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参 考 资 料<br />
• Jansen B J, Mullen T. <strong>Sponsored</strong> search: An<br />
overview of the concept, history, and technology[J].<br />
International Journal of Electronic Business, 2008,<br />
6(2): 114-131.<br />
• Li H, Xu J. Beyond bag-of-words: machine<br />
learning for query-document matching in web<br />
search[C]//Proceedings of the 35th international<br />
ACM SIGIR conference on Research and<br />
development in information retrieval. ACM, 2012:<br />
1177-1177.<br />
• Online Expansion of Rare Queries for <strong>Sponsored</strong><br />
<strong>Search</strong>: Broder et al, In Proc. of WWW 2009
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