3 - Ping! Zine Web Tech Magazine

?
Close
Your
Affiliate
Program?
I realize that almost anyone who’s maintaining a successful
affiliate program would decide that the author of this article
has lost his mind or just does not know what he’s talking
about when they read the main thesis of this article but I’ll
take this risk. In brief, my suggestion to online merchants is
to destroy their affiliate programs or to fully revamp them. The
main objective of such a destructive activity is to increase
Search Engine rank, website PR, and visibility - a lot; and of
course, to reach higher conversion rates. Let me explain why I
make suggestions like these.
In general, we can say that the search engines (SE) use different relevance methods to determine
if any website page has to be displayed in the search engine results pages on particular search
terms. Most site owners know that the linking method was (and actually still is) one of the main
factors for the SE algorithms to categorize any web page as is relevant to certain keywords and
phrases. When everyone from a junior marketer to a representative of an entity that has a large
marketing budget, decided that they should be buying tons of links in order to spam the SE
algorithms, the search machines changed the way they rank websites. Now, those who buy links
to get rank higher have a questionable success and the results they get do not depict the money
they spend on this SEO method.
Ping! Zine magazine | 047