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Sponsored Search 技术介绍
Sponsored Search 技术概述 • Query – Query analysis & expansion – query–doc matching • Ranking – CTR prediction – ROI prediction • Anti-fraud • 系统 – 海量数据处理 – 高并发 & 高实时性系统 • 应用
Page 1 and 2: Sponsored Search 概述龚笔
Page 3 and 4: Sponsored Search 概述
Page 5 and 6: 广告的分类 • 计费方
Page 7 and 8: Sponsored Search • 业界的
Page 9 and 10: Sponsored Search 中的几个
Page 11 and 12: 不同角色所关心的问
Page 13: Sponsored Search • First price au
Page 17 and 18: 2.1 Query Expansion • Query expan
Page 19 and 20: 2.1 Query-Doc Matching (Cont.) •
Page 21 and 22: 2.2 Ranking Problems • Problems :
Page 23 and 24: 3. Anti-Fraud • 见 Lecture 3: Fr
Page 25 and 26: 5. 应用 • 关键词推荐
Page 27: Q&A?

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Sponsored Search æ¦è¿°é¾ç¬å®ï¼äºéï¼