- Page 1: Connect, Engage, Change Strategic O
- Page 5 and 6: Today • Online communication stra
- Page 8 and 9: How many . . . ?
- Page 10 and 11: Strategic Communication
- Page 13 and 14: Online Communications Strategy (OCS
- Page 15 and 16: OCS1 First, we assess.
- Page 17 and 18: OCS2 Identify your goals.
- Page 19 and 20: • Raise funds? • Find volunteer
- Page 21 and 22: Measurable Goals CC License by @hey
- Page 23 and 24: What is your criteria for success?
- Page 26 and 27: OCS4 Identify your audiences.
- Page 28 and 29: People CC License by @david_shankbo
- Page 30 and 31: OCS5 What do you want your audience
- Page 32 and 33: OCS6 How will you move them to „d
- Page 34 and 35: OCS7 Choose your channels.
- Page 37: OCS8 Make your channels sing!
- Page 40 and 41: • Think about it? • Feel? • D
- Page 42 and 43: The message is not your content. CC
- Page 44 and 45: Sticky tab it!
- Page 46 and 47: Scenario: Your organization has jus
- Page 48 and 49: Whose actions will help you reach t
- Page 51 and 52: OCS8 Make your channels sing!
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Content
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No content strategy • Poor design
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Begin with your website.
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What content do you have? CC Licens
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Outline relevant information CC Lic
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Write and assemble your content
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CC License by @david_shankbone What
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C1 Do a comparative review.
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“Just do it.”
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• Google Alerts, Twitter Search,
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How many words can you cut?
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C4 De-Jargon.
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C5 “Do” on every page.
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C6 Keep it concise and easy to unde
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C7 Use scannable chunks of content.
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20% “On the average web page, use
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C9 Make it sharable.
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C3 Make it sing.
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C12 Use data as a hook.
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C14 A word about SEO Search Engine
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The algorithm is always changing. Y
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Think like a journalist Anticipate
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C16 Create content that can be main
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Calendar your messaging • Effecti
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First you sort the items into like
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Design & UX
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More than your logo • It‟s your
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Talk to your designer • Collect e
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As defined most succinctly by Usabi
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The F- pattern
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Design to inform and persuade. CC L
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CC License by kalamoni
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Users should know where they are on
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D3 Information scent
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D5 Simplify
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• Your users won‟t always see w
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Enjoy this brief video.
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Signs your site is unprofessional
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We are hardwired for story. We crea
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Stories build empathy and improve y
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What is a Story? “A story is a se
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Lee‟s Story • Conflict: Cancer
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A 2007 Carnegie Mellon University S
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Stories That Work • Contain chara
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S3 Support information with stories
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S4 Show the hero overcoming adversi
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What‟s Not a Story “When you ar
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You are Yoda Your organization is t
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Good Stories Are Everywhere.
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Analytics
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Traffic Engagement &
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So you can continually improve your
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1. Curiosity 2. Reporting: “My Ex
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What good is data… Without great
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A1 Measure results of your work & s
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Goals
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A3 Make informed site & content imp
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Time commitment… How much time do
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Analytics are not perfect Compare y
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Measurement tools abound!
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Thank you! Contact Ann-Marie Harrin
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