appendices

SECTION C: STRATEGIES AND METHODS
C1 Do you have strategies for targeting different clients? 1 =yes, 2
=no
C2 Has your organization/company employed differentiated seed marketing strategies? 1 =yes, 2
=no
C3 What is your experience with the following methods for serving low-income farmers?
Please answer the questions below
C3a Marketing and advertising that targets different types of clients/beneficiaries 1 =yes,
2 =no
Please briefly describe the method you used :
Please give us your opinion on how effective this method was for serving low-income
clients/beneficiaries.
1 =not effective, 2 =somewhat effective, 3 =very effective, 4 =extremely effective, n/a
= not applicable, x =don’t know
C3b Providing discounts on price to lower-income clients/beneficiaries 1 =yes,
2 =no
Please briefly describe the method you used :
Please give us your opinion on how effective this method was for serving low-income
clients/beneficiaries.
1 =not effective, 2 =somewhat effective, 3 =very effective, 4 =extremely effective, n/a
= not applicable, x =don’t know
C3c Providing discounts on price to regular or reliable clients/beneficiaries 1 =yes,
2 =no
Please briefly describe the method you used :
Please give us your opinion on how effective this method was for serving low-income
clients/beneficiaries.
1 =not effective, 2 =somewhat effective, 3 =very effective, 4 =extremely effective, n/a
= not applicable, x =don’t know
C3d Providing discounts on price to clients/beneficiaries based on the volume purchased (i.e., higher
discounts on large volume purchases)
Please briefly describe the method you used :
Please give us your opinion on how effective this method was for serving low-income
clients/beneficiaries.
1 =not effective, 2 =somewhat effective, 3 =very effective, 4 =extremely effective, n/a
= not applicable, x =don’t know
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1 =yes,
2 =no