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<strong>Community</strong> <strong>Economic</strong> <strong>Development</strong> <strong>Strategy</strong> <strong>and</strong> <strong>Action</strong> <strong>Plan</strong> <strong>2011</strong>-2020<br />

Economy<br />

7. Key Focus Areas<br />

The <strong>Community</strong> <strong>Economic</strong> <strong>Development</strong> <strong>Action</strong> <strong>Plan</strong> <strong>2011</strong>-2020 (see Appendix 1) is structured around the following<br />

seven Key Focus Areas:<br />

1. Maintain infrastructure <strong>and</strong> resolve infrastructure gaps in a manner that responds to community<br />

needs <strong>and</strong> promotes meaningful <strong>and</strong> well-paying employment in the Shire<br />

Council is responsible for a range of infrastructure, most of which has a direct impact on economic<br />

development.<br />

Besides satisfying the community at large, improved infrastructure can have a direct impact on community<br />

economic development. For instance, better roads <strong>and</strong> better communications equals better access to<br />

markets. Infrastructure-related priorities identified include:<br />

• Roads <strong>and</strong> bridges<br />

• Parking <strong>and</strong> traffic management<br />

• Footpaths<br />

• Public toilets<br />

• Bikeways <strong>and</strong> bicycle facilities<br />

• Drainage/flood management<br />

• Quality of town centres <strong>and</strong> public spaces.<br />

The availability of recreation facilities <strong>and</strong> other community services are important if the Shire wants to<br />

encourage a new generation of workers <strong>and</strong> entrepreneurs to establish themselves in the Shire with their<br />

families. <strong>Community</strong> infrastructure such as community sports fields, the planned library <strong>and</strong> the potential<br />

hospital will assist Byron Bay. Other communities have similar needs.<br />

The issue of employment l<strong>and</strong>s (as identified within Objective 3.11 of the <strong>Action</strong> <strong>Plan</strong>) will be examined with<br />

a long-term perspective.<br />

2. Ensure Council processes deliver to the community timely decisions to give certainty of direction<br />

Council has been engaged in process <strong>and</strong> product improvement for a number of years. A service charter<br />

commits Council to performance targets in response to the range of applications it receives from the<br />

community. Council will review performance against benchmarks on a specific, periodic basis. Processes<br />

will be reviewed <strong>and</strong> bottlenecks eliminated.<br />

In late 2007, Council undertook resident <strong>and</strong> business surveys to determine the importance the community<br />

attaches to Council services <strong>and</strong> its level of satisfaction with those services. The surveys established a<br />

benchmark against which Council’s performance can be measured. Council will renew this research<br />

periodically.<br />

www.byron.nsw.gov.au/economic-development<br />

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