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Chinas Dietary Supplement (Health Food) Market Growth & Forecast to 2014-2018 Radiant Insights, Inc

Since 2005, China's dietary supplement industry has represented an upswing trend with the market demand increasing continuously. In 2013, the market size of China's dietary supplement industry reached CNY 186.9 billion, up by 18% over last year. And it is estimated that the market size will amount to CNY 214.9 billion, up by 15% over last year, which drops slightly due to the influence of the general environment. From the perspective of the production scale and distribution channels, China's dietary supplement industry is still in the earlier stage of the development of European and American markets. In the aspect of enterprise size, China's dietary supplement enterprises mainly are within CNY 50 million to CNY 500 million. Therefore large-sized enterprises are few and enterprises with economies of scale are also few. Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-and-forecast-of-china-s-dietary-supplement-health-food-industry-2014-2018 In Jun. 2014, the Food Safety Law of the People's Republic of China (Revised Draft) was published. Now this law is soliciting public opinion, and the final draft has not been decided. But what is predicable is that China's dietary supplement market will become more open for foreign investors in future. In-depth Research and Forecast of China's Dietary Supplement (Health Food) Industry, 2014-2018 mainly provided analyses about the following aspects: Policy environment, current status, main regions (Taiwan is newly added), export & import market, investment opportunities and risks, etc. of China's dietary supplement industry. This report also focused on the analysis of nine key enterprises in this field. Moreover, it also made thorough analyses and illustrations about the main problems and affecting factors existing in the development of China's dietary supplement industry, as well as characteristics of Chinese consumer demand.

Since 2005, China's dietary supplement industry has represented an upswing trend with the market demand increasing continuously. In 2013, the market size of China's dietary supplement industry reached CNY 186.9 billion, up by 18% over last year. And it is estimated that the market size will amount to CNY 214.9 billion, up by 15% over last year, which drops slightly due to the influence of the general environment.

From the perspective of the production scale and distribution channels, China's dietary supplement industry is still in the earlier stage of the development of European and American markets. In the aspect of enterprise size, China's dietary supplement enterprises mainly are within CNY 50 million to CNY 500 million. Therefore large-sized enterprises are few and enterprises with economies of scale are also few.

Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-and-forecast-of-china-s-dietary-supplement-health-food-industry-2014-2018

In Jun. 2014, the Food Safety Law of the People's Republic of China (Revised Draft) was published. Now this law is soliciting public opinion, and the final draft has not been decided. But what is predicable is that China's dietary supplement market will become more open for foreign investors in future.

In-depth Research and Forecast of China's Dietary Supplement (Health Food) Industry, 2014-2018 mainly provided analyses about the following aspects: Policy environment, current status, main regions (Taiwan is newly added), export & import market, investment opportunities and risks, etc. of China's dietary supplement industry. This report also focused on the analysis of nine key enterprises in this field. Moreover, it also made thorough analyses and illustrations about the main problems and affecting factors existing in the development of China's dietary supplement industry, as well as characteristics of Chinese consumer demand.

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<strong>Chinas</strong> <strong>Dietary</strong> <strong>Supplement</strong> (<strong>Health</strong> <strong>Food</strong>) <strong>Market</strong> <strong>Growth</strong> &<br />

<strong>Forecast</strong> <strong>to</strong> <strong>2014</strong>-<strong>2018</strong>: <strong>Radiant</strong> <strong>Insights</strong>, <strong>Inc</strong><br />

Since 2005, China's dietary supplement industry has represented an upswing trend with the market<br />

demand increasing continuously. In 2013, the market size of China's dietary supplement industry reached<br />

CNY 186.9 billion, up by 18% over last year. And it is estimated that the market size will amount <strong>to</strong> CNY<br />

214.9 billion, up by 15% over last year, which drops slightly due <strong>to</strong> the influence of the general<br />

environment.<br />

From the perspective of the production scale and distribution channels, China's dietary supplement<br />

industry is still in the earlier stage of the development of European and American markets. In the aspect<br />

of enterprise size, China's dietary supplement enterprises mainly are within CNY 50 million <strong>to</strong> CNY 500<br />

million. Therefore large-sized enterprises are few and enterprises with economies of scale are also few.<br />

Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-andforecast-of-china-s-dietary-supplement-health-food-industry-<strong>2014</strong>-<strong>2018</strong><br />

In Jun. <strong>2014</strong>, the <strong>Food</strong> Safety Law of the People's Republic of China (Revised Draft) was published. Now<br />

this law is soliciting public opinion, and the final draft has not been decided. But what is predicable is that<br />

China's dietary supplement market will become more open for foreign inves<strong>to</strong>rs in future.<br />

In-depth Research and <strong>Forecast</strong> of China's <strong>Dietary</strong> <strong>Supplement</strong> (<strong>Health</strong> <strong>Food</strong>) Industry, <strong>2014</strong>-<strong>2018</strong> mainly<br />

provided analyses about the following aspects: Policy environment, current status, main regions (Taiwan<br />

is newly added), export & import market, investment opportunities and risks, etc. of China's dietary<br />

supplement industry. This report also focused on the analysis of nine key enterprises in this field.<br />

Moreover, it also made thorough analyses and illustrations about the main problems and affecting fac<strong>to</strong>rs<br />

existing in the development of China's dietary supplement industry, as well as characteristics of Chinese<br />

consumer demand.<br />

1. Overview of China's <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

1.1 Basic Definition of <strong>Dietary</strong> <strong>Supplement</strong> Products<br />

1.1.1 Definition<br />

1.1.2 Classification<br />

1.1.3 Differences with Other <strong>Food</strong> Products<br />

1.1.4 Differences with Medicines<br />

1.1.5 Consumption Value<br />

1.2 Development His<strong>to</strong>ry<br />

1.3 <strong>Market</strong> Characteristics


2. Analysis on Development Environment of China's <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

2.1 Economic Environment<br />

2.2 Social Environment<br />

2.3 Policy Environment<br />

2.3.1 Major Laws and Regulations<br />

2.3.2 Political Supervision Becomes Stricter<br />

2.3.3 Explanation of 12th Five Year Planning<br />

2.3.4 Analysis of Policy Trend from 2012<br />

2.3.5 Fighting "Four Violations" in <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

2.3.6 State Council issued Some Opinions on Promoting the Development of Heath Service Industry<br />

2.3.7 State Council printed the Outline of the Program for <strong>Food</strong> and Nutrition Development in China<br />

(<strong>2014</strong>-2020)<br />

2.3.8 Combine Approval and Registration of <strong>Dietary</strong> <strong>Supplement</strong> Products<br />

2.3.9 Further Regulation of Cus<strong>to</strong>m Code for Plant Extracts<br />

Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-andforecast-of-china-s-dietary-supplement-health-food-industry-<strong>2014</strong>-<strong>2018</strong><br />

3. Current Status of China's <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

3.1 Current Status Analysis<br />

3.2 Demand Analysis<br />

3.2.1 Chinese Consumers Have High <strong>Health</strong> Awareness<br />

3.2.2 Chinese Consumers Pay More Attention <strong>to</strong> Products Containing Chinese Traditional Medicines or<br />

with Multi-functions<br />

3.2.3 Chinese Consumers Lack of Relevant Knowledge of <strong>Health</strong>care Products and Have Little<br />

Enthusiasm for Product Promotion<br />

3.2.4 Online Shopping still is not a Major Consumption Channel for <strong>Dietary</strong> <strong>Supplement</strong> Products<br />

3.2.5 Consumption Expenditure Situations of China's <strong>Dietary</strong> <strong>Supplement</strong> Products


3.2.6 Consumption Concentration Ratio of China's <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

3.3 Distribution Channels of <strong>Dietary</strong> <strong>Supplement</strong> Products<br />

3.4 Fac<strong>to</strong>rs Affecting the Development of China's <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

3.4.1 Macro Fac<strong>to</strong>rs Propelling the Development<br />

3.4.2 Fac<strong>to</strong>rs Restraining the Development<br />

3.5 Analysis on Main Existing Problems in the Industry<br />

3.5.1 Weak Scientific and Technological Strength<br />

3.5.2 Backward Production Technology<br />

3.5.3 Inefficient Integration of Industry, University, and Research<br />

3.5.4 Lack of High-level Professional Technicians<br />

3.5.5 Loose <strong>Market</strong> Supervision in Some Links<br />

3.5.6 Consumers Misunderstanding and Ignorance of <strong>Dietary</strong> <strong>Supplement</strong> Products<br />

Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-andforecast-of-china-s-dietary-supplement-health-food-industry-<strong>2014</strong>-<strong>2018</strong><br />

4. Analysis on Current Status of Development of <strong>Dietary</strong> <strong>Supplement</strong> Industry in China's Main<br />

Provinces<br />

4.1 Zhejiang-Assembling and Sales Place, Risks Hidden Behind the Prosperity<br />

4.2 Jiangsu-Innovated Supervision Model, Regulated Business Operation<br />

4.3 Shanghai-Purposeful Supervision, Active and Efficient Measures<br />

4.4 Shaanxi-Prominent Resource Advantage, Huge Development Potential<br />

4.5 Beijing-Strong Technology Strength, Booming Development of the Industry<br />

4.6 Overview of the Development Situation of Taiwan <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

5. Analysis on Import & Export of China's <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

5.1 Stable <strong>Growth</strong> of Import & Export of <strong>Dietary</strong> <strong>Supplement</strong> Products<br />

5.2 Traditional <strong>Market</strong> Maintain Advantage<br />

5.3 Private Enterprises Play the Major Role


6. Analysis on Main Enterprises in China's <strong>Dietary</strong> <strong>Supplement</strong> Industry<br />

6.1 Amway<br />

6.1.1 Company Profile<br />

6.1.2 Business Performance<br />

6.1.3 Competitiveness<br />

6.1.4 Direct Sales Model Transforms <strong>to</strong> "Experience Strategy"<br />

6.2 Jingpai<br />

6.2.1 Company Profile<br />

6.2.2 Business Performance<br />

Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-andforecast-of-china-s-dietary-supplement-health-food-industry-<strong>2014</strong>-<strong>2018</strong><br />

6.2.3 Competitiveness<br />

6.2.4 Development Strategy<br />

6.3 Perfect China<br />

6.3.1 Company Profile<br />

6.3.2 Business Performance<br />

6.3.3 Competitiveness<br />

6.4 Herbalife<br />

6.4.1 Company Profile<br />

6.4.2 Business Performance<br />

6.4.3 Brand Promotion<br />

6.5 New Era <strong>Health</strong> Industry<br />

6.5.1 Company Profile<br />

6.5.2 Business Performance<br />

6.5.3 Competitiveness<br />

6.5.4 Development Strategy


6.6 Jiao Da Only<br />

6.6.1 Company Profile<br />

6.6.2 Business Performance<br />

6.6.3 Competitiveness<br />

6.6.4 Development of <strong>Dietary</strong> <strong>Supplement</strong> Business<br />

6.6.5 Sales Distribution Channel<br />

6.7 Joincare<br />

6.7.1 Company Profile<br />

Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-andforecast-of-china-s-dietary-supplement-health-food-industry-<strong>2014</strong>-<strong>2018</strong><br />

6.7.2 Business Performance<br />

6.7.3 Sales Distribution Channel Innovation<br />

6.7.4 Development Strategy<br />

6.8 By-<strong>Health</strong><br />

6.8.1 Company Profile<br />

6.8.2 Business Performance<br />

6.8.3 Product R & D Analysis<br />

6.8.4 <strong>Market</strong>ing Channel Adjustment<br />

6.9 DEEL<br />

6.9.1 Company Profile<br />

6.9.2 Business Performance<br />

6.9.3 Sales Promotion Strategy<br />

6.9.4 R & D Development<br />

6.9.5 Further Expand the <strong>Dietary</strong> <strong>Supplement</strong> Field and Invest in Velvet Antler Project<br />

7. Investment Opportunity and Risk Analysis of China's <strong>Dietary</strong> <strong>Supplement</strong> Industry


7.1 SWOT Analysis<br />

7.2 Investment Opportunity Analysis<br />

7.3 Risk Analysis<br />

7.3.1 Technological Level Risk<br />

7.3.2 Competition Landscape Risk<br />

7.3.3 Export Fac<strong>to</strong>r Risk<br />

7.4 Analysis on Investment Strategy of <strong>Dietary</strong> <strong>Supplement</strong> Enterprises<br />

7.4.1 Make Wise Choice for Competition Field<br />

7.4.2 Endeavor <strong>to</strong> Build and Improve the Brand Reputation<br />

Browse Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-research-andforecast-of-china-s-dietary-supplement-health-food-industry-<strong>2014</strong>-<strong>2018</strong><br />

About <strong>Radiant</strong> <strong>Insights</strong><br />

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