- Page 1 and 2:
Connect, Engage, Change Strategic O
- Page 3 and 4:
Embolden is a full-service communic
- Page 5 and 6:
Today • Online communication stra
- Page 8 and 9:
How many . . . ?
- Page 10 and 11:
Strategic Communication
- Page 13 and 14:
Online Communications Strategy (OCS
- Page 15 and 16:
OCS1 First, we assess.
- Page 17 and 18:
OCS2 Identify your goals.
- Page 19 and 20:
• Raise funds? • Find volunteer
- Page 21 and 22:
Measurable Goals CC License by @hey
- Page 23 and 24:
What is your criteria for success?
- Page 26 and 27:
OCS4 Identify your audiences.
- Page 28 and 29:
People CC License by @david_shankbo
- Page 30 and 31:
OCS5 What do you want your audience
- Page 32 and 33:
OCS6 How will you move them to „d
- Page 34 and 35:
OCS7 Choose your channels.
- Page 37:
OCS8 Make your channels sing!
- Page 40 and 41:
• Think about it? • Feel? • D
- Page 42 and 43:
The message is not your content. CC
- Page 44 and 45:
Sticky tab it!
- Page 46 and 47:
Scenario: Your organization has jus
- Page 48 and 49:
Whose actions will help you reach t
- Page 51 and 52:
OCS8 Make your channels sing!
- Page 57 and 58:
Content
- Page 59 and 60: No content strategy • Poor design
- Page 61 and 62: Begin with your website.
- Page 63 and 64: What content do you have? CC Licens
- Page 66 and 67: Outline relevant information CC Lic
- Page 68 and 69: Write and assemble your content
- Page 70 and 71: CC License by @david_shankbone What
- Page 73 and 74: C1 Do a comparative review.
- Page 75 and 76: “Just do it.”
- Page 77: • Google Alerts, Twitter Search,
- Page 80 and 81: How many words can you cut?
- Page 82 and 83: C4 De-Jargon.
- Page 84: C5 “Do” on every page.
- Page 87: C6 Keep it concise and easy to unde
- Page 92 and 93: C7 Use scannable chunks of content.
- Page 102 and 103: 20% “On the average web page, use
- Page 109: C9 Make it sharable.
- Page 118: C11 Does every page have a key mess
- Page 124 and 125: C13 Avoid the temptation to put eve
- Page 126 and 127: The Google search algorithm uses ov
- Page 128 and 129: C15 Think like a journalist.
- Page 130: Content is the most important consi
- Page 134 and 135: • What resources do you have avai
- Page 136 and 137: Exercise: Read the following
- Page 138 and 139: Using your new washing machine Firs
- Page 140 and 141: Know your brand CC License by lucap
- Page 142 and 143: Just do it.
- Page 144 and 145: • Search Creative Commons for fre
- Page 146 and 147: The design and layout of your conte
- Page 148 and 149: Design, content, and usability are
- Page 150 and 151: D1 Whitespace
- Page 156 and 157: D2 Visual hierarchy • Important i
- Page 161:
D3 Make it scannable.
- Page 170:
D4 Reduce noise
- Page 182 and 183:
http://www.thomasedison.org/
- Page 184 and 185:
Exercise: Awareness
- Page 186 and 187:
Avoid This
- Page 188 and 189:
Storytelling
- Page 190 and 191:
S1 Increase emotion and meaning wit
- Page 192 and 193:
CC License by shutterhacks
- Page 194:
The Essentials of a Good Story •
- Page 198 and 199:
Lee Loses Her Hair “I was in the
- Page 200 and 201:
S2 Humanize data and move audiences
- Page 202:
Stories That Work • Promise emoti
- Page 206:
CC License by shutterhacks
- Page 211 and 212:
A 2007 Carnegie Mellon University S
- Page 213 and 214:
But Where Does Our Organization Com
- Page 215 and 216:
How Do We Find Good Stories? • Wh
- Page 217 and 218:
Exercise: Suggest a story idea to s
- Page 219 and 220:
What is Google Analytics? Google An
- Page 221 and 222:
• Audience (used to be Visitors):
- Page 223 and 224:
1. Curiosity: “I wonder how many
- Page 225 and 226:
1. Curiosity 2. Reporting 3. Strate
- Page 227 and 228:
Measures outcomes… ROI, or… ROE
- Page 229:
• Email strategy • FB strategy
- Page 233:
A2 Show how readers & users interac
- Page 243 and 244:
Take some time (10 - 20 hours) to s
- Page 245 and 246:
Time commitment… 5-10% of your to
- Page 247 and 248:
Use Bit.ly or a tool with integrate
- Page 249 and 250:
Questions?