ALPHA SIGMA PHI CHAPTER GUIDE - DIGITIZE BY RMG WILLY BOY

ALPHA SIGMA PHI
© 2014 Alpha Sigma Phi Fraternity
ALPHA SIGMA PHI STYLE GUIDE

ALPHA SIGMA PHI STYLE GUIDE

table of contents
3 WORD AND GRAMMAR STYLE GUIDE
How to Write an Alpha Sig’s Name
4 ELEMENTS OF VISUAL IDENTITY
Greek Letters
Greek Letter Variations
Color Palettes
Official Seal
Official Seal Variations
9 CHAPTER STATIONERY
10 CORRESPONDENCE
11 ALPHA SIGMA PHI CHAPTERS
ALPHA SIGMA PHI STYLE GUIDE

HOW TO WRITE A MEMBER’S NAME
Use the member’s name, followed by the
abbreviated college or university name,
followed by an apostrophe and the last two
digits of the initiation year - NOT graduation
year. The apostrophe should always be a
RIGHT aposotrophe. (Figure 1)
Do not use the chapter’s Greek name or the
individual’s roster number.
See page 11 for acceptable abbreviations of
college and university names.
FIGURE 1
Correct: Matt Humberger, Bowling Green ’03
Incorrect: Matt Humberger, Bowling Green ‘03
Matt Humberger, Bowling Green ’06
Matt Humberger, Gamma Zeta #606
Matt Humberger, Gamma Zeta ’03
Matt Humberger, Gamma Zeta
Matt Humberger, GZ ’03
Matt Humberger, BGSU ’03
Matt Humberger ’03
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ALPHA SIGMA PHI STYLE GUIDE

GREEK LETTERS
FIGURE 2
ASF
Black
ASF
Cardinal (PMS 186)
ASF
Metallic Gold (PMS 871)
ASF
Stone (PMS 430)
The Greek letters of Alpha Sigma Phi always
appear in capital letters in the typeface
Symbol.
The Greek letters may appear in black, stone
(PMS 430), metallic gold (PMS 871), and
cardinal (PMS 186). The PMS colors may
be converted to CMYK for four-color process
printing. (Figure 2).
Please use camera-ready artwork or
electronic files.
GREEK LETTER VARIATIONS
FIGURE 3
ASF
To identify a local chapter with the Greek
letters, always center the name below the
symbols. The typeface should be Georgia
Bold, set to caps and small caps. The point
size should be 1/4 the point size of the
Greek letters. (Figure 3)
Zeta Iota Chapter
(As shown, Greek letters are 55 pt. and chapter is 13.75 pt.)
ALPHA SIGMA PHI STYLE GUIDE
4

FIGURE 4
OFFICIAL SEAL
The Alpha Sigma Phi Fraternity seal is used
in all official and formal fraternity settings.
It may appear in black, stone (PMS 430),
metallic gold (PMS 871), and cardinal (PMS
186). The PMS colors may be converted to
CMYK for four-color process printing.
OFFICIAL SEAL VARIATIONS
FIGURE 5
It is acceptable to use the Alpha Sigma Phi
seal as a stand-alone graphic. (Figure 4)
Only Alpha Sigma Phi Headquarters is
authorized to use the Alpha Sigma Phi
seal with “Alpha Sigma Phi Fraternity” The
type should be centered below the seal in
Ocean Sans, set to caps. It should appear
in the same color as the seal. The point size
should be 1/11 the size of the seal. (Figure
5)
If a chapter of Alpha Sigma Phi desires to
use the fraternity seal as an identifier, the
chapter’s name and school must be set in
the typeface Georgia Bold, set to caps and
small caps, and centered below the seal.
ALPHA SIGMA PHI FRATERNITY
(As shown, seal size is 2 in x 2 in, font size 17 pt.)
FIGURE 6
The chapter name lettering should appear
in the same color as the seal. The chapter
name point size should be 1/5 the size of
the seal. (Figure 6)
Please remember to keep seal and font
sizes proportionate to one another.
(As shown, seal size is 2 in x 2 in, font size 16 pt.)
5
ALPHA SIGMA PHI STYLE GUIDE

FIGURE 7
CORRECT COLOR USAGE
Black
Metallic Gold
PMS 871
Stone
PMS 430
Cardinal
PMS 186
The acceptable colors for use with Alpha
Sigma Phi’s seal, tagline, and Greek letters
are black, stone (PMS 430), metallic gold
(PMS 871), and cardinal (PMS 186). No
other colors should be used. (Figure 7)
These colors can be created from CMYK as
follows:
Stone: C:45 M:33 Y:31 K:0
Metallic Gold: C:36 M:37 Y:70 K:6
Cardinal: C:4 M:100 Y:83 K:0
When printing in one color, the seal may
print in all black, or in any one of the
approved PMS colors.
FIGURE 8
ADDITIONAL COLOR OPTIONS
FIGURE 9
Dark Gold
PMS 119
Brown
PMS 168
Red
PMS 032
Orange
PMS 144
Light Gray
PMS 422
Yellow
PMS 109
The additional colors for use within design,
letterheads, and envelopes are dark gold
(PMS 119), orange (PMS 144), brown (PMS
168), and light gray (PMS 422). (Figure 8)
These colors can be created from CMYK as
follows:
Dark Gold: C:41 M:40 Y:100 K:12
Orange: C:0 M:47 Y:97 K:0
Brown: C:34 M:72 Y:100 K:35
Light Gray: C:29 M:22 Y:22 K:0
For undergraduates, a bolder and brighter
red (PMS 032) may be used in place of
cardinal. A brighter yellow (PMS 109) may be
used in place of gold. (Figure 9)
These colors can be created from CMYK as
follows:
Red: C:0 M:90 Y:85 K:0
Yellow: C:2 M:9 Y:100 K:0
ALPHA SIGMA PHI STYLE GUIDE 6

SYMBOLS AND INSIGNIA
FIGURE 10
You can find the official Alpha Sigma Phi
symbols and insignia on the Alpha Sigma
Phi Fraternity website or by contacting Alpha
Sigma Phi Headquarters. Each should be
applied in good measure and according
to context and tradition. Any questions
pertaining to the use of said symbols or
insignia should be directed to Alpha Sigma
Phi Headquarters.
A B C
Please be aware that we have taken special
care to trademark our Greek letters “ΑΣΦ”
and name “Alpha Sigma Phi,” and thus hold
rights to their identities.
Insignia (Figure 10)
A. Badge
B. Coat of Arms (Full Color)
C. Coat of Arms (Black and White)
D. Delta Beta Xi Key (aka DBX)
E. Grand Council Medallion
F. HSP Badge
G. Pledge Pin (Full Color)
H. Pledge Pin (Black and White)
I. Seal (Black and White)
J. Seal (Cardinal PMS 186)
K. CLVEN Housing Corporation
Workmarks
L. Alpha Sigma Phi
M. Delta Beta Xi
D E F
G H I
J
K
ASF
L
DBX
M
7
ALPHA SIGMA PHI STYLE GUIDE

FIGURE 11
SYMBOLS AND INSIGNIA
A
B
Logos (Figure 11)
A. Fraternity Flag
B. Mystic Circle
C. Phoenix (full color)
D. Phoenix (black and white with letters)
E. Academy of Leadership
F. Ralph F. Burns Leadership Institute
G. Elevate - National Leadership Conference
H. Grand Chapter
Note:
The Phoenix (C & D) displayed on this page
is the official symbol of the Phoenix used
by Alpha Sigma Phi Fraternity. NO OTHER
VARIATION of the Phoenix is permitted to be
used.
C
D
J
K
E
F
G
H
ALPHA SIGMA PHI STYLE GUIDE 8

CHAPTER STATIONERY
FIGURE 12
.75 in margin
Alpha Sigma Phi chapter stationery was
designed for letterheads and #10 envelopes
using the visual graphic standards in this
manual.
Letters Centered PMS 186
This stationery is designated for chapter
use.
Stationery Template (Figure 12)
Envelope Template (Figure 13)
If your chapter is interested in ordering
the stationery shown here, please contact
Headquarters.
Type: Franklin Gothic Book 11.5 pt.
.5 in margin
1.5 in margin
FIGURE 13
.25 in
margin
.5 in margin
PMS 186
Franklin Gothic 9 pt.
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ALPHA SIGMA PHI STYLE GUIDE

CORRESPONDENCE
FIGURE 14
2.5 in top margin
Letter Template (Figure 14)
Inside Address: Use full-block style for all
correspondence. Text is Franklin Gothic
Book 12 pt., left justified, single space.
Double space between paragraphs. Do not
indent the first line.
The Fraternity has approved three opening
salutations:
Formal letter to a Brother
Brother Latour:
Formal letter to non-members
Dear Mr. Thawley:
1 in side
margin
Informal letter
Dear James,
When closing a letter to a Brother, use one
of the following:
■■
In Phi,
■■
For the Old Gal,
■■
Yours in the Mystic Circle,
■■
In Alpha, Sigma, and Phi,
Closing salutation for members of other
Greek organizations:
■■
Interfraternally,
All other correspondence:
■■
Sincerely,
Courtesy copy names should be 10 pt.
Franklin Gothic Book Condensed.
ALPHA SIGMA PHI STYLE GUIDE 10

CHAPTERS AND UNIVERSITIES
Code Greek Name No. Institution State Abbreviation
000 Member-at-Large Member-at-Large
001 Alpha 1 Yale University, 1845 CT Yale
002 Beta 2 Harvard University, 1850 MA Harvard
003 Gamma 3 University of Massachusetts, 1854 MA Massachusetts
004 Delta 4 Marietta College, 1860 OH Marietta
005 Epsilon 5 Ohio Wesleyan University, 1863 OH Ohio Wesleyan
006 Zeta 6 Ohio State University, 1908 OH Ohio State
007 Eta 7 University of Illinois, 1908 IL Illinois
008 Theta 8 University of Michigan, 1908 MI Michigan
009 Iota 9 Cornell University, 1909 NY Cornell
010 Kappa 10 *University of Wisconsin, 1909 WI Wisconsin
011 Lambda 11 Columbia University, 1910 NY Columbia
012 Mu 12 University of Washington, 1912 WA Washington
013 Nu 13 University of California-Berkeley, 1913 CA UC-Berkeley
014 Xi 14 University of Nebraska, 1913 NE Nebraska
015 Omicron 15 *University of Pennsylvania, 1914 PA Penn
016 Pi 16 University of Colorado, 1915 CO Colorado
017 Rho 17 *University of Minnesota, 1916 MN Minnesota
018 Sigma 18 University of Kentucky, 1917 KY Kentucky
019 Tau 19 Stanford University, 1917 CA Stanford
020 Upsilon 20 Pennsylvania State University, 1918 PA Penn State
021 Phi 21 Iowa State University Science & Tech., 1920 IA Iowa State
022 Chi 22 University of Chicago, 1920 IL Chicago
023 Psi 23 Oregon State University, 1920 OR Oregon State
024 Alpha Alpha 24 University of Oklahoma, 1923 OK Oklahoma
025 Alpha Beta 25 *University of Iowa, 1924 IA Iowa
026 Alpha Gamma 26 *Carnegie Mellon University, 1925 PA Carnegie Mellon
027 Alpha Delta 27 Middlebury College, 1925 VT Middlebury
028 Alpha Epsilon 28 Syracuse University, 1925 NY Syracuse
029 Alpha Zeta 29 University of California-Los Angeles, 1926 CA UCLA
030 Alpha Eta 30 Dartmouth College, 1925 NH Dartmouth
031 Alpha Theta 31 University of Missouri, 1929 MO Missouri
032 Alpha Iota 32 University of Alabama, 1930 AL Alabama
033 Alpha Kappa 33 *West Virginia University, 1931 WV West Virginia
034 Alpha Lambda 34 Case Western University, 1939 OH Case Western
035 Alpha Mu 35 Baldwin Wallace University, 1939 OH Baldwin Wallace
036 Alpha Nu 36 Westminster College, 1939 PA Westminster
037 Alpha Xi 37 Illinois Institute of Technology, 1939 IL IIT
038 Alpha Omicron 38 Missouri Valley College, 1945 MO Missouri Valley
039 Alpha Pi 39 Purdue University, 1939 IN Purdue
040 Alpha Rho 40 New Jersey Institute of Technology, 1921 NJ NJIT
041 Alpha Sigma 41 Wagner College, 1926 NY Wagner
042 Alpha Tau 42 Stevens Institute of Technology, 1926 NJ Stevens Tech.
Currently inactive
*Colony
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ALPHA SIGMA PHI STYLE GUIDE

CHAPTERS AND UNIVERSITIES
Code Greek Name No. Institution State Abbreviation
043 Alpha Upsilon 43 Polytechnic Institute of New York University, 1929 NY NYU Poly
044 Alpha Phi 44 Ellsworth College, 1927 IA Ellsworth
045 Alpha Chi 45 Coe College, 1928 IA Coe
046 Alpha Psi 46 Presbyterian College, 1928 SC Presbyterian
047 Beta Alpha 47 Mount Union College, 1929 OH Mount Union
048 Beta Beta 48 Massachusetts Institute of Technology, 1929 MA MIT
049 Beta Gamma 49 Bethany College, 1929 WV Bethany
050 Beta Delta 50 Marshall University, 1929 WV Marshall
051 Beta Epsilon 51 Lehigh University, 1930 PA Lehigh
052 Beta Zeta 52 North Carolina State University, 1930 NC NC State
053 Beta Eta 53 University of New Hampshire, 1931 NH New Hampshire
054 Beta Theta 54 Rutgers University, 1931 NJ Rutgers
055 Beta Iota 55 Tufts University, 1931 MA Tufts
056 Beta Kappa 56 Centre College of Kentucky, 1932 KY Centre
057 Beta Lambda 57 St. John’s College, 1932 NY St. John’s
058 Beta Mu 58 Wake Forest University, 1932 NC Wake Forest
059 Beta Nu 59 West Virginia Wesleyan College, 1933 WV West Virginia
060 Beta Xi 60 Hartwick College, 1935 NY Hartwick
061 Beta Omicron 61 Trine University, 1935 IN Trine
062 Beta Pi 62 Franklin & Marshall University, 1936 PA Franklin & Marshall
064 Beta Rho 63 University of Toledo, 1937 OH Toledo
065 Beta Sigma 64 University of Cincinnati, 1937 OH Cincinnati
066 Beta Tau 65 Wayne State University, 1938 MI Wayne State
067 Beta Upsilon 66 Milton College, 1940 WI Milton
068 Beta Phi 67 Wofford College, 1940 SC Wofford
069 Beta Chi 68 American University, 1940 D.C. American
070 Beta Psi 69 Rensselaer Polytechnic Institute, 1940 NY Rensselaer
071 Gamma Alpha 70 Ohio Northern University, 1942 OH Ohio Northern
072 Gamma Beta 71 Carthage College, 1942 WI Carthage
073 Gamma Gamma 72 University of Connecticut, 1943 CT Connecticut
074 Gamma Delta 73 Davis & Elkins College, 1949 WV Davis & Elkins
075 Gamma Epsilon 74 University at Buffalo 1950 NY Buffalo
076 Gamma Zeta 75 Bowling Green State University, 1950 OH Bowling Green
077 Gamma Eta 76 Washington University, 1951 MO Washington Univ.
078 Gamma Theta 77 University of Miami, 1952 FL Miami
079 Gamma Iota 78 University of Arizona, 1955 AZ Arizona
080 Gamma Kappa 79 *Michigan State University, 1956 MI Michigan State
081 Gamma Lambda 80 Barton College, 1958 NC Barton
082 Gamma Mu 81 *University of Charleston, 1960 WV Charleston
083 Gamma Nu 82 California State University at Sacramento, 1961 CA Sacramento State
084 Gamma Xi 83 Widener University, 1962 PA Widener
085 Gamma Omicron 84 Tulane University, 1964 LA Tulane
086 Gamma Pi 85 University of Findlay, 1964 OH Findlay
Currently inactive
*Colony
ALPHA SIGMA PHI STYLE GUIDE 12

CHAPTERS AND UNIVERSITIES
Code Greek Name No. Institution State Abbreviation
087 Gamma Rho 86 Lycoming College, 1951 PA Lycoming
088 Gamma Sigma 87 Detroit Institute of Technology, 1930 (Closed) MI Detroit Tech.
089 Gamma Tau 88 Indiana Institute of Technology, 1932 IN Indiana Tech.
090 Gamma Upsilon 89 *Eastern Michigan University, 1948 MI Eastern Michigan
091 Gamma Phi 90 Concord University, 1966 WV Concord
092 Gamma Chi 91 Indiana University, 1968 IN Indiana
093 Gamma Psi 92 Lawrence Technological University, 1967 MI Lawrence Tech.
094 Delta Alpha 93 Loyola University of Chicago, 1968 IL Loyola
095 Delta Beta 94 Northern Michigan University, 1969 MI Northern Michigan
096 Delta Gamma 95 Tarkio College, 1970 (Closed) MO Tarkio
097 Delta Delta 96 Slippery Rock University, 1970 PA Slippery Rock
098 Theta Sigma 97 University of Bridgeport, 1970 CT Bridgeport
099 Delta Epsilon 98 University of Rio Grande, 1972 OH Rio Grande
100 Delta Zeta 99 University of North Carolina-Charlotte, 1979 NC UNC-Charlotte
101 Delta Eta 100 East Carolina University, 1979 NC East Carolina
102 Delta Theta 101 *Radford University, 1980 VA Radford
103 Delta Iota 102 Longwood University, 1980 VA Longwood
104 Delta Kappa 103 Francis Marion College, 1982 SC Francis Marion
105 Delta Lambda 104 Richard Stockton College of New Jersey, 1984 NJ Stockton
106 Delta Mu 105 William Patterson University, 1986 NJ William Patterson
107 Delta Nu 106 Lock Haven University, 1987 PA Lock Haven
108 Delta Xi 107 SUNY Plattsburgh, 1988 NY Plattsburgh
109 Delta Omicron 108 Illinois State University, 1988 IL Illinois State
110 Delta Pi 109 University of Delaware, 1991 DE Delaware
111 Delta Rho 110 Central Michigan University, 1993 MI Central Michigan
112 Delta Sigma 111 Coastal Carolina University, 1992 SC Coastal Carolina
114 Delta Tau 112 Murray State University, 1994 KY Murray State
115 Delta Upsilon 113 Virginia Polytechnic Institute, 1995 VA Virginia Tech
116 Delta Phi 114 Grand Valley State University, 1996 MI Grand Valley
117 Delta Chi 115 Elmhurst College, 1996 IL Elmhurst
118 Delta Psi 116 Middle Tennessee State University, 1997 TN Middle Tennessee
119 Epsilon Alpha 117 Duquesne University, 1971 PA Duquesne
120 Epsilon Beta 118 Lindenwood University, 1997 MO Lindenwood
121 Epsilon Gamma 119 University of Southern Indiana, 1998 IN Southern Indiana
122 Epsilon Delta 120 University of Maryland, 1998 MD Maryland
123 Epsilon Epsilon 121 Bloomsburg University of Pennsylvania, 1999 PA Bloomsburg
124 Epsilon Zeta 122 Penn State Altoona, 1999 PA Penn State-Altoona
125 Epsilon Eta 123 Salisbury University, 1999 MD Salisbury
126 Epsilon Theta 124 Otterbein University, 2001 OH Otterbein
127 Epsilon Iota 125 *Western Michigan University, 2001 MI Western Michigan
128 Epsilon Kappa 126 Albright College, 2002 PA Albright
129 Epsilon Lambda 127 University of Hartford, 2002 CT Hartford
130 Epsilon Mu 128 Bentley University, 2002 MA Bentley
Currently inactive
*Colony
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ALPHA SIGMA PHI STYLE GUIDE

CHAPTERS AND UNIVERSITIES
Code Greek Name No. Institution State Abbreviation
131 Epsilon Nu 129 Binghamton University, 2003 NY Binghamton
132 Epsilon Xi 130 McDaniel College, 2003 MD McDaniel
133 Epsilon Omicron 131 Missouri Western State College, 2004 MO Missouri Western
134 Epsilon Pi 132 Miami University, 2005 OH Miami University
135 Epsilon Rho 133 Appalachian State University, 2006 NC Appalachian State
136 Epsilon Sigma 134 University of Akron, 2007 OH Akron
139 Epsilon Tau 135 University of Virginia at Wise, 2008 VA UVA-Wise
138 Epsilon Upsilon 136 Clemson University, 2008 SC Clemson
144 Epsilon Phi 137 Sonoma State University, 2010 CA Sonoma State
141 Epsilon Chi 138 Capital University, 2010 OH Capital
151 Epsilon Psi 139 California State University-Chico, 2011 CA Chico State
147 Zeta Alpha 140 Seton Hall University, 2011 NJ Seton Hall
161 Zeta Beta 141 Arizona State University, 2011 AZ Arizona State
149 Zeta Gamma 142 University of California-Davis, 2011 CA UC- Davis
155 Zeta Delta 143 Georgia Regents University, 2011 GA Georgia Regents
154 Zeta Epsilon 144 Colorado State University, 2012 CO Colorado State
158 Zeta Zeta 145 Northwood University. 2012 MI Northwood
153 Zeta Eta 146 Georgia Institute of Technology. 2012 GA Georgia Tech.
157 Zeta Theta 147 University of North Carolina- Asheville, 2012 NC UNC-Asheville
159 Zeta Iota 148 University at Albany-SUNY, 2013 NY Albany
163 Zeta Kappa 149 University of Wisconsin-Whitewater, 2013 WI Whitewater
150 Zeta Lambda 150 San Francisco State University, 2013 CA SF State
152 Zeta Mu 151 California State University, Fresno, 2013 CA Fresno State
146 Zeta Nu 152 Montclair State University, 2013 NJ Montclair State
165 Zeta Xi 153 Keene State College, 2013 NH Keene State
156 Zeta Omicron 154 University of South Florida, 2014 FL South Florida
145 Zeta Pi 155 Salem State University, 2014 MA Salem State
170 Zeta Rho 156 George Mason University, 2014 VA George Mason
160 Zeta Sigma 157 Indiana University-South Bend, 2014 IN IU-South Bend
171 Zeta Tau 158 James Madison University, 2014 VA James Madison
173 Zeta Upsilon 159 University of Virginia, 2014 VA Virginia
142 Colony *Oakland University MI Oakland
143 Colony *Cameron University OK Cameron
162 Colony *University of Wisconsin- La Crosse WI La Crosse
164 Colony *North Carolina Wesleyan College NC NC Wesleyan
166 Colony *Georgia Southern University GA Georgia Southern
168 Colony *University of Michigan- Flint MI Michigan- Flint
172 Colony *SUNY College at Oneonta NY SUNY Oneonta
174 Colony *Auburn University AL Auburn
175 Colony *Oklahoma State University OK Oklahoma State
176 Colony *San Jose State University CA San Jose State
177 Colony *Southern Illinois University IL Southern Illinois
Currently inactive
*Colony
ALPHA SIGMA PHI STYLE GUIDE 14

CHAPTERS AND UNIVERSITIES
Code Greek Name No. Institution State Abbreviation
180 Colony Texas Tech University TX Texas Tech
178 Colony *University of California-Irvine CA UC-Irvine
181 Colony *University of Texas- Austin TX UT-Austin
182 Colony *University of Central Arkansas AR Central Arkansas
179 Colony *University of Texas-San Antonio TX UT-San Antonio
183 Colony *Western Carolina University NC Western Carolina
184 Colony *University of North Carolina-Chapel Hill NC North Carolina
185 Colony *Bridgewater State University MA Bridgewater State
186 Colony *Stephen F. Austin University TX Stephen F. Austin
187 Colony *Towson University MD Towson
188 Colony *McGill University CAN McGill-Canada
189 Colony *University of Colorado–Colorado Springs CO UC-Colorado Springs
Currently inactive
*Colony
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ALPHA SIGMA PHI STYLE GUIDE

ALPHA SIGMA PHI STYLE GUIDE