Psych 1010 Chapter 13 Social Psych - PUNK ROCK PSYCHOLOGY
Psych 1010 Chapter 13 Social Psych - PUNK ROCK PSYCHOLOGY
Psych 1010 Chapter 13 Social Psych - PUNK ROCK PSYCHOLOGY
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Changing Attitudes<br />
• Communication model of persuasion<br />
spotlights four key elements to achieve these<br />
goals:<br />
– source<br />
– message itself<br />
– medium of communication<br />
– characteristics of the audience
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