Presented by the Junior League of Baton Rouge, Inc.

Hollydays 2012
October 24 - 27, 2012
Baton Rouge River Center
How
HOLLYDAYS
boosts the local economy
THE EVENT
Four days of unique holiday shopping, fashion, food, entertainment and
special events while showcasing all of our community programs and
mission-based initiatives.
Presented by the volunteers of the Junior League of Baton Rouge, Inc.
$6
Million
WHERE
More than 70,000 square feet of space bedecked in festive holiday finery
at the Baton Rouge River Center, located in downtown Baton Rouge across
from the historic Mississippi River.
The total local
economic impact
since 1983
Hollydays is an annual shopping market sponsored by the Junior League
of Baton Rouge, Inc. with unique vendors, generous contributors and
committed Junior League volunteers. This market extravaganza attracts
thousands of enthusiastic shoppers each year.
Over the last 29 years, Hollydays has been Louisiana’s largest fundraiser.
Our annual Hollydays Market has a positive impact of $6 million to the
greater Baton Rouge area and allows the Junior League of Baton Rouge,
Inc. to carry out its mission based programs and community outreach.
Your support of Hollydays will allow the Junior League of Baton Rouge,
Inc. to enhance the quality of life in the Baton Rouge community in the
areas of health, education and cultural development.
Thank you.
PUBLICITY
Hollydays is highly publicized in the Baton Rouge area and neighboring
parishes and promoted throughout Louisiana and surrounding areas through
direct advertising and public relations. Publicity for Hollydays includes
print (newspaper and magazine), radio, television, outdoor signs, and
brochures, in addition to numerous clubs and organizations.
Chairman’s Message
The Junior League of Baton Rouge is excited to present to
you the 29th annual Hollydays market. With the River Center
construction complete, Hollydays has expanded to an even
larger shopping extravaganza. We are thrilled to introduce our
new logo, market layout, more sponsorship opportunities and
new special events. In addition, the date is closer to Christmas!
When you support Hollydays, you support the Junior League’s fifteen community
projects. These projects directly impact 300,000 lives and are facilitated by
our trained volunteers. All of the projects focus on enriching the quality of life
in the Baton Rouge community in the areas of health, education and cultural
development.
We look forward to partnering with you to enhance the Baton Rouge community.
Please join the Junior League of Baton Rouge at Hollydays - Shopping for a Cause
and share in our ongoing efforts to truly make a difference.
Katie Culotta Shoriak, 2012 Hollydays Chairman
$1.1
Million
The amount injected
into the economy by our
2,644 out of town guests
that attended the 2009
Hollydays event
300,000
The number of lives
that are affected through
our community projects
Facts from “Audience Survey
of the 2009 Hollydays Festival,
October 15-17, 2009” conducted
by Christopher Kenny - The
Public Policy Research Lab,
Louisiana State University