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A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

aspirations<br />

to achievement<br />

The SVES News Magazine<br />

ISSUE <strong>08</strong> APR 2015 PAGES 28<br />

BVRI'TITANS'<br />

BVRIT students asserted their class by topping the JNT University, Hyderabad examinations during 2014. These BVRI'TITANS' demonstrated<br />

exemplary academic performance and won THREE GOLD MEDALS at the University level. It was a proud moment for Ms. M.Rashmitha (EEE) ,<br />

Ms. K Bhanu Sri (CHE) and Ms. Jyotirmayee Ramaraju (BME) to receive the Gold Medals from one of the stalwarts of IT Industry, Mr. N<br />

Chandrasekharan, MD & CEO, Tata Consultancy Services (TCS), in the presence of JNTU Vice- Chancellor, Mr. P Rameshwar Rao and the<br />

other dignitaries during the 5th Convocation held on 14th of September, 2014.<br />

INSIDE HIGHLIGHTS<br />

FACE TO FACE WITH A VISIONARY<br />

Sri Srini Koppolu<br />

Chairman, Setu Software<br />

EDITORIALLY SPEAKING<br />

INDIGENOUS INNOVATION<br />

PIONEERING A NEW DIMENSION<br />

IN ENGINEERING<br />

RISING HIGH PLACEMENTS<br />

TAPPING THE TALENT<br />

RESEARCH FRONT<br />

02<br />

02<br />

04<br />

05<br />

PAYING A TRIBUTE<br />

THE HUMAN TOUCH<br />

FAST FORWARD<br />

DATA MINING<br />

TOP 50 PERFORMING<br />

COLLEGES BY IBM<br />

05 BIG LEAP - VIT<br />

STUDENT CORNER 24<br />

06<br />

GET SET GO SVECW<br />

07<br />

<strong>08</strong><br />

<strong>08</strong><br />

09<br />

10<br />

11<br />

12<br />

07 UPPER CUT<br />

14<br />

DEFINING HAPPINESS<br />

CASE STUDY METHOD<br />

GUEST TALK<br />

COASTAL EROSION<br />

TETE - A- TETE with<br />

the Chief of IUCEE<br />

BRIDGING THE GAP<br />

SOCIAL CONSCIOUSNESS<br />

15<br />

16<br />

17<br />

18<br />

20<br />

28<br />

28<br />

SVES PHOTOSHOOT<br />

22


2<br />

EDITORIALLY<br />

SPEAKING<br />

Dear Readers,<br />

I extend my heartiest greetings to all of you<br />

i n t h i s f i r s t i s s u e o f V i s h n u<br />

Era in 2015 as we enter the New Year with<br />

renewed hope and redoubled vigor.<br />

Rabindranath Tagore rightly said, “You<br />

cannot cross a sea by merely staring into the<br />

water.” Hence, it is time to take initiatives<br />

for a better tomorrow and plunge into<br />

action to transform our dreams into reality.<br />

True to this spirit, BVRIT Narsapur takes<br />

pride in introducing a new interdisciplinary<br />

course, “Pharmaceutical Engineering”, the<br />

first of its kind in India, to help the students<br />

develop specific skills required by the<br />

industry and thence open up a sea of<br />

employment opportunities.<br />

SVES is growing at an increasing pace in its<br />

pursuit of excellence in education. Our<br />

cover page captures this significant leap at<br />

BVRIT Narsapur which is celebrating the<br />

splendid success of M.Rashmitha (EEE),<br />

Jyothirmayee Ramaraju (BME), and<br />

K.Bhanu Sri (CHEM) who bagged gold<br />

medals in academics at JNTU Hyderabad.<br />

Congratulations!<br />

Mission R & D has taken the educational<br />

citadels of SVES by storm. In our Face to<br />

Face column, we have the edited excerpts of<br />

the interview with Sri Srini Koppula,<br />

founder Mission R & D and former<br />

Managing Director of Microsoft's India<br />

Development Center in Hyderabad and a<br />

Corporate Vice President at Microsoft. He<br />

delineates the strategies of startup culture<br />

and directs the youth towards the best start.<br />

This issue also includes a dialogue with Sri<br />

Perraju Bendapudi, Architect MSIDC and<br />

co-founder Mission R & D. In this issue, we<br />

started a new column, “Guest Talk” with<br />

eminent people from academics and<br />

industry sharing with us the latest trends in<br />

industry and giving technology update. In<br />

Uppercut, this time we feature our ebullient<br />

Director and Principal VIT, Bhimavaram,<br />

Dr. D. Suryanarayana.<br />

In an exclusive interview, Mr.<br />

S r i n i K o p p o l u s h a re s t h e<br />

nuances of Mission R&D and<br />

startup culture with our BVRIT<br />

team consisting of Dr.T.Suneeti,<br />

Prof. of English, Mr.Vamsi and<br />

Mr.Sampath of IV B.Tech. CSE,<br />

and Mr.Pranay of III B.Tech CSE.<br />

Sri Srini Koppolu is the Chairman of<br />

Setu Software and an Angel investor<br />

based at Hyderabad. Prior to this, he<br />

was the Managing Director of<br />

Microsoft's India Development Center<br />

at Hyderabad and a Corporate Vice<br />

President at Microsoft. He worked in<br />

Redmond for 9 years as an R&D<br />

leader developing technologies for<br />

Windows and later developed<br />

Office 95 and Office 97. He has<br />

many years of experience in<br />

developing innovative products,<br />

driving global R&D initiatives, and<br />

building large scale organizations.<br />

He was involved in many strategic<br />

initiatives throughout his 21 years<br />

career at Microsoft, and he holds<br />

more than 20 global patents. He<br />

started Mission R&D in order to<br />

contribute to the growth of India's<br />

R&D ecosystem by developing the<br />

most promising technology<br />

students, and by supporting the<br />

talent needs of product companies<br />

including start-ups.<br />

Sri Srini Koppolu<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

FACE<br />

FACE<br />

TO<br />

Former Managing Director of Microsoft's India Development Center<br />

at Hyderabad and a Corporate Vice President at Microsoft<br />

Interview by<br />

BVRIT Team<br />

We also present an exclusive report on<br />

NAVYA , a BVRIT Community outreach<br />

program which intends using technology<br />

for solving societal problems and thereby<br />

m a k i n g e n g i n e e r i n g s t u d i e s m o r e<br />

meaningful. Besides these, you will find<br />

several interesting stories in this issue like<br />

the free breakfast scheme which is the first<br />

of its kind in Telangana and AP, recognition<br />

of our faculty abroad through their<br />

presentations, approval of DST & UGC<br />

funded projects, little wonders of ATL,<br />

research articles, international workshops,<br />

seminars, Swatch Bharat, and a record<br />

number of placements - to name a few. And,<br />

ofcourse, do not miss the details of the<br />

spectacular pageant by the pioneers of<br />

Vishnu Dental College who are at their<br />

creative best.<br />

H a p p y r e a d w i t h a l l t h e e x c i t i n g<br />

information inside and wish you all a year<br />

full of cherished success.<br />

Dr.T.Suneeti, BVRIT Narsapur<br />

Could you share with us about your<br />

childhood dreams and your journey to<br />

Microsoft?<br />

In childhood, I played all kinds of games and at<br />

one time I wanted to be a cricketer but, as I<br />

grew up I wanted to be an engineer for sure.<br />

My father passed away when I was 2 years old<br />

and my mother bought us up. I have a brother<br />

and two sisters. I am the last one in the family.<br />

All the four of us got well educated. I did<br />

Intermediate in CSR Sharma college, Ongole<br />

and then Mechanical Engineering at Andhra<br />

University. Most of my learning was in Telugu<br />

medium up to engineering college. At that time<br />

though, I was good at writing and reading,<br />

communication was a challenge.<br />

Next, I did Masters in Computer Science, and<br />

that was actually the first time I had my hands<br />

on a computer. All my learning happened in<br />

those two years with regard to Computer<br />

Science, people skills, and building<br />

relationships. It was completely a different<br />

environment for me where people came from<br />

different states and countries. Adapting myself<br />

to the environment was the greatest learning<br />

for me. I think, one should never miss what<br />

one has to learn beyond the course of study<br />

because that is a great learning which helps<br />

when you get into job environment. It's about<br />

the ability to connect with people, the ability to<br />

communicate, articulate your ideas, and the<br />

thought process that is incredibly important<br />

and that is one of the things we all have to pick<br />

up from engineering. Then I got hooked to<br />

Computer Science from day one. This is one<br />

field where you can actually transform ideas<br />

into reality by sitting with just one box in front of<br />

you. But as I came from a different background<br />

i.e., Mechanical engineering, I had to do a lot of<br />

extra courses to cope up with the course. I was<br />

able to pick up the core foundations of<br />

Computer Science in one semester. So by the<br />

time I finished the course I was well versed with<br />

the whole notion of algorithms, programming<br />

languages, designing software and so on<br />

which helped me tremendously grow in my life.<br />

During that time, I got an idea about doing a<br />

new protocol for local area network, and hence<br />

wrote a program to simulate and published it in<br />

an International Conference.<br />

Then right after my Masters, I joined Microsoft.<br />

I worked for 9 years on Windows, and Office.<br />

Then they asked me whether I can go to India<br />

and start Microsoft India R&D Centre. So I had<br />

to think about it for a couple of months because<br />

I was working on the next generation of Office<br />

and it was a very interesting product versus<br />

starting an organization in India. Moreover, till<br />

then I was a Development Manager, mostly a<br />

technical guy, switching from that to a role of<br />

creating an organization is a huge change.<br />

Then I thought that there are so many people<br />

who come to US and become successful in<br />

almost all the companies. If they are able to do<br />

it in US why can't we do it in India. It is not lack<br />

of talent but it is the lack of environment that is<br />

restricting them. So I decided to create an<br />

organization where we can get the best talent<br />

and build global talent in India, and that was my<br />

main driver to come to India.<br />

Is there any specific reason or incident<br />

behind starting Mission R&D, and how did<br />

you go about starting this program?<br />

Even before we left Microsoft, we kept on<br />

talking why is the situation so bad, and how do<br />

we fix it. There are people talking about


ISSUE <strong>08</strong> APR 2015<br />

3<br />

finishing schools after 4 years but we know that all<br />

the good guys are gone by then. They may get<br />

through campus placements or they may get a job.<br />

But the good thing is they will all get jobs. The not<br />

so good thing is they will get into jobs in the<br />

services industry where potentially once for all we<br />

lock the best minds to a different kind of work. So<br />

that's the reason why I knew we had to do<br />

something. Even before I left Microsoft, I started<br />

having ideas, I started writing some documents,<br />

sharing them with people, and taking feedbacks.<br />

After leaving Microsoft, I got more time to think<br />

thoroughly about the various challenges. I used a<br />

research organization at Hyderabad in order to<br />

understand the mind set of students and their<br />

thought process - how much awareness they<br />

have with R&D versus non- R&D roles. It was very<br />

insightful. We used that data before we actually<br />

started the program.<br />

Mission R&D is for students. There are two reasons<br />

for that. One is, we have around 1 lakh plus people<br />

in the once united Andhra Pradesh alone, doing<br />

some form of Computer Science and at least 1% of<br />

them, i.e., 1000 must be super smart. But why<br />

aren't we able to find them ready for R&D roles?<br />

We struggled to find good people who qualified for<br />

a job in Microsoft. We were going all over India and<br />

picking from IITs and RECs. Anna University is<br />

good; PSG Coimbatore is good, but we struggled to<br />

find people in AP. REC Warangal is okay. One thing<br />

is that I know there is great talent and very smart<br />

kids at present, but clearly they're not getting what<br />

they need to get. The other thing is if there are<br />

smart kids, they can pick up the core foundations<br />

very quickly. So, combining these two, we thought<br />

we have to create a program.<br />

Next, we thought about the right time to start the<br />

program. At the end of first year, students are not<br />

learning much about the actual Computer<br />

Science. It is more of general subjects. We thought<br />

about it at the end of second year, but the problem<br />

was, once we are done teaching, there is a long<br />

gap for interview. So that is the reason why we<br />

picked the end of 3rd year, summer, and by which<br />

time they would have done some basic things like<br />

one or two programming languages, at least have<br />

theoretical knowledge about operating systems<br />

and a few other things.<br />

Both are good but the key differentiation is, in<br />

service industry we have a specification defined by<br />

somebody else and most of the time you have one<br />

client and you solve the problem of the client. In<br />

R&D role, you have many customers depending on<br />

what you are talking about. If it is windows, you<br />

have a billion customers; visual studio tools, you<br />

have millions of customers. There is never one<br />

customer. So building a product which is useful to<br />

the whole wide audience is a complex engineering<br />

process. Your mind set, the way you think, the way<br />

you engineer, everything has to be different. You<br />

cannot be saying like you can put this version out<br />

and then I can fix it up later. You need to take an<br />

approach like you need to create a scalable<br />

platform on which you can build the features. We<br />

are trying to communicate and articulate this<br />

difference. Then the foundations have to be very<br />

strong to be able to do this job. And that is what we<br />

are trying to do in this program.<br />

How hard is it to move from a service company<br />

to a product -based company?<br />

Relatively hard, in general services role you are<br />

assigned to a customer project then you will be<br />

trained for a few months specifically on those<br />

technologies and not get the general foundational<br />

learning. So you cannot be a good broad based<br />

software engineer as it is completely driven by the<br />

business requirements. You are basically getting<br />

tunneled up putting up a stack that this is what you<br />

are going to learn next versus you want to be a<br />

good professional with broad foundation, and<br />

thinking ability. Let's say you do this for two to<br />

three years, your growth is around project<br />

management and not as a technical guy. It is good<br />

at management side but you will be going away<br />

from what a professional would do. So there will<br />

be pockets in the services companies where there<br />

is innovation going on but those are isolated<br />

pockets.<br />

What is your take on the startup culture of the<br />

Government at the Centre and in the State?<br />

The current budget appears to be encouraging for<br />

startups. Even the Telangana Government, for<br />

example, is trying to create a startup hub where<br />

to be there. So mentorship is a great challenge.<br />

A lot a good engineers are there readily orienting<br />

themselves about business strategies and are able<br />

to figure out how to create and market the right<br />

product. So as more and more people are coming<br />

to startup fields, all it requires is right mentoring.<br />

When you have many startups, mentors become a<br />

bottleneck. This is where I go back to the students<br />

who often say that they don't have good teachers,<br />

and hence could do only this much. Now startups<br />

cannot say that there aren't enough mentors so<br />

that's why I'm like this. It is your baby, your<br />

responsibility, so you have to take the initiative to<br />

figure out ways and make it successful and not<br />

blame somebody else. Success or failure, that is<br />

yours. Mentors are there only to provide<br />

information and at the end of the day it is for you to<br />

filter it and take what is required for you.<br />

And one more thing, as there is a lot of information<br />

available globally, people shouldn't get<br />

themselves overloaded with information. We<br />

cannot continue to read and read and not do<br />

anything. They should strike a right balance. You'll<br />

have to make your own important judgment call. If<br />

you are lucky you'll have 70% information, many a<br />

time 50%, or you'll have the readable amount but<br />

you'll never have 100% information. Then you<br />

need to apply experience. If you are young you may<br />

not have experience so you need to use your gut<br />

feel. Based on whatever you know and based on<br />

the vision and dream, you should think that this is<br />

the bet and you are going to make it. And then<br />

give everything that you got to make it a success.<br />

Startup vs MNC. What do you think a fresh<br />

graduate should begin with?<br />

It all depends on what you want. In a big company,<br />

we get good salary, reasonably stable job and<br />

potentially an opportunity to learn from many<br />

experienced people. You have to be proactive. On<br />

the other hand, a startup is a great idea and huge<br />

excitement, and a tremendous learning<br />

opportunity. In big companies, you will be<br />

assigned a task and scope of learning will be<br />

limited to that. Whereas, in startups, you are<br />

forced to broaden your scope as there are less<br />

number of people working on it and there is a huge<br />

problem to solve. You will learn a lot, but it might<br />

the right time for a fresh graduate to approach<br />

angel network?<br />

I need to explain to you the various levels that exist<br />

today with regard to investment. There is seed<br />

fund or seed stage where people invest at a very<br />

early stage. In this stage, you will get small amount<br />

of money. Then comes angel investors or angel<br />

network where you have an idea, and you translate<br />

that idea into an implementation, and test it<br />

against the customer segment. Next, learn from<br />

the process and tweak your ideas and know what<br />

the reaction is. That is the right time to come to<br />

angel network after you had enough learning.<br />

Here you have taken it to next level. Say, you tried<br />

implementing it and have some learning and you<br />

also know about the competition in the area. You<br />

cannot say that you are the only one doing it. Very<br />

rarely you will find things where you are the only<br />

one doing it. Hence, you need to show that you're<br />

slightly different from them. Some differentiation<br />

has to be there.<br />

In angel networks people will give from 50lakhs<br />

upto 2 crores. You can use that money when you<br />

actually need to expand your business where the<br />

model is completely proven in reasonable size<br />

locality. For instance, Hyderabad city is<br />

completely done and proved in AP or TG, then you<br />

want to scale across India and you need extra<br />

money which is when angel networks come into<br />

picture. As the model is proven, they will provide<br />

the necessary amount, so that you can grow across<br />

the country.<br />

What is the difference between IIT and tier 2<br />

colleges?<br />

A lot of people are competing but only a few get<br />

into IITs. There are two reasons for this. One is<br />

they are highly motivated and hard working. Two is<br />

their IQ level is high. In IIT environment, we have<br />

ample number of good professors teaching and<br />

they have smart people around them in super<br />

competitive environment, working hard and are<br />

motivated continuously. At IITs, they learn from<br />

teachers and other students as well. On the other<br />

side, there is exactly opposite environment. If you<br />

are smart, you top the batch and you relax, nobody<br />

We cannot continue to read and read and not do anything. They should strike a right balance. You'll have to make your own important judgment call.<br />

If you are lucky you'll have 70% information, many a time 50%, or you'll have the readable amount but you'll never have 100% information. Then you<br />

need to apply experience. If you are young you may not have experience so you need to use your gut feel. Based on whatever you know and based on<br />

the vision and dream, you should think that this is the bet and you are going to make it. And then give everything that you got to make it a success.<br />

Then, we pick students with good IQ, passion, and<br />

motivation. So we know that they have some basic<br />

foundation, and then we put them through an<br />

intense program and we are very confident that<br />

they will pick it up. It turned out to be true too. Each<br />

year about 100 students can easily do it. We are<br />

trying to do the same thing, the way we built<br />

Microsoft. This is not to make money. We don't<br />

want to run and start all over India and fail<br />

miserably. Instead, we want to do it right by<br />

figuring out all the nuances of the program.<br />

Somebody following Mission R&D would know<br />

that each year we are tweaking it. The latest tweak<br />

is, at the end of second year, we want to offer them<br />

online training programs, and at the end of third<br />

year is the classroom program. So that's the final<br />

stage we reached, which will be the best way to<br />

prepare them really well for R&D. I think from next<br />

year we can scale across a few other places like<br />

Bangalore and Chennai. But these are the key<br />

drivers. There are two points - there are very<br />

smart kids and smart kids can learn very quickly if<br />

we teach them the right way.<br />

What does it mean to have an R&D job versus a<br />

services job?<br />

they provide infrastructure for startup companies<br />

to come and set up their operations. If you have a<br />

hub like that it can bring people together. You can<br />

be mentors, investors and other potential partners.<br />

So that kind of initiative is good. Andhra<br />

Government is also trying to do something on<br />

similar lines.<br />

For the past 2-3 years, there has been a lot of<br />

awareness in the Government about startups, and<br />

how they can be potential growth for the country,<br />

how employment is generated for the country and<br />

how the startups can be innovation engines for the<br />

country. Because of this development, a<br />

reasonable number of good angel networks<br />

sprung up like the one at Hyderabad for which I<br />

was the first President. Then there is Mumbai<br />

angel network and India angel network .Multiple<br />

angel networks are coming up. And people are<br />

hearing about the success stories of entrepreneurs<br />

starting their companies and this information is<br />

helping in creating excitement among startups. So<br />

overall as far as the ecosystem is concerned every<br />

player of the ecosystem - the government,<br />

entrepreneur, bureaucrat, investors -all are<br />

actively taking part in growing and nurturing the<br />

startups. So that way great things are happening<br />

in the country right now. The momentum is going<br />

go down six months down the lane to one year, this<br />

is the risk we have. The reward is if you are<br />

successful you will have good number of options<br />

and returns will be much higher than what you get<br />

from a big company. So the key is that you have to<br />

understand that the failure rate is very high in<br />

startups. There is 70% failure, be aware of that.<br />

But if we have amazing ideas and super smart guys<br />

are already there in startups, then the risk is<br />

comparatively low.<br />

If you have an idea then the ideal place to start<br />

with is at incubators and most of the colleges<br />

these days have their own incubators. Startup is<br />

not like Masters. If you think that you are done<br />

with your graduation, and now you have to start a<br />

start up, it doesn't work that way. If some one is<br />

going to do a startup then he should be thinking<br />

about it right from second or third year of their<br />

course. They should be actually talking to people<br />

about their idea, getting advice, brain storming<br />

and finally getting to a stage six months before<br />

they graduate. They should say that these are my<br />

strengths, ideas, and I'm going to give it my best<br />

shot. So one needs to be in this stage at least<br />

before comparing it to a good job.<br />

As you're an angel investor, what do you think is<br />

there pushing you around.<br />

We have examples of Bill Gates, Premji, etc.,<br />

who aren't trained in top institutes yet they are<br />

successful. Then why does the industry<br />

differentiate between the IITians and others<br />

during recruitment?<br />

We always take the example of Bill Gates. But<br />

according to the law of average among all the<br />

successful people, these people will be only<br />

0.0001%. And the other people are doing good<br />

because of their motivation, hard work and the<br />

right environment. Most of the big companies<br />

give first preference to IITians just as we go for<br />

good quality while buying a product and go right<br />

there. The companies also know that most of the<br />

other people are there outside, so they conduct an<br />

exam every year and take them. It is a question of<br />

how efficiently the interview process is done. The<br />

flip side is students can say that they are from tier<br />

2 or tier 3 colleges but they have learnt much and<br />

have the capability to demonstrate their skills then<br />

people just come and pick them up. They give<br />

highest priority to such candidates as they have<br />

been through all the odds despite many<br />

challenges.


4<br />

What are the challenges you faced in your career and<br />

how did you overcome them?<br />

The whole idea of creating a Microsoft R&D center in<br />

India was the biggest challenge for me. One thing is for<br />

a pure technology background guy trying to do a<br />

technology management role, just not technology<br />

management but a general management role was a<br />

complete change. Typical technology management<br />

role would be just trying to build a product. But here it is<br />

the matter of setting up a whole R&D center with virtual<br />

and physical infrastructure. That was a major change<br />

for me as an individual.<br />

The second challenge was trying to create a suitable<br />

environment for the center in India where the model is<br />

completely different. Here the model is to put a lot of<br />

money, hire huge number of people, and do a support<br />

job for the products which is not interesting. With such<br />

existing models, trying to build an R&D organization<br />

was a big challenge. On top of that, trying to make<br />

everyone understand what R&D is, and what typical<br />

product development is , was a tough task. It took two to<br />

three years to bring an awareness. Besides, internally,<br />

Microsoft was completely Redmond centered in one<br />

place and all the product development was going on in<br />

the company, and for the first time we are going to take<br />

that core outside so that was a huge challenge. If<br />

people of a company are in two different buildings<br />

itself, the collaboration is difficult. In that of kind of<br />

environment bringing core engineering works together<br />

and doing it outside was a challenge. So the question is<br />

how do you actually overcome all these challenges.<br />

Step zero is you need to have great clarity on what we<br />

need to achieve. If you are confused in what you are<br />

doing, you will be pushed by the pressure and as a<br />

leader if you go back and forth, your team will be totally<br />

lost. Step one is actually translating that into action<br />

where the demonstration should not take ten years. It<br />

should take a short amount of time but not too short.<br />

First by signing, I maintained clarity with the<br />

Management and the people who are coming with me<br />

that what we are going to do it. From the first employee<br />

we hired, this is the constant message we are carrying<br />

on and then showing it in action. We set two years time<br />

frame to develop two products completely from India.<br />

And that requires hiring bright people and initially I had<br />

to pitch, convince some of them from US.<br />

Another important thing is while hiring we need to<br />

know what kind of people to hire. Here the employee<br />

must have Microsoft DNA. So immediately after the<br />

interview panel selects candidates, they will be<br />

mentored and trained by these guys so that they can<br />

become a typical Microsoft talent. Then around those<br />

guys we can build buildings. For 3-5 years, was the<br />

most challenging phase where I had to question myself<br />

like what is the right strategy getting the team aligned<br />

and I used to be the gatekeeper by deciding what<br />

comes into India R&D. My mantra was, no matter what<br />

the scope of the problem is, we have to sit and solve it<br />

here. There is no architecture team or somebody else<br />

sitting there. We are the architect, we are the<br />

developer, we are the tester, we are the programmers,<br />

and we will release the products. So that is how we can<br />

demonstrate ability which is very important.<br />

In the process we went through a lot of strategic<br />

discussions finally figuring out what is the right<br />

strategy to grow and have the AHAAA movement for<br />

us. So how do we align with core is what we ended up<br />

figuring out. It will be a challenge then to have a big<br />

windows team, big office team here and we started<br />

building things around these products. But by doing<br />

that we never lost focus on what we are trying to build<br />

that means we are not going to be 100 people team who<br />

are working on Office. So we are going to build an<br />

independent big feature for the next version of office or<br />

windows. That gave us the ability to scale up as every<br />

year company is going to invest so that we can have a<br />

big team here with full responsibility on what we are<br />

trying to do and this enabled the people to learn and<br />

grow. So that is the fundamental motivation. At the end<br />

of the day, we need to create an organization where<br />

every employee starting from the entry level to top most<br />

technical leader should know that there is always a<br />

way out and a path exists here. Then we had to take up<br />

bigger and bigger challenges, and that was the journey<br />

we went through.<br />

How do you overcome stress in IT field?<br />

Step one is to get a clear idea of what we have to do.<br />

Step two is always try to go beyond the expectations<br />

and that is the only way we can grow in an organization.<br />

While going beyond and by doing the task faster, never<br />

compromise on quality. This is of paramount<br />

importance. Deliver on time and think broadly beyond<br />

what was given because no single person can give all<br />

the details. So there is always something that is<br />

missing and the expectation is, the person who is given<br />

this task will be going deep into it to solve it. Hence,<br />

with responsibility comes expectations. If you are going<br />

deep into the job given, you have to go beyond what is<br />

given to you and figure out how to make it complete,<br />

think of all possibilities, think about for whom you are<br />

creating this project and are you serving the people's<br />

need? and are there any gaps? Then cover the gaps<br />

which is where dialogue is important, such as we<br />

thought about this bit we haven't thought about that<br />

we should do thus and just make sure people are in the<br />

loop and make it happen. If we could do that, we will<br />

never have stress because there are no surprises. Stress<br />

comes when there are surprises.<br />

If there is clarity and you plan it well to do your work,<br />

there will be no stress. Suppose you are given a narrow<br />

deadline, you have to go back and say that this task<br />

needs more amount of time and there is a reason. Stress<br />

will come to you when you agree to the narrow<br />

deadlines given by manager. You also end up working<br />

longer hours, in fact end up making mistakes too. If<br />

you have reasonable details and ask for reasonable<br />

time, then the manager will be reasonable. But if we<br />

want time without specifying reason then there will be<br />

a fight or an issue.<br />

What is your road map for Mission R&D?<br />

We know how to do this program for 100 people in<br />

classrooms. Now we need to figure out how to scale it<br />

up across the country that is our number one goal. We<br />

feel that we can bring a lot more value by bringing<br />

bigger number of people. We want to have 10,000 plus<br />

people trained through online model and 500 to 1000<br />

through classroom model and if we can do that we can<br />

make significant contribution to the talent pool in the<br />

country. If we look at R&D kind of talent that is<br />

available, we call it systems talent and application<br />

talent. So if we look at those numbers, we will be<br />

probably increasing by 25% or 50% and that will be a<br />

significant growth. We are planning for the stages, the<br />

student has to go through and how to scale it. Starting<br />

from next year, we will scale it.<br />

Your message to this generation where technology is<br />

changing very fast…<br />

It is all about the foundation and basics. In Computer<br />

Science, the fundamentals are stable enough so we<br />

have to be really strong at it. That is the fundamental<br />

requirement. Writing efficient code no matter what the<br />

language is, how do you design systems, design<br />

software, design modules – all this is the fundamental<br />

knowledge. So if we are good at fundamentals and<br />

have the ability to learn new technologies, develop<br />

skills, no matter how much the environment changes,<br />

we can make it. This is what we need to develop in the<br />

four years of engineering study - become strong in<br />

fundamentals. You should be smart enough in using<br />

tools to do efficient coding and have the skill to learn<br />

new things, keep your ears and eyes open on what is<br />

going on around us in the technology industry. Don't be<br />

limited by the job that you get. Job is something from<br />

morning to evening. You will always have time to pick<br />

up new skills if you are passionate about it. So changing<br />

environment is not a problem and if we are good at<br />

fundamentals we can actually work on and stick<br />

around.<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

INDIGENOUS INNOVATION<br />

Universal Multifunction Accelerator<br />

Did you watch the recent movie Lingaa in a 4K cinema theatre? Wasn't the experience out of the<br />

world? Do you know what the underlying technology that brings you this amazing experience of<br />

visual effects and video quality is? It is 4K digital projection. Each frame of 4K contains 8 million<br />

pixels, each of three colour components. To watch a smooth video you need at least 30 frames<br />

per second. When you are displaying each frame you need to process each pixel through several<br />

complex mathematical operations. The flow of such computations to realize a functionality<br />

(such as video decoding) is called an algorithm. The algorithm for 4K digital projection involves<br />

processing of about a billion bytes of data per second using complex mathematical operations.<br />

Another mindboggling example is a self driven car which has to react to different traffic<br />

situations by processing huge amounts of data from different sensors (including cameras) in a<br />

split second (Figure-1).<br />

The extent to which signal<br />

processing has penetrated<br />

in different walks of our life<br />

is ever increasing. The<br />

volume of data to be<br />

p r o c e s s e d a n d t h e<br />

complexity of algorithms is<br />

ever increasing - much<br />

faster than the rate at<br />

w h i c h I C f a b r i c a t i o n<br />

technology is developing.<br />

The number of digital<br />

circuit components that<br />

can be squeezed into a chip<br />

Figure-1: Signal processing in a car<br />

is steadily increasing (popularly known as Moore's law) as the smallest size of a component is<br />

reaching amazingly close to atomic size (currently 14 nm) overcoming several constraints<br />

imposed by basic physics laws. However, algorithmic complexity is increasing much faster<br />

(Shannon's law) than Moore's law, opening a wide gap between required computational<br />

capabilities and available resources. A clever approach to catch up with Shannon would be to<br />

help Moore by trying to make the circuit of same size (gate count) do more computations than<br />

before.<br />

Different processor types (RISC processors, SIMD extensions, VLIW processors, DSPs and GPUs)<br />

have been tried, but none of them has really solved the problem because they all have been<br />

based on conventional von Neumann or Harvard architectures or a modification thereof. There<br />

is a way to bridge this gap if we change the very method in which we do the computations and try<br />

to solve the fundamental bottlenecks that restrict the number of operations that a given circuit<br />

can perform. In addition to having unsatisfactory performance, current day processors also<br />

consume a lot of power. So they become unsuitable for devices that run on batteries (such as<br />

smart phones, cameras, etc.).<br />

Manjeera Digital Systems Pvt. Ltd. (MDS) is a start-up company that is precisely trying to solve<br />

these problems of limited performance and high power consumption. MDS has designed a<br />

state-of-the-art processor, Universal Multifunction Accelerator (UMA), which uses a computing<br />

approach that is fundamentally different from the way current processors work. UMA computing<br />

approach is based on a new technique called 'Middle Stratum Operations (MSO) based'<br />

computing approach. In addition, UMA's architecture is a true data-plane architecture. This<br />

approach leads to a processor design that achieves high performance using relatively smaller<br />

gate count at ultra low power consumption. MDS has applied for patents in all major countries,<br />

and is a winner of India Innovation Growth Programme Award in 2013.<br />

UMA is being targeted for the large and fast<br />

growing market in vision and multimedia<br />

processing that is used in a wide range of<br />

devices such as smartphones, cameras,<br />

tablets, wearables, and automobiles to<br />

name a few.<br />

A fully working and programmable prototype<br />

of a UMA based processor has been<br />

implemented on an FPGA board (Figure-2).<br />

UMA has created interest among several<br />

major potential customers. They are<br />

manufacturers of consumer products,<br />

surveillance, defence, and space sectors.<br />

UMA is a processor technology that has been<br />

developed entirely in India for the first time.<br />

It is expected that MDS helps promote<br />

electronic hardware development activity in<br />

the country and create employment for<br />

several engineers in this sector.<br />

Figure-2: Image scaler demo


ISSUE <strong>08</strong> APR 2015<br />

5<br />

Pioneering<br />

a New<br />

Dimension in<br />

Engineering<br />

Pharmaceutical<br />

Engineering<br />

A New<br />

Interdisciplinary<br />

Course at<br />

BVRIT Narsapur<br />

for 2015-16<br />

BVRaju Institute of Technology (BVRIT)<br />

located at Narsapur near Hyderabad takes<br />

pride in introducing a new interdisciplinary<br />

course “Pharmaceutical Engineering”, the first<br />

of its kind in India from the academic year<br />

2015-16.<br />

T h e f o u n d e r C h a i r m a n o f S V E S ,<br />

Padmabhushan Late Sri BV Raju and its<br />

present Chairman, Sri KV Vishnu Raju are<br />

seasoned Chemical Engineers with immense<br />

industrial experience coupled with academic<br />

interest. This initiative is in line with their<br />

vision and a great deal of thinking and efforts<br />

on the part of higher ups went into<br />

transforming the conceived notion into a<br />

reality.<br />

The initiative to start this new engineering<br />

course at BVRIT was taken up after<br />

considering various aspects. BVRIT is located<br />

near Hyderabad which is the hub of several<br />

pharmaceutical industries producing drugs<br />

and pharmaceuticals meeting a major demand<br />

of the world. Current Chemical engineers<br />

produced by Chemical engineering courses<br />

are able to perform the tasks related to process<br />

development, process design and operational<br />

aspects of chemical and pharmaceutical<br />

plants. However, Chemical engineers may not<br />

have sufficient knowledge to deal with<br />

P h a r m a c y r e l a t e d s y n t h e s i s a n d<br />

d e v e l o p m e n t a l a s p e c t s c o n c e r n i n g<br />

p h a r m a c e u t i c a l p r o d u c t s . T h o u g h<br />

pharmacists produced by Pharmacy courses<br />

have better knowledge in science related<br />

pharmaceutical, drugs and biological aspects,<br />

they cannot deal effectively with the design<br />

and operational aspects of pharmaceutical<br />

plants.<br />

T h e p r o p o s e d B . T e c h c o u r s e i n<br />

Pharmaceutical Engineering is designed with<br />

a l o g i c a l c o m b i n a t i o n o f C h e m i c a l<br />

Engineering and Pharmacy courses. This<br />

course enables to produce versatile engineers<br />

having a combinatorial knowledge to deal with<br />

t h e s y n t h e s i s , p r o c e s s a n d p r o d u c t<br />

development, design and operational aspects<br />

of pharmaceutical and related plants. As the<br />

eligibility for admission into this course is<br />

similar to that of other engineering courses<br />

with Maths, Physics and Chemistry in<br />

Intermediate and State Entrance Test, the<br />

students on completion of this course have<br />

opportunities to compete for jobs and higher<br />

education as any other engineering course.<br />

Currently, this course is conducted with the<br />

names of Pharmaceutical Technology at Anna<br />

University and Ambedkar Marathwada<br />

University, and as Pharmaceutical Science and<br />

Technology at Institute of Chemical<br />

Technology, Mumbai. Since a large number of<br />

reputed pharmaceutical industries are located<br />

around Hyderabad, there is a great scope for<br />

employment opportunities for this course.<br />

The main aim of Pharmaceutical Engineering<br />

is to enhance the knowledge in designing drug<br />

excipients and integrate it with the mechanics<br />

of machines and plants to produce drug<br />

intermediates and medicines that can fight<br />

with the ever-growing health hazards and<br />

d i s e a s e s . T h i s c o u r s e e n a b l e s t h e<br />

pharmaceutical engineers to equip themselves<br />

with all the latest tools and technologies<br />

involved in the production of drugs and<br />

pharmaceuticals. Pharmaceutical engineers<br />

can perform major role in the design, scale-up,<br />

construction, and operation of plants that<br />

convert chemical and biological materials into<br />

valuable pharmaceuticals and pharmaceutical<br />

therapies. The graduates of this course with<br />

their cross–functional skills can prove their<br />

p ro f i c i e ncy i n va r i ous sectors. T h is<br />

engineering branch provides excellent career<br />

opportunities to pharmaceutical graduates in<br />

n u merous s e c t o r s such as c hemical<br />

technology, nanotechnology, biotechnology,<br />

nutrition, food and food additives, biomedical,<br />

dairy farms and cosmetics.<br />

BVRIT has well established Chemical<br />

Engineering laboratory infrastructure and<br />

VIPER has well- equipped pharmaceutical and<br />

analytical laboratories. Thus, both the colleges<br />

have full-fledged laboratory infrastructure to<br />

meet the pharmaceutical engineering course<br />

requirement, besides having qualified and<br />

experienced faculty to deal with the teaching<br />

a n d t r a i n i n g a s p e c t s o f t h i s n e w<br />

interdisciplinary course. Hence, this new<br />

course is expected to record a great success in<br />

the academic and industrial fields of<br />

engineering and technology.<br />

R I S I N G H I G H<br />

P L A C M E N T S<br />

2015 Batch Placements - Company Wise (As on 15th April 2015)<br />

1 IBM 221<br />

2 Techmahindra 177<br />

3 TCS 156<br />

4 Infosys 138<br />

5 HOSPIRA 75<br />

6 Mphasis 72<br />

7 Apollo 69<br />

8 CSC 68<br />

9 Virtusa 42<br />

10 NTTDATA 31<br />

11 WIPRO 31<br />

12 SONATA 29<br />

13 Omega Healthcare 26<br />

14 Cyient 20<br />

15 MSN Laborateries 18<br />

16 Deloitte 13<br />

17 Greycampus 12<br />

18 Mindtree 11<br />

19 Konylabs 9<br />

20 Rane 8<br />

21 Osmosys 7<br />

22 POLARIS 7<br />

23 Thyrocare 7<br />

24 Gowra Bits & Bytes 6<br />

25 Synopsis 6<br />

26 Rachem 5<br />

27 Angelique 4<br />

28 John Deere 4<br />

29 Rapidbiz Apps 4<br />

30 Ca Technologies 3<br />

31 UHG 3<br />

32 Inrhythm 2<br />

33 Kustommade 2<br />

34 Persistent 2<br />

35 Teradata 2<br />

36 Thermax 2<br />

37 You Broadband 2<br />

38 AccelQ 1<br />

39 All India Radio 1<br />

40 Cadeploy 1<br />

41 Eugene Pharmaceuticals 1<br />

42 GENPACT 1<br />

43 HCL 1<br />

44 JYOTHI POLYMERS (P) LTD 1<br />

45 NIIT Technologies 1<br />

46 Pramati Technologies 1<br />

47 Reliance Retail 1<br />

48 Thoughtworks 1<br />

49 BOSCH Result Awaiting<br />

50 FMC Technologies Result Awaiting<br />

51 Portware Result Awaiting<br />

52 Vistex Result Awaiting<br />

53 Syntel In Process<br />

The placements data testifies to the fact that SVES caters<br />

to the career aspirations of each and every student. 2014-<br />

15 is the standout year for our institutions with regard to<br />

placements and it has been a golden run for us so far. There<br />

is a steep rise in the graph of our placements as our<br />

students fared extremely well in the interview process<br />

thanks to the untiring efforts of the Management, faculty<br />

and the efficient placement team who provided the<br />

required training to the students. The Big names of IT<br />

sector like IBM, Tech Mahindra, TCS, Infosys, CSC,<br />

Mphasis, Virtusa, NTTDATA and Wipro Technologies<br />

walked into our campus to recruit our students.<br />

For SVECW, it is like a dream come true, standing at the top<br />

in terms of placements among all the affiliated engineering<br />

colleges in AP .<br />

TOTAL<br />

2015 Batch Placements<br />

1306<br />

B.V. Raju Institute of Technology,<br />

Narsapur<br />

472<br />

Shri Vishnu Engineering College for Women,<br />

Bhimavaram<br />

452<br />

Vishnu Institute of Technology,<br />

Bhimavaram<br />

167<br />

B.V.Raju Institute of Computer Education,<br />

Bhimavaram<br />

76<br />

Smt.B.Seetha Polytechnic College,<br />

Bhimavaram<br />

59<br />

Sri Vishnu College of Pharmacy,<br />

Bhimavaram<br />

74<br />

Vishnu Institute of PharmaceuticalEducation &<br />

Research, Narsapur<br />

6


6<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

Tapping the Talent<br />

A techno centric world is constantly<br />

sustained by a technically competent<br />

workforce. In a rapidly developing<br />

technological environment, there is a<br />

need for professionals who can meet the<br />

ever rising challenges.<br />

How can this be done? Many students<br />

focus on the prescribed syllabus which<br />

imparts only the basics. They do not<br />

connect themselves with the dynamics of<br />

the industry. For many is the belief “My<br />

teachers know everything I need to know<br />

to be an engineer. Their job is to tell it to<br />

me in lectures, and my job is to soak it up<br />

and then repeat it on exams. If I can do<br />

that, I've learned it." This can in no way<br />

make a student a professional. By the time<br />

they graduate, they are not ready for the<br />

real time industry needs. Many lack the<br />

basics and most of them do not have<br />

practical exposure.<br />

NASSCOM report says that about 83% of<br />

the Indian engineering graduates are not<br />

employable. They lack the skills required<br />

by the industry. In most cases there is lack<br />

of clarity on what the industry requires<br />

and the courses to be designed that would<br />

make the students industry ready. The<br />

problem as we see is not unemployment<br />

but unemployability.<br />

To meet the requirements of the society<br />

several IT BPO majors recruit youngsters<br />

and train them accordingly. Generally,<br />

MNCs go to Tier I colleges for potential<br />

employees. Students from tier III colleges<br />

also form a potential talent pool. It is<br />

precisely here that Mission R &D is<br />

actively involved. It was established by<br />

eminent people from industry -Mr. Srini<br />

Koppulu and Mr. Perraju Bendapudi , both<br />

veterans in the software industry. They<br />

bridge the gap between the present day<br />

academia and the industry. Both Mr.<br />

Perraju and Mr. Srini Koppulu opine that<br />

there is talent beyond the Tier I colleges.<br />

There is untapped<br />

Dialogue with Mr. Perraju<br />

Sri Perraju Bendapudi is the Partner Architect, Microsoft India R&D. He started his career at Microsoft as a Senior Developer in Microsoft Operations<br />

Manager reporting. Subsequently, he became the Developer Lead to Service for Unix. He has also been the Development Manager for the Windows<br />

group at MSIDC. As the Principle Architect, he worked on the verification platform and binary based static driver verifier. As a partner Development<br />

Director, Perraju garu worked on server and high scale services of Live mesh and azure caching and integration services. Before joining Microsoft Mr.<br />

B. Perraju worked as a Staff Engineer for Verilog and compiled simulation in Synopsys. He graduated from IIT Kanpur in 1993. He has more than 80<br />

patents to his credit. Currently, he is a lead mentor in Microsoft Azure accelerator mentoring startup companies for Azure. His area of expertise is<br />

compiler, High Scale Services and runtimes, Cloud Computing, Big Data and Machine Learning.<br />

Please tell us about your life and academics.<br />

I was born in Vizag. I come from an academic<br />

background, my father was the Controller of<br />

Examinations at Andhra University and my mother, a<br />

school teacher. I did my engineering in CSE from IIT<br />

Kanpur. When I was in my first year of Ph.D, my father<br />

passed away and I shifted to a job in T & C, Hyderabad. I<br />

worked as a staff engineer in Synopsys and later joined<br />

Microsoft.<br />

What are the greatest achievements in your life?<br />

I am the seniormost technical contributor in Microsoft.<br />

I have been with Microsoft India development centre for<br />

the past twelve years. The Institution of Mission R &D is<br />

also a significant achievement. I got as many as 80<br />

patents and several awards.<br />

Could you walk us through your journey to<br />

Mission R &D.<br />

The thought actually came to Srini Koppulu. One of my<br />

relatives worked as faculty in Shri Vishnu Engineering<br />

College for Women. He helped and encouraged us to<br />

impart training at SVECW through Mission R &D. Shri<br />

Vishnu Educational Society gives a lot of importance to<br />

education and inculcates values. That is what makes it<br />

a successful society. The vision is clear to the students<br />

and parents.<br />

What is the purpose and motto of Mission R &D?<br />

Our purpose is to train in three stages:<br />

1. To get talent from all engineering colleges and<br />

transform them into exceptional talent for product<br />

development roles.<br />

2. To involve a significant number of women students<br />

and employees in product companies.<br />

3. Providing top talent to start up companies.<br />

How is Mission R&D related to or different from<br />

academics?<br />

We don't interfere with the academic calendar. We<br />

actually train them in the aspects of industry needs for<br />

jobs. R &D students can go to any company from Day<br />

one as a professional worker. Two BVRIT students were<br />

placed as professionals directly instead of trainees and<br />

they produced excellent results.<br />

What motivated you to start Mission R &D?<br />

Our goal is to increase the talent pool of students from<br />

engineering.<br />

Who is your role model?<br />

It is different in different stages. Five years earlier, Bill<br />

Gates was my role model and a mentor. Now, the two<br />

significant role models are Abdul Kalam and Narendra<br />

Modi. Their thoughts are simple and straight forward.<br />

What are the companies that you target to give<br />

training?<br />

We don't give training to companies. We just train third<br />

year students and they go for placements. We do not<br />

support any company.<br />

How do you find the quality of students?<br />

During the last three years, the students were very<br />

good. In fact they are improving year by year. This is my<br />

experience with SVECW, VIT or any other college. Seeing<br />

their results, the others are improving which I found to<br />

be very inspiring. The reason for my continuation is for<br />

the Talent pool.<br />

Generally, it is the cream among the students that come<br />

to you. What is the advice you give to average students?<br />

My opinion is that people need to spend time on<br />

particular skill rather than on so many things. In large<br />

companies, people are mediocre and IQ is average. They<br />

work hard and in addition to that they care for humans.<br />

Thus, they become successful. Not using yourself and<br />

your abilities is mediocre.<br />

What do you feel about teaching?<br />

It is a noble profession. Education became expensive to<br />

children. Jnana distribution has to be done without<br />

selfishness. From Mission R &D, we can train teachers<br />

who can train their next generation. Teaching is like a<br />

tree. It is great profession. It you are a wrong teacher<br />

you will spoil many children. It is very complicated.<br />

How do you feel about the journey with Shri<br />

Vishnu Educational Society?<br />

Shri Vishnu Educational Society has always been our<br />

trusted partner. Without them, we would not have done<br />

Mission R &D and taken the graph of R &D to this stage.<br />

Though it is a small thing, after the completion of the<br />

training of the first batch, this is the only society that<br />

immediately asked when the next batch is starting.<br />

They also make sure that the faculty is involved in this<br />

mission. Students are also encouraged a lot. Mission R<br />

&D is no different from SVES. From day one they were<br />

there with us.<br />

What is your message to the students ?<br />

We believe that especially in CSE and IT, the way to<br />

learn is through the way of build and learn. So my<br />

message is “Build”, that is the way you can learn, don't<br />

read it by theory. Be sincere and have passion towards<br />

the job. We have to learn by 'build and learn'. Learning<br />

how to learn is important. We have to update ourselves.


ISSUE <strong>08</strong> APR 2015<br />

7<br />

Gratitude for Success<br />

Madhurima, IV CSE, (2011-15 batch) VIT<br />

K. Adithya Varma, IV CSE, (2011-15 batch) VIT<br />

This is Madhurima of IV<br />

CSE, VIT, Bhimavaram.<br />

Currently, I am an intern<br />

at Kustommade, which<br />

offered me a job with a<br />

package of Rs. 6 lac. per<br />

annum. I was placed<br />

here after undergoing<br />

training under the<br />

esteemed supervision<br />

o f M r . P e r r a j u<br />

Bendapudi, a proficient programmer of<br />

Mission R&D, VIT. There are many reasons for<br />

achieving this. As a CSE student, I always had a<br />

passion for coding. My college helped me take<br />

it to the next level, by forming a CSE club in<br />

our campus. The atmosphere that college<br />

provides is just mind-blowing. The objective<br />

of this club is to make the students capable of<br />

product development. To develop products,<br />

many skills are required which are<br />

incorporated in the course. It teaches us<br />

principles of professional coding, managing<br />

time, how to present our ideas, sharing<br />

experience with students across the state etc. I<br />

learnt a lot about how to learn. Constant<br />

learning is the focus here. It is not only<br />

through college activities but also with help of<br />

other activities like Mission R&D, ATL, cultural<br />

fests, etc., VIT makes sure that students have<br />

an exposure to both the technical aspects and<br />

theory. I'm always indebted to my faculty and<br />

friends for this success. I sincerely thank the<br />

college for the support of our Management<br />

throughout this journey.<br />

To get a good job in a<br />

corporate sector that<br />

pays well and allows<br />

one to follow one's<br />

dream and passion is<br />

scare to find but it has<br />

become a reality for<br />

me now as I got placed<br />

i n K o n y. B e i n g a<br />

Computer Science<br />

undergraduate, I have always been<br />

passionate about technology and learning<br />

innovative things that broaden my horizon.<br />

Thanks to Vishnu Institute of Technology<br />

which is not just my college but also my<br />

second home and thanks to Mission R&D for<br />

helping me turn my dreams into reality.<br />

As I walk down the memory lane, I realize that<br />

my college has been instrumental in<br />

motivating me and making me stretch my<br />

limits. Learning was a two way process where<br />

not only do we share knowledge but also<br />

witness its evolution into wisdom and<br />

practicality. My college has always been a<br />

platform where we can get a great aid in<br />

propelling our scope and giving us as many<br />

opportunities as possible and as a part of this,<br />

our college tied up with Mission R&D.<br />

Throughout this journey Mr. Perraju<br />

Bendapudi (fondly called Peri Sir) took<br />

personal care of all of us and mentored us<br />

individually enabling us to reach out to<br />

higher realms. To sum up, my journey so far<br />

has been enlightening, energizing and has<br />

enabled me to rediscover myself.<br />

Paying ATribute<br />

FOUNDER'S DAY Celebrations<br />

On 15th of October, BVRIT paid homage to its founder Chairman,<br />

Padmabhushan Late Dr. B V Raju on his 94th birth anniversary. Sri K V Vishnu<br />

Raju, Chairman SVES, Sri Ravi Chandran Rajagopal, Vice Chairman SVES, Dr.<br />

Ch. Venkateshwarlu, Principal BVRIT, Deans, staff and students offered floral<br />

tribute at his memorial in BVRIT Campus. As usual, on that day, clothes were<br />

distributed to the poor too.<br />

Research Front<br />

The following grants have been sanctioned to the faculty of<br />

Chemical Engineering at BVRIT Narsapur:<br />

Dr. Ch. Venkateswarlu, Principal<br />

BVRIT Narsapur, has been<br />

sanctioned Rs. 50,00,000 for his<br />

FIST proposal by the Department<br />

of Science and Technology.<br />

Dr. R. Kishore Kumar has been<br />

sanctioned Rs.2,55,000 for his<br />

project titled, “Self cleaning & Antireflection<br />

coatings on glass<br />

surfaces” by the University Grants<br />

Commission (UGC).<br />

SVES has a longstanding tradition of supporting larger communities that it<br />

connects with – from education, health, drinking water, large scale<br />

development of employability skills, to assistance during natural calamities<br />

such as earth quakes and cyclones.<br />

FREE BREAKFAST - A Noble Initiative<br />

Free Breakfast Scheme was started on the Founder's Day, keeping up the<br />

noble tradition of the Founder Chairman at BVRIT, Narsapur on 15th October,<br />

2014. It is first of its kind among the colleges in the combined states of<br />

Telangana and Andhra Pradesh. It is the offshoot of our Chairman, Sri<br />

K.V.Vishnu Raju's noble intention to help students coming from a long<br />

distance to the college. According to this scheme, students and staff can avail<br />

the facility of nutrition rich breakfast every day. It enables them to overcome<br />

exhaustion due to long hours of travel to college and gives them the required<br />

energy to successfully accomplish their tasks at the college. It specially<br />

helps the students to be more focused on their respective subjects in the<br />

classrooms and lab after having a healthy breakfast and perform better in<br />

studies . The engaging environment also encourages students to develop their<br />

social skills, besides growing academically. Thus, it is conducive to good<br />

teaching and learning. It is being executed with the support of Sri Kanta Rao,<br />

DGM , Sri Bapi Raju & his team.<br />

Mrs. P. Archana Rao has been<br />

sanctioned Rs.2,55,000 for her<br />

project titled, “Chemical industry<br />

effluent treatment using visible photo<br />

catalytic nano materials” by UGC.<br />

Ms. R.J. Bhargavi has been sanctioned<br />

Rs.2,35,000 for her project titled “A<br />

Case Study of Arsenate / Fluoride /<br />

Mercury removal by Titanate<br />

nanofibres” by UGC.


8<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

The Human Touch<br />

Celebration of International day of people with disability AT SVECW and BVRITH<br />

“Serving people is serving God” is the motto of Shri<br />

Vishnu Educational Society. With a social<br />

commitment to serve people in its capacity, SVES<br />

conducted the International day of people with<br />

disability on 3rd of December, 2014. It aims to<br />

promote an understanding of people with disability<br />

and encourage support for their rights, dignity, and<br />

well-being.<br />

Dr. Prabhakar Superintendent Govt. Hospital,<br />

Bhimavaram and Dr. U. V. Ramana Raju, Managing<br />

trustee, Center for Visually Challenged, Bhimavaram<br />

were the Chief Guest and Guest of Honour<br />

respectively at SVECW. Dr. G. Srinivasa Rao,<br />

Principal, Dr. D. Suryanarayana, Director, VIT, Sri<br />

Prasada Raju, Director Administration welcomed<br />

the guests. At BVRITH, Dr. Anthony Vipin Das,<br />

Consultant Ophthalmologist, L.V. Prasad Eye<br />

Institute and Dr.V.R.P. Sheilaja Rao, Head-<br />

Department of Special Education, National Institute<br />

for the Mentally Handicapped were the Chief Guest<br />

and Guest of Honour respectively. Sri K.V.Vishnu<br />

Raju, Chairman, SVES, Dr. Ch. Venkateswarulu,<br />

Principal BVRIT Narsapur and Dr KVN Sunitha<br />

Principal BVRIT Hyderabad participated in the<br />

celebrations at BVRITH.<br />

Some of the products exhibited at SVECW are<br />

Bubble Tube, Versatile Wheel Chair, Cloth and<br />

Currency Note Color Identifier , Sound Alert<br />

System, Succour, Third Eye, E- Stick, Hand gripper,<br />

Math trainer, Medicine Identifier, Interactive<br />

Number Learning System, Indian Map Identifier , E-<br />

Roulette for the Blind, Play and Learn System for<br />

Autism. The list of products exhibited at BVRITH are<br />

Ball game, Water level indicator, Formulae Trainer,<br />

India Map Identifier, Coin Recognition System for<br />

visually challenged, Lguide- Mobile App for hearing<br />

and speech impaired, Kid Zone –Mobile App for<br />

children with low IQ, Smart Switching system,<br />

Electronic learning tool, Wireless Water Tank<br />

Controller, Handy Talk, Smart Stick, etc.<br />

The list of products that were distributed to people<br />

at SVECW on this occasion is as follows: (i) 'E-<br />

Sticks' were given to the Center for Visually<br />

Challenged, Bhimavaram, Zion School for visually<br />

and physically Challenged, Rajuhmundry and<br />

Andhra Blind Model School, Narasapuram. (ii)<br />

'Sound Alert' was distributed to Sri Venkateswara<br />

Deaf School, Bhimavaram. (iii) 'Snoozelen' was<br />

given to Arunodaya Mano Vikasa Kendram,<br />

Bhimavaram. (iv) 'Talking Box' was given to Sri<br />

Venkateswara Deaf School, Bhimavaram.<br />

(v)'Hearing Aids' were distributed to Sri<br />

Venkateswara Deaf School, Bhimavaram.<br />

Guest Lectures/Seminars/ FDP<br />

in the Dept. of Mechanical<br />

Engineering @ BVRIT<br />

Mr. Nikhil Chowdary, Technical Head, Design& Prototyping,<br />

ESCI, Hyderabad delivered a lecture on 3D printing and<br />

Rapid Prototyping on 22-07-2014 to the students.<br />

Mr. T.Shriram, an expert in ATV design, delivered a lecture<br />

on SAE-BAJA-2016 on 17-09-2014.<br />

Dr. G. Satish Kumar, Professor, Department of Mechanical<br />

Engineering, JNTUH delivered a lecture on Critical thinking<br />

to solve problems in design of machine members on 01-11-<br />

2014.<br />

FAST<br />

FORWARD<br />

NCRRAIT<br />

2014<br />

The Department of IT, BVRIT<br />

Narsapur organized a two-day<br />

National Conference on “Recent<br />

Research Advancements in<br />

Information Technology”<br />

(NCRRAIT-2014) on 25th & 26th<br />

of September, 2014. Sri<br />

Ravichandran Rajagopal, Vice<br />

Chairman, SVES inaugurated the<br />

conference. Prof. K. Dasaradh<br />

Ramaiah was the Convener, and<br />

Dr. Amjan Shaik and<br />

Sri.M.Neelakantappa were the<br />

Co-Conveners of the Conference.<br />

The Chief Guest was<br />

Dr.O.B.V.Ramanaiah, Professor of<br />

CSE, JNTUH and the conference<br />

Chairpersons were Dr. Venu<br />

Gopal, Professor of CSE,<br />

JNTUHCE Jagityal,<br />

Dr.C.R.K.Reddy, Professor of<br />

CSE,CBIT, Hyderabad and Dr.<br />

A.Jagan, , Professor of CSE, BVRIT<br />

Narsapur.<br />

Academicians, researchers and<br />

industry professionals from<br />

across the nation participated in it.<br />

160 technical papers were received<br />

on latest research topics like cloud<br />

computing , network security, code<br />

tuning techniques, memory<br />

management, polymorphism, data<br />

sharing, speech recognition,<br />

biometrics and software<br />

engineering.<br />

After a peer review, 81 papers were<br />

published in the conference<br />

proceedings with ISBN number.<br />

Mr.Sudheer Reddy, MD of JayRobotix, gave a talk in a<br />

seminar organized by the department on Robotics on 23-<br />

09-2014 to II B. Tech Mech students.<br />

The department conducted a Faculty Development Program<br />

(FDP) on Non Destructive Testing in collaboration with<br />

M/S P. S. Metallurgical Services, Hyderabad from 25-09-<br />

2014 to 27-09-2014.<br />

The department organized a seminar on Recent Advances<br />

in Nano Materials in collaboration with Dr. A. R. Phani,<br />

Nano-Ram Technologies, Bengaluru on 20-10-2014 for III<br />

B. Tech Mech students.<br />

Industrial Visits<br />

III B.Tech Mech students visited Bharat Heavy Electricals<br />

Ltd., Ramachandrapuram, Hyderabad on 10-10-2014.<br />

II B.Tech Mech B students and II B.Tech Mech A students<br />

visited SDL Forge Ltd.,Charlapally on 19-09-2014 and 20-<br />

09-2014 respectively.


ISSUE <strong>08</strong> APR 2015<br />

RESEARCH FOCUS<br />

Ch. Venkateswarlu<br />

Principal, BVRIT, Narsapur<br />

data<br />

mining<br />

Scientific and<br />

Engineering<br />

Applications<br />

Data mining is a process of extraction of useful information and patterns<br />

from huge data. It is also referred to as knowledge discovery process. It is<br />

a multi-disciplinary field deriving ideas from diverse technologies such as<br />

machine learning, statistics, data bases, high performance computing, data<br />

visualization, and image processing. The advancement of Information Technology<br />

with the aid of novel data processing methodologies has made this approach to<br />

store and manipulate the enormous quantity of data for decision making. It<br />

dominates the commercial world with applications encompassing web mining,<br />

customer management, direct marketing, and electronic commerce. However,<br />

the important role that it plays in scientific and engineering field is increasingly overlooked. The issues and<br />

challenges that make the mining of scientific data are different from commercial or business data. There is a<br />

wide range of problems and application domains in science and engineering that can benefit from it. The<br />

various methods evolved at the intersection of artificial intelligence, machine learning, statistics, and database<br />

systems are involved in the process of mining the complex and enormous data produced in various disciplines of<br />

science and engineering. This article briefs the diversity of problems and application areas in science and<br />

engineering that can benefit from data mining.<br />

Astronomy: Data mining techniques have long been used in the fields of astronomy and astrophysics.<br />

Astronomy presents several unique challenges such as noise in the data resulting from the sensors used for<br />

data collection, missing or invalid measurements and non-trivial identification of objects in the case of images<br />

replicating the objects. Large volumes of data in high dimensional space must be transformed into lower<br />

dimensions feature space. These issues make astronomy a challenging field for the practice of data mining.<br />

Data mining techniques based on probability density functions, parallel algorithms, machine learning<br />

algorithms are widely used in the mining and analysis of astronomical data.<br />

Biological, chemical and medical sciences: Bioinformatics, chemical informatics and medicine are all<br />

areas where data mining techniques have been increasingly used. Bioinformatics focuses on computational<br />

analysis of gene sequences, gene expressions, protein data, and biophysical and biochemical structure of<br />

molecules. Data mining techniques have found an important role in genomics where they are extensively used<br />

in the analysis of genetic sequences and protein structure data bases. Gene related data as well as biological<br />

and medical data are often available in the form of images as well. Image mining techniques are used for<br />

analyzing the images of protein crystallography, mammograms, MRI scans, ultrasound, DNA micro arrays, and<br />

X-rays. In chemical sciences, data mining is used to analyze chemical data sets for molecular patterns and to<br />

identify systematic relationships between various chemical compounds and for analyzing the data driven by the<br />

combinatorial chemistry where a set of starting chemicals react in all possible combinations to produce large<br />

data sets. In all these sciences, data mining tools such as statistical and machine learning algorithms, clustering<br />

and classification algorithms, neural networks and hidden Markov models are widely used.<br />

Earth sciences, climate modeling and remote sensing: This field covers a broad range of topics with data<br />

mining opportunities in climate modeling and analysis, atmospheric sciences, geographical information<br />

systems and remote sensing. The types of problems to be addressed in earth sciences include ozone depletion<br />

and green house effects, desert and vegetation patterns, and land and ocean patterns. Earth sciences data is<br />

available not only as images from satellites but also as observations obtained from above or under the earth's<br />

surface. Information theoretic and machine learning techniques such as cluster analysis, singular value<br />

decomposition, block entropy, Fourier and wavelet analysis, phase-space reconstruction and artificial neural<br />

networks are being used for the tasks of segmentation, feature extraction, change detection, model-data<br />

comparison and model validation.<br />

Computer vision and robotics: The data mining tasks of these fields include automatic inspection of<br />

industries, fault detection, face recognition and tracking of eyes, gestures and lip movements, surveillance and<br />

vision for robot motion control. Expert systems with rules of inference, artificial intelligence techniques and<br />

genetic algorithms are used for data analysis applications of these fields.<br />

Engineering: Large amount of data generated from complex engineering problems provides an opportunity for<br />

the use of data mining techniques to address a variety of problems related to structural mechanics,<br />

computational fluid dynamics, material science and the semi-conductor industry. Different clustering<br />

algorithms, classification models and decision-making tools, statistical and neural network techniques, and<br />

machine learning systems are used for analysis of the data of engineering systems.<br />

Security and surveillance: Data mining methodologies of this field include applications such as finger print,<br />

human face recognition, character recognition, voice recognition, automated target recognition, video<br />

surveillance and network intrusion detection. Various techniques such as principal component analysis, Kalman<br />

filter, wavenets and support vector machines are used for the applications related to this field.<br />

Thus, data mining is a rich field with challenges and opportunities. The above list only scratches the surface in<br />

the variety of scientific and engineering problems that can benefit from data mining. The data analysis<br />

problems in science and engineering are getting more complex thus giving a wonderful opportunity for the<br />

application of mining methodologies.<br />

BVRIT Smart Learning<br />

Compiled by Dr. G. Venkataramana, Assoc.Prof in English, BVRIT<br />

BVRIT Smart Learning commenced for I B.Tech 2014 batch<br />

with twin objectives. Its primary objective is to identify and<br />

create awareness about the new tools and technologies to<br />

exemplify the interactive learning. And the subsequent<br />

objective is to create a technology driven collaborative learning<br />

environment. We are using Smart Learning tools to have a<br />

learner-centric and vibrant learning methodology. The students<br />

learn concepts through animation. This effective yet effortless<br />

activity makes the whole process a lifetime learning activity.<br />

BVRIT has tied up with Cognifront Software Solutions and even<br />

purchased eLearning content for 4 subjects-Engineering<br />

Maths, Engineering Drawing, Programming Languages and<br />

Engineering Mechanics.<br />

Presently, in smart learning classes, we are using eLSDM<br />

(JNTU's eLearning portal) and eLearning content (Cognifront).<br />

The eLearning content includes eLearning module, question<br />

papers, 3D animation and PPTs. The faculty can edit the<br />

available PPTs and use them in their regular class work. To<br />

effectively use the available content, all the classrooms are fullfledged<br />

smart learning classrooms with a projector, speakers,<br />

and internet facility.<br />

Mr.Dilip Reddy, Team Lead and Mr. Jayadev Rao, Assistant<br />

Manager, Globarena Technologies participated in the JNTUHeLSDM<br />

Training Programme on 6th December, 2014.<br />

BEYOND THE<br />

CURRICULUM<br />

Awareness session by Microsoft Innovation Center<br />

Microsoft organized an awareness session on "Understanding Cloud<br />

Computing with Microsoft Azure" at BVRIT Narsapur campus on 20-12-<br />

2014. The main theme of the session was to understand all the essential<br />

concepts of cloud computing through the monitoring and scaling<br />

services with Microsoft Azure.<br />

The evangelist for the session, Mr. Mohith, explained that this course<br />

will give students a thorough understanding of Microsoft Azure. He said<br />

that Microsoft Azure is a cloud computing platform and infrastructure,<br />

created for building, deploying and managing applications and services<br />

through a global network of Microsoft Managed datacenters. It provides<br />

both platform as a service (PaaS) and infrastructure as a service(IaaS).<br />

It supports many different programming languages, tools and<br />

frameworks including both Microsoft-specific and third-party software<br />

and systems”.<br />

9


10<br />

SVECW IETE IPL<br />

Poster Presentation<br />

Creativity and practical bent of mind are the two most<br />

important things for any successful engineering student. At<br />

SVECW, a lot of activities take place as a regular practice to<br />

bring out the hidden talents of students. On 18th of November,<br />

2014, IETE Student forum of the Department of Electronics and<br />

Communication Engineering conducted a Poster Presentation<br />

titled “IETE POSTER LEAGUE”. All the 94 participants<br />

presented posters in the latest research areas such as Robotics,<br />

3D printing, Gifi, touch screens and Space technology.<br />

Mr.V.Srinivasa rao, Asso.Prof. and Mr.K.Praveen kumar ,Asst.<br />

Prof were the Judges for the event. S.V.Padmaja, P.Sivaleela,<br />

Akhila Fathima, Sowmya, D.Yogitha, K.Anne Tryphosa, Gayathri<br />

and P.Sri Durga from II & III ECE were the winners.<br />

CLUB<br />

INQUIZITIVE<br />

New Initiatives of Club InQuizitive<br />

@ BVRIT Narsapur<br />

English Readers' Club (ERC)<br />

To inculcate the habit of reading English among the<br />

students and to enhance their English language skills, ERC<br />

was started in September, 2014. This club aims to create an<br />

air wherein students regularly get habituated to read some<br />

good English novels (both fiction and non-fiction),<br />

magazines, etc. It stocks some of the bestselling books.<br />

SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN<br />

FOREIGN LANGUAGES<br />

A Passport to success<br />

As technology is advancing rapidly, everyone is ready to<br />

work in any part of the globe. The greatest obstacle,<br />

then is to know how to communicate with others in this<br />

globalized set up. In such a scenario, learning foreign<br />

languages aids in better work environment and in<br />

creating good interpersonal relationship. Shri Vishnu<br />

Engineering College for Women is much ahead of most of<br />

the institutions in providing foreign language training.<br />

Department of Basic Sciences in association with Global<br />

Language Labs, Chennai, conducted three foreign<br />

language programs from October 20 to November 22,<br />

2014. 82 students from B.Tech. I, II & III years underwent<br />

a rigorous training program in Spanish, Japanese and<br />

German for the Basic Level Course.<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

SVECW calls for<br />

Swatch Bharath<br />

Inspired by the speech of our Prime Minister, Sri<br />

Narendra Modi, Swatch Bharath program was initiated<br />

at SVECW by the Principal. The Vice Principal, staff and<br />

students were actively involved in the program. They<br />

realized that cleanliness is next to Godliness and<br />

decided to bring awareness among masses in the<br />

surrounding areas of Vishnupur. All of them flocked<br />

together and cleaned up the roads, bus shelter and<br />

many other places enthusiastically. The students and<br />

staff urged the neighborhood people to maintain clean<br />

environment in order to create better health and living<br />

conditions. At the end of it, all the students and staff<br />

took a vow that they would never litter around and<br />

would ever keep their surroundings clean.<br />

musical<br />

extravaganza!!!<br />

SA RE GA MA - 2K14<br />

Music acts like fuel to our mind and more importantly it<br />

kindles creativity since peacefulness pervades both our<br />

body and mind. It keeps us lively and active and drives<br />

away dullness. Vishnu Cultural Club aims to bring out<br />

students' talent in fine arts and enhances their learning<br />

abilities. Recently, the club has conducted a program<br />

“SA RE GA MA -2K14” to sharpen students' latent talent<br />

in music. Students from various colleges have<br />

participated in it. There were different categories in<br />

which students could participate and prove their talent.<br />

Special performances were given by the students of<br />

SVECW and SVCP. Every moment of this event has<br />

created an indelible impression in their minds and they<br />

still cherish it.<br />

BBC Learning English<br />

A unique interactive learning program that helps students<br />

improve their accent, pronunciation, and vocabulary was<br />

started in November, 2014. Students make use of BBC<br />

WORLD Service – Learning English Kit. There are three<br />

sessions a week – 2 hrs a session. The Student lead is Ms<br />

Simpi Kumari ( 2 ECE) for girls & Mr. Rohith N (4 ECE)<br />

for boys.<br />

Start with WORDS<br />

This initiative was taken on 15th of November, 2014 to<br />

enhance the quality of speaking English through better<br />

vocabulary. Every morning, a 'WORD' is sent through an<br />

SMS to the students and they can respond to it with an<br />

answer. The meaning of the word is sent within half an hour.<br />

The winners names will be posted on Facebook page (Erc<br />

Bvrit).<br />

For complete details regarding Club InQuizitive, visit<br />

http://bvrit.ac.in/index.php/club-inquizitive<br />

TOP 50<br />

Performing Colleges<br />

Award by IBM<br />

Shri Vishnu Engineering College for Women emerged as<br />

one of the top 50 colleges in IBM TGMC'13 Contest<br />

throughout India. Prof.P.Venkatarama Raju, HOD -IT<br />

received the “Top-50 Performing Colleges Award” for<br />

IBM TGMC 2013 on 15th October 2014 at IBM TGMC<br />

felicitation ceremony conducted at CMR Institute of<br />

Technology, Bangalore.<br />

SPIC MACAY<br />

SVECW proudly announces its association with SPIC<br />

MACAY which exposes to the youth the wonders of our<br />

culture and heritage. It seeks to foster the traditional<br />

Indian values and to generate awareness of the cultural<br />

traditions and heritage of India. SPIC MACAY is the<br />

Society for the Promotion of Indian Classical Music And<br />

Culture Amongst Youth which voluntarily organizes<br />

more than 5000 events of classical music, dance, folk<br />

arts, crafts and many more to bring awareness of the<br />

rich cultural tapestry as it is one of the significant<br />

means of educating people around the world. Most<br />

importantly, it creates an ocean of values and<br />

inculcates the art of 'giving' which in turn makes a<br />

better human being.<br />

On 7th of December, 2014, our Chairman, Shri<br />

K.V.Vishnu Raju inaugurated a chapter of SPIC MACAY<br />

at SVECW. The Directors, Principals, faculty and<br />

students of all the colleges at Bhimavaram Campus<br />

witnessed the inaugural performance by a troupe of<br />

Purulia Chau dancers from West Bengal. The dance<br />

performance was scintillating and all the spectators<br />

were spell bound for about one and a half hours. The<br />

significance of Indian culture slowly pervaded in the<br />

minds of everyone who was present there.


ISSUE <strong>08</strong> APR 2015<br />

11<br />

BIG LEAP<br />

VISHNU INSTITUTE OF TECHNOLOGY<br />

NBA Accreditation<br />

Vishnu Institute of Technology was accredited for two years<br />

by National Board of Accreditation (NBA) on 18th of<br />

November, 2014.<br />

Guest Lectures<br />

Interacting with experts is a distinctive and significant factor<br />

in learning innovative things both for students and teachers.<br />

A guest lecture paves the way for such an opportunity:<br />

Dr. M. Chakravarthy, a Scientist-H, DLRL, Hyderabad,<br />

delivered a lecture on “Wide Band Antennas for Defence<br />

Applications” for III B.Tech ECE students on 5th of November,<br />

2014.<br />

Dr. N. Srinivasa Rao delivered a lecture on “Remote Sensing<br />

and GIS” for II, III, IV B.Tech Civil Engineering students on<br />

15-09-2014.<br />

Dr. P. Pavan Kumar (PhD - UoH), FreeLancer, delivered a<br />

lecture on ”Document Image Analysis and Recognition” for<br />

final year B.Tech CSE students on 05-<strong>08</strong>-2014.<br />

Training Programs<br />

TCS organized a program on “Employability skills” for final<br />

year engineering students of Vishnu Institute of Technology<br />

on 31-07-2014.<br />

Elephos training team conducted Placement & Training<br />

classes for final year Engineering students from 14th July to<br />

19th July and from 21st Aug to 28th Aug. 2014.<br />

FACE Institution conducted Tech Mahindra relavent training<br />

for final year Engineering students from 10th Sept to 12th<br />

Sept, 2014.<br />

A training program on Aptitude was conducted for the final<br />

year engineering students by TIME institute, Vizag, on 10th<br />

and 11th November, 2014.<br />

Research Front<br />

Dr. D. Suryanarayana, Director and Principal of Vishnu<br />

Institute of Technology, gave a presentation on his<br />

research project under DST “Effective Semantic Search<br />

through Cognitive Machine Learning based Natural<br />

Language Understanding “ at Shoranpur, Kerala, during 6th<br />

and 8th of November, 2014.<br />

B H I M A V A R A M<br />

SMT. B.<br />

SEETHA<br />

POLYTECHNIC<br />

Career Development Centre<br />

Present day technological developments entail new strategies to adopt<br />

and adapt to the global trends successfully. To enable the students to rise<br />

to the occasion and create a niche for themselves in the present day<br />

world, Vishnu Career Development Centre was inaugurated by<br />

Chairman, Shri K V Vishnu Raju on 14th of November, 2014. The<br />

objective of this centre is to play a key role in the career acceleration of<br />

the students providing opportunities for talent acquisition, self<br />

Assistive Technology Lab @ VIT, Bhimavaram<br />

On 5th of December 2014, students organized an exhibition showcasing their assistive devices like Voice Box, Human Body Parts Identifier, etc. at ATL.<br />

Library Week Celebrations<br />

Gaiman, an English novelist and screenplay writer, said, “Literacy is more important<br />

than ever it was, in this world of text and email, a world of written information. We<br />

need to read and write, we need global citizens who can read comfortably,<br />

comprehend what they are reading, understand nuance, and make themselves<br />

understood. Libraries really are the gates to the future.”<br />

To imbibe such a spirit, and to inculcate the habit of utilizing the library in students,<br />

Vishnu Institute of Technology organized five events — Collage, Reverse Reading,<br />

Quiz, Poster Presentation and Book Reading & Presentation during Library Week<br />

held from 14th to 20th of November, 2014. Dr. A.L Narasimha Raju, Principal of VSK<br />

Degree College and former Senior Librarian, was invited as the Chief Guest for the<br />

Valedictory function of Library week celebrations.<br />

Workshops<br />

Total Station Workshop was conducted for II B.Tech Civil<br />

Engineering students from 28th of August to 3rd of<br />

September, 2014 by Flash Infratech Pvt Ltd, Hyderabad.<br />

Total Station is used to calculate the areas of site which are<br />

of different shapes and also to find the elevations of<br />

certain structures. This gives an accurate and fast result.<br />

This modern equipment is used widely in surveying<br />

applications.<br />

Service to the Needy<br />

SeethaUnitedHands(SUH)<br />

With a view to develop social<br />

responsibilityinstudentstohelpthe<br />

poorandtheneedy,'SEETHAUNITED<br />

HANDS' (SUH) was initiated in 2011<br />

w i t h a c t i v e i n v o l v e m e n t o f<br />

Mr.Y.N.V.Satyanarayana, HOD of ECE<br />

Dept., Ms.M.Lalitha Kumari, HOD of<br />

EEEDept.,andsomeofour2009batch<br />

EEE students. This was executed<br />

underthe guidanceofourPrincipal<br />

andtheVice-Principal.<br />

Wehavebeendonatingtheamount<br />

whichwascollectedbySUH, tothe<br />

peoplewhoareinhelplesscondition.<br />

The details of SUH amount/fund<br />

donated to various people and<br />

charitiesaregivenbelow:<br />

expression and skill development - technical skills, soft skills and life<br />

skills. Special initiatives like expert guidance on employment<br />

opportunities, placement preparation, guest lectures, seminars and<br />

industry interactions will provide the students the much needed<br />

platform to manage transition, realize their goals and to attain success.<br />

The significant factor is that it is completely student-centred.<br />

Rs.5,000/- was used to purchase<br />

utensils and other necessary articles<br />

for“ArunodayaManoVikasKendra”.<br />

Rs.10, 000/- was givcn to a student<br />

namedP.AjayKumar,(12093-AEI-243)<br />

wholosthishouseinafireaccident.<br />

·<br />

Rs. 7,500/- was given for medical<br />

treatmenttoacancerpatient,Mr.<br />

Industrial Visits<br />

Industrial visits sensitize students to the practical<br />

challenges that organizations face in the business<br />

world. They also give greater clarity about various<br />

management concepts for the people as they can<br />

practically see how these concepts are put into action.<br />

57 MBA final year students visited NFCL, Kakinada on<br />

25th of October, 2014.<br />

43 final year engineering students of VIT visited John<br />

Deer Company at Tadepalligudem, on 15th of<br />

October, 2014.<br />

Mohammad Jinnah of Tallapalem<br />

nearRamachandrapuram.


12<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

GET SET<br />

Academic<br />

Activities<br />

multiplied!<br />

SVECW always strives to provide<br />

opportunities to its faculty for<br />

improving teaching practices and<br />

updating themselves with the latest<br />

developments in their respective fields.<br />

Conferences, workshops and seminars,<br />

therefore, have a very important place<br />

in engineering education. They add a<br />

great deal of value to learning because<br />

the delegates share their expertise, and<br />

practical experience in implementation<br />

to stimulate thought and useful<br />

interactions. The faculty members,<br />

technicians and students of SVECW<br />

have undergone immense training in a<br />

series of workshops during 2014. The<br />

TEQIP II (Technical Education Quality<br />

improvement Program) aided by World<br />

Bank provided the necessary financial<br />

aid to conduct these workshops in order<br />

to take the technical education to the<br />

next level.<br />

Workshop<br />

on Solar<br />

Racing Car<br />

Department of Mechanical Engineering<br />

conducted a two- day workshop on<br />

“Solar Racing Car” from 29th November<br />

to 1st December, 2014. Students learnt<br />

about 'complete rule book of Indo Asian<br />

Solar Challenge and installation of Solid<br />

Works 2013 software. They were taught<br />

3D drafting. They were also given some<br />

tasks on how to draw chassis in two and<br />

three dimensional view. Later they<br />

learnt how to assemble chassis with stub<br />

axle, kingpin bolt, kingpin nut and tire.<br />

Students got knowledge about<br />

manufacturing process of chassis and<br />

also the component to be mounted on<br />

the chassis in equal proportions on the<br />

front and rear part of the Solar Car. It<br />

was a very good learning experience for<br />

the students.<br />

Workshop on<br />

“IBM BLUEMIX”<br />

The Department of Information Technology<br />

organized a workshop on “IBM BLUEMIX" on 17.09.<br />

2014. This Course was intended to get hands on<br />

experience on Mobile Application Development<br />

using IBM Bluemix and assist students to build some<br />

of the best cloud based projects for TGMC-14. It<br />

aimed at guiding them to develop and submit the<br />

application for IBM TGMC 2014, India's largest<br />

student technology contest, two years running in the<br />

Limca Book of Records!<br />

An online Training<br />

Program on Pedagogy<br />

for Effective Use of ICT<br />

in Engineering Education<br />

Department of IT organized an Online training<br />

program through QEEE to all the teaching faculty of<br />

various departments of SVECW. This program was<br />

conducted in two phases. IIT Bombay was pleased to<br />

conduct this program for teaching faculty in the<br />

QEEE institutes remotely, where participants from<br />

QEEE institutes attended the workshop. Through this<br />

program, interactive lectures were delivered in the<br />

morning and tutorials or discussions were held in the<br />

afternoon.<br />

Workshop on<br />

Computational Fluid<br />

Dynamics (CFD)<br />

Department of Mechanical Engineering conducted a<br />

two-day workshop on “Computational Fluid<br />

Dynamics” (CFD) on 18th & 19th of September, 2014.<br />

CFD is a branch of fluid mechanics that uses<br />

numerical methods and algorithms to solve and<br />

analyze problems that involve fluid flows. Computers<br />

are used to perform the calculations required to<br />

simulate the interaction of liquids and gases with<br />

surfaces defined by<br />

b o u n d a r y<br />

conditions. Mr.<br />

Sushanth and Mr.<br />

Deepak of AEROTRIX<br />

a n d S K Y F I L a b s<br />

Bangalore were the<br />

Resource Persons.<br />

Workshop on Speech Signal<br />

Processing: Hands on Experience<br />

The Department of ECE conducted a two-day<br />

workshop on “Speech Signal Processing: Hands on<br />

Experience” from 28 November to 29 November<br />

2014 under TEQIP, Phase-II. The Program was<br />

intended to develop their skills in simulation using<br />

MATLAB software.<br />

Workshop on<br />

MATLAB & it's<br />

Applications<br />

This workshop was intended for the<br />

broader academic community which<br />

seeks to explore the impact of MAT LAB<br />

in the industry and academics. It<br />

provided students with a personalized<br />

experience that was rich with technical<br />

knowledge. This workshop covered basic<br />

c o n c e p t s o f M AT L A B a n d i t s<br />

applications in various areas.<br />

Workshop on<br />

MicroController &<br />

it's Applications<br />

This workshop was conducted to help lab<br />

technicians who would like to explore the<br />

impact of Micro controllers in the industry. It<br />

covered topics from the basic concepts of<br />

electronic components to advanced<br />

microcontroller like PIC Microcontroller and<br />

Arduino Microcontroller. The Resource Persons<br />

were the faculty of SVECW. The sessions were<br />

for 5 days and it was a learning experience to<br />

the participants.<br />

Workshop on Preventive<br />

Maintenance of Lab<br />

A one-day workshop on “Preventive Maintenance of Lab Equipment“ was conducted for lab<br />

technicians on 22nd of November, 2014 under TEQIP-II. Mr. R. Satish Kumar, ADE, Protection,<br />

APEPDCL, Bhimavaram and Mr. Gopala Krishna, ADE, HT Meters, APEPDCL were the Resource<br />

Persons. The workshop benefitted the technicians. A National Level one-day Workshop on “IPR<br />

and Patents” under TEQIP –II was conducted on 25th of October, 2014. The Resource Person was<br />

Dr. C. Kameswara Rao, Retired Deputy Manager, IPR & P Cell, BHEL R&D, Hyderabad. The<br />

workshop was meant to help faculty as well as III B.Tech EEE students.<br />

A National Level two-day Workshop on “Familiarization with Aerostat Technology” under TEQIP-<br />

I I w a s<br />

organized on<br />

28th and 29th<br />

of November,<br />

2014 for the<br />

students of III<br />

B. Te c h . T h e<br />

R e s o u r c e<br />

Person was Dr.<br />

Raj Kumar S.<br />

Pant, Prof., IIT<br />

Mumbai.


ISSUE <strong>08</strong> APR 2015<br />

13<br />

GO SVECW<br />

Guest Lectures And Awareness Programs<br />

Industry expert lecture was delivered on<br />

“Operational Challenges & Maintenance of<br />

Distribution System" on 25th of July, 2014.<br />

Industry expert lecture on "HR & Personality<br />

Development Skills" was given on 26th of July,<br />

2014.<br />

A Guest Lecture on “PLC automation” was<br />

given by Mr. N. Bhanu Prasad, Bangalore,<br />

Seimens Pvt. Ltd., for III B.Tech students on 1st<br />

of November, 2014.<br />

A Guest Lecture was organized on “Testing and<br />

Maintenance of Electrical Machines” to<br />

enlighten the students of II EEE on 24th of<br />

November, 2014 under TEQIP-II. A. Vijaya<br />

Bhaskar, Sr. Engineer, BHEL, Hyderabad was the<br />

Resource Person.<br />

Industrial Visits<br />

II B.Tech EEE students visited Automated<br />

Substation, Penugonda, West Godavari on 19th<br />

of July, 2014 to learn the functioning of a<br />

Substation.<br />

II B.Tech EEE students visited Rama Krishna<br />

Winding Works at Kakinada, East Godavari<br />

District on 15th of November, 2014 to gain<br />

practical knowledge of the same .<br />

III B.Tech EEE students visited Vennar Ceramics<br />

at Perikigudem, Krishna District on 16th of<br />

November, 2014.<br />

III B.Tech EEE students visited Rolex Paper Mills<br />

(Maharaja Paer Mills) at Baggeswaram, West<br />

Godavari District on 16th of November, 2014.<br />

Smile a<br />

While<br />

Mother to Son:<br />

Who is Tippu Sultan?<br />

Son:<br />

Don’t know.<br />

Mother:<br />

Sometime give attention to study also<br />

Son to Mother:<br />

Do you know Chinky Aunty?<br />

Mother:<br />

Don’t know<br />

Son:<br />

Sometime give attention to Dad also


14<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

UPPER<br />

CUT<br />

Dr. D. Suryanarayana is the Director and<br />

Principal of Vishnu Institute of<br />

Technology, Bhimavaram. He graduated<br />

in Mechanical Engineering from SRKR<br />

Engineering College, Bhimavaram and<br />

pursued his Post-graduation in<br />

Computer Science Engineering from<br />

Andhra University. He holds a doctorate<br />

in Computer Science Engineering from<br />

Acharya Nagarjuna University. He has<br />

experience spanning over three<br />

decades in industry, academics and<br />

administration. Currently, he is working<br />

on a DST research project in the area of<br />

Cognitive Science.<br />

Favorite book of all time<br />

Kautiliya's Arthashastra<br />

Teacher who changed my life<br />

My teacher at school<br />

Gorthi Kama Sastry<br />

A Perfect day out -<br />

what, where, with whom<br />

Any seashore with my family<br />

The best advice I've ever been given<br />

Pace, precision and passion<br />

lead to perfection.<br />

My Watchword – motto, rule of action<br />

Discipline<br />

The prettiest natural landscape<br />

I've ever seen<br />

Nilgiri Hills<br />

The most treasured book in my library<br />

The Mahabharatha<br />

Song that makes me move<br />

no matter how low I feel<br />

The motivational song<br />

'Kala Kanidi, viluvainadi'<br />

from the movie Velugu Needalu<br />

Favorite famous person<br />

I admire - living or dead,<br />

whom I'd like to meet<br />

Narendra Modi<br />

If I had one hour to live, what would I do?<br />

Explain to my family what to do next<br />

Favorite movie of all time<br />

Moogamanasulu<br />

Favorite Quote<br />

Success leads to success


ISSUE <strong>08</strong> APR 2015<br />

Karthik's<br />

Column<br />

2006-10 batch, BVRIT<br />

Are you selling shoes too?<br />

The world is how it was yesterday. It will be the same tomorrow.<br />

The critics, the naysayers, the mediocrity-obsessed people, the<br />

confused ones, the spoiled brats, the drama queens, the drug<br />

addicts, the sex-maniacs, the whiners, the haters, no one's going to<br />

change a bit. They are forever stuck in a box of stagnation kidding<br />

themselves that they enjoy it.<br />

While on the flip side, you have the optimists, change-seekers, the<br />

shell-breakers, the game-changers, the unconventionalists, the<br />

trendsetters, the outspoken, the dashing ones, the evolvers,<br />

innovators, the creativity-maniacs,the monks, the builders, the<br />

makers, no one's going to change a bit. Even these are forever<br />

stuck in a frenzy to revolutionize their life. They also kid<br />

themselves that they enjoy it.<br />

No one actually knows who's enjoying more. Though the world is<br />

so much better off with the second category and without the first<br />

category.<br />

So, decide your side. Jump into the boat. The sail has already<br />

begun, don't waste it on the shore. And mind you, don't you better<br />

swing between the boats. That's even worse. You'll end up doing<br />

nothing but aging.<br />

Epilogue:<br />

I once read a story about two salesmen who sold shoes. Both of<br />

them were sent to an island where no one wore shoes. Not even a<br />

single one. The first one called his head-office and yelled “No one<br />

wears shoes here. Cancel the shipment!”<br />

The second called and yelled “No one wears shoes here. Double<br />

the shipment!”<br />

Now, you can tell who is in which category.<br />

15<br />

Defining Happiness<br />

Thought provoking msg from Chetan Bhagat<br />

(Courtesy Sri S.Ramkumar, Director, SVES)<br />

Yesterday, I was driving, and the FM radio<br />

went off for few seconds. I thought, I should<br />

have an iPod. Then suddenly I realized that I<br />

have not used my iPod in last 6 months. And<br />

then, more things, Handy cam in last 2 years,<br />

Digital Camera in last 2 months, DVD player in<br />

last 1 month and many more.<br />

Now I can say that I bought that Handy cam<br />

just out of impulse, I have used it twice only in<br />

last 4 years.So, what's wrong and where?<br />

When I look at myself or my friends I can see it<br />

everywhere. We are not happy with what we<br />

have but all are stressed and not happy for the<br />

things we don't have. You have a Santro, but<br />

you want City; You have a City, but you want<br />

Skoda. Just after buying a new phone, we need<br />

another one. Better laptop, bigger TV, faster<br />

car, bigger house, more money, and I means,<br />

these examples are endless.<br />

The point is, does it actually worth?<br />

Do we ever think if we actually need those things<br />

before we want them?<br />

After this, I was forced to think what I need and<br />

what I don't. May be I didn't need this Handy<br />

cam or the iPod or that DVD player.<br />

When I see my father back at home. He has a<br />

simple BPL colour TV, he doesn't need 32" Sony<br />

LCD wall mount. He has a cell phone worth Rs<br />

2,500. Whenever I ask him to change the phone,<br />

he always says, "It's a phone; I need this just<br />

for calls."And believe me; he is much happier in<br />

life than me with those limited resources and<br />

simple gadgets.<br />

The very basic reason why he is happy with so<br />

little is that he doesn't want things in life to<br />

make it luxurious, but he wants only those things<br />

which are making his life easier.<br />

It's a very fine line between these two, but after<br />

looking my father's life style closely, I got the<br />

point. He needs a cell phone but not the iPhone.<br />

He needs a TV but not the 32" plasma. He<br />

needs a car but not an expensive one.<br />

Initially I had lot of questions.I am earning<br />

good; still I am not happy...why? I have all<br />

luxuries; still I am stressed.... ......why? I<br />

had a great weekend, still I am feeling<br />

tired...... why?<br />

I met lot of people, I thought over it again and<br />

again, I still don't know if I got the answers, but<br />

certainly figured out few things. I realize that<br />

one thing which is keeping me stressed is the<br />

"stay connected" syndrome. I realized that, at<br />

home also I am logged in on messengers, checking<br />

mails, using social networks, and on the top of<br />

that, the windows mobile is not letting me<br />

disconnected. On the weekend itself, trying to<br />

avoid unwanted calls and that is keeping my mind<br />

always full of stress.<br />

I realized that I am spending far lesser money<br />

than what I earn; even then I am always worried<br />

about money and more money.<br />

I realized that I am saving enough money I would<br />

ever need, whenever needed. Still I am stressed<br />

about job and salary and spend.<br />

May be, many people will call this approach "not<br />

progressive attitude", but I want my life back.<br />

Ultimately it's a single life, a day gone is a day<br />

gone. I believe if I am not happy tonight, I'll<br />

never be happy tomorrow morning.<br />

I finally realized that meeting friends, spending<br />

quality time with your loved one's; spending time<br />

with yourself is the most important thing.<br />

If on Sunday you are alone and you don't have<br />

anybody to talk with, then all that luxuries life,<br />

all that money is wasted.<br />

May be cutting down your requirements, recalculating<br />

your future goal in the light of<br />

today's happiness is a worthwhile thing to do.<br />

May be selling off your Santro and buying<br />

Honda City on EMIs is not a good idea. I<br />

believe putting your happiness ahead of money is<br />

the choice we need to make.<br />

I think, a lot can be said and done but what we<br />

need the most is re-evaluation of the value of<br />

happiness and time we are giving to our life and<br />

people associated with it.<br />

Think about it!


16<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

CASE STUDY METHOD<br />

It's relevance in<br />

today's pedagogy<br />

Dr.T.V.Rao, M.B.A.,Ph.D., CAIIB, ACIBS(UK) worked in the Banking Industry in<br />

India and abroad and has been teaching at reputed B.Schools. Presently, he is a<br />

Professor in the MBA Dept. BVRIT, Narasapur<br />

Case study method of teaching has<br />

become very popular in modern<br />

education. This method of imparting<br />

knowledge was practised in India<br />

even in the Vedic times. The<br />

effectiveness of this method can be<br />

best expressed by quoting an ancient<br />

Chinese Proverb: “Tell me and I will<br />

forget, show me and I may remember,<br />

involve me and I will learn”.<br />

In modern times, Harvard Business<br />

School started using case studies<br />

from 2010. Most of the business<br />

schools in India today adopted the<br />

case study method as an integral part<br />

of their pedagogy. JNTUH also<br />

emphasizes on it and the syllabus is<br />

designed giving weightage to case<br />

study method of learning. In MBA<br />

programs of most of the business<br />

schools and universities, more than<br />

400-500 cases on an average are<br />

discussed. In the process, the<br />

students are exposed to the<br />

numerous situations of industries. So<br />

when they go out of the portals of the<br />

schools/universities, they are aware<br />

of how the real world operates and<br />

are in an eminent position to quickly<br />

adapt to the complexities of modern<br />

industry/business. The essence of<br />

case study method is to challenge the<br />

existing knowledge.<br />

This article provides useful<br />

suggestions to effectively analyze the<br />

case and come up with a proper<br />

solution, examining various<br />

alternatives of case under study.<br />

Examining various alternatives<br />

involved in a case brings about<br />

maximum student participation and<br />

enhances his/her knowledge.<br />

In the initial stages, students may find<br />

it difficult to effectively participate,<br />

but the right methodology and helpful<br />

attitude of the faculty would ensure<br />

maximum benefits in the form of<br />

higher learning experience.<br />

Besides possessing analytical skills,<br />

good communication skills on the part<br />

of the student is an important prerequisite.<br />

Participation in case<br />

discussion will enable the student to<br />

develop verbal skills and it also<br />

enhances the confidence levels which<br />

is a sin-qua-non to succeed in a<br />

competitive environment.<br />

Cases vary in terms of their content.<br />

We may specify the following<br />

categories:<br />

a) Highly structured long cases<br />

with problems.<br />

b) Short structured cases.<br />

c) Long instructional cases or<br />

problem identifying cases.<br />

d) Ground breaking cases covering<br />

latest concepts.<br />

The stages involved in handling the<br />

case analysis are as under :<br />

1) Reading the text thoroughly<br />

2) Analyzing the exhibits<br />

3) Generating alternative courses<br />

of action<br />

4) Evaluating the alternatives<br />

5) Recommending Action Plan<br />

In an article titled “A framework for<br />

student case preparation”,<br />

C.C.Lundberg and C.Enz suggested a<br />

six- step process for case handling.<br />

Reading the case thoroughly is<br />

important as cases are complex or<br />

descriptive where issues may not be<br />

clearly laid out. A comprehensive<br />

reading with analysis of the exhibits<br />

would enable the participants to<br />

arrive at alternative courses of action.<br />

Ideally, the instructor should divide<br />

the class into groups so that each<br />

group can argue for one alternative<br />

and then the instructor should<br />

moderate and help the class to arrive<br />

at a consensus, so that a unified<br />

action plan can be recommended.<br />

Formation of groups is a very<br />

important aspect. Many B-Schools go<br />

to the extent of fixing groups at the<br />

beginning of the semester, so that<br />

there is reasonable consistency<br />

between the groups in terms of size<br />

and composition. Some schools also<br />

rotate students among groups.<br />

Harvard Business School emphasizes<br />

the need to prepare a proper Teaching<br />

Note for every case. A Teaching Note<br />

is a very effective tool in ensuring a<br />

comprehensive discussion on the<br />

case.<br />

The efficiency of the faculty lies in<br />

structuring the session time and<br />

apportioning time share for<br />

presenting the synopsis , discussion<br />

in groups and presentation by groups<br />

of their view points on different<br />

alternatives. The protagonists and<br />

antagonists of a particular alternative<br />

should be encouraged to put forth<br />

their view points. The faculty should<br />

listen carefully to the view points of all<br />

the groups and them summarize and<br />

present his own views. It is not that<br />

there can be only one action<br />

desirable. There may be cases where<br />

it is difficult to adopt only one course<br />

of action. Then the decision may be<br />

left to the individual groups and allow<br />

divergent viewpoints to prevail.


ISSUE <strong>08</strong> APR 2015<br />

N A R S A P U R<br />

VIPER<br />

PosterPresentation<br />

Dr.A.Ramesh,PrincipalVIPER<br />

gave a Poster Presentation<br />

on“HighPrevalenceofType<br />

2 Diabetes Mellitus and<br />

otherMetabolicDisordersin<br />

Rural Central Rajahmundry”<br />

inthe7thWorldCongressof<br />

MAKING<br />

A MARK<br />

s p o k e a b o u t t h e i d e a l s o f E l e n k i<br />

VenkataRamayyawhoisthe“ArchitectofPublic<br />

Library Movement in India.” Quiz, Debate,<br />

Library Hunt and Essay Writing competitions<br />

wereconductedforthestudents.Dr.A.Ramesh,<br />

Principal VIPER distributed the prizes to the<br />

winners.OntheValedictoryday,SriRamkumar,<br />

theDirectorSVESwastheChiefGuestandhe<br />

encouragedthestudentstoinculcatethehabit<br />

ofreadingregularly.<br />

GUEST TALK<br />

Contemporary Approach to<br />

Performance Management<br />

in Organizations<br />

17<br />

FIP Pharmacy and Pharmaceutical Sciences in<br />

Bangkok,Thailandwhichwasheldduring31st<br />

Aug-4thSeptember,2014.<br />

IndustrialVisits<br />

Theprocessoflearningismoreeffectivewhen<br />

students are exposed to real working<br />

conditions. Industrial visits ensure that the<br />

theoretical knowledge is reinforced through<br />

practicalexperience.<br />

OurstudentsofB.PharmandM.Pharmvisited<br />

M/sSuvenLifeSciencesatPashamylaramIDA<br />

on 01/11/14. Two of faculty members -<br />

M r . R a m a n j a n e y u l u a n d M r s . B h a v a n i<br />

accompaniedthem.TheunithasBulkdrugand<br />

formulationsdivisionledby Mr.Srinivasand<br />

Mr.Ravi Chandra Gupta respectively. The<br />

formulationsunitwasapprovedbyUSFDA.The<br />

visitwasfruitfulasthestudentsbenefittedfrom<br />

learningabouttheoperationsinbulkdrugs.<br />

20 final year Pharma students visited<br />

Dr.Reddy'sPlant locatedatBachupally.There<br />

theysawhowcapsuleswerefilledandblister<br />

packed. They observed a real life work<br />

environment.<br />

LibraryWeekCelebrations<br />

Mrs.Rajini, Librarian VIPER organized Library<br />

week celebrations from 14 to 20 November,<br />

2014.Ontheinauguralday,Dr.RajendraPrasad<br />

SwachBharath<br />

Dr.A.Ramesh, andMrs.Srilathaalongwith90<br />

first year Pharma students participated in<br />

Swach Bharath program on 1st November,<br />

2014.Theycleanedthesurroundings,drainage<br />

system and leveled the roads with mud.<br />

Ms.Sunitha Lakshma Reddyalsoparticipated<br />

intheprogram.<br />

Achievements<br />

Ourstudents,P.AnilKumar,HCTransportation<br />

(IV year), K.Swetha, Editorial (IV year), and<br />

Sarleen SardarEditorial(IIyear)wereselected<br />

as members of Helping Committee for<br />

International Pharmaceutical Student<br />

Federation (IPSF) for World Congress 2015<br />

whichwasheldatMarriottfrom29thJuly-9th<br />

August in Hyderabad. Jhansi (III year) was<br />

selectedasamemberinIPCstudentcommittee<br />

for2015.<br />

APTICON<br />

ANationalConference,APTICONwasorganized<br />

with the theme, “Emerging Trends in<br />

PharmacyProfession&Education”during28th<br />

-30thNovember,2014.Dr.RameshAllurigave<br />

a Poster Presentation on “Brain Global<br />

Positioning System in Alzheimer's Disease”.<br />

Another interesting Poster Presentation on<br />

“Protective Effect of Ethanolic Extract of<br />

HeliotropiumindicumAgainst Transient Global<br />

Ischemia Induced Brain Damage in Rats” was<br />

given by Dasarapu Santhosha, Alluri Ramesh,<br />

EmandiHemalatha,andMulothuNagulu.<br />

NationalElocutionCompetition<br />

NationalElocutionCompetitionwasorganized<br />

by IPA with VIPER as host college on 29th<br />

December, 2014. Dr.A.Ramesh is a State<br />

CoordinatorforNEC.Studentsfromacrossthe<br />

State enthusiastically participate in the event.<br />

The topic was “Responsible use of Medicines<br />

and the role of the Pharmacist”. Ms.Neha<br />

TabussamofDeccanSchoolofPharmacyand<br />

Ms.Neha Takreem of Sri Indu College of<br />

Pharmcy won the 1st and the 2nd prizes<br />

respectively.SriKrishnaMohan,BOSJNTUHwas<br />

the Chief Guest. Mr.Krishna Prasad, CEO &<br />

Director of Cito Health Care, Mr.Sreedhar of<br />

Clinfox International Ltd and Dr.T.Suneeti of<br />

BVRITwerethejudgesforthiscompetition.<br />

Cdr Santosh Nagarajan (Retd.)<br />

B.E (Hons) (EEE),<br />

M.E (Electronics & Telecommunication),<br />

MBA (HR)<br />

He is currently working for Hitachi<br />

Consulting in the Learning &<br />

Development space. He is<br />

responsible for Leadership<br />

Development Programs for<br />

Managers and above in his<br />

Organization. He facilitates<br />

Leadership Programs for<br />

employees across India, China,<br />

Singapore and Malaysia using<br />

different methodologies viz.<br />

Classroom, Video-Conference,<br />

Webinars etc.<br />

The Performance Management System<br />

has evolved over the years focusing on<br />

objectivity and measuring employee<br />

contribution to the Organization as a<br />

whole. From an employee stand point,<br />

performing one's job to the expectations<br />

of their Reporting Manager is a thing of<br />

the past. Contemporary Performance<br />

Management Systems have become<br />

very robust in capturing employee<br />

contribution under four key pillars of<br />

measurement. These pillars include:<br />

1. Contribution to Organizational<br />

Objectives<br />

2. Contribution to Functional Objectives<br />

3. Contribution to Individual Objectives<br />

4. Actions & behaviors demonstrated<br />

by the Employee<br />

Every employee is expected to align &<br />

contribute to organizational objectives<br />

and initiatives. This is because every<br />

employee needs to demonstrate<br />

belongingness and proactively seek<br />

challenging assignments to propel the<br />

organization towards realizing its vision<br />

& mission.<br />

I n a d d i t i o n , e v e r y e m p lo y ee i s<br />

measured in terms of the value addition<br />

made to his or her function within the<br />

organization. This would include all<br />

functions viz. Operations, Finance, Sales<br />

& Marketing, Human Resources and<br />

Engineering to name a few. Introduction<br />

of innovative practices & systematizing<br />

processes to improve productivity and<br />

reduce cost is a key measure under this<br />

pillar.<br />

Every employee plays the role of an<br />

individual contributor, while some may<br />

play additional roles including that of<br />

managing teams. The individual<br />

objectives emanate from the key<br />

deliverables expected in that specific<br />

role of the employee. This pillar is<br />

crucial for each employee since it<br />

accounts for 40 to 50% of the final<br />

rating in the appraisal process.<br />

A very key aspect of employee<br />

engagement measurement is in terms of<br />

the actions & behaviours demonstrated<br />

by the employee. These are co-related<br />

with three important aspects of<br />

organizational performance. They are;<br />

People, Quality & Customers. Each<br />

employee regardless of his or her role is<br />

expected to contribute towards<br />

enhancing people capability, one-team<br />

approach, quality of products &<br />

services and Customer delight. Most<br />

organizations give a lot of weightage to<br />

this pillar.<br />

The Key Performance Indicators (KPIs)<br />

are clearly spelt out for each employee<br />

in the organization under these four<br />

pillars. The performance of the<br />

employee vis-a- vis his or her KPI is<br />

reviewed every six months thus<br />

ensuring a holistic contribution by the<br />

employee towards Organizational<br />

growth.<br />

T h e a b o v e a p p r o a c h t o w a r d s<br />

Performance Management is in vogue<br />

in India Inc. which paves way for<br />

assessing employee performance in a<br />

more objective, transparent and<br />

seamless manner. This results in higher<br />

employee productivity leading to<br />

higher organizational profitability.


18<br />

COASTAL<br />

EROSION<br />

A National Disaster of Chronic Proportions<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

CIVIL ENGINEERING and SOCIETAL PROBLEMS<br />

Dr. C. Krishna Raju is presently working as a Professor and the Head of Civil<br />

Engg. Dept. of BVRIT Narsapur. He is a Ph. D in Civil Engineering with 12<br />

years of teaching and 26 years of industrial experience. He published 14<br />

research articles. He is specialized in Geo-Engineering, Ocean Dynamics,<br />

Planning and Execution of Major and Medium Civil Engineering Projects, an<br />

expert in Ground Water and Water Resources Engg. Projects, Tunneling and<br />

Foundation Engg, and Remote Sensing Applications in Civil Engg. Projects.<br />

East Coast of India is predominantly a prograding coast (advance towards<br />

the sea as a result of accumulation of sediments from the rivers/streams<br />

etc.). This area is highly resourceful, densely populated but low lying and<br />

hazard prone due to natural forces (storm surges and tsunamis) and<br />

anthropogenic (chiefly originating in human activity) forcing global,<br />

regional and local hazards.<br />

The erosion of East Coast of India is of chronic proportions and was declared<br />

as National Disaster. The studies and investigations on the coast of Andhra<br />

Pradesh revealed that there was a Net Area Loss of 48 km2 over a period of<br />

18 years. Presently, this loss of 2.67 km2 per annum is in alarming<br />

proportions and a highly resourceful land is lost into the sea every year<br />

besides polluting the ground water resources.<br />

Coastal Andhra Pradesh<br />

Andhra Coast is drained by two major river systems viz. Godavari and<br />

Krishna. The Godavari River Basin is intercepted by an area of 3,12,812 km2<br />

spread out in six states and Krishna River Basin in three states by 2,58,948<br />

km2. The drainage basins of both the River systems are presented as below<br />

with Krishna Basin in light grey patch and Godavari Basin in dark gray with<br />

an in sat picture of India.<br />

Geographically, both the rivers are draining (with the same drainage divide<br />

and through their mouths) with suspended sediments derived from the land<br />

and rock masses due to rains into Bay of Bengal. The natural mechanisms of<br />

sediment accumulations from these rivers (to the bay) arising out of<br />

dendritic type of drainage system only stabilizes and keeps intact of the<br />

prograding coast of this part of Indian East Coast. This mechanism should<br />

continue and if it fails or retards, it results into devastating coastal erosion.<br />

If coastal erosion happens on a continual basis, valuable land and resources<br />

will be lost to the sea with a permanent dislocation to the habitations<br />

besides intrusion of sea water, polluting the groundwater aquifers. The<br />

satellite imagery, presented below, gives a clear picture of both the river<br />

mouths through which the mechanism of sediment accumulations for the<br />

prograding coast exists.<br />

Coastal Changes along Andhra Coast<br />

Scientific investigations along the Andhra coast through the dating and<br />

other scientific analysis of drill samples revealed that this part of prograding<br />

coast was built with an area of 6770 km2 over a period of 6000 years which<br />

continued until the early 20th century. The estimated prograded coast over<br />

the 6000 years period is shown in light grey patch.<br />

Results of temporal analysis of the remote sensing data of 18 years (1990 to<br />

20<strong>08</strong>) have tallied with the dating analysis of drill samples. These studies<br />

proved that an area of 48 km2 was lost with an annual rate of loss of<br />

2.67km2 along the Coast of Andhra of 1030 kms. During this period, the<br />

coastal shoreline was subjected to erosion along 650kms. The line of<br />

erosion and accretion is presented below:<br />

Causes for Coastal Erosion along the Coast of<br />

Andhra Pradesh<br />

Construction of major and other types dams in the River Basins of Godavari<br />

and Krishna Rivers are controlling and obstructing the sediment flow from<br />

these river systems into the sea effecting the stability and existence of<br />

prograded coast.<br />

I. Reasons for coastal erosion - Godavari Basin<br />

The Godavari River System is a dendritic type of drainage, draining over a<br />

b a s i n a r e a o f<br />

3,12,812 km2 in<br />

S i x S t a t e s<br />

(Maharastra, AP,<br />

MP, Chatisgarh,<br />

Karnataka and<br />

Orissa). This River<br />

System is damned<br />

by 10 major dams<br />

(>1km3) and 691<br />

other dams (1km3)<br />

and 564 other dams<br />

(


ISSUE <strong>08</strong> APR 2015<br />

B H I M A V A R A M<br />

VISHNU<br />

SCHOOL<br />

F o o d F e s t<br />

2014<br />

Thefoodfest<br />

2 0 1 4<br />

c o n d u c t e d<br />

o n<br />

07.12.2014in<br />

thepremises<br />

o f V i s h n u<br />

School was<br />

inauguratedbySriK.V.VishnuRaju,Chairman<br />

SVES. Joint Secretary of SVES, Sri Aditya<br />

Vissam, Directors, Principals and Vice-<br />

Principalsofcampuswerepresentatthefest.<br />

Therewere30stallswithararedisplayoflocal,<br />

traditional and modern exotic cuisine. The<br />

students got to know the method of<br />

preparation of various food items and were<br />

treatedtosomelipsmacking,deliciousfood<br />

itemspreparedandserved byexpertcooks<br />

who came to participate in the fest from<br />

differentregionsoftheState.<br />

EDUSAT (SIT) SATELLITE INTERACTIVE<br />

TERMINAL‒2014<br />

Edu-SAT satellite Interactive Terminal at<br />

VishnuschoolisthesecondSITestablishedin<br />

AndhraPradesh. ItwasinauguratedbyShri<br />

B.GopalaKrishnaReddy,Hon'bleMinisterfor<br />

E n v i r o n m e n t & F o r e s t S c i e n c e a n d<br />

Technology. Govt of Andhra Pradesh The<br />

other distinguished guests on this occasion<br />

included Sri P.Ramaanjanelylu - MLA,<br />

Bhimavaram constituency , SriY.Nagesh<br />

Kumar-MemberSecretary,APCOST,Dr.Irfana<br />

Begum - Project Officer of Vigyan Prasar,<br />

Dr.P.V.SubbaRao-ProjectDirector,APCOST,<br />

and Sri M.V.V Satyanarayana Ratnam - Vice-<br />

PresidentofAPCOB.<br />

TheservicesofSITareanaddedadvantageto<br />

SriVishnuEducationalSociety,andthey will<br />

beutilizedbyVishnuSchoolandbyallother<br />

educationalinstitutionsinthecampus.<br />

FreshChoice<br />

“A tradition of fine baking<br />

andatraditionoffinetaste"<br />

Fresh Choice has become a reality to the<br />

delightofallinSriVishnuEducationalSociety<br />

from August, 2012. More than 100 different<br />

freshly baked mouth-watering items and<br />

piquantsavoriesareprofferedatallouroutlets<br />

inthecampus.<br />

Withareputationasafavoritepick-and-goor<br />

eat-and-runbakery,FreshChoicehaspursued<br />

qualityandtastewithpassionandworkedon<br />

a fusion of traditional tastes with an Indian<br />

twist. Our team of experienced chefs, who<br />

shareourloveforgoodfood,selectthebest<br />

qualityingredients,andworkroundtheclock<br />

to create a magic with all-time favorite<br />

Southern Classic bread, scrunchy dry Rusks,<br />

toothsomeCookies,andthemostdelectable<br />

BlackForestpastries.<br />

19<br />

whenRadioVishnu90.4waslaunchedbyDrJ.<br />

Rameswara Rao, Chairman & MD, My Home<br />

IndustriesLimited.Theairwavescamealiveas<br />

Radio Vishnu 90.4 spoke to the people of<br />

Bhimavaram and the surrounding region,<br />

embarking upon yet another path-breaking<br />

initiative to become Andhra Pradesh's first<br />

talk-basedradiostationoneducation.<br />

Radio Vishnu 90.4 is the first campus based<br />

communityradioinAndhraPradesh.Itisaired<br />

fromasmall,completelydigital,tapeless,and<br />

multipurposestudiointhecampusofVishnu<br />

EducationalSociety.Itisairedonallthedays<br />

between6.00am-10.00am,12:00noonand<br />

<strong>08</strong>:00pm.Asacommunitystation,itstrivesto<br />

provide points of view expressed in the<br />

mainstreammediaandasanon-commercial<br />

radio station, it takes pride in being an<br />

alternativetothemainstreammedia.Asmall<br />

number of staff, department coordinators,<br />

and several volunteers from the campus<br />

colleges runthestation.Itstrivestoprovide<br />

radio programs that are innovative and<br />

reflectiveofthediversevoicesofourcampus<br />

andthesurroundingcommunity.<br />

SmartStick@ATLBhimavaram<br />

ThebasicfunctionofSmartStickistodetect<br />

anobstacleandgivefeedbackthrougha<br />

buzzertotheuserwhoisavisuallychallenged<br />

personoranelderlypersonwitha<br />

poor vision. The Smart Stick is an enhanced<br />

versionofthewalkingstickforthe<br />

blind.ThisATLproductdesignedandmadeby<br />

ourstudentsiscost-effectivewhencompared<br />

tosimilaravailableproductsinthemarket.<br />

Currently,FreshChoiceissurginghead-onto<br />

capturetheheartsoffoodloversalloverSouth<br />

India.<br />

RadioVishnu90.4<br />

ItwasadefiningmomentinthehistoryofShri<br />

Vishnu Engineering College for Women on<br />

15thofApril,2007at5.30pmasitistheday<br />

APPLE<br />

By Samuel Anurag Prasad,<br />

III B.Tech ECE A BVRIT<br />

iwatch<br />

AppleWatch is a smartwatch created by Apple Inc. and was announced by<br />

Tim Cook on September 9, 2014. The Apple Watch incorporates fitness<br />

tracking and health-oriented capabilities as well as integration with iOS and<br />

other Apple products and services. Apple announced the Apple Watch with<br />

three "collections": Apple Watch Sport, Apple Watch and Apple Watch<br />

Edition. The watch will be distinguished by different combinations of cases<br />

and interchangeable bands.<br />

The watch relies on a connected iPhone to perform many of its default<br />

functions (e.g. calling and texting) and will be wirelessly compatible with the<br />

iPhone 5 or later models running iOS 8.2 or later, through the use of<br />

Bluetooth or Wi-Fi. The device was available for pre-order on April 10 and is<br />

scheduled to begin shipping on 24 April, 2015. The Apple Watch will work<br />

with Apple Pay, a mobile payment announced at the same event as the<br />

watch on 9 September, 2014. It is capable of receiving phone calls as well as<br />

iMessage and SMS texts via a paired iPhone and can track fitness, run thirdparty<br />

apps and use an Apple feature called "Handoff". It can control Apple<br />

TV, as well as act as a walkie-talkie, a viewfinder for an iPhone camera, give<br />

the wearer directions via native Maps app, and can store loyalty cards and<br />

tickets in Passbook. Apple Watch will also include Siri, a personal assistant.<br />

Apple Watch uses "force touch" input, which allows the watch to know if the<br />

force being applied is hard or soft. If the watch's battery depletes to a certain<br />

amount, the watch will enter a "power reserve" mode, which allows the user<br />

to continue to read the time for an additional 72 hours. The watch then<br />

reverts to its original mode when recharged.<br />

Features<br />

Operating system<br />

System-on chip used<br />

Storage<br />

Display<br />

Watch OS<br />

Apple S1<br />

8 GB<br />

Flexible Retina AMOLED Screen<br />

Strengthened Ion-X glass<br />

(Apple Watch Sport)<br />

Sapphire glass<br />

(Apple Watch, Apple Watch Edition)<br />

Graphics<br />

38 mm: 272×340 pixels, 290 (PPI)<br />

42 mm: 312×390 pixels, (302 PPI)<br />

Sound<br />

Speaker<br />

Connectivity Bluetooth 4<br />

NFC, Wi-Fi<br />

Dimensions<br />

38 mm: 38.6 × 33.3 × 10.5 mm<br />

(1.52 × 1.31 × 0.41 in)<br />

42 mm: 42 × 35.9 × 10.5 mm<br />

(1.65 × 1.41 × 0.41 in)<br />

Backward compatibility<br />

Iphone 5 and later running<br />

iOS 8.2or later, connected via<br />

Wi-Fi or Bluetooth 4.0. are<br />

compatible with this device.


20<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

T E T E - A - T E T E<br />

with the Chief of IUCEE<br />

(As told to Dr.T.Suneeti, BVRIT)<br />

Dr.Krishna Vedula is a pioneer in the reformation<br />

movement in the field of engineering education in India. He<br />

is the Executive Director, IUCEE (Indo-US Collaboration for<br />

Engineering Education). He is well recognized globally for<br />

his contributions to engineering education, research,<br />

administration and outreach. As Dean of Engineering at<br />

University of Massachusetts, he has been recognized for his<br />

leadership in building unique partnerships with business,<br />

K-12, state agencies and other educational institutions.<br />

What is the ecosystem that IUCEE is<br />

t r y i n g t o b u i l d t o h e l p I n d i a n<br />

Universities improve the standards<br />

akin to the Western Universities?<br />

Engineering graduates should be<br />

global. There are significant positive<br />

things happening in India. There has<br />

been a rapid increase in the number of<br />

engineering colleges and the access of<br />

r e m o t e p e o p l e t o c o l l e ge s h a s<br />

improved. But the problem is quality is<br />

not in par with the rapid increase in<br />

quantity. So we need to focus on quality.<br />

I n s u c h a s c e n a r i o , I n d o – U S<br />

collaboration helps in creating an<br />

ecosystem to improve the quality with<br />

the help of experts from United States<br />

and other parts of the world. This gives<br />

the global connection. It was started in<br />

20<strong>08</strong> with a little funding, for making<br />

quality and global relevance. Having a<br />

background of 40 years in US, I have a<br />

big network of US experts. Through<br />

I UC C , a r o u n d 3 0 0 e x p e r t s a r e<br />

connected to 200 colleges of which 77<br />

are members. Even others will be<br />

helped until awareness is brought.<br />

We already got funding to bring US<br />

experts of Indian origin and to give face<br />

to face workshops. From Infosys,<br />

Narayana Murthy, Deshpandey are<br />

funding for travelling. 46 workshops<br />

were conducted with each workshop<br />

for around 40 faculty for one week<br />

long. It is connected with 200 colleges.<br />

Narayana Murthy paid and conducted<br />

it in Mysore Infosys campus and said<br />

“let's ask them to pay and make<br />

financially sustainable”. It's a long<br />

term 10-20 projects. They started<br />

membership named IUC college where<br />

on concession they pay 100$ each.<br />

There are 77 members, and they are<br />

given more attention to connect with<br />

US experts. In 3 yrs, they become<br />

sustainable. Mr.Kantha Reddy takes<br />

care of connecting all colleges and<br />

fulfilling their needs. Being a full time<br />

faculty member at MIT, I work 6 weeks<br />

in winter and 10 weeks in summer for<br />

the camp.<br />

IST, and American Society of Technical<br />

E d u c a t i o n a r e a c t i v e w i t h<br />

I n t e r n a t i o n a l F e d e r a t i o n o f<br />

Engineering Education. Similarly,<br />

Brazilian Society connects all of them.<br />

All these countries connect and<br />

discuss. I was the former President of<br />

this group. So I could connect with<br />

countries around the world. Similar<br />

concept is being used here. Argentina,<br />

Denmark, Europe, China, Malaysia<br />

etc., are a part of industrialization.<br />

They started a virtual academy where<br />

50 to 100 faculty can sit and connect<br />

with experts. They can send 5000<br />

emails in an hour. Faculty join<br />

depending on the topic. Back end<br />

person takes care of all these things.<br />

Interactive sessions are conducted and<br />

recorded. In the past 4 yrs, 400 were<br />

done and are made available on<br />

YouTube so that the 70 members can<br />

review them. It benefits all the 70<br />

members, as they pay. There is a portal<br />

in which individual faculty share their<br />

theory and own notes and develop<br />

their own course as another part of<br />

ecosystem. Faculty who are doing good<br />

work after these workshops need to<br />

share their work and learn from one<br />

another. An International Conference<br />

on “Transformations in Engineering<br />

Education” was held first at VVV<br />

college in Karnataka. But some were<br />

hesitating to share, and lose their<br />

identity. So, it was not teaching, but<br />

learning is required so this needs to be<br />

transformed.<br />

Engineering is trial and error.<br />

Engineering has been from the start of<br />

civilizations. Like, when there is a<br />

need, for example, when a man is<br />

hungry, he finds a source and looks<br />

nearby to find something (like<br />

technology) in order to get it. And he<br />

made a stone as a weapon and used it,<br />

then he modified it; next level for a<br />

better support, he made a a bow which<br />

can be more accurate and focused. So<br />

there is a need and to fulfill, technology<br />

c o m e s i n a n d a d d r e s s e s b y<br />

u n d e r s t a n d i n g n a t u r e w i t h i n<br />

constraints of society like economics,<br />

politics etc. Therefore, all such courses<br />

are integrated in education and<br />

addressed. Concept of engineering<br />

does the above. The process is trial and<br />

error. Teachers are afraid of making<br />

mistakes, but it is important to make<br />

m i stake s a n d t h e n l e a r n . This<br />

transformation is required which is<br />

being tried out at conferences and<br />

active learning techniques and hands<br />

on experience is built. This was the<br />

motto of the conferences, with project<br />

based learning, industrial needs,<br />

society needs to make outcomes of<br />

e n g i n e e r i n g a s l e a r n i n g . A n d<br />

c o r r e s p o n d i n g l y m o d i f y t h e<br />

curriculum. Those needs are to be<br />

documented to make it accurate and<br />

show outputs. Like take inputs,<br />

develop good process convert them into<br />

outputs and measure them. In case<br />

they are not good, then go back and<br />

change the inputs. This is a close loop<br />

method. Similar to a thermostat which<br />

controls temperature. If learning is not<br />

happening then go back and change<br />

inputs, this should happen in all<br />

engineering colleges rather than just<br />

teach and go. It should be things like<br />

teaching change, involving industries<br />

in creating entrepreneurs and creating<br />

jobs by identifying needs. That is more<br />

important than just joining a company.<br />

All colleges are just focusing on getting<br />

companies and showing placement<br />

results which needs to change. So no<br />

one is focusing on small problems like<br />

villages etc., 90% of people are not<br />

benefiting by big companies. So this is<br />

changing now and many colleges are<br />

getting autonomous coming out of<br />

barriers like no restrictions on<br />

teaching, curriculum, that modify<br />

according to industries and to get<br />

entrepreneurs. But only giving<br />

autonomy is not enough. So, even we<br />

need to take responsibility and there<br />

should be parallel development of<br />

college and modification, governance,<br />

leadership, industrial exposure and<br />

outcomes of education need to be


ISSUE <strong>08</strong> APR 2015<br />

understood. These are discussed in the<br />

conferences.<br />

What are the unique initiatives taken<br />

up by the active member colleges?<br />

Two colleges in Karnataka followed the<br />

above logic very well. Some colleges<br />

just need conferences for branding.<br />

Even others are active at different<br />

stages, like the one at Pune. They are<br />

waiting in line to take up conferences.<br />

There are nine in line, and need to be<br />

reviewed. The Pune college was guided<br />

by Mr.Kohli (a 90 year old man), the<br />

first CEO of TCS, and he transformed it<br />

very well in the last ten years. Each<br />

college is supposed to have industrial<br />

advice reports. Their role is to meet<br />

colleges regularly, discuss what they<br />

need and take advice on how to proceed<br />

in that direction. An important part<br />

here is, once advice is given, take it then<br />

go and meet again to tell them what u<br />

did. And this cycle goes on. It should<br />

not be like have a meeting and forget<br />

about it. Similarly, in conferences, a<br />

follow-up is taken to discuss who is<br />

doing what. It is a significant part of all<br />

this planning. If planning is not there,<br />

they only stay active for few months<br />

before deadline, which is a problem in<br />

engineering colleges. But in US, they<br />

are into other streams. Like they plan<br />

very early, learn how to plan, and it is<br />

important for Indian colleges to learn<br />

to plan. Planning for conference<br />

requires getting sponsors, planning the<br />

events and to work together steadily till<br />

the end of the event. If unplanned,<br />

things go wrong and time is not<br />

sufficient to fix it. In general, till 10<br />

months students enjoy and they<br />

suddenly start doing things at the end<br />

and complicate things. So even<br />

students need to understand the need<br />

for planning.<br />

Is your focus primarily on tier 1<br />

colleges?<br />

No, actually they think that they don't<br />

need anyone to help. They actually<br />

need help but they just don't accept it.<br />

So I've been visiting all types of<br />

colleges. Any college can become a<br />

member.<br />

What are the good things, the best<br />

colleges of Karnataka are doing?<br />

They have good infrastructure,<br />

students have started companies,<br />

published papers in international<br />

conferences and all such stuff. Even the<br />

faculty also need to publish. Some may<br />

do research in nano etc., many students<br />

have poor writing skills which need to<br />

be improved. Basically, they need to<br />

research, basic concept of research is to<br />

come up with some new concept or idea<br />

and in order to do that we need to know<br />

the state of what is happening. For that<br />

we need to do literature survey. So find<br />

some way to approach this problem<br />

then find solutions and write thesis<br />

about it. So design some experiments<br />

and carry them out. Get the results,<br />

analyze them, think about the new<br />

findings. Some faculty are doing that in<br />

cloud computing, signal processing i.e.,<br />

in their domain.<br />

There is a lot of research work process<br />

in US. It should be done in India also.<br />

People say that they have done good or<br />

improved by active learning and<br />

teaching and so on. They should say, “I<br />

am going to use these to experiment in<br />

the next semester of my teaching. I am<br />

going to make these changes, then<br />

experiment and find the effects of what<br />

I am changing, write them, tune them<br />

and discuss them and publish to take<br />

reviews from peers.” This necessitates<br />

a place to publish papers, so we started<br />

a journal.<br />

Another part of the ecosystem is to<br />

s t a r t a j o u r n a l o f e n g i n e e r i n g<br />

education and transformations. So,<br />

with the help of the Director, Sushma<br />

Kulkarni, Rajarambapu College of<br />

Engineering, Maharashtra, and many<br />

other colleges which showed interest,<br />

we are working on the publication<br />

process. This sets up online source for<br />

reading work at various places. These<br />

are parts of ecosystem which all<br />

colleges need to draw ideas and<br />

motivation and develop their own<br />

ways to get colorful results.<br />

While focusing on faculty, we need to<br />

focus on Principals too. So various<br />

programs are organized to discuss on<br />

l e a d e r s h i p a n d c o o p e r a t i v e<br />

governance, to prepare advice reports,<br />

how to set up relations with industries<br />

etc.<br />

How are the initiatives of IUCEE<br />

helping students get better?<br />

We also need to focus on students. We<br />

have student forums, global student<br />

forum and student platform for<br />

engineering education development.<br />

Students can utilize these platforms to<br />

learn leadership skills. They can<br />

directly participate, learn and update.<br />

A global student forum has been<br />

organized in Dubai recently along with<br />

a national conference. They had to<br />

develop action plans to address the<br />

grand challenges in their region.<br />

Around 200 students came from all<br />

parts of the world and in a group of 3 or<br />

4, they started working on these. They<br />

spent three days and chalked out an<br />

action plan in order to implement them<br />

in their nearby areas.<br />

What are the grand challenges?<br />

There, 14 topics were introducedwater,<br />

energy, security, infrastructure<br />

etc., so students can pick one of those<br />

“<br />

In such a scenario, Indo–US<br />

collaboration helps in creating an<br />

ecosystem to improve the quality<br />

with the help of experts from United<br />

States and other parts of the world.<br />

This gives the global connection. It<br />

was started in 20<strong>08</strong> with a little<br />

funding, for making quality and<br />

global relevance. Having a<br />

background of 40 years in US, I have<br />

a big network of US experts. Through<br />

IUCC, around 300 experts are<br />

connected to 200 colleges of which 77<br />

are members. Even others will be<br />

helped until awareness<br />

is brought.<br />

”<br />

and think of an action plan with<br />

mentors and come back and implement<br />

them. And they are rewarded too.<br />

Colleges sponsor these students. Since<br />

it is a costly aff air, we started<br />

conducting such workshops in 10<br />

regions of India and these groups come<br />

up together in Bangalore, in the main<br />

conference and to learn from outsiders.<br />

In Bangalore, they presented 150<br />

papers with 9 parallel sessions. Then<br />

we had primary sessions where 40<br />

international participants came and<br />

g a v e t h e i r v i e w s o n l a t e s t<br />

advancements on what is happening in<br />

their fields. So in this way, all can learn<br />

and understand what is happening in<br />

and around them. So these proceedings<br />

can be published in journals and even<br />

students can publish too. Many<br />

students were actively taking part in<br />

these workshops and we believe that<br />

when students understands the<br />

leadership required, they would talk to<br />

their Management to implement such<br />

21<br />

an ecosystem. Use active learning<br />

strategy to increase the quality of<br />

students and thereby the colleges.<br />

These are the transformations followed<br />

in our eco system.<br />

What are the measures you take to<br />

make passive members, active?<br />

If they get better it's an achievement<br />

and I give a webinar every two weeks,<br />

and other experts come and discuss on<br />

their requirements and their progress.<br />

So we conduct events regularly. But, it<br />

takes time since some move faster and<br />

some slower depending on their<br />

requirements and dynamics. These<br />

webinars need to evolve into a virtual<br />

community of practice where they<br />

involve around 250 faculty all teaching<br />

maybe signal processing like some may<br />

use industrial kits, online courses,<br />

diagrams charts etc. So all these are<br />

discussed here, and also they might<br />

even decide to read all articles. Same<br />

like regular classroom, a virtual<br />

community practice will ensure active<br />

participation of faculty members from<br />

various parts of the world to sit<br />

together and discuss.<br />

What is the future road map of IUCEE?<br />

It has to engage more and more faculty<br />

members and active members but there<br />

also even the best of intentions have<br />

barriers like politics, irrational reasons<br />

like we have to go to JNTU or UGC for<br />

permission and people have different<br />

ways of thinking and they can possibly<br />

reject the proposal and then we have<br />

corruption. So we need to take<br />

measures to take care of them. So after a<br />

conferences, we had a meeting with<br />

World Bank. About 40 people from<br />

industries and other experts met after<br />

this conference and we discussed on<br />

topics like education in India, and how<br />

should it look like in 2025. So we came<br />

up with an idea of autonomy as the only<br />

way to get this right and decided to<br />

make at least 200 colleges every year<br />

autonomous. To become good or<br />

transform, it is required to become<br />

autonomous, so that faculty can be<br />

creative and do things differently. But if<br />

they get autonomy and faculty do not<br />

have the skill to do it then it is waste of<br />

autonomy. Therefore, make faculty<br />

creative first and then get ready for<br />

autonomy so that it becomes more<br />

fruitful. If you do not have autonomy,<br />

then colleges stop from being creative,<br />

so autonomy is essential. As they are<br />

around 3900 colleges and all of them<br />

are not ready to get autonomy, in the<br />

long term, we hope to help more and<br />

more of these colleges to get autonomy.<br />

For that, we need to organize more and<br />

more conferences. So colleges need to<br />

take initiatives and we are there to<br />

mentor them. It's like giving a fish<br />

means that you get one fish. But if we<br />

teach you how to catch fish then you<br />

can get multiple fish. In the same way, I<br />

can give ideas to hold a conference but<br />

colleges need to take initiative and<br />

organize conferences.


22<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

SVES organised an all round campus<br />

photoshoot from 1st Feb to 8th Feb. Mumbai<br />

based Photographer, Ashish Dekate carried<br />

out the photoshoot. Many students very<br />

enthusiastically took part in it. They<br />

displayed an immense outlook of the<br />

ongoings in and around the campus.<br />

We are displaying a few pictures from the<br />

gallery. All the selected pictures can be seen<br />

online from the links below:<br />

NARSAPUR CAMPUS<br />

https://www.yumpu.com/la/document/view<br />

/37764617/srivishnu-narsapur<br />

HYDERABAD CAMPUS<br />

https://www.yumpu.com/la/document/view<br />

/37926554/srivishnu-hyderabad<br />

BHIMAVARAM CAMPUS<br />

https://www.yumpu.com/en/document/view<br />

/38181813/srivishnu-bhimaravam


ISSUE <strong>08</strong> APR 2015<br />

23


Student Corner<br />

24<br />

E c o f r i e n d l y<br />

technology, an<br />

upcoming trend<br />

in the market, is<br />

pushing every<br />

other technology<br />

t o i t s l i m i t .<br />

Natural materials are used in such technology.<br />

Bamboo is one such material.<br />

Bamboo is a fast growing plant with a rare<br />

combination of flexibility and toughness. It is<br />

used in construction work. So we, Sai kiran M,<br />

Sumedh S, Sriteja M, Venkatesh Babu,<br />

Venkatesh B and Chaitanya M –all III yr<br />

students of Mechanical Department took it to<br />

the next level and designed a cycle that is<br />

made of Bamboo sticks.<br />

We got our Bamboo sticks from Narsapur forest<br />

and through online sources we could get the<br />

other equipments for the cycle. This cycle has<br />

various merits. A cycle of Bamboo withstands<br />

vibrations stronger than conventional metal.<br />

Another feature that best suits its usage is its<br />

flexibility and machinability. Even though it has<br />

many advantages, its usage is often restricted<br />

to its strength, and durability. Since olden days,<br />

conventional engineering materials are<br />

strengthened using heat and then hardened by<br />

hammering. New technologies made these<br />

methods outdated. However, these methods<br />

can be harnessed to improve the strength of<br />

Bamboos. So, with the help of a mini<br />

Oxyacetylene torch, we can generate the source<br />

of heat. An interesting feature of Bamboo is its<br />

top layer of moisture and sugar content (green<br />

color). Upon heating it in the direction of growth<br />

(combing the fibers), we condense sugars to<br />

form hard surface on surface increasing its<br />

strength. First, we heat it till surface of bamboo<br />

changes to light brown and then to dark brown<br />

in the following stage.<br />

Next task is to design a frame for the cycle.<br />

After working on stresses and various forces,<br />

we came up with a design. We drew the same on<br />

a table and with help of pins we could design an<br />

outer frame where we could fix our bamboo<br />

sticks for joining purpose. Utilizing the<br />

machines available in our college, we could get<br />

desire lengths and shapes. Metal frames are<br />

formed using welding process but this is not<br />

possible with bamboos. So we used coconut<br />

fiber to tie the sticks. However, the joints<br />

couldn't be done without a bonding agent that<br />

is often used in cement technology known as<br />

Epoxy.<br />

While using materials from nature, we need to<br />

consider the effects of nature too. With the<br />

passage of time Bamboo loses its surface<br />

(especially in rainy season); this could be<br />

reduced by keeping it away from moisture and<br />

with some coatings. Our heat treatment process<br />

protected Bamboo from these effects to a<br />

ertain extent. Except for the frame, other parts<br />

ere from conventional cycle like tyres, brakes,<br />

hain and axles.<br />

is is one application of a promising ecoendly<br />

material which is not only naturendly<br />

but also it is highly economical and<br />

uces the burden on conventional ones.<br />

re is lot of scope for improvement and<br />

ncement of its applications.<br />

Bamboo<br />

Cycle<br />

Chaitanya M, III B.Tech Mech, BVRIT<br />

StoreDot<br />

Develops<br />

Battery that<br />

Can Charge<br />

Your<br />

Smartphone in<br />

30 Seconds<br />

M.Likhitha, I B.Tech ECE B, BVRIT<br />

StoreDot says<br />

that charging one's mobile<br />

phone in a matter of seconds<br />

could be possible by 2016. The<br />

technology firm, which has its<br />

headquarters based in Tel-Aviv,<br />

Israel, learnt that by using nano-technology in<br />

order to synthesize artificial molecules, batteries<br />

can be transformed to act like super-dense sponge.<br />

This enables them to absorb and retain power,<br />

achieving a fully charged battery status at a much<br />

faster rate.<br />

This innovation revolves around the building of<br />

"nanodots" which the company refers to as bioorganic<br />

peptide molecules. Nanodots perform a<br />

significant role in changing the way the battery works<br />

by allowing quick power absorption as well as its<br />

retention.<br />

Currently, the prototype seemed bulky for a mobile<br />

phone which may impede the product's faster<br />

proliferation in the market. However, StoreDot believes<br />

that it will be able to come up with a slimmer version by<br />

2016. When that happens, it could just be the first slim<br />

battery that can quickly absorb and deliver a full day of<br />

p o w e r<br />

f o r<br />

m o b i l e<br />

devices<br />

in half a<br />

minute.<br />

"These are new materials, they have never been developed<br />

before," said Doron Myersdorf, StoreDot's founder and<br />

Chief Executive. Company investors include Chelsea soccer<br />

club owner and Russian billionaire, Roman Abramovich who<br />

is said to have spent $10 million on the project.<br />

So far, the company had accomplished two funding rounds which<br />

enabled them to reach a total fund of $48 million. Mr.Myersdorf<br />

added that they have also received a backing from a leading<br />

manufacturer of mobile phones based in Asia.<br />

With the innovative technology, Myersdorf said that mobile<br />

devices could have a recharging capacity of up to 1,500 times<br />

which eventually increases its life by three years. He is also<br />

revolutionizing the recharging time for a car battery by enabling<br />

owners to recharge within two to three minutes. The need to create<br />

a faster charging battery may be the smartest move that a company<br />

can make considering the fact that the smartphone market<br />

continues to grow. This year alone, it is speculated that the number<br />

of smartphone users would reach a staggering 1.75 billion.<br />

"We live in a power hungry world...people are constantly chasing a<br />

power outlet. StoreDot has the potential to solve this real big<br />

problem," said Zack Weisfeld, a mobile phone analyst.<br />

DETECTING<br />

GASES BY<br />

SMART PHONES<br />

D. Jai Chender Sai, I B.Tech ECE B, BVRIT<br />

A new way has been devised to detect<br />

hazardous gases and environmental<br />

pollutants, using a simple sensor that<br />

can be read by a smart phone. These<br />

inexpensive sensors could be widely<br />

deployed, making it easier to monitor<br />

public spaces or detect food spoilage in ware houses. Using<br />

this system, researchers have demonstrated that they can<br />

detect gases like ammonia, hydrogen and cyclohexane<br />

using sensors. The main advantage is that there is no<br />

wiring and power involved in<br />

this. It consists of simple<br />

electrical circuits so that<br />

their resistance changes.<br />

Measuring the change in<br />

r e s i s t a n c e r e v e a l s<br />

whether the target gas is<br />

present or not. This<br />

process requires almost no energy and can function at<br />

ambient temperatures.<br />

The new sensors are made of modified near-field<br />

communication (NFC) tags. These tags receive the<br />

little power they need from the device, and function<br />

as wireless addressable barcodes. They are mainly<br />

used for tracking cars and pharmaceuticals as they<br />

move through a supply chain in a manufacturing<br />

plant or warehouse. NFC tags can be read by any<br />

smart phone that has near-field communication<br />

capability. They send out short pulses of magnetic<br />

fields at radio frequency (13.56 megahertz),<br />

including an electric current in the circuit on the<br />

tag, which relays information to the phone.<br />

To adapt tags for their own purposes, the MIT<br />

team first disrupted the electronic circuit by<br />

punching a hole in it. Then, they reconnected<br />

the circuit with a linker made of carbon<br />

nanotubes that are specified to detect a<br />

particular gas. The researchers added the<br />

carbon nanotubes by drawing them onto the<br />

tag with a mechanical pencil in which the<br />

usual pencil lead is replaced with a<br />

compressed powder of carbon nanotubes.<br />

They refer tags as CARDs - Chemically<br />

Acutuated Resonant Devices. Current<br />

versions of CARDs can each detect only one<br />

type of gas, but a phone can read multiple<br />

CARDs to get input on many different<br />

gases, down to concentrations of parts per<br />

million.<br />

The researchers have filed for a patent on<br />

the sensing technology and are now<br />

looking into possible applications.<br />

Because these devices are so<br />

inexpensive and can be read by smart<br />

phones, they could be deployed nearly<br />

anywhere to monitor environmental<br />

pollutants. The researchers are also<br />

pursuing the possibility of integrating<br />

the CARDs into "smart packaging"<br />

that would allow people to detect<br />

food spoilage or contamination of<br />

products. The CARDs could also be<br />

incorporated into dosimeters to help<br />

m o n i t o r w o r k e r s a f e t y i n<br />

manufacturing plants by measuring<br />

how much gas the workers are<br />

exposed to. The best part is, it is<br />

low-cost, disposable and can<br />

easily interface with a phone.<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

Exoskeleton<br />

Sai Teja , II B.Tech Mech, BVRIT<br />

In 2000, things<br />

really took off<br />

a n d t h e<br />

D e f e n c e<br />

A d v a n c e d<br />

R e s e a r c h<br />

Projects Agency<br />

(DARPA) began<br />

funding exoskeleton projects. The first ones were<br />

designed for soldiers, who routinely suffer from chronic<br />

back, hip and knee complaints from shouldering 135-<br />

pound (61 kg) packs on their backs all day.<br />

Ekso Bionics has been working on its project for more<br />

than a decade. The first version required 2,500 watts of<br />

power and a giant backpack full of motors and batteries to<br />

operate. But the company also developed much smaller<br />

devices, called passive walkers, which can support a<br />

person's body weight and sip just 4 watts of power. Later,<br />

the company designed a mid-level device that gives a<br />

wearer some active assistance in walking, and uses about<br />

250 watts of power, which is now being developed by<br />

Lockheed Martin.<br />

The new device, called the Ekso, is now helping stroke patients<br />

learn to walk again. People who suffer from stroke often have<br />

to be helped to their feet by three people, who must hold the<br />

patient between two parallel bars, and the person often gets<br />

tired after just a few steps. In addition, a person who has had a<br />

stroke may have levels of strength and muscle control that differ<br />

on the right and left sides of their body.<br />

The Ekso can provide different power levels to either leg,<br />

responding to the patient's strength. With the bionic suit, patients<br />

can walk hundreds of feet when they first stand up. They aren't<br />

concerned about getting tired, and the variable strength means they<br />

don't favor one side as they would if they were walking on their<br />

own.The new exoskeleton can also help people with spinal cord<br />

injuries. The technique can allow them to build and preserve their<br />

muscle strength, and can help undo some of the health ailments that<br />

can come with being in a chair all day long. Right now, the devices are<br />

too expensive for consumer use, and just a few hundred versions of the<br />

bionic legs are being used by physical therapists. But the company is<br />

also developing simpler exoskeletons that could be used to help the<br />

elderly walk around without tiring, or to allow those doing extreme<br />

sports to get ever-more extreme.<br />

The company has also built bionic, passive exoskeletons to help<br />

construction and manufacturing workers hold heavy tools without<br />

fatiguing their arms.<br />

Robotic Harvesting<br />

R.Neeraja, I B.Tech ECEB, BVRIT<br />

In field crops like corn and wheat, there are relatively<br />

few challenges. A single farmer can harvest a wide<br />

area quickly by riding over it, using GPS to steer and<br />

many companies are exploring ways to<br />

automate the process further. Farm<br />

equipment maker, Kinze Manufacturing Inc.<br />

and Jaybridge Robotics are developing<br />

technology that allows tractors to operate<br />

without a farmer behind the wheel.<br />

For other crops, particularly fruits, it's messier.<br />

More human labor is usually needed for harvesting. Workers often pick fruit by<br />

hand, being gentle to avoid bruising it. But a growing number of companies and<br />

researchers are developing robotics to address those challenges as well. Robotic<br />

Harvesting LLC, based in Los Angeles, is testing a product for strawberry fields. Its<br />

prototype rolls through the fields with a camera that identifies berries and a robotic<br />

arm picks them. The arm is a foampadded claw, which can pick a strawberry every<br />

five seconds, places them on a conveyor to be carried to the top of the vehicle and<br />

placed in boxes.


ISSUE <strong>08</strong> APR 2015<br />

H Y D E R A B A D<br />

BVRIT<br />

N a t i o n a l<br />

S e m i n a r o n<br />

P o w e r f u l<br />

Pedagogical<br />

Practices<br />

A two-day NationalSeminaron“Powerful<br />

Pedagogical Practices: With special reference<br />

to Advanced English Communication Skills<br />

Lab” was organized by the Dept. of BS &H,<br />

BVRIT Hyderabad in association with ELT@I<br />

HyderabadChapter on31stOctoberand1st<br />

November, 2014. Dr.Anuradha was the<br />

convenor.Prof.A.RamaKrishnaRao(Rtdfrom<br />

JNTUH)wastheChiefGuestandProf.JuluSen<br />

wastheGuestofHonourfortheprogram.Sri<br />

Ram Kumar, Director, SVES also graced the<br />

occasion.Thewelcomespeechwasdelivered<br />

by Dr. KVN Sunitha, Principal BVRITH. The<br />

distinguishedguestsspokeaboutthenuances<br />

of communication skills. Dr. P. Aparna, Vice-<br />

PresidentELT@IHyderabadChapterpresented<br />

anoverallcourseplandesignedforstudentsof<br />

AECS Lab. Later on the day, June-December<br />

NewsLetterofELT@IHyderabadChapterwas<br />

releasedandtheguestswerefelicitatedbythe<br />

Director,SVESandthePrincipal,BVRITH.<br />

Engineers'DayCelebrations<br />

The Department of ECE, BVRITH celebrated<br />

Engineers' Day under ISTE, IETE and<br />

DepartmentTechnicalAssociation-ElectroElitz<br />

on 15th September 2014. On the day, two<br />

events were organized namely Prashnothari<br />

(Quiz Competition) and Who is the Techno<br />

Star? These events were sponsored by<br />

Physitech Electronics, Hyderabad. Assistant<br />

professorsofECE,Mrs.M.PraveenaandMr.K.<br />

MaheshBabu,weretheconvenerandthecoconvenerrespectively.<br />

Students from different college in the city<br />

participatedinit.StudentsofBVRITNarsapur<br />

baggedthefirstplace,BVRITHstoodinsecond<br />

placeandVNRVJIETStudentsstoodin third<br />

placeinQuizCompetition.TechnoStaraward<br />

waswonbyMs.SanjanaofIIIECEBVRITH.Then,<br />

theDept.ofECEfelicitatedDr.KVNSunitha,<br />

Principal, BVRITH on Engineers' Day for her<br />

achievementsasanEngineer.<br />

ADDING VALUE<br />

Two-day Workshop on Sensors, Data<br />

AcquisitionandAutomationControl<br />

TheDept.ofECE,BVRITHorganizedatwo-day<br />

workshop on “Sensors, Data Acquisition and<br />

Automation Control using Lab View and HW<br />

platforms” under IEEE Student Branch<br />

conducted by VI Solutions, Bengalurue in<br />

associationwithNationalInstrumentson12th<br />

& 13th of September, 2014. Mr. Priyakanth,<br />

Asst.Prof,ECEandConveneroftheprogram<br />

said that 60 students from II & III ECE<br />

participatedintheprogram.Onthefirstday,<br />

Mr.SunilKumar,MD,VISolutionsbriefedthe<br />

studentson howtouseLabviewsoftwareby<br />

andonthesecondday,Mr.ManimaranfromVI<br />

solutions explained how to interface various<br />

sensorslikeSmoke,Gas,Temperature,Pressure<br />

etc with labview software and analyze.<br />

Studentshadahandsonapproachonafew<br />

topicsattheworkshop.<br />

GuestLectures<br />

Guestlecturesbyexpertsenhanceconfidence<br />

in students and also help in extending<br />

academic relation with them. With this view,<br />

Dept. of ECE, BVRITH organized three guest<br />

lectures on topics like Antennas and Wave<br />

Propagation, Analog Communications and<br />

ProbabilityTheory,andStochasticProcesses.<br />

Dr.IAPasha,Dept.ofECE,BVRITNarsapur,Dr.K.<br />

AnithaSheela,Dept.ofECE,JNTUH,andDr.BN<br />

Bhandari,Dept.ofECE,JNTUHweretheguest<br />

speakersandtheyaddressedtheII&IIIB.Tech<br />

ECEstudents.<br />

IndustrialVisit<br />

StudentsandfacultyofIIIB.TechECE,BVRITH<br />

visited SHAR on 12th of November, 2014.<br />

Mr.P.Venkata Subbaiah, a technician at SHAR<br />

tookthestudentsaroundandexplainedabout<br />

SatishDhawanHighAltittudeRangeplant.He<br />

also took them to various centres like<br />

Telemetry, Tracking and Command Network,<br />

Mission Control centre, Solid Rocket Motor<br />

StaticTestCentre,LaunchPads‒I,IIetc.Thanks<br />

totheScientists-SriKNarayana,SriRaghava<br />

Kumar, Sri P Edukondalu, and Sri Adinaryana<br />

who spared their time for the students to<br />

explain the various activities taking place at<br />

SHAR.<br />

ExhibitionofMiniProjects<br />

The Department of ECE organized a Mini<br />

ProjectExhibitionon15thofNov,2014.IIIECE<br />

studentsexhibited12projectswhichincluded<br />

AutomaticFancontroller,ElectronicMosquito<br />

Repellent, Automatic Night Lamp with<br />

morningalarm,Suntrackingsolarpanel,Traffic<br />

Lights, Light Detector, Remote control for<br />

Home Appliances, Automatic Street Light<br />

detector, Burglar Alarm, Light Dimmer, Fire<br />

c o n t r o l a n d<br />

M o n i t o r i n g<br />

system.<br />

ArtExhibition<br />

Toencouragetheuniqueartistictalentofthe<br />

students, Dept. of ECE organized an intercollege<br />

event which included Jewellery<br />

Making,PotPaintingetc.Ms.R.Madhavi,Asst.<br />

Prof,ECE,co-ordinatedforthisevent.Around<br />

90 students displayed their art items and<br />

exhibited their talent. It was a visual treat to<br />

witness.<br />

N A R S A P U R<br />

VISHNU<br />

PUBLIC<br />

SCHOOL<br />

25<br />

LEAD<br />

VidhyaSibiram<br />

Class VII students participated in<br />

BharataVidhyaSibiramorganizedat<br />

Bhimavaram from 30.06.2014 to<br />

28.07.2014.Theybaggedfirstseven<br />

places in the test conducted by a<br />

ProfessorfromDartmouthCollege,<br />

USAtowardstheendoftheSibiram.<br />

The first place was bagged by G.<br />

Sahithi.<br />

Sports<br />

KumariB.SaniyaofClassXgotFirst<br />

PrizeinShot-PutintheDistrictlevel<br />

sports organized by Athletics<br />

AssociationatSangareddy inJuly,<br />

2014.<br />

Kumari T. Manjusha of Class X got<br />

First Prize in Long Jump in the<br />

District level sports organized by<br />

T e l a n g a n a S c h o o l G a m e s<br />

Federation on 21.10.2014 at<br />

Sangareddy,MedakDist.<br />

MasterA.SaiVamshiofClassXwas<br />

s e l e c t e d i n t h e V o l l e y B a l l<br />

competitions organized by District<br />

V o l l e y B a l l A s s o c i a t i o n o n<br />

26.11.2014toplayintheteamatthe<br />

StateLevel<br />

GuestLecture<br />

Dr.A.Ramesh,Principal,VIPERgave<br />

a lecture on “Cardio Vascular<br />

System” to Class X students on<br />

23.09.2014.<br />

SocialService<br />

Our students donated one Music<br />

System and distributed blankets,<br />

bed sheets and snacks to the<br />

studentsofSaibabaBlindSchoolat<br />

Narsapuron09.07.2014.<br />

Our students collected Rs.11,815/-<br />

and donated the same to the<br />

CyclonevictimsofAndhraPradesh<br />

through Eenadu Relief Fund on<br />

13.11.2014.<br />

Our students of Class VI,VII & VIII<br />

participated Swach Bharath along<br />

withBVRITstudentsandcleanedthe<br />

slumareasofJagannathRaoColony<br />

andSunithaLakshmaReddyColony<br />

on01.11.2014.


26<br />

B H I M A V A R A M<br />

VISHNU<br />

DENTAL<br />

COLLEGE<br />

It takes all<br />

s o r t s o f<br />

people to<br />

make this<br />

world.<br />

H i s t o r y o f<br />

mankind has<br />

w i t n e s s e d<br />

d i f f e r e n t<br />

personalities<br />

who have changed the fate and destiny of<br />

civilizations,continents,nationsandthevery<br />

humanraceitself.Inthisfascinatingevolution<br />

Dr.Vinay Chandrappa: Dean Hospital<br />

Administration(DonasSharukhKhan)<br />

Dr.Girija Sujjan: Professor & Head Dept of<br />

Conservative(Barbiegirl)<br />

Dr.N.Govindrajkumar:Professor&HeadOral<br />

Pathology(Cowboy)<br />

Dr.T.Ramesh: Professor , Department of Oral<br />

Medicine(Hitler)<br />

Dr.PraveenVerma:Professor,Departmentof<br />

Orthodontics(lateNTR)<br />

Dr.Shiva Kumar: Professor, Department of<br />

Orthodontics(Harry<br />

Porter)<br />

D r.M.Ravikanth:<br />

P r o f e s s o r ,<br />

DepartmentofOral<br />

P a t h o l o g y (<br />

JawaharlalNehru)<br />

Dr.R.V.Raju: Chief<br />

Warden for boys<br />

and girls hostel (<br />

CharlieChaplin).<br />

Postgraduatestudentsfromthedepartments<br />

of Conservative Dentistry & Endodontics,<br />

Pedodontics, Prosthodontics, Oral &<br />

Maxillofacial Surgery and Orthodontics<br />

attended the workshop. Dr. K. S. Senthil<br />

Kumar and Dr. Hemamalathi of Academy of<br />

Advanced Dentistry, Chennai were the<br />

ResourcePersons.<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

CREATIVITY AT ITS BEST<br />

TheDepartmentofOralMedicine&Radiology<br />

in association with Tufts School of Dental<br />

Medicine, Boston, USA conducted CDE<br />

program “SAMVID 2014” at Hotel Avasa,<br />

Hyderabadon5thofSeptember,2014. 210<br />

delegatesfromvariousdisciplinesofdentistry<br />

from Telangana and Andhra Pradesh<br />

attendedtheprogram.<br />

LibraryWeekCelebrations<br />

ofhomosapiens, wehavecomeacrossboth<br />

strong and weak, famous and infamous,<br />

beautifulandugly,goodandbad,stylishand<br />

prosaic, tyrants and saints, dictators and<br />

democrats,warmongersandpacifists.<br />

AsLordTennysonsaid,"Oldorderchangethe<br />

yieldingplacetonewlestonegoodcustom<br />

should corrupt the world." The innovation<br />

anddevelopmentinfashionduringtheyears<br />

has had a sublime and deep impact on the<br />

ideologies of the society. There are many<br />

instances throughout history where leaders<br />

haveusedtheirattireasamediumtoexpress<br />

their ideologies, one of the very prominent<br />

one being Mahatma Gandhi's Khadi<br />

movementduringIndia'sfreedomstruggle.<br />

Acknowledgingthesignificanceofattireand<br />

itslinkagewithideology,forthefirsttimein<br />

thehistoryofVishnudentalcollege,thesenior<br />

faculty and professors presented a unique<br />

program for the students on 15th of<br />

November, 2014 and thereby demonstrated<br />

their prowess. The fancy fashion show<br />

encompassed a panorama of various<br />

c h a r a c t e r s w h o h a v e i n f l u e n c e d<br />

tremendouslythecourseofourcivilizations.It<br />

is a conglomeration of personalities as<br />

d i f f e r e n t a s A d o l f H i t l e r o r A l l u r i<br />

Seetharamaraju, as stylish as James Bond or<br />

Sharukh Khan,assublimeasCharlieChaplin<br />

orHarryPorter,assweetasaBarbiedoll,and<br />

as varied as Jawaharlal Nehru and Narendra<br />

Modi.<br />

AnnualDayCelebrations<br />

The Annual Day was celebrated on 15th of<br />

November,2014.Dr.S.Babulal,Registrar,Dr.<br />

NTRUniversityofHealthSciences,Vijayawada<br />

was the Chief Guest. Our Chairman, Vice-<br />

Chairman,Secretary,DirectorsandPrincipals<br />

fromallthecollegesinthecampusattended<br />

theprogram.<br />

AlumniMeet2014<br />

AlumniMeetwasheldon15thofNovember,<br />

2014andthe collegealumnistudents(UG&<br />

PG)attendedthesame.Dr.V.Ranganathan,<br />

Professor & HOD, Department of Oral<br />

Pathology, Ragas Dental College & Hospital,<br />

ChennaiwastheChiefGuestforthefunction.<br />

Nearly 100 Alumni students attended the<br />

program. As a part of CDE Program for<br />

Alumni,Dr.V.Ranganathandeliveredalecture<br />

Academics<br />

Dr. Sahithi Dathar, II MDS Postgraduate<br />

student,OralMedicine&Radiologyattended<br />

XXVI IAOMR National Conference held at<br />

Mangalorefrom21stto23rdNovember,2014.<br />

ShebaggedtheBestScientificPaperAward<br />

at the Conference for her paper titled<br />

“Identifying the risk group of osteoporosis<br />

among post menopausal women by<br />

evaluationandcomparisonofsalivarycalcium<br />

andpanoramicmandibularindex”.<br />

The7thAPAOMSIStateAnnualConference<br />

“Gnatho Esthetics” was organized by the<br />

The Library week celebrations took place<br />

during 14th to 20th November, 2014. Dr. K.<br />

Vara Prasada who is a Gurusahasravadhani<br />

wastheChiefGuest.Hedeliveredalectureon<br />

utilization of library and the difference<br />

b e t w e e n b o o k r e a d i n g a n d g a i n i n g<br />

knowledgefrominternet.Studentswhohave<br />

utilizedthelibraryhavebeenrewardedyear<br />

wiseinthefunction.<br />

SwatchBharath<br />

AsapartofSwatchBharathinitiative,students<br />

from Vishnu Dental College actively<br />

participated in campus cleaning which is<br />

takenuponroutinebasis.<br />

This novel show was conceptualized and<br />

directedbyDr.N.Govindrajkumar,Professor&<br />

HeadDepartmentofOralPathology.<br />

SPLASH-thefusionofcharactersincluded:<br />

Dr. Anandraju: Director of Vishnu Dental<br />

College.(NarendraModi)<br />

Dr.SureshSujjan:Principal(Rajinikanth)<br />

Dr.A.V.Ramaraju : Vice Principal ( Alluri<br />

Sitaramaraju)<br />

Dr.Dwarakanath: Director PG Studies (James<br />

Bond)<br />

Dr.Padma Priya: Dean Student Activities (<br />

JajammainArundathimovie)<br />

on “Clinical Practice Current Concepts and<br />

FutureTrends”.<br />

Workshop on Microscope Usage and<br />

TreatmentPlanningOrthognathicSurgery<br />

Atwo-dayworkshopon“MicroscopeUsagein<br />

Dentistry and Treatment Planning for<br />

OrthognathicSurgeries”washeldon17th&<br />

18th of November, 2014. Faculty and<br />

DepartmentofOral&MaxillofacialSurgeryon<br />

18th & 19th July, 2014. 265 delegates<br />

attendedtheconference.<br />

DSTProject<br />

Dr. Vinay Chandrappa,<br />

Associate Dean (Hospital<br />

A d m i n i s t r a t i o n a n d<br />

Community Services) and<br />

Professor of Pedodontics,<br />

received a grant of 33.20<br />

lakhsfromtheDepartment<br />

ofScienceandTechnology<br />

(DST),GovernmentofIndia<br />

for his project titled “Impact of Visual<br />

MotivationonOralHygienestatusofChildren<br />

withhearingimpairment”.


ISSUE <strong>08</strong> APR 2015<br />

B H I M A V A R A M<br />

SRI VISHNU<br />

COLLEGE<br />

OF<br />

PHARMACY<br />

International<br />

Visit<br />

Our faculty are<br />

breaching the<br />

boundaries of<br />

m i n d ,<br />

growing in knowledge<br />

and skill, developing greater academic<br />

expertiseandspreadingthereputationofthe<br />

college across Andhra University and the<br />

countryaswell.<br />

Asapartofhisresearchandacademicinterest,<br />

Prof.NatarajofSVCP,visitedAmericatoattend<br />

t h e A A P S ( A m e r i c a n A s s o c i a t i o n o f<br />

Pharamaceutical Sciences) Conference at<br />

Sandiago,USA,from2ndto6thofNovember,<br />

2014.Hepresentedapaperon<br />

“Sensitive LC-MS/MS-ESI Method for<br />

Determination of Montelukast in Human<br />

Plasma.”<br />

“ A R a p i d a n d S e n s i t i v e L i q u i d<br />

C h r o m a t o g r a p h y ̶ T a n d e m M a s s<br />

SpectrometryMethodfor Determinationof<br />

PantoprazoleSodiuminHumanPlasma”.<br />

MATTER OF PRIDE<br />

E V E N T S<br />

23-11-14<br />

Cleanliness,andresponsibleuseof<br />

medicineatRayalam.<br />

02-11-14<br />

AwarenessoncontrolofDiabetesby<br />

changingfoodhabitsinBhimavaram<br />

onetown.<br />

21-10-14<br />

AwarenessonCleanlinessand<br />

DenguefeveratDurgapuram.<br />

25-09-14<br />

Blooddonationontheoccasionof<br />

PharmacistdaycelebrationsatSVCP<br />

24-<strong>08</strong>-14<br />

AwarenessonMalariaandDengue<br />

feveratVissakoderu.<br />

Dr K.Pushpa, Dr A. R. Phani, and Mr P. Raja<br />

Shekhar.<br />

EsteemedVisitor<br />

ShriAVChainulu,DepartmentofScientific&<br />

Industrial Research, Ministry of Science &<br />

Technology, Government of India visited our<br />

Bhimavaram campus on 1st of November,<br />

2014 for considering SVES as DSIR-SIRO<br />

B H I M A V A R A M<br />

BVRICE<br />

27<br />

My Experiences<br />

in the<br />

Adventurous<br />

Camp at Manali<br />

M.Mounika,<br />

III B.Sc. (MECs),<br />

BVRICE<br />

10-<strong>08</strong>-14<br />

AwarenessonVaccinationsupto<br />

16yrsinchildrenatNarasimhapuram.<br />

GuinnessWorldRecord<br />

Beingdifferentandstandingupforsomething<br />

you believe in is<br />

something that<br />

SVCP takes pride<br />

in. Our alumni<br />

s t u d e n t ,<br />

G a d d h i r a j u<br />

Vamshi Krishna<br />

R a j u w h o<br />

c o m p l e t e d<br />

M a s t e r s w i t h<br />

Pharmacology as<br />

hisspecializationatourcollegeisallsettoenter<br />

theGuinnessWorldRecordforsolvingRubik's<br />

Cube2176timesonehandedi.e.,withlefthand<br />

in 24 hours at Prasad's Imax, Hyderabad. He<br />

took 29 seconds on an average to solve the<br />

puzzleonetime.<br />

N a t i o n a l S e r v i c e S c h e m e - S o c i a l<br />

InvolvementProgram<br />

Sri Vishnu College of Pharmacy provides<br />

students with learning opportunities that<br />

extendbeyondtheclassroomandcampus.The<br />

NSS program has been a key component of<br />

learningprocessatSriVishnuCollegeandithas<br />

been contributing to holistic education<br />

through its dual focus by creating social<br />

awareness and sensitization both, among<br />

03-<strong>08</strong>-14<br />

Awarenessoninsect-bornediseases<br />

atDurgapuram.<br />

students and citizens through its NSS<br />

activities:<br />

PharmacyPracticeModule<br />

SVCP organized the Pharmacy Practice<br />

Module, “Medication Therapy Management”<br />

from10thto12th ofMarch, 2014.Pharmacy<br />

practiceseekstomeettwostrategicobjectives.<br />

Firstly,todevelopevidencebasedstandardsof<br />

goodpharmacypracticeinallsettingswitha<br />

view to achieving high standards of patient<br />

care and safety. Secondly, to support the<br />

increased involvement of pharmacists in the<br />

delivery of integrated patient centered, and<br />

costeffectivehealthservices.<br />

Prof. Beckey Keel Jayakumar, Deptt of<br />

Pharmacy Practice, USA, Prof. Douglas<br />

Jennings, Deptt. of Pharmacy Practice, Nova<br />

South Eastern University, and Prof. Krishna<br />

Kumar, Deptt. of Biopharmaceutics, Howard<br />

University,gracedtheoccasionandgavetheir<br />

valuableinputsonPharmaDpracticeandits<br />

advancementinthedevelopingnations.<br />

DSTProject<br />

AProjecttitled,“OlfactionDeficiencyinIndian<br />

PopulationwithCognitiveImpairment-aPilot<br />

Study” has been approved by DST under<br />

Cognitive Science Research Initiative (CSRI).<br />

The Principal Investigator is Dr M.Mohan<br />

Varma,andCo-investigatorsareDrK.SNataraj,<br />

recognized R&D Center. Dr.D.Basava Raju,<br />

Director,SVCPgaveapresentationtohimon<br />

SVES & Dr.BVRF. He then, visited SVCP, VIT,<br />

SVECW&VDC.Hemotivatedthestafftopursue<br />

industry and product oriented research and<br />

assuredhissupporttoSVESinallaspects.<br />

GuestLecture<br />

Dr S Ramakrishna, Scientist IICT Hyderabad<br />

delivered a lecture on “Solid Lipid Nano<br />

particlesforthetargeteddrugdeliverysystem”<br />

on22ndNovember,2014. AlltheProfessors<br />

and Post graduate students of SVCP<br />

participated in the interactive session with<br />

exuberance.<br />

Kudostoourstudents<br />

Inthe NationalSymposiumon“Experimental<br />

Pharmacology-RoleinDrugdevelopment”,<br />

organized by Sri Padmavathi School of<br />

Pharmacy, Truchanoor, Tirupati held on 14th<br />

and15thofNovember, 2014,Ms.M.Lakshmi<br />

Prasannagot1stprizefororalpresentationon<br />

the topic, “Targeted Gene Therapy for<br />

TreatmentofHeartfailure”.JanakiSivaRama<br />

Raju and K.Sravani got consolation prizes for<br />

their paper on “New Development in the<br />

UnderstandingofMechanisticsofPepticUlcer<br />

Diseases” and “Free Radical-Scavenging and<br />

H+,K+-Atpase Inhibition Activities of<br />

Pithecellobiumdulce”respectively.<br />

I attended the NSS ‒ National<br />

AdventurousCampatManali.Itwas<br />

for 10 days. A total of 100 NSS<br />

volunteers from across India<br />

attended the camp. We are 12<br />

volunteers from Andhra Pradesh<br />

andIamoneamongthem.<br />

Manaliisaverypleasantplacewith<br />

coolbreezeallaround.Aswewent<br />

there in winter, the climate was<br />

foggyandthetemperaturewastoo<br />

low for any activity. Every day the<br />

trainers took classes first and then<br />

wehadtopracticewhattheytaught<br />

us. We were trained in Trekking,<br />

Rippling, River Crossing and Ice<br />

Skating. It was a wonderful and<br />

memorableexperienceforme.<br />

Oneofthedays,weclimbedahillon<br />

top of which there was a village<br />

calledSolang.Itisahillstationata<br />

height of 9000 feet. We started<br />

climbing the hill at 7 am and<br />

reachedthevillageSolangat4pm.It<br />

is really adventurous climbing the<br />

hill at a very low temperature of<br />

about2to3degreesCelsius.Daily<br />

wewereservedwithtwoeggs,one<br />

fruit and unlimited bread. Cereals<br />

soup was mandatory every day.<br />

Onlytwicewewereallowedtotake<br />

chapathi without salt and without<br />

oil.<br />

We also visited the local festival in<br />

whichalltheStatesofourcountry<br />

represented. It was a great and<br />

memorableexperience.


28<br />

Bridging the Gap<br />

A QUARTERLY NEWS PUBLICATION FROM SRI VISHNU EDUCATIONAL SOCIETY<br />

BVRIT, Narsapur signs<br />

MoU with TCS, Hyderabad<br />

B.V.Raju Institute of Technology, Narsapur (BVRIT), and<br />

Tata Consultancy Services Limited, Hyderabad (TCSH),<br />

signed a Memorandum of Understanding (MoU) on 19th<br />

March, 2015. This agreement will facilitate collaboration<br />

between the two institutions on various aspects of mutual<br />

benefit. The MoU will be in force for a period of three years.<br />

When Mr. V. Rajanna, Vice President & Regional Head,<br />

TCSH, and Mr. K.V. Vishnu Raju, Chairman, Sri Vishnu<br />

Educational Society, were signing the MOU, the other<br />

dignitaries present were Mr. Ravichandran Rajagopal,<br />

Vice-Chairman, SVES, Mr.Ram Kumar, Director SVES, Dr.<br />

Ch. Venkateswarlu, Principal, BVRIT, Mr. P.Satish Chandra,<br />

Director, Industry Relations, SVES, and the TCSH Academic<br />

Interface Program (AIP) Manager, Mr. J. Chandrasekhar.<br />

Speaking on the occasion, Mr. V. Rajanna said that TCS<br />

Hyderabad has been working with BVRIT for several years<br />

now in multiple areas and the MOU will further strengthen<br />

this relation. As part of this MOU, TCSH will support<br />

student and faculty communities through Workshops,<br />

Faculty Development Programmes, Student Awards and<br />

Internships. He also said that he is looking forward to the<br />

faculty and student exchange programs, particularly<br />

those that emphasize experiential learning.<br />

Addressing the audience, Mr K. V. Vishnu Raju said, “BVRIT<br />

is privileged to be partnering with TCS as AIP institution,<br />

an elite group of academic institutions recognized by TCS.<br />

This renewal of MoU goes a long way in enhancing the<br />

quality of our faculty and thereby, the students. We look<br />

forward for interacting with TCS on Digital and Disruptive<br />

technologies to impart the skills, and for doing projects<br />

and research work.”<br />

SOCIAL<br />

CONS<br />

cIOUS<br />

NESS<br />

N A V Y A N A V Y A<br />

A BVRIT Community Outreach Program<br />

Two-day International Workshop<br />

on Science, Technology and Society<br />

at BVRIT Narsapur<br />

A two- day International Workshop on<br />

“Towards Innovating Engineering for Society<br />

Curriculum” was held at B. V. Raju Institute<br />

of Technology (BVRIT), Narsapur during 21-<br />

22 November, 2014. Prof. Laxminarsaiah,<br />

Dean Academics, BVRIT was the convener.<br />

It is a kick-start initiative under “NAVYA”<br />

(Narsapur Abhivruddi Vikas Yojana), a<br />

BVRIT community outreach program.<br />

Julia Quartz, lecturer Maastricht University<br />

Science, Technology and Society Studies<br />

(MUSTS) program, and Mrs. Annapurna<br />

Mamidipudi, a research scholar, MUSTS<br />

program. The members of Knowledge in<br />

Guntuku Dileep Kumar, Global Leader,<br />

Knowledge Sharing and Innovation and<br />

Director, Center of Excellence in ICT<br />

Innovations for Agriculture, Dr.A.R. Phani,<br />

Managing Director, Nano-RAM<br />

Technologies, and Mr. Srikanth<br />

Thirumalasetti, NPDP (New Product<br />

Development Professional), were the<br />

special invitees to the workshop.<br />

The Workshop essentially brought a diverse<br />

set of technical experts, research scholars,<br />

philosophers, and social scientists from<br />

around the world to one platform and pooled<br />

the diverse thoughts into one perspective,<br />

“Science, Technology and Society (STS)”.<br />

The objective of the workshop was to outline<br />

the need of engineers to empathize with<br />

basic societal problems and provide a simple<br />

and tangible solution by applying their<br />

technical knowledge.<br />

The Chief facilitators of the workshop were<br />

Prof. Dr. IR. W.E. Bijker, Professor of<br />

Technology & Society, Maastricht University,<br />

Netherlands, Sri Ravichandran Rajagopal,<br />

Vice Chairman, SVES and Mr. Kantha<br />

Reddy, Director, Operation-India. The<br />

Speakers in the workshop comprised of Dr.<br />

Civil Society (KICS) included Prof. Prajit K<br />

Basu, Professor of Philosophy at the<br />

University of Hyderabad, Prof. C Shambu<br />

Prasad, Professor of Rural Management<br />

and Development and Strategic<br />

Management at the Xavier Institute of<br />

Management Bhubaneswar, Mr. N<br />

Sreekumar, eminent member PRAYAS and<br />

Mr. Joseph, Research Associate, KICS. Dr.<br />

In his talk, Dr. Bijker emphasized on<br />

understanding a social problem from the<br />

perspective of user and building a solution<br />

around it. Otherwise an engineer becomes a<br />

mere technician. Dr. Julia quoted “looking<br />

through different lenses”, while empathizing<br />

with a situation or a problem. Mrs.<br />

Annapurna gave various examples indicating<br />

the importance of involvement of the end<br />

user in designing a solution. Mr. Sreekumar<br />

spoke about capacity building of local<br />

groups to enhance the efficient usage of<br />

energy for sustainable development. Dr.<br />

Shambhu Prasad said that following one's<br />

passion leads to triumph. Mr. Joseph Satish<br />

put forth the thought process of a student in<br />

different situations and the risks involved in<br />

STS.<br />

The Workshop encompassed illustrative<br />

brainstorming sessions on how an<br />

engineering student should approach a<br />

social problem, risks involved in trying to<br />

solve a societal problem, open panel<br />

discussions on the outcomes of including<br />

STS as a part of the curriculum, type of<br />

pedagogy, training a teacher on STS<br />

courses and its impact on society. The<br />

sessions were inspirational, and the<br />

workshop is a beacon to guide the<br />

upcoming engineers to build a better society.<br />

It also showcased exemplary team effort and<br />

concluded on a positive note of sketching<br />

EDITORIAL<br />

CREDITS<br />

EDITOR PRINCIPAL CORRESPONDENTS STUDENT SUPPORT TEAM PRINTED AT<br />

Dr.T.Suneeti<br />

BVRIT<br />

Dr Ramadevi,<br />

VIT<br />

Mr A.L. Kishore,<br />

BVRIT<br />

Chaitanya.M<br />

(III Mech) BVRIT<br />

Indukuri Surya Teja Varma<br />

(II Mech) BVRIT<br />

Hitech Print<br />

systems Limited<br />

THIS IS AN OFFICIAL NEWSLETTER OF<br />

SRI VISHNU EDUCATIONAL SOCIETY<br />

PUBLISHED QUARTERLY<br />

STRICTLY NOT FOR SALE

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