working life - Wallenius Wilhelmsen Logistics
working life - Wallenius Wilhelmsen Logistics
working life - Wallenius Wilhelmsen Logistics
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
outes<br />
wallenius wilhelmsen logistics magazine for employees<br />
#2.2007<br />
ford awards wwl top supplier price 12<br />
rune gisvold – the man who likes to be in control 15<br />
wwf and wwl join forces to save bluefin tuna 18<br />
Boomtime for China’s<br />
Automakers<br />
wallenius wilhelmsen logistics is<br />
there to embrace the new opportunities
outes<br />
contents issue 2.2007<br />
THEME<br />
CHina’S BOOMing CaR<br />
indUSTRy dRivES lOgiSTiCS<br />
The demand for cars domestically in China is growing explosively.<br />
Production and sales are expected to double over the next five<br />
years. Mounting auto exports and imports are driving the need for<br />
improved logistics and supply chain management solutions of the<br />
kind delivered by <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong>.<br />
04 inspiration<br />
WWL has signed a Lead <strong>Logistics</strong> pro-<br />
vider contract With BMW to deLiver its<br />
cars froM europe to austraLia and neW<br />
zeaLand. BMW has noW got a cutting<br />
edge soLution to suppLy the tWo Mar-<br />
kets More efficientLy and econoMicaLLy.<br />
ROUTES 2 2007<br />
8<br />
22 <strong>working</strong> <strong>life</strong><br />
22 the office: south africa<br />
23 knoWLedge schooL: ocean<br />
pLanning and reporting<br />
24 douBLe identity: MuLtiLinguaL<br />
MartiaL arts<br />
25 on the ocean: 75 years<br />
under sydney harBour Bridge<br />
1<br />
CUSTOMER CaSE<br />
gETTing THE RigHT<br />
CaR TO THE RigHT pORT<br />
<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> won a top award from Ford<br />
Australia for helping the carmaker develop and implement an<br />
innovative logistics solution. Dubbed ‘Right Car, Right Port’, WWL<br />
helped come up with a way to build flexibility into a supply chain<br />
that had been traditionally fairly rigid.<br />
26 our industry<br />
even Larger vesseLs in the pipeLine<br />
threatened the LiveLihood of the panaMa<br />
canaL. But the WaterWay has fought<br />
Back With innovative neW Ways to han-<br />
dLe the Bigger vesseLs expected in 2015.
18<br />
SUSTainaBiliTy<br />
gianT Of THE aTlanTiC<br />
ClOSE TO ExTinCTiOn<br />
WWF and <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> have joined forces<br />
to help save the giant bluefin tuna from extinction as a result<br />
of overfishing.<br />
puBLished By <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> AS, Box 38193, SE-100 64 Stockholm, Sweden<br />
editor Martha Thernsjö acting puBLisher responsiBLe under sWedish<br />
press LaW Martha Thernsjö editoriaL production Tidningskompaniet Stockholm<br />
environMentaL care This magazine is produced in accordance with the Nordic eco-labelling<br />
system, the Swan front cover Rush hour in Shanghai, China. Photo: Jackson Lowen.<br />
We Want your vieWs! Do you have any comments on Routes? Is there anything you would<br />
like to read about or are there things that you don’t like and would like to change? Send an e-mail<br />
to routes@2wglobal.com next issue September 2007 copyright Texts and images in Routes<br />
may not be republished without permission from the editor or publisher responsible.<br />
EdiTORial: CREaTing valUE<br />
fOR OUR CUSTOMERS<br />
the first tWo Months in my<br />
new job as CEO has given me a<br />
number of opportunities to visit operations<br />
around the world, talk to many<br />
colleagues and<br />
better understand<br />
how we are<br />
able to live our<br />
ambitious factoryto-dealer<br />
strategy.<br />
this aLso<br />
coincided with<br />
our regional<br />
discussions on<br />
updating our long term strategy and<br />
deciding how we prioritise our initiatives<br />
to ensure we can deliver on<br />
the strategy and grow the business.<br />
a key factor here is obviously<br />
the tonnage situation, which will definitely<br />
change for the better as we<br />
go into 2008. We have a very close<br />
dialogue with our owners about our<br />
tonnage requirements for the period<br />
up to 2014. For the total of <strong>Wallenius</strong><br />
Lines and Wilh. <strong>Wilhelmsen</strong>, we<br />
now receive a new vessel from the<br />
yards almost every month.<br />
another key factor is how we<br />
manage to develop our global terminal<br />
network – both in terms of operational<br />
excellence, expansion of existing terminals<br />
and pursuit of new terminals to<br />
secure prioritised berthing, particularly<br />
in emerging markets.<br />
We need to Be excellent in Supply<br />
Chain Management in order to create<br />
that added value for our customers.<br />
We will target opportunities primarily<br />
with existing key customers to expand<br />
their outsourcing of finished vehicle<br />
logistics. This should help get their<br />
cargo quicker to its final destination,<br />
with better quality and at a lower cost.<br />
Last, But not<br />
least, we will<br />
continue to<br />
focus hard on<br />
minimising the<br />
impact our business<br />
has on the<br />
environment,<br />
with a specific<br />
focus on reducing<br />
total emissions. This will help<br />
maintain our leading position.<br />
“WE nEEd TO BE Ex-<br />
CEllEnT in SUpply<br />
CHain ManagEMEnT<br />
in ORdER TO CREaTE<br />
THaT addEd valUE<br />
fOR OUR CUSTOMERS.”<br />
i WiLL soon Launch my own blog<br />
on the corporate intranet. I hope you<br />
will use that opportunity to have a direct<br />
dialogue with me on issues you<br />
think are important for the growth<br />
and success of our great company.<br />
ariLd B. iversen<br />
Ceo<br />
wallenius wilhelmsen logistiCs<br />
anita arntzen<br />
ROUTES 2 2007
inspiration<br />
people who care about making a difference<br />
InSpIRIng landbRIdgE<br />
since late 2006 WWL has faced exploding volumes<br />
in several Global Trade Lanes with significant growth<br />
in the Asia-Europe segment. An inspiring ‘Landbridge’<br />
solution in the USA has helped to ease the pressure.<br />
Tonnage capacity has grown tight for cargo moving<br />
from Asia to North America, sparking the need for<br />
a creative solution to keep up with the volume growth<br />
and meet capacity demands from WWL customers.<br />
Together with the Trade and Commercial teams in<br />
Oslo, Tokyo, and Region Americas, Dave Minetti, head of<br />
Americas Trade Atlantic/Pacific/Oceania, and the Americas<br />
Trade Team agreed that ‘landbridging’ cargo from the<br />
US West Coast to end destinations across the USA would<br />
deliver key benefits. It would increase vessel capacity by<br />
shortening the overall voyage time and also deliver cargo<br />
to its final destination in the Mid West, South Atlantic, and<br />
US East Coast on, or before its original arrival date.<br />
“The first vessel for Landbridge was the M/V<br />
Tampere and the volume involved was impressive.<br />
But with the help of our friends at Vehicle Services<br />
Americas (VSA) and Pacific and Atlantic Vehicle<br />
Processors (PVP/AVP), we safely railed 1,175 GMDAT<br />
vehicles to Brunswick, Georgia and Port Newark,<br />
New Jersey, and trucked 401 Suzuki vehicles to PVP<br />
in Port Hueneme. We contracted Keen Transport to<br />
ROUTES 2 2007<br />
n who: John Felitto,<br />
Dave Minetti<br />
n what: Delivering innovative solutions<br />
n where: USA<br />
truck 389 excavators plus parts to various port and<br />
inland destinations. This was all achieved on, or before<br />
the intended delivery date at the original point of final<br />
destination,” says Dave.<br />
This challenging initiative required the support and<br />
coordination from several teams, including Customer<br />
Care, Cargo Management, Port Operations, Cargo Quality,<br />
Cargo Claims, Legal, Contract Management, Sales,<br />
Technical Services (VSA & PVP/AVP), Terminal Services,<br />
Inland Distribution and Trade. John Felitto, Senior<br />
Vice President Commercial, Region Americas, notes:<br />
“This Landbridge solution demonstrates WWL has the<br />
vast expertise to handle customer requirements at sea and<br />
on land. It represents WWL’s dedication to delivering integrated<br />
and seamless logistic solutions to our customers.”<br />
Dave believes the success of the project may<br />
lead to further opportunities for WWL’s customers to<br />
shorten transportation timelines via Landbridge.<br />
“Once again, our strongest asset, our people,<br />
delivered with excellence.”<br />
ThE SlEEpIng<br />
gIanT’S hOpE<br />
n who: Michael Doran<br />
n what: Driving Indian<br />
business<br />
n where: Mumbai, India<br />
india’s economy is booming.<br />
A report from investment bank<br />
Goldman Sachs says India could<br />
have the world’s fifth largest<br />
economy within a decade as its<br />
growth accelerates.<br />
WWL is taking its first key<br />
step to seize a slice of the action<br />
by opening an office in Mumbai,<br />
a vibrant Arabian Sea port and<br />
India’s commercial capital. Heading<br />
the new office in the bustling<br />
city of 13 million inhabitants will<br />
be Michael Doran, moving from<br />
WWL Australia to become Head<br />
of Business Development in India.<br />
“My main focus will be looking<br />
at opportunities for WWL across<br />
our five product offerings and<br />
building relationships,” Michael<br />
tells Routes. “We will focus on<br />
what our Corporate Accounts<br />
team will be doing in India in the<br />
short, medium, and long term.”<br />
Michael, who admits to being<br />
sales-focused, says the potential<br />
is huge.<br />
“India is a sleeping giant. I am<br />
very excited about the new job<br />
because India will offer us both<br />
opportunities and challenges<br />
in the field of factory to dealer<br />
vehicle logistics.”
managIng<br />
hIghER cOSTS<br />
n who: Konrad Kurz<br />
n what: Ready to meet<br />
change<br />
n where: Germany/Europe<br />
strict european union (EU)<br />
rules protecting workers by limiting<br />
the time a truck driver can spend<br />
on the road threaten to drive up<br />
the cost of transported goods, but<br />
WWL is geared up to meet the<br />
challenge.<br />
“We’ve equipped our trucks with<br />
costly new electronic equipment to<br />
monitor driver hours,” says Konrad<br />
Kurz, Managing Director WWL<br />
Germany. “A bonus is that monitoring<br />
work time online will help us to<br />
plan transport logistics better than<br />
ever before.”<br />
According to Konrad the regulations<br />
pose the biggest threat to<br />
Europe’s transport industry today.<br />
“Cutting the work week from<br />
today’s 60 hours to 48 will theoretically<br />
mean increasing the number<br />
of drivers by 25 percent. We<br />
believe the new rules could lead<br />
to a knock-on nine percent cost<br />
increase for road transportation.”<br />
Germany is the latest EU<br />
country to adopt similar recommendations<br />
for drivers, albeit less<br />
restrictive than in France, setting<br />
minimal standards for <strong>working</strong> time,<br />
driving and rest periods.<br />
dEvElOpIng TOp TalEnT<br />
n who: Eivind Garshol<br />
n what: Developing future<br />
management<br />
n where: Oslo, Norway<br />
when wwl launches a new<br />
15-month global trainee programme<br />
for nine young talents,<br />
it’s with a very clear agenda.<br />
Eivind Garshol, head of Global HR<br />
Policies and Practices explains the<br />
main objective in the programme:<br />
“It’s very important for a<br />
company like ours to develop<br />
future management and expert<br />
candidates with a global mindset<br />
and network.”<br />
The nine trainees, six women<br />
and three men, come from all<br />
four regions as well as the central<br />
office and they will work their<br />
way through the organisation<br />
and product areas. The goal is to<br />
offer employment to everyone at<br />
the end of the programme and to<br />
retain them within WWL long term.<br />
The first traineeship was successful.<br />
Valuable lessons were<br />
learned and are applied in this<br />
second program.<br />
“One main improvement for this<br />
second traineeship is that we have<br />
expressed clearly the ambition levels<br />
we have for each trainee – and<br />
what kind of position we want to<br />
offer them afterward. The trainees<br />
will be designated roles and tasks<br />
throughout the programme that are<br />
in line with their targeted future<br />
position,” says Eivind.<br />
With companies fighting for<br />
talent around the world, it’s vital<br />
to be an attractive employer,<br />
says Eivind:<br />
“A traineeship programme is<br />
a way to position ourselves in the<br />
labour market and in the minds of<br />
young talent.”<br />
aTTRacTIng<br />
cUSTOmERS<br />
n who: Fabio Mello<br />
n what: Customer<br />
net<strong>working</strong><br />
n where: Sao Paulo, Brazil<br />
for three days in April, the<br />
Brazilian city of Sao Paulo was<br />
the focus of the global logistics<br />
industry, hosting the InterModal<br />
Trade Fair, now in its 12th year.<br />
WWL – one of 400 participating<br />
companies – had a particularly<br />
successful time, attracting record<br />
numbers of customers to its<br />
stand, according to Fabio Mello,<br />
Manager South American Sales.<br />
“InterModal is Latin America’s<br />
most important trade show for<br />
logistics and transport markets.<br />
It is a great opportunity to network<br />
with customers and meet<br />
new contacts. It also provides a<br />
great opportunity for our customers<br />
to meet WWL team members<br />
<strong>working</strong> in operations, customer<br />
care and management.”<br />
Over 1,000 people a day visit<br />
the InterModal trade fair. WWL’s<br />
main goal at InterModal is to communicate<br />
and market its brand<br />
and promote its five products<br />
– Ocean Services, Terminal Services,<br />
Technical Services, Inland<br />
Distribution and Supply Chain<br />
Management – to customers.<br />
Fabio is ecstatic about WWL’s<br />
showing in 2007: “It was our best<br />
effort ever with between 70–100<br />
customers visiting the stand<br />
every day. We got to meet new<br />
customers and develop fresh<br />
business opportunities, all on the<br />
relaxing environment of the stand<br />
and helped by the WWL staff.”<br />
ROUTES 2 2007
inspiration<br />
IN THE CARGO<br />
kEEpIng TRack Of bmw<br />
for a great many drivers of all ages,<br />
a BMW is the ‘ultimate driving machine’.<br />
Founded in 1916, BMW prides itself on being<br />
one of the few manufacturers of automobiles<br />
and motorcycles worldwide that concentrates<br />
entirely on premium standards and<br />
outstanding quality.<br />
It is a quality-focused philosophy shared<br />
by <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> in delivering<br />
on a Lead <strong>Logistics</strong> Provider (LLP) contract<br />
with BMW AG. Under the terms of the<br />
contract, WWL ships the automaker’s vehicles<br />
from five BMW Group factories in Europe, one<br />
factory in the USA and one factory in South<br />
Africa to Australia and New Zealand on the<br />
other side of the world.<br />
WWL exclusively developed its service for<br />
BMW tailored to the carmaker’s specific requirements.<br />
According to Joris Verhaag, <strong>Logistics</strong><br />
Contract Manager for Automotive Contracts<br />
Germany, WWL has provided BMW with a<br />
cutting edge solution in supplying the Australian<br />
and New Zealand market with their products.<br />
“Our ability to deliver LLP contracts<br />
through our global network is really a differentiator<br />
in the RoRo industry,” he says.<br />
bmw has been delighted by the joint effort<br />
with WWL to reduce the lead time by managing<br />
vehicle flow more efficiently. As a result<br />
BMW is able to significantly reduce capital lock<br />
up costs and achieve a shorter time to market.<br />
BMW’s vehicle offering encompasses<br />
Sedans and Estates, Coupés, Convertibles,<br />
Roadsters and Sports Activity Vehicles. With<br />
BMW Group at a glance<br />
BMW: Founded 1916<br />
Employees: 106,000 worldwide<br />
Sales: In the first quarter of 2007, the BMW<br />
Group delivered 333,276 BMW, MINI and<br />
Rolls-Royce brand automobiles<br />
Production: BMW Group manufactures at<br />
ROUTES 2 2007<br />
the three brands, BMW, MINI and Rolls-Royce<br />
Motor Cars, the BMW Group has established<br />
a widespread reputation for its pursuit of<br />
quality.<br />
the result of BMW’s firm focus on the<br />
premium sector of the international auto<br />
market is reflected in automobiles and motorcycles<br />
that fascinate people around the world.<br />
And win new admirers every day.<br />
Designed to save time and money for<br />
BMW, WWL’s contract resulted from several<br />
years of intensive concept studies. The<br />
research was aimed at developing a supply<br />
chain package that could efficiently keep<br />
track of the thousands of BMW and MINI<br />
vehicles shipped to Oceania each year.<br />
employing 106,000 people, BMW manufactures<br />
its models at 23 sites in 13 countries<br />
on four continents. The WWL contract<br />
encompasses cars being made at seven of<br />
BMW’s factories and destined for Australia<br />
and New Zealand.<br />
WWL is also saving BMW substantial<br />
management time by providing them with<br />
a one-stop solution in terms of only having<br />
to interact with one service provider rather<br />
than several along the supply chain. For example,<br />
as it is not possible to keep track<br />
of such a large volume of vehicles through<br />
an excel sheet, WWL’s order management<br />
system automates and speeds up the process,<br />
cutting out room for human error.<br />
alannah eames<br />
23 sites in 13 countries on four continents,<br />
including seven plants in Germany<br />
Model series: BMW 1 Series, 3 Series,<br />
5 Series, 6 Series, 7 Series, BMW X3,<br />
BMW X5, BMW Z4, MINI and Rolls-Royce<br />
Phantom<br />
photo: arnaud siquet
ROUTES 2 2007
Just 15 years ago, the bicycle was<br />
China’s main means of transport<br />
with only 5.7 vehicles for every<br />
1,000 people. The times have clearly<br />
changed – the figure today is<br />
33 vehicles per 1,000 people.<br />
ROUTES 2 2007<br />
photo: scanpix
China<br />
yesterday &<br />
tomorrow<br />
China is one of the world’s fastest growing<br />
economies. One sign is how Chinese<br />
citizens are swapping their bicycles for cars.<br />
With a foothold in China, WWL is geared to<br />
embrace the changes and emerging opportunities<br />
sweeping China into the future.<br />
WORdS alannah EamEs phOTO jackson lowEn<br />
Evening rush hour on<br />
the Chengdu elevated<br />
road in Shanghai, one of<br />
many Chinese cities that<br />
are rebuilding its roads<br />
to meet the increasing<br />
car traffic.<br />
ROUTES 2 2007
10 ROUTES 2 2007<br />
ChINa auTO marKET bOOmS<br />
WWL ServiceS<br />
in china<br />
Ocean services (China express;<br />
shuttle service twice monthly from<br />
Japan to China; direct service to<br />
Europe and North Africa, monthly service<br />
from Guangzhou to Europe). The<br />
plan now is to strengthen the ocean<br />
product from northern China outbound.<br />
Technical services: Pre Delivery Inspection<br />
(PDI) in Tianjin doing terminal<br />
handling and customer cleaning.<br />
Inland distribution: Managing Vehicle<br />
Distribution Centre (VDC) and vehicle<br />
distribution for BMW in southern China.<br />
Offices: Dalian, Tianjin, Shanghai,<br />
Guangzhou and Beijing.<br />
Ports: Tianjin, Shanghai and<br />
Guangzhou. Ad hoc from Dalian.<br />
Number of employees: 55.<br />
<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> has<br />
had a presence in China for over a<br />
century. Records show that Wilh.<br />
<strong>Wilhelmsen</strong> vessels called at Chinese<br />
ports in the late 1880s. In 1994,<br />
the company was registered as a wholly owned foreign<br />
enterprise.<br />
Recently, China’s economy has boomed. As Trond<br />
Tønjum, Managing Director of <strong>Wallenius</strong> <strong>Wilhelmsen</strong><br />
<strong>Logistics</strong> China says:<br />
“What we have seen in China is that the domestic<br />
market’s demand for vehicles is growing tremendously.<br />
For the next five years we estimate that it will double<br />
both in production and sales. Exports and imports are<br />
also growing, but with a moderate volume compared<br />
to mature markets. We expect these areas to triple during<br />
the same period.”<br />
During the 1980s and 1990s, western vehicle manufacturers<br />
rushed to set up joint ventures with local Chinese<br />
companies, the majority of which focused on sales in<br />
the domestic market. The export of western brands from<br />
these joint ventures has been low, due to the domestic<br />
focus and Chinese legislation. However, exports of Chinese<br />
brands such as Chery, FAW, Great Wall, Brilliance<br />
and SAIC are growing, mainly to the Middle East, North<br />
Africa, Russia, South East Asia and South America.<br />
in 2006, china ExportEd around 200,000 built-up,<br />
finished cars. According to Trond, trucks and buses<br />
are showing large export growth and will be very important<br />
for WWL China in the future.<br />
“Good sustainable logistics solutions will be increasingly<br />
important for the Chinese manufacturers<br />
as they enter western markets. Western demands are<br />
much more complex than those<br />
currently found in their own mar-<br />
ket. The Chinese need to get their<br />
supply chain management right to<br />
succeed,” Trond states.<br />
Meanwhile, within the domestic<br />
market, there is also a need for<br />
improved supply chains. Today,<br />
most Chinese manufacturers are<br />
strong in their local provinces and<br />
transport vehicles by truck from<br />
plant to dealer. As they start to<br />
expand their sales reach, there is a<br />
need to diversify distribution methods<br />
from being heavily dependent<br />
on road transportation to better use<br />
of river, coast and rail transport. Increased<br />
use of distribution hubs will<br />
be essential to improve domestic<br />
logistics.<br />
“WWL’s strategy is to cater for<br />
Vivian Zhang, team leader, Karl Yang and Liu Jun,<br />
<strong>Logistics</strong> Co-ordinators, carry out inspection for<br />
customs clearance on GEFCO import vehicles in Tianjin.<br />
exports and imports. However, understanding the<br />
domestic market is key when we procure land based<br />
distribution services on behalf of our customers,”<br />
Trond emphasises.<br />
It has not been difficult for WWL to win the trust of Chinese<br />
manufacturers to handle their shipments overseas.<br />
“We exported 70 percent of Chery’s finished vehicles<br />
last year,” says Trond. “It is a challenge to provide<br />
ocean capacity but we are building up our product<br />
offerings in China. It is a growing market and we will<br />
grow even more as we have a good position in the market<br />
based on our global reach.”<br />
However, at the same time he admits that, “Some<br />
customers have never even seen a RoRo vessel,<br />
others limit their logistics to truck transportation.<br />
We help them see the benefits of securing the quality<br />
and optimal solutions they need to expand their sales<br />
nationally and internationally.”<br />
thE pErsEvErancE and hard work is paying off and<br />
the contracts are increasing. The BMW contract has<br />
been renewed and WWL will distribute BMW vehicles<br />
in south China.<br />
“We see great potential to secure more contracts<br />
in this area, and are currently <strong>working</strong> with several<br />
manufacturers to come up with smart solutions to<br />
match their needs,” says Trond.<br />
While WWL’s products are developing in China, several<br />
challenges in this booming economy still remain.<br />
“In China, development can go very quickly, while<br />
other things can take time. This is not surprising as it<br />
is an emerging market and many things are done for<br />
the first time. To know and be part of the culture is the<br />
only way,” Trond explains.<br />
photo: richard ma
����������������������<br />
������������������<br />
�������������<br />
��<br />
��<br />
�<br />
�<br />
�<br />
�<br />
�<br />
����������������������<br />
�������� �����<br />
����<br />
����<br />
����<br />
����<br />
����<br />
����<br />
����<br />
����<br />
����<br />
����<br />
���������������������<br />
�������������������<br />
���������������<br />
�������<br />
���<br />
�����������<br />
���<br />
�����<br />
��<br />
������������<br />
��� ������<br />
���<br />
���������<br />
��������������<br />
�����<br />
���<br />
��������<br />
���<br />
�������������������������������������������������������������������<br />
Trond Tønjum, managing<br />
Director, WWL in<br />
China and Qi Yumin,<br />
President of brilliance<br />
auto, exchanging<br />
gifts in February this<br />
year at the loading of<br />
the first 500 brilliance<br />
cars in Dalian, destined<br />
for Europe.<br />
average auto<br />
sales growth in<br />
China over 5 year<br />
period 2007–2012<br />
= %<br />
photo: richard ma<br />
ROUTES 2 2007 11
Right car to the<br />
right port<br />
You live in Melbourne, Australia. You have<br />
just purchased a new Ford Focus that is<br />
built in South Africa around 10,000 kilometres<br />
away. Neither you, nor Ford, want you<br />
to wait unnecessarily for your shiny new car<br />
to be delivered, which is where <strong>Wallenius</strong><br />
<strong>Wilhelmsen</strong> <strong>Logistics</strong> enters the picture.<br />
WORDS DAVID NOBLE PHOTOS EAmON gALLAghEr<br />
12 ROUTES 2 2007<br />
WWL’s Craig Heron<br />
has helped Ford drive<br />
its ‘Right Car, Right<br />
Port’ project forward<br />
successfully.<br />
When companies talk about getting<br />
their supply chains right what<br />
they are talking about is getting<br />
products to customers in the most<br />
efficient and cost effective way<br />
possible. For Ford Australia that translates into getting<br />
Ford Focus cars and other vehicles in its ranges from<br />
their production facilities in Europe, South Africa,<br />
Asia and elsewhere to end customers around the globe.<br />
Ensuring supply chain logistics function in a reliable,<br />
efficient and timely manner is no easy task in<br />
today’s global marketplace. It demands knowledge and<br />
science to constantly improve ways of moving products<br />
in response to customers’ changing needs. For Ford<br />
this means not only moving cars from one continent to<br />
another, but also across the continents themselves and<br />
not always to the original projected destination.<br />
But what can appear a logistics nightmare to some
is a vision of possibility for WWL. In fact, so successful<br />
has the company been in delivering innovative<br />
logistics solutions that Ford Australia recently gave<br />
WWL membership of its family of elite suppliers.<br />
ThE FOrD mOTOr COmpANy in Australia awarded<br />
WWL a 2006 Ford Supplier Excellence Silver Award<br />
that recognises “suppliers who not only achieve the<br />
highest levels of cost, quality and delivery, but also<br />
who embrace the vision to build on Ford’s legacy and<br />
drive innovation to new heights”.<br />
Sam Casabene, Vice President Purchasing, Ford<br />
Motor Company Australia explains that WWL won the<br />
prestigious accolade because it had been proactive in<br />
the technological and planning aspects of sea transportation<br />
and during 2006 piloted a key supply chain<br />
program with Ford Australia.<br />
“During 2006 <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong><br />
saving FoRd time and money<br />
“Ford immediately liked the look of<br />
the ‘Right Car, Right Port’ proposal<br />
so much they asked us to implement<br />
a pilot programme.”<br />
piloted a programme with Ford Australia called ‘Right<br />
Car, Right Port’,” says Casabene. “This programme<br />
provides the ability to change destination at origin or<br />
in transit and reduces land-based transfer costs within<br />
Australia. This obviously reduces logistics costs and<br />
provides flexibility for Ford and its dealers to meet<br />
changing vehicle supply and demand in Australia.”<br />
Designed to build some flexibility into the Ford supply<br />
chain after a vehicle has left production, the ‘Right<br />
Car, Right Port’ logistics solution directly tackles the<br />
problem that once a car is manufactured it is immediately<br />
assigned to a discharge port. Currently, should<br />
the final point of sale of a vehicle differ to its discharge<br />
port, logistics time and money is lost by trucking vehicles<br />
by road across Australia to the final point of sale.<br />
ThE ‘rIghT CAr, rIghT pOrT’ solution instead monitors<br />
the progress of a vehicle through the supply chain<br />
from the time it leaves the factory in South Africa<br />
(and in the future potentially Asia and Europe), right<br />
through to the port of discharge and arrival in Australia.<br />
The solution assigns the correct port of discharge,<br />
should this differ from the original instruction, just<br />
prior to the vessel arriving in Australia.<br />
The innovative approach allows WWL to coordinate<br />
the discharge of other shipping lines servicing Ford<br />
Australia, to potentially discharge vehicles earlier or<br />
later than first intended – helping to reduce the need<br />
and cost of inland transportation.<br />
<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> has been a Ford<br />
supplier for many years, offering its full range of<br />
logistics capabilities and moving tens of thousands<br />
of vehicles for Ford Australia such as imports from<br />
Europe to all major Australian ports. However, the<br />
prestigious supplier excellence award was the direct<br />
result of a request from Ford Australia for WWL to act<br />
as consultants in a supply chain evaluation project.<br />
“We recommended several changes and Ford immediately<br />
liked the look of the ‘Right Car, Right Port’ proposal<br />
so much they asked us to implement a pilot programme<br />
together with them,” recalls Craig Heron, Business Development<br />
Manager at the time, who headed the project.<br />
He underlines the project has been a joint effort<br />
between Ford Australia and the WWL Oceania Commercial<br />
and <strong>Logistics</strong> team, supported by IS&T.<br />
q<br />
ROUTES 2 2007 13
saving FoRd time and money<br />
the aim of the<br />
‘Right Car, Right<br />
Port’ project was<br />
to create a flexible,<br />
agile supply chain<br />
solution as a multitrade,<br />
multi-region<br />
application – saving<br />
resources, time<br />
and money.<br />
14 ROUTES 2 2007<br />
The project was handled by a core team including<br />
Craig, IT Senior Solutions Architect, Allan Hird, and<br />
Runhild Persensky, a member of the Oceania Business<br />
Development team at the time. Craig comments,<br />
“Our task in a nutshell was to come up with a<br />
way to build flexibility into a supply chain that traditionally<br />
has been fairly rigid.”<br />
The solution development process progressed<br />
amazingly quickly, according to Craig, encompassing<br />
less than three months from start to finish in mid-<br />
2006. In fact, WWL’s Melbourne team are now into<br />
a second phase involving Ford vehicles being moved<br />
from Europe to Australia by WWL.<br />
ALLAN sAys ThE ability to leverage the company’s wide<br />
experience and global know-how in developing similar<br />
IT applications speeded the effort to deliver on Ford’s<br />
requirements.<br />
“From the very start we set out to develop a flexible,<br />
agile supply chain solution as a multi-trade,<br />
multi-region application from the start that could<br />
also cater to non-WWL carriers needs,” says Allan.<br />
Kevin Moore, Vice President, Commercial, WWL<br />
HoW to get tHe CaR to tHe RigHt PoRt<br />
2 WWL sends a<br />
request through to Ford<br />
S.A. to issue change of<br />
stow if unit is still at the<br />
terminal. If vehicle is on<br />
water, WWL issues a<br />
change of destination<br />
request with carrier.<br />
Oceania, underlines that the ‘Right Car, Right Port’<br />
enables Ford to better manage the distribution of its<br />
vehicles by getting them to market as quickly and efficiently<br />
as possible.<br />
“The programme saves equipment resources, time<br />
and money and it is also good for the environment as<br />
it cuts down unnecessary logistics movements,” says<br />
Kevin.<br />
Craig has no doubt about the possibilities that the<br />
success of the project holds for the future: “The ‘Right<br />
Car, Right Port’ solution has exciting future potential<br />
because it is a true supply chain innovation allowing<br />
customers to handle their logistics better, faster and<br />
cheaper than ever before,” says Craig.<br />
THIS IS FORD AUSTRALIA<br />
FOrD CArs hAVE BEEN sold in Australia since 1904<br />
with Ford Australia being formed in 1925.<br />
Ford Australia is the longest established and largest<br />
automotive manufacturer in Australia and the only such<br />
company that wholly designs as well as develops and<br />
builds a range of vehicles locally – the Falcon/Fairmont/<br />
Fairlane/LTD range.<br />
Ford Australia’s headquarters are located at<br />
Broadmeadows, in suburban Melbourne, along with the<br />
assembly facilities for the Ford Falcon range, Fairlane<br />
Ghia and LTD passenger vehicles, and the Falcon light<br />
commercial range.<br />
Facilities at Broadmeadows also include the Customer<br />
Service Division, a training centre and a research<br />
and design centre. Ford Australia has almost 1,500<br />
suppliers and 246 dealers in the country.<br />
3 Unit is discharged in<br />
the optimal port relative<br />
to the dealer.<br />
1 Ford Australia sends<br />
WWL a daily file to reconcile<br />
ports booked with<br />
optimal ports per unit.<br />
Product<br />
Communication
Moving<br />
the business<br />
forward<br />
Meet the man who likes to be in control – Rune Gisvold<br />
q<br />
q<br />
ROUTES 2 2007 15
16 ROUTES 2 2007<br />
The one thing executives worldwide<br />
hate is surprise – good or bad. It’s<br />
the job of <strong>Wallenius</strong> <strong>Wilhelmsen</strong><br />
<strong>Logistics</strong>’ chief financial officer<br />
Rune Gisvold to keep top managers<br />
playing their cheerleader game efficiently<br />
by delivering predictability.<br />
WORdS DaviD Noble phOTOS aNita arNtzeN<br />
Making sure <strong>Wallenius</strong> <strong>Wilhelmsen</strong><br />
<strong>Logistics</strong> has what it takes<br />
to compete in the international<br />
marketplace at a time of turbulent<br />
economic transformation involves<br />
many different disciplines. But one key success factor<br />
is putting in place financial systems, processes and<br />
procedures giving management the ability to steer the<br />
company with a degree of predictability over the short<br />
to medium term.<br />
“All managers and executives hate surprises,” says<br />
Rune Gisvold with deep conviction.“Bad surprises<br />
are terrible, and positive surprises aren’t much better<br />
either because that demonstrates lack of control and<br />
predictability – which damages our credibility both<br />
within the company and externally among customers<br />
and competitors.”<br />
Against the above background,<br />
unsurprisingly, Rune admits to<br />
being completely focused on delivering<br />
on what he – and his team<br />
– promise.<br />
“My business philosophy very<br />
much encompasses the notion that<br />
it is better to ‘under promise and<br />
over deliver’.”<br />
Rune also believes passionately<br />
in management by objectives.<br />
“It was a management theory<br />
back when I was young, but is still<br />
very relevant. It is all about agreeing<br />
as a team on what needs to be<br />
done and then getting on with<br />
the deliverables as an individual.<br />
Although I like being in control<br />
and am meticulous about follow-<br />
As a young man, Rune Gisvold<br />
worked his way around the<br />
world on a cruise ship – and<br />
got the chance to show off his<br />
traditional folk clothes.<br />
ing up what’s been agreed, I don’t<br />
like getting involved in every little<br />
implementation detail.<br />
“I’m pretty much hands-off<br />
unless asked for advice or support,<br />
very<br />
mucH<br />
some-<br />
times<br />
Not<br />
at all<br />
THE SCALE OF<br />
Sets objectives<br />
or until something goes badly wrong. ”<br />
Globalisation is impacting the world economy.<br />
And while it puts more goods in front of more people<br />
at better prices, it also increases the pressure on Rune<br />
and his finance and strategic development team.<br />
“We have to make sure everyone steering WWL<br />
towards our vision of offering a competitive seamless<br />
ocean and land-based logistics network can rely on us<br />
to deliver the resources they need,” Rune explains.<br />
He believes tHe two functions of finance and strategic<br />
development tie in well together in a global company<br />
like <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> with its 65 vessels<br />
sailing the world’s oceans, transporting 3.3 million<br />
cars and rolling equipment on sea and land and<br />
26 strategically sited technical service centres.<br />
“Strategy today is about building your business and<br />
to do that you must have your finances firmly rooted.
RunE GiSvOLd<br />
Strategist detail freak deliverer Loves surprises<br />
Managers need to know where the money flows are<br />
coming from and where they are going. Our job is to<br />
manage and coordinate the strategic process being<br />
evolved by our folks in the field, our customers and the<br />
external world.”<br />
What does he view as the most important steps<br />
needing to be taken over the next eighteen months?<br />
“We must not lose sight of the fact we are actually<br />
developing five products within two business areas at the<br />
same time. One business area is our Ocean Services, which<br />
is all about asset managing three billion dollars worth of<br />
floating vessels that need to always be in the right place<br />
at the right time. Our other business area, encompassing<br />
terminals, technical services and inland distribution procurement,<br />
is about cost management and more of a nickel<br />
and dimes business with millions of small transactions,<br />
many with low value and low margins.<br />
“The biggest challenge now is managing these<br />
“My business<br />
philosophy very<br />
much encompasses<br />
the notion<br />
that it is better to<br />
‘under promise<br />
and over deliver’.”<br />
Evolution of<br />
a numbErs guy<br />
norway’s Vikings carved a<br />
ferocious image for themselves.<br />
So what would they have made<br />
of Rune Gisvold playing the distinctively<br />
non-aggressive game<br />
of cricket in England?<br />
“I was <strong>working</strong> for a Norwegian<br />
company in northern England.<br />
I thought it vital to get to know<br />
English culture, so I joined the<br />
company’s cricket team!”<br />
Such ‘out of the box’ thinking<br />
is integral to Rune’s approach to<br />
<strong>life</strong>. For example, after getting a<br />
Bachelors Degree in Business Administration,<br />
the travel bug bit him.<br />
“i decided to travel the world<br />
as an assistant purser on a<br />
Norwegian cruise ship. It was<br />
such fun I decided to go around<br />
again, but the only job available<br />
was as a lowly utility hand.”<br />
Back ashore, Rune returned<br />
to university in the USA, getting<br />
his MBA in 1981. He worked for<br />
several well-known companies<br />
in various parts of the world and<br />
even ran his own successful<br />
business for a time before joining<br />
WWL in 2002. Rune says<br />
he has never regretted making<br />
that decision.<br />
two businesses in parallel successfully. We are moving<br />
in the right direction but there is still a huge need for<br />
managers who can handle both cost management and<br />
asset management at the same time.”<br />
Rune stresses the need to balance cost management<br />
with huge investments.<br />
“If we cannot do that we will<br />
not succeed with our strategy for<br />
the reason that we will not make<br />
money any other way.<br />
“My job is to make sure we have<br />
control of the resources available<br />
to move with the world, so that<br />
our assets and services can be in<br />
the right place at the right time<br />
with the right capacity and ability<br />
to deliver on our promises to our<br />
customers.”<br />
ROUTES 2 2007 17
sustainability<br />
Giant of the Atlantic<br />
18 ROUTES 2 2007<br />
The bluefin tuna is one of the most magnificent fish living<br />
in the world’s oceans. However, it’s also considered to<br />
make the world’s finest sushi, which has contributed to<br />
it being on a path to extinction. A catastrophe that WWF,<br />
the global conservation organisation, supported by WWL,<br />
is now doing everything in its power to prevent.<br />
T<br />
he Atlantic bluefin is the tuna species to be<br />
most negatively affected by last century’s<br />
large-scale industrial fishing. The number<br />
of adult fish currently amounts to only<br />
10 percent of the 1975 level which, even<br />
then, was considerably depleted. A large proportion of<br />
Atlantic bluefin tuna is exported to Asia, but increasingly<br />
also to northern Europe, as the sushi trend expands.<br />
Measuring up to 4 metres in length and weighing 680<br />
kg, bluefin tuna is the most valuable of all the fish in<br />
the sea, with a record specimen having been sold at the<br />
Tokyo fish market for USD 173,600!<br />
In the Mediterranean, where fishing of the Atlantic<br />
bluefin tuna has been most widespread, the species<br />
may disappear entirely as early as this year. Something<br />
that would be disastrous for<br />
“Removing a top predator<br />
like the tuna can<br />
lead to a domino effect,<br />
where other species<br />
further down the<br />
chain are affected.”<br />
WORdS SuSanna w. ahlForS pHOTO GettY iMaGeS<br />
biodiversity, but also for the<br />
ecological balance, says WWF<br />
marine biologist Sergi Tudela:<br />
“Removing a top predator like<br />
the tuna can lead to a domino effect,<br />
where other species further<br />
down the chain are affected.”<br />
In the Mediterranean, this<br />
may mean a sharp increase in the<br />
number of squid which, in its<br />
turn, would result in a reduction<br />
in the sardine population. “What we’re witnessing now<br />
is the same situation as with the cod stocks off Newfoundland.<br />
Since they collapsed in the 1990s, they have<br />
not been able to recover,” Tudela adds.<br />
So what can be done in order to prevent a collapse? In<br />
November last year, ICCAT, the main body for managing<br />
Atlantic bluefin tuna, held a meeting in Croatia.<br />
At that meeting, ICCAT’s own scientists proposed a<br />
reduction in the catch quota from 32,000 to 15,000 metric<br />
tonnes per year in the Mediterranean as a necessary<br />
measure to save the species from almost certain extinc-<br />
tion. But the proposal that was<br />
finally agreed upon was that<br />
put forward by the EU delegation,<br />
which involves<br />
a reduction merely from<br />
32,000 to 29,500 tonnes<br />
in 2007, along with a ban on<br />
fishing only from July to the end<br />
of the year. This, despite the fact<br />
that up to 60 percent of all the Atlantic<br />
bluefin caught in the Mediterranean is<br />
fished while spawning in June.<br />
“The EU calls this a recovery plan, but we call<br />
it a collapse plan”, says Tudela.<br />
the conSiderable commercial value of the catch<br />
means that governments are subjected to enormous<br />
pressure from the fishing industry. This reduces the<br />
political will for a sustainable management system on<br />
the part of states such as France, Spain and Italy. Together,<br />
these three countries are responsible for more<br />
than 50 percent of the total legal catch of bluefin tuna<br />
in the Mediterranean.<br />
In order to prevent an immediate collapse of the<br />
species, WWF has asked all states with an allocation<br />
for fishing not to accept ICCAT’s proposal of a quota of<br />
29,500 tonnes, but to reduce their catch quota by half.<br />
So far, only Norway has responded to WWF’s request.<br />
“As an immediate action, we are asking retailers,<br />
especially supermarkets in Europe, to support our<br />
call to cut bluefin tuna quotas by half in the Mediterranean,<br />
and more than a dozen retailers have joined so far.”<br />
The fate of the Atlantic bluefin tuna is also a terrifying<br />
indication of what could happen to all tuna<br />
species, according to Tudela.<br />
“We have to start looking at fish as more than just<br />
food. If we could see the tuna migration that passes<br />
through the Straits of Gibraltar every year, it would be as<br />
thrilling as watching the lions in the African Serengeti!”
close to extinction<br />
What can you do?<br />
When you are at your sushi restaurant, at your fishmonger’s<br />
or in the store:<br />
Ask where the bluefin tuna comes from. If it is from the<br />
Mediterranean, WWF recommends not to buy it, unless<br />
the seller can prove that it has been sustainably fished.<br />
Buying tuna in tins for salads and sandwiches is,<br />
on the other hand, not a problem for bluefin tuna, as it<br />
almost never ends up in a tin. The best choice here is<br />
yellowfin tuna from the East Pacific Ocean.<br />
For more information visit www.panda.org/tuna<br />
<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong><br />
is the sole sponsor of<br />
WWF’s High Seas Conservation<br />
Programme, supporting<br />
WWF in its work to improve<br />
high seas conservation and<br />
governance.<br />
ROUTES 2 2007 19
wwl oN site<br />
a process from a to Z<br />
a smooth car trip<br />
In 2004, WWL signed a Lead <strong>Logistics</strong> Provider (LLP)<br />
contract with BMW AG for the shipment of all vehicles from<br />
seven BMW Group factories to Australia and New Zealand.<br />
Here’s how WWL manages to get the vehicles from<br />
the factory to the final destination successfully.<br />
20 ROUTES 2 2007<br />
Words AlAnnAh eAmes<br />
photos BArBArA hArtmAnn<br />
ArnAud siquet<br />
eAmon gAllAgher<br />
1 NotificatioN messages<br />
Bremen, germAny. renée Liebig, <strong>Logistics</strong> Coordinator,<br />
has got a message from BMW by Electronic data<br />
Integration (EdI) to WWL’s order management system<br />
that a vehicle will need to be picked up soon from a<br />
production plant in Germany. When the vehicle reaches<br />
the endofline point in the factory, WWL gets another<br />
message that the vehicle must be picked up within<br />
a short time frame. the selected trucking company<br />
receives a message to pick up a vehicle load and is<br />
given a reference number.<br />
2 pickiNg up the vehicle<br />
regensBurg, germAny. the trucking company confirms<br />
the load and picks up the vehicle within the agreed<br />
time frame at the production facility. If, for any reason, a<br />
vehicle is not moving according to plan, WWL <strong>Logistics</strong><br />
Coordinators receive alert messages from the order<br />
management system.
3at<br />
the port<br />
ZeeBrugge, Belgium. the<br />
trucking company delivers the<br />
vehicle to the terminal where it has<br />
already been assigned to a voyage through the<br />
order Management system. there are two different<br />
sailings to oceania from Zeebrugge – one is via the<br />
Us and panama Canal to Australia, the other is via south<br />
Africa. Both trips take around 40 days. Urgent cars are<br />
given a red priority sticker.<br />
5arriviNg<br />
iN australia<br />
melBourne, AustrAliA. the car is discharged. Urgent cars<br />
are the first to be moved to the Vehicle processing Centre<br />
(VpC), where they are washed, inspected and made ready for<br />
delivery. WWL can change the port of destination during the<br />
shipment, should the need arise for BMW to have a vehicle<br />
shipped to a different part of Australia.<br />
4 the voyage to oceaNia<br />
At seA. From the moment the vehicle is picked up by WWL<br />
to the moment it is dispatched at the destination, BMW and<br />
their dealerships can see what they have ordered through the<br />
web visibility tool, 2vu. BMW can type in details such as a<br />
dealer name and see how many vehicles have been loaded in<br />
Zeebrugge for this dealer. status messages from WWL are<br />
displayed in BMW’s system.<br />
6fiNal<br />
destiNatioN<br />
melBourne, AustrAliA. Before the car’s final transport to the<br />
dealer, a transport order is sent from the system to the selected<br />
trucking company. When delivered, WWL receives confirmation<br />
in real time into its system from the trucking company. the same<br />
information is available in WWL’s web visibility tool.<br />
ROUTES 2 2007 21
<strong>working</strong> <strong>life</strong><br />
ThE OfficE: dURban<br />
A major tourist centre of three million people and the busiest port in<br />
Africa, Durban is the South African city where CAT-WWL <strong>Logistics</strong> operates.<br />
Two years ago, WWL had only one person on site in South Africa.<br />
Today, the CAT-WWL <strong>Logistics</strong> team consists of more than 80 people in<br />
three different locations, and with a lot of growing potential.<br />
n Olga Maqizana, Supply<br />
Chain Co-ordinator. The<br />
most precious thing on Olga’s<br />
desk is the photo of her son,<br />
who was tragically shot dead<br />
last year. She now lives with<br />
her son’s friend and carries on<br />
strongly with her <strong>life</strong> – <strong>working</strong>,<br />
socialising and doing things<br />
she enjoys. The office does<br />
not just comprise hard<strong>working</strong><br />
people. She says: “We’re more<br />
of a family, with everyone<br />
cherishing each other.”<br />
Outside work hours, Olga likes<br />
to work out in the gym.<br />
22 ROUTES 2 2007<br />
n Jacques Landman, Depot<br />
Manager. The office’s main<br />
objective in recent months has<br />
been to get the new facility running<br />
efficiently, which has meant a lot of<br />
hard work. It has also meant there<br />
hasn’t been enough time to socialise.<br />
But one good thing stemming<br />
from this is the great teamwork.<br />
“The hard situations we have<br />
experienced have helped us to<br />
bond strongly,” says Jacques.<br />
When not <strong>working</strong>, he likes to<br />
join his son for some motocrossing<br />
– and enjoying a cold beer or two.<br />
n Juan Gorgas, Operations Manager. Juan moved from Argentina<br />
with his wife in 2006 to work with Volkswagen’s South Africa<br />
project. He oversees the distribution of finished vehicles throughout<br />
South Africa and the surrounding countries, according to lead times<br />
set by Renault South Africa and Volkswagen South Africa.<br />
“There hasn’t been much leisure time lately. If there was,<br />
I‘d play my acoustic guitar and be more with the family.”<br />
n Deon Arnolds, <strong>Logistics</strong> Co-ordinator.<br />
An upcoming winner of a reality show like<br />
Survivor or The Amazing Race? That is Deon’s<br />
dream. Maybe it will come true one day soon,<br />
but in the meantime he is happy pursuing his<br />
main hobbies – supporting his country’s rugby<br />
team and doing something called ‘vleisbraai’,<br />
the traditional South African barbeque.<br />
On his desk he keeps a miniature of<br />
the Eiffel Tower in Paris.<br />
“It reminds me of where I want to go<br />
one day,” Deon says.<br />
n Luvuyo Hobo, Supply<br />
Chain Manager. Managing<br />
the supply chain for Volkswagen<br />
South Africa (VWSA)<br />
from the time the vehicles<br />
leave the plant to the time<br />
they get to the dealers can be<br />
challenging and stressful.<br />
“Right now, I spend most of my<br />
time at work. Because of this,<br />
it’s only fair to my family that I try<br />
to keep work<strong>life</strong> and my spare<br />
time separate,” says Luvuyo.<br />
Because of a heavy workload,<br />
there has been little chance for<br />
afterwork activities at the office.<br />
n Rune Loew, Managing Director,<br />
CAT-WWL <strong>Logistics</strong>, is not in the picture<br />
but he was standing behind the camera<br />
when the two rhino’s passed by in Hluhluwi<br />
National Game Reserve Park, two years ago.
kNOWLEDGE ScHOOL<br />
OcEan planning and REpORTing<br />
STRATA is a new system providing a complete overview of<br />
WWL’s ocean results. It is available to the global commercial,<br />
trade performance and voyage calculation teams. This<br />
web-based solution enables users to compile information<br />
and report on ocean budgeting, forecasting and actual<br />
results. Reporting from STRATA is enabled by Cognos 8.<br />
Voyage Results<br />
(budgeting and forecasting)<br />
This screen calculaTes the overall result of a<br />
specific voyage, from a cost and revenue perspective.<br />
Voyage results are based on volume and<br />
revenue input, as well as cost management and<br />
allocations. The results for a voyage can be viewed<br />
on both a prorated and nonprorated basis.<br />
“This screen includes more uptodate actual<br />
costs from coda, the accounting system, making it<br />
possible to combine estimated results with actual<br />
results for a more accurate and updated ocean<br />
result,” says Monica.<br />
The greatest overall advantage of the new system is that<br />
budgets, forecasts and estimates will be more accurate<br />
and provide far greater opportunities for analysis. All areas<br />
of the organisation will be <strong>working</strong> on this one common<br />
platform which provides greatly enhanced opportunities<br />
for collaboration and information sharing.<br />
Terminal Results<br />
(analysis of results)<br />
Volume and Revenue Input<br />
(budgeting and forecasting)<br />
This screen provides information on turnover<br />
defined by either customer or cargo segment.<br />
By alternating between rows and columns in the<br />
Total customer and Total cargo Segment tabs, data<br />
specifying the monthly revenue per customer and<br />
cargo segment can be accessed.<br />
“The main improvement in this application is that<br />
the previous forecast is always available to the user<br />
and will form the basis for new input. This will result in<br />
less duplicated work and more comparable information,”<br />
says Monica Trøen Volden, Project Manager<br />
STRATA.<br />
The loading Terminal Spec tab shows the vital statistics for a specific loading<br />
terminal. Average rates for “All customers” and for “All cargo segments” can be measured.<br />
customer and/or cargo segment will be selected when specific rates apply.<br />
“costs can now be entered in greater detail, providing significantly more accurate<br />
calculations of cargorelated costs, given that the lowest level is used as the cost<br />
basis,” Monica explains.<br />
For more information on STRATA, contact your regional super-user:<br />
americas: Diane Moyse, James Sloan europe: Marcus Hallberg, Björn<br />
Jungbeck asia: Yoshihisa Obataa, Shinya Soutome oceania: John Doherty,<br />
Jason Clifford or Global Business System responsible for Strata, Donal Duggan.<br />
ROUTES 2 2007 23
<strong>working</strong> <strong>life</strong><br />
DOuBLE IDENTITy<br />
MUlTilingUal MaRTial aRTS<br />
Ineta Liaudinskaite, five times Lithuanian<br />
National Champion & European Silver-<br />
Medalist in Karate<br />
“i sTarTed Taking karate lessons in Lithuania<br />
at the age of ten. My cousin was practising<br />
wushu, a form of chinese<br />
martial arts, and she was<br />
so strong. I wanted to<br />
be stronger and more<br />
selfconfident at<br />
school and be able<br />
to defend myself.<br />
Initially, it didn’t even<br />
occur to me that<br />
I would compete.”<br />
Ineta Liaudinskaite<br />
started entering local competitions<br />
and, within a year,<br />
she was competing internationally.<br />
In 1995, at the age of 17,<br />
she became Lithuanian National<br />
champion, a title she held for five<br />
years. Ineta was also awarded a<br />
silver medal at the European championships<br />
the same year. She stopped<br />
competing in 2000 for health reasons.<br />
“After I started competing internationally,<br />
I was travelling abroad nearly every month, to<br />
Germany, Poland, France and other countries.<br />
Back then, the only people in Lithuania who were<br />
allowed to travel were politicians, diplomats and<br />
sportsmen, so I was incredibly fortunate and really<br />
appreciated it. The travelling also fostered my interest<br />
in foreign languages and cultures,” she explains.<br />
“I had to give up karate due to poor eyesight.<br />
If I started again now, I could never reach the<br />
same levels, so it wouldn’t be satisfying. I have<br />
been offered a job as a karate instructor and I am<br />
considering it but my new hobby is latin dancing.<br />
Both are great for releasing excess energy, in very<br />
different ways. But salsa dancing is a hobby, where<br />
karate used to be my <strong>life</strong>.”<br />
phoTo: rodrigo diaz Wichmann<br />
24 ROUTES 2 2007<br />
Ineta Liaudinskaite, <strong>Logistics</strong> Operator,<br />
<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> Ibérica<br />
“i joined WWl in Barcelona in July 2006.<br />
I am responsible for logistics management<br />
of inland automotive transport in the Eastern<br />
Europe Development Department. My role<br />
is basically to sell loads to subcontractors<br />
and to find loads for subcontractors with<br />
available capacity.”<br />
“I think I got this job primarily<br />
because of my mother tongue,<br />
Lithuanian. Last year, Lithuanian<br />
operators accounted for 70 percent<br />
of WWL Ibérica’s overall land transport<br />
volumes. I manage the daily dealings<br />
with Lithuanian and other operators,<br />
which means selling loads, as well as<br />
expanding our subcontractor network<br />
and developing new routes and new<br />
load combinations.”<br />
Ineta grew up in kaunas, Lithuania. She<br />
studied Sports & Tourism Management and<br />
first came to Spain in 1998 to work, as part of<br />
her studies. In 2002, she returned to complete<br />
her MBA thesis and decided to stay. She<br />
joined Spanish automotive manufacturer<br />
SEAT’s service department, dealing with importers<br />
in 64 countries. Ineta Liaudinskaite<br />
speaks six languages: Lithuanian, English,<br />
Spanish, Italian, catalan and Russian. She<br />
also admits to understanding German and<br />
French, but not fluently.<br />
“Since early childhood I was very<br />
interested in languages. At the age<br />
of five, I started asking my mother to<br />
teach me English words! The best<br />
thing about my job is the dynamic<br />
international atmosphere and the opportunity<br />
to use my languages.<br />
I communicate in Lithuanian,<br />
Spanish, Italian and English every<br />
single day.” isabelle kliger
ON THE OcEAN<br />
75yEaRS Of ThE SydnEy haRbOUR bRidgE<br />
On March 18, 2007, WWL participated<br />
in the 75th anniversary celebrations<br />
of the famous Sydney Harbour Bridge<br />
in Australia. When the bridge was<br />
first opened in 1932, Wilh. Wilhemsen’s<br />
MV Temeraire was one of the first<br />
vessels to pass under it as part of<br />
the opening ceremony. In 2007,<br />
the honour instead fell to <strong>Wallenius</strong><br />
Wilhemsen <strong>Logistics</strong> MV Texas.<br />
“We were asked to participate in the celebrations<br />
and, fortunately, our schedule happened<br />
to have us in Sydney on that particular<br />
day,” comments Bjørnar Larssen, captain<br />
onboard the MV Texas. “Furthermore, a<br />
<strong>Wilhelmsen</strong> ship had led the inbound convoy<br />
when the bridge was opened 75 years ago.<br />
We prepared by touching up the paintwork<br />
on the side of the ship and the names, and<br />
then we hoisted signal<br />
flags, which is a common<br />
custom in the shipping<br />
industry when celebrating.<br />
We also assisted<br />
local representatives in<br />
arranging fireworks and<br />
other effects when we<br />
passed by.”<br />
Bjørnar Larssen.<br />
The MV Texas is a RoRo vessel that<br />
carries High and Heavy cargo, such as<br />
machinery and vehicles used in construction<br />
and agriculture, motor vehicles and break<br />
bulk. Back in the days of the MV Temeraire,<br />
shipping was a very different business.<br />
The MV Temeraire was<br />
delivered to Wilh. Willhelmsen<br />
from St. Nazaire, South<br />
Africa, in December 1927.<br />
In 1958 it was renamed MV<br />
Vogesen and sold<br />
to Germany.<br />
The vessels of today are considerably larger<br />
and faster and the time spent in port is significantly<br />
shorter, with staff <strong>working</strong> round<br />
the clock. At the time of the bridge opening in<br />
1932, Australia was an export market for products<br />
such as foodstuffs and wool, whereas<br />
The MV Temeraire was 138<br />
meter long, compared to the<br />
162 meter length of MV Texas.<br />
Temeraire also had a gross<br />
tonnage of 6465 MT – less than<br />
a tenth of that of MV Texas.<br />
When MV Texas passed<br />
under the Sydney Harbour<br />
Bridge on March 18 it was<br />
repeating history.<br />
it is now primarily an import market, with<br />
WWL carrying predominantly High and<br />
Heavy products and vehicles into the country.<br />
Gregory and Joan Richardson were two of<br />
six siblings who were onboard the MV Temeraire<br />
when the Sydney Harbour Bridge was<br />
officially opened in 1932. Their father worked<br />
for a woolbuying firm, which was one of<br />
<strong>Wallenius</strong> Wilhemsen <strong>Logistics</strong>’ customers<br />
back when wool was a major export product.<br />
They remember sailing from Woolloomooloo<br />
and travelling under the bridge before returning<br />
to port. There was a ‘Punch and Judy’<br />
show onboard and the children were each<br />
given icecream.<br />
“We were still in the depression at<br />
the time, so icecream was a big treat!”<br />
comments Gregory Richardson.<br />
isabelle kliger<br />
ROUTES 2 2007 25
our industry<br />
canal innovation<br />
waTERway Of ThE fUTURE<br />
The pressure on the Panama Canal continues to build. To meet market<br />
demand, Panama is extending its waterway. In a referendum last year, 78 percent<br />
of Panamanians voted in favour of the extension. Now the rebuilding<br />
is underway and when the canal lies ready in 2015 the amount of<br />
tonnage transiting will be double that of today.<br />
“If we faIl to extend our canal it will drive<br />
traffic to the Suez canal, despite the longer<br />
journey and high bunker costs,” says Jorge<br />
Quijano, project director at autoridad del canal<br />
de Panamá (acP).<br />
the canal is also competing with intermodal<br />
transport between the USa’s east and west<br />
coasts.<br />
Good availability of water is vital for the canal.<br />
in the existing locks, built in 1914, water runs<br />
straight into the sea when they are opened.<br />
in the new locks being built, some 60 percent<br />
of the water is reclaimed in adjacent basins.<br />
the system has already proved itself along<br />
Germany’s Rhine River waterway.<br />
During the dry season there is a shortage of<br />
water in the country, so during the rainy season<br />
water is stored in the Gatún and the alhajuela<br />
lakes. the water used in the canal comes from<br />
these water reservoirs, and Gatún is also part of<br />
the canal waterway.<br />
Stanley Heckadon, a researcher at the<br />
Smithsonian institution, (Smithsonian analysed<br />
the environmental consequences when the first<br />
canal was constructed), says the institution is<br />
very pleased with the planned extension. in the<br />
original plans dating back to 1999–2000, three<br />
modified streams that ran into three artificial<br />
lakes would have collected the water.<br />
“today’s plan is very different and more sympathetic,”<br />
he says expressing satisfaction with the<br />
decision to recycle water by storing it in basins.<br />
customers will benefit from the expansion.<br />
today, almost 90 percent of the canal’s capacity<br />
is used. Without an expansion, the delays and<br />
wwl Through ThE CaNal<br />
WWL ranks among the ten largest customers<br />
in the Panama canal with almost 200 passages<br />
each year, an average of 15 per month:<br />
n 3 to Australia from North America & Europe<br />
n 6 to USA East Coast from Asia<br />
n 6 to USA West Coast from Europe<br />
Source: WWL<br />
26 ROUTES 2 2007<br />
the<br />
waiting<br />
NEw loCks<br />
times will<br />
increase. With the<br />
new locks the waiting 4<br />
times will be reduced and<br />
hence the estimated arrival time to<br />
the next port of call will be predictable.<br />
another consequence of reduced waiting<br />
times is less air pollution.<br />
on the downsIde, the extension means the cost<br />
of using the canal will rise. January saw the acP<br />
announce a hefty increase in fees, but also asking<br />
the shipping companies what they thought, to<br />
which WWl has responded. Despite the efforts<br />
from several industrial bodies, as well as WWl’s<br />
separate initiative, the acP will introduce the<br />
new pricing system, starting July 1 this year with<br />
tolls increasing by eight percent. next year the<br />
increase will be another 11 percent and by 2009<br />
it will be a further 7 percent. WWl is engaged in<br />
keeping costs down sufficiently. the fee increase<br />
impacts all of the shipping lines using the canal.<br />
the ongoing mounting pressure on world<br />
tonnage is leading to bigger vessels. For more<br />
and more shipbuilders, the Panama canal is<br />
increasingly viewed as providing limited options.<br />
the result is they must look at multi-hull options,<br />
which lead to reduced ballast water requirements.<br />
Both technical departments at <strong>Wallenius</strong> Marine<br />
and <strong>Wilhelmsen</strong> Maritime Services are currently<br />
exploring new broader vessels. there are many<br />
benefits with such vessels, including their ability<br />
to carry more loads, and that in turn reduces the<br />
environmental impact per transported unit.<br />
UlrIka hallIn<br />
ATLANTIC OCEAN<br />
5<br />
6<br />
ExIsTINg loCks
GATUN<br />
LAKE<br />
1<br />
3<br />
ThE Canal in nUmbERS<br />
n Panamax ship dimensions: max length 294.13 metres.<br />
Postpanamax ship dimensions: max length 366 metres.<br />
n 14,194 vessels transited in 2006, split up as follows:<br />
container vessels (26%), dry bulk (22%), tankers (14%),<br />
vehicle carriers (6%) and others (32%).<br />
n During the first quarter of 2007, the number of vessels<br />
passing through the canal increased by eight percent<br />
and 87 percent of the canal’s capacity was used.<br />
n some 40 percent of world fleet transport from North-<br />
East asia and the usa move via the Panama Canal.<br />
Source: ACP<br />
= New channel<br />
= Dredging<br />
3<br />
1<br />
2<br />
Canal faCTS<br />
1<br />
Two new channels are being<br />
built – deeper and wider than the<br />
existing ones.<br />
The first major excavation work<br />
2 will get underway just behind the<br />
Miraflores lock on the Pacific side of<br />
the channel. But first, archaeologists will<br />
search the site for ancient remains.<br />
Meeting the demands of post-<br />
3 panamax vessels also requires<br />
modernisation of parts of the existing<br />
canal, including dredging. in some sections<br />
underwater blasting will be required.<br />
Two new locks are being con-<br />
4 structed, one on the atlantic side,<br />
and one on the Pacific. the old locks,<br />
33.5 metres wide (from which the term<br />
‘panamax’ stems) are to be replaced by<br />
new ones measuring 55 metres across.<br />
“thanks to the extra width the canal<br />
will be able to take 98 percent of the<br />
world’s tonnage,” says Jorge Quijano at<br />
acP (autoridad del canal de Panama).<br />
The third channel lock has two<br />
5 doors, sliding as pocket doors,<br />
on each side. as the lock operates fully<br />
with just one door, maintenance work<br />
can be done while traffic keeps flowing.<br />
Most of the water is recycled in<br />
6 the adjacent basins instead of the<br />
water running straight into the sea,<br />
as before.<br />
You can follow the building<br />
work on www.pancanal.com<br />
PANAMA CITY<br />
PACIFIC<br />
OCEAN<br />
0 10 20 km<br />
IllusTraTIoN: JoNas ENgluND<br />
ROUTES 2 2007 27
from factory to dealer<br />
– follow a car on its trip 20<br />
the office: hard effort<br />
in durban, south africa 22<br />
a new panama canal 26<br />
india office<br />
opens in mumbai 4