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FIGURE 7<br />
CORRECT COLOR USAGE<br />
Black<br />
Metallic Gold<br />
PMS 871<br />
Stone<br />
PMS 430<br />
Cardinal<br />
PMS 186<br />
The acceptable colors for use with Alpha<br />
Sigma Phi’s seal, tagline, and Greek letters<br />
are black, stone (PMS 430), metallic gold<br />
(PMS 871), and cardinal (PMS 186). No<br />
other colors should be used. (Figure 7)<br />
These colors can be created from CMYK as<br />
follows:<br />
Stone: C:45 M:33 Y:31 K:0<br />
Metallic Gold: C:36 M:37 Y:70 K:6<br />
Cardinal: C:4 M:100 Y:83 K:0<br />
When printing in one color, the seal may<br />
print in all black, or in any one of the<br />
approved PMS colors.<br />
FIGURE 8<br />
ADDITIONAL COLOR OPTIONS<br />
FIGURE 9<br />
Dark Gold<br />
PMS 119<br />
Brown<br />
PMS 168<br />
Red<br />
PMS 032<br />
Orange<br />
PMS 144<br />
Light Gray<br />
PMS 422<br />
Yellow<br />
PMS 109<br />
The additional colors for use within design,<br />
letterheads, and envelopes are dark gold<br />
(PMS 119), orange (PMS 144), brown (PMS<br />
168), and light gray (PMS 422). (Figure 8)<br />
These colors can be created from CMYK as<br />
follows:<br />
Dark Gold: C:41 M:40 Y:100 K:12<br />
Orange: C:0 M:47 Y:97 K:0<br />
Brown: C:34 M:72 Y:100 K:35<br />
Light Gray: C:29 M:22 Y:22 K:0<br />
For undergraduates, a bolder and brighter<br />
red (PMS 032) may be used in place of<br />
cardinal. A brighter yellow (PMS 109) may be<br />
used in place of gold. (Figure 9)<br />
These colors can be created from CMYK as<br />
follows:<br />
Red: C:0 M:90 Y:85 K:0<br />
Yellow: C:2 M:9 Y:100 K:0<br />
<strong>ALPHA</strong> <strong>SIGMA</strong> <strong>PHI</strong> STYLE <strong>GUIDE</strong> 6
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