here - 2011 - Perth International Arts Festival

Involvement in a private sector arts relationship could take your
organisation … to a place you never would have dreamed possible.
James Strong
Former CEO, Qantas
AN INVITATION TO PARTNER
THE PERTH INTERNATIONAL ARTS FESTIVAL

The innovative
role the arts can
play in business
is something no
contemporary CEO
should overlook.
David Clarke
Executive Chairman,
Macquarie Bank
Vision and Aspiration:
High Impact, High
Intensity
For three amazing weeks in summer, life
in Perth is interrupted by the opportunity
to participate in one of the world’s great
international arts festivals.
» Over 200 events across all art forms
» Over 700 international, national and local
artists
» An audience of more than 300,000,
including free events for our community
» $1,000,000 plus marketing and
advertising campaign
» A publicity campaign generating more
than 1000 print media articles and
eight television stories
» Free artist talks and forums
Your Brand on the
International Stage at
The Perth International
Arts Festival
An investment in the arts directly benefits
your business:
» Builds brand profile and promotes
brand values
» Enhances corporate reputation
» Engages employees
» Fosters innovation in your business
» Nurtures relationships with key stakeholders
» Contributes to the community and the life
of the city in which your business operates

History: Australia’s Premier
International Arts Festival
Founded in 1953 by The University of Western Australia,
the Perth International Arts Festival is the oldest
international arts festival in Australia, and Western
Australia’s premier cultural event.
Over the past 50 years the Festival has welcomed some
of the world’s greatest artists to Perth and delivered
a performing arts program (theatre, opera, music and
dance) of the highest international quality. The Festival
has grown to reflect the eclectic tastes and distinct
identity of the people of Western Australia and now
encompasses performing arts, literature, film, visual arts
and contemporary music programs.
For two generations of locals, summer in Perth without
the Festival is simply unimaginable.
Our Mission
We exist to stimulate our culture and inspire our
communities by conducting a contemporary annual arts
festival of the highest international quality.
OUR VALUES
Our Foundation – Integrity
Our Life Force – Creativity
Our Process – Collaboration
Our Drive – Passion
Our Challenge – Innovation
The international program of the Festival
embodies the pursuit of excellence in
the arts and the Festival will continue
to bring the world’s leading arts
practitioners to Perth. The breadth,
diversity and challenge that this offers
our audiences are the most exciting
characteristics of the Festival. Alongside
these world artists, the Festival remains
committed to the development and
presentation of excellence in the art
forms within our own community,
reflecting our unique place in the world.
This is also a festival for, and about,
people. It is a time to animate our
city, our wonderful environment and to
explore the cultures of those who make
up our community. Through a range
of programming experiences, we aim
to make the Festival accessible to as
broad a range of people as possible. Our
annual event gives us an opportunity to
celebrate not only the arts, but also to
celebrate ourselves.
Shelagh Magadza
Artistic Director
OUR AUDIENCE
The Festival has undertaken substantial audience
segmentation research, giving insight into who
our supporters are and why they value the Festival
experience. Our audience is a high value market
segment that is not easily reached through traditional
marketing communications channels. We are happy to
share this audience information with you to ensure that
your partnership-marketing program reaches its full
potential.

CREATIVE DEVELOPMENT:
A TAILORED PARTNERSHIP
FOR YOUR BUSINESS
The Festival’s business development team will work
with you to tailor a partnership that meets your
objectives, delivers tangible outcomes
and optimises return on investment.
For your brand
» Brand alignment with a high profile event
» Exposure to an educated and discriminating audience
in an uncluttered, non-commercial environment
» Acknowledgement of your support for the
development of the arts, culture and community
in Western Australia
For your business
» Involvement in an extensive event program that offers
opportunities to partner/sponsor events that suit your
business objectives
» Visible recognition at your sponsored event and in the
Festival’s extensive marketing campaign
» Creative and targeted cross-promotion, leveraging and
experiential marketing opportunities
» Exclusive networking opportunities with leading
business, government and community decision makers
» Tangible reporting mechanisms and sophisticated
research and evaluation tools
» Access to a sponsorship leveraging workshop
A SELL-OUT SEASON: THE OPPORTUNITIES
MAY
»
JUNE
»
JULY
»
AUGUST
»
SEPTEMBER
»
OCTOBER
»
Investigate
partnership
opportunities
with the Festival
Work with
the business
development
team to
plan your
involvement in
the Festival
Creativity and
innovation
workshop for your
staff
Exclusive invitation
to the Festival’s
partner networking
event
Invitation to view
program prior to the
public launch
Boardroom lunch
with Artistic
Director
Festival Major Marketing and Publicity Campaign
Lotterywest Fe

We regard our support for the arts as a real contribution
towards healthy, diverse and sustainable communities.
Graeme John
Managing Director, Australia Post
For your stakeholders
» Exceptional corporate hospitality and moneycan’t-buy
experiences tailored to cater for specific
stakeholder groups
» Discounted tickets for staff
» Exclusive invitations to Festival events
» Introduction to Festival artists and staff
» Opportunities for Festival staff involvement in
your staff development through inter-organisational
programs such as mentoring and creative
thinking workshops
For our community
» Assist the arts sector to directly stimulate economic
development and the health and wellbeing of the
Western Australian community
» Contribute to the development of a vibrant community
that will attract business leaders to live, work and visit
» Foster creativity, innovation and development in
Western Australia that will underpin the state’s ability
to sustain economic growth in the long term
» Accessibility to the arts through extensive free events
» Alignment with The University of Western Australia
provides opportunities to access the university’s
expertise in teaching and research and its broad
network of alumni members, students, staff
and supporters
NOVEMBER
»
DECEMBER
»
JANUARY
»
FEBRUARY
»
MARCH
»
APRIL
»
The Festival
Program Launch
Festival leveraging
workshop with all
partners
Plan your Festival
experience with
your complimentary
ticket allocation
Exclusive invitation
to sponsor and
media garden party
Festival program
presentation to
your staff
Attend Festival
events
Corporate signage
opportunities at
events
Festival hospitality
for your
stakeholders
Business networking
opportunities
Attend Festival
productions with
your complimentary
ticket allocation
Debrief on
your Festival
experience with
the business
development
team
Exclusive Festival
party invitations
stival Film Season
Perth International Arts Festival

Cities have one crucial
resource – their people.
Human cleverness,
desires, motivations,
imagination and
creativity are replacing
location, natural
resources and market
access as urban
resources. The creativity
of those who live in and
run cities will determine
future success.
The Creative City
Charles Landry
The creative
imagination knows no
divide between science
and art … It seeks
the unknown and it
invents the future …
This imagination is a
human resource whose
creative potential has
yet to be fully tapped
and transferred into
economic and social
value for Australia.
Prime Minister’s Science Engineering
and Innovation Council (2005)
ENCORE PERFORMANCE:
THE FUTURE FOR YOUR BUSINESS
Message from Julian Donaldson – General Manager
The business opportunities that a partnership with the
Perth International Arts Festival presents are limited only
by our imagination.
At the heart of what we do is a drive to stimulate our
community’s imagination to open up the possibilities
of what may be. We do this through commissioning and
presenting work of the highest artistic merit from around
the world. The impact this has on our society is profound.
Festival time is a time for reflection, consideration,
interaction, debate and celebration. A time like no other:
a time your business can take centre stage by declaring
its support for the vital contribution the arts makes to a
healthy society.
We recognise that Western Australia is a unique place. Its
economy is driven by a world-class resources sector and
opportunities abound. To capitalise on our good fortune
requires new thinking, innovation and the development
of clever ideas across all the economy’s sectors. Support
for creativity and creative thinking is one means of
capitalising on these opportunities. The return on
investment will be a community that is richer for its
deeper understanding of its own identity and its place in
the world.
More and more business leaders now recognise that their
success depends not only on economic performance but on
how sustainable their businesses are and how effectively
they interact with their workforce.
By partnering with the Festival, businesses contribute to
the quality of life of their employees, their families, the
local community and society at large.
We warmly invite you to join us in bringing this amazing
Festival to Perth.

OUTSTANDING FESTIVAL PARTNERSHIPS
Wesfarmers
Wesfarmers is a diversified
industrial corporation built
on the ability to recognise
strategic opportunity and
invest in growing a business.
From 2004 to 2007 Wesfarmers
supported the Festival
through the Wesfarmers Arts
Commission Series by investing
in the creative development of
major new Western Australian
work for a national and
international artistic platform.
From 2008 to 2011, Wesfarmers
Arts continues to support
the Festival through the
Art City program.
Lion Nathan
Lion Nathan and the Festival
have the common goal of
creating a space where people
can mix, mingle, talk and
debate while experiencing
international and Australian
contemporary culture. Lion
Nathan supports Beck’s
Music Box and leverages an
experiential marketing story
to build the Beck’s brand and
customer loyalty to the brand.
Deloitte
Deloitte is a global company
providing expert business
strategy and financial advice
within the local, national
and international business
environment. Deloitte supports
the Festival to bring works of
international excellence to the
stage in Perth.
Alcoa of Australia
Alcoa is Australia’s largest
aluminium producer with
a community investment
program that aims to develop
partnerships leading to more
vibrant, inclusive communities
in which to live and work. As
part of its ‘arts for everyone’
philosophy, Alcoa supports the
Festival theatre program in
connecting the people of Perth
with innovative, exciting and
world-class arts experiences.
Rio Tinto
Rio Tinto is one of the
world’s leading mining and
exploration companies. Rio
Tinto’s community investment
program aims to identify
and support initiatives that
can contribute to the future
development of the state and
the welfare of its people. For
the 2008 Festival, Rio Tinto
and Perth Festival joined forces
for the first time to present a
theatrical re-imagining of the
novel The Turning, written by
one of Western Australia’s most
beloved authors, Tim Winton.
Rio Tinto supports the telling
of Western Australian stories.
Support your business environment.
Support your international arts festival.
Business Development Manager
Perth International Arts Festival
M418 . The University of Western Australia
3 Crawley Avenue . Crawley WA 6009
t +61 8 6488 8677 . f +61 8 6488 8555
perthfestival.com.au

AWARD WINNING
Partnership Case StuDIES
Wesfarmers Arts
In 2003 the Festival and Wesfarmers developed a
programming strategy to enable the Festival to commission
new artistic work – the Wesfarmers Arts Commission Series.
As a diversified company Wesfarmers has built an
impressive record of identifying potential in under –
performing companies, investing in those companies
and making strategic changes that release value for
shareholders and pay dividends long into the future.
Wesfarmers applied these same business principles to
the Wesfarmers Arts Commission Series. It demonstrated
strong vision and strategy to implement a capacity
building objective in the local arts sector, which will pay
creative dividends for all of Western Australia.
The Series established a significant pool of money to be
invested in the creative development of new work. Like
all research and development the creation of new work
attracts significant risk. Wesfarmers’ investment meant
the Festival, in partnership with the Western Australian
flagship arts companies, could absorb this risk and give
leading local, national and international artists the
freedom to create new work:
» The Festival & West Australian Ballet, 2005, Kalmuk
» The Festival & West Australian Symphony Orchestra,
2006, Vexations and Devotions
» The Festival & Black Swan Theatre Company, 2006,
The Odyssey
» The Festival & West Australian Opera, 2007, The Love of
the Nightingale
In 2007 the partnership won the State and National
Australia Business Arts Foundation (AbaF) Marsh
Partnering Award for partnerships with businesses
employing 200 or more people. The Partnership went on
to win the Partnership of the Year Award.
A leading example of what the Australia Business Arts
Foundation Partnership Awards are about, in the sense
that you have a great corporation providing significant
funding and producing quality outcomes that is also doing a
significant amount of work to underscore the importance of
the arts both to patrons and the community.
AbaF Partnership Award Judge
Deloitte
In 2006 the Festival and Deloitte had a number of open
and honest discussions about both companies core
business objectives in order to develop a mutually
beneficial and unique partnership.
Deloitte’s Partnership Objectives:
» To develop an innovative community investment
strategy that builds the Deloitte brand profile in the
local community
» To engage staff and clients by building a connection
with the arts community
The Festival’s Partnership Objectives:
» To seek a financial commitment for the international
program in order to keep ticket prices low thereby
increasing accessibility across a broad spectrum of our
community
» To engage consultants to enhance long term strategic
business planning
Deloitte partnered the 2007 Festival, providing financial
support for the Cloud Gate Dance Theatre of Taiwan
production of Wild Cursive at His Majesty’s Theatre.
Deloitte hosted a number of cocktail events for clients and
key stakeholders throughout the Festival. Deloitte staff
were given a behind the scenes tour of the 2007 program
to enable a deeper understanding of the Festival program
and promote the partnership internally.
Deloitte provided management consultancy in order to
apply some business strategy analysis and rigour to the
Festival business model.
In 2007 the partnership won a Western Australian Business
Arts Partnership Award for Best First Time Partnership.
The Love of the Nightingale, 2007
Photo by James Rogers
Wesfarmers Arts continues to support the Festival with the
Art City program which will transform our city spaces from
2008 to 2011.
This publication has been generously printed by GEON Advance Press on paper supplied by Edwards Dunlop.