Fabricator May 11 - profinder.eu

NEWS
Open days products and demos
Bowater Building Products
demonstrated its forthcoming and
enhanced marketing support to over 60
customers recently, while giving them
up-to-the-minute market analysis at two
open days at its headquarters in Sutton
Coldfield.
The company unveiled its new
revamped showroom with 18 new
displays that demonstrate its marketleading
technology and comprehensive
product range.These include the awardwinning
SmartSash window which can
meet the strictest criteria of thermal
marketing support materials, from web
site templates to direct mail, advertising
performance specified in the code for templates, and showroom posters,
sustainable homes, System10 Aluminium, tailored to the individual customer.
curtain walling and double rebate The company also ran a series of
composite doors.
Also new for 2011 is a range of
workshops about some of the other
initiatives available to help customers
innovative and effective customer grow sales. ❐
Starring roles
Schüco winner
Schüco UK was named manufacturer
of the year at the Building Awards
held on Thursday 7 April in the
Grosvenor House Hotel, Park Lane.
Over 1,300 guests saw Schüco managing
director Marc von Briel accept the
coveted award, which had been
sponsored by the Construction
Products Association.
The panel of judges declared Schüco
to be the clear winner in this category
thanks to an impressive programme of
expansion and investment that marked
it out as a true industry leader. In
contrast to the many companies that
were retrenching during 2010, Schüco
UK used the year to invest heavily in its
renewables offering, recruiting extra
staff and developing new BIPV systems.
In addition, it expanded the resources
of its aluminium division, launching a
series of new window and façade
systems including a Green Guide‘A’ rated
Aquiet residential street in Chiswick
became a hive of activity recently
when Saint-Gobain Glass descended to
film the new Planitherm TV
commercials.
The television adverts – that will be
window. Schüco was also commended
for its commitment to improving the
industry’s overall knowledge base by
running an increased number of courses
– which are open to any company – at
its purpose-built training centre in
Milton Keynes. ❐
aired on ITV channels 1 and 3, Sky
channels, Channel 4, and More4 – will
follow two women who go through the
process of buying new windows.
To get the message across, the
production company chose a leafy
neighbourhood in Chiswick, West
London, to base the residents. Three
separate adverts were filmed in a single
day, with the advertising agency,
production cast and crew, and Saint-
Gobain Glass marketing team working
6
well into the night to get them finished.
“The producer Nadia Matthews, and
director Lydia Esler, had a real eye for
detail, which meant taking our time to
get it absolutely right,” says Craig
Dodsworth, market manager for Saint-
Gobain Glass. “This was despite
Chiswick being in the flight path for
Heathrow, and filming between passing
planes. Also, there were spells of cloud
that halted filming because having a
bright clear day was important to show
the benefits of the energy efficient
glass.” ❐
The GGF has advised the
England and Wales Cricket Board
on the type of glass that should
be used to glaze a cricket
commentary box after the BBC
Radio 5 Live commentator was
hit on the back of the head by a
cricket ball during a recent game
(the incident can be heard here:
www.bbc.co.uk/news/uk-wales-
13267353).
Following the incident,The GGF’s
outgoing deputy chief executive,
Ian Chisholm, contacted the
England and Wales Cricket Board
with advice regarding safety
glazing. ❐
The Fabricator 2011