Leading Through Innovation - The Berkeley MBA - University of ...

The Berkeley MBA 

Leading Through Innovation 

Full-Time Program 2008

Preparing You for 

Leadership 

Leading Through Innovation is a mindset you develop 

and perfect in the Berkeley MBA program. It’s a way 

of thinking and a set of skills that you will apply to the 

organizations in your future. You discover how to seize 

opportunities, challenge conventional wisdom, and lead 

with creativity. Our entire Haas School culture is about 

fresh thinking and new ideas. This is Berkeley, after all. 

Your education is anchored in the fundamentals 

of management and the latest theories and best 

practices in business. 

and an 

Unlimited Future 

An integral part of your management education is your 

ability to leverage the strengths of one of the truly great 

universities in the world – UC Berkeley. 

You will have opportunities to further your career, or 

launch a new one, as the program works with you to 

achieve your professional goals. 

And you will be welcomed into an incredibly talented, 

diverse, collaborative community – one that will also 

form an invaluable, lifelong network. Berkeley MBA 

students possess confidence without attitude, and are 

distinguished by their strong desire to get involved and 

make the world a better place. 

Contents 

2 Program 

14 Careers 

20 Curriculum 

30 Community 

36 Location 

40 Network 

48 Admissions 

50 Visit 

Full-time Program 2008 Haas School of Business

A d i s t i n c t i v e a p p r o a c h t o l e a d e r s h i p 

Seth Familian 

MBA 07 

Business Development Associate 

and Entrepreneur’s Program Participant 

Bertelsmann Media Worldwide 

Summer internship: 

Product Marketing Manager 

Apple 

Cupertino, California 

Previous degree: 

BA, History & Literature 

Harvard University 

Job prior to Haas: 

Strategist 

Faith Popcorn’s BrainReserve 

New York, New York 

“Innovation doesn’t have to mean starting 

from zero. It can be recognizing what assets 

are out there and leveraging them creatively 

in an unanticipated way. Haas and the 

Berkeley MBA program encourage that.” 

“The entrepreneurial resources here are 

extraordinary. For example, the Opportunity 

Recognition class was an intense, firsthand 

learning experience for me. It turned 

out that I had a great idea that wasn’t a great 

opportunity. Getting that insight was invaluable 

and will shape the way I evaluate future 

entrepreneurial endeavors.” 

The Berkeley MBA Program is about developing leaders 

who possess a distinct advantage: the ability to lead using 

the power of innovation. At the Haas School, Leading Through 

Innovation is defined as a mindset and an array of capabilities that will 

enable you to promote and foster environments where innovation flourishes. 

In acquiring this way of thinking and doing, you can become a leader of 

innovation. Because leadership and innovation are central to creating value 

in the global economy, these abilities will offer you a career advantage. 

Leading Through Innovation is definitely not just about technology – although 

this is an important aspect of innovation, and the Haas School and UC 

Berkeley have long been recognized for their strengths in the technology 

area. It is also about thinking of innovation from a strategic and 

organizational perspective. 

The Haas School has a culture where fresh thinking is encouraged and 

supported, and where leadership is expected. For example, Haas was one 

of the first business schools to pioneer cross-disciplinary study of product 

design via the elective Managing the New Product Development Process. This 

elective, which has been taught by Senior Lecturer Sarah Beckman for more 

than a decade, was among similar offerings that prompted BusinessWeek to 

name Haas as one of the top design schools in the world in October 2006. 

The culture of innovation here is continually enriched by a faculty of 

innovators who study at the frontiers of knowledge, and bring their insights 

into the classroom. And the Haas School has a history of students and 

alumni who have changed organizations by leading through innovation. 

In fact, a key school goal is to develop new generations of business leaders 

who succeed because of their ability to build and manage organizations 

where innovation flourishes. 

The Berkeley MBA Program also has a tradition of creatively linking 

exceptional programs and courses across disciplines at UC Berkeley. If 

you take courses in the Management of Technology Program, for instance, 

you interact with students and professors drawn from the schools of 

business, engineering, and information. 

Finally, the program is located in an innovation ecosystem that is unequaled 

anywhere in the world – the San Francisco Bay Area, which includes Silicon 

Valley. Innovation is a huge part of the ethos in the area, and you will feel it 

every day at Haas. 

Alexis Green 



Product Manager 

Adina for Life, Inc. 

San Francisco, California 


BA, Social Psychology and Spanish 

Lehigh University 


Global Account Manager 

Mediaedge:cia 


“Bringing new ideas and a new approach to the 

table adds value. That is central to innovation, 

and it is what Haas has helped me learn to do,” 

says Alexis Green. Two of her experiences at 

Haas crystallize the school’s Leading Through 

Innovation mindset. 

Green was on the implementation team for 

Haas@Work, a semester-long project that 

started with a daylong workshop that brought 

together Haas students and employees at a 

leading online travel firm. “We brainstormed 

business ideas from acquisition strategies to 

risk management to upselling opportunities,” 

Green recalls. “At the end of the day, we 

presented our ideas to the company’s executive 

board, including the CEO, CMO and VP of 

Merchandising.” Green was on the team of 

six students selected to explore whether 

marketing strategies and tactics – beyond price – 

could affect customer conversion. “Some of 

our recommendations are on-line now as part 

of a pilot plan. Being able to see the results of 

our work was one of the great things about 

Haas@Work.” 

Green also saw results – and got to practice 

her Spanish – when she worked with a nongovernmental 

organization in El Salvador as 

a part of the International Business 

Development program. “We were the first 

Haas team to go to El Salvador. Our assignment 

was to develop a strategic growth plan the 

NGO could use to increase the number of 

coffee farms in El Salvador obtaining the 

Rainforest Alliance certification seal. We 

identified missing information and ways for 

the NGO to align itself better in the process.” 

Another Haas team will return this summer 

working on a new project for the organization. 

Throughout her time at Haas, Green has 

been impressed with her classmates’ “openmindedness 

about trying things. My classmates 

really made the Haas experience for me. 

Everyone is willing to get down and dirty. 

There is no feeling of pretentiousness or sense 

of entitlement. People are incredibly bright, 

passionate, and inspiring.” 

Leading Through Innovation: A Career Advantage 

Haas School of Business Leading Through Innovation 

Full-time Program 2008 2008 Haas Haas School School of of Business 3

A d i s t i n c t i v e a p p r o a c h t o l e a d e r s h i p 

Foundation for Leadership 

Mariette Fourmeaux du Sartel 



MBA Srategic Planning Intern 

Abbot Laboratories 

Santa Clara, California 


BS, Engineering 

Brown University 



Mauna Kea Technologies 

Paris, France 

“These two years in the Berkeley MBA Program 

are an opportunity for me to take a long look 

at myself and determine where and how I can 

make a difference – to grow as a person and 

as a leader. Haas is helping with that search, 

and is giving me the tools I will need to have 

the impact I want. Being involved with Peers@ 

Haas and co-leading the Bio-Entrepreneurship 

Roundtable really has stretched me.” 

“All business schools are about creating 

leaders. The Haas way is so much more holistic. 

Instead of having a narrow view of their world, 

my classmates see connections everywhere.” 

Leading Through Innovation in the Berkeley MBA Program 

represents a challenging set of educational experiences 

that take advantage of the school’s culture of leadership 

and innovation. The lessons begin in MBA orientation, with an 

exploration of the innovation process. They continue into the core MBA 

curriculum, which covers the foundation of management and business, with 

an emphasis on leadership development. 

A cutting-edge, required leadership course will develop your capacity to 

lead others by giving you an in-depth understanding of your own capabilities, 

based on 360-degree evaluations from past managers, co-workers, peers, 

and clients. You will also participate in experiential leadership exercises, 

read the latest advances in our understanding of leadership, and discuss 

cases offered by top leaders of organizations. By the end of the course, you 

will develop a customized plan to elevate your own leadership potential by 

improving such skills as fostering creativity and mastering a flexible set of 

leadership styles. 

And when the Leadership course concludes, you have the option of joining 

a structured, peer-coaching program designed to make you an even more 

effective leader of innovation. Called Peers@Haas and part of the Leading 

Through Innovation initiative, it starts by having you identify one specific 

behavior that you want to change, and then ask fellow students, alumni, and 

others to judge your progress toward improvement over the next 11 months. 

Students work together with a partner, and also meet with six-member 

coaching groups monthly. 

Leading Through Innovation is supported by a series of experiential programs 

and executive skills seminars. Key among them is Haas@Work, a successful 

applied innovation program that sends teams of Berkeley MBA students 

to work with top executives at a local firm. In the program, you research a 

competitive challenge posed by the firm and develop potential innovative 

solutions during a one-day, on-site workshop. The best ideas are selected 

by the executives, and a core student team is then chosen to implement the 

strongest solution at the firm. 

A series of optional executive skills courses also helps you fine-tune your 

leadership abilities. Recent speakers have included Srikumar Rao of 

Columbia University, who taught students how to manage ambiguity and 

uncertainty, and to focus on challenging the status quo in the pursuit of 

dreams. Marshall Goldsmith, acclaimed author on effective leadership, 

prepared students to be effective peer coaches in leadership. 

Finally, you can master Leading Through Innovation by taking a series of 

cutting-edge elective courses, such as Creativity and Innovation in Marketing, 

in which the goal is to enhance your ability to generate creative ideas, and 

not merely to evaluate ideas of others, as is true of more traditional courses. 

Managing Innovation and Change draws from economic, organizational, and 

engineering perspectives to identify the sources of innovation inside 

corporations. 

and Innovation 

Clifford Dank 



Summer Associate 

Monitor 

Boston, Massachusetts 


BA, English 

Johns Hopkins University 


International Trader 

First New York Securities 


During his time at Haas, Dank has “actively 

sought out any experience with the word 

‘leadership’ attached to it – implicitly or 

explicitly.” He found no shortage of opportunities: 

He served as the MBA Association 

president and co-founded the Leadership 

Club. He also worked as a graduate student 

instructor in the Leadership and 

Leadership Communications classes. 

“Students should know from their first day 

here that questioning and challenging the 

status quo is how Haas does business,” 

says Dank. “Sustaining any cultural 

movement in a place with as transient a 

population as a business school is tough. 

What Haas is doing is creating a culture 

among not just the students, but among the 

faculty and administration that recognizes 

and rewards innovation year after year. 

That is leadership.” 

One of Dank’s most innovative – and 

impactful – experiences has been Peers@ 

Haas, a leadership coaching program for 

students. “It taught me how to ask for 

feedback, acknowledge it, and incorporate 

it into my life,” he says. “Haas is creating 

a feedback culture. That’s something 

that will have lasting effect on me and 

on my approach to the people I’ll be 

working with.” 

Dank describes his classmates as “shockingly 

well-rounded.” And while he admits 

that his decidedly liberal arts academic 

background occasionally put him at a disadvantage, 

the collaborative nature of his 

coursework taught him to recognize and 

draw on the individual strengths of his 

peers. Dank learned “not to get in the way 

of the spreadsheet wizards” in his study 

group and they came to rely on his ability to 

express himself – and his team – using the 

written word. 

“Being at Haas is about preparing yourself 

to act on your passion,” he says. “Haas is 

a place where you can test and clarify your 

wildest ideas and bring them to fruition.” 



L e a r n i n g W h i l e D o i n g 

Learning Beyond the Classroom 

Jenna Feldman 


Associate 

Origo, Inc. 



BA, Psychology 

University of Manitoba, Canada 

BA (Honors), Business Administration 

University of Western Ontario, Canada 


Sponsorship Manager 

Toronto International Film Festival 

Toronto, Canada 

In 2006, Jenna Feldman was one of six 

Haas CSR Fellows invited by McDonald’s 

Corp. to look at its beef supply chain from 

every angle: the environmental issues, animal 

welfare, and labor and social concerns. 

The team visited ranches, feedlots, and processing 

plants, and had access to corporate 

executives. The results of their analysis can 

be read in McDonald’s worldwide corporate 

responsibility report, posted on the firms’ 

web site. “McDonald’s had been wrestling 

with these issues for a long time, so a lot 

of our findings weren’t new to them. But I 

have to give them credit for taking a chance 

and opening their doors to us,” she says. 

It wouldn’t have happened, Feldman says, 

without Adjunct Assistant Professor Kellie 

McElhaney, executive director of the Center 

for Responsible Business at Haas. “Kellie 

took a risk herself, that McDonald’s would 

be open to the idea. She encouraged us 

every step of the way.” 

Feldman’s CSR Fellowship, which required 

10 to 15 hours of work a week, complemented 

her regular coursework. “It was 

a terrific opportunity to see first-hand the 

intersection of corporate responsibility 

and the bottom line.” 

Feldman is applying what she learned on 

the job at Origo, Inc., a consulting firm that 

helps businesses create environmental and 

social value along with profit. “The issues 

are so complex. There are so many moving 

parts. You need broad thinking and collaboration 

to arrive at solutions that will work 

across the system,” she says. 

That’s the kind of thinking she encountered 

among her Haas classmates. “They 

constantly surprised and impressed me,” 

she says. “A new skill or expertise would 

emerge whenever it was needed. Each of 

us took the lead when our strengths were 

needed to solve a problem.” 

The Berkeley MBA program is immeasurably enriched by a 

large array of innovative courses that combine classroom 

learning with hands-on exposure to real-world business 

situations. In addition, the program offers you numerous opportunities to 

get involved in field activities that make use of the knowledge and skills you 

have mastered in your coursework. 

Over 50 percent of full-time Berkeley MBA electives make use of hands-on 

projects. This almost always means team projects – an important aspect 

of experiential learning. For example, teams of Berkeley MBA students work 

directly with firms such as Hewlett-Packard, Gap Inc., Ford Motor Co., and 

McDonalds Corp. in a corporate responsibility course. One of the past teams 

spent fifteen weeks conducting a third-party assurance of Intel’s corporate 

social responsibility report, which was highlighted on the company’s web site. 

International Business Development (IBD) is one of the Haas School’s most 

heralded experiential electives. Each summer it sends 70 Berkeley 

MBA students to work in small teams with a variety of clients for three 

weeks on consulting projects in various countries. One team recently worked 

in the jungles of Borneo, Indonesia, helping farmers to set up a viable 

business co-op that will allow them to pool the rattan they harvest and 

sell it to furniture manufacturers at a reasonable profit. In Zambia, Africa, 

an IBD team conducted market research for products designed by the 

Wildlife Conservation Society to promote sustainable agriculture and end 

animal poaching. 

Beyond the course-related field activities are a plethora of projects, studentorganized 

conferences, case and business plan competitions, and numerous 

special events that challenge Berkeley MBA students to put their learning to 

work right away in innovative ways. The Haas@Work project last November 

sent nearly 50 Berkeley MBA students to consult on a key business issue with 

top executives at a large online travel agency in the Bay Area. “Innovation is 

about fresh ideas being put to work, and Haas@Work is about applied 

innovation,” says Adam Berman, executive director of curriculum innovation. 

An innovative research fellowship sends teams of MBA students and other 

Berkeley graduate students overseas on projects, such as one to create solarpowered 

lighting systems in rural China, and another to extend microfinance 

loans in Uganda. The activities are part of a collaborative effort between 

the United Nations Industrial Development Organization and UC Berkeley’s 

Management of Technology Program that focuses on researching sustainable 

solutions for economic development in developing countries. Student teams 

spend at least three weeks abroad conducting field research, which is 

published in a journal and later presented at a UN-sponsored conference held 

at the Haas School. 

Vandana Agarwal 



Associate Brand Manager 

Del Monte Foods 



BA, Computer Science 

University of California, Berkeley 


Senior Software Engineer 

Kana Software, Inc. 

Menlo Park, California 

“Company executives look at the world differently 

than other people. Haas@Work has given me the 

opportunity to understand how they think and to 

adapt my thinking and my presentations to deliver 

what they are looking for. I’ve learned how 

important it is to prioritize your recommendations 

and always have support for any idea you present.” 

“It’s exciting to know that something real will 

happen as a result of the work we’re doing in 

Haas@Work. Millions of people will see and 

experience the marketing strategy we’ve put 

together. We hope to have a true, positive impact 

on the company’s bottom line.” 



T h e U n i v e r s i t y o f C a l i f o r n i a , B e r k e l e y 

Carlos Penzini 


Consultant 

Boston Consulting Group 




amazon.com 

Mountain View, California 


BS, System Engineering 

Universidad Metropolitana 

Caracas, Venezuela 

MS, Finance, Institute of 

Advanced Studies in 

Administration (IESA) 



Founder and Managing Director 

TEBC 


“As we were packing, my wife told herself that 

it would only be for two years. Then we could 

come home,” recalls Carlos Penzini “Within a 

couple of weeks of our arrival at Berkeley, we 

knew we could happily stay here forever.” 

“I have been following Silicon Valley on 

the news and in magazines ever since my 

childhood. This is where the action is,” says 

Penzini. “I knew I had to be here.” But what 

sort of place would it be for his wife, Andrea, 

and son, Carlos Eduardo? They would have to 

make a life in a new setting, with a different 

culture, and do it all in a foreign language. 

And, they would have to do it without the 

support of family. 

The Haas support system for international 

students and students with families provided 

plenty of tips and recommendations. “My wife 

is active in the Partners Club, and Haas Kids is 

great for my son. As first-year students, most 

of us were new to the area, so we made friends 

quickly,” he says. 

Penzini and his family revel in the cultural 

offerings available at Berkeley. Trading 

babysitting with Haas classmates, they 

have enjoyed world-class performers at the 

Zellerbach Auditorium on campus. “We go to 

the Lawrence Hall of Science at least once a 

month,” he says, marveling at the proximity to 

so much Nobel Prize-winning innovation. 

Now expecting their second child, the family is 

putting down roots in the place Penzini continues 

to believe is “the epicenter of innovation.” 

The Berkeley Experience 

In addition to attending one of the premier 

business schools in the world, Haas students 

join the larger community at one of the most esteemed 

universities. The mission of the University of California 

is to excel in research, teaching, and public service. 

Over the decades, this mission has developed a culture 

at UC Berkeley that stimulates greatness. 

UC Berkeley’s global flavor and close proximity to 

Silicon Valley and downtown San Francisco – the 

finance capital of the West Coast – provide unmatched 

opportunities. The Haas School encourages you to take 

advantage of all the university has to offer. 

With the Berkeley MBA program, you earn a degree from 

a university whose name and reputation open doors 

around the globe. 



T h e U n i v e r s i t y o f C a l i f o r n i a , B e r k e l e y 

Bridges to UC Berkeley 

UC Berkeley 

Academic and 

Faculty Distinctions 

• The Times of London Higher 

Education Supplement recently 

ranked the University of California 

Berkeley #2 in its survey of the best 

universities in the world 

• Ranks first nationally in the number 

of graduate programs in the top 10 

in their fields (National Research 

Council) 

• The only university with Ph.D. 

programs ranked in the top five 

across all 15 categories in the 

2006 edition of US News and 

World Report’s listing of top 

graduate schools 

• Ranked #2 in the nation, after MIT, 

in the 2006 Washington Monthly 

College Rankings, based on three 

main criteria: performance as an 

engine of social mobility, research 

output, and promotion of a 

service ethic 

• The leading institution in awarding 

doctoral degrees to minorities 

and women 

• 20 Nobel Prize laureates (including 

the late Haas Professor John Harsanyi) 

• 201 American Association for the 

Advancement of Science Awards 

• 229 American Academy of Arts and 

Sciences Awards 

• 76 Fulbright Scholars 

• 383 Guggenheim Fellows 

• 28 MacArthur Fellows 

• 85 National Academy of 

Engineering Awards 

• 131 National Academy of 

Sciences Awards 

• 14 National Medal of Science Awards 

• 92 Sloan Fellows 

• 5 Wolf Prizes 

• 3 Pulitzer Prizes 

• 1 National Poet Laureate 

The Berkeley MBA program draws on the incredible 

breadth and depth of the University of California at 

Berkeley, whose graduate programs are consistently 

ranked among the best in the world, and whose 

undergraduate programs are among the most selective. 

The proof is in the university’s distinguished record of Nobel-level 

scholarship, constant innovation, a concern for the betterment of our world, 

and consistently high rankings of its schools and departments – the Haas 

School among them. 

You are encouraged to supplement 

business courses with graduate 

classes outside the business school 

in areas ranging from engineering, 

law, and urban planning to foreign 

languages, international area studies, 

and public policy. In addition, special 

interdisciplinary opportunities within 

the Berkeley community – such as 

the widely popular Management of 

Technology Program – enable you to 

learn from top experts in almost every 

field. Joint courses with students 

in law, engineering, information 

systems, and public health enhance 

the educational experience of many 

MBA students. 

Since its founding in 1868, UC 

Berkeley has grown with the rapidly 

expanding population of California 

and responded to the educational 

needs of the developing state. The 

business school was founded in 1898, 

Colleges and Schools 

Berkeley MBA students have the 

opportunity to take electives at any 

of Berkeley’s renowned graduate 

departments. 

• College of Chemistry 

• Graduate School of Education 

• College of Engineering 

• College of Environmental Design 

• School of Information 

• Graduate School of Journalism 

• Boalt Hall School of Law 

• College of Letters and Science 

• College of Natural Resources 

• School of Optometry 

• School of Public Health 

• Richard & Rhoda Goldman 

School of Public Policy 

• School of Social Welfare 

UC Berkeley 

Founded in 1868 

Flagship campus of the University of California 

33,933 students from 101 countries 

23,863 undergraduate students 

10,070 graduate students 

1,953 faculty 

Nearly 340 degree programs 

Over 436,000 alumni worldwide 

1,232 acre campus 

making it the second oldest collegiate business school in the United States, 

and the first at a public university. 

By the 1930’s, research at UC Berkeley burgeoned in nuclear physics, 

chemistry, and biology, leading to the development of the first cyclotron, 

the isolation of the human poliovirus, and the discovery of all the artificial 

elements heavier than uranium, including Berkelium and Californium. Twenty 

members of the UC Berkeley faculty have been awarded Nobel prizes for these 

and subsequent achievements in science, literature, and economics. 

Today, according to the National Research Council, UC Berkeley ranks first 

nationally in the number of graduate programs in the top 10 in their fields. 

(In fact, 97% of the university’s programs made the top 10 list.) 

Amy Dickie 


Associate 

California Environmental Associates 



JP Morgan, Bay Area Equity Fund 



BA, History 

Stanford University 


Associate 

Investors’ Circle 


“I knew Haas would be the right place for me 

because of its rigorous academic program, its 

strengths in terms of entrepreneurship, venture 

capital, and socially responsible business.” 

“UC Berkeley has so many resources. From drawing 

amazing speakers like Jimmy Carter to campus, to 

conducting cutting-edge research in areas like 

renewable energy, to the diversity of the student 

body, there is so much to take advantage of here. I 

benefited from cross-registering in non-Haas 

classes and enjoyed being in classes with students 

from other disciplines.” 

10 Haas School of Business Leading Through Innovation Full-time Program 2008 Haas School of Business 11

T h e B e r k e l e y M B A S t u d e n T 

Student Profile: 

Class of 2009* 

Applications Received 3,276 

Enrolled Students 239 

Women 31% 

Minority Students 34% 

International Students 39% 

Countries Represented 34 

Median Age at Enrollment 

Median Years of Post-University 

Work Experience 

Average GMAT 710 

28 years 

5 years 

Range of Middle 80% 660-760 

Average Undergraduate GPA 3.57 

Range of Middle 80% 3.25-3.83 

Previous Degrees 

Bachelor’s 100% 

Master’s 19% 

Ph.D. 2% 

Selected Undergraduate Majors 

Engineering 26% 

Business 22% 

Economics 19% 

Social Sciences 10% 

Computer Sciences 8% 

Humanities 6% 

Natural Sciences 5% 

Selected Industry Experience 

Consulting 22% 

Financial Services 13% 

High Technology/Electronics 12% 

Consumer Products 6% 

Banking – Investment 5% 

Computer-Related Services 4% 

Government 4% 

Entertainment 3% 

Medical Products/Devices 3% 

Not-For-Profit 3% 

Real Estate 3% 

Telecommunications 3% 

Accounting 2% 

Aerospace 2% 

Health Services 2% 

Retail 2% 

*As of August 15, 2007 

Creative, resourceful, intelligent, energetic, entrepreneurial, 

motivated to make things happen, and above all, confident 

without attitude – all of these are hallmarks of the 

Berkeley MBA student. 

Student leadership is a defining aspect of the Berkeley MBA culture, and 

leadership abilities are among the key attributes of its students. Whether 

they are creating student-initiated elective classes in the MBA curriculum or 

launching school-wide events, students regularly lead the way in shaping the 

Full-time MBA Program. This high level of innovation and involvement helps 

the school to stay attuned to the emerging interests and needs of students, 

and to evolving trends in the marketplace. 

The highly selective Berkeley MBA program attracts individuals who have 

solid academic backgrounds and test scores confirming they possess the 

intellectual capacity and stamina to meet the challenges of the academically 

demanding program. They also arrive having already distinguished 

themselves in their previous work experience, as well as in community 

activities and other outside endeavors. 

While the Berkeley MBA program is dedicated to teaching you about business 

and the creation of opportunity, it also offers lessons in the importance of 

sharing opportunities that come from business success. Arun Sarin, Berkeley 

MBA 78 and CEO of Vodafone, describes Haas graduates as “leaders with 

heart.” He believes this captures the essence of Berkeley MBAs: innovative 

leaders concerned about leaving the world a better place. 

The friendly enthusiasm of Berkeley MBA students is most evident in 

how they interact with one another. Teamwork is at the heart of the Haas 

experience, and students quickly recognize the value of working closely with 

and learning from fellow classmates. Coursework and programs like Peers@ 

Haas actively train students to improve their own skills by helping others 

become stronger business leaders. 

Diversity is essential for innovation and a key strength of the Berkeley 

MBA program. Students represent a wide range of ethnic backgrounds, 

religious affiliations, and sexual orientations. About a third of the students 

are from outside the United States, representing more than 40 countries. 

The academic backgrounds of students vary widely, ranging from science 

and engineering to economics and fine arts. Professional experience 

and outside activities are astonishing in their breadth. The Haas School’s 

Standing Committee on Diversity is dedicated to ensuring that Haas fosters 

a welcoming environment for students from all backgrounds. 

Confidence Without Attitude 

Tracy Cheung, MBA 08 


Summer Intern 

GRID Alternatives 



BA, Economics and Japanese 

Williams College 


Private Equity Analyst 

Lehman Brothers 


Tracy Cheung says that “At Haas, no 

one is willing to get ahead at another’s 

expense. Students are always 

willing to help others. We believe 

in ourselves, but we believe in each 

other too and want to see each of us 

achieve our dreams.” 

Cheung’s dream is to work for a nonprofit 

organization that partners with 

for-profit enterprises to improve the 

environment. Energy – in particular 

the potential of alternative energy 

sources – fuels Cheung’s career 

goals. Her role on the leadership team 

of the Berkeley Energy and Resource 

Collaborative (BERC) exposes her to 

the latest thinking in the field. 

Her involvement with BERC often 

intersects with her work for the Net 

Impact Club, which is dedicated to 

“changing the world through business,” 

Cheung explains. An example 

is the recent on-campus screening of 

An Inconvenient Truth, which drew a 

big crowd. 

“The faculty, the courses, and my 

classmates here at Haas have given 

me confidence and made me feel sure 

of my path.” 


C a r e e r L a u n c h 

Carolyn Herzog 


Fixed Income Investment Analyst 

Capital Research/The Capital Group 

Los Angeles, California 


BA, Philosophy 

Tufts University 


Portfolio Associate 

Putnam Investments 


Studying for an undergraduate degree in 

philosophy isn’t all that different from an 

MBA, says Carolyn Herzog: “Both require 

you to read a lot, to break down an argument 

or a proposal and then to rebuild it. 

What made so many of my Haas classes 

great was that they forced me to come up 

with my own ideas and my own solutions.” 

“For instance, the core class in 

Entrepreneurship was one of the best I 

took at Haas. Writing a business plan and 

having it torn apart by a real venture capitalist 

taught me how to look at business 

strategies from A to Z.” 

At Haas, Herzog says “students learn 

by doing, whether that means reviewing 

100 business plans in the Venture Capital 

class or questioning Haas alumni about 

their approaches to financial modeling 

at workshops sponsored by the Finance 

Club.” Her involvement with the Finance 

Club, including a year as its president, was 

“a super way to network and connect with 

practitioners in the real world.” 

A self-described “bond geek,” Herzog is 

now a fixed income investment analyst at 

Capital Research, one of The Capital Group 

Companies. “I’ll be analyzing companies 

based on pretty limited information, mostly 

what the company wants you to know. 

It’s important not to rely solely on facts 

and theories, but to make use of everything 

that you have available. Haas gave 

me the tools to do that.” 

When the world’s most selective 

organizations seek new talent, they 

turn to Haas. The school’s key location and 

deep ties to global firms will provide you with 

the tools and connections you need to launch the 

next stage of your career. 

Prestigious investment banks, consulting 

firms, and technology companies are among 

those firms that hire Haas graduates as 

interns and full-time employees. Employers 

seek out Berkeley MBA students because they 

demonstrate not only a mastery of powerful 

quantitative and management tools, but also 

a solid understanding of best practices for the 

changing technological, global, and human 

dimensions of business. Because organizations 

recognize the value of innovative leaders, Haas 

is widely recognized as one of the most desirable 

schools at which to recruit. 

Whether you aspire to direct the marketing 

efforts of a Fortune 500 company, manage a 

hedge fund on Wall Street, or lead a technology 

startup to new heights of success, the Berkeley 

MBA helps put new career opportunities 

squarely within your grasp. 

Opening Doors to Future Success 

14 Haas School of Business Leading Through Innovation 

Full-time Program 2008 Haas School of Business 15


Building Your Career 

Deloitte Consulting is one of 

the top recruiters of Haas 

graduates. This year’s recruits 

include (from left to right) 

Adit Mane, Kurt Kolinski, 

Virali Gokaldas, Sree Chalasani, 

Shalini Bhatia, and Rajiv 

Vaidyanathan, all MBA 07. 

The Haas School’s highly regarded reputation in the 

business community and its location in the heart of the 

San Francisco Bay Area provide Berkeley MBA graduates 

with an ideal gateway to many of the world’s most selective 

organizations across a variety of industries. 

Sheldon Kimber 


Investment Banking Associate 

Goldman Sachs 



BA, Economics 

Kenyon College 


Finance Manager 

Calpine Corporation 

San Jose, California 

“Having worked on the finance side of the 

traditional energy industry, I was eager to 

explore the renewables sector. Haas offers 

a massive variety of opportunities related to 

both sides of the industry.” 

“I found my dream job at Recurrent Energy – 

a startup focused on solar power – when the 

co-founder spoke at my Energy Innovation 

class. He totally mirrored my perspectives 

and ideas. Haas helps students make 

connections like that all the time.” 

The Haas School provides you with access to employers through multiple 

channels. On-campus interviews and corporate presentations are popular 

forums for presenting oneself to a prospective employer. Last year, MBA 

Career Services facilitated hundreds of on-campus interview opportunities 

for positions spanning the globe and over a thousand electronic job postings 

specifically targeting Berkeley MBA students. In addition, you are given the 

opportunity to interact with hiring managers and recruiters in more informal 

ways, including industry firm nights, career panels, corporate visits, alumni 

mixers and job fairs. 

If your career goal is to work for a firm or industry that doesn’t recruit on 

campus, the Career Center staff can help you devise and execute a strategy 

for a customized job search. The school’s small MBA class size allows career 

advisors to offer a personalized, hands-on approach to your career search. 

The goal of the Chetkovich Career Center is to provide you with resources 

and opportunities to successfully match your skills and interests with an 

employer. The Center’s experienced staff provides you with a wide range 

of personalized services, including help with individual career planning, 

clarifying career directions, resume writing, and interview preparation. 

The Center plans workshops, panels, networking events and receptions 

specific to all phases of the career search. It also organizes on- and offcampus 

recruiting activities and job fairs. The staff provides you with valuable 

resources and indispensable tools to conduct successful career searches 

while in school and throughout your lifetime. 

Berkeley MBA Class 

of 2007 Full-time 

Employment Report* 

Average Starting Salary: $103,370 

Median Starting Salary: $100,000 

Average Signing Bonus: $20,897 

Median Signing Bonus: $20,000 

Employment by Industry: 

Energy/Petroleum/ 

Utilities 2.9% 

Advertising/ 

Media 2.9% 

Govt/Non-Profit/ 

Education 3.6% 

Consumer 

Products/ 

Retail 5.8% 

Biotech/ 

Pharma/ 

Health/ 

Devices 5.8% 

Real Estate 

6.5% 

Consulting 

18.8% 

Employment by Function: 

Other 

Industry 

1.5% 

Widely 

Diversified 

Manufacturing 

0.7% 

Technology 

28.3% 

Financial 

Services 

23.2% 

Real Estate 

6.0% 

Berkeley MBA 

Class of 200 

Summer Internship Report* 

Average Monthly Salary: $6,462 

(based on a 10-week internship) 

Internships by Industry: 

Govt/Non-Profit/ 

Education 4.2% 

Real Estate 5.5% 

Energy/ 

Petroleum/ 

Utilities 6.0% 

Consumer 

Products/ 

Retail 6.5% 

Biotech/ 

Pharma/ 

Health/ 

Devices 

9.3% 

Consulting 

13.5% 

Internships by Function: 

Widely Diversified 

Manufacturing 

1.4% Advertising/ 

Media 0.9% 

Real Estate 

4.0% 

Technology 

32.1% 

Financial 

Services 

20.5% 

Top Full-time 

Employers 

(In descending order 

by number of hires) 

Google 

Bain & Company 

Deloitte Consulting LLP 

Apple 

Abbot Laboratories 

Autodesk, Inc. 

McKinsey & Company 

Bank of America 

Archstone Consulting 

Amazon.com 


Chevron Corporation 

Yahoo! 

Adobe Systems 

Cisco Systems 

Samsung 

Education Pioneers, Inc. 

Monitor Company 

Morgan Stanley 

Agilent Technologies, Inc. 

Barclays Global Investors 

CIM Group 

Citi 

Goldman Sachs & Co. 

Katzenbach Partners LLC 

Symantec 

*All information as of August 1, 2007 

General 

Management 

8.0% 

Other 

7.0% 

Other 

9.0% 

Finance 

34.0% 

Consulting 

15.0% 

Marketing 

35.0% 

Consulting 

20.0% 

Marketing 

23.0% 

General 

Management 

17.0% 

Finance 

22.0% 

*All information as of August 1, 2007 




Supporting You from Plan ning to Pursuit 

Noël Bejarano 


Associate 

Hearthstone, Inc. 

San Rafael, California 



Cherokee Investment Partners 


BA, Social Anthropology 

Harvard University 


Captain, U.S. Army & Financial Analyst 

Goldman, Sachs & Co. 

Miami, FL 

“At Haas, my military background was just 

another element of diversity. I decided 

to pursue an MBA because I wanted 

to build on the management skills I’d 

learned in the Army and couple them with 

strong business skills as I transitioned 

into a career in real estate finance and 

development.” 

“I obtained both my summer internship 

and full-time positions through oncampus 

recruiting at Haas. Fellow 

students concentrating in real estate 

helped me hone my interviewing skills, 

and a career services interview coach put 

me through my paces in a taped mock 

interview. Both activities helped me to 

get a great summer internship. During 

my second year, I utilized on-campus 

recruiting to secure my current full-time 

job with an industry-leading real estate 

private equity firm.” 

While you are in the Berkeley MBA program, you will learn 

how to manage a successful career and prepare yourself 

to secure the job you want after graduation. 

You may have well-defined career goals when you arrive at Haas, or you may 

want to test the waters using elective courses, club activities, and summer 

internships. One of the many roles of the Chetkovich Career Center is to 

assist you in thinking strategically about your career objectives, to offer you a 

structured approach to tackling today’s job market. 

As a first-year Berkeley MBA student, you will accelerate your preparations 

for the job search process during an intensive, two-day Career Management 

Conference in the fall. The purpose of the conference is to educate you on how 

to pursue a job successfully and how to set and manage career objectives now 

and in the future. “The conference is proof of how seriously we take the subject 

of careers for our students,” says Abby Scott, Career Center executive director. 

“The regular first year MBA curriculum stops completely for two full days so 

that students can focus on mastering the career search process.” 

The Career Services Office also sponsors a variety of other programs, such as 

the Practitioner Training series, where professionals from firms such as JP 

Morgan, Goldman Sachs & Co., Bain, and McKinsey & Co. are invited into the 

classroom to train Berkeley MBA students how to apply their classroom skills 

to the real world. Haas’ Expert Practical Training Premium programs bring 

outside groups such as Training the Street and Corporate Scenes to Haas for 

1-2 day seminars and workshops. Students interested in real estate careers 

have the opportunity to be partnered with a practicing professional through 

the school’s Analyzing Careers in Real Estate program. 

The Career Center also offers counseling services at all stages of the 

career planning process. The career advising staff consists of professional 

counselors and second-year career coaches who together offer a broad range 

of training and business management experience. 

Four senior-level account managers, each with different areas of industry 

expertise, manage thousands of on-campus interviews, hundreds of 

relationships with companies, and numerous career fairs and networking 

receptions. They also monitor a web-based job posting service that provides 

you with hundreds of targeted job postings each year. The Center also 

has an account manager based in New York City, focused on maximizing 

opportunities for Berkeley MBA students with financial services and other 

firms on the East Coast. 

The Center organizes special visits by Berkeley MBA students to finance and 

high technology firms. You can visit Wall Street finance firms in New York, or 

travel on a “Tech Trek” to nearby Silicon Valley to learn about employment 

opportunities at firms such as Google, Yahoo!, BEA, and Electronic Arts. 

The school’s new, state-of-the-art student careers website, CareerNet, 

enables you to stay on top of the job market by providing instant access 

to career tools, as well as employer and event information. By continually 

improving and expanding career services such as CareerNet, The Haas 

School of Business continues to be committed to preparing Berkeley MBAs 

for success in today’s competitive job market. 

Recent Recruiters of Berkeley MBAs 

Selected companies that participated in on-campus recruiting 

and/or hired a Berkeley MBA during the 2006-2007 school year 

24 Hour Fitness 

A.T. Kearney, Inc. 

Abbott Laboratories 

Accenture 

Adobe Systems 

Agilent Technologies, Inc. 

AIG 

Alexander Group Inc., The 

Amazon.com 

American Express 

Amgen 

Analysis Group 

Apax Partners 

Apple 

Applied Biosystems 

Applied Materials 

Archstone Consulting 

Archstone-Smith Trust 

AT&T 

Atom Entertainment 

Augmentum Corporation 

Autodesk, Inc. 

Aveda 

Avera Global Partners 

Babcock & Brown LP 

Bain & Company 


Barclays Capital 

Barclays Global Investors 

BEA Systems, Inc. 

Beacon Capital Partners, LLC 

BearingPoint, Inc. 

Belo Corporation 

Benetech 

Bertelsmann, Inc. 

Bertram Capital 

Black Rock Realty 

Blackstone Medical 

Blu Skye Sustainability 

Blue Shield of California 

BNP Paribas 

Booz Allen Hamilton 


Boston Properties 

Boston Scientific Corporation 

Brandes Investment Partners 

Bridge Partners, Inc. 

Bridgespan Group 

Brown-Forman 

BTS USA, Inc. 

Burrill & Company 

California Environmental Associates 

California Pacific Medical Center 

California Public Employees 

Retirement System (CalPERS) 

Cambridge Associates, LLC 

Campbell Alliance 

Canaccord Adams 

Cannell Capital 

Capgemini 

Capital Group Companies 

Capital Group Companies, The 

Capital One 

CashView 

Center for Community Self-Help 

Charles Schwab 

Cherokee Investment Partners 

Chevron Corporation 

CIM Group 

Cisco Systems 

Citi 

Clorox Company, The 

Comcast Corporation 

Corinthian Colleges Inc. 

Countrywide Financial 

Cowen & Company 

Credit Suisse 

Crosslink Captial 

Daewoo Securities Co., Ltd. 

Danger Inc. 

David and Lucile Packard Foundation, 

The 

De Novo Ventures 

Del Monte Foods 

Deloitte Consulting LLP 

Deutsche Bank 

Developing World Markets 

Doppelganger Inc. 

Dow Chemical Company, The 

Dreyer’s Grand Ice Cream 

E.&J. Gallo Winery 

eBay Inc. 

EDS 

Education Pioneers, Inc. 

Education.com 

Endeavor Global, Inc. 

Ernst & Young LLP 

Farallon Capital Management 

Farmers Insurance Group 

Fast Search & Transfer 

Federal Home Loan Bank of 

San Francisco 

Fenwick & West 

Fidelity Investments 

Focus Features 

Ford Motor Company 

Fortress Investment Group 

Foundation Strategy Group (FSG) 

Franklin Templeton Investments 

Frito Lay 

Gap, Inc. 

GE 

Genencor International, Inc. 

Genentech, Inc. 

Georgetown University 

Gilead Sciences 

GMO 

Goldman Sachs & Co. 

Good Capital, LLC 

Goodby Silverstein & Partners 

Google 

Government Accountability Office 

Granite Ventures 

GreatSchools Inc. 

GRID Alternatives 

Grosvenor 

Harris Williams & Co. 

Headwaters MB 

Hearthstone 

Helium Report 

Hewlett Packard 

Hix Rubenstein Companies, Inc. 

(HRC) 

Houlihan Lokey Howard and Zukin 

(HLHZ) 

HSBC 

Hyperion Therapeutics 

IB Partners Ltda. 

IBM 

Incode Wireless 

Income Research & Management 

Industry Ventures 

Infosys 

Intel 

International Finance Corporation 

(IFC) 

Intuit 

Jefferies & Company 

JibJab Media Inc. 

JNR 

Johnson & Johnson 

Joint Juice Inc 

JP Morgan 

Kaiser Permanente 

Katzenbach Partners LLC 

KPMG LLP 

Lazard 

LECG 

Lehman Brothers 

LEK Consulting 

Lenders for Community Development 

Leucadia Capital Partners 

Levi Strauss & Co. 

LG Telecom 

Liberty Mutual Group 

Ludic Labs 

LVMH - Domaine Chandon 

M/C Venture Partners 

Macy’s West 

Manex Consulting 

Marcus & Millichap Real Estate 

Investment Brokerage Co. 

MassMutual Financial Group 

Mattel, Inc. 

McCann Worldgroup 

McKesson 


Medtronic 

Mercer Management Consulting 

Merrill Lynch 

Merriman Curhan Ford & Co. 

Method 

Microsoft Corporation 

Monitor 


MySQL Inc. 

National Park Service 

Nature’s Cure 

Navigant Consulting, Inc. 

Nestle USA, Inc. 

NetService Ventures Group 

New City Capital 

NewStar Financial 

Nomura Research Institute 

Northwest Airlines 

Nth Power 

OC&C Strategy Consultants 

Opus Capital 

Orchard Supply Hardware 

Pace Harmon 

Pacific Community Ventures 

Pacific Crest Securities 

Panda Restaurants Group 

Papyrus 

Parnassus Investments 

Partnership Capital Growth Advisors 

(PCGA) 

Passport Capital, LLC 

Patagonia 

PayPal 

PBS 

PDL BioPharma 

Penumbra, Inc 

PG&E Corporation 

PIMCO 

Pinnacle Rock Associates 

Piper Jaffray 

PlayFirst 

Point B Solutions Group 

PowerLight Corporation 

PricewaterhouseCoopers 

Primafuel 

Prophet 

PRTM (Pittiglio Rabin Todd & 

McGrath) 

Prudential Capital Group 

Rambus 

RBC Capital Markets 

RealNetworks 

Recurrent Energy 

Red Bricks Media 

Revolution Partners 

Reynolds & Brown 

Robson Homes 

Rohm and Haas 

RPO Management Consultants 

RREEF 

Safeway 

Salesforce.com 

Samsung 

SAP 

Sares-Regis 

Savvian 

Scale Venture Partners 

Schnitzer Northwest 

SG Cowen 

Shea Homes 

Sierra Ventures 

Silver Spring Networks 

SKS Investments 

Solaria Corporation 

Sony 

Spring Ventures 

Standard & Poor’s Credit Market 

Services 

Stanford Hospital & Clinics 

Starbucks Coffee Company 

State Planning Organization of Turkey 

Sun Microsystems 

SunPower 

Sutter Health 

Swiss Reinsurance Company 

Symantec 

Taco Bell Corp 

Target Corporation 

TechnoServe 

TerraPass Inc. 

ThinkEquity Partners 

Thomas Weisel Partners LLC 

Thornburg Investment Management 

Time Warner Cable 

Tishman Speyer 

T-Mobile USA 

Trumark Companies 

Tuscan Group, The 

UBS 

Unilever 

United States Coast Guard 

URS Corporation 

US Cellular 

US Renewables Group (USRG) 

Management Company 

VeriSign, Inc. 

Visa International 

Visa USA 

VMware 

Wachovia 

Walden Asset Management 

Wal-Mart 

Wells Fargo & Company 

Wente Vineyards 

Williams-Sonoma, Inc. 

WOW 

Xilinx, Inc. 

Yahoo! 

ZS Associates 

The Berkeley MBA Program 

is one of Google’s targeted 

programs, and events such as 

the Google Tech Trek help the 

company recruit top talent. 

Berkeley MBA students who 

have recently worked at Google 

after graduation and in summer 

internships include (from left 

to right) Diana Adair, MBA 06, 

Marc Lefkowitz, MBA 07, 

Kihyun Jung, MBA 06, and 

Dai Pham, MBA 07. 

Italics Hired Haas 

Bold On-campus 

Recruiting 

Participant 

& Hired Haas 


T h e B e r k e l e y M B A C u r r i c u l u m 

A Solid Foundation 

Sonu Durgia 


Senior Associate 

KPMG, LLP 



Credit Analyst 




Integrated M. Tech 

Biochemical Engineering/Biotech 

Indian Institute of Technology 

Delhi, India 


Associate 


New York City 

“I wanted a business school with a great finance 

program and a broader outlook, and the general 

management program at Haas offers just the right 

blend. The finance courses and faculty are top 

grade, and the varied interests and backgrounds 

of students enrich the learning environment. The 

decision to come to Haas was undoubtedly the best 

career decision for me.” 

“The hidden entrepreneur in every student is 

challenged and nourished. Class exercises and 

cases helped me build confidence to solve real-life 

problems. I feel well equipped to apply all the tools 

learned at Haas in my career.” 

Your Haas education is anchored in the fundamentals 

of management and the latest theories and best 

practices in business. 

You will experience a rigorous, comprehensive curriculum in which you master 

the essential skills of management and leadership, from accounting and 

finance to marketing and strategy. You build a basic framework in qualitative, 

analytical, strategic, and problem solving skills. The innovative nature of the 

Berkeley MBA program also provides a level of flexibility that enables you to 

customize your path of study according to your goals and ambitions. 

Top-ranked Specialties 

In 2007, U.S. News & World Report 

ranked the followingHaas School areas 

of study in the top ten nationally: 

• Entrepreneurship 

• Finance 

• International Management 

• Marketing 

• Nonprofit 

All Haas School courses are rooted 

in the scientific disciplines of the 

university – economics, mathematics, 

social sciences such as psychology 

and sociology, and other areas. Faculty 

members who are experts in these 

fields apply them toward increasing 

our knowledge of successful 

management, leadership, human 

behavior, how organizations work, 

and how the economy and markets 

function. As a result, you not only gain knowledge about best business 

practices, but also learn about the fundamental principles behind them – the 

“how” and the “why.” The Berkeley MBA program is for individuals who like to 

think deeply and expand their understanding of the world. 

The Berkeley MBA curriculum consists of 12 required core courses that 

provide the analytical tools and essential knowledge to lead effectively. The 

core courses, which make up about 40 percent of a typical student’s course of 

study, are all taken in the first year and are deliberately designed to build upon 

one another. In nearly every core course, faculty members make significant 

use of team assignments and projects where students work together in small 

groups to learn. 

A central component of the Berkeley MBA program is its impressive menu 

of original elective courses, which comprise 60 percent of the curriculum, 

meaning you begin to customize your own course of study in the first year of 

the program. You may choose from a wide variety of electives and dual degree 

offerings – from within the Haas School and from the wider university – as 

well as design courses of your own in conjunction with a faculty member. 

Global experience is an increasingly integral aspect of the Berkeley 

MBA experience. You are encouraged to take advantage of international 

opportunities, such as spending a semester abroad, attending international 

seminars, planning study trips to other countries during breaks, or serving as 

a consultant through the International Business Development program, which 

places students with companies around the world for three-week projects. 

Santiago Campero 


Associate 




Visa International 

Foster City, California 


BS, Chemical Engineering 

Universidad Iberoamericana 

Mexico City, Mexico 


Business Analyst 


Mexico City, Mexico 

Two years at Haas gave Santiago 

Campero just what he was looking for: 

“a top-notch education that will prepare 

me to make good business decisions.” 

Before coming to Haas, Campero could 

follow discussions of management 

issues; now he can lead them. “There is 

more depth to my reasoning. I don’t have 

to rely on intuition. Instead, I have knowledge,” 

he says. 

Two classes stand out for Campero. 

Deals, taught by Professor Rui de 

Figueiredo, looked at ways to structure 

transactions to meet business objectives. 

“This course provided an insightful perspective 

into the economic forces at play 

in many business transactions,” Campero 

says. Behavioral Finance with Professor 

Terrance Odean, he says, “complemented 

the ‘rational actor’ perspective taught in 

other economics classes. We studied how 

people’s behavior routinely deviates from 

rationality and how behavioral biases 

influence financial markets.” 

”My professors were very good at making 

me question conventional wisdom and 

the implicit assumptions you encounter 

every day in the business world.” 




Curriculum Overview 

First Year 

Pre-enrollment Review Workshops 

(optional/late summer) 

Quantitative Methods Workshop: 

Two-week review of math, probability, 

statistics, accounting, and finance 

Communications Workshop: 

Two-week refresher of business 

communication, oral communication, 

and writing skills 

> 

MBA Orientation 

> 

(required/late August) 

One-week introduction to life at 

Haas, with focus on Leading Through 

Innovation. Fun, too! 

Fall Semester 

The Core: The Berkeley MBA curriculum 

is anchored by 12 required, rigorous core 

courses that provide the analytical tools 

and essential knowledge to lead effectively. 

These courses, taught entirely during your 

first year, make up 40% of the curriculum. 

> 

Weeks 1–7 

Required Core Courses A 

• Data and Decisions 

• Economics for Business Decision 

Making (Microeconomics) 

• Organizational Behavior 

• Leadership Communication 

(once-a-week evening sessions) 

> 

Week 8 

• Fall A final exams 

• Career Management Conference 

Two-day program of career planning 

workshops and exercises 

> 

Weeks 9–15 

Required Core Courses B 

• Financial Accounting 

• Introduction to Finance 

• Marketing Management 

• Leadership (once-a-week 

evening sessions) 

> 

Spring Semester 

Weeks 1–7 

Required Core Courses A 

• Introduction to Operations 

Management 

• Macroeconomics in the 

Global Economy 

> > 

Week 8 

• Spring A final exams 

Weeks 9–15 

Required Core Courses B 

• Strategy in the Global Context 

• Ethics and Responsibility in Business 

Elective Courses (full 15-week semester) 

• Two or three electives 

> 

Second Year 

Fall Semester 

Elective Courses: You have great flexibility in choosing from a wide variety of 

electives and dual degree offerings – from within the Haas School and from 

the wider university – as well as designing courses of your own in conjunction 

with a faculty member. Electives, which are introduced rapidly and are updated 

regularly, reflect the newest ideas, trends, and thinking in business. For a list of 

current electives, check the Berkeley MBA website. 

• Four or five electives 

> 

Spring Semester 

Elective Courses 

• Four or five electives 

> 

Leading Through 

Innovation Initiatives 

Leading Through Innovation in the 

Berkeley MBA Program is a challenging 

set of educational experiences that take 

advantage of the school’s culture of 

leadership and innovation. They include: 

• Haas@Work, a program of applied 

innovation that puts MBA students to 

work on business challenges in firms. 

• Peers@Haas, a ground-breaking 

program enabling MBA students to 

elevate their leadership capabilities with 

year-long feedback from peers. 

• Other experiential learning 

opportunities, offered typically on 

weekends, including executive skills 

workshops on leadership presence, 

and mastering the innovation process, 

among others. 

Global Study Opportunities 

Berkeley MBA students are encouraged to take advantage of numerous 

opportunities to travel and study abroad. Learning first-hand about the global 

aspects of business can be a powerful addition to the Berkeley MBA experience. 

Opportunities include: 

• Study Tours: Regular travel and study treks to Asia, Latin America, or Europe 

organized by student clubs or the program office. Recent trips include Shanghai, 

China, and Israel, where students met with former Israeli prime minister and 

Nobel Peace Prize recipient Shimon Peres and top business leaders. 

• International Business Development Course: A quarter of the MBA class 

travels in teams throughout the world while engaged in consulting projects 

with firms or nonprofits. 

• United Nations/Management of Technology Fellowships: Small teams of 

students conduct field research and prepare reports on sustainable solutions 

for economic development in developing countries. 

• International Exchange Programs: Study at selected overseas business 

schools for a semester 

Berkeley MBA Investment 

Banking Fellows Program 

The Berkeley MBA Investment Banking Fellows 

Program supports and encourages talented 

students to pursue careers in investment 

banking. This program, funded by the CJ 

White Scholarship Fund, awards scholarships 

to a select group of full-time Berkeley MBA 

students each year who have demonstrated 

a commitment to the field. In addition to 

receiving specialized career counseling 

and a subsidy for school-organized visits to 

investment banking firms in New York or 

overseas, student fellows are also paired 

with experienced mentors in the investment 

banking community. 

Elective Courses Initiated by MBA Students 

Student-initiated elective courses are a tradition at the Haas School. 

Every semester, the Berkeley MBA Program offers several courses that 

are initiated and run by students with faculty guidance. Typically, such 

courses focus on a specific theme or industry. Recent student-initiated 

courses include: 

• Social Entrepreneurship 

• Life as an Entrepreneur 

• The Private Equity Deal 

• Real Estate Speaker Series 

• Microfinance 

• Careers in Marketing 

• Wine Industry 

• Investment Speaker Series 

• Careers in Sports 

• Careers in Consulting 

• Biobusiness Speaker Series 

• Product Management 

• Topics in Technology 

• Private Philanthropy 



Mapping Your Path to Success 

With its comprehensive menu of innovative, specialized 

electives, the Berkeley MBA program is designed to provide you 

with a highly personalized experience. Regardless of whether 

you’re headed to Wall Street or Silicon Valley, a Fortune 500 

firm or a nonprofit organization, the MBA curriculum enables 

you to shape the scope of your education to fit your career 

goals. Here are just three examples of different paths MBA 

students have taken to achieve success. 

My Goal: 

Consulting 

My Goal: 

Brand Management 

My Goal: 

Investment Banking 

Fall Term 2005 

MBA 200C 

MBA 200S 

MBA 201A 






Leadership Communications 

Data and Decisions 

Economics for Business Decision 


Financial Accounting 

Introduction to Finance 

Organizational Behavior 

Marketing Management 

Product Management 


















Careers in Marketing 


















Private Equity Speaker Series 

John Chen 


Associate 


Singapore 


BS, Computer Science 

University of California, Berkeley 


Software Engineer/Consultant 

Parasoft 


“Accounting classes are great for consultants 

because they give you a lot of the theories 

that you will use every day on the job.” 

“My independent study courses were the 

most valuable thing I did at Haas. The 

process is simple and the professors 

are super supportive. I maxed out on 

independent study because I enjoyed it so 

much and learned even more.” 

“The elective system gives you the space to 

explore. I took classes as different as Power 

& Politics and Creativity & Innovation in 

Marketing with Jennifer Aaker. That class 

really shifted the bar to a completely new 

place for me.” 

Spring 2006 

MBA 201B 



MBA 290D 



Fall 2006 



MBA 290H 



Spring 2007 







MBA 299E 

Macroeconomics in the 


Introduction to Operations 

Management 

Ethics and Responsibility 

in Business 

Design as a Strategic 

Management Issue 

Web 2.0 Corporate Strategy 

Strategy in the Global Context 

Managerial Accounting 

Negotiations and Conflict Resolution 

Management of Technology: Doing 

Business in China 

Pricing 

Topics in Technology, 

Life as a Consultant 

Business Strategy in East Asia 

Power and Politics in Organizations 

Creativity and Innovation 

in Marketing 

Opportunity Recognition: 

Technology and Entrepreneurship 

in Silicon Valley 

New Venture Finance 

Financial Statement Modeling for 

Finance Careers 

Competitive and Corporate Strategy 

Kim Dao 


Assistant Marketing Manager 

Neutrogena 



BA, Business Economics 

University of California, Los Angeles 


Associate 

Huron Consulting Group 


“I knew from the start that I wanted to be in 

the consumer product sector, but I didn’t know 

just what function I wanted to pursue. The 

core class in marketing piqued my interest. I 

realized how much my analytical skills could 

apply in that field, and that made up my mind.” 

“Being able to take elective courses in spring 

semester of my first year was really important 

because it gave me the opportunity to do some 

class projects. I was able to point to those in 

my internships interviews to show that I was 

serious and competent.” 

“What makes Haas different is that you get 

to create your own path – through classes, 

extracurricular activities and experiential 

learning. You can define your own idea of 

success. You are encouraged to follow your 

own dream.” 

Spring 2006 








Fall 2006 



MBA 299M 


Spring 2007 






Phys Ed 2 



Introduction to Operations 

Management 


in Business 

Information- and Technologybased 

Marketing 

Integrated Marketing 

Communications 

Brand Management & Strategy 


Power and Politics in Organizations 

Special Topics in Business and 

Public Policy: Introduction to Law, 

Economics, and Business 

Strategic Marketing Planning 

Pricing 

Negotiations and Conflict 

Resolution 

Consumer Behavior 

Wine Industry 

Global Strategy and 

Multinational Enterprise 

Marketing Research: Tools and 

Techniques for Data Collection 

and Analysis 

Yoga 

Sanchit Suri 


Associate 

JP Morgan Chase & Co. 



B. Technology 


Delhi, India 


Brand Development Manager 

Unilever 

India City – Mumbai 

“Once you have obtained the basics through 

the core curriculum, nothing at Haas is set 

in stone. You have the opportunity to put 

together a class list that works for you, one 

that allows you to really dig into an area that 

interests you.” 

“In Tax & Firm Strategy, Professor Suneel 

Udpa taught us to look beyond the numbers. 

I came to understand how important tax 

structure is for a company in a deal or in an 

investment.” 

“Being involved with groups like the Finance 

Club and the Consulting Club was a good 

supplement to my classes. They were forums 

to continue discussions and interpret what is 

going on in the business world.” 

Spring 2006 







Fall 2006 






MBA 299M 

Spring 2007 



MBA 236E 






in Business 

Corporate Finance 

Optimization and Simulation 

International Business 

Development for MBAs 


Global Financial Services 

Introduction to Financial Modeling 

Negotiations and Conflict 

Resolution 

Introduction to the Health 

Care System 


Development for MBAs 

Marketing Strategy 

Financial Information Analysis 

Taxes and Firm Strategy 

Mergers and Acquisitions 

Futures and Options 

New Venture Finance 


A r e a s o f S p e c i a l i z a t i o n 

Leading Expertise 

Tops in 

Technology 

Where 

Entrepreneurship 

is a Team Sport 

Top-Ranked 

Real Estate Program 

in depth with additional courses 

in real estate law at the Boalt Hall 

School of Law and a planning and 

architecture course in the College of 

Environmental Design at UC Berkeley. 

In recognition of the pervasive 

impact of technology on business, 

the Berkeley MBA program 

emphasizes the study of technology, 

providing you with an overview 

as well as the opportunity for 

specialization. You may select from 

a variety of leading-edge electives 

that explore technology and its 

effects, including Information- and 

Technology-based Marketing, and 

Opportunity Recognition: Technology 

& Entrepreneurship in Silicon Valley. 

The Haas School’s proximity to Silicon 

Valley strengthens its connections 

to the high-tech community. Faculty 

members frequently invite local 

executives to be guest lecturers in 

their courses and to partner with 

them in research projects. Student 

groups host special events, such as 

the daylong Berkeley Nanotechnology 

Forum, and organize career-oriented 

activities with local firms. 

Most Popular Program 

The Haas School offers a 

technology specialization through 

its Management of Technology 

(MOT) program. The program, which 

focuses on the set of management 

activities associated with bringing 

high-tech products to market, is a 

joint effort of the Haas School, the 

College of Engineering, and the 

School of Information. 

MOT has also become the most 

popular interdisciplinary program 

on the campus because it has 

successfully integrated business and 

technology education in classes that 

bring MBA students and engineering 

students together. Numerous 

Silicon Valley firms sponsor MOT 

projects every year in which teams 

of MBA and engineering students 

act as project consultants. Three 

MOT fellowship programs offer paid 

opportunities to about 25 students 

each year. 

Interdisciplinary Collaboration 

A graduate of Haas’ Management of 

Technology Program (MOT), Sabrina Ko, 

MBA 07, was naturally drawn to the fast 

pace of entrepreneurship in the technology 

sector. “Berkeley is one of only a few 

universities whose graduate programs 

in both engineering and business rank in 

the top 10,” she notes. “The collaboration 

between the schools fosters new ideas 

and innovation. Students from the other 

disciplines bring different experiences and 

perspectives to every subject.” 

The San Francisco Bay Area 

has long been a hotbed for 

new business creation, and 

the Haas School remains a leading 

center for the study and practice 

of entrepreneurship. The Berkeley 

MBA program offers its students the 

skills and knowledge to launch fastgrowth, 

high-potential enterprises 

and teaches them how to start 

careers in the venture capital 

industry. Some Haas students begin 

their own firms even while in school 

or launch startups immediately after 

graduation. 

One of the first business schools in 

the nation to offer entrepreneurship 

courses, the Haas School emphasizes 

the integration of academic learning 

with experiential learning by 

bringing leading members of the 

entrepreneurial and venture capital 

communities into the classroom. 

At the center of these activities is 

the highly ranked Lester Center for 

Entrepreneurship and Innovation, 

which focuses on the recognition and 

capture of opportunities wherever 

they arise. 

Among the activities of the 

Lester Center are two prominent 

business plan competitions – one 

global in reach – and a monthly 

Entrepreneurs Forum that provides 

the opportunity to meet with venture 

capitalists, entrepreneurs, and 

Two Innovative Business 

Plan Competitions 

The $25,000 grand prize of the 2007 

Global Social Venture Business 

Competition was won by Kirsten Tobey 

and Kristin Richmond-Groos, both 

MBA 06. They recently co-founded 

Revolution Foods, a start-up that 

serves healthy, mostly organic school 

lunches in primarily low-income Bay 

Area communities. The contest, one of 

two business plan competitions at the 

Haas School, drew a record 157 teams 

from 80 universities in 20 countries. 

business leaders. Just off campus 

is the Haas-affiliated Berkeley 

Entrepreneurship Laboratory, a 

business incubator which has room 

for up to eight startups launched 

by Haas students or alumni. The 

Entrepreneurs Association, whose 

membership includes almost half 

the MBA class, organizes activities 

including internships at nearby highgrowth 

startups. 

Consistently ranked among the 

nation’s top three programs, 

the Real Estate Program at the 

Haas School combines a strong 

analytical focus with hands-on field 

experience. It prepares students for a 

broad range of career paths with 

firms such as real estate investment 

trusts, real estate operating 

companies, developers, financial 

institutions, investment banks, and 

consulting companies. 

Students focus on four areas 

– real estate financial analysis, real 

estate finance and securitization, 

real estate development, and real 

estate investment strategy. Real 

estate courses in the Berkeley MBA 

program combine lectures and case 

methods, student-initiated projects, 

and in-class work with leading real 

estate professionals. Students can 

further develop their professional 

skills through internships, a CEO 

mentoring program, participation 

in the Real Estate Club, our new 

real estate career development 

program, ACRE, and extramural 

real estate development and finance 

competitions. 

A nationally recognized real estate 

research program at the Haas 

School ensures that the latest ideas 

and knowledge infuse the MBA 

courses. Courses offered in the field 

include Real Estate Finance and 

Securitization, Real Estate Strategy, 

Real Estate Development, and 

Housing and the Urban Economy. A 

certificate in Real Estate offers an 

opportunity to explore the subject 

Berkeley MBA students regularly 

compete in major regional and 

nationwide real estate competitions, 

including the Bank of America Low- 

Income Housing Challenge, the 

NAIOP Real Estate Challenge, the UT 

Austin Real Estate Finance Challenge, 

and the ULI Gerald D. Hines Student 

Urban Design Competition. Haas 

School teams have a consistent track 

record of success in these events. 

Learning Real Estate 

through Real-life Cases 

Professor Nancy Wallace is Chair 

of the Real Estate Group and Co- 

Chair of the Fisher Center for Real 

Estate and Urban Economics. Her 

seminar in Real Estate Finance and 

Securitization uses a series of reallife 

cases. Says Professor Wallace, 

“Cases are powerful. The goal is to 

get students to think actively on their 

feet and to interact with their peers. 

The cases focus on recent real estate 

deals and students directly apply 

classroom concepts to develop their 

own solution strategies.” 



A r e a s o f S p e c i a l i z a t i o n 

Leading Expertise 

Global Management: 

The World is the 

Classroom 

Three teams of Berkeley MBA 

students traveled to Ghana, 

Africa to help implement 

and expand a nationwide school 

lunch program that uses locally 

grown food, thus nourishing kids 

while boosting the local economy. 

Meanwhile another team worked 

with Nokia’s Research Center 

in Tampere, Finland to develop 

commercial applications for 

new mobile technologies, while 

yet another team advised the 

government of Macedonia on a 

national IT strategy. 

With the continuing globalization 

of the economy, the need to think 

and compete internationally has 

become imperative. Nothing could 

be more illustrative of this point 

than the 72 students on 18 teams 

who were part of the Haas School’s 

acclaimed International Business 

Development (IBD) program in 2007. 

IBD sends dozens of students around 

the world to consult for a variety of 

organizations each year under the 

direction of Sebastian Teunissen, 

executive director of the Clausen 

Center for International Business 

and Policy. 

IBD clients range from large 

multinationals to nonprofit 

organizations. During the first part 

of the year, student teams prepare a 

work plan in consultation with their 

client and undertake background 

research and analysis while 

attending classes on related topics. 

From mid-May to mid-June, teams 

spend three weeks on location in 

their assigned country. Upon return 

to the Haas School, they carry out 

additional research to complete 

the assignment and present their 

work to the Haas community in the 

International Business Development 

Conference. 

Berkeley MBA students who want 

to emphasize global business may 

also take a series of international 

courses, including international 

seminars focusing on different 

regions of the world, to obtain a 

Certificate in Global Management. 

The international emphasis of the 

Haas School is an integral part of 

its culture. Many Berkeley MBA 

students have lived, studied, or 

worked abroad, and over 30% of 

Berkeley MBA students come from 

more than 40 countries outside the 

United States. Many faculty, too, are 

either originally from other countries, 

or have extensive international 

experience and contacts. The impact 

of this international diversity on the 

MBA program is enormous, adding 

varied perspectives to classroom 

discussions, team projects, and 

everyday interactions. 

International 

Consulting Project 

As part of the International 

Business Development 

program, Berkeley MBA 

students, including Dan 

Brounstein (pictured), MBA 07, 

traveled to Ghana to 

improve the sustainability 

of a school lunch program. 

Preparing Leaders 

for the Healthcare 

Industry 

The Haas School of Business 

and the UC Berkeley School 

of Public Health have teamed 

up to prepare the next generation 

of management leaders in the 

healthcare industry. Because of 

its location in the Bay Area, the 

program leverages California’s 

cutting-edge managed care, Internet, 

and biotechnology industries as 

laboratories for education and 

research. The program offers a joint 

MBA/MPH (Masters in Public Health) 

degree program, and a Certificate in 

Health Management. 

The program is taught by leading 

UC Berkeley academic researchers 

from both the business and public 

health schools, as well as prominent 

industry practitioners. Faculty 

members actively engage in applied 

research that both broadens the 

educational experience and expands 

the state of knowledge about how 

the health services system works. 

Partnerships with industry are an 

essential aspect of the program. 

Faculty conduct research on 

physician organizations and 

management of chronic illness, 

improving quality of care through 

changes in technology and provider 

payment incentives, expansion of 

health insurance coverage, and 

models for financing health care 

for the poor both in the US and 

internationally. 

An active student club, Haas 

Healthcare and BioBusiness 

(H2B2) educates students on the 

multi-faceted nature of healthcare 

and biotechnology, and connects 

them with industry alumni and 

professionals, as well as to students 

Symptoms of Success 

As a student in the MBA/MPH program, 

Laronne Faulkner, MBA 08, appreciates 

the personalized support he receives 

from both the Haas School and 

the School of Public Health. “The 

two programs are seamlessly and 

thoroughly integrated,” he says. “The 

rigor of the program is outstanding. 

That benefits both students with 

a business background and those 

with mostly healthcare experience. 

Everyone comes in with a different 

level of understanding, and through 

the core curriculum, everyone leaves 

with an equal level of knowledge.” 

from other associations and schools. 

In 2007, students in the program 

launched the first annual Business 

of Health Care Conference, which 

attracted more than 350 participants. 

“The current challenges in 

healthcare provide an opportunity for 

leaders who understand the various 

components of the industry, patterns 

of disease, and the healthcare 

technology explosion,” says Kristiana 

Raube, adjunct professor and 

executive director of the program. 

Graduates of the Health 

Management Program typically 

receive multiple job offers from 

consulting firms, health insurance 

plans, managed care organizations, 

and pharmaceutical, biotechnology, 

medical device, and diagnostic firms. 

A Catalyst for 

Corporate 

Responsibility 

The Haas School’s long 

tradition of exploring and 

teaching the ethical and 

social responsibilities of business 

is headquartered in the Center 

for Responsible Business. Topics 

such as strategic corporate social 

responsibility, social enterprise, 

stakeholder engagement, and 

business ethics are explored in 

a robust series of programs and 

through research, teaching, and 

experiential learning projects. 

In the core curriculum, all Berkeley 

MBAs are exposed to the complex 

issues of a corporation’s role and 

responsibility to society beyond 

simply maximizing shareholder 

value. Additional concentrated study 

is available through elective courses, 

including an innovative strategic 

corporate social responsibility (CSR) 

projects course in which student 

teams work directly with major 

firms on strategic, high impact CSR 

projects. For example, one team 

helped Fetzer Vineyards assess the 

public perception of sustainability 

practices in the wine industry 

and developed a comprehensive 

communications strategy based on 

their findings. Another team helped 

Nokia create a product-oriented 

strategy for its China CSR initiatives 

in the areas of Environment and 

Youth Development. 

The Center hosts the thoughtprovoking 

Peterson Lecture Series, 

which brings top industry speakers, 

such as Altria’s Chief Compliance 

Officer, the whistleblower from 

Enron, and the CEO of Clif Bar, 

to address corporate social 

responsibility topics. With the Gap 

Inc. CSR Scholars program, the 

Center provides support to full-time 

MBA students who demonstrate 

a commitment to the CSR field in 

their professional and educational 

pursuits. Berkeley MBA students 

are very active in this area, including 

fielding one of the nation’s largest 

Net Impact Clubs, which aims to 

develop and inspire a network of 

leaders who promote innovative and 

socially responsible practices that 

succeed in the global marketplace. 

Responsible Leader 

Kellie A. McElhaney, Adjunct Assistant 

Professor and John C. Whitehead 

Distinguished Fellow, serves as Executive 

Director of the Center for Responsible 

Business at the Haas School. She recently 

won the Faculty Pioneer Award for 

Institutional Leadership, presented as 

part of the Beyond Grey Pinstripes ranking 

of MBA programs, for her innovative 

academic leadership in the corporate 

social responsibility area. 



H a a s S c h o o l F a c u l t y 

Explorers in Search of New Ideas 

Haas School faculty members are explorers and 

discoverers, seeking new ideas and insights at the 

frontiers of knowledge. They are internationally recognized leaders in 

the study of the economic, social, political, and technological forces shaping 

global markets today. 

At the Leading Edge of Marketing 

The Haas School is among a handful of 

business schools to offer a class on data-driven 

marketing. Florian Zettelmeyer, (above) an 

associate marketing professor, designed the 

Information- and Technology-based Marketing 

class to teach Berkeley MBA students how to 

skillfully deal with the flood of customer 

information that has inundated firms as a 

result of advances in technology. 

Haas faculty play an active role in the national 

and international business communities, serving 

as consultants, board members, and speakers at 

major business conferences and seminars. They are 

in demand for key government positions, and they 

perform important interdisciplinary research with 

colleagues at Berkeley and at other top universities 

around the world. Rankings of academic reputation 

consistently place the Haas faculty in the top ten of 

business schools worldwide. 

In their search for new knowledge, Haas School 

professors go far beyond merely describing a 

management or business problem and its resolution. 

As members of a premier research university, Haas 

scholars seek the deeper answers to why things 

happen the way they do. They develop theoretical 

explanations in order to understand and predict 

future occurrences. These are among the tools 

that eventually help executives navigate confidently 

through even the most turbulent, changing times. 

Several faculty members are authors of widely 

used textbooks in marketing, economics, and 

management. Severin Borenstein is a nearly 

constant presence in the national media explaining 

the ups and downs of the nation’s energy markets. 

Hayne Leland and Mark Rubinstein are among the 

world’s most knowledgeable securities experts. 

Michael Katz is a leading thinker and strategist in 

telecommunications policy. John Morgan and Teck 

Ho are actively utilizing behavioral and experimental 

economics to make advances in understanding 

50 Years of 

Great Ideas 

The California 

Management Review 

(CMR), published by the 

Haas School, is one of 

the leading management 

journals of its kind, 

serving as a nexus 

between those who 

study management and 

those who practice it. 

CMR, which celebrates 

its 50th year in 2007, 

publishes researchbased 

articles that 

address issues of 

current concern to 

managers. 

strategic decision making. Florian Zettlelmeyer is a pioneer in exploring the 

impact of Internet technology and massive quantities of consumer data on 

corporate marketing. Jennifer Chatman is a top authority on organizational 

culture and postmerger integration. And David Teece is a widely sought 

expert in the field of innovation and knowledge management. The list of 

outstanding scholarly achievements by Haas faculty is long indeed. 

John Morgan 

Gary and Sharron Kalbach Professor in Entrepreneurship 

Founding Director, Experimental 

Social Science Laboratory (Xlab) 

Faculty Co-director, Fisher Center for 

the Strategic Use of Information Technology 

At Haas since 2002 

Course taught: 

Game Theory Approaches to 

Bargaining, Conflict, and Negotiations 

Current research interests: 

E-commerce 

Organizational design 

Experimental economics 

Degrees: 

BS, Economics 

University of Pennsylvania 

MA and Ph.D., Economics 

Pennsylvania State University 

Haas School Professor John Morgan’s popular 

course on game theory offers students a 

puzzling experience. The course challenges 

students to formulate strategy by learning to 

forecast the reactions of rivals. 

“My teaching style is conversational, exploratory, 

and interactive,” says Morgan, whose in-class 

experiments call upon students to develop strategies 

for everyone from OPEC nations to NBA 

teams. He has found that students respond to 

the interactivity of his classes, as well as the 

accountability: Answer a question in class and a 

follow-up “Why?” from Morgan is sure to follow. 

This enthusiasm for inquiry has led to Morgan’s 

role as a founding director of Xlab, UC 

Berkeley’s laboratory for economic experiments, 

and to research such as his work on eBay auction 

pricing, which showed online sellers how to 

boost profits. Game Theory students got an early 

look at Morgan’s innovative research through a 

lecture on auctions and an in-class experiment 

on online pricing. The class culminates with a 

final paper that lets students demonstrate their 

newfound knowledge of game theory, strategy, 

bargaining, and conflict negotiation. 

With explorations that have ranged from 

Google’s IPO auction to the pros and cons of 

walking slugger Barry Bonds, Morgan finds the 

work of his students compelling. “I want them to 

feel that we’re on a journey to learn together,” 

he says. “They’re curious, interesting, and end 

up teaching me as much as I teach them.” 


H a a s S c h o o l F a c u l t y 

Pictured from left to right: Henry 

Chesbrough, author of two leading 

books on innovation, adjunct professor, 

and executive director of the 

Center for Open Innovation; Hayne 

Leland, professor in finance and 

management; Laura Tyson, former 

chief economic advisor to President 

Clinton and professor in business 

and public policy; John Danner, 

lecturer in entrepreneurship; and 

Catherine Rosen, associate professor 

in business and public policy. 

Sara L. Beckman 

Senior Lecturer 

Winner, University of California 

Distinguished Teaching Award 2001 

Several Cheit Awards for Teaching, 

Haas School of Business 


Passionate Scholars and Teachers 

Courses taught: 

Managing the New Product 

Development Process 

Operations Management (Core) 


Innovation and design management 

Operations strategy 

Environmental supply chain management 

Industry experience: 

Hewlett-Packard 


Sunil Dutta 

Egon and Joan von Kaschnitz Distinguished 

Associate Professor of Accounting and 


Co-Chair, Haas Accounting Group 


Course taught: 

Financial Accounting (Core) 


Accounting information, performance 

measures, and managerial incentive contracts 

Firms’ disclosure policies and their 

valuation in capital markets 

Degrees: 

BS, Engineering 


Roorkee, India 

MS, Applied Chemistry 

University of Minnesota 

MBA, Accounting 

Carlson School of Management, 


Ph.D., Business Administration 

Carlson School of Management, 


“I have been teaching the core accounting 

course for the last ten years, and 

have thoroughly enjoyed my teaching 

experience. Berkeley MBA students 

bring diverse work experience and 

strong enthusiasm for learning, which 

create a great deal of excitement and 

energy in the classroom.” 

The cornerstone of the entire Berkeley MBA program is its 

distinguished faculty and the high quality of their courses. 

At Haas, good teaching is the top priority. 

The best proof of this is from Berkeley MBA students themselves, who are 

asked to evaluate the teaching of their professors every semester. Over the 

past several years, about two-thirds of the Haas School faculty members 

have regularly earned coveted “Club 6” status in their student evaluations 

– that is, their average ratings are 6 or higher on a 7-point scale. 

In the Berkeley MBA classroom, faculty members emphasize both theory 

and practice by using a variety of teaching methods. Case studies, seminars, 

simulations, guest speakers, and group projects all facilitate the learning 

process. Classroom learning is enhanced by numerous opportunities to apply 

the lessons to real-world situations. For example, some courses in marketing 

and entrepreneurship place teams of MBA and graduate engineering 

students together at Silicon Valley firms for hands-on consulting projects. 

The MBA program also makes creative use of experienced practitioners from 

industry in its classes as adjunct professors and lecturers. For example, Wall 

Street veteran Peter Goodson, former partner of private equity firm Clayton & 

Dubilier, Inc., teaches the Mergers & Acquisitions course. 

Haas professors regularly integrate their research findings into new course 

offerings and reassess the MBA curriculum to ensure its relevance in 

presenting current management issues. In their courses, Berkeley MBA 

students benefit by being among the first to learn of faculty discoveries and 

by studying first-hand with the inventors of new theories and principles for 

management practice. 

Since 1898, Berkeley’s business school faculty members have played a 

strong role in state and federal government affairs. Faculty members who 

have worked in government in recent years include Michael Katz, who was 

deputy assistant attorney general for economic analysis in the Antitrust 

Division of the Department of Justice, and former chief economist at the 

Federal Communications Commission. Carl Shapiro also served as the 

chief economist for antitrust in the Justice Department. Laura Tyson served 

as President Clinton’s chair of the National Economic Council. And James 

Wilcox served as the chief economist at the Office of the Comptroller of 

Currency. David Levine was senior economist on the Council of Economic 

Advisers, and Dean Tom Campbell was a US Congressman for five terms, 

a California State Senator for one term, and recently served as director of 

finance for the State of California. 

Degrees: 

BS, Industrial Engineering 


MS, Industrial Engineering and 

Engineering Management 


MS, Statistics 


Ph.D., Industrial Engineering 

and Engineering Management 


“All of my classes are highly interactive. 

I attempt to create a classroom environment 

in which students feel comfortable 

asking ‘stupid’ questions, challenging one 

another and me directly, and sharing their 

own perspectives and stories.” 


B e y o n d t h e C l a s s r o o m 

Millicent Anglin 




Wells Fargo Real Estate Merchant 

Banking Group 



BA, Economics and 

Computer Science 

New York University 


Business Analyst 

Asset Manager 

National Equity Fund 

New York City 

If you put her life on a spreadsheet, 

Millicent Anglin admits that she is running 

a deficit in the “free time” column. But 

that’s just fine with her. When she isn’t 

immersed in coursework and activities 

related to her real estate program 

studies, Anglin can be found working with 

several student-run organizations. 

“Being on the UT Austin Real Estate 

Challenge team was a great way to meet 

people and an opportunity to wrestle with 

a practical problem in the area that interests 

me. It was a nice complement to the 

academic frameworks we discuss in firstyear 

classes,” she says. 

Anglin is co-president of the Black 

Business Students Association and 

focuses her extracurricular efforts on 

giving back to the Haas community, particularly 

in the area of diversity. “I want to 

increase the number of students at Haas 

from diverse backgrounds and am active 

in a variety of outreach events including 

the Diversity Conference and the Admit 

Weekends. These are great opportunities 

to engage people and use my time in ways 

that are most important to me and have 

the most impact on the school.” 

Haas and its resources have already had 

a direct impact on Anglin. She credits the 

Chetkovich Career Center, through oncampus 

interviews and the Accelerated 

Careers in Real Estate program, for 

expanding her exposure to Bay Area 

real estate professionals. The Berkeley 

Real Estate Club and the San Francisco 

chapter of the Urban Land Institute also 

“opened doors and shined a light on current 

trends and challenges in the real 

estate industry.” 

At Haas, teamwork and collaboration yield great 

rewards. Students are members of a close-knit, supportive peer 

network that draws on both shared experiences and a diversity of ideas and 

backgrounds to build bonds that last a lifetime. 

The Haas School is home to a fascinating, vibrant community marked 

by a nonstop schedule of activities developed by and for students. 

The reason for this has to do with the personalities of the students 

themselves. Berkeley MBA students frequently speak of a welcoming 

atmosphere that encourages involvement. 

Among the school’s greatest assets is the community of fellow students, who 

form a lifetime network of friends and professional contacts. The relatively 

small size of the MBA program (only 240 students enroll in each entering 

class) permits students to get to know all members of their class. 

As a complement to their coursework, students get involved in clubs and 

community service. They organize major conferences, put together panels of 

executives, and assemble ski trips to nearby Sierra Nevada resorts. Students 

take advantage of the university’s wide range of public lectures, exhibitions, 

concerts, and conferences. Consumption Functions bring together the whole 

school for food, fun, and camaraderie. 

UC Berkeley has a long tradition of social responsibility and a commitment to 

creating a better world. In keeping with that spirit, Berkeley MBA students 

get involved to make a difference. Almost the entire MBA class participates 

during the year in one of the many fun events that are a part of the Challenge 

for Charity – talent shows, charity auctions, and sports competitions that help 

raise money for the Special Olympics and other organizations. Many Berkeley 

MBA students volunteer as mentors for disadvantaged high school students 

through the Young Entrepreneurs at Haas program (YEAH). Nearly 100 percent 

of these high school students go on to college, many to top schools. 

The cooperative, team-oriented nature of the Berkeley MBA program 

encourages students to work together productively and harmoniously. 

Haas students are ambitious and driven to succeed, but they also 

understand the value of studying together and socializing together – 

and they always seem to do it in high gear. They embody the California 

mantra: work hard and play hard. 

A Collaborative Community 

Brian Gross 



Summer Consultant 




BA, Business and Marketing 

University of Puget Sound 


National Account Executive 

RR Donnelly Logistics 


“I connected with people at Haas from my 

first exposure at an application workshop 

that reached out to the LGBT community. 

They were genuine and they were interested 

in who I was. It felt like people’s biggest 

concern was helping me make the right 

business school decision for me.” 

“No one gets to this point in their education 

without being competitive. But once you get 

to Haas, there is a mind shift. You start to 

realize that all of your future endeavors will 

be judged by how you lead people, not what 

you accomplish individually. It is more about 

the collective whole.” 

MBA Student Groups: A Sampling 

Berkeley Asia Business 

Conference 

Berkeley Business Plan 

Competition 

Berkeley Energy and Resource 

Collaborative (BERC) 

Berkeley Nanotechnology Club 

Berkeley Net Impact Club 

Berkeley Real Estate Club 

Black Business Students 

Association 

Challenge for Charity (C4C) 

Digital Media and 

Entertainment Club 

European Business Club 

Finance Club 

Global Social Venture 

Competition 

Haas Christian Fellowship 

Haas Consulting Club 

Haas Culinary Club 

Haas Entrepreneurs Association 

Haas Healthcare and 

BioBusiness Club (H2B2) 

Haas Leadership Club 

Haas Partners Club 

Haas Soccer Club 

Haas Technology Club 

Haas Tennis Club 

HaasWeek (student newspaper) 

Investment Club 

Jewish Business Club 

Latin American & Hispanic 

Business Association 

Marketing Club 

Pacific Rim Club 

Q@Haas (Gay, Lesbian, 

and Bisexual Association) 

Redwoods@Haas 

South Asia Business 

Association 

Wine Industry Club 

Women in Leadership 

Young Entrepreneurs at Haas 

(YEAH) 



B e r k e l e y a n d t h e S a n F r a n c i s c o B a y A r e a 

The Perfect Location 

Watch the sun set over the Golden Gate. Hike 

through the majestic redwood forests. Ride a cable car through 

Chinatown. Scale the imposing face of El Capitan at Yosemite. 

Experience tastes from around the world at countless top-ranked 

restaurants. Take on Olympic runs at Tahoe. Sip cabernet under 

the warm breeze of Napa’s endless hillside vineyards. 

Immerse yourself in the hustle & bustle of San Francisco’s 

financial district. Visit the technology titans of Silicon Valley. 

Network at the corporate hubs of dozens of Fortune 500 

firms. Feel the pulse of one of the country’s most electrifying 

metropolitan destinations. 

You are at the heart of business innovation. You are within 

arm’s reach of everything. You are at Berkeley. 

Cedric Dupont 



Google 



Electromechanical Engineering 

UCL, Belgium 

MS, Electrical Engineering 

Stanford, California 


Research Engineer 

Volkswagen 

Palo Alto, California 

Moving from the South Bay, where he earned an engineering degree and 

worked for three years, to San Francisco made a world of difference in Cedric 

Dupont’s MBA experience. “This is an amazing environment. I am never bored 

living in San Francisco,” he says. “There are museums and music and great 

restaurants.” And when he needs a change from the city, Dupont finds it easy to 

head for the mountains to ski or hike. 

Sidewalk cafés and ski runs are a big change from the Mojave Desert, the 

scene of Dupont’s triumph in the 2005 DARPA Grand Challenge robotic vehicle 

race. He organized the winning team of experts and convinced management at 

Volkswagen to sponsor the effort. The team’s creation, named Stanley, completed 

the demanding 132-mile course in less than seven hours. 

“Since childhood, I wanted to be an inventor,” Dupont says. “But as I got farther 

away from pure science in my jobs, and was given more responsibility for planning 

and managing projects, I realized that I really enjoyed it. That’s when I figured 

out that I needed a real business education. Here at Haas, everything was 

new. Even my math skills, which are very strong, were tested in new contexts.” 

Elizabeth Lombardi 


Brand Management 

Clorox 

Oakland, California 


BS Cognitive science 

University of California, San Diego 


Customer Marketing Manager 

Clif Bar 

Berkeley, California 

A basketball court isn’t the most likely place to find an MBA student at 10 

o’clock on a Sunday night. Unlikely, that is, unless the student is Elizabeth 

Lombardi. That’s when the co-ed Haas team she put together for Berkeley’s 

intramural basketball league played its games. “We competed a lot against 

undergraduates. On some nights, we really felt our age,” she says. “But we had 

fun, and it was a great way to get to know people.” 

Athletics is a passion for Lombardi. In 2006, she was on a five-woman team 

that competed in the 24 Hours of Northstar mountain bike race in Lake Tahoe. 

“Mountain biking is a sport without a lot of women,” Lombardi recalls. “The 

race sparked Clif Bar’s campaign to encourage more women to ride and to 

donate to the Breast Cancer Fund.” 

At Haas he found that “everyone has a specialty or something they are particularly 

known for. Everyone sticks out for a unique reason. I think that is what 

That sort of socially responsible marketing is what Lombardi is exploring in 

her MBA coursework. “Haas is giving me the tools to be a change agent,” 

makes it so easy for us to collaborate.” That collaboration is evident, according 

Lombardi says. “My classes are laying a foundation for building my dreams.” 

to Dupont, in how much is student-run at Haas, including the >play digital 

Lombardi admits that the beauty of the Bay Area and its proximity to beaches, 

media case competition organized by the Digital Media & Entertainment Club 

mountain and open space were part of her attraction to Haas. But she notes 

(DMEC). “I was amazed by the amount of support the administration and other 

that this is also “a hotbed of social entrepreneurship and a focal point for 

students gave me when I was organizing logistics for >play. Haas really gives 

social innovation. If I’m going to make change happen, this is a good place to 

students 36 Haas the School opportunity of Business and Leading the freedom Through Innovation to lead.” 

do it, and Haas is the best preparation.” Full-time Program 2008 Haas School of Business 37

B e r k e l e y a n d t h e S a n F r a n c i s c o B a y A r e a 

Where Natural Beauty Meets Endless Opportunity 

Few geographical areas in the world can meet, let 

alone beat, the Haas School’s central location in the 

San Francisco Bay Area. The Haas community is, in turn, 

profoundly shaped by its surroundings, including the school’s magnificent 

facilities, the campus and the city of Berkeley, and Northern California. 

The San Francisco Bay Area is perennially designated the world’s most 

popular tourist destination – and for good reason. There is the area’s 

stunning natural beauty, its seductively benign weather, and its atmosphere 

charged with a worldly sophistication and a distinctive openness to new ways 

of thinking. 

The Bay Area is also home to an innovation ecosystem that is unequaled 

anywhere in the world. With its venture capital firms, established technology 

companies, and biotech and digital media industries thriving, the Bay Area 

marks one of nation’s most unique confluxes of business centers. Many of 

the most dynamic names in business, from Charles Schwab to Google, call 

the region home. Innovation is a part of the ethos in our area, and you feel it 

every day at Haas. 

Clockwise from top: Looking over the San Francisco Bay toward Berkeley (left) 

and Oakland (right) from Downtown San Francisco; a Napa Valley vineyard; Oracle 

headquarters in Redwood Shores; The Pacific Ocean coastline off of historic Highway 1; 

and the cliffs of El Capitan in Yosemite National Park. 

The Berkeley campus is perched on a hillside; its upper reaches are 

devoted to a vast nature preserve – excellent for a run or a contemplative 

walk with postcard views of San Francisco, the Golden Gate Bridge, and 

the Pacific Ocean beyond. Surrounding the campus is the city of Berkeley, 

the quintessential university town, and a legendary one. With its multitude 

of coffee houses, shops, churches, theaters, world-famous gourmet 

restaurants, charming neighborhoods, beautiful gardens, and some of the 

best bookstores anywhere, Berkeley is cosmopolitan, funky, friendly, relaxed, 

and always stimulating. 

The city of San Francisco needs no introduction, since nearly everyone on the 

planet has either experienced its charms or seen it in countless films and 

television shows. Entertainment, culture, nightlife, shopping, sightseeing, 

architectural gems – San Francisco is the epitome of the world-class, openminded 

city blessed with the best of everything. 

Less than an hour north of Berkeley is the alluring wine country of Napa and 

Sonoma counties. The moody, breath-taking Pacific Ocean compels a visit 

to one of the many open beaches or picturesque seaside towns dotting the 

coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. The natural 

beauty of Yosemite National Park, with its exquisite glacier-carved valley 

of towering waterfalls and granite mountains, is only three hours from the 

campus, as is one of the country’s premier skiing destinations – Lake Tahoe. 


T h e B e r k e l e y M B A N e t w o r k 

Your Own Worldwide Network 

Haas Alumni Network 

• Over 30,000 Haas School 

alumni worldwide, and 

growing. 

• The UC Berkeley alumni 

network consists of over 

430,000 individuals 

around the globe. 

• The Haas School Alumni 

Network is represented in 

35 international and 

26 U.S. locations. 

From your first day as a 

Berkeley MBA student, 

you become a lifetime 

member of one of the best 

professional networks on 

the planet. More than 30,000 

business school graduates are 

connected by a robust alumni 

network – including career 

resources, online communities, 

and local alumni chapters in major 

cities around the globe. “Being 

associated with Haas provides you 

with an invaluable network – it’s 

a wonderful resource for career 

advice, social interaction, and 

rewarding relationships,” says 

Tenny Frost, the Haas School’s 

executive director of Alumni 

Relations. 

Many connections are made 

through Haas@cal, the Haas online 

community. Here you’ll find such 

online services as an alumni 

directory, job postings, e-mail 

forwarding options, and various 

career resources. 

In the global economy, many Haas 

alumni live and work all over the 

world. Whether they are situated 

in Shanghai, Santiago, London, or 

New York, alumni gather together 

often to strengthen their personal 

and professional contacts through 

an expanding network of regional 

chapters and additional regional 

representatives. In addition, Haas 

alumni have formed a variety of 

clubs around special interests 

ranging from biotech and real 

estate to business in greater China. 

Rodrigo Rato 


Managing 

Director and 

Chairman of the 

Executive Board 

International 

Monetary Fund 

Rodrigo Rato, MBA 74, has 

been serving as managing 

director and chairman 

of the Executive Board of 

the International Monetary 

Fund (IMF), an organization 

of 184 countries that 

fosters global monetary 

cooperation and sustainable 

growth, and works to 

reduce poverty. 

Rato entered politics in his native Spain 

after receiving his Berkeley MBA in 1974. He 

became a member of Parliament in 1982 and 

was named Spain’s finance minister in 1996, 

managing economic policy with long-term 

objectives of low and stable inflation and low 

public deficit. His successes positioned Spain 

to meet the criteria for membership in the EU’s 

Economic and Monetary Union in 1998. Most 

recently, he was Spain‘s minister of the economy 

and vice president for economic affairs. 

Rato holds a law degree and a Ph.D. in economics, 

both from the Universidad Complutense. In 

2000, he gave the commencement address at 

the Haas School graduation. 

Sarah Takesh 


CEO, Tarsian & Blinkley 

Kabul, Afghanistan 

Building a business from scratch is usually enough 

of a challenge for most entrepreneurs, but Sarah 

Takesh, MBA 03 (above, right), decided to take on 

the extra challenge of launching her company, 

Tarsian & Blinkley, in war-torn Afghanistan. 

Amidst an atmosphere of poverty and political 

corruption, Takesh persists in bringing a modicum of economic sanity to the 

lives of hundreds of women in Kabul and beyond through Tarsian & Blinkley, the 

apparel and accessories company she founded in 2002. Takesh pays local women 

above-market wages to sew, embroider, and bead the “European minimalist” 

women’s clothing she designs using fabrics gathered from all over Asia. 

Takesh’s dream of working in Central Asia, a region she fell in love with as a traveler, 

was nurtured by the Haas School early on. “I vaguely mentioned the idea in 

my application, and before I knew it the school was actively courting me on it,” 

she says. She found a mentor in Will Rosenzweig, lecturer in responsible business, 

who encouraged her to research possibilities in Afghanistan the summer 

after her first year in the MBA program. Drawing on her previous experience in 

production and design with apparel startups in New York, Takesh developed a 

business plan for Tarsian & Blinkley with several other classmates. They entered 

their plan in the National Social Venture Competition in 2003 and took first place. 

Currently, Tarsian & Blinkley designs are only available via the Internet and select 

boutiques (see www.tarsian.com). Takesh has received a good deal of national press 

coverage – her designs were featured in Oprah Winfrey’s magazine last fall. “We 

only sell to people who understand what we’re all about,” says Takesh. Meanwhile, 

the company has expanded to make clothing for new customers, including the 

Afghani military, and has begun construction on a sewing factory in Kabul. 

Paul Otellini 


CEO 

Intel Corporation 

Santa Clara, CA 

In 2005, Paul Otellini 

became the fifth chief 

executive officer of Intel 

Corporation – a convincing 

indicator of personal 

achievement and professional 

distinction. 

His promotion came after more than 30 

remarkably successful years spent entirely 

at Intel. “I stayed because I never ceased to 

learn or to have a new opportunity to grow,” 

he says. “We went from startup to the largest 

semiconductor manufacturer in the world while 

I was working here. It’s pretty hard to beat that 

in any other place.” 

When asked to reflect on the attributes of a 

successful corporate leader, he underscores 

a few: “I think one must possess relevant 

competence in one’s industry and firm. And 

the ability to manage well is a prerequisite 

for leadership.” He adds, “At least in a hightech 

company, one needs to be close to one’s 

products and customers.” 

“Most of all, one must listen to customers, to 

employees, to markets,” he continues. “The 

biggest sin is to stay heads down when the 

world is changing.” 


T h e B e r k e l e y M B A N e t w o r k 

Shantanu Narayen 


Even though he had the tools to become 

a technical success in Silicon Valley – a 

bachelor’s degree in electronics engineering 

President and Chief and a master’s degree in computer science 

Operating Officer – Shantanu Narayen thought he needed to 

Adobe Systems Inc. beef up his business knowledge. “It was clear 

San Jose, CA 

I needed to round out some of my entrepreneurial 

genes with a business education.” So 

in 1991, the then Apple Computer Inc. manager 

decided to attend evening classes to pursue a Berkeley MBA. 

Narayen says he learned not only how to apply his engineering knowledge to 

running a business, but savored the interaction with his fellow students and 

instructors. After Apple, Narayen served as director of desktop and collaboration 

products for Silicon Graphics, then co-founded Pictra Inc., a company 

that pioneered the concept of digital photo sharing over the Internet. 

Narayen joined Adobe in 1998 as a senior VP of worldwide product research, 

was later promoted to executive vice president of worldwide products, and 

appointed to his current post in January 2005 at the age of 41. He defines 

his professional success as being able to capitalize on the opportunities 

Adobe provides and says of his Berkeley MBA, “It gives a very broad perspective 

on business – and a tremendous amount of confidence.” 

Barbara 

J. Desoer 


Chief Technology & 

Operations Officer 


Raleigh, NC 

Barbara Desoer, MBA 77, 

is Chief Technology and 

Operations Officer for 

Bank of America, where 

she leads strategy 

development and 

execution for Bank of 

America’s technology 

platforms and operations 

capabilities. Desoer also 

leads the continued development and 

implementation of the company’s increasingly 

important payments strategy. 

Desoer’s broad mandate – one that covers 

technology connecting Bank of America 

with its approximately 53 million consumer 

households, as well ensuring that critical 

operations function reliably and efficiently 

to the satisfaction of the bank’s customers 

– requires strong technical, analytical, and 

strategic skills. Desoer says she was drawn to 

Haas because the school provided her with a 

comprehensive education in these core areas. 

She says her time at Haas has helped her 

throughout her career by giving her both a 

analytical foundation and early leadership 

experience. “The MBA program provided me 

with a foundation of technical skills which 

I have applied in various roles throughout 

my career,” she says. “Team projects in 

the program helped me understand group 

dynamics such as leadership, compromise, and 

how to more effectively work as a team.” 

Desoer joined Bank of America in 1977 and, 

over the course of her distinguished career, 

earned respect of her colleagues at all levels. 

During Desoer’s leadership of the bank’s 

consumer products division, Bank of America 

gained the number one industry positions for 

retail banking, deposit market share, number 

of banking centers and ATMs, and the number 

of active online banking customers. In 2006 and 

in 2007, US Banker named Desoer one of the 

“25 Most Powerful Women in Banking.” 

Desoer is passionate about using the “voice 

of the customer” to inform her business 

decisions. She believes strongly in the value of 

managing using analytics, and is committed to 

constantly improving business processes. 

Bengt Baron 

BS 85, MBA 88 

CEO 

V & S Group 

Stockholm, 

Sweden 

As president of 

Absolut Spirits, Bengt 

Baron drew upon 

his expertise in both 

Swedish brands and 

U.S. business to lead 

one of the world’s 

premium spirit labels. 

Now, Baron helms the 

V&S Group, which oversees Absolut, along 

with V&S Distillers and V&S Wine. About his 

decision to join Absolut, Baron said, “There 

are not too many international Swedish 

brands, and I have spent a lot of time in the 

U.S., which is Absolut’s strongest market. So 

it was a combination I couldn’t turn down.” 

The number two vodka worldwide, Absolut is 

available in 125 countries, although all of it is 

manufactured in one factory in Sweden. 

After graduation from the Haas School, 

Baron joined McKinsey & Co., then worked for 

a series of consumer product companies. “My 

Berkeley MBA gave me a solid foundation to 

take on business challenges of various sizes 

and shapes,” says Baron. 

In 1999, he joined StepStone AS, an Internetbased 

job posting board. As director of the 

Nordic Region, Baron helped the company 

build a pan-European presence and launch 

a successful IPO. The company is still going 

strong, and it was only the lure of Absolut 

that convinced Baron to leave StepStone. 

During his time in the U.S., Baron also made 

his mark in the Olympic Games. He won 

two Olympic medals, a gold and a bronze, 

swimming for the Swedish team in the 1980 

(Moscow) and 1984 (Los Angeles) games. 

Arun Sarin 


Ceo 

Vodafone Group Plc 

London, United Kingdom 

Now at the helm of Vodafone Group Plc, Arun 

Sarin, MBA 78, has built a legacy as a strategist, 

operations genius, and visionary at the 

forefront of the wireless industry. Sarin was 

appointed head of London-based Vodafone, the 

world’s leading mobile telecommunications 

company, in 2003. 

As someone who has devoted much of his career 

to linking people together, Sarin believes in the power of connections, including 

those found through the Haas alumni network, which he calls “very supportive,” 

adding, “It is part of coming to Haas: it will help to propel your career in 

time.” As an alumnus, Sarin still comes to Haas and often makes time to share 

his wisdom with current students. 

About business, Sarin says, “It is not about money, greed and power. It is 

about doing something bigger than yourself.” He notes that Vodafone does 

business in more than 50 countries around the world and has more than 230 

million customers. What resonates for Sarin about his company’s products 

and services is that “We connect people at the deepest level, through telecommunications. 

For us, to be a responsible business is tremendously important.” 

In fact, Sarin believes, “The key difference between Haas and any other business 

school is Haas produces leaders with a heart – leaders who are going to 

leave the world a better place.” 

As a result of this and what he sees as the university’s rigorous academic 

preparation, Sarin finds that the Berkeley name is recognized all over the 

world. “Berkeley and Haas both have a tremendous brand name overseas. 

Everybody recognizes the university. When I go around the world and meet 

chief executives, there are many who also graduated from Haas.” 


C e r t i f i c a t e O p t i o n s 

International 

Exchange Programs 

Nothing compares to the experience of attending a 

foreign university and getting to know students in 

another country for an entire semester. Berkeley 

MBA students may embark on an international 

exchange program in the fall semester of their 

second year. They pay the normal Haas fees and 

may earn up to 12 units toward their MBA degree 

while abroad. In addition to semester-long exchange 

opportunities, Berkeley MBA students may earn 

academic credit through short-term international 

seminars held during semester breaks. Recent 

destinations include India, Brazil, Chile, and China. 

International exchange programs are offered in the 

following locations: 

• London Business School (LBS), London, England 

• L’Ecole Des Hautes Etudes Commerciales (HEC), 

Jouy-en-Josas, France 

• Instituto de Estudios Superiores de la Empresa 

(IESE), Barcelona, Spain 

• Rotterdam School of Management (RSM), 

Rotterdam, The Netherlands 

• Scuola di Direzione Aziendale (SDA), Bocconi, 

Milan, Italy 

• The Hong Kong University of Science and 

Technology (HKUST), Hong Kong 

In-Depth Expert Knowledge 

The Haas School offers 

concurrent degree programs 

in areas of special interest to 

business professionals. Earning 

a dual degree offers Berkeley MBA 

graduates new levels of flexibility and 

proficiency for unique career opportunities 

both in the United States and abroad. 

JD/MBA Program 

The JD/MBA program provides you 

with a solid foundation in both law and 

management. Upon completion of this 

four-year program, you earn a Berkeley 

MBA degree as well as a JD degree 

through either UC Berkeley’s Boalt Hall 

School of Law or UC Hastings College of 

the Law in San Francisco. Typically, you 

spend your first two years in law school 

and your third year in business school. 

During your fourth year, you take elective 

courses in both schools. 

MBA/MPH Program in 

Health Management 

Haas and Columbia 

Offer Domestic 

Exchange Program 

The Haas School and 

Columbia Business School 

offer an exchange program 

for MBA students in the 

fall of their second year. 

Haas exchange students 

have the opportunity to take 

advantage of Columbia’s 

proximity to Wall Street and 

the media and entertainment 

industries in New York, while 

Columbia students who 

come to Haas gain exposure 

to Silicon Valley’s technology 

industry, as well as other 

industries such as biotech 

and west coast finance 

firms. Up to three students 

from each school may 

participate each year. 

The Haas School and the UC Berkeley 

School of Public Health work in 

partnership to train leaders in the rapidly 

expanding health management field. In the 

2.5-year MBA/MPH program, you earn both the MBA and Masters of Public 

Health degrees. You take courses in both schools, as well as complete a 

three-month internship in a health organization. The program prepares you 

for senior positions in health-related industries, including managed care and 

insurance, consulting, healthcare delivery, biotechnology, e-health, medical 

devices, and pharmaceuticals. 

MBA/MA Program in International and Area Studies 

This three-year MBA/MA program allows you to broaden your knowledge 

of different regions or countries by taking internationally-oriented topical, 

language, and area study courses from departments and schools across 

UC Berkeley. You may focus on either a topic or an area. Topics include 

international or global issues, such as international trade and debt, 

investment strategy, global communications, environmental issues, or urban 

and regional development. Areas include major countries such as China, 

Japan, Russia, Germany, or Brazil, and regions such as the Middle East, 

Africa, or Southeast Asia. 

Clare Carron 

MBA/MPH 07 


MBA Strategic Planning Intern 

Abbott Laboratories 

Santa Clara, California 


BS, Biology/Psychology 

Duke University 


Senior Consultant 


McLean, Virginia 

“At Haas, the concurrent MBA/MPH degree 

is so thoroughly integrated that it is more 

like focusing your MBA in health care while 

gaining a broader public health perspective,” 

says Clare Carron. That integration 

extends from coursework to student activities. 

Specialized classes like Health Care 

Strategy draw on case studies and speakers 

from the industry, but Carron says other 

Haas courses proved equally valuable. 

“Classes like Operations, Game Theory, 

and Information and Technology-Based 

Marketing are just as applicable in the 

health care setting.” 

Student-run organizations like the Haas 

Healthcare and BioBusiness Club draw 

students from all disciplines to organize 

and host events like the annual Business 

of Health Care Conference. The inaugural 

2006 conference drew more than 350 people 

to hear and network with nationally known 

speakers and experts. 

Distinguished faculty members like 

Kristiana Raube, PhD, develop personal, 

as well professorial, relationships with 

students. “The dual degree program is like 

a family. We trust, encourage, and support 

each other,” says Carron. 

Both students and faculty carry impressive 

credentials. “I have one classmate with 

10 years experience in the pharmaceutical 

industry and another who has advised 

the Bush administration on health care. 

They are extremely smart, but very down to 

earth. People at Haas have a sort of humble 

confidence that is very appealing. 

Among the skills Carron honed at Haas 

is “being a devil’s advocate. Learning to 

explore all kinds of ideas and perspectives 

is crucial to innovation.” And innovation, 

Carron believes, is imperative for the 

health care industry. “There are so many 

unmet needs and so many disparate players 

and priorities, from the board room to the 

doctor’s exam room. My MBA/MPH gives me 

insights into all sides of the issues.” 


C e r t i f i c a t e O p t i o n s 

More than an MBA 

The Center for Nonprofit 

and Public Leadership 

The Center for Nonprofit and Public Leadership 

prepares leaders with the practical business skills to 

found, lead, manage and govern nonprofit and public 

organizations for the public good. The Center offers a 

robust series of courses taught by a distinguished 

faculty of practitioners, researchers and established 

leaders in the field. It also offers students an array of 

hands-on field work opportunities that connect 

students with hundreds of nonprofit leaders and 

organizations. 

Program highlights: 

• Courses and course topics include: Strategic 

Management of Nonprofit Organizations, Nonprofit 

Consulting (Social Sector Solutions), Fundraising 

and Marketing, Nonprofit Boards, Financial 

Management of Nonprofit Organizations, Education 

Leadership Speaker Series, and Private Philanthropy: 

Investing in Social Change Speaker Series. 

• Berkeley Board Fellows program places over 60 

students on over 50 local nonprofit boards each 

year to serve the community and develop future 

board leaders. 

• Social Sector Solutions or S3, deploys consultant 

teams of students with coaches from McKinsey & 

Company, to work with select nonprofit organizations 

on high-impact, entrepreneurial ventures. 

• The Oakland Small Schools Residency engages 

Haas students in innovative education reform 

through a hands-on residency with a small school 

in Oakland. 

• The Education Leadership Case Competition, brings 

together teams from top business schools from 

across the country to present solutions to imminent 

education issues. 

• The Center hosts an Annual Public Leadership 

Dinner for over 250 alumni, students and nonprofit 

leaders. 

• Haas for Students Fund is a student-driven matching 

fund in which Haas students donate a day of pay to 

support the career choices of their classmates who 

intern in the nonprofit or public sectors. 

• Haas Loan Repayment Assistance Program is 

designed to provide financial support to recent graduates 

employed in the nonprofit or public sectors. 

Director and Adjunct Professor Nora Silver brings over 

30 years of leadership experience in the nonprofit and 

public sectors. The Faculty Research Director is 

James Lincoln. 

As a Berkeley MBA student, you have the option to earn 

a certificate in one of five areas of study. These certificates 

supplement the MBA degree and do not require a separate application. They 

are earned after you have completed a designated group of courses and 

special projects. 

Certificate in Entrepreneurship 

Leveraging the Haas School’s proximity to Silicon Valley, this program 

integrates classroom and extracurricular activities. In addition to course 

requirements, you gain field experience either through an internship with a 

local entrepreneurial operation, or by completing a project that integrates 

fundamental business skills with a marketing or business plan for a venture 

of your own design. 

Certificate in Global Management 

This certificate program allows you to demonstrate proficiency in the theory 

and application of global business and management principles. Requirements 

for the certificate fall into three areas: overseas experience; courses with 

international content; and language requirement. 

Certificate in Health Management 

This certificate program prepares you for business leadership roles in the 

health services and health technology industries. Capitalizing on its location 

in one of the world’s most dynamic healthcare marketplaces and its proximity 

to the vibrant Bay Area biotechnology industry, the Haas School provides 

access to a range of courses in health management and collaborates with 

companies that offer internships, consulting engagements, current realworld 

case studies, guest speakers, and career opportunities. 

Certificate in Management of Technology 

Jointly offered by Berkeley’s Haas School, College of Engineering, and School 

of Information, this certificate program offers courses geared toward both 

technically and non-technically trained students. Business, engineering, 

and information students share the classroom to learn from one another. 

You can elect a broad overview of technology management or specialize in a 

particular field. 

Certificate in Real Estate 

This certificate program shows potential employers that, in addition to 

having mastered the fundamental material in the MBA program, you have 

successfully mastered the management, development, and financing of 

real estate. Requirements include courses from related fields, such as 

architecture, law, public policy, and city planning. 

Scott Landsittel 


Project Manager 

Boston Properties 




Legacy Partners 

Foster City, California 


BS, Industrial and 

Operations Engineering 

University of Michigan 


Senior Consultant 

IBM 

Chicago, Illinois 

“Completing the real estate certificate program 

at Haas grounded me and gave me more 

credibility with prospective employers. It’s sort 

of an ‘official seal of approval.’” 

“The guest speakers and case studies in the real 

estate electives deliver a real-world perspective. 

The case studies in Real Estate Investments 

synthesized so much of what I learned in other 

classes.” 

“The alumni support in the local real estate 

community for Haas students is fantastic. People 

are willing to have a cup of coffee, to show you 

their projects, and to share their Rolodexes. 

That’s an advantage not many other business 

schools offer in the field.” 


Apply to the Berkeley MBA Program 

Costs and Financial Aid 

2007–2008 

Fees and Costs 

Financial Aid Office 

Nine-Month Budget 

We encourage you to explore the Berkeley 

MBA program further, and we invite you to 

apply for admission 

Every fall, the Full-time MBA Program 

enrolls approximately 240 bright, diverse, and 

creative future business leaders. We admit 

candidates with solid professional experience 

and leadership potential who come from a 

wide variety of industries and backgrounds. In 

addition, we seek candidates who will add to 

the richness of the classroom experience and 

participate actively in the Haas community. 

Candidates should apply online through 

the Haas School of Business web site at 

mba.haas.berkeley.edu. Please read the 

application instructions carefully. In addition, 

be sure to listen to the admissions podcast 

available in which the director of admissions 

provides helpful application tips and 

suggestions. 

Professional Experience 

The quality of an MBA program is immeasurably 

enhanced by the real-world business experience 

that students bring to the classroom. For this 

reason, most of our students have two or more 

years of full-time professional work experience 

following the completion of their undergraduate 

degree. More important, however, is the 

richness of that experience. When reviewing 

applications, we are particularly interested in 

the progression and milestones of your career, 

as well as your supervisor’s assessment of your 

value as an employee and potential as a leader. 

Academic Aptitude 

Candidates may apply to the program if 

they hold the equivalent of a four-year U.S. 

bachelor’s degree and have not obtained an 

MBA or comparable degree from another 

institution. In reviewing your transcripts, we 

take into account your choice of coursework, 

the rigor of your undergraduate major, the 

competitiveness of your academic institutions, 

and your grade point average (GPA). Although 

we do not have a minimum requirement, a GPA 

of B (3.0) or better is generally the standard for 

serious consideration. 

The curriculum at Haas includes courses that 

have a qualitative focus and others that are 

more analytical and quantitative. All applicants 

should have completed, at a minimum, a 

college-level mathematics or statistics course. 

The Admissions Committee looks carefully 

at quantitative proficiency when making its 

admissions decisions. 

GMAT Exam 

All candidates are required to take the GMAT 

exam prior to the deadline for which they 

are applying. While there is no minimum 

acceptable GMAT score, the average for the 

fall 2007 entering class is 710, and the middle 

80 percent range is between 660 and 760. We 

are especially interested in your performance 

on the quantitative section as an indication of 

your mathematics proficiency. For fall 2008 

admission, we accept official scores from exams 

taken on or after October 1, 2002. Be sure to 

have your exam results sent to Berkeley’s Fulltime 

MBA Program, institution code: N2VPT47. 

TOEFL or IELTS Exam 

Applicants who received their degrees in 

countries other than the U.S., UK, Australia, 

or English-speaking Canada are required 

to take the TOEFL exam or the IELTS. Only 

applicants who have completed a full year of 

U.S. university-level coursework with a grade of 

B or better are exempt from this requirement. 

Residence in the U.S. does not waive this 

requirement. 

Your most recent TOEFL score must be at least 

570 for the paper and pencil test, at least 230 

for the computer-based test (CBT), or at least 

68 for the Internet-based test (iBT). The average 

scores for admitted students entering in 2007 

were 274 on the CBT and 110 on the iBT. To 

have your exam results sent to Berkeley’s Fulltime 

MBA Program, list institution code 4833 

and department code 02. If you have taken 

the IELTS, a band score of 7.0 is the minimum 

required for consideration. For fall 2008 

admission, we only accept official scores from 

exams taken on or after June 1, 2006. 

Letters of Recommendation 

We require two letters of recommendation and 

prefer that at least one come from a current 

employer. Select individuals with whom you 

have had considerable professional interaction, 

such as your supervisor or a major client. 

The title or status of those you select is not 

important. What does matter is how closely your 

letter writers have worked with you and whether 

they can attest to your value as an employee, 

your professional accomplishments, and your 

personal qualities and interpersonal skills 

in an organizational context. For this reason, 

we strongly discourage academic references. 

Letters of recommendation from co-workers, 

someone you have supervised, relatives, or 

personal and family friends are inappropriate 

and can be detrimental to the review of your 

application. Please do not submit more than 

two letters, and if you choose not to obtain a 

letter from your current supervisor, be certain 

to explain why. 

Interviews 

The Admissions Committee conducts interviews 

of applicants by invitation only, and we ask that 

you please refrain from contacting us to request 

an interview. Interviews are offered both oncampus 

and in cities around the world. 

Admission to Concurrent 

Degree Programs 

There are three joint degree programs available 

for full-time MBA students, including an MBA/ 

MPH, JD/MBA, and MBA/MA in International 

Area Studies. Candidates for the MBA/MPH 

Program must complete the MBA application 

form and apply by the normal MBA application 

deadlines; applicants for the JD/MBA must 

apply to the MBA program and the Law School 

separately, and applicants for the MBA/MIAS 

may add the International Area Studies program 

during the first year of study. 

The Berkeley MBA program has one of the 

most reasonable tuition and fee structures 

of any top MBA program. Almost 70 

percent of Haas students receive some 

form of financial assistance, including 

scholarships and loans. 

Educational Costs 

Each year the Financial Aid Office estimates the 

average costs for a graduate student during the 

nine month academic year. These estimates are 

the basis for determining financial aid eligibility 

and supplemental loan borrowing limits. See 

right for the estimated costs for 2007-2008. 

Because these costs are averages for all UC 

Berkeley graduate students, actual costs 

– especially housing – may be higher. 

Computer Costs 

All MBA students are required to have a laptop 

computer. Student discounts for laptop and 

software bundles are available at the Scholars 

Workstation, www.tsw.berkeley.edu. 

California Residency 

In many cases, U.S. citizens or U.S. permanent 

residents will qualify for California residency 

by their second year of graduate school. We 

strongly recommend that students pursue this, 

as it can significantly reduce their student fees 

(by an estimated $11,069 in 2007-08). 

Financial Aid 

Federal financial aid, in the form of loans, is 

available for MBA students who are either U.S. 

citizens or U.S. permanent residents. To apply, 

file the Free Application for Federal Student 

Aid (FAFSA) at www.fafsa.ed.gov any time after 

January 1st, but before the UC Berkeley priority 

deadline of March 1st. The UC Berkeley federal 

school code is 001312. Apply for aid before you 

are admitted to Haas! 

Student Loans 

Most MBA students finance a portion of their 

education through the Federal Direct Loan 

Program: a federally funded, non-credit based 

loan program. Up to $20,500 may be borrowed 

annually through a combination of subsidized 

and unsubsidized loan funds. The Direct Loan is 

a fixed rate loan, with an interest rate of 6.8 

percent. Students wanting to borrow more than 

$20,500 can also utilize one of the supplemental 

credit-based loan programs. 

Brian L. Maxwell Fellows Program 

The Brian L. Maxwell Fellows Program 

supports Berkeley MBA students who 

exhibit an entrepreneurial nature and 

a willingness to take a chance on new 

ideas and innovations. Students selected 

as fellows receive full tuition and fees, 

and become part of a fellowship network 

with other recipients. The program was 

established by Jennifer Maxwell, BS 88, 

(Nutrition) in honor of her late husband, 

PowerBar founder Brian Maxwell, BA 75. 

Scholarships 

In 2007-2008, the Haas School awarded over 

$2.06 million in scholarships to domestic and 

international students. At the time of admission 

review, all applicants are routinely considered 

for Haas Merit Scholarships, and awards are 

based on exceptional merit and career potential 

as demonstrated in the application. The awards 

can cover up to full tuition and registration fees 

for both years of full-time study. No separate 

application form or special request is needed. 

Applicants awarded a Haas Merit Scholarship 

are notified in writing with the admission letter. 

The Berkeley MBA program also offers Haas 

Achievement Awards, which are given to 

individuals who have achieved tremendous 

success in spite of significant economic, 

educational, health-related, or other obstacles. 

As with the merit scholarships, these are 

awarded at the time of admission and cover 

up to full tuition and fees for both years of 

full-time study. Please note, however, that 

applicants for Haas Achievement Awards must 

answer an optional essay question on the 

admission application. 

In addition to the Haas Merit Scholarships, 

Haas Achievement Awards, and Maxwell 

Fellowships, there are a variety of other aid 

programs recognizing students in particular 

discipline areas, including the CJ White Grants 

for students pursuing careers in Finance, 

the GAP Fellowships in Corporate Social 

Responsibility, and the DK Kim Program for 

second-year students. Further details for these 

programs can be found on the Haas web site. 

Instructorships 

Many graduate student instructorships are 

available to second-year students in several 

fields. Graduate Student Instructors (GSIs) 

receive reduced tuition as well as a monthly 

stipend. Approximately 28 percent of the 

second-year full-time MBA students served 

as GSIs in 2006-07. You should apply for these 

positions in the spring of your first year. 

LRAP 

The Haas School is pleased to be one of the few 

top business schools to offer a loan repayment 

assistance program (LRAP). The LRAP is 

designed to provide modest financial support 

to recent graduates of the MBA program who 

are employed in the public or nonprofit sectors 

(where salaries are typically lower). 

Financial Assistance for 

International Students 

International students are eligible for Haas 

Merit Scholarships and Haas Achievement 

Awards, both of which pay up to full tuition 

and fees for both years of MBA study. Please 

note, however, that only a limited number of 

students are chosen for these, and the only 

other available aid is in the form of private 

student loans. 

Most international students will be responsible 

for paying the entire cost of attendance for both 

years of study, and should plan carefully to 

ensure adequate financial resources. 

Total Fees Estimate 

for California residents $26,881 

(including health insurance)* 

Total Fees Estimate 

for nonresidents $37,950 

(including health insurance 

and tuition) 

Estimated Living Expenses 

(Estimated by the Financial Aid Office. 

Based on nine months.) 

Housing and Utilities $10,038 

Food $5,066 

Books and Supplies $2,500 

Personal $2,338 

Transportation $2,570 

Subtotal, 

Estimated Living Expenses $22,512 

Total Estimated Expenses 

for California Residents $49,393 

Total Estimated Expenses 

for Nonresidents $60,462 

*Please note that student health insurance 

does not include spouse or dependents. That 

coverage must be purchased separately. Refer 

to http://www.uhs.berkeley.edu/Students/ 

insurance/families.shtml. 

Note: 2008-2009 registration fees and 

estimated living expenses are expected to rise. 

Admissions Deadlines 

Application Submitted by: Decision posted by: 

Round 1 Nov. 5, 2007 Jan. 29, 2008 

Round 2 Dec. 11, 2007 March 19, 2008 

Round 3 Jan. 31, 2008 April 30, 2008 

Round 4 March 12, 2008 May 14, 2008 



D i s c o v e r t h e B e r k e l e y M B A 

Visit to Learn More 

The Haas School of Business 

is named to honor Walter A. 

Haas Sr., a 1910 graduate of 

the school and president of 

San Francisco-based Levi 

Strauss & Co. from 1928 to 

1955. The gift naming the 

building was donated by his 

wife, Elise Stern Haas (a 

great-niece of founder Levi 

Strauss), and three of his 

children. The Haas family 

still maintains control of 

the firm today. 

Haas Student Ambassadors 

We are the Haas Student Ambassadors (HSA), the 

student voice within the Full-time MBA Admissions 

Office. We offer unique, real-life perspectives about 

being enrolled in the Berkeley MBA program. 

Specifically, our mission is to ensure that all 

prospective students’ contact with Haas is informative, 

positive, and as interactive as possible. During the 

school year, we host a daily information session, 

Monday through Friday, from 1:00 to 2:00 p.m. A 

member of the admissions committee is present for a 

portion of these sessions to answer admissionsrelated 

questions. Prior to the information session, 

you can enjoy an hour-long lunch with current 

students. To participate, meet in the MBA Admissions 

Office at 11:45 a.m. Additionally, with 72 hours 

advance notice, we are happy to coordinate classroom 

visits for prospective students. For details regarding 

our visitation programs, please visit mba.haas. 

berkeley.edu/visitation.html. 

HSA also conducts interviews and coordinates events 

for admitted applicants. We look forward to assisting 

you in all stages of the application process and welcome 

your questions by phone, e-mail, or in person! 

(510) 642-5610 

hsa@haas.berkeley.edu 


The best way to know what it’s really like to be a 

Berkeley MBA student is to come visit, meet some 

students and faculty, and observe a class. Visiting gives 

you the chance to learn more about the Haas culture and community, 

and to check out the facilities. We strongly encourage this investment 

of your time because we know that it can help you decide if the 

program is a good fit for you. For details on how we make it easy for 

you to explore Haas, visit mba.haas.berkeley.edu/visitation.html. 

If you can’t make it to campus, the Full-time MBA Admissions office 

also sponsors off-campus information sessions and participates in 

MBA Fairs around the world. You’ll hear from school representatives 

and, in some sessions, students and recent alumni. To learn about 

upcoming events in your area, visit mba.haas.berkeley.edu/events. 

html. Online, you can also post a question for admissions staff and 

participate in chats hosted by MBA admissions throughout the year. 

1 

P 

O 

I 

Pacific 

Ocean 

N 

S E 

T 

A S 

H 

R 

O 

E Y 

R 

E S 

E 

San 

280 

Francisco 

International 

Airport 

Millbrae 

92 

N A 

T I O N 

A 

101 

Golden 

Gate 

Bridge 

San 

Francisco 

80 

Daly 280 

City 

35 

L 

1 

San 

Mateo 

S I L I 

C 

San 

Rafael 

South 

San 

Francisco 

Petaluma 

Oakland 

International 

Airport 880 

San 

Francisco 

Bay 

San 

Mateo 

Bridge 92 

Redwood 

City 

Dumbarton 

Bridge 

Palo 

Alto 

Mountain 

View 

Sunnyvale 

237 

Santa 

Clara 

9 

O 

101 

N 

V 

A 

85 

L L 

101 

Richmond 

San 

Rafael 580 

Bridge 

Novato 

Berkeley 

80 

Oakland 

Bay 

Bridge 

Oakland 

13 

Alameda 

E Y 

101 

37 

San 

Jose 

International 

Airport 

San 

Pablo 

Bay 

80 

Richmond 

84 

880 

580 

San 

Leandro 

San 

Jose 

Hayward 

Pleasanton 

Fremont 

Milpitas 

Sonoma 

Vallejo 

University 

of California, 

Berkeley 

24 

680 

4 

W I 

12 

680 

N 

780 

E 

C O 

Walnut 

Creek 

San 

Ramon 

Dublin/ 

Pleasanton 

U N T R Y 

Napa 

Concord 

BART 

(Bay Area 

Rapid Transit) 

680 

Pittsburg 

580 

Livermore 

N 

80 

Fairs and Information Sessions Near You 

Berkeley MBA admission representatives will be participating 

in various events around the world, including the MBA Fairs 

and information sessions listed below. For information about 

these events, visit mba.haas.berkeley.edu/events_02.html. 

U.S. and Canada 

Chicago September 4 

Houston September 6 

Los Angeles September 8 

San Francisco September 9 

Washington D.C. September 11 

Miami September 12 

New York September 15 

Washington D.C. September 15 

New York September 16 

Boston September 16 

Atlanta September 18 

Boston September 20 

Toronto September 23 

Los Angeles September 29 

San Francisco October 2 

Seattle October 4 

Atlanta October 9 

Silicon Valley October 9 

San Francisco October 11 

Toronto October 11 

San Diego October 16 

Chicago October 22 

New York October 23 

Boston October 24 

Washington D.C. October 25 

Vancouver November 8 

Toronto November 10 

Montreal November 12 

Europe 

Moscow October 9 

Kiev October 11 

London October 13 

Milan October 15 

Madrid October 18 

Frankfurt October 20 

Munich October 25 

Paris October 27 

Athens October 31 

Istanbul November 3 

Frankfurt November 8 

Asia 

Tokyo September 5 

Tokyo September 6 

Seoul September 8 

Beijing September 11 

Shanghai September 13 

Taipei September 15 

Manila September 18 

Tel Aviv October 29 

Hong Kong November 10 

Bangkok November 23 

Singapore November 25 

New Delhi November 29 

Mumbai December 5 

Latin America 

Monterrey August 25 

San Paulo August 27 

Buenos Aires August 29 

Lima August 31 

Santiago September 3 

Bogota September 5 

Caracas September 7 

Mexico City September 10 

San Paulo Sptember 25 

Buenos Aires September 27 

Santiago October 1 

Lima October 2 

Mexico City October 4 

Days at Haas 

Admitted Students 

Weekends 

April 10-12, 2008 

May 1-3, 2008 

Young Entrepreneurs 

at Haas (YEAH) 

The Haas School’s Young Entrepreneurs at Haas 

program offers entrepreneurial training for several 

hundred educationally disadvantaged local teenagers 

each year. The program begins with a two-week 

summer business camp, followed by Saturday sessions 

during the school year with Berkeley MBA 

mentors. MBA mentors help YEAH participants 

prepare business plans, which are presented to a 

venture capital board in the spring. Mentors also 

offer workshops on applying to college and improving 

study skills. 

Haas School 

Administration 

Tom Campbell 

Dean 

James Lincoln, 

Associate Dean for 

Academic Affairs 

Andrew Shogan, 

Associate Dean for 

Instruction 

Larry Lollar, 

Assistant Dean of 

Development & 

Alumni Relations 

Alice Kubler, 

Assistant Dean for 

Budget and Operations 

Richard Kurovsky, 

Executive Director, 

Marketing & 


Full-time MBA 

Program Staff 

Julia Min, 

Executive Director 

Abby Scott, 

Director, MBA Career 

Services 

Dan Sullivan, 

Director of Academic Affairs 

Amy Hornstein, 

Director of Student Affairs 

Kate Blumberg 

Student Services Coordinator 

MBA Admissions 

and Financial Aid 

Peter Johnson, 

Director of Admissions 

debi fidler, 

Director of Financial Aid 

Charles Conn, 

Assistant Director of 

Financial Aid 

Jeff Cowgill, 

Operations Manager 

Lee Forgue, 

Admissions Specialist 

Stephanie Fujii 

Associate Director of 

Admissions 

Corinne Kang 

Associate Director of 

Admissions 

Tiffany Grimsley, 

Assistant Director of 

Admissions 

Kara Hayman, 

Admissions Advisor 

Cindy Jennings-Millette, 

Assistant Director 

of Admissions 

Pamela Maestas, 

Receptionist/Interview 

Coordinator

From the Dean 

The Haas School of Business is the kind of place that 

sets minds alight, and sets lives on a brighter course. 

That is certainly true of the Berkeley Full-time MBA 

Program. I encourage you to learn more about its 

benefits for your future career success. 

You will soon discover that the Haas School is about the 

independent and innovative thinking that differentiates 

UC Berkeley from others. Through the path-breaking 

research and teaching of our faculty, and the pioneering activities and 

leadership of our students and alumni, Haas plays an integral role in 

creating world-changing innovations. Moreover, our school expects and 

achieves excellence in its pursuit of new ideas and best practices. 

As a relatively small program, the Full-time Berkeley MBA is about 

community, and the kind of esprit de corps that this fosters. As 

a Berkeley MBA student, you will become an essential part of a 

community that values diversity. Our students are particularly well 

oriented to adding value in team-based, collaborative ways, with a 

community spirit that is so much a part of the Berkeley tradition. And 

finally, our students possess confidence without attitude – a real asset 

for success. 

Haas is also a business school with large and growing momentum. 

We are at a strategic crossroads and have set a course to build upon 

our reputation for quality and leadership among the world’s very top 

business schools. For example, we are significantly expanding the 

size of our faculty and planning for a new, additional building. This 

is a school that is proactively increasing its reach and its excellence 

– striving to make a greater, positive impact on business and society. It 

is an exciting time to be here. 

Please visit us to meet the faculty, students, and staff, and sample what 

we have to offer. 

With Kind Regards, 

Tom Campbell 

Bank of America Dean and Professor 

Walter A. Haas School of Business 


The Berkeley MBA 

Full-time MBA Program 2008 

430 Student Services Building #1902 

Berkeley, CA 94720-1902 

Tel 1-510-642-1405 

Fax 1-510-643-6659 

mba.haas.berkeley.edu 

Important Contact Information 

Berkeley MBA Admissions Office -510-642-1405 mba.haas.berkeley.edu 

Haas Student Ambassadors -510-642-5610 hsa@haas.berkeley.edu 

Financial Aid for MBA Programs -510-643-0183 finaid@haas.berkeley.edu 

Bakar Computer Center -510-643-0433 haas.berkeley.edu/HCS 

Chetkovich Career Center -510-642-8124 haas.berkeley.edu/careercenter 

Long Business & Economics Library -510-642-0370 www.lib.berkeley.edu/BUSI 

Berkeley MBA Certificate Programs 

Certificate in Entrepreneurship -510-643-4592 erbland@haas.berkeley.edu 

Certificate in Global Management -510-643-4999 teunisse@haas.berkeley.edu 

Certificate in Health Management -510-643-1399 raube@haas.berkeley.edu 

Certificate in Management of Technology -510-643-1398 motadmin@haas.berkeley.edu 

Certificate in Real Estate -510-643-6105 creue@haas.berkeley.edu 

Haas Concurrent Degree Programs 

JD/MBA – Boalt Hall School of Law -510-642-2274 admissions@law.berkeley.edu 

JD/MBA – Hastings College of the Law -415-565-4623 admiss@uchastings.edu 

MBA/MA in International and Area Studies -510-643-4159 iasma@berkeley.edu 

MBA/MPH in Health Management -510-643-1399 raube@haas.berkeley.edu 

Other Haas Educational Programs 

Undergraduate Program -510-642-1421 www.haas.berkeley.edu/undergrad 

Evening & Weekend MBA Admissions -510-642-0292 ewmbaadm@haas.berkeley.edu 

Berkeley – Columbia Executive MBA Admissions -510-643-1046 emba@haas.berkeley.edu 

Master’s in Financial Engineering Program -510-642-4417 mfe@haas.berkeley.edu 

Ph.D. Program -510-642-1409 phdadms@haas.berkeley.edu 

Executive Development -510-642-4735 execdev@haas.berkeley.edu 

University Contacts 

Graduate Division Admissions -510-642-7405 www.grad.berkeley.edu 

Child Care -510-642-1827 www.housing.berkeley.edu/child 

Housing -510-642-4108 www.housing.berkeley.edu 

International House -510-642-9470 ihouse.berkeley.edu 

International Student Services -510-642-2818 www.ias.berkeley.edu/siss 

Other Contacts 

Application 

Federal Direct Loan Program 

Free Application for Federal Student Aid (FAFSA) 

Graduate Management Admissions Test (GMAT) 

Test of English as a Foreign Language (TOEFL) 

International English Language Testing System (IELTS) 

haas.berkeley.edu/MBA/apply.html 

www.ed.gov/DirectLoan 

www.fafsa.ed.gov 

www.mba.com 

www.toefl.org 

www.ielts.org 

Because the faculty 

and administration 

of the Haas School 

of Business are 

continually reviewing 

the MBA program to 

give its students the 

best possible educational 

experience, 

the school reserves 

the right to change 

at any time any of 

its provisions, statements, 

policies, curricula, 

procedures, 

regulations, or fees. 

Credits 

Marketing & 


Rich Kurovsky 

Valerie Gilbert 

Craig Kaufman 

Mai Pham 

Design 

Cuttriss & Hambleton 

Photography 

Jim Block 

Edward Caldwell 

David Schmitz 

Printer 

Fong & Fong 

Copyright © 2007, 

UC Regents. 

All rights reserved. 

NONDISCRIMINATION 

POLICY STATEMENT 

The University of California, 

in accordance with applicable 

federal and state law 

and University policy, prohibits 

discrimination, including 

harassment, on the basis of 

race, color, national origin, 

religion, sex, physical or mental 

disability, medical condition 

(cancer-related or genetic characteristics), 

ancestry, marital 

status, age, sexual orientation, 

citizenship, or status as a covered 

veteran (special disabled 

veteran, Vietnam-era veteran or 

any other veteran who served 

on active duty during a war or 

in a campaign or expedition 

for which a campaign badge 

has been authorized). This 

nondiscrimination policy covers 

admission, access, and treatment 

in University programs 

and activities. 

Inquiries may be directed as 

follows: Sex discrimination and 

sexual harassment: Nancy Chu, 

Title IX Compliance Officer, 

1-510-643-7985. Disability 

discrimination and access: Ed 

Rogers, A.D.A./504 Compliance 

Officer, 1-510-643-5116 (voice) 

or 1-510-642-3172 (TTY). Other 

inquiries may be directed to the 

Academic Compliance Office, 

200 California Hall, #1500, 1- 

510-642-2795. 

Campus Safety 

In accordance with the Jeanne 

Clery Act, the University 

maintains a reference guide 

of safety information and 

procedures, annual campus 

crime statistics, and emergency-disaster 

preparedness 

information. For a copy of this 

report, Safety Counts, call (510) 

643-6442, e-mail ucpolice@ 

uclink.berkeley.edu, or write 

the Police Department Campus 

Safety Programs, University 

of California, Berkeley, Police 

Department, 1 Sproul Hall 

#1199, Berkeley, CA 94720- 

1199. The report is also posted 

on the UC Berkeley Police 

Department web site.

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