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Let Me Count the Ways …
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CALIFORNIA CHIROPRACTIC ASSOCIATION
Volume 37 | Issue 3 | May / June 2012
NCMIC chiropractic malpractice
policyholders will soon receive
a premium dividend for the 16th
year in a row. * Over the years, our
D.C.s have used their dividend in
innumerable ways …
I donate to chiropractic research
because I think it will be vital to
sustain and advance our profession.”
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I like that I’m getting money back from an insurance
company—I think that’s very unusual. Among other things,
I have used my past dividend checks to make donations to a
homeless shelter and my chiropractic university.”
“H.B. Mangar, D.C., F.A.C.O. | San Francisco, California
C C A L E G C O N
www.ncmic.com
14001 University Avenue • Clive • Iowa 50325
* Premium dividends are not guaranteed. We Take Care of
Our Own is a registered service mark of NCMIC Group, Inc.
©2012 NCMIC NFL 3168
I stay with NCMIC because, unlike some other
malpractice insurance companies, they support
the chiropractic profession. My premium dividend
check, in effect, lowers my premium.” “Mary Rutkowki, D.C., D.A.B.C.O. | Center Valley, Pennsylvania
Find out how you, too, can become
eligible for NCMIC premium dividends
along with the many other ways
you can benefit from the NCMIC
Malpractice Insurance Plan.
Call 1-800-769-2000, ext. 3120.
In this issue . . .
Interview with Dr. John Scaringe
Legal Implications of Chiropractic “Groupons”
Keeping Up on Research Easily and Affordably
Should You Pack Heat, and Other Consulting Questions
Convention Wrap-up and Pictures
Legislative Conference Wrap-up and Pictures
Convention
VIDEO
page 37
Page 2 May / June 2012 www.calchiro.org Page 1

Journal Advisory Board Chair
Christina Dumbadse, DC
tdumbadse@Mac.com
Journal Advisory Board
Ed Le Cara, DC
drlecara@sbcglobal.net
Robert Chatfield, DC
bnbchat@yahoo.com
Darrel Crain, DC
drdarrel@earthlink.net
Ed Cremata, DC
cremata@gmail.com
Michael Hubka, DC
mhubka@att.net
Maia James, DC
maia@embracehealth.org
Robert Walsh, DC
docrobwalsh@sbcglobal.net
Penny Cunha, Editor
pennycunha@calchiro.org
Advertising Sales
Steve Berlin, C&S Publishing
candspublishing@gmail.com
Vision: Doctors of chiropractic as the
providers of first choice for wellness and
the optimization of health.
Mission: Promoting high standards of
professionalism and patient care through
education, advocacy and accountability.
The CCA Journal, California Chiropractic Association (ISSN
1060- 1155) is published six times per year and electronically
delivered to CCA members and non-members.
© 2012 California Chiropractic Association. All rights reserved.
The Editor and Board of Directors of the CCA assume no
responsibility for material contained in articles and advertisements
published, nor does publication necessarily constitute
endorsement by them. The publisher reserves the right to reject
or cancel any advertising for any reason at any time. Manuscripts,
photographs and other material submitted cannot be
returned. The CCA Journal is the official publication of the CCA.
The CCA Journal is owned and published by the CCA for the
purpose of promoting Chiropractic and general health progress.
Although formally accepting and publishing the reports of the
various committees, and the essays read before or submitted
to it, the CCA holds itself without responsibility for the opinions,
theories, or criticisms therein contained except when otherwise
decided by special resolution. The entire contents of the CCA
Journal are copyrighted by the California Chiropractic Association.
No portion of this magazine may be reproduced, in any
form, either in whole or in part, without the written consent of
the publisher.
President’s Message
5 A Message From Your CCA President, Dr. Englund
Features
6 - 9 Legal Implications of Chiropractic “Groupons”
10 - 11 Keeping Up With Research - The Easy and Affordable Way
12 - 13 Should You Pack Heat, and Other Questions
14 - 15 Chiropractic College News
17 - 23 Questions and Answers With Dr. John Scaringe
24 - 29 Legislative Conference Wrap-Up and Pictures
25 Help Stop SB 924
31 - 39 Convention Wrap-Up, Pictures and Video
46 - 47 Classified Ads
Seminars, Events and Activities
40 - 41 Right in Your Back Yard 12-Hour Re-Licensing Seminars
42 - 43 CCA Seminar and Events Calendar
44 - 45 Distance Learning CE Seminars
Advertisers
8, 38 Advantage Claims Recovery Group
6, 38 Carlson & Jayakumar, Attorneys at Law
48 Chiropractic Health Advocacy Mobilization Project
45 EClaims
49 Foundation for Chiropractic Progress
2 National Chiropractic Council
OBC, 39 NCMIC Chiropractic Soulutions
9 Warren G. Bender Co.
Page 2 May / June 2012 www.calchiro.org Page 3

executive committee
board of directors
president’s message
Vernon Englund, DC
President
2335 Lincoln St
Oroville, CA 95966
Tel 530.534.3590
Fax 530.534.1831
englundchiro@sbcglobal.net
Tracy Cole, DC
First Vice President
1347 Northcrest Drive
Crescent City, CA 95531
Tel 707.464.2921
Fax 707.464.2131
tcole@aol.com
department chairs
John Bueler, Jr., DC
Member Services
P. O. Box 989
Crestline, CA 92325-0989
Tel 909.338.6477
Fax 909.338.1639
drjbj1@gmail.com
staff
Penny Cunha
Executive Director
ext. 138
pennycunha@calchiro.org
Michelle Bancroft
Administrative Assistant
ext. 136
mbancroft@calchiro.org
Kimberly DeWeese
Director of
Conventions & Seminars
ext. 142
kdeweese@calchiro.org
David Paris, DC
Second Vice President
Veterans’ Administration
Outpatient Clinic
351 Hartnell Avenue
Redding, CA 96002-1845
Tel 530.226.7647
Fax 530.223.2811
dparisdc@gmail.com
Robert Walsh, DC
Chief Financial Officer
5480 Sunol Blvd., Suite 3
Pleasanton, CA 94566-7762
Tel (925) 485-4534
Fax (925) 846-2264
docrobwalsh@sbcglobal.net
Kassie Donoghue, DC
Governmental Affairs
3908 J Street, Suite 2
Sacramento, CA 95819
Tel 916.451.5458
Fax 916.451.5481
kassdc@hotmail.com
Steven Hammer, DC
Conventions & Seminars
6009 Auburn Blvd., Suite 120
Citrus Heights, CA 95621
Tel 916.723.3131
Fax 916.723.3146
steven.hammer@att.net
Kassie Donoghue, DC
Governmental Affairs
Director
ext. 130
kdonoghue@calchiro.org
Scott Van Horn
Membership Sales Director
ext. 124
Mary Witcraft
Events & Meetings
Coordinator
ext. 141
mwitcraft@calchiro.org
Steve Tullius, DC
Secretary
902 W. Grand Avenue
Grover Beach, CA 93433
Tel 805.481.1566
Fax 805.481.5281
steve_tullius@yahoo.com
Kenneth Winer, DC
Immediate Past President
7127 Owensmouth Ave
Canoga Park, CA 91303
Tel 818.888.7227
Fax 818.888.3945
brewdoc@roadrunner.com
Eric P. Mumbauer, DC
Industrial Relations
601 S. Brand Blvd., Suite 103
San Fernando, CA 91340
Tel 818.365.0653
Fax 818.365.6533
19691951@msn.com
Brad Sullivan, DC
Insurance Relations
45717 Shasta Lane
Temecula, CA 92592-1383
Tel 818-216-5390
DRBJS@aol.com
Debbie Birkman
Accounts Receivable
ext. 140
dbirk@calchiro.org
Julie Birkman
Receptionist
ext. 120
jbirkman@calchiro.org
Linda Coltrin
Project Manager
& District Liaison
ext. 137
lcoltrin@calchiro.org
Alameda County
Edward Le Cara, DC
925.462.5557
Butte
Larry E. Masula, DC
530.342.6441
Central Coast
Robert Martinez, DC
805.922.0484
Central Valley
Debra R. Harbin, DC
559.439.4439
Contra Costa
Leslie A. Hewitt, DC
925.736.3210
High Desert
Michael Looper, DC
661.272.5895
Kern County
Carol V. Hamilton, DC
661.758.3001
Long Beach
James B. Dohn, DC
562.438.9136
Los Angeles
Metro
Gilbert Gomez, DC
213.387.8935
Los Angeles
Southeastern
Andrew D. Enos, DC
562.929.6033
Los Angeles
Southwest
Grace J. Syn, DC
310.540.5529
Monterey Bay
Troy R. Brunke, DC
831.372.5602
North Bay
Ray Wilbur, DC
707.284.9221
North State
Christopher Kobe, DC
530.275.1585
Orange County
Bea Heller, DC
714.898.0515
Redwood
Jan Dooley, DC
707.822.9171
Riverside County
Jeffrey R. Marrs, DC
951.929.0100
Sacramento Valley
Heather Dehn, DC
916.488.0202
San Bernardino County
John Bueler, Jr., DC
909.338.6477
San Diego County
Timothy Gay, DC
760.736.3330
San Fernando Valley
Eric P. Mumbauer, DC
818.365.0653
San Francisco
Manuel Fonseca, DC
415.695.0654
San Gabriel Valley
Dennis R. Buckley, DC
626.798.7805
San Joaquin/
Stanislaus
Brian W. Crawford, DC
209.474.2252
San Mateo County
Floyd Minana DC
650.286.4288
Santa Barbara
Ernest W. Ferrel, DC
805.963.3232
Santa Clara County
Paul J. Zuchowski, DC
408.972.0303
Santa Monica
Michael Tebbe, DC
310.477.4531
Ventura County
Todd M. Anderson, DC
805.486.8311
Verdugo Hills
Hrayr Sassounian, DC
818.543.1544
Public Corporate
Director
Keith W. Carlson, Esq.
949.222.2008
Student Director
Anne Bui
hienanne@gmail.com
California Chiropractic Association
1451 River Park Dr., Suite 230, Sacramento, CA 95815
Tel 916.648.2727 • Fax 916.648.2738
E-mail: CCA@calchiro.org
www.calchiro.org • www.californiachiropractic.com
A Message From
Your CCA President
By Vernon Englund, DC
CCA President
I am home again after a busy week in San Diego.
Our CCA staff and dedicated volunteers pulled off an incredible
California Chiropractic Association/Parker Seminars
Convention & Exposition at the beautiful setting of
Paradise Point.
If you see CCA staff, Dr. Roy Garlett, CCA Exhibits Chair, or
Dr. Steve Hammer, CCA Conventions & Seminars Department
Chair, give them a special thank you.
A strong contingent of speakers was provided through our
partnership with Parker Seminars.
I had a dream of this joint event, and our combined teams
pulled it off. My desire is to have an even more successful
CCA convention & exposition next year.
Also, while in San Diego, our executive committee nominees
gathered with Dr. Tracy Cole to accomplish positive
planning for the coming year.
I extend my personal thank you to the CCA Executive Director
Search Interview Committee, appointed by the CCA
Board of Directors, for evaluating candidates and selecting
Penny Cunha as our new Executive Director. I am honored
to be the first president Penny has to keep in line.
Vernon Englund, DC
We just held another very successful CCA Legislative Conference
on Tuesday, May 15 where our Governor as well as
Assembly Member Blumenfield addressed our group. Doctors
and students concentrated their efforts in lobbying
our legislators about the five critical issues including the
physical therapy direct access and immunization exemption
bills and health care reform.
Now we will follow up with an ambitious grass roots attack
on our legislators to inform them of the positive sides of
chiropractic and how our services will lower costs in the
health care arena.
I also extend a special thank you to Dr. Kassie Donoghue,
CCA Governmental Affairs Department Chair, for taking
large amounts of time from her practice and family to work
at the Capitol with our lobbyist Monica Miller of Governmental
Advocates.
As you read this, I hope you will take action to make a
contribution to CCA’s political action committee or any
of the other CCA funds. We have much to do on behalf
of the chiropractic profession and chiropractic patients in
California, and your support is appreciated.
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Page 4 May / June 2012 www.calchiro.org Page 5

legal update
legal update
Legal Implications of Chiropractic “Groupons”
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By Keith W. Carlson
and Jehan N. Jayakumar
Carlson & Jayakumar
Introduction
We believe these programs could create significant civil
and criminal liability for California chiropractors.
As Groupon and other “deal of the
day” websites proliferate and simultaneously
inundate our email inboxes,
more and more businesses are
utilizing these sites to market themselves.
Chiropractors are no exception.
Each day, numerous chiropractors
contract with Groupon and its
competitors to sell certificates for adjustments,
examinations, x-rays and
massages. More often than not, the
certificate is for some combination of
the aforementioned services. The following
are examples of actual deals
we have seen in the last few months:
• Consultation, exam, digital x-rays,
three chiropractic adjustments, and
a 30-minute massage for $99 ($325
value)
• $28 for a chiropractic exam and
treatment plus a 60-minute massage
or a 2nd treatment ($175 value)
• $49 for three chiropractic visits
($610 value)
Despite the variety of services offered,
these programs all have two
things in common: (1) the chiropractor
is offering a significant discount
–92% in the third example, and (2)
the chiropractor is sharing the income
from each certificate sale –
usually around 50% - with the website.
While we are unaware of any
state board taking action against a
licensee for a Groupon-style offering,
we believe these programs could create
significant civil and criminal liability
for California chiropractors.
Carlson & Jayakumar
is a full-service law
firm that focuses on
representing California’s
Chiropractors
Groupons As Illegal Referral Fees
California Business & Professions
Code Section 650 prohibits the offer,
or acceptance by a chiropractor, of
any commission, discount, or other
consideration as compensation or
inducement for referring patients,
clients, or customers to any person,
irrespective of the practitioner’s
membership, proprietary interest or
co-ownership in or with that person.
Section 650 is the law typically used
to prosecute chiropractors who form
relationships with marketers, attorneys,
and other referral sources and
who have structured the compensation
in such a way as to “pay for referrals.”
The following all constitute
“fee for referrals” that violate Section
650:
• A chiropractor hires a marketer,
and pays that person $100 per person
for each new patient referred to
the office.
• A chiropractor hires a marketer,
and pays that person 10% of the
revenue generated from treatment
provided to patients referred by the
marketer to the chiropractor.
tor to the website in connection with
a patient’s referral. The chiropractor
essentially, albeit indirectly, pays the
website per patient that purchases
the certificate. At their base, these
agreements require the chiropractor
to pay the website for soliciting,
referring and/or procuring clients on
the chiropractor’s behalf, a practice
that the prohibition of Business and
Professions Code Section 650 is directed
at.
Medicare Inducement
Medicare’s Anti-Kickback Statute
criminalized the payment of kickbacks
for patient referrals. Subsegiven
to Medicare beneficiaries.
Then a “Special Advisory Bulletin”
appeared on offering inducements to
Medicare beneficiaries. Essentially, it
said a provider could not offer a patient
anything worth more than $10,
and combined $50 in a year for multiple
gifts. The discounts discussed
here could implicate the Alert and
the Bulletin.
There is, however, a “Safe Harbor”
for discounts—but they must comply
with the federal regulations. Moreover,
both buyers and sellers have
compliance responsibilities under the
Safe Harbor. In short, the regulatory
scheme is so complex that as a prac-
We would expect the Board of Chiropractic Examiners to
adopt a regulation, or the Legislature to pass legislation,
that explicitly either proscribes or prohibits the use of these
deals. In the meantime, we recommend that chiropractors
abstain from these types of marketing campaigns as they
could violate Section 650 and could constitute insurance
fraud.
2424 SE Bristol Street, Suite 300, Newport Beach, CA 92660
(949) 222-2008
www.cjattorneys.com
• A lawyer seeks to be paid $500
for each new patient the lawyer refers
to the chiropractor’s office.
Groupon-style deals for chiropractic
services could violate Section 650
since money is paid by the chiroprac-
quent laws expanded it to all federalpay
programs. Kickbacks include “any
remuneration,” a very broad definition,
which includes coupons. The Office
of the Inspector General issued
a “Special Fraud Alert” regarding
advertisements offering “discounts”
tical matter, the “Groupon” discount
is simply not feasible for federal-program
beneficiaries. Since, as the examples
above show, the discounted
service would violate, in almost every
Continued on next page
Page 6 May / June 2012 www.calchiro.org Page 7

Check us out on
@ Advantage Claims Recovery Group Inc.
Chiropractic “Groupons”
legal update
ontinued from previous page
Program and Schedule
Continued from previous page
instance, the $10 limit, and since the
Safe Harbor likely cannot be used,
“Groupon” type discounts are not
advised, absent careful consultation
with an attorney familiar with Medicare
law.
Groupons May
Create Dual Fee Schedules
Separate and apart from Section 650,
Groupon-style deals are unadvisable
as they may pose problems with insurance
companies. Most insurance
policies will not pay for any charges
that would not have been made
in the absence of insurance. Groupon
offerings, which almost always
charge a lower fee to the purchaser
versus insured patients, could be
viewed as creating a “dual fee schedule.”
Insurers believe dual fee schedules
constitute fraud and over billing.
Some argue that Groupons are merely
a version of a prompt-payment discount.
While California law expressly
permits prompt-payment discounts,
such discounts must be reasonable.
Given the extreme nature of the discounts
typically offered by Groupon
and its competitors, such certificates
likely would not fall under the
prompt-pay exception.
Conclusion
Given their widespread use, it seems
unlikely that the Board of Chiropractic
Examiners would discipline each
and every licensee who engages or
has engaged in Groupon-style offerings.
That said, there may be a rash of
“test case” or “example” disciplinary
actions that follow. Eventually, we
would expect the Board to adopt a
regulation, or the Legislature to pass
legislation, that explicitly either proscribes
or prohibits the use of these
deals. In the meantime, we recommend
that chiropractors abstain from
these types of marketing campaigns
as they could violate Section 650 and
could constitute insurance fraud.
Carlson & Jayakumar is a full-service
law firm offering counseling and advice
on an array of matters to businesses
and employers. Carlson &
Jayakumar is motivated to minimize
legal costs while providing the utmost
in quality of service. Our firm
understands what a stressful and trying
time it can be for employers defending
against lawsuits. We provide
careful advice and counseling to our
clients. http://cjattorneys.com
HEALTH
INSURANCE
Page 8 May / June 2012 www.calchiro.org Page 9

your practice
your practice
Keeping Up With Research — The Easy and Affordable Way
By Christina Acampora, DC
Research is an essential part of any
chiropractic practice, but keeping up
with the growing number of journal
publications covering chiropractic
interests can be a challenge—not to
mention expensive. Here are some
suggestions to stay up-to-date while
minimizing costs:
Keeping Up
Subscribe to cost effective journals:
Get the most bang for your buck by
focusing on journals that specialize
in topics of chiropractic interest. The
most obvious would be the Journal
of Manipulative and Physiological
Therapeutics (JMPT), and Spine, both
of which have articles of interest for
most every chiropractor in every issue.
Online Literature Searches: Interested
in comparing outcomes between
medication and chiropractic care
for lower back pain? Want to know
what the current guidelines are for
managing neck pain? Conduct a literature
search on websites such as
www.pubmed.com which is free and
comes with additional features, such
as saving your search result history.
Online News: There are many options
for online news and reviews that can
be customized with your preferences.
One that stands out is www.medscape.com
for articles on conditions,
new research and treatment options.
Online and open access options: It’s
rare to get anything for free these
days, but one website you might want
to visit is www.biomedcentral.com
The site has 65 peer-reviewed journals
covering several areas of clinical
interest, all of which are open access.
Chiropractors will be particularly interested
in Chiropractic and Manual
Therapies. Registration is free.
Subscribe to Specific Journal Alerts:
For journals that only occasionally
produce articles of interest or are
cost prohibitive, sign up for new issue
alerts that email the table of contents
when new issues are released. This
allows you to quickly scroll through
the articles to see if anything strikes
your interest.
Subscribe to Chiropractic Chat
Boards: Chat boards such as www.
Set for easy printing
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spinedocsonline.com and www.circleofdocs.com
often have chatter
related to new research. Choose options
for daily or weekly email summaries
of current chat topics, some
of which relate directly to research
publications.
Watch the reference sections: Popular
and well-designed studies often
become a mainstay in the reference
sections of subsequent studies. Staying
up-to-date on major studies will
allow you to catch possible missed
articles when they are quoted in current
literature. If you don’t recognize
the quoted source, look to the resource
section to see what paper is
being referenced.
Minimizing Costs
Subscribing to journals that are rich
in chiropractic-related literature not
only keeps you abreast of current
literature but also minimizes costs.
Unfortunately, not all journals are
affordable. With the efforts outlined
above you can easily keep up with
recent releases, but what should you
do when you find an article that looks
interesting in a journal you don’t subscribe
to?
Rent it! www.deepdyve.com is a
company that represents major publishers
and allows you to rent an article
for a 24-hour period for as little
as $3.99 with the option to fully purchase
the papers that most interest
you. There are several rental options
to choose from depending on your
usage.
Purchase it! Many papers can be individually
purchased and downloaded
directly from the online journal or
publisher. Costs run anywhere from
$15.00 to $35.00 for most chiropractic-related
articles.
Visit your local university! If you are
lucky enough to live by a chiropractic
or medical school, you can likely
enjoy their extensive database of articles.
Bring a list of the articles you
want and some printer money, and
you’ll have loads of research for a
fraction of the cost.
Christina Acampora, DC is the author
of Marketing Chiropractic to Medical
Practices, published in 2007 by Jones
and Bartlett. In 2008 she founded
Success Stories
Aligned Methods, a company specializing
in marketing for evidencebased
chiropractors interested in
forging meaningful relationships
with the medical community. Research
useful in sharing with MDs is
reviewed and routinely updated. She
can be reached at christina.acampora@alignedmethods.com
or www.
alignedmethods.com
Dr. Dan: During the course of an important meeting with an OB/GYN physician,
Dr. Dan was discussing the benefits of chiropractic care as a noninvasive
option for his pregnancy patients who presented with back pain.
The medical doctor asked Dr. Dan for research related to chiropractic care
of the pregnant patient. Dr. Dan conducted a literature search through
www.pubmed.com and found two studies. Prior to purchase he was able
to rent each of the studies on www.deepdyve.com, allowing him to best
match the research to his care and the physician’s needs at a lower out-ofpocket
cost.
Dr. Sharon: She was sharing an article from JMPT on lower back pain with
an MD, who objected to the study stating that it was a chiropractic journal
and therefore biased in favor of chiropractic. Dr. Sharon attempted to alleviate
the MD’s concern by sharing with him that this journal was a multidisciplinary
peer-reviewed journal available on PubMed with a readership
that included medical physicians, osteopaths and physical therapists. The
physician simply could not overcome the concern of a publication bias and
failed to realize the value of the study contents. Dr. Sharon returned to her
office and conducted a search through her Spine subscription. She located
a comparable study that was more appealing to the medical physician. The
medical physician appreciated her willingness to provide literature supporting
chiropractic care for lower back pain, which allowed the discussion
and professional relationship to move forward. As trust builds, Dr. Sharon
will likely be able to share studies from this prestigious journal. (Note: publication
bias is not a common objection, but this example helps illustrate
the importance of having multiple resources at your fingertips.)
Page 10 May / June 2012 www.calchiro.org Page 11

your practice
your practice
Should You Pack Heat? And Other Questions
By Robert Hart, Hart Consulting
As you might imagine, as a coach/
consultant to chiropractors I have
been asked a good number of interesting
questions over the years. Most
are excellent inquiries that pertain to
practice success, or personal growth.
Others are out of the ordinary questions
that make for some fascinating
discussion. I share a small variety of
both with you here. Hopefully, you
won’t have too much trouble figuring
out which is which.
Should I pack heat?
This was asked in response to a
threat that was made by the husband
of one of the staff members. When
the question was posed, it took a moment
for me to determine if she was
being serious--she was--and another
minute to answer that in my opinion
a better option might to be to leave
the gun at home and be extra vigilant
when that employee entered and
left the business. It was hard for me
to imagine a positive outcome with
a gun strapped to her hip, although
she assured me that she knew how
to use it.
How should I dress?
This is a good question and the answer
generally depends on where
the practice is located. In some states
and more rural settings it is perfectly
acceptable to wear khakis and a polo
shirt – ideally with the practice logo
embroidered on it. In a more metropolitan
area a male doctor might
be underdressed if he didn’t wear a
white shirt and tie. There are even
some chiropractic physicians who
still wear a clinic jacket, although I’m
not a fan of this, to me it seems a bit
dated. I have some clients who wear
scrubs, and that is fine in most settings.
I don’t typically recommend
tee shirts, jeans and tennis shoes; although
to be fair, one of my clients
has created a successful practice
while dressed in that manner. You are
correct if you have figured out that
what you wear is somewhat less important
than how you well you treat
and communicate with your patients.
How can I attract
more new patients?
This is a common question and obviously
impossible to answer in a paragraph,
when a whole book could be
written on the subject. In brief, you
want to work from the inside out,
meaning, it’s easier to generate referrals
from patients who know and
love you, than it is to attract new
patients who have never heard of
you. Networking always works if
you know how to do it and if you
have the patience to stick with it. By
networking I mean finding referral
sources in the community like a local
auto body shop, personal injury attorneys,
or medical doctors. Finding
groups of new referral sources is effective.
These might include firefighters,
teachers, employees at a local
company, members of a local church,
etc. Finally, the Internet. Google ad
words, a Web site, search engine optimization,
living social, groupon—
these can be very effective, but be
careful as there are large numbers of
promises made and not kept when
it comes to those who would like to
help you with your Internet marketing.
It is also worth noting that some
chiropractors who think they need
more new patients do not. They actually
need to do a better job with
the new patients they are already
getting.
Should I sleep with
my front desk assistant?
The doctor who asked me this question
did it in an indirect way. He first
mentioned that he and his front desk
person were going out for drinks that
evening and when I asked him why,
he indicated that there was a little
spark there, some mutual attraction.
My advice to him was to not be an
idiot, to “keep his zipper up” and to
go home to his family. He had a loving
wife at home with two great kids
and a smoothly functioning practice.
I guess his plan was to totally mess up
his home life, and then, because that
wasn’t enough, totally mess up his
practice. If he was naïve enough to
believe that the other staff wouldn’t
immediately notice that their business
relationship had changed into
a romantic relationship, then he was
naïve enough to believe that having a
sexual relationship with a staff member
was a good idea.
How important is good signage?
Interesting enough, signage is not
that important. Most patients locate
your practice through a referral. Very
few patients will come to see you because
they drove by your sign. When
you are deciding where to locate a
practice, convenience to your patient
base should be your primary concern.
Make sure that you are accessible.
You don’t want to be on a divided
road that is hard to access during
rush hour for instance. Make sure
that you have ample, well-lit parking.
If you are in an upstairs suite, make
sure you have an elevator available.
Should I get a divorce?
I guess it’s good that my minor at Arizona
State University was in psychology,
because I do tend to get a fair
number of questions that deal with
the 6” between the ears, including
marriage and relationship questions.
Should you get a divorce? My advice
is absolutely not, unless you have exhausted
all possible avenues to make
your marriage work. Sometimes
divorce is the only realistic option,
but it is typically so devastating that
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it should always be the last resort.
My best advice regarding marriage is
that if you want to improve your relationship
with your spouse, improve
yourself.
Should I get out of chiropractic?
The answer to that question depends
on why it was asked. If it was
asked because a doctor thinks that
things have changed so much that
chiropractors can no longer be successful,
than the answer is no, don’t
get out of chiropractic, because you
are wrong. You can be successful
in today’s economic and insurance
climate. You may, however, have to
change your tactics and work harder.
That’s where a good coach can help.
If, on the other hand, that question
is asked because the doctor doesn’t
really believe in chiropractic and
doesn’t know if they are helping their
patients, then the answer is yes, perhaps
you should change professions.
In order to be successful in this industry
you have to be both confident
and competent. If you do not have
both of these traits, you must either
gain them, or get out.
Can you help me?
Maybe, but the answer to that question
depends more on you than it does
on me. I can help doctors who want to
grow, who are willing to work and to
make changes. If you are that doctor,
then yes, I can probably help you.
Robert Hart is the founder and owner
of Hart Consulting. Through seminars,
Webinars, in-office training and personal
coaching he has been assisting
Doctors of Chiropractic achieve both
their practice and personal goals for
over 20 years. Mr. Hart can be contacted
at 480-892-4621, rob@hart-consulting.com
or www.hart-consulting.com
Page 12 May / June 2012 www.calchiro.org Page 13

college news
Chiropractic College News
Palmer College of Chiropractic
Produces New Videos on the
Demand for Chiro Care
Palmer College of Chiropractic has
produced two new videos which
are posted on the college website at
www.palmer.edu/SocialMedia
The first of these videos, “Chiropractic
is in Demand” is ideal for those
interested in sharing multimedia
information about the increasingly
positive outlook on chiropractic as a
career. This video is full of excellent,
current information on the benefits
of a chiropractic career and provides
a detailed look at what chiropractic
practice entails. Go to www.palmer.
edu/SocialMedia to view it under
“About Chiropractic.”
The second of Palmer’s latest video
productions focuses on the college’s
chiropractic research efforts. “Learn
About Palmer Chiropractic Research”
is designed to provide prospective
students with an overview of the
CALIFORNIA CHIROPRACTIC ASSOCIATION
See the future of your profession through CCA!
Palmer Center for Chiropractic Research,
the studies performed, student
research opportunities and
more.
Originally created to showcase Palmer
research to prospective students
during campus visits, the video also
is a great resource for chiropractors
to share with prospective students
as well as patients interested in chiropractic
research. View this video at
www.palmer.edu/SocialMedia under
“About Palmer College.”
SCU Honors Dr. Sheila Hanes
On February 25, 2012 the Southern
California University Board of Regents
approved the formal request from Dr.
John Scaringe and his Cabinet that Dr.
Sheila Hanes be awarded the honorary
distinction of Professor Emeritus.
CCA member Dr. Sheila Hanes now
joins an elite group of SCU employees
that have served the University
with distinction during their tenure
here at SCU.
Dr. Scaringe and his Cabinet also selected
Dr. Hanes as the official honorary
University mace bearer for all
graduation ceremonies.
During her tenure at SCU she became
the unofficial historian of SCU, gathering
and documenting the history of
SCU. Dr. Sheila Hanes graduated from
LACC in 1979 and served as a Clinical
Faculty member, eventually becoming
the Clinical Director at El Monte
for 10 years and serving 2 more years
as the Clinical Director for the Anaheim
Clinic.
In 1996 Dr. Sheila Hanes was appointed
the Director of Alumni Affairs and
she remained the Alumni Affairs Director
until she retired in 2011.
CCA Participates in
Life West WCCS Event
Life Chiropractic College West hosted
the first World Congress of Chiropractic
Students (WCCS) regional event
beginning May 3, 2012, and continuing
over the course of four days.
Chiropractic students from 13 schools
in four countries and two continents
congregated at this special conference
in Hayward, California. The
event was recognized as a “Gamechanger”
for many of the attendees
and prestigious guests.
Sponsors included Life West, Standard
Process, WFC, NBCE, ICA, ACA,
IFCO, F4CP, CCA, and many others.
The event tackled many hot topics
concerning Chiropractic education,
research, politics, and business while
strengthening the unity amongst chiropractic
students around the world.
Student CCA member, Addison Bulosan,
Life West student and key orchestrator,
states, “While we hoped
to make an impact with this event we
never dreamed of it shaking the very
foundation of how we serve as chiropractors.
The weekend took the best
of the best from each chiropractic
school and organization, and created
an atmosphere of growth and understanding.
The transformation that occurred
at this event will contribute to
the success of chiropractic for many
years to come.”
CCA provides you with networking opportunities and FREE events
and seminars to prepare you for success . . . every step of the way.
Know: Receive the annual CCA Membership Directory, CCA Advantage e-newsletter and CCA
Journal e-magazine plus members-only access to www.calchiro.org - a wealth of resources to
support chiropractic college students in your new profession.
Save: Discounts for CCA conventions and seminars as well as group and individual insurance
products and more!
Connect: Network with California DCs, attend local CCA district meetings, connect with CCA
Facebook, be involved with Student CCA campus activities, contribute to the strength of the
chiropractic profession, protect your profession and market your practice.
Regional
WCCS event
organizers and
staff comprised
of Life West
students and
alumni.
Join Today! ONLY $20 for your entire chiropractic college enrollment!
It takes only a few minutes to complete your student membership application!
Call Michelle Bancroft at CCA - (916) 648-2727, ext 136
or mbancroft@calchiro.org
Page 14 May / June 2012 www.calchiro.org Page 15

Who’s looking out for you?
Who works every day to protect your practice?
California Chiropractic Association
CCA worked the bills listed below in 2011.
2012 is shaping up to be even more challenging.
Help us help you. Help us protect your profession.
Join CCA today!
AB 25 (Hayashi) - Signed by the Governor.
Requires a student athlete who is
suspected of sustaining a concussion or
head injury to be evaluated and receive
a written clearance by a licensed health
care provider prior to returning to play.
CCA actively supported this bill and successfully
advocated strongly to ensure
that doctors of chiropractic are eligible to
evaluate and clear a student athlete suspected
of having suffered a concussion.
AB 374 (Hayashi) - Hearing canceled by
the author in the Senate policy committee.
This measure would have licensed and
regulated athletic trainers by an Athletic
Trainer Licensing Committee established
within the Medical Board of California.
CCA actively engaged in meetings with
the bill sponsor to address our concerns
and was instrumental in raising the issue
to the author. The two main issues raised
pertain to the ability of athletic trainers to
diagnose and perform mobilization procedures.
AB 584 (Fong) - Vetoed by the Governor.
Would have required all physicians performing
workers’ compensation utilization
review to possess a California license.
CCA supported this measure.
AB 783 (Hayashi) - Died. Would have
added licensed physical therapists and
occupational therapists to the list of healing
arts practitioners who may be employees
of a chiropractic corporation, medical
corporation, and podiatric medical
corporation. CCA successfully sought an
amendment to ensure the inclusion of chiropractic
corporation in this measure.
ACA 10 (Gatto) - Hearing canceled by
the author in the Assembly policy committee.
This measure would have authorized
the Legislature to amend or repeal an initiative
statute under specified provisions.
CCA strongly opposed this measure and
was instrumental in raising concerns to
the author. This bill would have given the
authority to the Legislature to unilaterally
change the Chiropractic Initiative Act – the
licensing law for doctors of chiropractic.
SB 51 (Alquist) - Signed by the Governor.
Requires specified health plans and
insurers to comply with specified medical
loss ratios. CCA supported this measure.
SB 543 (Steinberg, Price, Hayashi) -
Signed by the Governor. Prohibits the
Physical Therapy Board of California
from taking disciplinary actions against
licensed physical therapists who are currently
employed by chiropractic, medical
or podiatric corporations for a period of
one year. CCA strongly supported this
measure.
SB 628 (Yee) - Failed passage in the Assembly
policy committee. SB 628 would
have established a traditional Chinese
Medicine traumatology certification to allow,
among other things, those certified
to perform manipulation. CCA strongly
opposed this measure for public safety
concerns.
SB 690 (Hernandez) - Stalled in the
Senate fiscal committee. SB 690 would
have prohibited a state-licensed health
care service plan contract or health insurance
policy, under specified circumstances,
from discriminating against any
health care provider who is acting within
the scope of that provider’s license. CCA
strongly supported this measure.
SB 826 (Leno) - Signed by the Governor.
Requires the Workers’ Compensation
administrative director to assess an
administrative penalty against a claims
administrator for a violation of data reporting
requirements. CCA supported this
measure.
SB 924 (Walters) - Stalled in the Senate
fiscal committee. The measure would
have permitted patient direct access to
physical therapists for up to 30 days without
a diagnosis or referral from a doctor
of chiropractic, medical doctor or doctor
of osteopathy. CCA strongly opposed this
measure and was instrumental in raising
public safety concerns to the Legislature.
dr john scaringe interview
Q&A With Dr. John Scaringe
Dr. Dennis Buckley recently interviewed
Dr. John Scaringe, the president
of Southern California University
of Health Sciences.
Dennis Buckley: Hey everybody,
this is Dr. Dennis Buckley with the
SCORE program - Student Chiropractors
on the Road to Excellence - from
the classroom to the clinic on parallel
success. Thank you so much for taking
time out of your very busy schedule
to share your insights.
We’re going to get right into this and
we’ll start off this way: where did you
go to school, and what year did you
graduate?
JS: I went to the New York Chiropractic
College, and I graduated in 1987.
DB: What were you like as a student?
JS: I think I would categorize myself
as a good student. Prior to entering
chiropractic college, I was in public
education as a health and physical
education teacher, as well as an
athletic coach in high school and in
college. Chiropractic was a second
career choice for me. I was in practice
for about three to four years as a
public school educator before deciding
to attend chiropractic college.
As a student athlete myself, I went to
chiropractors quite a bit whenever I
suffered from sports related injuries;
all three of my brothers and I would
see our chiropractor. So, I decided to
become a chiropractic physician to be
around athletics and sports, because
I experienced firsthand the benefits
of chiropractic care for athletes.
I was not right out of school and was
already in the workforce, so I was a
little more mature than some students
entering professional school
right after their undergraduate studies.
I was a conscientious student
for the most part. While in school, I
attended a lot of weekend seminars
to expand my knowledge base and
widen my perspective on chiropractic
and healthcare.
In school I prioritized my studying by
taking a more realistic look at the material
and trying to understand concepts;
I focused on the information
that I thought was necessary to be a
great physician—at least that was my
goal. So I hope that gives you some
insight of how I was as a student.
DB: Were there certain habits that
you may have developed consciously
or unconsciously when you got
into chiropractic college that you
look back on now and say this really
served you well?
JS: That’s a great question. Off the
top of my head, the two main habits
that I developed were being, 1) goal
oriented, and 2) open to diverse opinion.
Again, I think that was something
that I did as an athlete, and I think
Dr. John Scaringe, President
So. Calif. University of Health Sciences
those habits transitioned nicely in my
daily life both professionally and personally.
So I would say having goals
and being open to diverse opinion.
I was never close minded, and I hate
to use the term, evidence-based, but
I was. I was seeking answers. I don’t
think I was a skeptic, but I wouldn’t
just take things at face value. I did
research, read a lot, and tried to understand
more about the things that
were presented to me. I believe being
open to diverse opinions and being
evidenced-based really benefited
me in my private practice and in my
personal life, and as an educator and
president as well.
Continued on next page
Page 16 May / June 2012 www.calchiro.org Page 17

dr. john scaringe interview
dr. john scaringe interview
Interview With Dr. Scaringe, Southern California University
Continued from previous page
DB: When you graduated, did you
go into practice by yourself or as an
associate?
JS: I went right into practice by myself.
I opened my office and hung my
shingle and said to everybody, “here I
am, come and get it”—kind of like “if
you build it they will come” attitude.
We did not get licensed right away
like some of the students today right
after graduation. In fact, I had to wait
about three months before being licensed.
So, during that time I was setting up
my practice, basically keeping the
overhead low. Didn’t have big dreams
to have a large office; I built-out the
office myself, with help from friends
and family members. The office had
three treatment rooms, an office
for myself, and a small waiting area.
That’s what I was doing for three
months before I opened my doors.
DB: When you got into practice did
you realize there were some pieces
missing from your toolbox that you
needed to bring yourself up to speed?
JS: Probably all the business skills. I
basically was learning from scratch.
You know from paying employees,
taxes, social security, to everything
else that you do to run a small business.
I was trying to budget everything
from the necessities of de-
veloping a marketing plan to office
operations, and paying the electric
bill, etc. So that was a rude awakening!
DB: Where did you go to learn those
skills?
JS: There were some basic business
billing seminars available that I attended,
like HJ Ross. I also spoke with
other business owners in the community.
I joined Rotary right away, to
network with small business owners
right there in my community, who
mentored me. That was a big help.
They gave me some guidance as far
as some of the healthcare practice
basics. There weren’t any other chiropractors
in the Rotary, but there
was a podiatrist, a couple of medical
doctors, and a physiatrist that I actually
was lucky enough to work closely
with during my time in practice.
They were great mentors for me and
helped me out quite a bit in getting
my practice up and going.
As I mentioned earlier, I was a teacher,
so one of the things I did when I
built my practice was working as a
part-time health instructor in the
school district. So during the mornings
I taught from 8:00 AM to 12:00
noon, Monday through Friday, collecting
an income on a part time
teacher’s salary. And then I went into
my office from 1:00 PM to about 7:00
or 8:00 at night, five days a week.
Saturday morning and every so often
on the weekends, I would be dealing
with either seminars and/or treating
athletes at the Metropolitan Athletic
Conference, which is USA Track and
Field out of the Greater New York
area now. I was fortunate to have another
source of revenue that I relied
on while I was building my practice.
DB: Was this back in New York?
JS: This was back in New York, that’s
correct.
DB: How did you end up in California?
JS: I met my wife at a sports medicine
seminar in Florida and we ended
up having a long distance relationship.
After awhile, I decided to sell
the practice in New York and move
out to California where she lived and
practiced. So that’s how I ended out
here in California! Pretty romantic,
huh?
DB: How did you get involved in
sports besides just being an athlete?
JS: As I mentioned earlier, I attended
my undergraduate university as a
health and physical education major
with a minor in athletic training. So
after I graduated, there were several
years where I was in the school
district coaching. I was, more or
less, acting like the resident athletic
trainer for the high school. While I
was not an athletic trainer, I attended
athletic training seminars to improve
my training skills.
It never seemed like work. I really
loved what I did, and I still love what
I do. I mean, I love education and I
love sports chiropractic. Throughout
my professional life, and in this ideal
job that I have now, I was able to
combine both my love for education
and my love for chiropractic in my
current position as president. So I’ve
been very fortunate.
DB: What drove you to keep you
passionate and excited about what
you were doing?
JS: When you examine the basic elements
from the popular authors on
successful habits, there are several
common themes that emerge from
the analysis. And I would assume
you’re finding these same common
themes with everyone that you’re
interviewing. I believe there are six
or seven keys to success that have
helped me to be successful.
In addition to passion, I have found
having integrity, displaying a positive
attitude, working hard, surrounding
yourself with mentors, being persistent,
and serving others is a wonderful
formula for success.
I believe there are six or
seven keys to success that
have helped me to be successful.
In addition to passion, I have
found having integrity, displaying
a positive attitude,
working hard, surrounding
yourself with mentors, being
persistent, and serving
others is a wonderful formula
for success.
I encourage graduates to be honest,
maintain consistency in their behavior,
and never compromise their character
nor surrender their passion.
I was fortunate enough to really be
involved with both of my passions—
education and sports medicine.
In addition, having a positive attitude
strengthens one’s chances for
success. Bad things happen, and
bad things happen to good people.
I believe when bad things happen or
situations are tough and challenging,
a positive but realistic attitude
is important. If you constantly wallow
away in your pity, and roll up in
a corner, I just don’t think that you’re
going to be generally successful. I
have experienced and witnessed others
that have demonstrated positive
attitudes during challenging times,
learned from the situation, and took
action to move forward and achieve
great things. In fact, as a healthcare
practitioner, I encourage people to
explore ways to make things fun—
never underestimate the healing
power of a smile.
Achieving distinction in your healing
art takes practice. The great Vince
Lombardi stated “if you strive for
perfection and precision, you just
may find excellence along the way.”
You can’t substitute hard work. It is
unrealistic to think you’re an expert
when graduating with an entry-level
skill set. Once someone graduates,
they need to work hard to become
that expert. In Outliers: the Study
of Success, Malcolm Gladwell claims
the key to success in any field is practicing
a specific skill approximately
10,000 hours. That’s a lot of practice!
Be persistent, especially in these challenging
times, and seek out exemplary
mentors and colleagues who are
invested in your success. Don’t try to
be successful on your own. Surround
yourself with colleagues that are supportive
as well as mentors that are
genuinely interested in your success.
If you’re just surrounding yourself
with people to make you feel good,
they’re really not your mentors. You
need people that are going to tell you
like it is, people who are supportive,
and people who will help you grow.
Continued on next page
Page 18 May / June 2012 www.calchiro.org Page 19

dr. john scaringe interview
dr. john scaringe interview
SCU Aims at Developing Problem Solving and Critical Thinking Skills
Continued from previous page
Finally, as a professional, it is important
to serve others, your community,
and your profession. It is our
obligation as professionals to serve
others, and serve others something
of value. I built my practice by volunteering
and serving my community in
the sports medicine area. I was passionate
about sports medicine. I was
there to help individuals, without any
indication that I wanted something in
return.
I believe this genuine desire to help
people was evident to the people
I served, and in return they helped
me build my practice by being dedicated
patients. I believe they did this
because they observed that I cared,
I provided a valuable service, and I
volunteered that service outside of
the office.
New graduates have earned the skills
and knowledge to do great things. I
encourage them to work hard, be
confident, show some humility, but
above all—to have fun!
DB: When you moved to California
did you come out here to practice or
to be an educator?
JS: That’s a great question, Dennis.
The original plan was, because
I started a practice from scratch in
New York, was to travel to Southern
California and get a position as a full
time faculty member at the university
and practice part time. And then
over time, I was going to transition
to a full time practice and teach part
time. Well, that never really happened.
I practiced for approximately
15 years from 1987, on a part time or
full time basis, to 2002. It wasn’t until
2002 when I became a full time administrator
as Dean of Clinical Education
at SCU, that I really slowed down
and stopped practicing.
DB: Do you miss it?
JS: I do. Before serving as Dean, I
was the director in the health center
on campus with a full time practice
because of the money, but because I
enjoyed practice.
I was very passionate as a clinical instructor.
I think if you were to speak
to any of my interns at the time, they
would tell you that I really enjoyed
chiropractic practice, and enjoyed
being with the interns and supervising
patient care. I also embraced the
students as a valuable part of my
healthcare team, not that I was the
teacher and they were the students,
but as my colleagues.
I also had two small children at the
time, a second grader and one just
beginning kindergarten. I’d be getting
In addition to the necessary skills specific to chiropractic
or oriental medicine, we aim at developing more general
problem solving and critical thinking skills. Because I do believe
to be a successful practitioner—and that can be any
practitioner in whatever field not just in health care—you
need to be comfortable with ambiguity and have the skills
to think critically.
as I supervised interns. I was making
more money practicing as a faculty
member than as a Dean because I received
a percentage of what was collected
in my practice. At the time, I
had a pretty successful practice and I
took a cut in pay to become the Dean.
And that was tough for me, not just
home after they were asleep at night
and was often gone before they woke
up in the morning. I struggled over
missing practice and moving into a
full time administrative role. But once
I made the jump, I never looked back.
It was great because I was able to go
to all the school functions like plays
and award ceremonies that occurred
during school hours. I didn’t have
to worry about patient care. I don’t
think I worked any less as an administrator,
but I had a little bit more
flexibility with my time, because my
time before was centered around my
students and the private practice. As
it turns out, it was a great personal
and professional decision. It was the
turning point where I transitioned
from clinician-scholar to a career in
educational leadership.
DB: My impression is that you’re still
practicing; you’re just practicing in a
different way by educating many chiropractors
to be successful.
JS: And that is what is so rewarding
about my position. I’ve become the
conductor, the orchestrator of the
educational experience for the students
and their clinical experience.
And there’s just so much to do that
you never get bored.
DB: What do you see that the school
provides for the students who graduate
to make them successful?
JS: First of all, in addition to the necessary
skills specific to chiropractic or
oriental medicine, we aim at developing
more general problem solving
and critical thinking skills. Because
I do believe to be a successful practitioner—and
that can be any practitioner
in whatever field not just in
health care—you need to be comfortable
with ambiguity and have the
skills to think critically.
If students graduate with underdeveloped
problem solving and critical
thinking skills, and don’t feel comfortable
with ambiguity, I don’t think
they will be successful healthcare
practitioners. There is nothing more
humbling than a patient who doesn’t
respond the way you anticipate they
should respond. Strong problem
solving and critical thinking skills are
essential for a patient-centered, evidence-based
health care practitioner.
We also strive to graduate truly integrated
healthcare practitioners that
can survive in this ever-changing
healthcare environment. We value
ethical lifelong learners that place
the patient at the center of all their
decisions. If our students can graduate
with these particular skills and attitudes,
then I feel that I have been
successful as a university president
and educator.
DB: How do you react to the fact that
many students faced with the challenges
we face feel that the school
failed them in some way?
JS: Well I think there is some truth to
that. I don’t think we’ve been as successful
in reaching the masses when
it comes to being a true professional,
someone who is responsible for their
own learning, and deep learning is
generated by the exchange between
student and professor. You know, one
of the things I think students need to
realize—and if we can instill in them
the things that I just talked about—
that they need to work hard, be persistent,
and that critical thinking skills
are important. If we were more successful
at developing these skills, I
don’t think students would have the
negative attitudes that some of our
graduates have in blaming the institutions
for not teaching them every
little thing.
However, I think you’re correct by
saying that there are some graduates
that blame the institutions, and
we, as educators, have to accept that
those negative opinions are part of
the game we choose to play. As educators,
we try to do our best and continue
to make things better. Striving
for perfection keeps most of us motivated
and moving forward as we seek
the answers to the most important
question; what is it that we can do as
an educational institution to provide
students with the skills so they feel
that they’re successful when they
graduate?
DB: If you were talking to new chiropractic
students in your school,
what would be something from your
experience that they need to be successful?
What would you recommend
that they can start doing now,
in school, for success?
Continued on next page
Page 20 May / June 2012 www.calchiro.org Page 21

Sorry, we made a mistake
Fortunately, not as bad as those guys pictured here.
We told you the CCA Journal had 7,000 readers.
We were wrong.
The last official count placed readership at 8,100.
That makes this clean & green digital magazine the most
widely read state chiropractic association magazine in the nation!
www.CCAjournal.com
JS: Well I, almost feel like I’m going
to be repeating myself.
DB: That would be good then.
JS: I think new students need to
be open to a variety of viewpoints.
I think that they need to really understand
conceptually what they’re
learning and not just try to remember
facts. They’re going to be drawing
from that knowledge base when
they get into practice. If they’re able
to be good problem solvers and excellent
critical thinkers they’re going
to be outstanding practitioners. So
I would say don’t wrap yourself up
in a grade! If you’re looking for that
A by just memorizing facts through
short term memory, I would say concentrate
more at understanding the
concepts. Participate in small group
tutorials and studying with peers,
because there’s nothing better than
teaching someone else to really understand
the material and for retaining
the information longer.
The more dialogue you have after
learning the facts, the greater chance
you have at truly understanding the
information. Students will be doing a
disservice if they go through the educational
process trying to memorize
data. Our programs are too demanding
and very rigorous to just memorize.
Understanding concepts and
improving problem solving skills are
necessary to get the full benefit of
the educational experience.
DB: Well that is a great concept because
that same concept carries over
when you’re first starting practicing;
maybe masterminding with other colleagues
and solving problems together
on a different level, or even solving
clinical problems together. But like
you said, when you teach it you own
it, so I think that’s a great habit to
dr. john scaringe interview
Dr. Scaringe Interview Concludes
Continued from previous page
develop. Also, to learn to work with
other people and be a better communicator,
you will be better able to
help people with their problems. And
when you help them they’ll help you,
so that is great advice.
Well John, thank you so much for
taking time out of your busy day to
share your story, your experiences,
your concepts and visions. I think it’s
very valuable to hear that you’re a
chiropractor just like the rest of us -
you’ve just taken on a whole lot more
responsibility.
And I think what you do is a labor of
love, so I thank you so much for your
time and sharing what you’re about
and what SCU is about.
JS: You’re welcome. It’s been a pleasure.
Set for easy printing
Click here
Los Angeles College of Chiropractic
We are committed to excellence in healthcare through excellence in healthcare education. We pride ourselves
on the clinical applicability of our curriculum. One of LACC’s goals is to provide hands on experience
as early in the curriculum as possible. This includes adjusting and
examination skills. In addition, early observation in the clinic and field
Page 22 May / June 2012 www.calchiro.org Page 23

cca legislative conference
LegCon to the Max at IMAX
Five Bills on CCA Action List
Set for easy printing
Click here
cca legislative conference
HELP STOP SB 924 by Price, Steinberg,
Walters: Patient Direct Access to Physical
Therapists and Provider Corporations’
Ability to Hire Physical Therapists
More than 200 CCA doctor and student
members and guests attended
the 2012 CCA Legislative Conference
on Tuesday, May 15, 2012. (See photos,
pages 26-29.)
The morning session at the Esquire
IMAX Theater included briefings from
CCA’s governmental affairs team and
remarks by Assembly Member Bob
Blumenfield, Chair of the Assembly
Budget Committee and recipient of
CCA’s Legislator of the Year award and
the Honorable Edmund G. Brown, Jr.,
Governor of California.
Attendees spent the afternoon at the
Capitol meeting with legislators and
legislative staff regarding five very
important issues:
• AB 2109 authored by Assembly
Member Richard Pan. Communicable
Disease: Immunization Exemption
• SB 352 authored by Senator Bob
Huff. Chiropractic Act
• SB 924 authored by Senators Darrell
Steinberg, Curren Price and Mimi
Walters. Physical Therapists: Direct
Access to Services/Professional Corporations
• SB 951 authored by Senator Ed Hernandez
and AB 1453 authored by Assembly
Member Bill Monning. Essential
Health Benefits
• SB 690 authored by Senator Ed Hernandez.
Health Care Coverage: Discrimination
CCA extends its thanks to Chirotouch
and Multi Radiance Medical for sponsoring
the event.
The successful day ended with a
fundraiser for CCA’s political action
committee at Pyramid Alehouse.
Thank you to all who attended. We
appreciate your making the sacrifice.
If you weren’t able to attend the legislative
conference or the fundraiser,
it’s not too late to participate by making
a donation.
Senate Bill 924 authored by Senator
Curren Price, Senate President pro
Tem Darrell Steinberg and Senator
Mimi Walters, would permit physical
therapists direct access to patients
without a diagnosis or referral from a
medical doctor, doctor of osteopathy,
or doctor of chiropractic.
Allowing physical therapists to treat
without a thorough diagnosis puts
patients at risk.
THANK YOU
Sponsors!
Additionally, this measure also authorizes
only medical corporations
and podiatric medical corporations
to employ physical therapists; we are
troubled that chiropractic corporations
are not included in the provision.
While we agree this provision
is necessary to clarify existing law to
allow physical therapists to be employed
by medical corporations and
podiatric corporations to preserve
the employment relationships that
currently exist, for over twenty years,
chiropractic corporations have been
able to employ physical therapists
until the authority was inadvertently
eliminated in statute through SB 907
by Senator John Burton, which was
chaptered in 2003.
SB 924 passed out of the Senate
without being heard in a policy committee.
This measure is currently in the Assembly
and will be heard next in the
Assembly Business, Professions, and
Consumer Protections Committee in
June.
Act Now! As this measure is moving
through the legislative process, we
need to educate all assembly members
about the danger of this measure.
CCA is calling upon members
to call your assembly member to express
your opposition to SB 924.
Click here for SB 924 talking points.
Click here to view CCA’s opposition
letter regarding SB 924.
Page 24 May / June 2012 www.calchiro.org Page 25

cca legislative conference
cca legislative conference
Pictures From the Legislative Conference
Page 26 May / June 2012 www.calchiro.org Page 27

Page 28 May / June 2012 www.calchiro.org Page 29
Photo by Steve Berlin
C&S Publishing

cca candidate political action committee
Continued from previous page
Who’s going to stand up and protect your interests before the Legislature?
The California Chiropractic Association, that’s who!
every day to promote and protect California chiropractors
and patient/practice member access to chiropractic care.
cca/parker san diego 2012
Record Attendance at Annual
Convention & Exposition
Invest in your chiropractic profession — Back the CPAC!
Contributions to CCA’s Candidate Action Committee (CPAC)
strengthen CCA’s position as a major player at the Capitol by helping to
elect candidates who support the chiropractic profession.
Making a donation is easy and in your best interest!
Call 916.648.2727 x136 with your credit card authorization
or mail your check to:
CCA CPAC
1451 River Park Dr., Suite 230
Sacramento, CA 95815-4521
By Steve Berlin
C&S Publishing
Mary Poppins described herself in
the 1964 Disney classic as “practically
perfect in every way.” The 2012
CCA and Parker Seminars Convention,
held in San Diego May 4 – 6 was
also practically perfect. Let’s begin
with the weather. San Diego in May
is perfect. It was sunny and warm
and if anything, almost too nice to be
inside.
The choice of Paradise Point Resort &
Spa for the convention location was
also practically perfect. Unlike many
convention venues the parking was
plentiful and free. The facilities were
clean and well appointed. The staff
was helpful, cheerful and efficient.
The view outside of the harbor, with
people sailing on the clear blue water,
was idyllic, except, of course, that
everyone wanted to leave the convention
and go outside and play.
The selection of free continuing
education seminars for CCA members
was expansive. The schedule
included two full days of education,
from early morning to 7:30 p.m. and
a half day on Sunday. The diversity
of the offerings ranged from Treating
Sports Injuries, to The Successful
Cash-Based Practice, to Adrenal
Health – Solutions To Coping With
Stress. There were thirty-five different
classes offered over the two and
a half days—literally something of
interest for everyone. Well done presenters
and panel participants.
What would a convention be without
food and fun? Those who attended
the exposition reception Saturday
afternoon hosted by Rapid Release
Technology were in for a huge treat.
This was not chips & dip. This was
real food, served by a chef and given
out in generous portions. Well done,
Rapid Release! Quite impressive. Of
course, there was the ever popular
and ever present popcorn, and other
treats throughout the day. Thank
you event sponsors.
The Chiro-Cash drawing was the
biggest ever held. Prizes this year
included a two-night stay at the
Paradise Point Resort, an iPod, spa
gift certificates, bottles of wine, and
DVDs. The grand prize drawing Saturday
afternoon drew a record crowd
estimated by some to exceed two
hundred people.
Exhibitors at the convention were located
in a main hall, in the hallways,
and in two side rooms—that’s how
many companies wanted to attend
and present their products and services.
We’ve listed all of the exhibitors
with working hyperlinks to their
web sites so that you can easily get
more information. We encourage
you to support the people and companies
who support the CCA.
We set a new high for attendance at
this convention, and nobody went
home disappointed. From all the
smiles and positive comments made,
this convention was one of the best
ever offered. If you missed it, don’t
worry. Just mark your calendars for
next year!
Page 30 May / June 2012 www.calchiro.org Page 31

cca/parker san diego 2012 cca/parker san diego 2012
CCA Past Presidents
Meet at Convention
CCA/Parker Thank Speakers and Volunteers
California Chiropractic Association
and Parker Seminars honored the
expert speakers and helpful volunteers
of the joint event. Words
of thanks and appreciation were
expressed by Dr. Vernon Englund,
CCA President, and Dr. Gilles A.
Lamarche, Parker University Vice
President - Wellness Centers, Research,
CE, and Seminars, and Dr.
Fabrizio Mancini, Parker University
President.
Standing from left: Drs. David Benevento, Dennis Buckley, Kassie Donoghue, Wayne Whalen, Ken Winer, Jim Peterson, John Bueler and
Vernon Englund Seated from left: Drs. Bill Updyke, Craig Little, Jerilynn Kaibel, Willard Smith and Lloyd Friesen.
By Kenneth P. Winer, DC
CCA Immediate Past President
The CCA Past Presidents meeting
held in conjunction with our annual
CCA/Parker Convention in San Diego
on Saturday, May 5, 2012 was well
attended by many of the past presidents
from as far back as 1983:
1983 1984 R. Lloyd Friesen, DC
1986 1988 Jerilynn S. Kaibel, DC
1990 1992 Willard B. Smith, DC
1992 1993 James E. Peterson, DC
1994 1995 Craig S. Little, DC
1999-2000 Wayne M. Whalen, DC
2004-2005 Dennis R. Buckley, DC
2005-2006 Kassie Donoghue, DC
2006-2007 John Bueler, Jr., DC
2007-2008 William F. Updyke, DC
2008-2009 David Benevento, DC
2009-2010 Maia James, DC
2010-2011 Kenneth P. Winer, DC
2011-2012 Vernon Englund, DC
One doctor commented that he
hadn’t seen this many past presidents
gathered for this event in many
years. There was lively discussion
and debate on many issues concerning
the chiropractic profession
in California. As usual membership
is always a concern and many opinions
were given as to why membership
has decreased in the last several
years and several remedies were discussed.
Also discussed were current
and future legislative issues that
could better position the chiropractic
profession in California.
There was a consensus opinion that
the Past Presidents Council should
have an official position on the CCA
board of directors. A different past
president could attend each of the
three CCA board of directors meetings
every year allowing better participation
from past presidents on
the day to day activities of the board.
Standing from left: Debra Valera, Dr. Leslie Hewitt, Speaker; Penny Cunha, CCA Executive
Director; Yuko Robinson. Sitting from left: Dr. Vernon Englund, CCA President; Dr. Roy
Garlett, CCA Exhibits Chair; Dr. Sharon Siebert, Volunteer.
Page 32 May / June 2012 www.calchiro.org Page 33

cca/parker san diego 2012 cca/parker san diego 2012
C a p t u r i n g T h e C o nvention In Picture s
Page 34 May / June 2012 www.calchiro.org Page 35

cca/parker san diego 2012 cca/parker san diego 2012
Exceptional Exhibitors!
Everywhere convention attendees
turned—even in the hallways—they
were greeted by the smiling faces of
exhibitors and a vast array of products
and services all designed to
make a doctor of chiropractic’s practice
better, more effective and more
profitable.
If the crowded exhibition hall was any
indication, just about every attendee
visited just about every exhibitor at
least once. More than one doctor
was heard remarking on how helpful
and knowledgable the exhibitors
were. Information and free samples
flowed as freely as the popcorn.
CCA and Parker Seminars wants to
thank all the exhibitors, with special
thanks to the Gold Sponsors, Multi
Radiance Medical, PROtherapies and
Standard Process. All of the event
sponsors and exhibitors are listed
here, and we encourage you to click
the links and visit their web sites.
If you have trouble viewing the movie, above, please
click here. An active Internet connection required.
Thank You
for your participation
Photo by Steve Berlin
C&S Publishing
Page 36 May / June 2012 www.calchiro.org Page 37

cca/parker san diego 2012 cca/parker san diego 2012
Exhibitor List
3 Care Therapeutics, LLC
Advantage Claims Recovery Group, Inc.
Asantae
Biotone
CCA Journal magazine
Carlson & Jayakumar
CashPractice
Chiropractic Traffic
ChiroMatrix
ChiroTouch
Demandforce, Inc.
DiagnosTechs, Inc.
Erchonia Corporation
Foot Levelers, Inc.
Health Mate Sauna/PLH Products
Heartland Payment Systems
Think your closed workers’ comp
files have no more revenue?
Think again!
800.423.2419
As always, anything that looks like an
Internet link—blue and underlined—
is a working, single-click, hyperlink.
Inada Massage Chairs
IntelliBED
Jadience Herbal Formulas, Inc.
Leander Health Technologies, Inc.
Life Chiropractic College West
LiteCure Medical
Multi Radiance Medical, Inc.
National Chiropractic Council
Nature Creation
NCMIC Insurance Company
Nutri-West
OxyHealth, LLC
Palmer College of Chiropractic
Parker University
Performance Health
Pharmax
Carlson & Jayakumar is a full-service
law firm that focuses on representing
California’s Chiropractors.
2424 SE Bristol Street, Suite 300
Newport Beach, CA 92660
(949) 222-2008
www.cjattorneys.com
Philadelphia Insurance Companies
Pisces Productions
PROtherapies
Quick Notes Documentation Solutions
Rapid Release Technology
Richard Wolf Medical Instruments Corp.
Rocktape, Inc.
SierraSil Health, Inc.
Southern California University of Health Sciences
Standard Process
Step Forward Foot Correctors
Take Shape For Life
The Markson Connection
The Movement
The New Patient Maven
Thumper Massager, Inc.
Vitamix
CHIROPRACTIC FOCUSED LEADER IN MALPRACTICE EXPERT DEFENSE
• •
NCMIC Stands Out
Among the Rest
To learn more about
NCMIC’s offerings, call
1-800-769-2000, ext. 3894.
Or, stop by our booth at the
CCA Annual Convention
& Exposition.
Malpractice Insurance Plan is offered through NCMIC Insurance Company. Policy terms may vary by state law. ©2012 NCMIC NFL 3120
A funny thing happened
to me on the way home
Being from Sacramento, San Diego with its many freeways
is a bit of a challenge to me. When I left my hotel
before dawn on Saturday morning for the half-hour
drive to the convention I was glad for the car’s navigation
system. It took me there flawlessly.
After a long day I tried to hit the “return” button on
the nav system, only to find it didn’t have one. I had
left the hotel information in the room, and the key card
failed to list the physical address. In short, I was stuck
at the convention site with no cell phone (I don’t own
one) and no clear idea of how to get back to the hotel.
I knew I needed to get on freeway 8, and eventually
end up on the 15, but the middle bit eluded me. Still,
I thought, how hard could it be? I would be adventurous
and try to drive back without directions. Two hours
later I was hopelessly lost. I turned the nav back on and
returned, defeated, to Paradise Point.
Then my fortunes took a major leap up. When I confessed
my plight, with a great deal of embarrassment, to
Diego Pandika, Guest Services Supervisor at the front
desk, he assured me he would help. He called a dozen
hotels, found mine, printed out step-by-step directions
and a map, and then gave me his cell phone number and
told me to call him if I needed more help.
Let me tell you, when I finally arrived back at my hotel
to find my panicked family beginning a search and calling
the hospitals, the first thing I told them was of Mr.
Pandika’s kindness and helpfulness to someone who
was not even a guest at his hotel.
I assured him, and I will swear it now again: If the CCA
Convention is held next year at the Paradise Point Resort
& Spa, you will find me—and all the other smart
conventioneers—staying at the Resort.
Thank you Mr. Pandika for helping an old, befuddled
man out.
Page 38 May / June 2012 www.calchiro.org Page 39

Page 40 May / June 2012 www.calchiro.org Page 41

calendar
CCA Seminar and Events Calendar
calendar
May
May 23 – Fountain Valley
CCA-Orange County District Presents Understanding
Insurance Provider & Lease Contract Language
Approved for 2 hrs CE: CA-A-12-04-6466.
Speaker: Steven Eggleston, DC
Claim Jumper Restaurant, 18050 Brookhurst St, Fountain
Valley
To register, contact Dr Will Rogers at (714) 821-4265 or
staff@seacresthwc.com
June
June 11 – Santa Barbara
CCA & SI-Bone, Inc. Present Low Back Pain’s Missing
Piece: Diagnosing & Treating the Sacroiliac Joint
Approved for 2 CE Hours: CA-A-12-05-6535.
Speakers: M. Price, MD, M. Kenley, MD & Parish Vaidya, MD.
Fess Parker’s Doubletree Resort, 633 E Cabrillo Blvd,
Santa Barbara
To register, contact SI-Bone at (310) 318-4123.
June 20 – Santa Rosa
CCA-North Bay District Presents Roots Chiropractic Philosophy
Approved for 2 hrs general CE.
Speaker: Ian Davis-Tremayne, DC
Iron Stone Restaurant, 308 Wilson Street, Santa Rosa
To register, contact Dr. Douglas Toth at (707) 526-1390.
June 23-24 – Lake Tahoe
CCA Spring 2012 Right in Your Back Yard FREE CE 12-hour
Relicensing Seminar
Approved for 12 CE hours.
Topics: QME Re-cert, Sleep Complaints, Adj Tech-Lower
Extremity & X-ray
The Village at Squaw Valley, North Lake Tahoe
Free CE to CCA Members – Must reserve your seat with a
credit card authorization or check that will not be charged
or cashed unless you do not attend or cancel less than 2
weeks prior.
To register, contact CCA at (916) 648-2727, ext. 141 or 120.
June 22 – Lake Tahoe
CCA Annual Membership Meeting
The Village at Squaw Valley, No Lake Tahoe, 7:00 pm
June 22-24 – Burlingame
CCA & ACA & Team CME Present Performing the DOT
Physical Examination for the National Registry of
Certified Medical Examiners
Approved for 22 CE hours. Speakers: Michael Megehee,
DC, David Thorpe, DC & Kimberly Hyatt, CA
Hilton San Francisco Bayfront, 600 Airport Rd, Burlingame
To register, contact ACA Education at
education@acatoday.org
June 27 – Fountain Valley
CCA-Orange County District Presents Diagnosing and
Treating Spine Disc Herniations and Arthroscopy
Approved for 2 hrs CE: CA-A-12-04-6467.
Speaker: Anthony Mork, MD
Claim Jumper Restaurant, 18050 Brookhurst St, Fountain
Valley
To register, contact Dr Will Rogers at (714) 821-4265 or
staff@seacresthwc.com
July
July 18 – Santa Rosa
CCA-North Bay District Presents Cranial Workshop
Submitted for 2 hrs CE.
Speaker: Dennis Hertenstein, DC
Iron Stone Restaurant, 308 Wilson Street, Santa Rosa
To register, contact Dr. Douglas Toth at (707) 526-1390.
September
September 19 – Santa Rosa
CCA-North Bay District Presents Diagnosis, Disability &
Documentation
Submitted for 2 hrs CE.
Speaker: Sam Collins
Iron Stone Restaurant, 308 Wilson Street, Santa Rosa
To register, contact Dr. Douglas Toth at (707) 526-1390.
Approved Distance Learning
Classes Available 24/7
• Go to: CCA Online Learning
• Click “Browse Courses” to review list of classes and fees
• Click on “Apply Now” to create an account and register
for classes.
Active Care of the Lumbar Spine for the Health Care Provider
(6 hrs)
Assessment and Management of the Hip for the Health Care
Provider (6 hrs)
Bloodborne Pathogens and Communicable Disease (2 hrs)
Chiropractic Care in Peripheral Neuropathies (12 hrs)
Concepts of a Team Chiropractor (10 hrs)
Emergent Care of the Injured Individual (12 hrs)
Ethical Issues in Chiropractic Practice (6 hrs or 12 hrs)
Immunization: Making Informed Choices (6 hrs)
Patient Care in Radiology (6 hrs)
Physical Assessment and Management of the Knee (6 hrs)
Professional Boundaries in Chiropractic Practice (6 hrs)
Risk Management in Chiropractic – Staff Members
(2 hrs, or 3 hrs or 6 hrs)
Segmental Drop Review of the Thompson Technique (6 hrs)
Soft Tissue Care in Chiropractic (6 hrs)
Special Imaging for the Chiropractic Patient (10 hrs)
Special Populations in Chiropractic – The Female Patient (6 hrs)
Special Populations in Chiropractic – The Osteoporotic Patient
(4 hrs)
The Preparticipation Examination (12 hrs)
For more information regarding CCA convention
and seminars, contact Mary Witcraft at the
CCA office by calling (916) 648-2727, ext. 141
or e-mailing mywit@calchiro.org
Multiple Dates
CCA and Mark Schillinger, DC Present Adjusting the
Mind, Stress Management for Mental Subluxations
Approved for 12 hrs CE
CA-A-12-01-6139 , CA-A-12-01-6203
Speaker: Mark Schillinger, DC
To register, call (415) 491-0959
or e-mail mark@markschillinger.com
June 7 – Berkeley
July 21 – Manhatten Beach
August 25 – Sacramento
October 27-28 – San Rafael
December 1 – San Diego
CCA and Arthur Faygenholtz, DC Present Dynamic
Spinal Stretching for Flexibility & Rehab
Approved for 12 hrs CE
CA-A-12-01-6162, CA-A-12-01-6263
Speaker: Arthur Faygenholtz, DC
To register, call (831) 688-0361 or visit
www.StickStretching.com
May 19 – Oakland
June 9 – San Rafael
June 30 – San Jose
September 8 – Los Angeles
September 22 – San Diego
October 6 – Burbank
October 27 – Redding
November 3 – Santa Cruz
Page 42 May / June 2012 www.calchiro.org Page 43

distance learning ce from cca
Distance Learning CE Seminars
Recorded classes from 2011 CCA Convention
All Approved CE: CA-A-11-04-5601.
To register, contact CCA at
(916) 648-2727, ext. 120 or 141.
Tools 4 Success - The First 5 Years – Part 1
Approved for 2 hrs CE: CA-A-11-04-5601.
Speakers: Rebecca Wilson, DC / Steve Tullius, DC
Tools 4 Success - The First 5 Years - Part 2
Approved for 2 hrs CE: CA-A-11-04-5601.
Speakers: Grace Syn, DC / Matt Hubbard, DC
Medicare Essentials for the Chiropractic Office
Approved for 2 hrs CE: CA-A-11-04-5601.
Speaker: Arthur Lurvey, MD
2011 BCE Update: New CE, Finger Print Rules & More
Approved for 2 hrs CE: CA-A-11-04-5601.
Speaker: Frederick Lerner, DC
Women of Wellness
Approved for 2 hrs CE: CA-A-11-04-5601.
Speaker: Leslie Hewitt, DC
PI & Med-Pay: Collecting in Full
Approved for 2 hrs CE: CA-A-11-04-5601.
Speaker: Albert Abkarian, Esq.
MD-DC Connection Spine Surgery - Rehab
Approved for 4 hrs CE: CA-A-11-04-5601.
Speaker: Rob Walsh, DC
Nutrition Principles for Stress, Digestion & Diabetes
Approved for 4 hrs CE: CA-A-11-04-5601.
Speaker: Brian Anderson, DC
Your Patients and Their Pharmaceuticals
Approved for 4 hrs CE: CA-A-11-04-5601.
Speaker: Stephanie Higashi, DC
Patient-Focused Orthopedic Testing
Approved for 4 hrs CE: CA-A-11-04-5601.
Speaker: Ed Le Cara, DC
Sports Medicine: A Necessity for Any Doctor of Chiropractic
Approved for 4 hrs CE: CA-A-11-04-5601.
Speaker: Ed Le Cara, DC
QME Update
Approved for 6 hrs CE: CA-A-11-04-5601.
Speaker: Ed Cremata, DC
distance learning ce from cca
Other approved online classes available via the CCA web site: www.calchiro.org (Click on the Events & CE tab
at the top; Click on Online Learning (upper left, red tab); Click “Browse Courses” to review list of classes and
fees. Click on “Apply Now” to create an account and register for classes.
• Active Care of the Lumbar Spine for the Health Care
Provider (6 hrs)
• Assessment and Management of the Hip for the Health
Care Provider (6 hrs)
• Bloodborne Pathogens and Communicable Disease (2 hrs)
• Chiropractic Care in Peripheral Neuropathies (12 hrs)
• Concepts of a Team Chiropractor (10 hrs)
• Emergent Care of the Injured Individual (12 hrs)
• Ethical Issues in Chiropractic Practice (6 hrs or 12 hrs)
• Immunization: Making Informed Choices (6 hrs)
• Patient Care in Radiology (6 hrs)
• Physical Assessment and Management of the Knee
(6 hrs)
Did your 5010 transition go smoothly?
If you are having trouble submitting claims in the HIPAA 5010 format, you risk revenue
cycle disruption, and if you are not completely converted to the 5010 format, you risk
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• Professional Boundaries in Chiropractic Practice (6 hrs)
• Segmental Drop Review of the Thompson Technique
(6 hrs)
• Risk Management in Chiropractic – Staff Members
(2 hrs, or 3 hrs or 6 hrs)
• Soft Tissue Care in Chiropractic (6 hrs)
• Special Imaging for the Chiropractic Patient (10 hrs)
• Special Populations in Chiropractic – The Female Patient
(6 hrs)
• Special Populations in Chiropractic – The Osteoporotic
Patient (4 hrs)
• The Preparticipation Examination (12 hrs)
• The Spine in Sport (6 hrs)
With EClaims OS from Zyantus, you have a proven, responsive partner who has been
processing in the 5010 format since October, successfully processing medicare
claims, and can convert your 4010, NSF or Print Image format to 5010 without costly
software upgrades to your current system. Call us, we can help.
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Page 44 May / June 2012 www.calchiro.org Page 45

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Equipment For Sale
Leander motorized adjusting table excellent condition
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646-2447 [080312]
Free for the Taking
Free Zenith HiLo adjusting table used in our office for almost
half a century. Phone (559)564-2511 or drdc@hotmail.com
Classified Ads
To place a free listing for a free item,
e-mail: editor@calchiro.org
Practice for Sale
19 yr old practice for sale. MD/DC in Las Vegas Operator
looking for a career change. PI practice solid stream of NPs.
Call Dr. Laurito 702.247.4761 [051112]
MISSION VIEJO, CA - Diversified and Activator. Collects
about $21,000 per month. Two treatments rooms. $50,000,
EXCLUDING AR’S, www.practicesales.com 800.645.7590
[053012]
Great Practices in CA - S Oceanside: Optimal location for
estab Div. 66% net profit, proj coll $231K+. Sacramento:
Impressive coll ave $528K past 3 yrs. 30 np/month and 167
pv/wk, 25hr, 4 day/wk. Woodland Hills: STUNNING! 30%
CASH, 25np/mo, 150 pt/wk, proj coll $443K+ w/steady
growth! SanFrancisco/East Bay: Fully equipped Diversified.
Coll of $405K, 26 np/month, 224 pv/week! Roseville
Area: 75% CASH! 4 day work week! Professional Practice
Advisors, Inc. 800.863.9373 www.practiceadvisors.com
[050912]
CC-1203 CARDIFF-BY-THE- SEA, CA - Est. 1977. SOT, AK,
Diversified. Collected about $16,000 + per month in 2011
with a good NET. www.practicesales.com, 800-645-7590.
[061912]
Visit
www.calchiro.org/showAds.asp
to view or submit CCA Classified Ads
Member rate: $20/month, $220/year Non-Member Rate: $35/month, $385/year
Space For Rent
Office to share. Located in the beautiful foothills of the sierras.
Placerville. Fully equiped clinic decompression, lazer,
stim, ultasound complete rehab, 530.642.0700 [052812]
Lancaster. Beautiful moder building. Plenty of parking.
Was established as a multi-specialty group for 16 years.
Excellent location 661-305-1539 [061512]
Wanted
classified ads
I have been in practice 19 years and want to relocate to LA.
I’m looking for a partnership or a practice for sale. Contact:
blawyer1@columbus.rr.com or 614.323.4004. [052312]
Wanted: High functioning doctor of chiropractic for incredible
opportunity. Long established successful beach community
practice in Carlsbad, California. Doctor needs to
have strong conviction in the benefits of chiropractic care
as a life time health process. Opportunity for expansion to
additional locations in San Diego county. Turn key office,
fully staffed with x-ray machine. You just show up and treat
patients, exactly what you were trained to do. Potential
percentage ownership in practice. Interested candidates
respond to: Via e-mail to: Carlsbaddc@aol.com Via fax to:
760-434-2482 Via mail to: Beach Cities Chiropractic, 2958
Madison St. #101, Carlsbad, CA 92008
Our Cup Runneth Over
This magazine is overflowing with information, hyperlinks to
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giving you so much, the magazine file is big, and it make take a
minute or more to open.
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Okay, it really doesn’t arrive instantaneously, but because the
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Issues are stored neatly on your desktop in a folder called
e-Papers Library (which the software sets up for you).
CLICK HERE for more information, video tutorials and to download the free Delivery Manager software
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