Fabricator May 11 - profinder.eu

PRODUCT PAGES
Doctor’s orders
Fabricators using Dr Hahn door
hinges feared the worst when their
UK distributor suddenly ceased supply
earlier this year.
However, the German manufacturer
took immediate steps to ensure
continuity of supply by contacting VBH
(GB) with regard to the hardware
distributor taking Dr Hahn hinges into
its range.
The two companies have a long
history of cooperation in many
countries so VBH (GB) was already
aware of the quality of the product.
Supply was maintained to all of Dr
Hahn’s existing customers initially by
Clicking good
Just a month after its relaunch, Rehau’s
consumer website at
www.rehauhome.com has seen a 20%
increase in the number of visitors.
The website is being promoted
extensively via Rehau’s consumer
advertising in both Ideal Home and
Homes and Gardens magazines and a
new Google Adwords campaign started
at the beginning of April.
The increase is good news for the
300+ Rehau authorised partners who
are listed on the dealer locator section
of the website, particularly since the
number of visitors using the dealer
locator has also increased by 58% and for Rehau and for our authorised
the number clicking through from this
to view partners’ own websites has
partners and we’re very pleased that the
recent improvements are paying off.
increased by 89%.
“At the beginning of March we
Sheila Normington, the authorised
partner coordinator at Rehau, said:
relaunched the website with enhanced
search engine optimisation and this is
“The website is continually being leading directly to more visits and more
improved to make it work harder both enquiries.” ❐ Tel: 01989 762600
direct deliveries from the German
factory, but all hinges, including the KT-
EV and KT-SV flags, are now supplied
from VBH Gillingham.
VBH marketing manager Gary
Gleeson says:“Many fabricators fit these
hinges to their PAS24/SBD spec doors
so it was vital that Dr Hahn quickly
found a reliable partner in Britain. We
were delighted to fill that role whilst
adding yet another quality product to
our range.” ❐
Tel: 01634 263263
“ManufacturingVS windows in small numbers quickly can be
disruptive and costly for mainstream fabricators.” So says Synseal
chief David Leng as the company launched its latest range of
coloured vertical sliding frames, which are designed to compete
head to head with timber in terms of performance but particularly
in the key areas of appropriate styling and finish.
“Our increased range ofVS frames are designed to prove
acceptable in sensitive locations and properties by offering a finish
that is indistinguishable from high quality timber but which offer
market leading energy rated performance,” said Leng.“The fittings
and especially the balances are of the highest quality and will
outlast anything else available,whatever the frame material, whilst
being competitively priced and easy to install and set up.
“If a fabricator manufacturing frames to this quality in low
numbers analyses his costs, he is almost guaranteed to be losing
money on every frame he produces. He must be honest with
himself and consider the inconvenience of switching production
from other,usually more profitable products, the downtime in
setting up for small runs, high scrap levels, poor optimisation of
foiled profiles, the cost of large stockholdings of seldom used
profiles, multiple glass options and expensive hardware.The list
goes on.
“We began the manufacture ofVS frames as a support service
simply because we were aware of the difficulties of making this
style in low volumes.We produce these frames with a five day lead
time to allow our fabricator customers to compete in what can be
a very lucrative market.” ❐
www.synseal.co.uk
The Fabricator 2011 35