Ten Audience Analysis Exercises - EFL Classroom 2.0

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topic is? What techniques might you use to get their attention before they learn what your topic is? Think about that first paragraph that will introduce your ideas to your readers. How can you hook their interest and keep them reading to the end? 10. What if the medium were different? Think about the paper that you're working on and the ways that your knowledge of advertisements and stories on television and in newspapers and magazines can help you learn more about your readers. If you were writing an advertisement or public service announcement rather than a paper, where would the advertisement or announcement appear? What channel? During what shows? Or what magazine? Which section? And what would the advertisement or announcement look like? More importantly, WHY would it appear on those channels during those shows or in those sections of those particular magazines? How does the audience relate to the shows and magazines where the information would appear? Once you think about what you know about your readers based on where a similar advertisement or public service announcement would appear, think about similar things that you've seen. How do they get and keep the readers' attention? What techniques can you use?
<strong>Ten</strong> Critical Literacy & Technology Activities (Part 1) 1. Naming and Web/Email Addresses. A lot of money goes into the names that businesses splash across advertisements, commercials, billboards, and product packages. Companies and organizations want an unmistakable Internet presence (take a look at the work Hormel has done to squash various "Spam" pages for one example). They want the public to look at the addresses and think of the company and its products. Take a newspaper or magazine and collect every email address and web page address that is included--check the advertisements and the text of the articles, and keep track of where you find the addresses. Once you've gathered all the addresses, write a paper that analyzes the naming conventions that the addresses (or more properly, the companies that chose those names) have used. What is the domain (see below)? Does the company use specific names in the address beyond the domain? In your paper, create a system of classification that outlines the ways that companies name their Internet resources, or write a paper that describes the features that seem important in naming Internet resources (a sort-of how-to guide for someone setting up a site). *** A domain is the part of a web page address that comes first--after the http:// and before any additional slashes or words. In the address http://www.yahoo.com/Education/K_12/Teaching/, the domain is "www.yahoo.com." In an email address, the domain is the part that comes after the @ sign. In the email address president@whitehouse.gov, the domain is whitehouse.gov. You might discuss the Internet naming conventions that govern certain parts of domain addresses. Be sure students understand the differences between .com, .edu, .mil, .gov as well as country and state designations. 2. Naming and Software. Consider the naming conventions that apply to software. Consider the thought that went into names like Windows, Microsoft Word, Excel, PC Anywhere, PartitionMagic, and PhotoShop. What difference would it make if Windows had been named Doors? What suffixes and prefixes are used frequently? Are there words that are never used in titles (words that would make sense for the products)? What do the companies that named this software hope that the potential customer will think about these products? Does the kind of name that is used relate to the things that the product does? For instance, do you notice that word processing software uses one kind of typical naming convention while graphics software uses another? In your paper, create a system of classification for software product names or choose a specific category of software and explore the kinds of names that are used (and those that aren't used) for the products.
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feel" of the newspaper? What makes
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d. My brother and I are going to a
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In addition, write two example sent
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5. Write a paper which explains an
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Ten Audience Analysis Exercises - EFL Classroom 2.0

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