the immediate relief brought to child victims through the sale of the hand cream. Since the
campaign’s launch in August 2009, hundreds of thousands of customers have demonstrated their commitment and
interest in contributing to this campaign to secure a safer world for children. ECPAT and The Body Shop will continue to
engage customers and the general public in creating a greater understanding of the issue and providing concrete and
accessible information for each country, allowing the public to assess the situation and to open opportunities for public
action against child sex trafficking.
Year two and year three of the campaign will focus on advocating for changes in state policies and laws to protect
children from child sex trafficking. As mentioned earlier, a key advocacy tool for the second year of the campaign is the
country progress cards. From these booklets, ECPAT groups and The Body Shop will create a country‐specific petition to
base its advocacy activities; in lobbying states to take specific action to combat child sex trafficking. As part of our
commitment to inspire change, The Body Shop and ECPAT will be collecting signatures from supporters of the campaign
in each country and will continue to mobilise active supporters to carry forward the message of the campaign.
Furthermore, with the funds raised by the campaign, ECPAT will continue to implement anti‐child trafficking initiatives in
the areas of prevention, protection and provision of care and rehabilitation in more locations and countries.
ECPAT and The Body Shop believe that through customer participation in the campaign and awareness of the country
progress cards, the public will be significantly more informed of the various issues related to child trafficking and able, in
the long term, to call for comprehensive and integrated strategies to address the problem and prevent it ensuring that
the rights of child victims will not be sidelined and they will be able to better access a broad and inclusive range of
services for their support and recovery.
7
More in‐dept information about the campaign’s progress card can be found in this report: Monitoring State Progress to Protect Children & Young
People from Trafficking for Sexual Purposes, is available for free at:
http://www.ecpat.net/EI/Publications/Trafficking/Global_Monitoring_ProgressCards_FINAL.pdf
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