here - 2011 - Perth International Arts Festival

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The innovative role the arts can play in business is something no contemporary CEO should overlook. David Clarke Executive Chairman, Macquarie Bank Vision and Aspiration: High Impact, High Intensity For three amazing weeks in summer, life in Perth is interrupted by the opportunity to participate in one of the world’s great international arts festivals. » Over 200 events across all art forms » Over 700 international, national and local artists » An audience of more than 300,000, including free events for our community » $1,000,000 plus marketing and advertising campaign » A publicity campaign generating more than 1000 print media articles and eight television stories » Free artist talks and forums Your Brand on the International Stage at The Perth International Arts Festival An investment in the arts directly benefits your business: » Builds brand profile and promotes brand values » Enhances corporate reputation » Engages employees » Fosters innovation in your business » Nurtures relationships with key stakeholders » Contributes to the community and the life of the city in which your business operates
History: Australia’s Premier International Arts Festival Founded in 1953 by The University of Western Australia, the Perth International Arts Festival is the oldest international arts festival in Australia, and Western Australia’s premier cultural event. Over the past 50 years the Festival has welcomed some of the world’s greatest artists to Perth and delivered a performing arts program (theatre, opera, music and dance) of the highest international quality. The Festival has grown to reflect the eclectic tastes and distinct identity of the people of Western Australia and now encompasses performing arts, literature, film, visual arts and contemporary music programs. For two generations of locals, summer in Perth without the Festival is simply unimaginable. Our Mission We exist to stimulate our culture and inspire our communities by conducting a contemporary annual arts festival of the highest international quality. OUR VALUES Our Foundation – Integrity Our Life Force – Creativity Our Process – Collaboration Our Drive – Passion Our Challenge – Innovation The international program of the Festival embodies the pursuit of excellence in the arts and the Festival will continue to bring the world’s leading arts practitioners to Perth. The breadth, diversity and challenge that this offers our audiences are the most exciting characteristics of the Festival. Alongside these world artists, the Festival remains committed to the development and presentation of excellence in the art forms within our own community, reflecting our unique place in the world. This is also a festival for, and about, people. It is a time to animate our city, our wonderful environment and to explore the cultures of those who make up our community. Through a range of programming experiences, we aim to make the Festival accessible to as broad a range of people as possible. Our annual event gives us an opportunity to celebrate not only the arts, but also to celebrate ourselves. Shelagh Magadza Artistic Director OUR AUDIENCE The Festival has undertaken substantial audience segmentation research, giving insight into who our supporters are and why they value the Festival experience. Our audience is a high value market segment that is not easily reached through traditional marketing communications channels. We are happy to share this audience information with you to ensure that your partnership-marketing program reaches its full potential.
Page 1: Involvement in a private sector art
Page 5 and 6: We regard our support for the arts
Page 7 and 8: OUTSTANDING FESTIVAL PARTNERSHIPS W

here - 2011 - Perth International Arts Festival

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