Highlighting accessible & affordable salmon fishing in Scotland
Highlighting accessible & affordable salmon fishing in Scotland
Highlighting accessible & affordable salmon fishing in Scotland
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RAFTS/ASFB Annual Conference 2012<br />
Brian Davidson, Operations Director, ASFB/RAFTS<br />
ASFB web project - <strong>Highlight<strong>in</strong>g</strong> <strong>accessible</strong> &<br />
<strong>affordable</strong> <strong>salmon</strong> <strong>fish<strong>in</strong>g</strong> <strong>in</strong> <strong>Scotland</strong>
http://fisheries.asfb.org.uk
http://fisheries.asfb.org.uk
Why highlight?<br />
Perception that <strong>salmon</strong> <strong>fish<strong>in</strong>g</strong> is exclusive and elitist<br />
Reality is that there are wide & varied opportunities <strong>in</strong><br />
<strong>Scotland</strong><br />
http://fisheries.asfb.org.uk
Challeng<strong>in</strong>g perceptions<br />
Demonstrate to wider public & key<br />
stakeholders that good access exists<br />
at <strong>affordable</strong> cost<br />
Most fishery websites are<br />
overwhelm<strong>in</strong>gly commercial with<br />
little focus on wider issues<br />
http://fisheries.asfb.org.uk
Practical element - allow anglers to make an<br />
<strong>in</strong>formed choice<br />
ASFB has no commercial <strong>in</strong>terest<br />
Important social message<br />
http://fisheries.asfb.org.uk
Strategic Framework for Freshwater Fisheries<br />
(2008)<br />
Themes 4 & 6 encourag<strong>in</strong>g<br />
participation<br />
Project 6.2 - access & protection<br />
–evidence of good opportunity &<br />
availability<br />
Project 5.2 promotion<br />
Project 4.4 broaden social<br />
<strong>in</strong>clusion<br />
http://fisheries.asfb.org.uk
What does the project do?<br />
Highlight <strong>affordable</strong> &<br />
<strong>accessible</strong> <strong>salmon</strong> <strong>fish<strong>in</strong>g</strong><br />
Not simply cheap, but<br />
those that represent good<br />
value<br />
reasonable prospect of<br />
fish be<strong>in</strong>g present and<br />
caught<br />
Accessible <strong>in</strong> terms of<br />
price & availability<br />
http://fisheries.asfb.org.uk
Value for money<br />
Many of these<br />
moderately-priced and<br />
<strong>accessible</strong> <strong>fish<strong>in</strong>g</strong>s are<br />
very productive<br />
15-20% of<br />
<strong>Scotland</strong>’s annual rod<br />
catch comprises fish<br />
from angl<strong>in</strong>g club<br />
waters<br />
Mean<strong>in</strong>gful & realistic price band<strong>in</strong>gs<br />
Day permits up to £60/day<br />
Weekly permits up to £150/week<br />
Season permits up to £300/year<br />
http://fisheries.asfb.org.uk
Comparisons:<br />
Football – V –<strong>salmon</strong> angl<strong>in</strong>g<br />
• Football season ticket<br />
• Angl<strong>in</strong>g season ticket<br />
• Heart of Midlothian £50 - £470<br />
• Hibernian £50-£235<br />
• Glasgow Rangers £37- £114<br />
¼ season........<br />
• Annandale Estates £70 (nearly 6<br />
miles)<br />
• Upper Annandale AA £200 (8<br />
miles)<br />
• Aberdeen & District AA £190 (40<br />
miles) Dee, Don, Ythan + other<br />
access<br />
http://fisheries.asfb.org.uk
The site<br />
• 156 fisheries listed<br />
http://fisheries.asfb.org.uk
F<strong>in</strong>d<strong>in</strong>g the fisheries<br />
http://fisheries.asfb.org.uk
Interactive<br />
Fishery map<br />
http://fisheries.asfb.org.uk
http://fisheries.asfb.org.uk<br />
Heart of Midlothian supporters can<br />
catch <strong>salmon</strong> too!
http://fisheries.asfb.org.uk/<br />
Grateful to Fishmongers’<br />
Company for their support<br />
with this project
Questions?<br />
http://fisheries.asfb.org.uk
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