B.Com-Accounting & Finance Curriculum - Madras Christian College

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BUSINESS COMMUNICATION Semester - V Total hours: 60 Skill Based General Elective – I Total Credits: 3 Objectives To develop the skills of a student in all dimension of communication UNIT I Basic communication model- Process of communication- Levels of communication Types of communication: Personal- Interpersonal- Intrapersonal UNIT II Public Speaking – Presentation UNIT III Business Letters- Recent trends in communication UNIT IV Interview- Group Discussion UNIT V Report writing – Objectives of a report – Kinds of Reports – Long format report – Short format report BOOKS RECOMMENDED: 1. K.K. Sinha - Business Communication Galgotia Publishing Co,2005 2.R.K. Madhukar - Business Communication & Customer relations Vikas Publishing House 2002 3.Mary Munter-Business Communication Strategy & Skill, Prentice Hall 2004 4. ICMR –Business Communication Text Book, ICMR Publications, 2007
ENTREPRENURESHIP AND SMALL SCALE BUSINESS Semester - V Total hours: 60 Skill Based General Elective – I Total Credits: 3 Objectives: An insight into the nature and scope of entrepreneurship and to examine the process of setting up a small scale industry UNIT I The entrepreneur – definition – characteristics of successful entrepreneur – classification of entrepreneur – entrepreneurial scene in India – case histories of successful entrepreneur UNIT II Entrepreneurial growth – role played by government and non government agencies – ESP’s, TIIC, SIDBI, PIPDIC, IDBI, IFCI, etc – problems and prospects of women entrepreneurs – rural entrepreneurs –small scale and export entrepreneurs UNIT III How to enter into market? Business ideas generation techniques – identification of business opportunities – marketing feasibility – technical – legal – managerial and locational feasibility UNIT IV Small scale industries – meaning – classification of small scale industries – significance in Indian economy – problems and possibilities of ancillary industries – sickness in small scale industries – causes and remedies . UNIT V Setting up a small scale industry – location of an enterprise – steps for starting a small industry – selection of types of organizations – incentives and subsidies – exploring export possibilities BOOKS RECOMENED: 6. Vasant Desai – dynamics of entrepreneurial development and management 7. Khan – management of small scale industries 8. Hisrich peters – Entrepreneurship 9. Vasant Desai – Management of small scale industries 10. David H.Holt – Entrepreneurship new venture creation
Page 1 and 2: MADRAS CHRISTIAN COLLEGE Department
Page 3 and 4: 4 ECAM8 Part - III Major VIII Cost
Page 5 and 6: BUSINESS MANAGEMENT Semester - I To
Page 7 and 8: FUNDAMENTALS IN ACCOUNTING Semester
Page 9 and 10: FINANCIAL ACCOUNTING II Semester -
Page 11 and 12: CAPTIAL MARKET SEMESTER III Total h
Page 13 and 14: MARKETING PRINCIPLES Semester III T
Page 15 and 16: LEGAL ASPECTS OF BUSINESS - I Semes
Page 17 and 18: HUMAN RESOURCE MANAGEMENT Semester
Page 19 and 20: ACCOUNTING PACKAGE-TALLY Semester I
Page 21 and 22: BUSINESS ECONOMICS AND OPERATIONS R
Page 23 and 24: INTERNATIONAL ECONOMICS AND BUSINES
Page 25 and 26: RESEARCH METHODOLOGY Semester V Tot
Page 27 and 28: INSURANCE Semester V Total Hours: 9
Page 29 and 30: BUSINESS COMMUNICATION Semester - V
Page 31 and 32: WEB DESIGNING Semester - V Total ho
Page 33 and 34: PORTFOLIO MANAGEMENT Semester - VI
Page 35 and 36: PROJECT WORK Semester - VI Total ho
Page 37: LIST OF GENERAL ELECTIVES 1. Busine
Page 41: HUMAN RESOURCE DEVELOPMENT Semester

B.Com-Accounting & Finance Curriculum - Madras Christian College

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