Professional Hair Care Products Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020: Future Market Insights
Beauty and personal care industry includes skin care, hair care, oral care, cosmetics, toiletries, and others. Of all the aforementioned segments, demand for hair care products has restored from 2013. Consumers are becoming sophisticated in nature which has led to change in buying patterns for personal care products. Thishas led to introduction of customized products sustaining the assorted need of the consumers based on different cultures, hair types, and regions. Also, rising concerns for hair protection, demand for professional hair care products is expected to increase in the next five to six years. Professional hair care products are predicted to record a growth of around 5% to 6% annually in the near future.
Beauty and personal care industry includes skin care, hair care, oral care, cosmetics, toiletries, and others. Of all the aforementioned segments, demand for hair care products has restored from 2013. Consumers are becoming sophisticated in nature which has led to change in buying patterns for personal care products. Thishas led to introduction of customized products sustaining the assorted need of the consumers based on different cultures, hair types, and regions. Also, rising concerns for hair protection, demand for professional hair care products is expected to increase in the next five to six years. Professional hair care products are predicted to record a growth of around 5% to 6% annually in the near future.
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<strong>Future</strong> <strong>Market</strong> <strong>Insights</strong><br />
<strong>Global</strong> <strong>Professional</strong><br />
<strong>Hair</strong> <strong>Care</strong> <strong>Products</strong><br />
<strong>Market</strong><br />
Share, <strong>Global</strong> Trends,<br />
<strong>Analysis</strong>, Research, Report,<br />
Opportunities,<br />
Segmentation <strong>and</strong> Forecast,<br />
<strong>2014</strong><br />
www.futuremarketinsights.com<br />
sales@futuremarketinsights.com
Report Description<br />
Beauty <strong>and</strong> personal care industry includes skin care, hair care, oral care, cosmetics, toiletries,<br />
<strong>and</strong> others. Of all the aforementioned segments, dem<strong>and</strong> for hair care products has restored<br />
from 2013. Consumers are becoming sophisticated in nature which has led to change in buying<br />
patterns for personal care products. Thishas led to introduction of customized products<br />
sustaining the assorted need of the consumers based on different cultures, hair types, <strong>and</strong><br />
regions. Also, rising concerns for hair protection, dem<strong>and</strong> for professional hair care products is<br />
expected to increase in the next five to six years. <strong>Professional</strong> hair care products are predicted<br />
to record a growth of around 5% to 6% annually in the near future. Factors such ashair stylist<br />
recommendations, efficacy of the products, <strong>and</strong> increasing penetration of hair care services<br />
are expected to bolster the professional hair care products market growth in near future.<br />
Browse Full Report@ http://www.futuremarketinsights.com/reports/details/globalprofessional-hair-care-products-market<br />
The professional hair care market is expected to witness growth due to factors such as<br />
increased consumer spending on personal care products, growing disposable income of<br />
consumers in emerging nations, <strong>and</strong> increasing penetration of hair salon services across the<br />
globe. In addition, changing hair grooming pattern especially among the male consumers is<br />
expected to fuel the market growth. However, high pricing coupled with less availability of<br />
professional hair care products across the designed distribution channels are restricting the<br />
market growth. Although, the professional hair care products market has attained a maturity<br />
level in developed countries, introduction of highly specialized products in shampoo <strong>and</strong> hair<br />
colorant category is anticipated to enhance the market growth.
Report Description<br />
Also, in developing countries introduction of products addressing issues of consumers related<br />
to grey hair, d<strong>and</strong>ruff <strong>and</strong> hair loss are expected to fuel the market growth. For instance, in<br />
India inclination of consumers towards enhanced hair appearance is a key trend leading to a<br />
shift in consumers from conventional products to professional hair care products.<br />
Furthermore, increasing product visibility across multi retail outlets aids the market growth<br />
during 2015-<strong>2020</strong>.<br />
The professional hair care products market is segmented on the basis of product type, <strong>and</strong><br />
distribution channels. The various professional hair care products are broadly classified as<br />
conditioners, shampoos, hair colorants, hair serums, hair masks, hair sprays, <strong>and</strong> others.<br />
Among abovementioned products, the hair colorants category is expected to witness a growth<br />
of around 8% to 9% as compared to the other products. The various distribution channels<br />
through which the professional hair care products are marketed include spa <strong>and</strong> salons, web or<br />
online shopping stores, supermarkets <strong>and</strong> hypermarkets, speciality stores, <strong>and</strong> others.<br />
North America is expected to dominate the market during the forecast period, accounting for<br />
more than 30% of the market share by <strong>2020</strong>. However, Asia pacific is expected to record<br />
highest CAGR as compared to other regions. Changing consumer buying patterns supported by<br />
increasing disposable income <strong>and</strong> spending on personal care products in countries such as<br />
India <strong>and</strong> China is driving the growth of professional hair care products in this region.<br />
Furthermore, growth of organizedretail industry is expected to enhance the dem<strong>and</strong> for<br />
professional hair care products in MEA.
Report Description<br />
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Some of the major international players in this market include L’oreal Group, Kao Group,<br />
Henkel AG & Co., Aveda Corporation, Procter & Gamble Co., Unilever Group, <strong>and</strong> PBI Group<br />
Inc., among the others. As a strategic move to enhance the product visibility, these companies<br />
are focused on increasing product penetration through online retailing, <strong>and</strong> creating<br />
awareness for hair care products through advertisements. In addition, high promotional<br />
activities such as increasing television commercials, value added packages in the hair care<br />
products range, <strong>and</strong> other offers has led to increased purchase of hair care products across the<br />
globe.
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Report Description<br />
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