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14 P A N O P A<br />
Sales Markets in Eastern Europe<br />
Were the Main Subject at the<br />
Automotive Workshop in Wolfsburg<br />
At a two-day internal workshop of the <strong>Panopa</strong> Logistik GmbH, a total of 68 attendees discussed extensively about<br />
the sales markets in Eastern Europe and other things. A joint evening of football and a visit to the Autostadt in<br />
Wolfsburg completed the workshop.<br />
From 12 to 13 June <strong>2008</strong>, the em -<br />
ployees of <strong>Panopa</strong> got together in<br />
Wolfsburg in order to discuss the<br />
future of the automotive business in<br />
East Europe. Rüdiger Buß, managing<br />
director of <strong>Panopa</strong>, opened the work -<br />
shop with retrospection to the start of<br />
<strong>Panopa</strong> automotive logistics. With four<br />
employees, <strong>Panopa</strong> started at one lo -<br />
cation in 1993. Now, about 1,300 em -<br />
ployees are active in this business div -<br />
ision at 12 locations all over Europe.<br />
In a number of individual reports, the<br />
division managers presented the growth<br />
strategies of <strong>Panopa</strong> in Poland and the<br />
chances and risks of current and future<br />
projects. The new spare parts centre in<br />
Herten, which is to be ceremoniously<br />
opened at the end of October, as well<br />
as insurance law aspects of contract<br />
logistics were also presented in detail.<br />
The second day of the workshop com-<br />
Intensive discussions during the<br />
breaks<br />
Imperial <strong>News</strong> 2/<strong>2008</strong><br />
Prof. Dr. Ferdinand Dudenhöffer of Gelsenkirchen University of Applied Sciences<br />
informed about the the growing sales markets in Asia and East Europe<br />
pletely belonged to the guest speakers.<br />
Günter Bischoff (VW Poznań), Jens<br />
Barvencik (Procure ment, VW Commercial<br />
Vehicles) and Karl-Heinz Hüninghake<br />
(Logistics, VW Commercial Vehicles)<br />
reported on the logistic challenges for<br />
the group in the Eastern European market.<br />
Prof. Dr. Ferdinand Dudenhöffer,<br />
Director of the Center Automotive<br />
Research (CAR) at Gelsenkirchen<br />
University of Applied Sciences, was<br />
also won as a guest speaker. He in -<br />
formed about a further grow ing sales<br />
market for the automotive area:<br />
Dudenhöffer predicts that the Asian<br />
automotive market will grow strongly<br />
in the future. In his opin ion, automobile<br />
sales will double by 2020, both in<br />
Asia and in Eastern Europe – a good<br />
Gerhard Riemann (CEO of Imperial<br />
Logistics International GmbH) and<br />
Heinz-Gerd Sprenger (CEO of <strong>Panopa</strong>)<br />
under discussion
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