Presented by the Junior League of Baton Rouge, Inc.

Presented by the Junior League of Baton Rouge, Inc.

Hollydays 2012 

October 24 - 27, 2012 

Baton Rouge River Center 

How 

HOLLYDAYS 

boosts the local economy 

THE EVENT 

Four days of unique holiday shopping, fashion, food, entertainment and 

special events while showcasing all of our community programs and 

mission-based initiatives. 

Presented by the volunteers of the Junior League of Baton Rouge, Inc. 

$6 

Million 

WHERE 

More than 70,000 square feet of space bedecked in festive holiday finery 

at the Baton Rouge River Center, located in downtown Baton Rouge across 

from the historic Mississippi River. 

The total local 

economic impact 

since 1983 

Hollydays is an annual shopping market sponsored by the Junior League 

of Baton Rouge, Inc. with unique vendors, generous contributors and 

committed Junior League volunteers. This market extravaganza attracts 

thousands of enthusiastic shoppers each year. 

Over the last 29 years, Hollydays has been Louisiana’s largest fundraiser. 

Our annual Hollydays Market has a positive impact of $6 million to the 

greater Baton Rouge area and allows the Junior League of Baton Rouge, 

Inc. to carry out its mission based programs and community outreach. 

Your support of Hollydays will allow the Junior League of Baton Rouge, 

Inc. to enhance the quality of life in the Baton Rouge community in the 

areas of health, education and cultural development. 

Thank you. 

PUBLICITY 

Hollydays is highly publicized in the Baton Rouge area and neighboring 

parishes and promoted throughout Louisiana and surrounding areas through 

direct advertising and public relations. Publicity for Hollydays includes 

print (newspaper and magazine), radio, television, outdoor signs, and 

brochures, in addition to numerous clubs and organizations. 

Chairman’s Message 

The Junior League of Baton Rouge is excited to present to 

you the 29th annual Hollydays market. With the River Center 

construction complete, Hollydays has expanded to an even 

larger shopping extravaganza. We are thrilled to introduce our 

new logo, market layout, more sponsorship opportunities and 

new special events. In addition, the date is closer to Christmas! 

When you support Hollydays, you support the Junior League’s fifteen community 

projects. These projects directly impact 300,000 lives and are facilitated by 

our trained volunteers. All of the projects focus on enriching the quality of life 

in the Baton Rouge community in the areas of health, education and cultural 

development. 

We look forward to partnering with you to enhance the Baton Rouge community. 

Please join the Junior League of Baton Rouge at Hollydays - Shopping for a Cause 

and share in our ongoing efforts to truly make a difference. 

Katie Culotta Shoriak, 2012 Hollydays Chairman 

$1.1 

Million 

The amount injected 

into the economy by our 

2,644 out of town guests 

that attended the 2009 

Hollydays event 

300,000 

The number of lives 

that are affected through 

our community projects 

Facts from “Audience Survey 

of the 2009 Hollydays Festival, 

October 15-17, 2009” conducted 

by Christopher Kenny - The 

Public Policy Research Lab, 

Louisiana State University

HOLLYDAYS 

Sponsorship Opportunities & Amenities 

CENTER COURT - $5,000 MERCHANTS CORNER - $2,500 

• 8 Blitzen Bash tickets 

• 12 General Admission tickets 

• 4 Invitations to Benefactor 

Reception 

• Special recognition in the 

Advocate including logo 

• Prominent Center Court 

sponsor signage through all 

media outlets 

• Your logo shown anytime 

a Center Court function is 

mentioned through all 

media outlets 

• “Your company name”: 

Center Court 

CENTER COURT CROSSING 

AISLES, 2 AVAILABLE - $2,500 




Reception 



• Prominent Center Court Aisle 


media outlets 

• Your logo shown above 

the aisle 

VENDOR AISLE, LONG - $1,000 




Reception 



• Prominent Vendor Aisle 


media outlets 



VENDOR AISLE, SHORT - $500 


• Special recognition in 

the Advocate 

• Prominent Vendor Aisle 


media outlets 



FOOD COURT - $10,000 




Reception 





• 2 Invitation to Benefactor 

Reception 



• Prominent Food Court 

sponsor signage through 

all media outlets 

• Your logo shown in the 

Food Court 

• “Your company name”: 

Food Court 

• Prominent Merchant Corner 


media outlets 

• Your logo shown in the 

Merchant Corner 

SHOPPING BAG - $20,000 




Reception 



• Prominent Shopping Bags 


media outlets 

• Your logo on 1 side of the 

Shopping Bag (20,000 walk 

through the doors and will get 

your bag) 

WATER BOTTLES - $7,500 




Reception 



• Prominent water bottle 


media outlets 

• Your logo shown on all water 

bottles given at market and 

5K Hustle 

TRANSPORTATION - $12,500 




Reception 



Trolley, Golf Cart, Valet 

• Prominent Transportation 


media outlets 

• Your logo shown on all 

transportation 

HOLLYDAYS HUSTLE, SATURDAY- 

$10,000 




Reception 



• Prominent Hollydays Hustle 


media outlets 

• Your logo will be displayed on 

all print material related to the 

Hollydays Hustle 

BLITZEN BASH, WEDNESDAY - 

$20,000 




Reception 



• Prominent Blitzen Bash 



• Your logo shown on all Blitzen 

Bash related printed materials 

• “Your company name” brings 

you the Blitzen Bash 

DASHING THROUGH THE AISLES, 

THURSDAY MORNING - $20,000 




Reception 




you Preferred Shopping 

2 

5K held October 20th 

Preview Party held October 24th 

Preferred Shopping held October 25th 

3 

3 

2 

3 3 

1 

• Prominent Preferred Shopping 


media outlets 


all print material related to 

Preferred Shopping 

4 4 4 4 2 4 4 4 4 

2 

5 

VINO & VIXEN, FRIDAY - $15,000 




Reception 



• Prominent Vino & Vixen 





the Vino & Vixen 


you Vino & Vixen 

PRANCER’S RUNWAY, FRIDAY - 

$5,000 




Reception 



• Prominent Prancer’s Runway 


media outlets 



Prancer’s Runway 

REINDEER ROUND-UP, SATURDAY - 

$5,000 




Reception 



Wine Tasting held October 26th 

Tween Runway Show held October 26th 

Breakfast & Brunch with Santa held October 27th 

• Prominent Reindeer Round-Up 


media outlets 


all print material related to the 

Reindeer Round-Up 

2012 

Hollydays Layout 

1. Center Court 

2. Center Court Crossing Aisles 

3. Vendor, Long Aisle 

4. Vendor, Short Aisle 

5. Merchants Corner

HOLLYDAYS 

Sponsorship Opportunities & Amenities 

Media Contact 

Elizabeth McKnight 

225.335.3472 

media@hollydays.org 

Sponsorship Contact 

Renee’ Skinner 

225.663.0534 

sponsor@hollydays.org 

Platinum Underwriter 

Underwriter 

Sponsor 

Supporter 

$75,000 & over 

$15,000 - $24,999 

$2,500 - $4,999 

$250 - $499 



• Invitation to the Benefactor 

Reception before the 

Blitzen Bash 


The Advocate including 

business logo 

• Special Sponsor signage 

prominently displayed in 

the Market 

• Recognition in Junior League 

of Baton Rouge’s membership 

newsletter, Entre Nous 





Blitzen Bash 



business logo 











Blitzen Bash 


The Advocate 









The Advocate 




Gold Underwriter 

Benefactor 

Contributor 

Friend 

$50,000 - $74,999 

$10,000 - $14,999 

$1,000 - $2,499 

$100 - $249 





Blitzen Bash 



business logo 











Blitzen Bash 



business logo 











Blitzen Bash 


The Advocate 









The Advocate 




Silver Underwriter 





Blitzen Bash 



business logo 

$25,000 - $49,999 











Blitzen Bash 



business logo 

Patron 

$5,000 - $9,999 









The Advocate 

Donor 

$500 - $999 




All signage will be of the same size and displayed prominently 

in the market. Tickets will be delivered via email or available 

at Will Call. Please mail or fax your guest list no later than 

October 5, 2012 to: 


Hollydays 2012 

9523 Fenway Ave. 

Baton Rouge, LA 70809 

Fax: 225-927-2547 

Email: media@hollydays.org 

Request for additional ticket compensation will not be permitted.

Junior League 

Community Information 

• Junior League of Baton Rouge was 

founded in 1932. 

5 

Katie Culotta Shoriak 

2012 Hollydays Chairman 

Jessica Gagliano 

Hollydays Chair Elect 

Angelle Bertrand 

5K Chair 

2012 Hollydays Steering Committee 

Chelley Greco 

Personnel Co-chair 

Whitney Greene 

Personnel Co-chair 

Audrey Israel 

Food And Beverage Special Events Chair 


Promotions Chair 

Leslie Nichols 

Auction Chair 

Shanna Ray 

Productions Chair 

• Hollydays is attended by more than 

17,000 guests and raises over $500,000 

for community programming and mission 

- based activities. This has an annual 

economic impact of $2 million to the 

City of Baton Rouge. 

• For over 50 years we have sold over 2 

million River Road Recipes publications 

and returned more than $3 million back to 

the Baton Rouge community. 

• JLBR gives almost $1 million in 

Community Assistant Fund grants to area 

non-profits in need. 

6 

4 

Kelley Butler 

eTicket Coordinator 

Whitney Talbot Cushing 

Special Events Chair 

Lynn Farris 

Business Support Solicitation Liaison 

Emily Godfrey 

Merchant Co-chair 

Elizabeth Laborde 

Merchant Co-chair 

Denise Lee 

Decorations Chair 

Lindsey Madatic 

Raffle Chair 

Anne McCanless 

Sustaining Advisor 

Michelle Reimsnyder 


Shay Schilling 

Treasurer 

Renee’ Skinner 

Business Support Chair 

Carmen Spooner 

Food And Beverage Production 

• JLBR annually supports around 15 Mission 

and Vision based Community Projects 

with our Membership devoting more than 

37,000 hours of service to these projects. 

Organizations Founded by the 

Junior League of Baton Rouge 

1. 1 Baton Rouge Speech and Hearing 

Foundation 1960 

2 

3 

The Women Of The Junior League Of Baton Rouge Are: 

2. 2 Magnolia Mound 1977 

3. 3 Louisiana Arts and Science Center 

(LASM) 1960 

2,000 

Active and 

sustaining members 

100% 

The percentage of Junior League members 

that serve the community and have a 

positive impact on lives 

4. 4 Battered Women’s Shelter 1980 

5. 5 Playmakers 1983 

6. 6 Storytime Storytelling 1993 

7. 7 Volunteer Baton Rouge 1988 

7 

1 

Baton Rouge

2012-2013 

Community Advisory Board 

Mrs. Anita Rodrigue Bankston 

Mr. Scott Berg 

Mr. David Boneno 

Mr. Marvin Borgmeyer 

Congressman Bill Cassidy 

Lt. Governor Jay Dardenne 

Mrs. Mary Durusau 

Mrs. BeBe Facundus 

Mr. John Paul Funes 

Mr. Derek Gordon 

Mr. John O. Hearin 

Mr. Walter Monsour 

Mr. Jake Netterville 

Ms. Jenni Peters 

Ms. Shunn Phillips 

Mrs. Jennifer Eplett Reilly 

Mrs. Donna Saurage 

Ms. Peggy Scott 

Dr. John Traxler 

Mrs. Whitney Vann 

Dr. Rani Whitfield 

Mission 

The Junior League of Baton Rouge, Inc. 

is an organization of women committed to 

promoting volunteerism, developing the 

potential of women, and improving the 

community through the effective action and 

leadership of trained volunteers. Its purpose 

is exclusively educational and charitable. 

2012 - 2013 

COMMUNITY PROJECTS 

Money raised during Hollydays has a visible impact on the Baton Rouge community and helps 

the Junior League of Baton Rouge (JLBR) advance its mission of enhancing the quality of life of 

residents in the areas of health, education and cultural development. It is estimated that JLBR 

community projects will impact the lives of more than 60,000 local residents by 2013. 

Enhancing Education 

Enriching Lives with LA School 

for Visually Impaired 

Opening Doors for Autism 

In League Project 

Jr. Master Gardeners 

Hilltop Arboretum 

Patient Activity Days 

Our Lady of the Lake Children’s Hospital 

Ready Hands 

In League Project 

TLC for Caregivers 

Alzheimer’s Services of the 

Capital Area 

Pretty in Pink 

Cinderella Project 

Cinderella Project Leadership Academy 

Kids in the Kitchen 

Baton Rouge General Hospital 

The Little Bookshelf 

LSU AgCenter 

Stirring Up Hope 

Boys and Girls Club of Baton Rouge 

Ghost in the Castle 

Old State Capital 

Girls on the Run of 

Greater Baton Rouge 

Circle Time 

St. Lillian’s Academy 

Getting Ahead 

Hope Ministries of Baton Rouge 

Imagination Playground 

Knock Knock Children’s Museum 

Community Assistance Fund: Junior League of Baton Rouge, Inc. also assists non-profit agencies with 

specific, short-term monetary needs with its Community Assistance Fund (CAF). Founded in 1980, this fund 

has distributed over $667,000 since its inception. 

Vision 


will enhance the quality of life in the Baton 

Rouge community in the areas of health, 

education and cultural development. 

Reaching Out Statement 


reaches out to all races, religions and 

national origins who demonstrate an interest 

in and commitment to volunteerism. 

2012 - 2013 

JLBR BOARD OF DIRECTORS & EXECUTIVE MANAGEMENT 

Leslie Campbell 

President 

Cathy Giering 

President Elect 

Maria Davis 

Director at Large 

Melissa Dotson 

Policy Governance 

Amanda LeBlanc 

Strategic Initiatives 

Chairman 

Melanie Montanaro 

Chief Financial Officer 

Board of Directors 

Karen Novak 

Director at Large 

Kate Seba 

Recording Secretary 

Anne Williams 

Long Range 

Planning Chairman 

Lauren Walker 

Nominating Chairman 

Lissa Weston 


Emily Wolfe 

Executive Coordinator 

Cathy Giering 

President Elect 

Leslie Berg 

Community Vice President 

Leila Blumberg 

Fund Development 

Vice President 

Alice Greer 


Amy Groves Lowe 


Suzanna Ney 

Financial Vice President 

President’s Message 

Executive Management 

Kate Seba 

Recording Secretary 

Gina Tharp 

Membership Initiatives Director 

Ashley Thom 

Marketing & Communications 

Vice President 

Lindsey Usrey 

Annual Planning Chairman 

Lauren Walker 

Nominating Chairman 

Erin Monroe Wesley 

Membership Vice President 

The Junior League of Baton Rouge is honored to bring you Hollydays 2012. With over 200 

merchants from across the country, this event is a great way to kick off the holiday season and 

raise money to support our community projects! 

For over 80 years, the Junior League has been working to build a better Baton Rouge. Each 

year our volunteers give over 45,000 hours of time to the community. This commitment makes 

an impact on thousands of lives in the Baton Rouge area. Our outreach would not be possible 

without our community partners, sponsors and membership. 

On behalf of the Junior League of Baton Rouge, thank you for your continued support. 

Happy Hollydays, 

Leslie Campbell, President

Hollydays.org 

October 24 - 27, 2012 

Baton Rouge River Center

Presented by the Junior League of Baton Rouge, Inc.

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