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National Holding established Rise General Trading in 2009<br />
to become one of UAE’s dominant trading and retailing<br />
companies. Rise is actively creating initiatives and<br />
business opportunities with many major global franchisors<br />
and brand holders, with ambitions to become the partner<br />
of choice for global brands in the MENA region.<br />
Rise owned and under management portfolio covers<br />
the food service, telecommunications, security, and<br />
automotive sectors.<br />
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