TSE2015-06

News, Views and Tools for Trade Show and Event Executives June 2015
mobile
first
How ROB MESIROW
and CTIA Created a
Mobile Mega Show
FASTEST 50
WRAPUP
The Winners,
The New Ideas,
The Excitement
PAGE 44
A DRAMATIC
PERFORMANCE
Trade Shows Jump
6.5% in NSF in April
PAGE 30
plus
TSE'S WTCC
DIRECTORY
THE Guide to Convention
Centers Worldwide,
Exclusive Services, Labor
Rules & ESCA Members
SPECIAL SUPPLEMENT
www.TradeShowExecutive.com

Save the Date for
Gold
Trade Show Executive’s
100
Awards & Summit
September 30-October 2, 2015
Bacara Resort & Spa, Santa Barbara, CA
The Gold 100 Awards & Summit will
honor the 100 largest shows in the
nation and celebrate the people who
built them into the most successful and
important shows in the nation. Come
enjoy one of California’s premiere
resorts and share your ideas with other
leading minds in the industry.
Stay tuned for more details at www.TradeShowExecutive.com

Table of Contents
JUNE 2015 // VOLUME 16 NUMBER 6
Directory
TSE's World’s Top
Convention Centers
Trade Show Executive presents the
latest comprehensive directory of
convention centers in the U.S., North
America and worldwide. Included
are key features and contacts, and
new this year: data fi elds in each
listing which tells you, at a glance,
which services at convention centers
are exclusive, recommended or
open — including general contracting
services, electrical, plumbing, food
service, security, cleaning and AV.
The WTCC also includes the Guide
to Labor Rules in Key Trade Show
Cities compiled by ESCA, plus
the ESCA membership directory.
SUPPLEMENT TO THE ISSUE
24
Trending
& Spending
The job picture is a bit brighter and even
gasoline prices are softer, but will that be
enough to get consumers to break loose
with spending? So far, retail sales have been
mushy and could create more caution among
trade show buyers and exhibitors.
30
Dashboard
of Monthly
Trade Show Metrics
The NAB Show hit 1 million nsf in April, highlighting
a robust month in which overall exhibit
space jumped 6.5%. Exhibitor and attendance
metrics were both up more than 4%.
COVER STORY
38
Power
Lunch
with Rob Mesirow
The idea of breaking up
two thriving trade shows might
not seem like a good one, but
Rob Mesirow and CTIA – The
Wireless Association saw the
need to make room for a growing
range of exhibiting companies
and attendees. Rob joined
TSE’s Danica Tormohlen as the
guest at the Fastest 50 edition
of Power Lunch.
44
Fastest 50
Roundup
Chicago was its usual amazing self in May
as it hosted the annual Trade Show Executive
Fastest 50 Awards & Summit. The people
behind the fastest-growing trade shows of
2014 celebrated their success with a fun
and informative week in the Windy City.
Copyright © 2015 by Trade Show Executive (ISSN Number 2151-7568 / USPS #1900)
June 2015 (Volume 16, Number 6). Trade Show Executive is published monthly by Trade Show
Executive, Inc., 1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828, USA, Phone (760)
630-9105, Fax (877) 483-8912. ® Trade Show Executive is a registered trademark of Trade Show
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$19.95 each. Back issues are $19.95 each. Who's Who Mega Guide annual directory is $199.00,
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www.TradeShowExecutive.com | June 2015 3

Table of Contents
JUNE 2015 // VOLUME 16 NUMBER 6
Trade Show Executive
EDITORIAL AND PUBLISHING HEADQUARTERS
1945 Avenida del Oro, Suite 122, Oceanside, CA 92056
Telephone: (760) 630-9108 • Fax: (877) 483-8912
30
Departments
6 Month in Review
Catch up on the most significant news
and developments from the past month.
• What’s on tap for ASAE’s Annual
Meeting & Exhibition in Detroit?
• SISO and CEIR report gauges the
needs of younger exhibitors.
• IAEE sees slight decline in enthusiasm
for public events.
• UFI extends collaboration pact with SISO
• Reed acquires Miami Beach jewelry shows
• Tarsus acquires PAINWeek conference
• Production Resource Group (PRG)
agreed to acquire XL Video Group
• Messe Frankfurt exports
Automechanika brand to England
• SmithBucklin acquires The Townsend Group
• Rooney urges governor to act quickly
on Boston expansion review
• ASI shows create new format
for New York and Anaheim events
• Hot new cold show added to
United Fresh for 2016
16 Done Deals
Monthly roundup of recently signed deals,
contracts and partnerships.
20
20 Focus on Asia
A look at the latest developments
in Asia’s trade show market.
28 Perspectives
Everyone likes to be appreciated. Publicly
recognizing stellar employees for the public
and in-house achievements is something that
IAEE President David DuBois believes helps
attract and retain the over-achievers that
make the trade show industry what it is.
59 The Zoom Calendar
TSE presents dates, facts and contact info
for important shows taking place in August.
66 People in the News
• Katy Lynch • Nick McCallion
• Camille Stern • Scott Cuervels
• Kevin Nixon • Camala Jones
66 Index to Advertisers
EDITORIAL AND RESEARCH
President / Publisher & Editor Darlene Gudea
(760) 630-9111 • dg@tradeshowexecutive.com
Editor-at-Large Carol Andrews
(562) 505-7903 • carolandrews@tradeshowexecutive.com
Editor-at-Large Danica Tormohlen
(816) 803-8103 • dtormohlen@tradeshowexecutive.com
Manager of Directories Carri Jensen
(541) 286-4014 • cjensen@tradeshowexecutive.com
Senior Editor Hil Anderson
(760) 630-9107 • handerson@tradeshowexecutive.com
Senior Editor Renee Di Iulio
(310) 939-0197 • renee@tradeshowexecutive.com
News Editor Sandi Cain
(949) 497-2680 • scain@tradeshowexecutive.com
Chief Economist Frank Chow
(760) 630-9111 • fchow@tradeshowexecutive.com
EVENTS
Vice President of Events Diane Bjorklund
(630) 312-8915 • dbjorklund@tradeshowexecutive.com
Vice President of Global Events Mike McGuire
(760) 630-9110 • mmcguire@tradeshowexecutive.com
SALES AND MARKETING
Vice President/Associate Publisher Irene Sperling
(818) 990-1080 • isperling@tradeshowexecutive.com
Advertising Manager Linda Braue
(424) 731-7523 • lbraue@tradeshowexecutive.com
Business Development Director – Asia Quentin Chan
(852) 23661106 • qchan@tradeshowexecutive.com
DESIGN AND PRODUCTION
Creative Director Kathleen Maloney
(760) 630-9106 • kmaloney@tradeshowexecutive.com
Senior Graphic Designer Edgar Rodriguez
(760) 630-9105 • erodriguez@tradeshowexecutive.com
CHAIRMAN
Richard A. Simon United Service Companies, Inc.
(800) 248-8558 • rsimon@unitedhq.com
MEDIA PARTNERS:
MEMBER OF:
TRADE SHOW EXECUTIVE, WINNER OF:
• 2013 National Gold Award for Editorial
Excellence: Registration Guide
• 2013 National Gold Award for Editorial
Excellence: World's Top Convention Centers
• 2013 National Silver Award for Design:
World's Top Convention Centers
• 2012 Regional Gold Award for Editorial
Excellence: Compensation Report
4 June 2015 | Trade Show Executive

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MONTH IN REVIEW
Idyllic Santa Barbara
Awaits Gold 100 Class of 2014
BY HIL ANDERSON, senior editor
Bacara Resort and Spa
Santa Barbara, CA – The 2015 Trade Show
Executive Gold 100 Awards & Summit
takes place once again on the scenic California
coast, and this year’s venue is one
of the most special in the event’s history.
Known as the “American Riviera,”
Santa Barbara has long been a favorite
getaway spot for travelers and an idyllic
retreat for celebrities. The elite of the
trade show industry will get a heady taste
of the lifestyle on September 30-October
2 at the famed Bacara Resort and Spa
located a few short miles north of the
city on the shore of the Pacific Ocean.
The Bacara is rated one of the
“Top 5 Resorts in Southern California”
by Conde Nast Traveler, and has been
recognized in three separate categories
by the Forbes Travel Guide. The Bacara
embodies the romance of the California
Hacienda style and will be a fitting locale
for the annual salute to the biggest and
best trade shows of 2014.
“The Gold 100 Awards & Summit will
celebrate the success of CEOs, group show
vice presidents and show organizers in a
productive and beckoning setting as they
start winding down the year and begin
planning for 2016,” said Darlene Gudea,
president of Trade Show Executive Media
Group. The largest shows of the year will
be honored, and the top sponsors and
TSE staff will present crystal trophies
in 12 categories such as the “Top Brand,”
the “Marketing Genius” and “The Greatest
Show on Earth.” The event will feature a
fast-paced summit that will provoke new
ideas and new ways of doing things. For
networking, delegates will enjoy the TSE
Gold Golf Classic at the Sandpiper Golf
Club, lunch at Sunstone Winery in Santa
Ynez, a clam bake on the sandy shores
of the Pacific, and more.
Miles of Scenic Coastline
Santa Barbara will be a special treat
for show organizers who spend much
of the year immersed in the hustle
and bustle of big cities.
Located just up the coast from Los
Angeles, Santa Barbara has a Mediterranean
charm with winding streets and
intricate stone terraces reflective of the
Italian immigrants who helped settle
the town in the early 20th Century. The
top-tier restaurant scene was featured
in a special segment on Food Network.
Known as the “American
Riviera,” Santa Barbara
has long been a favorite
getaway spot for travelers
and an idyllic retreat for
celebrities. The elite of
the trade show industry
will get a heady taste of
the lifestyle on September
30-October 2 at the famed
Bacara Resort and Spa.
The ambience and the proximity to
Hollywood draws an upscale crowd to
the area. In the past, Ronald Reagan, Michael
Jackson and Charlie Chaplin have
called the area home. Current “A-Listers”
include hometown girl Katy Perry who
filmed her music video “Teenage Dream”
in the city. The Bacara Resort was the site
for the wedding of fellow pop princess
Fergie to Josh Duhamel.
Gold delegates can fly into Santa
Barbara Airport via American Airlines,
United Airlines, U.S. Airways and Alaska
Airlines. You can connect through Los
Angeles, Phoenix, Denver, San Francisco
or Seattle. Or, you might want to come
early, rent a car, and experience an unforgettable
drive up the coast on Highway 101,
or travel in comfort on Amtrak’s direct
line from Union Station in Los Angeles.
Bacara Basics
The Bacara, a Meritage Collection
property, is the center of the Gold 100
festivities. Attendees will experience the
accommodations and service that earned
the Bacara its deserved status as a worldclass
resort. Bacara is offering Gold 100
delegates a generous special rate of $260
per night during the event, as well as several
days before and after. To make reservations,
call (844) 276-0955. Mention you
are attending the Trade Show Executive
Gold 100 Awards & Summit. The room
block will fill up fast so register now!
“Early Autumn is a perfect time of
year to visit California and the Bacara
is rolling out the welcome mat and the
red carpet for this elite gathering of top
show organizers,” said Diane Bjorklund,
vice president of events.
The Bacara overlooks the Pacific Ocean
and has the golden Santa Ynez Mountains
as a backdrop. World-class wineries and
restaurants are a short distance away,
and the resort’s spa experience rivals the
exclusive destinations of Europe. The spa
6 June 2015 | Trade Show Executive

is recognized as one of the best in the
world. Its sits above the calming Pacific,
and relaxation is at the heart of the
Bacara’s philosophy.
• For golfers, the Sandpiper Golf Club
spreads across the gently rolling coastline,
offering spectacular ocean views. The
course was designed in 1972 by William
Bell and is ranked on Golf Digest’s 2015
list of top public courses in the U.S.
• The Bacara grounds include three
heated zero-edge swimming pools
and two whirlpool spas.
• The dining experiences are numerous
for attendees looking for a place to meet
privately with colleagues and partners.
More to Come
Details of the education and networking
schedule for the Trade Show Executive
Gold 100 Awards & Summit will be revealed
in the coming weeks as well as the
Gold honorees. These alpha exhibitions
will be saluted at the awards gala that
marks the highlight of Gold 100 week
in Santa Barbara.
Aerial View
Want a bird’s eye view of last year’s Gold
Golf Classic and the opening reception?
Go to www.tradeshowexecutive.com/
events/gold100. Gold 100 photography
sponsor Oscar & Associates and their
mighty drone will be out in full force
capturing memorable moments from
the event.
Reach Darlene Gudea at (760) 630-9107 or
dg@tradeshowexecutive.com; Mike McGuire,
TSE vice president of global events, at (760)
630-9110; Diane Bjorklund at (630) 312-
8915 or dbjorklund@tradeshowexecutive.com
Sunstone Winery
Sandpiper Golf Club
www.TradeShowExecutive.com | June 2015 7

MONTH IN REVIEW
The ASAE Annual Meeting in Detroit
A Wealth of Education, Networking
and Exhibits for Association Executives
BY SANDI CAIN, news editor
Henry Ford Museum
Washington, DC – When delegates of
ASAE - The Center for Association Leadership
Annual Meeting and Exhibition
converge on Detroit August 8-11, they’ll
be primed for a week of education, networking
and first-rate social events with
5,000 or so of their peers. They’ll also
have the opportunity to meet roughly
300 exhibitors representing convention
and visitor bureaus, technology companies,
trade show service providers and
event management companies.
This is an event that is jam-packed with
worthwhile information for top-level association
executives (59% of attendees are
at the director level of their organizations)
as well as those newer to the industry in its
20 education sessions. And the show floor
almost demands you plot your route —
and appointment times — in advance.
This year’s show floor will feature
many well-known names in the trade
show industry, including CVBs such
as the Las Vegas Convention & Visitor
Authority, Choose Chicago, Visit Orlando,
the New Orleans Convention & Visitors
Bureau and the Philadelphia Convention
& Visitors Bureau. A quick browse
through the current exhibitor list shows
Convention Data Services, along with
show service providers like Hargrove
and Global Exhibition Services (GES).
IMEX America, one of the largest
meeting industry events, will also
have a presence at ASAE, along with
CVent and other technology providers.
The Business Connection Lounge is
likely to be the prime meeting place
for attendees and exhibitors who want
some one-on-one face time or a private
product demonstration. This lounge is
reserved for attendees who have appointments
with suppliers made through the
Attendee Service Center after registration
is complete, as well as those escorted
by an exhibitor.
Global growth is one hot topic for 2015,
with several educational sessions featuring
global business topics that may interest
association executives, including:
• A pre-conference workshop entitled
“Achieving Global Growth” that will
look at trends and best practices for global
development based on a study by the same
name. It will feature case studies about
strategies that worked presented by executives
who have ‘been-there-done-that.’
Presenters: Mark Athitakis, Associations
Now Magazine; and Gregory Fine of the
Turnaround Management Association.
This one requires separate registration.
Delegates will be primed
for a week of education,
networking and first-rate
social events with 5,000
or so of their peers.
They’ll also have the
opportunity to meet
roughly 300 exhibitors
• “Going Global: a Case Study of
Operations in China” featuring a panel
of experts on best practices for doing
business in China.
• “Making International Expansion
Work for You,” presented by Melissa
A. Schultea of the Society of Petroleum
Engineers; Carlos Fulcher of the International
Association of Business Communicators;
and Dani Kolb of Kellen Europe.
• “Turning Desert Opportunities into
Growth,” focused on the Middle East’s
Gulf Cooperation Council of States,
a fast-growing sector in the region and
world. It features a case study about
a U.S. association that successfully set
up business in the region and tripled its
return on investment. Presenters are Ajay
Bhojwani of MCI Middle East; David
Macadam, CEO, Middle East Council
of Shopping Centres; and Waleed Refaay,
managing director of the Society of
Petroleum Engineers-Middle East,
North Africa and South Asia.
• “Smart New Market Evaluation and
Development” will offer a cost-effective
and strategic approach to market evaluation
and international expansion planning.
Presenters are Steven Weiss and
Jim Gurowka, both of the International
Development for the Institute of
Management Accountants.
The opening reception will be held in
the world famous Henry Ford Museum
and will later feature local bands and
legendary Motown acts such as The
Contours, Mary Wilson of the Supremes,
The Temptations Review featuring
Dennis Edwards, and The Four Tops.
The ASAE Annual Meeting & Exposition
is one of the Trade Show Executive
Fastest 50 shows for 2014, ranking
No. 45 in the attendance metric with a
10% growth in 2014. With an intriguing
lineup of sessions and a vibrant exhibit
floor, it may well make a bid for continued
inclusion in the Fastest 50 rankings
for 2015.
For details about exhibiting or to
register for this event, visit www.asae
annualmeeting.org TSE
8 June 2015 | Trade Show Executive

NIEL GOLIGHTLY
VP, EXTERNAL RELATIONS
SHELL OIL COMPANY
THE AUTO INDUSTRY WILL BE RESHAPED
IN A CITY SYNONYMOUS WITH REINVENTION: DETROIT.
Be Part of The D’s comeback at ASAE 2015 Detroit was ideal when Shell was looking for a new destination to host
Shell Eco-marathon Americas. The event brings approximately 1,500 gifted high school and college students to
The D in a challenge that inspires innovation; and the newly-renovated Cobo Center is the perfect stage to show it off.
In August, ASAE attendees will experience Detroit’s ongoing revitalization themselves, with Cobo as the centerpiece of
a vibrant, walkable downtown that includes amazing nightlife, enticing restaurants and thriving culture around every corner.
Discover Detroit, America’s great comeback city. Learn more at asae2015Detroit.com/niel or download the Visit Detroit app.
AMERICA’S GREAT COMEBACK CITY.
C ars | Culture | Gaming | Music | Sports

MONTH IN REVIEW
CEIR/SISO Study Reveals How
Young Professional Exhibitors Think
BY SANDI CAIN, news editor
Dallas, TX – The recently released 2015
Young Professional Exhibitor Needs
and Preferences Study conducted by the
Center for Exhibition Industry Research
(CEIR) and the Society of Independent
Show Organizers (SISO) examined
similarities and differences of industry
professionals between the ages of 23-40
versus older exhibitors — and the results
appear to be good news for the industry.
The study included questions about
attitudes, preferences and habits relating
to exhibitions, including decision-making
about whether to exhibit or not, effective
exhibiting tactics, communications
preferences between exhibitors and organizers,
preferences in the exhibit booth
setting, and overall opinions about the
value of exhibits.
“This particular study suggests the future
of the industry is bright, though it also
points out young exhibitors have unique
preferences,” said CEIR President and CEO
Brian Casey when the study was unveiled.
Nearly all — 98% — of the 304 prequalified
exhibitors chosen for the survey
(based on their experience with trade
show booths over the past two years)
said they see a unique marketing value
for trade shows that can’t be fulfilled
through other channels. And 77% of
these young exhibitors have some voice
in the decision-making process about
exhibiting at an event, with nearly half
(45%) saying they have the power to
recommend whether or not to exhibit.
Reasons for exhibiting cited by
the most respondents are similar to
answers provided by all exhibitors in
other surveys: building product/brand/
organization awareness (76%); reaching
potential new clients (74%); and having
a presence at an industry event (74%).
But this group also sees other benefits,
such as shortening the sales cycle,
closing sales at the show and finding
new distributors.
Yet 71% of those surveyed said they
have been involved in decisions to NOT
exhibit at a show. This group cited cost
(44%), and poor attendance quality or
volume (41% and 40%) as the primary
reasons to skip a show.
However, this group doesn’t care
much about the show’s venue (15%),
how far away the location is (14%) or
how attractive the destination city is
(10%). Conversely, among executive
management professionals in a previous
survey, 37% cited an unfavorable venue
as a reason for not exhibiting.
When asked to name their most trusted
sources for choosing an exhibition from
among 22 options, 37% chose email from
expo organizers; 23% chose the organizer’s
website and 23% chose information from
an industry association. Industry print
publications were chosen as most trusted
by only 11% of participants — but that
choice ranked higher than industry e-news,
Facebook, Twitter, Instagram, YouTube
and text messages from expo organizers.
What Exhibitors REALLY
Think of Social Media
Despite the fact that most show
organizers have made an effort to include
social media for all facets of their events,
only 37% of survey participants said
they use social media when looking for
exhibitions. And only 10% of those who
exhibit want to get any show updates
via social media, regardless of whether
those are pre-show, on-site, or post-show
updates. Just 16% want phone calls about
show updates.
For 39% of those surveyed, social media
for events is shunned because they use
it primarily for personal reasons. These
results might partially explain a recent
Exhibit Surveys study that revealed only
19% of show organizers report successful
social media efforts.
98 %
39 %
See a unique
marketing value
for trade shows
that can’t be
fulfilled through
other channels.
Shun social
media for events
because they use
it primarily for
personal reasons.
There is a bit of crossover, however,
when young professionals research
events: 51% of the respondents said they
use feeds tracking and 44% said they use
social media websites in finding basic
information about a show.
So what kinds of notices do they want
before and after an exhibition? It turns out
that 82% of those surveyed prefer to get
information from organizers by old-school
email during all stages of an event and
59% even prefer email updates at the show.
However, roughly one-quarter prefer
notices delivered to their exhibit booths.
Reach Brian Casey at (972) 687-9242 or
bcasey@ceir.org
10 June 2015 | Trade Show Executive

IAEE Survey Sees Slightly Cooler
Optimism Over Public Events
BY HIL ANDERSON, senior editor
Dallas, TX – Organizers of public shows
were a little less bullish as post-recession
attendance and revenue growth cooled
last year, a new report from the International
Association of Exhibitions
and Events (IAEE) revealed.
The Public Events Industry Report:
2014 Results was released in April and
concluded that more consumer show
organizers were seeing smaller crowds
and less revenue, although a solid majority
still pegged their metrics at improved
or unchanged levels from 2013.
Attendance was a particular concern
with 23% of shows saying their crowds
were smaller than expected in 2014 compared
to just 2% who said so in 2013. But
77% reported that their attendance was
better, or at least unchanged.
Revenue trends followed a similar
path last year. The percentage of shows
where revenues slumped rose from only
5% in 2013 to 13% last year. Shows where
revenues improved or remained the same
totaled 87% in 2014 compared to 95%
in 2013.
“While there is no immediate cause
for concern, these two metrics will bear
watching in 2015,” the report said.
Analysts at IAEE said the best news in
the report, which is available at no charge
to IAEE members, was that public events
remained healthy overall and organizers
had pushed the state of the economy
down further on their lists of concerns
for the near term.
“Public events are performing as
expected or even better,” said IAEE
President & CEO David DuBois. “We are
seeing more new launches as the economy
improves, as well as more normal staffing
patterns and a return to the routine challenges
that have always been around.”
The major challenges facing most organizers
were the age-old ones of securing
venue space; increased competition; and
building up the attendee base for their
shows. On the horizon, was concerns that
tech-savvy Millennials might prefer websurfing
for products for home, garden and
hobbies rather than traveling to a show.
Those potential obstacles, however,
were not enough to cause public shows to
pull back. In fact, 2014 was the first year
that new events were launched in each
of the 22 industry sectors included in
the annual survey that was launched by
IAEE’s Public Events Council in 2009.
Attendance was a
particular concern with
23% of shows saying
their crowds were smaller
than expected in 2014
compared to just 2% who
said so in 2013. Revenue
trends followed a similar
path. The percentage of
shows where revenues
slumped rose from only 5%
in 2013 to 13% last year.
The report was compiled from surveys
sent to 361 consumer event organizers. A
total of 48 responded with details on 171
new and existing events that took place in
2014. The 22 industry sectors covered the
wide gamut of enthusiast and consumer
shows; festivals and fairs; expos for senior
citizens; computer shows; and agricultural
events.
Reach David Dubois at (972) 458-8002 or
ddubois@iaee.com
SISO and UFI
Extend Pact With
Plans to Expand
Collaboration
BY HIL ANDERSON, senior editor
Santa Monica, CA – The Society of
Independent Show Organizers (SISO)
has extended its collaboration agreement
with UFI, the Global Association
of the Exhibition Industry.
The pact, first enacted six years
ago, serves as a platform to provide
practical assistance to those international
companies wishing to do more
business in North America and to
allow American companies to leverage
the power of the UFI network for their
own international development.
“We really appreciate the valuable
working relationship that has been
developed between SISO and UFI,”
said Charles McCurdy, chairman of
SISO. “There is much more that we
can do as our members are increasingly
interested in international development.
And we know that the U.S.
remains high on the priority list for
many companies around the world.”
The two associations are planning to
increase their formal activities toward
mutual expansion of show brands. The
strategy includes regular joint meetings
of the SISO and UFI Executive
committees plus closer collaboration
on education and market research.
“The first six years of our
collaboration achieved a lot,” said UFI
President Andres Lopez-Valderama.
“Now is the time to do more and build
on that success.”
Reach Charles McCurdy at (877) 937-
7476 or cmccurdy@apprisemedia.com;
Andres Lopez-Valderama at alopez@
corferias.com; SISO Executive Director
Lew Shomer at (310) 450-8831 or
lshomer@shomex.com
www.TradeShowExecutive.com | June 2015 11

MONTH IN REVIEW
Reed Acquires JIS and
its Trio of Miami Shows
BY HIL ANDERSON, senior editor
Weinrich
Norwalk, CT – Reed Exhibitions has
expanded its portfolio of jewelry shows
by acquiring Jewelers International
Showcase (JIS), which organizes a trio
of events in Miami Beach catering to the
Caribbean and Latin America markets.
The JIS Events portfolio will become
part of Reed’s JCK Events division with
Jordan Tuchband, vice president of sales
& operations at JIS, joining Reed with the
new title of industry vice president of JIS
Events. Show Producer Michael Breslow,
who founded JIS, will act as a consultant
to the new owners.
“This is an exciting opportunity to
expand our jewelry portfolio and offer
our customers a broader reach to retailers
in the Caribbean and Latin American
markets,” said Yancy Weinrich, senior
vice president, JCK.
The three JIS shows take place annually
at the Miami Beach Convention Center.
The most recent show in January featured
850 booths and offered cash-and-carry
wares in the mid-to-high-end price
range. The April and October events are
timed to accommodate the long-term and
last-minute holiday inventory needs of
retailers in the Americas.
A Fast-Growing Show
The JIS shows generally make the short
list of fasting-growing shows in the nation
each year. JIS ranked 32nd in exhibit
space growth in 2010 and 28th in attendance
growth in 2011 in the Trade Show
Executive (TSE) Fastest 50 rankings. In
2012, the January show was 14th in attendance
growth. The October edition placed
21st in exhibiting companies and 35th
in exhibit space. The streak continued
in 2013 with the April show earning
a No. 18 ranking in attendance growth
and No. 36 in exhibit space growth.
“The joining of the No.1 and No. 2
jewelry trade shows in the USA and I
believe in the Western Hemisphere, was
a very natural strategic evolution that
has been in the making for a very long
time,” Breslow told TSE. “Since I started
JIS in 1979, you have to consider that
two-thirds of my adult life was spent
building JIS into what it has become —
and it is still in my blood.” Breslow noted,
“Everyone walked away in this buy/sell
transaction as a winner and we wish JCK
and Reed only the best with our 36-yearold
baby.”
The addition of JIS increases the JCK
portfolio to eight shows led by JCK Las
Vegas, which was ranked 30th on the
most-recent Trade Show Executive Gold
100 with 501,415 net square feet in 2013.
The roster also includes JCK Tucson,
Swiss Watch Las Vegas and LUXURY
events in Las Vegas and New York.
Reach Yancy Weinrich at (203) 840-5481 or
yweinrich@reedexpo.com; Jordan Tuchband
at (561) 998-0205 x2, or jordantuchband@
jisshow.com; Michael Breslow at (561) 998-
0205, x9, or michaelbreslow@jisshow.com
Tarsus to Acquire U.S. Medical
Conference PAINWeek for $27.5 Mil
London, UK – The British show organizer
Tarsus Group plc expanded its U.S. medical
portfolio by acquiring PAINWeek, an
annual conference for pain medicine specialists.
Tarsus now holds 100% of PAIN-
Week, which takes place each September
in Las Vegas and generates attendance
from the neurology, endocrinology,
cardio-vascular and oncology specialties.
The event, which was established seven
years ago, was sold to Tarsus by Avenite
Co., a medical communications firm.
The acquisition involves a total cash consideration
of up to $27.5 million of which
$5 million will be paid on completion of
the acquisition and up to $22.5 million
in deferred payments linked to the performance
of the business up to the end of 2018.
For the year ending December 2014,
the assets subject to the transaction had
an unaudited profit of approximately
$1.0 mil before taxes.
“The acquisition of PAINWeek
complements our existing medical
businesses enabling us to address all
four pillars of the preventative medical
market,” said Douglas Emslie, managing
director of Tarsus Group. “We see a number
of opportunities for us to expand the
PAINWeek business and to cross-promote
our other medical events.”
There was no immediate word on any
planned changes in staffing or format.
Tarsus produces 13 other niche medical
conferences in the U.S., Dubai, Canada
and Australia, and Thailand.
Reach Douglas Emslie at +44 (0)20 8846
2700 or demslie@tarsus.co.uk
12 June 2015 | Trade Show Executive

PRG to Acquire XL Video Group
Expands to 40+ World Locations
BY HIL ANDERSON, senior editor
Armonk, NY – Production Resource Group
(PRG) agreed to acquire XL Video Group,
a European firm that, like PRG, supplies
audio-visual services to trade shows and
other live events on three continents.
The deal includes XL Video’s 14 locations,
including offices in Atlanta and Los
Angeles, and expands PRG’s services to
its global clients to more than 40 cities
worldwide. “PRG and XL are well positioned
to provide multi-disciplined integrated
solutions,” said Stephan Paridaen,
global president and COO of PRG.
“By combining XL Video with PRG,
we are creating a tremendously valuable
resource for event and entertainment producers
anywhere in the world,” said PRG’s
Chairman & CEO Jeremiah J. Harris. “The
integrated company will be able to offer
Messe Frankfurt Expanding
Automechanika in England
Will Be the 15th in Its Expansive Portfolio
Frankfurt, Germany – Messe Frankfurt
is expanding its Automechanika brand
again with the planned 2016 launch of
a new show in Great Britain.
Automechanika Birmingham will debut
June 7-9, 2016 at the National Exhibition
Centre in Birmingham, increasing the
worldwide Automechanika portfolio to
15 shows in 14 nations. Automechanika
serves the global automotive aftermarket
and its supply chain, although Messe
Frankfurt sees the Birmingham show
serving a regional audience.
“The market in the United Kingdom
is very strong and is predicted to grow
further over the next five years,” said
Michael Johannes, vice president of
Messe Frankfurt and brand manager
of Automechanika. “There is no national
an exceptional breadth of production technologies
and depth of industry expertise.”
XL Video was founded in 1995 and
is headquartered in Belgium. Like PRG,
it offers a range of video solutions for
television productions, concerts and
sporting events as well as trade shows
and corporate events.
The acquisition of XL Video in May
was the second of the year for PRG. In
January, the company acquired Chaos
Visual Productions, a Burbank firm specializing
in live-event video production.
Chaos was added to the PRG Nocturne
division, which specializes in video
production at concerts.
Reach Stephan Paridaen at (212) 589-5400
or sparidaen@prg.com
domestic event currently, so we feel we
can bring the brand, the experience and
the market knowledge to deliver value
to our visitors and exhibitors.”
Initial projections for the show,
to be held in Hall 9 of the convention
center, are for about 250 exhibitors
and 5,000 attendees.
Messe Frankfurt is working on the
project with longtime British partner
Forest Exhibitions, which has recruited
British exhibitors for Messe Frankfurt
events around the world.
Reach Michael Johannes at +49 69 75 75
-5373 or michael.johannes@messefrankfurt.
com; Rob Sherwood, managing director of
Forest Exhibitions, at +44 (0) 1483-483983
or rob.sherwood@uk.messefrankfurt.com
Rooney Urges
Governor to Act
Quickly on Boston
Expansion Review
Boston, MA – James Rooney, the
outgoing executive director of the
Massachusetts Convention Center
Authority (MCCA), urged the state’s
new governor to move quickly with
an 11th-hour review of the financing
plan for an ambitious expansion of
the Boston Convention & Exhibition
Center (BCEC).
Rooney said that dragging the
review out too long would only add
to the cost of the $1.1 billion project,
which was approved last Summer
by the state legislature. “I believe that
now is the time to move forward and
take advantage of current low interest
rates, avoid rising construction costs
and, more importantly, capitalize
on the MCCA’s 10-year track record
of success in bringing world-class
events to Boston,” Rooney said.
Rooney said that Gov. Charlie
Baker’s decision to “pause the expansion
process” also “pauses significant
economic development.”
Baker, who took office this year,
said at the end of April that he was
overhauling the 13-member MCCA
board of directors by appointing nine
new members. The revamped board,
he said, would conduct its own review
of the expansion plans and decide
if the funding for the project would
be best used on other capital projects.
“The environment has changed greatly
in the five years since this proposal
was first introduced,” the governor
said. “Plunging ahead now, when the
data on the expansion’s feasibility is
mixed, combined with the changes
in leadership at the MCCA, would be
irresponsible given the vast amount
of taxpayer dollars necessary.”
Continued on page 14
www.TradeShowExecutive.com | June 2015 13

MONTH IN REVIEW
Continued from page 13
Rooney, who is leaving the MCCA
to become the head of the Boston
Chamber of Commerce this Summer,
was the leader in pushing the expansion
project. The proposal included
the addition of 1.3 million square feet
(sf) to the existing BCEC, including
new meeting rooms and ballroom
space plus increasing the center’s
exhibit space to 850,000 sf.
The proposal includes
the addition of 1.3
million square feet to the
existing BCEC, including
new meeting rooms and
ballroom space.
The center currently features 516,000
sf of prime exhibit space and is ranked
24th on the Trade Show Executive
World’s Top Convention Centers
(WTCC) roster. The expansion would
move the BCEC up to 13th on the
WTCC, just ahead of the Jacob K. Javits
Convention Center in New York.
The MCCA’s public rationale for
the expansion is that it would draw
additional meetings, trade shows and
other events to the BCEC, creating
a surge of new tourism revenues and
a long list of job openings.
However Baker may not be quite
as enthusiastic. He is a past executive
director of the Pioneer Institute, a
Boston think tank that has been cool
to the idea of expanding the center.
The institute contended in a report
published last year that the expansion
would divert as much as $5 billion in
tourism revenues that currently go into
Boston’s general fund, and that the
exhibitions industry’s growth was losing
steam and might not create enough
future demand to justify the project.
Reach Jim Rooney at (617) 954-2470
or jrooney@massconvention.com
Townsend Group Now a
Subsidiary of SmithBucklin
BY HIL ANDERSON, senior editor
SHOW SPOTLIGHT
BY HIL ANDERSON, senior editor
Trevose, PA – The ASI Shows held in New
York and Anaheim will be revamped and
re-launched next year under the Engage
brand, show organizers announced.
Engage West will take place
March 14-16 at the Anaheim Marriott
followed by Engage East at the Marriott
Marquis in New York on May 9-11. The
traditional ASI Shows in Chicago, Dallas
and Orlando will continue with their
current traditional trade show format.
The new Engage format is described
by ASI as a hybrid of its national trade
shows, hosted-buyer events and regional
Roadshow tour. It features two days
of meetings between 75 suppliers and
200 invited distributors who each sell
a minimum of $300,000 worth of promotional
products annually. The third
day will feature a half-day of exhibits
Chicago, IL – The Townsend Group
has been acquired by SmithBucklin and
will operate as a separate subsidiary of
the Chicago-based association management
firm.
The Townsend Group is based in
the Washington, DC area and provides
exhibit, sponsorship, advertising sales
and overall management services for
associations. Its founder and CEO, Holly
Townsend, will remain president of the
company while reporting to James Mc-
Neil, senior vice president of SmithBucklin
and president of Information, Inc.,
which is also owned by SmithBucklin.
Henry Givray, president and CEO of
SmithBucklin, said the combined companies
would be “the largest provider
of specialized event and publishing services
to associations on a full-service
and outsourced basis.”
Reach Henry Givray at (800) 539-9740
or hgivray@smithbucklin.com; Holly
Townsend at (301) 215-6710 x101,
or hmt@townsend-group.com
ASI Shows Create New Format
for New York and Anaheim Events
and educational workshops. The
exhibit hall will include all of the
distributors; buyers will be escorted
while on the floor.
Engage will also provide meals and
a networking reception. Hospitality
suites will allow suppliers to host
visitors during the evening hours.
Rita Ugianskis-Fishman, vice president
and general manager of ASI Shows,
said Engage added another dimension
to the portfolio of events produced by the
Advertising Specialty Institute. “The new
Engage events draw from the best of all
of our shows while offering more personal
opportunities to meet and do business
together,” she said.
Reach Rita Ugianskis-Fishman at (215) 953-
4851 or rugianskis@asicentral.com
VISIT US ONLINE to catch up on breaking news and significant industry developments at www.tradeshowexecutive.com
14 June 2015 | Trade Show Executive

Hot New Cold
Show Added
to United
Fresh for 2016
UNIQUE SPACES
NEWSEUM, 7:43 am
Orlando, FL – A new show for the coldchain
logistics industry will debut at next
year’s United Fresh Produce Associations’
show in Chicago. The Global Cold Chain
Expo will launch in June 2016 at Mc-
Cormick Place as a co-located addition
to the United Fresh, FMI Connect and
the International Floriculture Expo. The
announcement of the launch was made
jointly by the Global Cold Chain Alliance
(GCCA) and United Fresh Produce
Association (United Fresh) at the IARW-
WFLO Convention & Expo in Orlando.
Organizers projected about 25,000 net
square feet of exhibit space plus 15,000
attendees who will also be attending the
other three shows. The show management
team was not immediately announced.
The cold-chain logistics industry keeps
perishable items on ice from the point
of production to supermarket coolers
and produce aisles. Organizers of the
new show said the current trend toward
locally produced food was spurring coldchain
providers to look more at becoming
a total logistics source rather than a
basic cold-storage warehouse industry.
“Today’s customers place a higher value
and priority on total cold-chain solutions,
no matter which industry and anywhere
in the world,” said GCCA President &
CEO Corey Rosenbusch.
Reach Corey Rosenbusch at (703) 373-4300
or crosenbusch@gcca.org
Your meeting just
got a little cooler.
Learn more at washington.org/meetings or 1-800-422-8644.
Knowledge is Power
Where are you getting fresh new ideas? You will be in the know when you turn to
the pages of Trade Show Executive magazine. Get solid answers, fresh perspectives
and reliable information. Subscribe today at www.TradeShowExecutive.com
A one-year
subscription for
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providers is
$129
www.TradeShowExecutive.com | June 2015 15

DONE DEALS
Signed, Sealed & To Be Delivered
Here's our monthly round-up
of new and renewed deals
recently signed by show managements,
convention centers,
CVBs and service contractors
to keep you in the know.
CONTRACTS
The Detroit Metro Convention &
Visitors Bureau (DMCVB) signed a
three-year deal to be the host city for the
U.S. for the For Inspiration and Recognition
of Science and Technology (FIRST)
Championships in 2018, 2019 and 2020.
The events will be held at the Cobo
Center. In addition, the DMCVB and the
Society of Automotive Engineers International
signed a contract extension that
will keep the group in Detroit annually
through 2020. The National Association
of Letter Carriers will return to Detroit
in 2018 for its national convention that
was last held in Detroit in 1966. The National
Black MBA Association also signed
a one-year deal to return to Detroit in
2018, its first time back in the city since
1998. And Youmacon signed a three-year
contract extension that will keep the
anime group in Detroit through 2021.
SPARGO signed a three-year deal
that runs through 2017 to be the
housing management company for the
American Society of Nephrology’s
annual ASK Kidney Week meeting.
MPI signed a deal with Meet AC
and Caesars Entertainment in
Atlantic City to host the annual World
Education Congress in 2016. The conference
is set for June at Harrah’s Atlantic
City Waterfront Conference Center.
San Antonio’s Henry B. Gonzalez
Convention Center extended its
contract with Smart City Networks for
10 years beginning July 1, 2018. The extension
will include additional event telecommunications
and technology services
and upgrades for the venue. Smart City
has provided services to the convention
center since 1999.
PARTNERSHIPS
The Global Cold Chain Alliance
and United Fresh Produce Association
have partnered to launch the Global
Cold Chain Expo set for 2016 at McCormick
Place in Chicago. The expo will be
co-located with some of the largest food
shows in the world.
SPARGO & Associates Inc. was
appointed to be the official sales
agent for corporate support for the International
Council of Ophthalmology’s 2016
World Ophthalmology Congress set for
Guadalajara, Mexico.
Showcare Event Solutions was
chosen as the official registration
and housing provider for the Eighth
World Meeting of Families, scheduled
for Philadelphia this fall. It will be the
first time the triennial event will be
held in the U.S.
UFI, the Global Association of the
Exhibition Industry in April signed
Radar Communications Group as an official
media partner and member of UFI.
Radar is the first Brazilian media group
to become a UFI member. As a result,
Radar will have a presence this year at the
upcoming 82nd UFI Congress in Milan
and the Open Seminar in Istanbul. Next
year’s events will include the Global CEO
Summit and the Open Seminar in Thailand.
In addition, UFI and SISO agreed
|to extend their six-year collaboration
agreement by three years.
LET'S MAKE A DEAL
Westport CT-based Corporate
Solutions has been retained to seek
a buyer for a group of high-end art fairs
that attract the nation’s top art collectors.
The company reports that the art fairs
generated $3 million in sales in 2014 and
that there are opportunities to expand
both within the U.S. and overseas.
Lippman Connects contracted
with PSAV to be a gold sponsor
of the 2015 Exhibition and Convention
Executives Forum held in Washington,
DC in May.
BY SANDI CAIN, news editor. Send news about new and
renewed business to Sandi at scain@tradeshowexecutive.com
16 June 2015 | Trade Show Executive

One Click, One Call: 866.Book.SMG
Where do you want to show today?
75
Convention &
Event Venues
Shopping for almost anything
is either one click or one call
away. In the world of conventions,
exhibitions and special
events, how can you effectively
shop for convention centers
and destinations with only
one click or call? The answer
is simple. The answer is SMG.
With exhibition venues in the
United States, Canada, Mexico
and the Caribbean, we can
shorten the site selection
process from months to days,
or even hours. Take a look at
these featured SMG Venues:
One click. One Call. SMG...
Where do you want to show?
To inquire about any or
all SMG-managed Centers:
1-866-BOOK-SMG
gcaren@smgworld.com
American
Bank Center
CORPUS CHRISTI, TEXAS
Prime Exhibit Space ...... 76,500 sf
Breakout Rooms ...... 22 (62,258 sf)
Waterfront, tropical, breezy . . .
Downtown location: convention
center, 10,000-seat arena and 2,500-
seat auditorium. Near airport and
first rate attractions, over 11,000
hotel rooms. Competitive rates compared
to other oceanfront locations.
Pull from Houston, San Antonio and
Austin. Nicknamed “Sparkling City
by the Sea.”
In-House Services: SAVOR... is our
in-house caterer or concessionaire,
approved list of outside caterers
available, free Wi-Fi, electrical,
in-house marketing, public relations
and graphic design specialist, event
coordinator, event staffing, security,
housekeeping, guest services desk,
on-site parking, box offices, firstaid,
hand sanitizer stations, ADA
accessibility, non-union labor
Contact:
Donna Cannatella,
Senior Director of Sales
T: (361) 826-4753 F: (361) 826-4905
donnac@cctexas.com
www.americanbankcenter.com
Baton Rouge
River Center
BATON ROUGE, LOUISIANA
Prime Exhibit Space ...... 70,000 sf
Halls & Floors ........ 4 halls, 2 floors
Breakout Rooms .......17 (24,500 sf)
Located on the banks of the
Mississippi River, the Baton Rouge
River Center expansion has completely
transformed downtown Baton
Rouge. The entire complex, including
the 10,000-seat arena and the 1,900-
seat Theatre for Performing Arts,
as well as the Grand Ballroom and
exhibition hall, includes more than
200,000 square feet. The River
Center’s exhibition hall offers 70,000
square feet of unobstructed floor
space, meeting rooms, concession
and kitchen facilities. The exhibition
hall can be combined with the arena
to create more than 100,000 square
feet of contiguous exhibit space.
In-House Services:
Utilities, catering and concessions,
telecommunications, in-house staffcustodial,
ushers, ticket takers,
medical, security, 2 show offices
Contact:
Rhonda Ruffino, Director of Sales
T: (225) 389-3030 F: (225) 389-4954
rruffino@brrivercenter.com
www.brrivercenter.com

One Click, One Call: 866.Book.SMG
Where do you want to show today?
Cox Convention
Center
James L. Knight
Center / Miami
Convention Center
Montego Bay
Convention Centre
OKLAHOMA CITY, OKLAHOMA
MIAMI, FLORIDA
MONTEGO BAY, JAMAICA
Prime Exhibit Space ..... 100,000 sf
Halls & Floors ......... 8 halls, 1 floor
Breakout Rooms ......27 (55,000 sf)
Prime Exhibit Space ......28,000 sf
Halls & Floors ........ 4 halls, 3 floors
Breakout Rooms ...... 20 (15,000 sf)
Prime Exhibit Space ......86,000 sf
Halls & Floors ......... 3 halls, 1 floor
Breakout Rooms .........8 (9,737 sf)
The SMG-managed Cox Convention
Center is only steps away from
numerous downtown museums and
attractions, including the vibrant
Bricktown dining and entertainment
district and several downtown hotels.
Just 15 minutes from the Will Rogers
World Airport, this non-union facility
features a 100,000 square foot exhibit
hall, 15,000-seat arena, 21 meeting
rooms and a 25,000 square foot
ballroom. On-site communication services
include Cox high-speed Internet
access, as well as free wireless service
in designated pre-function areas.
In-House Services: Electrical,
plumbing, security, food and
beverage telephone and Internet,
video conferencing
Contact:
Tim Linville,
Director of Sales & Marketing
T: (405) 602-8500 F: (405) 602-8505
tlinville@coxconventioncenter.com
www.coxconventioncenter.com
The James L. Knight Center is a
world-class multi-purpose entertainment,
meeting and convention complex
located in the heart of downtown
Miami’s financial district just 7 miles
from Miami Intl. Airport. The center is
comprised of the 5,000-seat James L.
Knight Center Theater, the 28,000 sq.
ft. dividable Miami Convention Center,
the Miami Conference Center and the
Hyatt Regency Miami. The Conference
Center offers a 444-seat auditorium,
a 117-seat lecture hall and 20 variable
meeting rooms while the Hyatt
Regency Miami features 612 rooms
and an additional 34,000 sq. ft. of
variable meeting space.
In-House Services: HD webcasting
and teleconferencing, ticket takers
and ushers, meeting concierge,
EMT, A/V, high-speed Wi-Fi, food
and beverage, security, dockage
Contact:
Amy Issersohn, Senior Sales Manager
T: (305) 416-5970 F: (305) 350-7910
aissersohn@jlkc.com
www.jlkc.com
Montego Bay Convention Centre is
the Caribbean’s newest offering to
the convention and conference industry.
The 142,146 square foot centre is
conveniently placed along the elegant
corridor of Rose Hall, Montego Bay.
It is close to over 4,000 luxury hotel
rooms, a full service medical facility,
five shopping centres, three world
championship golf courses and is
just a short 15-minute ride from
the Sangster International Airport.
Situated on approximately 9.3 hectares
of land, the centre boasts a
57,525 square foot exhibition
hall, a 18,471 square foot grand
ballroom and 9,737 square feet
of meeting space.
In-House Services: Audio-visual,
global broadcast and teleconferencing,
telecommunications, wireless
Internet, fiber optic cabling, catering,
business center, 500 parking spaces
Contact:
Sandra Daley-Francois, Dir. of Global
Sales, Marketing & Public Relations
T: (876) 622 9356 F: (876) 622-9360
sdaleyfrancois@mobaycentre.com
www.mobaycentre.com

One Click, One Call: 866.Book.SMG
Where do you want to show today?
Pennsylvania
Convention Center
Pontchartrain Center
Salt Palace
Convention Center
PHILADELPHIA, PENNSYLVANIA
KENNER, LOUISIANA
SALT LAKE CITY, UTAH
Prime Exhibit Space .....679,000 sf
Halls & Floors ........ 7 halls, 3 floors
Breakout Rooms .....82 (240,542 sf)
Prime Exhibit Space ......46,080 sf
Halls & Floors ........ 3 halls, 2 floors
Breakout Rooms .........7 (17,413 sf)
Prime Exhibit Space .....515,000 sf
Halls & Floors .........10 halls, 1 floor
Breakout Rooms .....67 (160,000 sf)
The Pennsylvania Convention Center
located in the heart of Center City
Philadelphia offers over one million
square feet of meeting and exhibit
space including 79 meeting rooms
and provides best-in-class experience
for meetings, trade shows and conventions.
Our convention center offers
the largest contiguous exhibit space
in the northeastern United States with
528,000 square feet and has the largest
convention center ballroom on
the east coast. The 34,960 square
foot Grand Hall was built into the
Historic Victorian Reading Railroad
Train Shed.
In-House Services: A/V, food
and beverage, security, electrical,
plumbing, high-speed Internet,
telecommunications, housekeeping
and set up, FedEx, digital advertising
The Pontchartrain Center provides a
flexible, multifaceted alternative site
in Greater New Orleans, including
300,000 square feet of total outdoor
space. Since 1991, we have hosted
more than 300 events annually, including
consumer/trade shows, conventions
and meetings, sporting events,
concerts, family shows and Mardi Gras
Balls. Nestled on the shores of beautiful
Lake Pontchartrain, we are in
close proximity to more than 5,000
hotel rooms, only 10 miles from
downtown New Orleans, and minutes
from Louis Armstrong New Orleans
International Airport.
In-House Services: Catering and
concessions (Ovations-Messina’s
Catering), audio-visual services
Located in the heart of downtown Salt
Lake City, the Salt Palace Convention
Center is the perfect place for meetings
of any size or occasion. From fullfacility
conventions to one-room meetings,
our staff will provide the highest
level of service and attention to detail.
The Salt Palace Convention Center is
an integral part of the vibrant downtown
scene that can make your next
event unforgettable.
In-House Services: 2GB high-speed
Internet access and wireless system
that can accommodate over 10,000
concurrently-running devices, Utah
Food Services (exclusive) caterer,
preferred A/V is PSAV, full service
business center, over 1,000
underground parking spaces
Contact:
Stephanie M. Boyd,
Vice President, Sales, Marketing
& Convention Services
T: (215) 418-4759 F: (215) 418-4861
sboyd@paconvention.com
www.paconvention.com
Contact:
Kevin Baroni,
Director of Sales & Marketing
T: (504) 465-9985 F: (504) 468-6692
kbaroni@pontchartraincenter.com
www.pontchartraincenter.com
Contact:
John St. Martin, Director of Sales
T: (385) 468-2222 or (385) 468-2207
john.s@saltpalace.com
www.saltpalace.com

FOCUS ON ASIA
What’s Hot in Asia?
Major trade shows held in
Asia have been turning in
some impressive reports of
growth in exhibit space and
attendance. Trade Show
Executive’s Focus on Asia
spotlights some particularly
strong shows and organizers’
ambitious plans for the future.
CHINA
Macao
G2E Asia in Macao Was a Record Breaker
Macao – The Global Gaming Expo Asia
(G2E Asia) held in May was described as
the largest in the Macao show’s nine-year
history. The Venetian Macao hosted 180
exhibitors on a show floor that covered
8,500 gross square meters (91,493 square
feet); attendance was estimated at 9,000.
The American Gaming Association
and co-organizer Reed Exhibitions China
built an educational component focusing
G2E Asia
20 June 2015 | Trade Show Executive
on the entire Asia gaming market, with
particular attention being paid to Macao
and more exotic up-and-coming destinations
such as Vietnam and the Pacific
island of Saipan. Gaming is gaining
momentum as a developmental tool in
Asia. A Singapore company, for example,
received a contract this Spring to develop
a $1.2 billion casino in Myanmar.
The networking strategy for G2E
Asia included frequent functions and
an online portal that connected buyers
and sellers months before the show.
Reach Vera Ng, assistant project director,
at +86 755 2383 4581 or vera.ng@
reedexpo.com.hk
Shanghai
Healthy Results at Reed Sinopharm’s tHIS
Shanghai – Reed Exhibitions’ huge new
umbrella show in Shanghai for the healthcare
and pharmaceutical industry covered
a lot of area during its four-day run at
the National Convention and Exhibition
Centre in May.
The Health Industry Summit (tHIS)
filled over 3.1 million gross square feet
with more than 6,800 exhibitors. Attendance
topped 210,000 with visitors from
about 150 nations in the aisles.
tHIS is organized by Reed Sinopharm,
a joint venture of Reed and the Chinese
state pharmaceutical giant Sinopharm. It
includes three co-located trade shows —
CMEF, API China and PHARCHINA —
that span the entire medical equipment
and drug supply chain.
The show serves China’s growing healthcare
sector, which the Chinese government
has estimated will triple in size by 2020 as
it evolves into a worldwide industry.
Reach Pan Yi, sales director, at +86-10-
84556604 or yi.pan@reedsinopharm.com
Continued on page 22
INTERNATIONAL PEOPLE
Singapore’s Edward
Liu Honored by IAEE
Dallas, TX – Singapore’s Edward Liu,
managing director of Conference &
Exhibition Management Services Pte
Ltd, is the 2015 recipient of the IAEE
International Excellence Award presented
by the International Association
of Exhibitions and Events (IAEE).
The annual award recognizes
an individual or organization that has
made exceptional contributions to
the international exhibitions industry.
The award was presented to Liu at
the May 21 IMEX Frankfurt awards
dinner in Germany.
Liu was a member of the IAEE
Board of Directors from 2002 to 2007
and was the longtime chair of the
IAEE Asia Exhibitions Council from
2005 until last year. Liu is currently
an advisor to the China Council for
the Promotion of International Trade
(CCPIT), the Macau Convention &
Exhibition Association (MCEA), and
other Asian organizations. He was
Honorary President of the Singapore
Association of Convention & Exhibition
Organisers & Suppliers.
Apart from being a frequent speaker
at MICE conferences throughout
the world, Liu is the principal instructor
for the professional exhibition
courses for SACEOS and IAEE
in the Asia Pacifi c region.
Reach Edward Liu at (65) 6278 8666
or edward@cems.com.sp

FOCUS ON ASIA
Continued from page 20
CHINA
Shanghai
Timely Tie-In Marked at NEPCON China
Shanghai – This Spring’s edition of
NEPCON China used the anniversary of
the debut of a now-standard electronics
manufacturing process as its theme.
It was 30 years ago that surfacemounted
technology (SMT) arrived in
China and contributed to a huge boom
for China’s electronics industry. By happy
coincidence, NEPCON launched 30 years
ago as well. Organizers marked the auspicious
anniversary of SMT in the opening
ceremony of the Shanghai show. And
Reed Exhibitions held a VIP anniversary
gala attended by major exhibitors, industrialists
and experts in the SMT field.
Reed co-organized the show with the
China Technology Automation Alliance.
The show, which featured a revamped
mobile app, was a hit as well. More than
450 exhibitors from 22 nations filled
25,000 square meters (269,097 square
feet) of exhibit space. A business-matching
service set up 625 meetings involving
132 of those exhibitors. Attendance grew
about 5% from 2014 to nearly 22,000.
Reach Elaine Zeng, project coord., at +86 21
5153 5120 or elaine.zeng@reedexpo.com.cn
IEIA’s Open Seminar
INDIA
New Delhi
Study Sees Indian Trade Show
Market on Path of 15% Annual Growth
New Delhi – An extensive survey of India’s
trade show industry concluded it was
enjoying double-digit growth at the same
time investment was pouring into new
venues and infrastructure. The industry
has been on a steady 15% annual growth
path in recent years, about twice India’s
overall economic growth, and exhibition
space expansions are taking place
in 13 Indian cities with target dates for
completion as far out as 2022.
Meanwhile, between September 2013
and August 2014, there were 3,569 exhibitions
of various sizes held in 88 cities
and that served 77 industry sectors. The
events were organized by 950 separate
organizing entities operating in India
during that timeframe.
The conclusions of the 10-year study
carried out by TradeFairTimes for the
Indian Exhibition Industry Association
(IEIA) were released on April 30 at the
IEIA’s Open Seminar. “This is a moment
of satisfaction and fulfillment for IEIA,”
said association president Rakesh Kumar.
Reach Rakesh Kumar at +91 11 41045481
or patoed@epch.com; +91 11 41045481;
IEIA Executive Director Brig. Raj Manchanda
at +91 11 41045481 or ed@ieia.in
SINGAPORE
Singapore
PCMA and SECB Extend Partnership
Singapore – The Professional Convention
Management Association (PCMA)
renewed its partnership agreement with
the Singapore Exhibition and Convention
Bureau (SECB).
The focal point of the agreement
is the annual PCMA Meetings Forum
Singapore, which launched last year and
took place this year in late June. The
two-day meeting brought experienced
trade show and meeting experts from
PCMA’s membership in the U.S. together
with association executives and show
organizers in the booming Asia market.
“We are happy that PCMA is able to
leverage Singapore’s strength in the Asia
meetings industry as an access point to
reach key Asian audiences,” said Neeta
Lachmandas, assistant chief executive
(business development) for the SECB.
“We are constantly learning from each
other and mutually adding value to each
other’s objectives.”
The format of the Meetings Forum
includes panel discussions featuring
leaders and meeting planners from associations
in a variety of fields, including
medical associations.
Last year’s inaugural event was an
invitation-only affair attended by about
40 association executives. While in
town, members of the PCMA delegation
conducted classes for Certified Meeting
Planner students.
Reach Neeta Lachmandas at (65) 6736 6622
or Neeta_lachmandas@stb.gov.sg
THAILAND
Bangkok
Delayed Bevtec Asia Launches
Bangkok – Bevtec Asia finally got off the
ground and debuted in Bangkok with
112 exhibitors and attendees from the
entire Southeast Asia region.
The biennial show, organized by Messe
Dusseldorf Asia and Asian Exhibition
Services (AES) Ltd., was originally
scheduled to launch in 2014, but the
dates were pushed to this May due
to a crowded industry calendar.
Exhibit space was a modest 43,000
net square feet. No hard numbers for
attendance were provided, but Messe
Dusseldorf said the crowd included a
large contingent from Vietnam as well
as other Southeast Asian nations and
India, China, Iran and Japan. The attendees
were primarily interested in beverage
processing machinery as well as ingredients
and supply chain products.
The 2017 show will take place in
March and is expected to be roughly
double the size of the 2015 edition.
Reach Gernot Ringling, managing director of
Messe Dusseldorf Asia, at +(65) 6332 9620
or mdafairs@singnet.com.sg; AES Managing
Director David Aitken at +66 (0) 2207 2412
or aitken@aesexhibitions.com
22 June 2015 | Trade Show Executive

TRENDING & SPENDING
Weak Consumer Spending and Investing
Are Sore Spots in the Economy
BY DARLENE GUDEA, president
Oceanside, CA – Like a mystery novel, everyone is searching for clues
of why the consumer has gone missing. Since the Fourth Quarter of
2014, economists and analysts expected the consumer to lift the U.S.
economic recovery to a much higher level by Q2 of 2015. “With job
growth averaging over 200,000 in 14 out of the last 15 months, hourly
wages picking up, and dramatically lower gas prices, it was assumed
the consumer would have a banner year in 2015,” said Frank Chow,
chief economist for Trade Show Executive Media Group. “Instead, the
consumer has faded from the scene: recent data shows little evidence
of growth in spending, borrowing or investing,” he pointed out.
The April retail sales report compounded
concerns about the consumer. With
expectations of a strong bounce-back from
last year’s winter storms, Chow said retail
sales were astonishingly flat, registering
no change from the prior month. Not
only were auto and gas sales weak, but
core categories such as department stores,
electronics and appliances also fell sharply.
“More ominous is the trend: Q1 reflected
the first quarterly decline in three years,”
said Chow. “Three of the past five months
have been in the red and April was flat.”
Moreover, since January, year-overyear
growth in retail sales has been
decelerating, with April increasing only
0.9%, the slowest annual growth in nearly
six years. Chow said part of the reason
for the weak growth is the big drop in
gas prices, but he pointed out that those
savings are not being spent elsewhere.
Consumers are still paying down debt
instead of borrowing, and credit card
balances declined almost 3% in Q1, according
to data from the New York Fed.
Chow outlined additional stats
on overall economic performance
to provide more context:
• Initial estimates for Q1 GDP came in at
a paltry 0.2%. “GDP is certain to be revised
to an even lower reading based on the
latest trade and inventory data,” he said.
• Industrial production and capacity utilization
both dropped in April, declining
five and six straight months respectively.
• Manufacturing growth, buffeted by
the strong dollar and a retracting energy
industry, seems stalled for now.
• Homebuilder confidence dipped in
May, as a report from NAHB/Wells Fargo
showed measures of sales and buyer
traffic dropped.
More Consumer Skepticism Ahead?
The weak general economy is bound
to eventually cause consumers’ outlook
to become more skeptical. On cue, the
University of Michigan (U of M) Consumer
Sentiment report fell from 95.9
in April to 88.6 in May — largest drop
since December 2012. U of M Chief
Economist Richard Curtin commented
that consumers “became increasingly
convinced that there would be no quick
and robust rebound following the dismal
1st Quarter.” The decline was widespread
among all ages, incomes and regions.
The Bloomberg Consumer Comfort
Index likewise had a similar drop in May.
“Only the labor market appears to
be performing well, as 223,000 new
jobs were created in April,” said Chow.
Surprisingly, most of the new jobs were
higher-paying professional and construction
positions. At the same time,
the March jobs report was revised down
sharply to 85,000 from an initial 126,000
rise. “Amidst all the other disappointing
data, the April jobs number sticks out
like a sore thumb,” said Chow. “This has
caused some economists to question the
validity of the payroll calculations and
predict a large downward revision.”
While analysts don’t have a consensus
explanation for the lack of consumer
spending, Chow offered a list of the
most plausible:
• Healthcare spending and taxes
are much higher than anticipated.
• Gas savings are viewed as temporary
and ending soon.
• Wage and income growth is still
muted, especially for middle- to lowerincome
households.
• The fallout in the energy sector
from plummeting oil prices is more
widespread than realized.
• The rising uncertainty about the
future is prompting consumers to save.
The Broader Economy
Could Be Impacted by
the ‘Consumer Recession’
While all these factors are likely contributing
to the consumer malaise, whether it
will last and spread to the broader economy
remains to be seen. Some economists
say the U.S. may already be in a consumer
recession while the rest of the economy
remains steady. This theory may sound
puzzling, but a recent labor study by the
Kansas City Fed gives it more credibility,
said Chow. The study found job growth for
mid- to highly skilled workers have been
strong the past three years but floundering
for low-skilled workers — the reverse from
the early recovery years, Chow noted.
Continued on page 27
24 June 2015 | Trade Show Executive

An Insider’s Perspective
How is the economy impacting the exposition industry? This month, six industry
experts give you projections and early warning signs based on registration patterns,
exhibit space commitments, long- and short-term bookings, and discussions with
peers and customers. Together with the rest of Trade Show Executive’s Exposition
Forecasting Board, they have insider knowledge about the true performance of the
majority of U.S. trade shows. And just like economists, they don’t always agree.
Darlene Gudea,
PRESIDENT
TSE Media Group
David Loechner
PRESIDENT
Emerald Expositions
Frank Chow,
CHIEF ECONOMIST
TSE Media Group
Nancy Walsh
PRESIDENT,
NORTH AMERICA
Reed Exhibitions
Tony Calanca
EXECUTIVE VP,
EXHIBITIONS
UBM Advanstar
A Focus on Attendance Quality
and Quantity Pays Off
“We know that growing attendance (both quality and
quantity) at any event adds to exhibitor retention and improved
customer ROI. After making an even more deliberate
effort here for the past 12 to 18 months, we are seeing
solid attendee growth in many of our shows, particularly
in Emerald's Design markets, the Gift, Home and General
Merchandise sectors as well as in our Sports shows.
“I’m optimistic with an economy continuing to
improve and a greater priority placed on the attendee,
these results should continue into 2016.”
Trade Show Executive
Trending & Spending
Economic Forecast
MONTH, QUARTER AND FULL YEAR
Reforecasting revenue targets are a
common exercise these days for senior
executives as business conditions
change rapidly, sometimes for the better,
sometimes for the worse. Volatility
in the economy, geo-political developments,
competition, infl ation and many
other factors can wreak havoc with
assumptions made a month, quarter or
a year ago. Unbiased, reliable data —
whether positive or negative — is the
foundation of solid business planning.
Trade Show Executive Magazine’s
Trending & Spending Forecast blends
information from numerous sources:
government and business reports;
interviews with industry experts and
economists; and the monthly poll of
Trade Show Executive's 19-member
Economic Forecasting Board. This
month, Trade Show Executive’s
industry forecasters are still riding
on a wave of optimism with their
forecasts. Below is their forecast
for the month, quarter and full year:
MONTHLY FORECAST = August
%
2.9
%
2.8
%
2.9
NET SF EXHIBITORS ATTENDEES
Chris Brown
EXECUTIVE VP
National Association
of Broadcasters
Continued Weakness in Consumer Spending
Could Affect Shows Geared to Consumer Goods
“There are no signs at this point that industry growth
will slow down significantly through the end of the year
although growth is still modest and could be characterized
by some ups and downs.
“The fact that consumer spending has not been
growing as quickly as hoped or anticipated is troubling
as it will affect the retail sector and in turn consumerindustry
related shows; and this sector of the economy
tends to lead others. If the trend continues, it could mean
a slowdown going into next year.”
QUARTERLY FORECAST = Q3
%
3.2
%
2.8
%
2.8
NET SF EXHIBITORS ATTENDEES
FULL YEAR FORECAST = 2015
%
3.2
%
3.0
%
2.6
NET SF EXHIBITORS ATTENDEES
REVENUE = 10.2 %
© 2015, Trade Show Executive Magazine, Oceanside, CA
www.TradeShowExecutive.com | June 2015 25

TRENDING & SPENDING
Dennis Slater
PRESIDENT
Association of Equipment
Manufacturers
Signs of Weakening
in Construction Sector
“Our events continue to ride the
strength of the U.S. economic growth
for overall positive results. However,
the challenging economic conditions
in BRIC nations and the pullback in
the energy markets are beginning to
have a negative impact.”
David DuBois
PRESIDENT, IAEE
AND CHAIRMAN,
Conv. Industry Council
Aaron Bludworth
PRESIDENT & CEO
Fern Exposition
& Event Services
Jack Chalden
PRESIDENT
Chalden & Associates
Yulita Osuba
DEPUTY DIRECTOR
Orange County
Convention Center
Investment in Attendance Promotion is Critical
“In the recent ECEF Pulse survey of organizers we recently conducted, “growing
attendance” was the top challenge mentioned by more than half of the organizers.
The main concern of many is that exhibit space growth is outpacing attendance
growth. Yet only 51% in 2015 planned to increase spending for attendee marketing,
down from 62% who planned to increase their spend in 2014. Although some
shows are investing more and becoming more sophisticated in their marketing
hires, strategies and promotion tactics, many are not keeping pace. Recent growth
trends have been encouraging, but long-term growth in all key performance
indicators for the exhibition industry are ultimately linked to attendance growth
success. Interestingly, two-thirds are expecting profit margin increases in 2015,
but only about half are investing more in attendance promotion.”
Skip Cox
PRESIDENT & CEO
Exhibit Surveys AND
CHAIRMAN, IAEE
Chris Meyer
VP OF SALES
Las Vegas Convention
& Visitors Authority
Joseph Popolo, Jr.
CEO
Freeman
Michael Guerriero
DIVISION PRESIDENT
Experient
Strong Growth
Expected to Continue
“We are encouraged by our clients’
year-to-date results and we expect
these trends to continue. Attendance
for our clients’ events are up
over 3.5% and exhibitor growth
has been even stronger.”
Gregg Caren
EXEC VP, CONVENTION
& EXHIBITION CENTERS
SMG
Shura Garnett
REGIONAL VP
Global Spectrum
Chris Williams
PRESIDENT
CompuSystems, Inc
A Consistent Pattern of Growth
“Our data for the year continues to be consistent, that’s
for sure. Exhibitor spend is still on the rise and there are no
indicators to make us believe that will change. Registration
numbers and exhibiting company counts are also still on the
rise, and again, nothing indicates that will change either in the
near future. Outside of our business, there still seems to be a
positive outlook with some good indicators. We believe that
will help our industry and hopefully make for a good 2016.”
Steve Moster
PRESIDENT
GES
26 June 2015 | Trade Show Executive

Continued from page 24
Yet the JOLTS data tells us that there are
not enough skilled applicants — a gap
of 5 million workers. Many more millions
of those low-skilled workers have
dropped out of the labor force or work
It seems almost certain
that the Federal Reserve
will refrain from hiking
interest rates in June, but
more likely in September.
But if the consumer doesn’t
show up soon, then expect
interest rates to remain
unchanged until 2016.
part-time. “As a result, the payroll report
paints a picture of companies creating
plenty of jobs, but masks the difficulty
for the majority of workers to obtain a
job or a higher-paying job,” Chow said.
150
125
100
75
50
25
He noted that workers are also facing
significantly higher health care costs
and taxes from the Affordable Care Act,
while wage gains have stayed muted this
year. “Together with the lack of skills,
this may provide a better insight into
what is happening with workers and
spending,” Chow said.
Will spending revive in the next two
months? Most Wall Street estimates of
Q2 GDP growth are around 2.5%, which
implies a continued healthy job growth
and a snap back in spending for May
and June, said Chow. On the other hand,
the most accurate Q1 forecaster was the
Atlanta Fed, whose most recent projection
for Q2 is a meager 0.7% growth.
This implies spending will languish
while job growth will start to slow.
“Either way, it seems almost certain
that the Federal Reserve will refrain
from hiking interest rates in June, but
more likely in September,” said Chow.
However, if the consumer doesn’t show
up soon, then expect interest rates to
remain unchanged until 2016. Chow said
we should get clearer direction in July
when data for Q2 is reported. TSE
TSE Snapshot: A 50+-Year Look at the Leading
Economic Index and Its Correlation to Recessions
Source: The Conference Board and U.S. Government Data
1959 1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2014
Sector Performance
BEST PERFORMING SECTORS
• Apparel
• Automotive
• Construction
MIXED PERFORMANCE
• Communications
• Food
SECTORS UNDER PRESSURE
• Defense
• Home Furnishings
• Hospitality
• Manufacturing
• Technology
• Medical
• Retail
• Government
• Transportation
Economic Indicators
Consumer Confidence has steadily declined from
its 2015 high of 103.8 in January to the present
level of 95.4 in May. The January level was also the
highest level since August 2007, according to The
Conference Board’s Consumer Confi dence Index.
Core Inflation, which omits volatile food and energy
prices, increased 1.8% in May compared to the
same month in 2014. It was less than half the longterm
average of 3.9% and a fraction of the record
high of 13.6% in June 1980. Overall infl ation was
0%, due mainly to lower gasoline prices.
Corporate Profits for the S&P 500 are on track
to grow only 0.1% in Q1 of 2015, according to
Business Insider. Economists are projecting a weak
profi t growth of 0.4% for the 2015 full year. In Q4 of
2014, corporate profi ts rose an average 2.8% when
compared to Q4 2013, but plummeted (12.1)%
when stacked against Q3 2014.
Gross Domestic Product (GDP) fell to an annual
rate of (0.4)% in Q1, hurt by decreased exports and
declines in federal and state spending, according
to the Bureau of Economic Analysis (BEA). In sharp
contrast, Q3 GDP grew 2.2%.
Housing Starts (privately owned) skyrocketed in
April to 1,135,000 units, a 20.2% increase over
March and 9.2% above April 2014.
Industrial Production decreased (0.3)% in April
for its fi fth consecutive monthly loss. For the First
Quarter of 2015 as a whole, industrial production
declined at an annual rate of (1.0)%, the fi rst
quarterly decrease since the Second Quarter of
2009. The situation has changed rapidly from the
Fourth Quarter of 2014, when industrial production
advanced at an annual rate of 4.3%.
Interest Rates (short term) remained near 0% in
May (1,500th of 1%), maintaining the ultra-low level
set in Dec. 2008. However, the Fed set the stage
for an interest rate hike most likely in September.
Job Growth rose by 280,000 in May, continuing the
pattern of 200,000 or more new jobs added each
month in 15 out of the last 16 months.
The Leading Economic Index ® , a weighted gauge
of 10 economic indicators which helps predict the
future direction of the economy, increased 0.7% in
May, due mainly to increases in building permits,
indicating a moderate expansion in economic
activity ahead.
Manufacturing. The May PMI ® registered 52.8,
an increase of 1.3 percentage points from April’s
reading and a decrease of (2.6) points from last
year. Nevertheless, it refl ected expansion in
manufacturing for the 29th consecutive month.
(A reading above 50 indicates expansion).
Retail Sales in April, based on advance estimates
and seasonal adjustments, were unchanged from
the previous month but up 0.9% from April 2014.
The Unemployment Rate in March held at 5.5%,
and the number of unemployed persons was
basically stable at 8.7 million. It was the lowest
unemployment rate since June 2008, during
the middle of the Great Recession, and before
unemployment surged to 10% about a year later.
www.TradeShowExecutive.com | June 2015 27

PERSPECTIVES
The Importance of Industry Recognition
LIKE MOST OF US IN THIS INDUSTRY, I
travel — a lot. And I talk to a lot of people.
In order to promote the importance and
growth of our industry, it is imperative
that I hear what my colleagues have to
say, and hear it often.
One of the best benefits of being out in
the front lines is the opportunity to hear
firsthand reports about how exhibitions
and events are thriving from the people
who are making it happen. Sometimes
these reports come from industry veterans
and good friends that I have had the
privilege of working with for over four
decades. I also get to hear from newcomers
to the industry, full of great ideas that
infuse fresh energy and enthusiasm to
the greater cause.
Whether I am talking
to today’s or tomorrow’s
leaders, this industry
attracts overachievers. It
is a point of pride among
us — that we are a hardworking
and dedicated
group. This brings to mind
the importance of taking
the time to stop and
recognize the outstanding
work we are constantly
surrounded by.
Whether I am talking to today’s or
tomorrow’s industry leaders, I can’t help
but notice that this industry attracts overachievers.
It is a point of pride among us —
that we are a hard-working and dedicated
group. This brings to mind the importance
of taking the time to stop and recognize the
outstanding work we are constantly surrounded
by. So, why is this so significant?
Recognition Motivates People
to Give Back to Their Community
When I think of one our industry greats,
Bob Dallmeyer, the first word that comes
to mind is “mentor.” Bob’s invaluable
experience lives on through so many of
us who had the pleasure of absorbing the
wealth of information he so generously
shared. Bob was a recipient of many IAEE
awards, and today we have the “IAEE Bob
Dallmeyer Education Fund” and “Educator
of the Year Award,” which was named
in his honor.
Bob was just one of many treasures we
have within the industry. Of course, these
leaders do not do it for the awards; they
do it for the love of the industry. But by
recognizing the outstanding contributions
that so many of our colleagues make, we
extend an invitation to share knowledge
and thereby elevate us all to a higher level
of success.
Acknowledgement is
Always Appreciated
This industry is full of movers and shakers.
We are a fast-paced crowd! Which is
why IAEE’s individual awards program
is held every year and covers the gamut
of levels of experience and job functions.
This year’s “Rookie of the Year” or “Young
Professional of the Year” may very well
receive the “IAEE Pinnacle Award” in 20
years. Why wait to give recognition where
recognition is due?
That dedicated chapter member that
you know you can always count on . . . the
educator who helped you earn your CEM
badge of honor . . . the industry leader who
consistently inspires you . . . the devoted
committee volunteer . . . the business
solution that blew your mind! There
is an IAEE award category for them all.
Appreciation Promotes
Networking and Unity
This may sound funny for
an industry that seems to
do nothing but “network,”
however connecting with
our peers is at the heart
of networking. And nothing connects us
more than peer-to-peer appreciation of
great work by those who go above and
beyond the call of duty. This is no small
feat; these accolades solidify our singular
networks, broaden our scope as an
industry, and strengthen our voice among
the global business marketplace. It is an
ongoing process that must be nurtured
from within and industry recognition
feeds this process.
We are part of a vibrant industry
comprised of accomplished members
committed to excellence, a quality I am
proud to say I see in abundance as I travel
and engage with my colleagues. I encourage
you to take a moment and recognize
one or more of your colleagues this year
by nominating him or her for an IAEE
award at www.iaee.com/awards
BY DAVID DUBOIS, president of IAEE
(972) 687-9204 | ddubois@iaee.com
28 June 2015 | Trade Show Executive

TSE DASHBOARD
Exhibit Space Surges 6.5%
to Lead a Robust April
BY DARLENE GUDEA, president; CAROL ANDREWS, editor-at-large; and HIL ANDERSON, senior editor
8%
4%
0%
Trade Show Executive
Dashboard Snapshot – MON
NSF OF PAID EXHIBIT SPACE
2010 JAN FEB MAR APR MAY JUN JUL
AUG
SEP
OCT NOV DEC 2011 JAN FEB
Oceanside, CA – The trade show industry
continued to pick up steam in April
with a boost from The NAB Show. The
National Association of Broadcasters
(NAB) reported that their annual meeting
topped the 1 million net square feet (nsf)
threshold. The NAB Show was one of the
shows whose performance contributed
to a hefty 6.5% increase in overall exhibit
space sold, according to the Trade Show
Executive (TSE) Dashboard of Monthly
Trade Show Metrics.
April, in fact, was a continuation of the
robust performance chalked up in the first
months of 2015. January and February were
aglow with exhibit space gains of 4.5%
and 5.8%, respectively. March floor space
was up 2.8%, which generally matched the
pace of growth for all of 2014, but in 2015,
appears to be the sluggish outlier. April
2015 also outperformed April 2014, which
saw a 4.3% increase in exhibit space.
There were 20 shows analyzed for the
April TSE Dashboard. Along with the big
jump of 6.5% in exhibit space, there was a
4.1% increase in the number of exhibitors
and a 4.5% improvement in attendance.
Half of the shows surveyed reported
increases in all three Dashboard metrics
and only one event, International Coal
Prep 2015, saw its numbers decrease
across the board as the coal industry
continued trying to dig itself out of
its current slump.
After calibrating the metric totals to
exclude outliers and non-annual shows,
the TSE Dashboard showed an adjusted
total of 3,650,275 net square feet of
exhibit space, plus 10,227 exhibitors and
255,874 attendees. On an adjusted pershow
basis, April shows averaged 228,142
nsf, 602 exhibitors and 19,683 attendees.
The April Dashboard included eight
shows that topped 100,000 nsf, and seven
that were large enough in 2013 to earn
a slot on the most recent Trade Show
Executive Gold 100 rankings of largest
U.S. trade shows. Another four shows
were on the TSE Fastest 50, three of
which also made the Gold 100.
Growth Leaders
Coal may be in a funk, but the broadcast
entertainment industry is humming, and
a major beneficiary was the NAB Show
in Las Vegas.
New technology and new players in
the field have turned the NAB Show into
Continued on page 32
(4)%
(8)%
(12)%
(16)%
EXHIBITING ORGANIZATIONS
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB
8%
4%
0%
(4)%
(8)%
(12)%
(16)%
TOTAL ATTENDANCE
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB
8%
4%
0%
NAB Show
(4)%
(8)%
(12)%
(16)%
Methodology
Questionnaires were
sent to shows listed in
TSE’s ZOOM Calendar and Gold
100 directory. All responses were
cross-checked for discrepancies.
Brown
30 June 2015 | Trade Show Executive

THLY OVERVIEWS
Spring Surge. Impressive metrics sprung up like Spring fl owers
in April. Exhibit space led the charge with a 6.5% increase over
2014. Attendance and exhibitors were also up more than 4%.
SPONSORED BY
MAR APR MAY
JUN
JUL
AUG SEP OCT NOV DEC 2012 JAN FEB MAR APR MAY JUN JUL
NSF OF PAID EXHIBIT SPACE
AUG SEP OCT NOV DEC 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 JAN FEB
MAR APR
6.5%
EXHIBITING ORGANIZATIONS
MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2012 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 JAN FEB MAR APR
4.1%
TOTAL ATTENDANCE
MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2012 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 JAN FEB MAR APR
4.5%
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
The Trade Show Executive Dashboard was
created to give show organizers and CEOs
a fast read on trade show performance at a
time when up-to-date, quality information is
paramount to making decisions in today’s
business world. We recognize that simple
statistics don’t tell the full story about a
show, and year-over-year growth is not the
key factor in a show’s value to the industry
it serves. The TSE Dashboard still provides
the traditional metrics of show growth but
also lists other signifi cant characteristics
and accomplishments such as quality
of attendees, international attendance,
sales transactions and conference and
sponsorship growth.
We are grateful to the organizers who
shared both quantitative and qualitative data.
www.TradeShowExecutive.com | June 2015 31

TSE DASHBOARD
Continued from page 30
an important hit. After a 4.1% increase
in exhibit space last year, the NAB Show
scored a 7.2% boost this April, climbing
to 1,015,000 nsf. “Hitting the 1 million
nsf mark is a testament to the show’s
continuing relevance in an age of rapid
advances in technology and changes for
media and entertainment,” said Chris
Brown, NAB executive vice president
of conventions and business operations.
The NAB Show, one of the three Dashboard
events ranked on both the Gold 100
and Fastest 50, also increased its exhibitor
total by 3.7% to 1,789 and its attendance
by 4.5% to an estimated 73,306. International
attendance was again strong, and
the exhibit floor featured a new pavilion
dedicated to camera-carrying drones.
“Our growth has been reflective of the
NAB Show’s ability to adapt and deliver
fresh perspectives on innovative companies
and technologies,” Brown said.
Coverings
Other growth leaders:
• Coverings, another Gold 100/Fastest
50 show, continued its winning ways
in April. The show rotated into Orlando
after a three-year absence and came away
with an 18.6% increase in floor space
to 420,850 nsf. Attendance spiked 26.3%
to 24,785. The number of exhibitors grew
9.4% and reached four figures with 1,056
companies. National Trade Productions
saw increased participation from stoneand-tile
retailers, installers and fabricators.
“This was our largest show since
2008,” said Karin Fendrich, COO of
National Trade Productions. “We have
had more than a dozen successful shows
in Orlando, and we look forward to building
on this year’s achievements when the
show moves to Chicago in 2016.”
• HIMSS Annual Conference &
Exhibition, also a Gold 100 and Fastest
50 event, increased its attendance by
11.5% to 43,070, which included a higher
number of C-level executives. Exhibiting
companies jumped 9.1% this year. More
exhibitors meant more space, and the
HIMSS floor was up 12.8% to 610,096 nsf.
• SAE World Congress unveiled its new
hands-on Tech Hub area on the exhibit
floor in Detroit, and it appeared to be as
big of a hit as tailfins once were with the
automotive engineering crowd. Exhibit
space totaled 52,200 nsf, a 61.1% jump
over last year. The number of exhibiting
companies was up 10% from 2014. Attendance
also improved by 2.3% with a total
of 11,320 on hand.
• The biennial Clean Show expanded its
schedule to four days after some extensive
off-year customer research. The move,
engineered by Riddle & Associates was
a prudent one that contributed to acrossthe-board
gains in all metrics.
Attendance in Atlanta hit 11,264,
a sweet 9.4% pop from the 2013 show
in New Orleans. The fourth show day
ensured that the visitors would have
more time to peruse the booths while
not missing out on the networking
and 33 hours of educational sessions
geared to the dry cleaning and coinoperated
laundry industry. Exhibitors
also responded, increasing in number by
3.6%. Exhibit space was basically flat at
195,400 nsf, but organizers said that they
were pleased with the outcome. “Clean
2015 exceeded our expectations with
huge crowds, dynamic exhibits and the
kind of education and networking that
can only be found at The Clean Show,”
said Brian Wallace, chairman of this
year’s show and president of the Coin
Laundry Association.
Top Cities
The NAB Show was more than enough
for Las Vegas to stake the top spot
in terms of trade show exhibit space
occupied in April. The NAB Show was
one of four Las Vegas events that totaled
1,610,325 nsf, roughly one third of the
entire Dashboard total for the month.
ISC West, ISA International Sign Expo
and the NAB Show were all TSE Gold
100 shows in Vegas that month.
Trade Show Executive
Dashboard Snapshot – CONSO
QUARTERLY OVERVIEW
8%
4%
0%
(4)%
(8)%
(12)%
(16)%
NSF
Exhibitors
Attendees
2010 Q1 Q2 Q3 Q4 2011 Q1 Q2 Q3 Q4
Fendrich
32 June 2015 | Trade Show Executive

SPONSORED BY
The second spot went to Chicago,
which hosted HIMSS with 610,096 nsf.
Indianapolis placed third with the Fire
Department Instructors Conference
and its 454,459 nsf of exhibit space.
Next Month
The July show calendar is a mid-Summer
dream with plenty of Gold 100 and Fastest
50 shows as well as consumer and
corporate events.
The highest-profile event of the month
will likely be Comic-Con International,
which is already sold out and has yet to
commit to remaining in San Diego or
decamping for more spacious digs up
the freeway in Anaheim or Los Angeles.
Cosmoprof North America is bringing
back its collaboration with a trio of
home-shopping television networks and
expecting more than 27,000 attendees
for its Las Vegas show. Las Vegas will
also host the Gold 100 AWFS Fair for the
woodworking industry. Organizers have
been making an extra push to bring in
buyers and exhibitors from the plastics
industry to fill out the show floor at the
Las Vegas Convention Center.
SuperZoo, which made Trade Show
Executive’s Gold 100 and Fastest 50,
Clean Show
Wallace
seeks to top last year’s record attendance
in Las Vegas. Another Gold100/Fastest
50 event — the American Association
of Clinical Chemistry (AACC) Annual
Meeting & Clinical Lab Expo — had
more than 700 exhibitors signed up
before Summer began with around 200
product launches waiting in the wings.
The meeting is in Atlanta, home of a
thriving biotechnology industry and the
top-tier laboratories of the Centers for
Disease Control.
Finally, the IFT Annual Meeting +
Food Expo projected 240,000 nsf for its
show in Chicago and the School Nutrition
Association holds its national conference,
which made the Fastest 50, during the
same week in Salt Lake City. TSE
LIDATED OVERVIEWS
q Off on the Right Foot. As was the case last
year, exhibit space led the gains. Space increased
4.2%. Attendance followed with a 2.6% increase
while the number of exhibitors was up 1.4%.
2012 Q1 Q2 Q3 Q4 2013 Q1 Q2 Q3 Q4 2014 Q1 Q2 Q3 Q4 2015
4.2%
2.6%
1.4%
8%
4%
0%
(4)%
(8)%
(12)%
(16)%
ANNUAL OVERVIEW
NSF
Exhibitors
Attendees
2010
2.6%
1.3%
2011 2012 2012 2014
p Exhibit Space Leads 2014. The year 2014 ended in the black
for the trade show industry. The Dashboard was led by a 2.6%
increase in exhibit space and 2.0% hike in the number of exhibitors.
Attendance increased 1.3%.
2.0%
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
www.TradeShowExecutive.com | June 2015 33

Trade Show Executive
Dashboard — APRIL TRADE SHOW METRICS
SPONSORED BY
BY CAROL ANDREWS,
editor-at-large
BENCHMARKS:
AVERAGE GROWTH
• NSF: 6.5%
• Exhibitors: 4.1%
• Attendance: 4.5%
TOP MANAGEMENTS*
• National Association
of Broadcasters
• Healthcare Info and
Mgmt Systems Society
• PennWell Corporation
GROWTH LEADERS
• SAE World Congress
• Coverings
• HIMSS Annual
Conference & Exhibition
TOP SECTORS*
• Broadcasting
• Medical
• Fire
TOP CITIES*
• Las Vegas
• Chicago
• Indianapolis
*Based on total nsf
April 2015 Show Site Net SF of Exhibits Exhibitors Total Attendance Show Highlights
SHOW INFORMATION 2015/2014 2015/2014 VARIANCE 2015/2014 VARIANCE 2015/2014 VARIANCE 2015 VS. 2014
AONE Phoenix 38,400 (7.9)% 264 (4.7)% 3,100 EST 3.3% The theme of the event was
American Organization Orlando 41,700 277 3,000 Empowering Leaders Igniting
of Nurse Executives
Change and attendees included
www.aone.org
nurse leaders and decision makers.
Artexpo New York New York 37,421 No 324 1.9% 6,212 3.8% This show offered professionals
Redwood Media Group, LLC New York 37,421 Change 318 5,985 access to thousands of wholesale
www.artexponewyork.com
works from international artists and
publishers. This year, for the fi rst
time, it was colocated with [SOLO]
for independent artists and the
DECOR Expo showcase.
AVIATION WEEK Miami Beach 134,300 6.9% 800 11.9% 14,900 49.0% Miami is a great location for the
MRO Americas Phoenix 125,600 715 10,000 aviation industry as many companies
AVIATION WEEK/
that normally would not attend do so
Penton Media
because the show is in their back yard.
www.aviationweek.com/events
There were 88 countries represented
this year even though there are other
editions of the show in Europe, the
Middle East, Asia, Latin America
and Eastern Europe.
Clean 2015 Atlanta 195,400 0.1% 437 3.6% 11,264 9.4% After reviewing post-show surveys
Riddle and Associates New Orleans 195,140 422 10,300 and gathering feedback from
www.cleanshow.com ('13) ('13) ('13) ('13) exhibitors and attendees, the show's
executive committee expanded the
show to a four-day format. This gave
attendees more time to visit exhibits,
attend educational sessions and
network with industry peers.
Attendees were from all segments
of the laundering, drycleaning and
textile services industry.
Coverings Orlando 420,850 18.6% 1,056 9.4% 24,785 26.3% Highlights included a free confer-
National Trade Productions Inc. Las Vegas 354,803 965 19,627 ence program for attendees and an
www.coverings.com
Trade Show Executive's
Installation Design Showcase and
Demonstration Stage. New features
FASTEST
included a Rock Star Program and
a revamped CID Awards Program.
Harris Rosen of Rosen Hotels gave
the keynote presentation.
ExpoCam – Canada's Montreal 94,312 3.5% 251 0.4% 14,813 (1.8)% The Product Showcase featured new
National Truck Show Montreal 91,147 250 15,079 products that promote fuel effi ciency
Newcom Media Quebec ('13) ('13) ('13) or reduce emissions. Exhibits included
www.expocam.ca
trucks, truck trailers, heavy duty
products and accessories, engine
and powertrain components, service
shop equipment and supplies,
uniforms, signs and shields.
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
34 June 2015 | Trade Show Executive
Continued on page 36

IT WOULD FIT.
Some event and exhibition organizers think they have to make do with a one-size-
Learn more at ungerboeck.com.

Trade Show Executive
Dashboard — APRIL TRADE SHOW METRICS
Continued from page 34
SPONSORED BY
April 2015 Show Site Net SF of Exhibits Exhibitors Total Attendance Show Highlights
SHOW INFORMATION 2015/2014 2015/2014 VARIANCE 2015/2014 VARIANCE 2015/2014 VARIANCE 2015 VS. 2014
FDIC (Fire Department Indianapolis 454,459 (0.4)% 831 4.5% 31,464 (1.5)% There were more than 200
Instructors Conference) Indianapolis 456,200 795 31,936 conference sessions and many
PennWell Corporation
opportunities for hands-on training.
www.fdic.com
Exhibitors showcased the latest
innovations in equipment, apparatus,
protective gear and clothing, tools,
trucks, vehicles and more.
HIMSS Annual Chicago 610,096 12.8% 1,321 9.1% 43,070 11.5% The continuous evolving landscape
Conference & Exhibition Orlando 541,100 1,211 38,618 of technology has enabled more
Healthcare Information and
effi cient and cost-effective
Management Systems Society
healthcare products and services.
www.himss.org
Trade Show Executive's
Show growth is attributed to the
engagement of more C-suite level
FASTEST
attendees and more companies
entering the growing market.
International Coal Prep Lexington, KY 40,000 (23.1)% 230 (19.3)% 1,800 (28.0)% Despite tough conditions in the
Penton Lexington, KY 52,000 285 2,500 coal industry, the show continued to
www.coalprepshow.com
deliver the decision-making attendees
that exhibitors want to meet. The show
will move to Louisville next year.
ISA Intl. Sign Expo Las Vegas 213,675 7.4% 601 3.4% 18,984 4.7% The ISA Elite Program targeted
International Sign Association Orlando 199,000 581 18,140 the best new talent to the industry.
www.signexpo.org
The Lounge and Learn Zone offered
short free education sessions and
discussions as well as a place to relax.
A hands-on solutions center enabled
attendees to see printers in action and
participate in free education sessions.
ISC (International Security Las Vegas 310,150 0.9% 1,073 0.9% 28,517 (0.1)% The decrease in total attendance was
Conference) West Las Vegas 307,400 1,063 28,534 due to a drop in exhibitor personnel;
Reed Exhibitions
professional attendance was up. The
www.iscwest.com
exhibit fl oor was the largest in show
history and featured IT security
exhibitors for the fi rst time. The fi rst
ever IT Security one2one addressed
critical issues in the convergence
of IT and physical security. Delegates
were matched with solution providers
for one-on-one meetings.
Jewelers Intl. Showcase Miami Beach 28,500 1.1% 180 (2.2)% N/A CU Show management invested heavily
Jewelers International Miami Beach 28,200 184 9,062 in more direct and personalized
Showcase (JIS), Inc.
marketing methods to the show's
www.jisshow.com
attendee base. This has proven
successful for multiple JIS shows.
This year, there was more international
participation from Latin America.
NAB Show Las Vegas 1,015,000 EST 7.2% 1,789 EST 3.7% 73,306 EST 4.5% There were 26,489 international
National Association Las Vegas 947,178 1,726 70,167 attendees and 164 countries
of Broadcasters
represented at the show. Those who
www.nabshow.com
Trade Show Executive's
received awards at the Television
Luncheon included Shonda Rhimes,
FASTEST
creator and executive producer
of Scandal. Award-winning writer,
director and producer Morgan
Spurlock hosted a Super Session.
The NAMA OneShow Las Vegas 71,500 10.8% 262 3.1% 4,600+ EST 4.2% The 2015 event had a sold-out
National Automatic Chicago 64,530 254 4,416 show fl oor with the largest exhibit hall
Merchandising Association since the show's inception in 2010.
www.namaoneshow.org
A record was also set for the number
of new companies (78). Exhibitors
raffl ed off prizes and provided
in-booth entertainment during Friday
Wrap on the fi nal day of the show.
36 June 2015 | Trade Show Executive
N/A = Not Available CU = Comparison Unavailable

Trade Show Executive
Dashboard — APRIL TRADE SHOW METRICS
SPONSORED BY
April 2015 Show Site Net SF of Exhibits Exhibitors Total Attendance Show Highlights
SHOW INFORMATION 2015/2014 2015/2014 VARIANCE 2015/2014 VARIANCE 2015/2014 VARIANCE 2015 VS. 2014
Omaha Health, Omaha 63,000 (3.1)% 351 (3.8)% 10,000 EST No There were more than 10 featured
Wellness, & Fitness Expo Omaha 65,000 365 10,000 EST Change speakers on the main stage and over
Mid-America Expositions, Inc.
50 seminars and workshops. CEUs
www.OmahaHealthExpo.com
were offered both days. Show
management also received positive
comments on the food menu.
Precision Machining Columbus, OH 70,300 10.2% 281 12.0% 6,188 8.1% The show had the largest exhibit
Technology Show Columbus, OH 63,800 251 5,723 hall and the most pre-registrations
Gardner Business Media ('13) ('13) ('13) ever. The show fl oor featured demonwww.pmts.com
strations by machine tool builders.
New this year were Knowledge
Centers with brief, interactive
presentations on the show fl oor.
SAE World Congress Detroit 52,200 61.1% 209 10.0% 11,320 2.3% Keynote speaker was Ray Kurzweil,
SAE International Detroit 32,400 190 11,068 director of engineering for Google.
www.sae.org/congress
There were more than 1,400 technical
presentations and a new SAE Tech
Hub, which was designed to attract
a new audience, re-energize the show
fl oor and provide innovative disruptive
technology transfer in an informal
hands-on setting. There was also a
Ride & Drive featuring 16 vehicles.
SCAA Annual Expo Seattle 74,800 No 404 0.2% 12,100 13.1% 31% of attendees have been in the
& Symposium Seattle 74,800 Change 403 10,700 coffee industry more than 10 years;
Specialty Coffee
77% of attendees either authorize
Association of America
or recommend purchasing decisions;
www.scaaevent.org
Trade Show Executive's
34% of attendees were from outside
the U.S. The Best New Product
FASTEST
Competition recognized new products
that represent quality and add value to
the specialty coffee and tea industry.
Sea-Air-Space Exposition National Harbor 88,124 5.4% 252 21.2% 9,686 10.9% The show celebrated its 50-year anni-
Clarion Events National 83,600 208 8,731 versary. In a roundtable discussion,
www.seaairspace.org Harbor, MD representatives from major shipping
companies joined forces with state
and federal transportation offi cials
and two U.S. Congressmen to
address concerns about port
infrastructure, harbor maintenance,
military sealift and the nation's
transportation system.
TAA Education Conference San Antonio 50,000 4.2% 280 (0.4)% 3,515 1.2% The show continued to enjoy improved
& Lone Star Expo Dallas 48,000 281 3,474 quality of attendance and increased
Texas Apartment Association
registration numbers. It featured
www.taa.org
industry-specifi c educational
opportunities and offered continuing
education credits for many programs.
DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance
Total 4,062,487 11,196 329,624
(Sum of all fi gures submitted by show management) 3,809,019 10,744 317,060
Adjusted Total 3,650,275 10,227 255,874
(Excludes outliers and shows in which an 3,426,532 9,821 244,769
apples-to-apples comparison is not possible)
Averages 228,142 602 19,683
(Based on Adjusted Totals) 214,158 578 18,828
Percentage of Growth
(Based on Adjusted Totals)
6.5% 4.1% 4.5%
COMING UP
NEXT MONTH:
A review of shows
s
held held in November in May
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive.com | June 2015 37

POWER LUNCH

ROB
Mesirow
Mobile First
What do you do when you have two successful trade shows
that generate more than $15 million annually for your association?
If you’re Rob Mesirow, vice president, operations, for
CTIA - The Wireless Association, you break them apart and
put them back together.
Last year, Rob oversaw the relaunch of the annual Spring
CTIA Wireless trade show and the smaller Fall MobileCON
into one mobile mega show known as CTIA Super Mobility,
which debuted September 9-11, 2014. In its first year, Super
Mobility drew 30,000 attendees and 1,031 exhibiting companies
covering 290,446 net square feet (nsf) at the Sands
Expo & Convention Center in Las Vegas.
That was not an easy feat, especially given the rapid rate
of change in the wireless industry. Once a niche industry
dominated by cell phone manufacturers and wireless carriers,
mobile has evolved and grown into an industry that
impacts just about every aspect of our lives — from automobiles
and healthcare to residential homes and commercial
enterprise.
Recently, Rob sat down to discuss the relaunch of CTIA
Super Mobility in the Power Lunch session at Trade Show
Executive’s Fastest 50 Awards & Summit, May 19-21 at
the Hyatt Regency Chicago. Find out how he plans to build
on the show’s new horizontal platform and grow the event
through strategic partnerships in 2015.
Cover and Feature Photos by Panayiotou Photography, Inc.
BY DANICA TORMOHLEN, editor-at-large
www.TradeShowExecutive.com | June 2015 39

POWER LUNCH
DANICA: How did you get your
start in the trade show industry?
ROB: I started at the Electronic Industries
Association (now known as the
Consumer Electronics Association),
owner and producer of International
CES. It was a great baptism by fire.
There’s really no better place to learn
about trade shows. I started in operations
and then moved to sales. The sales team
was divided by product categories, and
one of mine was mobile electronics.
DANICA: What do you do in your current
position as VP of operations for CTIA?
ROB: I have been privileged to do lots
of things during my tenure at CTIA.
I have been involved in everything from
developing an Internet commerce web
site to launching a short code registry.
But right now, the main focus for me
is Super Mobility. We have just gone
through this big evolution in terms of the
event, and it’s such a critical and exciting
time for the wireless industry that the
focus really needs to be on the show.
DANICA: How is your department
structured? How many people work
on the show?
ROB: I think we are structured like other
association trade shows. I oversee sales,
operations and marketing, both internal
and external. The core team consists of
13 people. We outsource international
attendee and exhibitor recruitment.
DANICA: How has the industry evolved
since you joined CTIA in 1998?
ROB: I’ve seen the mobile industry
go through several evolutions over the
last 24 years, but this one is the most
disruptive. If you go back in time to 1998,
the mobile industry was all about voice
networks, and it was primarily a flip
phone industry. There was no texting,
data, or Internet on mobile devices. Fast
forward to 2015 and wireless has evolved
from a telecommunications industry to
a broadband industry. It’s all about access
and content today. People who aren’t
in the industry don’t really understand
what an incredibly disruptive shift that
is, particularly over the last three years.
Now we are a software-based industry,
and it’s all about apps, apps, apps.
DANICA: How pervasive is wireless?
ROB: Wireless penetration in the U.S.
now exceeds 104%, and 45 million Americans
use mobile phones as their primary
Internet access device. Worldwide, mobile
represents a $1 trillion industry. The U.S.
is leading the world in mobile innovation,
and we live in the most advanced mobile
country on the planet right now.
Data consumption
will continue to grow.
In fact, U.S. mobile data
use doubled from 2012 to
2013 and is predicted to
increase by 650% by 2018.
We want to keep growth
and innovation going, but
it’s a massive strain on
the networks. There’s a
looming spectrum crisis
in this country.
DANICA: What are the growth
prospects for the industry?
ROB: Data consumption will continue to
grow. In fact, U.S. mobile data use doubled
from 2012 to 2013 and is predicted to increase
by 650% by 2018. We want to keep
growth and innovation going, but it’s a
massive strain on the networks. There’s
a looming spectrum crisis in this country.
A Wireless Ecosystem. The CTIA Mobility Show has been riding a seemingly endless wave of
growth powered by innovation in the wireless technology industry. The increased usage is requiring
rapid expansion of the wireless infrastructure.
DANICA: Last year, CTIA created Super
Mobility to not only merge its two annual
shows into one, but also to partner with
other organizations in different vertical
markets. How was this decision reached?
ROB: We conducted several focus groups
and convened high-level advisory board
40 June 2015 | Trade Show Executive

meetings with customers. The rapid rate
of disruption made the process unwieldy
at times. If you ask 10 C-level execs about
the future of the industry, you can easily
come up with 10 different answers. We
also engaged outside counsel from a major
consulting firm to analyze what was
happening in the industry. It was a twoyear
process. Changing the timing of the
event was important, but we also needed
to change the scope to reflect what’s
occurring in the industry.
DANICA: Tell us about the inaugural
CTIA Super Mobility event.?
ROB: It was a great re-imagination of
the marketplace. We feel like we were
just ahead enough of the shift, and last
year was the perfect time to relaunch the
event. We got our arms around all of the
vertical markets that will comprise, at
least initially, the new wireless industry
ecosystem. What we displayed last year
was just that.
DANICA: Did it work?
ROB: Our partnership strategy worked
well. The mobile industry reaches into
all facets of our lives, and wireless technology
is having a huge impact on healthcare,
fitness, connected homes, automobiles,
money and commerce. CTIA is not an
expert in these industries, so we had to go
out and work with key partners to develop
a strategy where we could bring these
communities together under a Mobile
First umbrella to talk about the impact
of mobility and create a road map for
mobility in these verticals. I am proud
to say we had 50 partners last year.
DANICA: 50 partnerships?
ROB: I know that sounds like a lot,
but it’s really just scratching the surface
if you think about the impact of wireless
across every industry that you can imagine.
partners for us. Our goal is to continue to
drive the industry forward because that’s
our core mission. We have 49 partners
signed up right now.
DANICA: Will you give some examples?
ROB: Some of the big ones this year that
really illustrate what we are looking for in
terms of partners include BIO, the National
Assn. of Television Program Executives
and Microsoft — to name a few.
DANICA: Let’s talk about your new
partnership with Microsoft Corp.,
Media Technology Summit and Inter-
Drone which was announced in March.?
ROB: If you want talk about strong partners,
Microsoft is a really strong partner.
Having a brand like Microsoft associated
with our event is really important. It’s a
great symbol of how the event is evolving.
It’s going to help us accelerate not only
enterprise deployment of mobile but also
enterprise as a category at our event.
DANICA: In addition to hosting
specialized conferences at the event,
these partners are providing support for
a new show feature area, Startup City.
What’s your vision for Startup City?
ROB: We anticipate a minimum of 100
startups. The area will include lots of
Continued on page 42
Power Lunch
Snapshot
1998 to present:
Vice president of operations for
CTIA - The Wireless Association
1994 to 1998:
Director, strategic alliances, PCIA -
The Wireless Infrastructure Assn.
Incorporated 1993:
Owner, Global Mobile
ROB MESIROW
1989-1993:
Sales, Electronic Industries
Association (now known as
Consumer Electronics Association)
Professional Affiliations
• Member of IAEE and PCMA
• Serves on advisory boards
of CVBs in CTIA show cities
DANICA: What’s the key to
a successful partnership?
ROB: It has to be beneficial for both parties.
When we are looking for partners, it’s
key they have a strong community and are
able to deliver the thought leaders in that
community under our Mobile First event.
If that’s in place, then they are desirable
Got It for Retail. Rob Mesirow speaks to a specialty crowd of retailers at CTIA Super Mobility 2014.
Retailers were the largest segment of the show’s attendees.
www.TradeShowExecutive.com | June 2015 41

POWER LUNCH
Continued from page 41
components, including stages for presentations
and pitches, meeting space for
office hours, and curated programming.
We beta tested the concept in a small area
last year, but it will grow significantly this
year. We are bullish on the startup area
because the strong economy is driving
the need. I know some other shows are
adding startup areas, but we are going
to do it in a very different way and we
hope it makes an impact.
Us 2. U2 guitarist The Edge takes a break with
Rob Mesirow after recording a custom ringtone
for CTIA Wireless IT & Entertainment 2007.
DANICA: Give us some insight into your
strategy for developing the floor plan
and segments for the relaunched event.?
ROB: Like most things, it was customer
driven. When we polled attendees, they
told us they wanted to be able to easily go
to the area that’s most relevant to them.
If an attendee only has one day, we want
to help them maximize their time at the
show and broad product segmentation
on the show floor really helps.
DANICA: What changes are
you implementing for 2015?
ROB: I dubbed last year our Control-
Alt-Delete year. Absolutely everything had
to be different — keynotes, the show aesthetics,
messaging, educational content
formats, etc. The good news is that most
of it worked really well, but we are going
to build on some features, like our use of
beacons and sensors. The app and mobile
interface of the show will continue to
evolve. We want to make our event an
extension of our customer’s mobile life.
DANICA: Are you projecting growth
for CTIA Super Mobility 2015?
ROB: Yes, we are seeing growth in just
about every way that you can measure
a trade show. When we brought the two
shows together in 2014, we had some
solid growth, and we are anticipating
even better growth in 2015. As long as
the economy stays strong, we expect at
least single-digit growth in terms of exhibit
space and attendance for the event.
DANICA: Over the years, CTIA events
have featured keynotes from some of the
biggest names in the wireless industry,
as well as political leaders, government
officials and celebrities. Will this continue
to be a goal going forward?
ROB: Absolutely. To me, the keynote
program is a good indication of what the
event is about, and we’ve been fortunate
to attract most of the iconic technology
leaders, like Bill Gates, Steve Balmer
and Jeff Bezos. We’ve also had former
Presidents Bill Clinton and George H.W.
Bush and President Mikhail Gorbachev,
former leader of the Soviet Union. We’ve
had some amazing — and quite frankly
historic — keynotes. That is a tremendous
source of pride for me.
DANICA: CTIA continues to be on the
leading edge of trade show technology.
Last fall, CTIA implemented what was
touted as the world’s largest deployment
of indoor mobile sensors, enabling a
first-of-its-kind exhibit hall experience.
What technology application are you
most excited about for 2015?
ROB: We are going to take that experience
to another level in 2015. Last year,
we partnered with SocialRadar, a mobile
matchmaking service that offers a location-based
component to help attendees
find and connect with people that they
might not otherwise. You will see greater
interaction with sensors and back-end
data analytics that are procured. One
element that I think will be a strong
component of the future of wireless is
the ability to individualize the experience
for everyone. Whether your event attracts
40,000 people or 140,000, you should be
able to individualize the experience. We
are very close to being able to do that.
Lady’s Man. Mesirow posed with his pals from the co-ed country group Lady Antebellum just
before they took the stage at CTIA Wireless 2011. CTIA events are known for attracting big-name
entertainers and speakers.
DANICA: Will you give an example?
ROB: When an attendee walks three
meters into the Samsung booth, his
phone will buzz and say, Welcome to
42 June 2015 | Trade Show Executive

the Samsung booth. He will be able to
select products to see, schedule appointments
and download literature. Then the
next day when he walks into the booth,
it will say Welcome Back and ask if he
wants to look at another product. On the
analytics side, Samsung will capture all
that data. It really enriches the experience
for both attendees and exhibitors.
Attendees told us
they wanted to be able to
easily go to the area that’s
most relevant to them. If
an attendee only has one
day, we want to help them
maximize their time at the
show and broad product
segmentation on the show
floor really helps.
DANICA: CTIA faces tough competition
in the global exhibition market from the
Mobile World Congress in Barcelona and
IFA, the huge annual consumer electronics
trade show in Berlin. Do you have any
plans to expand internationally?
ROB: CTIA is, and has been, active internationally.
For example, CTIA provided
a mobile component to one of the world’s
largest health events, MEDICA, in Dusseldorf
for several years. Also, many years
ago, I negotiated an agreement with the
Chinese Ministry of Industry and Information
Technology (MII), but we have not
figured out how to make money in China.
Currently we are advantaged as the U.S.
is leading the world in next generation
wireless deployments so exhibitors and
attendees really need to come here to
see it in action.
DANICA: So what’s your
international strategy?
ROB: We are a global event with representation
from over 100 countries and nearly
a dozen international pavilions. This is an
Here’s to Your Health. Mesirow (left) and partners popped the champagne to toast the Wireless
Health Pavilion at MEDICA 13, the massive healthcare show held in Dusseldorf, Germany. Wireless
technology has expanded to countless industries and exhibitions.
important component of our event, typically,
15% to 20% of our attendance comes
from outside the U.S. We would like to see
that grow to 30% in two years. Having said
that, we are a first-world focused event,
and we are very deliberate about whom
we want to attract.
DANICA: Tell us about your
background and family.?
ROB: I grew up in the Washington, DC
area. I met my wife, Lisa, when we were
both working at EIA so she understands
what it takes it to produce an event. We
are blessed with a beautiful and talented
12-year-old daughter, Joey. She keeps
me grounded.
DANICA: What do you like to
do when you are not at work?
ROB: If you asked my wife, she would
probably say I’m never not working
(laughs). I like to bike, swim, paddle
and climb. I enjoying doing things that
are intense enough to keep my mind very
focused on what’s happening at that
moment. For me, that’s a real release.
DANICA: What’s something most
people don’t know about you?
ROB: I wrote and produced the first
mobile music video with The Edge from
U2. I did it to promote the emergence of
the third screen back in 2007, right after
the iPhone came out. We locked ourselves
into a tiny studio in Los Angeles
for the better part of a day and night
to produce a video and ring tone.
DANICA: What accomplishment are
you most proud of during your tenure
at CTIA?
ROB: Honestly, it’s the team that we
have. They are a great group, and many
have been with me for a long time. They
work hard and are mission-oriented.
My motto is: If it ain’t broke, break it.
Every year, we break it. That’s the only
way to stay relevant in this marketplace.
You’ve got to be experimental, bold and
embrace change.
Reach Rob at (202) 736-3200 or
rmesirow@ctia.org
BY DANICA TORMOHLEN, editor-at-large. Contact her
at (816) 803-8103 or danicat@tradeshowexecutive.com
www.TradeShowExecutive.com | June 2015 43

BY DARLENE GUDEA, president, HIL ANDERSON, senior editor,
AND DANICA TORMOHLEN, editor-at-large
PHOTOGRAPHY BY OSCAR & ASSOCIATES
SALUTE THE SHOWS GROWING THE FASTEST

AWARDS
IN THREE DIRECTIONS
Chicago, IL – The trade shows that grew faster than 99% of the trade
shows held in the U.S. last year were saluted by the top-tier crowd at
the Trade Show Executive (TSE) Fastest 50 Awards & Summit, May
19-21 at the Hyatt Regency Hotel in Chicago.
One of the fastest of the Fastest 50 was Emerald Expositions, which
received the TSE Grand Award as the top show organizer by placing
fi ve events in the Fastest 50. Darrell Denny, Emerald’s executive vice
president, was on hand to accept that award and the two others that
followed that evening: for the fastest-growing show in attendance in
both percentage growth (65.3%) and sheer numbers (12,284).
The ASSEMBLY Show put BNP Media Events in the spotlight as the
recipient of the “Fastest 50 Rock Star Award.” A surprised and exuberant
eight members of the team came up on stage to accept the award,
www.TradeShowExecutive.com | June 2015 45

AWARDS SALUTE THE SHOWS GROWING THE FASTEST IN THREE DIRECTIONS
Continued from page 45
including CEO Tagg Henderson and
Director of Trade Shows & Conferences
Scott Wolters, as Eddie Van Halen’s
notorious rock classic “Eruption” blared
in the background. The ASSEMBLY Show
made a dramatic ascent from its launch
in 2013, making a lot of noise by ranking
No. 3 in every index of the Fastest 50.
The show jumped 39.5% in net square
feet, 36.7% in exhibiting companies
and 36.7% in attendance.
“It has been a solid year of trade show
growth, and even better for the Fastest 50,”
said Darlene Gudea, president of Trade
Show Executive Media Group. “The top
Fastest 50 show — New York National
Deal Making — grew 30 times faster than
the average show in 2014 — an enviable
accomplishment for Tim McGuinness
and his team at the International Council
of Shopping Centers (ICSC),” she said.
“Congratulations to all of our Grand
Awards winners and to the people who
placed a total of 91 shows on the Fastest
50 in the three categories of growth:
exhibit space, exhibiting companies
and attendance,” she added.
See the sidebar to the right for a complete
list of the Grand Award winners.
1
Continued on page 52
3
2
2. Tim McGuinness, staff VP for the ICSC, was in Las Vegas for the big RECon show,
but used a video message to accept two Grand Awards for ICSC’s fast-growing New
York National Deal Making Conference.
1. Emerald Expositions VP Darrell Denny (right) accepted
the Top Organizer Grand Award on behalf of his company,
which organized the most Fastest 50 shows in 2014. Don
Welch of title sponsor Choose Chicago and Trade Show
Executive’s Darlene Gudea made the presentation.
3. Rick Simon, president and CEO of United Service
Companies, and Chairman of Trade Show Executive,
welcomed the honored guests and thanked the generous
sponsors at the Fastest 50 Awards gala.
46 June 2015 | Trade Show Executive

4
5
6
AND THE WINNER IS…
A total of 11 Grand Awards
were presented to the shows
that achieved the seemingly
impossible in a group that
was already heralded as
amazing. They included:
Top Organizer in Number of
Fastest 50 Shows: Emerald Expositions
was the brains and brawn behind an
incredible fi ve of the Fastest 50 Shows
in 2014, including KBIS – the Kitchen
& Bath Industry Show; The Imprinted
Sportswear Show – Atlantic City; the
Sports Licensing and Tailgate Show;
and Outdoor Retailer Summer Market
and Outdoor Retailer Winter Market.
Rock Star Award: The ASSEMBLY
Show, produced by BNP Media,
was not only the fastest-growing newcomer
to the list, but also shot up to the
No. 3 ranking on the charts in all three
metrics — net square feet, of exhibit
space, number of exhibiting companies
and attendance.
Growth Leader in Net Square Feet
[Sheer Numbers]: NBAA Business
Aviation Convention & Exhibition, which
grew by an incredible 116,500 net
square feet of exhibit space.
the International Council of Shopping
Centers, grew a hefty 79.4% in exhibit
space to 161,492 net square feet.
Growth Leader in Exhibitors
[Percentage Growth]: New York
National Deal Making, produced by the
Intl. Council of Shopping Centers, won
its second award of the evening by growing
an amazing 56.1% in exhibitors, from
310 in 2013 to 484 in 2014.
Growth Leader in Attendance
[Percentage Growth]: The KBIS –
Kitchen & Bath Industry Show, produced
by Emerald Expositions, grew 65.3% —
32 times the average, yielding a second
Grand Award for the show and a third
for Emerald.
Fastest-Growing Biennial Show
[Sheer Numbers]: PACK EXPO
International, produced by PMMI – The
Association for Packaging & Processing
Technologies, jumped in size by 75,338
net sf, 387 exhibitors and 6,363 attendees
from its 2012 event.
Fastest-Growing Biennial Show
[Percentage Growth]: The American
Coatings Show, managed by NürnbergMesse
North America, excelled all
around with a blended growth rate [net
square feet, exhibitors and attendance]
of 7.1%.
4. 2. Pete Erickson (center), president of
Hall-Erickson Inc., won a Grand Award
for producing The ENDO Show, the fastestgrowing
medical show of 2014. The Pennsylvania
Convention Center's Russell Kice and the
Philadelphia CVB's Kevin Richards presented
the crystal trophy to him.
5. Pack EXPO wrapped up the Grand Award
for Fastest Growing Biennial Show in Sheer
Numbers. Ray Luca (R), director of expositions
for PMMI, accepted the award from SMG EVP
Gregg Caren and NRG Park’s Barbara Beaton.
6. Denise Capello (C), business acquisition
manager at RAI Amsterdam, won the raffl e for a
stylish Apple Watch at the end of the festivities.
CMAC’s Bliss Beasley and Mary Trainor drew
Denise’s name from the Fastest 50 bowl.
Growth Leader in Exhibitors
[Sheer Numbers]: MAGIC – August,
produced by Advanstar Communications,
signed 1,147 new exhibitors at
its 2014 show.
Growth Leader in Attendees
[Sheer Numbers]: KBIS – Kitchen
& Bath Industry Show, produced by
Emerald Expositions, drew 12,284
more attendees in 2014 than in 2013.
Growth Leader in Net Square Feet
[Percentage Growth]: New York
National Deal Making, produced by
Fastest-Growing Medical Show:
ENDO – The Endocrine Society’s
Annual Meeting & Expo, managed
by Hall-Erickson, Inc., faced stiff
competition from 17 other medical
shows but grew a healthy 15.7%.
CONGRATULATIONS to the
TSE Fastest 50 GRAND AWARD
winners as well as to the all the
Fastest 50 honorees!
See list of honorees
Subscribers can view the rankings and
expanded overviews of each honoree
in the Fastest 50 Directory.
www.TradeShowExecutive.com | June 2015 47

AWARDS SALUTE THE SHOWS GROWING THE FASTEST IN THREE DIRECTIONS
1. The Grand Award for Fastest Growing
Biennial in Percentage Growth was
the American Coatings Show. Cheryl
Matthews, VP of events & expos
(second from left) accepted the award
from David McAuley of the Atlanta
Convention & Visitors Bureau, TSE’s
Diane Bjorklund, and Mark Adams of
the Georgia World Congress Center.
2. Don Welsh, president and CEO of
Choose Chicago, thanks gala guests
for doing just that.
1
2
3
3. Surprised and thrilled
by the Rock Star Grand
Award was the team
from BNP Media and
The ASSEMBLY Show,
breaking out into a victory
dance of sorts. (L-R)
Events Managers Tracy
Kraft and Dana Marsoupian,
BNP's CEO Tagg
Henderson, Tradeshow
Director Scott Wolters,
Group Publisher Tom
Esposito, Senior Events
Marketing Manager
Lindsey Bryant and
Tina Vulgaris, regional
sales manager.
4. Trade Show Executive
staff cleans up well
for the big event. (L-R)
VP of Global Events
Mike McGuire, Manager
of Directories Carri
Jensen, Senior Editor
Hil Anderson, Vice
President / Associate
Publisher Irene Sperling,
President / Publisher &
Editor Darlene Gudea,
VP of Events Diane
Bjorklund, Creative
Director Kathleen
Maloney, Advertising
Manager Linda Braue
and Editor-at-Large
Danica Tormohlen.
4
5
6
7
4. The table is set for the Fastest 50
Awards presentations.
6. Tony Calanca, EVP of UBM
Advanstar, accepted for MAGIC
August’s dramatic growth in sheer
number of exhibitors.
7. The NBAA’s Benjamin Schwalen
takes the stage, and then the Grand
Award, for the fasting-growing show
in nsf in sheer numbers as presented
by GES VP Chuck Grouzard.
48 June 2015 | Trade Show Executive

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AWARDS SALUTE THE SHOWS GROWING THE FASTEST IN THREE DIRECTIONS
1. Kenneth Andres, trade
show director, and Heather
Ward, trade show operations
manager of the American
Sportfi shing Association,
won for ICAST 2014.
2. IBEX Show Director
Anne Dunbar and Thom
Dammrich, president of
the National Marine Manufacturers
Association, share
the spotlight.
1
2
3
3. The hometown heroes
of Chicago’s Corcoran
Expositions were out in force.
(L-R) Exhibits Manager Doreen
Bonnema; Craig Boehmke,
group show director; Mary
Michalik, sponsorship director;
president Tom Corcoran;
and Exhibit Sales Director
Dan Corcoran.
5. Brad Lewis, show manager
of the Airports Council Intl. –
North America, landed in a
good place in the F50 rankings.
He was joined by VP of Meetings
Deirdre Clemmons and
Jerry Lewis, president of Show
Management Solutions, Inc.
4. LeadingAge placed in
all three Fastest 50 metrics
categories. The awardwinning
trio included (L-R)
Danielle Gray, show manager;
Kathy Burke, account
executive of exhibits; and
Margaret Wanca-Daniels,
senior director, corporate
relations and sales.
4 5
6. Competitors wish that
Thomas Ingram, executive
director of the Diving
Equipment & Marketing
Association, would wear
a buoyancy compensator
since his show is growing
so fast.
6
7
8
7. The OR Managers Conference
was one of the fastest-growing
medical shows, and the ladies of
Access Intelligence Jenn Helnold,
VP of events, and Show Director Jess
Tyler, were basking in the glory for
a job well done.
8. Beth Cowperthwaite, director
of retail for Business Journals, Inc.,
had her hands full with multiple Fastest
50 plaques for the semi-annual
STITCH shows.
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AWARDS SALUTE THE SHOWS GROWING THE FASTEST IN THREE DIRECTIONS
Continued from page 46
Cozy Get-Togethers
Fastest 50 networking activities
go above and beyond the traditional
cocktail reception, enabling delegates
to literally roll up their sleeves and bond
with the other honorees. Harry Carry’s
new 7th Inning Stretch at Water Tower
Place was the site of the Fastest 50 Opening
Reception sponsored by SMG. In
keeping with the growing trend in the
exhibitions industry, the reception was
probably one of the more-experiential
parties ever held. The 7th Inning Stretch
is home to a sports museum filled with
memorabilia and life-sized interactive
video games where attendees tried their
hand at throwing footballs, shooting
baskets and even squaring off in goal
against a digital version of Chicago
Blackhawks star Patrick Kane.
The attendees’ culinary skills were
also put to the test at Phil Stefani’s 437
Rush. A high-spirited pasta-making
competition featuring five teams of
Fastest 50 guests was followed by a
relaxing lunch presented by the landmark
downtown restaurant’s chefs.
Super Speakers
The day of the Fastest 50 Awards
Ceremony and Dinner was dedicated
to feeding the brain. A full day of
sessions featuring industry leaders and
cutting-edge speakers flew by before
attendees adjourned and turned their
attention to the highlight of the event:
the presentation of the Grand Awards
followed by the relaxing Afterglow.
A full roundup of the sessions and
the awards presentations will headline
the June issue of Trade Show Executive.
In the meantime, planning is underway
for next year’s Fastest 50 as well as the
Trade Show Executive Gold 100 Awards
& Summit, which will honor the 100
largest trade shows held in the U.S.
last year, September 30-October 2.
1
1. Mama Mia; the culinary competition was intense. Directors Jane Dahlroth of American College
of Medical Genetics & Genomics and Denise Capello of RAI Amsterdam show off their
skills in the art of ravioli assembly — and their team went on to win the Grand Prize.
2 3
Reach Darlene Gudea at (760) 630-
9111 or dg@tradeshowexecutive.com;
Diane Bjorklund, vice president of events,
at (630) 312-8915 or dbjorklund@
tradeshowexecutive.com; Mike McGuire, vice
president of global events, at (760) 630-9110
or mmcguire@tradeshowexecutive.com
2. Looking very offi cial in a white chef’s coat,
Trade Show Executive’s Diane Bjorklund was part
of the judging team that included (L-R) Chuck
Grouzard, EVP of GES; Steve Hartenstein, CFO
of Phil Stefani’s Signature Restaurants; and Barry
McDonald, VP of onPeak/GES.
3. Italian born Executive Chef Christian Fantoni
was one of the star chefs from Phil Stefani’s 437
Rush who offered ideas and tips for making the
perfect pasta using the volcano method. Five
teams competed for the honor of creating the
best pasta dish.
52 June 2015 | Trade Show Executive

12 TAKEAWAYS FROM THE F50 SUMMIT
The Fastest 50 Summit offered a full
day of fast-paced sessions filled with
ideas and tips for growing your show.
Here are the key takeaways.
1. Architect unique, personal
experiences for your customer’s node
type. “Innovation used to be about
inventing stuff, but today it’s about
engineering human experiences,”
said Nicholas Webb, author of The
Innovation Playbook. “In this age
of social media, comments and rankings
from both satisfied and unhappy
customers carry a lot of weight.”
Webb told Fastest 50 honorees that
connectivity will allow us to track,
measure, and validate the value of
everything we do. Moreover, it will
all work in real time. “For the first
time in human history, we are able to
gather data from sources that we never
thought possible,” he said. “More valuable
data means more opportunities
to break the mold of current business
models and products.” Webb said it
is critical to understand and promote
our relevance within highly influential
networks, including social networks,
enterprise social networks, and all
other forms of human connection
to the digital grid.”
“Trade show ideas are going to be
hacked,” warned Webb. “Hackers are
looking for weaknesses in your experience.
In a disruptive market, exhibitors
and attendees have options.” Identify
the touch points and figure out what
your customers love and hate about
their event experience, recommended
Webb. “Look at pain points and make
them pleasurable,” he said. “Take inconvenience
and make it convenient.”
“The new science of the customer
experience is about the power of the
individual,” said Webb. Organizations
that innovate have the ability to deliver
personalized and blended experiences
— digital and in person — specific to
node types. Apple is a great example
of company that does it well. Apple
want to know your node type, and
the company probes to find that out.”
2. Pod-based floor plan increases dwell
time. For medical shows, it’s always a
challenge to get attendees to the show
floor and keep them there. To help the
National Association of Orthopaedic
Nurses (NAON) Congress deal with
this issue, David Weil, vice president
of event services for Smith Bucklin,
threw out the traditional trade show
floor plan and developed a pod-based
layout, which included exhibitor pods,
educational posters, social media
lounge, meeting space, sponsored
charging stations, sponsored email
stations, solutions theater and
an association resource center.
When redesigning the floor
plan, Weil and his team focused on
improving the customer experience.
“The value of exhibits is still there,
but face-to-face events are also a
media platform,” said Weil. “Are we
managing our shows that way?” The
result: Dwell time on the show floor
increased in 2015. “There was more
learning and networking on the show
floor, so it offered a more integrated
experience for attendees,” said Weil.
3. Be more persuasive using “The
Asking Formula.” John Baker, former
COO for American Express and author
of “The Asking Formula,” talked to
attendees about how to get what they
want professionally and personally
by using The Asking Formula. “The
magic language of persuasion is your
audience’s language,” he said. “The
one thing that they tell you about
themselves is more important than
anything you say.”
Baker said the first step is to know
what you want and define your objective,”
he said. Create three best reasons
for why your audience would say yes.
“Do the work to find out what’s in it
for them — not you,” he advised. Then
ask directly for what you want. “What’s
done in vagueness, stays in vagueness,”
he joked. “Say ‘I am asking for xxx. It’s
a declarative statement, not a question.”
He told the Fastest 50 delegates that
“ask” is an enjoining word, and it
puts their defenses at rest.
When you’ve given your three best
reasons, repeat the ask and stop talking.
“It gets you away from looping
and wasting their time,” said Baker.
“And then you have to be willing to
accept the answer.”
Continued on page 54
www.TradeShowExecutive.com | June 2015 53

AWARDS SALUTE THE SHOWS GROWING THE FASTEST IN THREE DIRECTIONS
Continued from page 53
4. Collaborate with a think tank. ALM’s
LegalTech attracts 20,000 attendees to
its four events in New York, San Francisco,
Hong Kong and Singapore, but the
industry has gone through some major
consolidation and attrition over the last
several years. “From 1995 to 2005, the
show had a high 89% re-sign rate,” said
Henry Dicker, vice president of events,
ALM. “From 2005 to 2015, our re-sign
rate dropped to 70%.”
To help the show stay relevant and
attract new companies, ALM partnered
with CodeX: The Stanford Center for Legal
Informatics, a think tank of Stanford
faculty and students, as well as professionals
from key organizations working
on the frontier of legal technology. The
experts had a keen knack at finding the
kind of start-ups that catch the eye of
venture capital firms and larger technology
firms looking for acquisitions.
ALM worked with CodeX to identify
and offer eligible companies free exhibit
space in a new pavilion on the show floor
and the opportunity to present on the
pavilion stage. As a result of this partnership,
four emerging tech companies were
funded by venture capital earlier this
year and two companies committed to
exhibiting in 2016. “We are looking for
more think tanks, and plan to do some
spin-offs around the world,” said Dicker.
5. Use beacons and sensors to enhance
the attendee experience. In 2014, Super
Mobility placed 150 sensors and beacons
throughout the show floor and partnered
with SocialRadar, a mobile matchmaking
service that offers a location-based
component to help attendees find and
connect with people that they might
not otherwise. “We are going to take
that experience to another level in 2015,”
said Rob Mesirow, vice president of operations,
CTIA - The Wireless Association.
“You will see greater interaction with
sensors and back-end data analytics that
are procured,” he said. “One element
that I think will be a strong component
of the future of wireless is the ability to
individualize the experience for everyone.
Whether your event attracts 40,000
people or 140,000, you should be able to
individualize the experience. We are very
close to being able to do that.”
6. Adapting a “Shark Tank” competition
for your show. Three years ago, the
Sports Licensing & Tailgate Show rolled
out a new feature called “The Big Pitch.”
Qualified new-to-market companies that
bought exhibit space had the opportunity
to meet Kevin Harrington, one of the
original Sharks on ABC’s “Shark Tank,”
and pitch their products.
After selling the show to Emerald
Expositions, former owner Stanley
Schwartz teamed up with Harrington,
as well as Brian Hakan, president,
Hakan & Associates, and Caleb Sheppard,
managing partner, Rio Creative,
to offer this next generation of new
product showcases to other shows.
How does it work? The Big Pitch
team invites product owners and inventors
to deliver a 5-minute pitch for their
groundbreaking products during the
trade show. Harrington leads a panel of
consumer marketing, merchandising and
product development experts in a series
of fast-paced Big Pitch sessions designed
to identify candidates for a series of new
30-minute TV Shopping Shows.
“We worked with ASD Las Vegas last
1
2
1. Brad Lewis, show director with Airports
Council International – North America, takes
in some of the insights at the Fastest 50 Summit
on rapid show growth.
2. Moderator Bill Sell (left) and the Trade Show
Mavericks panel. L-R: SmithBucklin VP Dave
Weil; BNP Show Director Scott Wolters;
Henry Dicker, CCO of ALM/Legal Tech.
3. The fi ner points of trade show Shark Tanks
were discussed by Brian Hakan (L), President/
CEO at Brian P. Hakan & Associates, and Caleb
Sheppard, managing partner of Rio Creative.
3
54 June 2015 | Trade Show Executive

August and the International Home +
Housewares Show in March,” said Sheppard.
“Later this year, we will be working
with SuperZoo, MAGIC and Surf Expo.”
The “Shark Tank “ format is becoming
a popular means of showcasing new
products on the show floor, drawing new
exhibitors to your show, and increasing the
social media footprint of the participants
as well as your show. The competition, however,
should remain friendly and inclusive
rather than a winner-take-all knockdown,
dragged-out event. “The idea is to make
your exhibitors feel like a million bucks,”
said Hakan. The other goal is to rev up the
attendees prior to the show by promoting
shark tanks as an event within the event,
which will no doubt please exhibitors.
The caveat, however, is that the products
in some industries lack the bells,
whistles and breakthrough ingenuity
to generate much buzz on the show floor.
“It’s not a perfect fit with all shows,” said
Sheppard. “It’s logical place is consumeroriented
goods, but it could be modified
for other sectors.”
7. Use attitudinal research to find out
why. “Attendees make decisions based on
how they feel,” said Paige Cardwell, president,
CSG Creative. “It’s not only about
demographics.” Attitudinal research can
help with competitive positioning, search
engine optimization (SEO) and pay-perclick
(PPC) strategies, direct marketing
and content marketing, said Cardwell.
She told the audience about one trade
show organizer whose goal was to build
attendance. “Because the show’s marketing
dollars were limited, the organizer
depended on one primary list for their
attendee acquisition efforts, and that was
commanding most of the resources,” said
Cardwell. After conducting attitudinal
research, CSG determined that one-third
of the list was wasted marketing. “Their
Continued on page 56
5
6
4
7
4. Rob Mesirow, VP and show director of CTIA - The Wireless Association, was the honored
Leader & Legend in Power Lunch with Trade Show Executive’s Danica Tormohlen.
5. IAEE Chair Megan Tanel, who is VP of AEM,
was a F50 Summit moderator and urged the industry
to march on Capitol Hill on Exhibitions Day.
6. Paige Cardwell shared insights on attendee
attitudes in her presentation on strategies for
targeted show marketing.
7. Speaking from the audience, Jackie Hune,
Exhibit Manager of NACE International, shares her
insights during the fast-moving Summit sessions.
www.TradeShowExecutive.com | June 2015 55

AWARDS SALUTE THE SHOWS GROWING THE FASTEST IN THREE DIRECTIONS
Continued from page 55
attitude about the event was not good,
and they wouldn’t attend the event if the
group gave it away,” she said. “Marketing
dollars were saved and redirected.”
8. Launches are not a spectator sport.
“Before we launch an event, we are active
in the marketplace,” said Michelle Finn,
president, Hospitality Media Group. “We
seed the market by serving on industry
boards, speaking at industry events and
getting input from advisory boards.”
Identify key influencers and advocates,
she recommended. “We are looking for
partners, not just exhibitors.” For a recent
show launch, Finn added a hosted-buyer
component in addition to a traditional
trade show. “Scheduled pre-show meetings
with key VIP buyers were an insurance
policy for exhibitors,” she said.
“Even if attendance isn’t as high as we
hoped, exhibitors still had 20 meetings.”
9. Gamification works. “Our challenge
was that some attendees would just
not engage with exhibitors,” said Jenn
Heinold, vice president, Access Intelligence.
Making the exhibit floor a hub
of activity and fun is great, but some
attendees still harbor a fear of hard-sell
sales pitches from exhibitors. “Attendees
would go to the exhibit hall to eat and
drink and earn CE credits but getting
them to actually visit the booths was
a huge challenge,” said Jenn Heinold,
vice president of Access Intelligence.
For the Operating Room (OR) Manager
Conference and Exhibition, Access
Intelligence launched “Build Your Dream
OR," a program where attendees got
points for attending sessions, visiting
booths and other activities. All exhibitors
could participate as a value-add,
but visits to sponsored booths garnered
more points. The show posted leader
boards in general sessions and on the
show floor. Winners received personal
incentives, like cash and gift cards. “In
year one, we were able to monetize with
sponsorships, and we saw both mobile
app usage and engagement increase,”
said Heinold. “We are now expanding
this concept to shows in other markets
and are hopeful for similar results.”
10. Converting prospects into exhibitors.
In 2014, Corcoran Expositions Inc.
generated $35 million in exhibit sales for
more than 30 shows, with 7,000 companies
purchasing more than 1.1 million
square feet of exhibit space. Of these
exhibiting companies, 3,000 were new
to their respective shows. “We spend
a lot of staff time sourcing leads, doing
outreach, walking other shows, and
talking to companies about exhibiting,”
said Tom Corcoran, president.
Patience is a virtue when it comes to
Fastest 50 attendance growth, he added.
Changing the look and feel of the show
is the first step, but the payoff may take
longer to materialize. “The audience is
probably going to develop a little slower,”
said Corcoran, who placed three shows
on the Fastest 50. “In the meantime,
I watch the energy level on the exhibit
floor. Is everyone still all in?”
“To get a new company into a show
typically takes between six and eight
touches,” he said. “If we need additional
sales support, we add more and start
earlier. You have to catch prospects early,
1
2
3
1. Tom Corcoran, president of Corcoran Expositions,
shared strategies for thriving in niche markets.
2. David Audrain (L), incoming director of SISO and head
of ExpoDevCo, led a strategy session that included Fastest
50 standouts (L-R) Jenn Heinold, VP of Access Intelligence;
Michelle Finn, president of Hospitality Media Group, and
Tom Corcoran, president of Corcoran Expositions.
3. A range of topics held the interest of attendees at the
Fastest 50 Summit.
4. There was plenty of audience participation during
a session on the current international exhibitions scene,
which was led by Cherif Moujabber, president of Creative
Expos & Conferences and Steve Sind (5), president of
Global Event Strategies.
56 June 2015 | Trade Show Executive

especially if you have to make six to eight
contacts to get them to convert.”
11. Determine when it’s best to go at it
alone. BNP Media went against the grain
when it revamped The ASSEMBLY Show
as a focused, stand-alone event rather
than just a cog in a larger co-located
manufacturing trade show. BNP Media’s
ASSEMBLY magazine had partnered with
an industry trade show for more than 40
years, but revenues declined as the large
industry trade show went through some
changes, including ownership. After conducting
extensive market research, BNP
Media found there was an opportunity
to launch a niche show in this established
market. It took “massive research” to
convince the show board to give up the
economies of scale and go at it alone,
said Scott Wolters, director of trade
shows and conferences for BNP Media.
In 2013, BNP launched The ASSEM-
BLY Show. “We launched 30% over goal,
and we avoided the sophomore slump,”
said Wolters. In 2014, the ASSEMBLY
Show grew attendance by 36.7%, exhibit
space by 39.5% and exhibitors by 36.7%
— earning the show Trade Show Executive’s
Rock Star Grand Award for finishing
in the top three positions in all three
Fastest 50 metrics. “The industry wanted
its own event, and the customers loved
the idea,” said Wolters. “Going at it alone
re-focused the event.”
12. Take your U.S. brand global. There are
a variety of ways that U.S.-based organizations
can take their brand global. “You can
license the brand, organize a U.S. pavilion
at a global event, launch through a joint
venture or launch through a management
contract,” said Cherif Moujabber, president,
Creative Expos & Conferences. Organizers
can also acquire or set up operations
and launch on their own, said Steve Sind,
president, Global Event Strategies.
“It’s hard to find opportunities in the
U.S.,” said Nancy Walsh, president, Reed
Exhibitions Americas. Which emerging
markets are hot? “We are looking
at Columbia, Panama and Peru,” said
Walsh. Diversified Communications
is expanding into Malta with a new
seafood exhibition, added Liz Plizga,
vice president, Diversified.
4
5
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TSE’S TRADE SHOW CALENDAR
Presents the Leading Shows
Coming Up in North America
BY CARRI JENSEN, manager of directories
Whether you need a quick reminder
of shows on the horizon or are studying
the market for potential partnerships,
co-locations or acquisitions, here is a
list of the most important trade shows
scheduled for August. Each show is listed
by industry category and contains both a
wide-angle and close-up view of the event,
the organizer, the site and projected size.
To be considered for future editions
of ZOOM, e-mail your show information
to cjensen@tradeshowexecutive.com
Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
ACCOUNTING
Midwest Accounting Russell Flagg 8/26/15 Donald E. Stephens 20,000 nsf
& Finance Showcase President 8/27/15 Convention Center 120 Exhibitors
Flagg Management 212-286-0333 Rosemont, IL 2,100 Attendees
fl aggmgmt.com/icpas
ADVERTISING & MARKETING
Affiliate Summit East Amy Rodriguez 8/02/15 New York Marriott Marquis NSF Not Supplied
Affi liate Summit Inc. Conference Director 8/04/15 New York, NY 250 Exhibitors
www.affi liatesummit.com 703-368-8301 5,000 Attendees
The SAAC Show Nancy Phillips 8/05/15 Long Beach Convention 52,600 nsf
Specialty Advertising Association of California Executive Director, SAAC 8/06/15 & Entertainment Center 400 Exhibitors
www.thesaacshow.org 805-484-7393 Long Beach, CA 3,500 Attendees
AEROSPACE & AVIATION
AIAA Space Conference & Exposition Anna Kimmel 8/31/15 Pasadena Convention Center NSF Not Supplied
American Institute of Event Manager 9/02/15 Pasadena, CA Exhibitors Not Supplied
Aeronautics & Astronautics 703-264-7500 Attendees Not Supplied
www.aiaa.org
APPAREL, BEAUTY, SHOES & TEXTILES
Trade Show Executive's August Atlanta Apparel ® Jeffrey L. Portman, Sr. 8/06/15 AmericasMart Atlanta NSF Not Supplied
FASTEST and World of Prom Vice Chairman, President & COO 8/10/15 Atlanta, GA Exhibitors Not Supplied
AMC, Inc. 404-220-2109 Attendees Not Supplied
www.americasmart.com
CURVENY NEW YORK Pierre-Nicolas Hurstel 8/02/15 Jacob K. Javits NSF Not Supplied
CURVExpo CEO 8/04/15 Convention Center Exhibitors Not Supplied
www.curvexpo.com 212-993-8585 New York, NY Attendees Not Supplied
FAME Sharon Enright 8/02/15 Jacob K. Javits NSF Not Supplied
Business Journals, Inc. Executive VP 8/04/15 Convention Center Exhibitors Not Supplied
www.fameshows.com 203-663-7812 New York, NY Attendees Not Supplied
FFANY New York Shoe Expo Phyllis Rein 8/04/15 New York Hilton Midtown 50,000 nsf
Fashion Footwear Association Executive VP 8/06/15 New York, NY 300 Exhibitors
of New York (FFANY) 212-751-6422 x15 3,000 Attendees
www.ffany.org
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | June 2015 59

Trade Show Executive
Calendar of Leading Shows in August 2015
Continued from page 59
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Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
APPAREL, BEAUTY, SHOES & TEXTILES
KIDShow Las Vegas Denise Raeside 8/18/14 Bally's Las Vegas 60,000 nsf
Specialty Trade Shows, Inc. Show Manager 8/20/14 Las Vegas, NV 400 Exhibitors
www.kidshow.cc 908-232-0867 2,000 Attendees
MAGIC Joe Loggia 8/17/15 Las Vegas Convention Center/ NSF Not Supplied
UBM Advanstar CEO, Advanstar Fashion Group 8/19/15 Mandalay Bay Resort & Casino Exhibitors Not Supplied
www.magiconline.com 310-857-7500 Las Vegas, NV Attendees Not Supplied
Includes CURVENV @ MAGIC, FN PLATFORM (Footwear News) and PROJECT WOMENS
Moda Sharon Enright 8/02/15 Jacob K. Javits NSF Not Supplied
Business Journals, Inc. Executive VP 8/04/15 Convention Center Exhibitors Not Supplied
www.modashows.com 203-663-7812 New York, NY Attendees Not Supplied
MRketLV Sharon Enright 8/17/15 Sands Expo NSF Not Supplied
Business Journals, Inc. Executive VP 8/19/15 & Convention Center Exhibitors Not Supplied
www.mrketshow.com 203-663-7812 Las Vegas, NV Attendees Not Supplied
OFFPRICE Show Stephen Krogulski 8/15/15 Sands Expo 128,000 nsf
Tarsus Expositions Inc. CEO 8/18/15 & Convention Center 504 Exhibitors
www.offpriceshow.com 262-782-1600 Las Vegas, NV 12,000 Attendees
Trade Show Executive's
FASTEST
Trade Show Executive's
FASTEST
STITCH Sharon Enright 8/17/15 Sands Expo NSF Not Supplied
Business Journals, Inc. Executive VP 8/19/15 & Convention Center Exhibitors Not Supplied
www.stitchshows.com 203-663-7812 Las Vegas, NV Attendees Not Supplied
WomensWear in Nevada - August Roland Timmey 8/17/15 Rio All-Suite 90,000 nsf
Specialty Trade Shows, Inc. Show Director 8/20/15 Hotel & Casino 500 Exhibitors
www.wwinshow.com 702-270-4651 Las Vegas, NV 7,000 Attendees
AUTOMOTIVE, TRUCKING & TRANSPORTATION
Trade Show Executive's The Great American Trucking Show Stacy McCants 8/27/15 Kay Bailey Hutchison 195,000 nsf
FASTEST Randall-Reilly VP of Events 8/29/15 Convention Center 500 Exhibitors
www.gatsonline.com 800-633-5953 Dallas, TX 46,000 Attendees
BUILDING & CONSTRUCTION
FBMA Gulf Atlantic Building Products Expo Betty Askew 8/20/15 Rosen Shingle Creek NSF Not Supplied
Florida Building Material Association Director of Operations 8/22/15 Hotel & Golf Club 100 Exhibitors
www.fbma.org 352-383-0366 Orlando, FL 2,000 Attendees
Orgill Fall Dealer Market Judy Smith, CEM 8/27/15 New Orleans Ernest N. Morial NSF Not Supplied
Orgill, Inc. Director, Dealer Markets 8/29/15 Convention Center 1,000 Exhibitors
www.orgill.com 901-754-8850 x508 New Orleans, LA 20,000 Attendees
CONSUMER GOODS & RETAIL TRADE
RetailNow Amber Murdock 8/03/15 Gaylord Palms Resort 28,000 nsf
Retail Solutions Providers Association Education & Communications Manager 8/04/15 & Convention Center 180 Exhibitors
www.gorspa.org 800-782-2693 Kissimmee, FL 2,100 Attendees
DENTAL
Southwest Dental Conference Jane Evans 8/06/15 Kay Bailey Hutchison 42,000 nsf
Dallas County Dental Society Executive Director 8/08/15 Convention Center 350 Exhibitors
www.swdentalconf.org 972-386-5741 x226 Dallas, TX 10,800 Attendees
Dena’ina Civic and
Convention Center
Anchorage Convention Centers
Egan Civic &
Convention Center
Enjoy more than 285,000 square feet of northern
hospitality in the heart of downtown Anchorage, Alaska.
907.263.2850 | anchorageconventioncenters.com |
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Trade Show Executive
Calendar of Leading Shows in August 2015
Z
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SPONSORED BY
Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
EDUCATION, TRAINING, SCIENCE & RESEARCH
ACS Fall National Vanessa Johnson-Evans 8/16/15 Boston Convention 50,000 nsf
Meeting & Exposition Mgr., National Meetings Logistics 8/18/15 & Exhibition Center 300 Exhibitors
American Chemical Society & Attendee & Exhibitor Services Boston, MA 16,000 Attendees
www.acs.org 202-872-4553
Microscopy & Microanalysis Doreen Bonnema 8/03/15 Oregon Convention Center 36,300 nsf
Corcoran Expositions, Inc. Exhibits Manager 8/06/15 Portland, OR 120 Exhibitors
www.microscopy.org/mandm/2015 312-541-0567 x653 1,600 Attendees
NSH Annual Symposium/Convention Aubrey M. J. Wanner 8/30/15 Gaylord National Resort NSF Not Supplied
National Society for Histotechnology Meeting Manager 9/01/15 & Convention Center 100 Exhibitors
www.histoconvention.org 443-535-4060 National Harbor, MD 1,300 Attendees
SPIE Optics + Photonics Teresa Roles-Meier 8/11/15 San Diego Convention Center 30,000 nsf
SPIE, International Society for Optics & Photonics Exhibit Sales 8/13/15 San Diego, CA 280 Exhibitors
www.spie.org 360-685-5445 5,000 Attendees
ELECTRICAL & ELECTRONICS
NIWeek Donya Cobb, CMP 8/03/15 Austin Convention Center 130,000 nsf
National Instruments Corporation Conference Mgr., NIWeek Conference 8/05/15 Austin, TX Exhibitors Not Supplied
www.ni.com/niweek 512-683-8385 3,200 Attendees
EXHIBITION & MEETING INDUSTRY
Trade Show Executive's ASAE Annual Meeting & Expo Allison Wachter, CEM 8/08/15 Cobo Center 73,000 nsf
FASTEST ASAE: The Center for Director, Exhibitions & Registration 8/10/15 Detroit, MI 450 Exhibitors
Association Leadership 202-626-2805 5,400 Attendees
www.asaeannualmeeting.org
VenueConnect Christy Jacobs 8/01/15 Baltimore Convention Center NSF Not Supplied
International Association of Venue Managers Director of Marketplace Sales 8/02/15 Baltimore, MD 300 Exhibitors
www.iavm.org/venueconnect 972-538-1015 2,000 Attendees
FOOD & BEVERAGE
Cook. Craft. Create. Sam Bhandarkar 8/01/15 Orlando World Center Marriott 25,000 nsf
ACF National Convention & Show Director of Events 8/02/15 Orlando, FL 200 Exhibitors
American Culinary Federation 904-484-0244 1,500 Attendees
www.acfchefs.org
Western Foodservice & Hospitality Expo Michele Soda 8/23/15 Los Angeles NSF Not Supplied
Urban Expositions Show Manager 8/25/15 Convention Center 650 Exhibitors
www.westernfoodexpo.com 203-484-8054 Los Angeles, CA Attendees Not Supplied
GOVERNMENT & MILITARY
The American Legion Bridget Robinson, CMP 8/29/15 Baltimore Convention Center NSF Not Supplied
National Convention Director of National 9/02/15 Baltimore, MD 110 Exhibitors
The American Legion Convention & Meetings 9,000 Attendees
www.legion.org/convention 317-630-1292
APWA International Public Works Dana Priddy 8/30/15 Phoenix Convention Center 90,000 nsf
Congress & Exposition Director of Meetings 8/31/15 Phoenix, AZ 400 Exhibitors
American Public Works Association 816-472-6100 x5241 6,000 Attendees
www.apwa.net
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
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Trade Show Executive
Calendar of Leading Shows in August 2015
Continued from page 61
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Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
GOVERNMENT & MILITARY
NCSL Legislative Summit LeAnn Hoff 8/03/15 Washington State 42,500 nsf
National Conference of State Legislatures Director of Revenue & Sales 8/06/15 Convention Center 280 Exhibitors
www.ncsl.org/summit 303-856-1426 Seattle, WA 5,000 Attendees
NIGP Annual Forum & Exposition Carrie Rawn, CMP 8/04/15 Kansas City Convention Center 25,000 nsf
NIGP: The Institute for Public Procurement Executive Director, Programs 8/05/15 Kansas City, MO 170 Exhibitors
www.nigp.org 703-736-8900 1,200 Attendees
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
Central Florida Furniture Larry Karel 8/30/15 Osceola Heritage Park NSF Not Supplied
& Accessory Market President 8/31/15 Exhibition Building Exhibitors Not Supplied
Karel Exposition Management 305-792-9990 Kissimmee, FL 1,900 Attendees
www.kemexpo.com
Farwest Trade Show Allan Niemi 8/27/15 Oregon Convention Center NSF Not Supplied
Oregon Association of Nurseries Director of Events 8/29/15 Portland, OR 550 Exhibitors
www.farwestshow.com 503-682-5089 6,000 Attendees
METROCON Expo & Conference Laura McDonald Stewart 8/13/15 Dallas Market Hall NSF Not Supplied
Metrocon, Inc. Show Manager 8/14/15 Dallas, TX 250 Exhibitors
www.metrocon.info 888-633-2112 3,000 Attendees
Nursery/Landscape EXPO Amy Graham 8/13/15 Kay Bailey Hutchison 110,000 nsf
Texas Nursery & Landscape Association President 8/15/15 Convention Center 550 Exhibitors
www.nurserylandscapeexpo.org 512-579-3857 Dallas, TX 6,500 Attendees
JEWELRY
AccessoriesTheShow - Las Vegas Sharon Enright 8/17/15 The Venetian | The Palazzo NSF Not Supplied
Business Journals, Inc. Executive VP 8/19/15 Resort Hotel Casino Exhibitors Not Supplied
www.accessoriestheshow.com 203-663-7812 Las Vegas, NV Attendees Not Supplied
AccessoriesTheShow - New York Sharon Enright 8/02/15 Jacob K. Javits NSF Not Supplied
Business Journals, Inc. Executive VP 8/04/15 Convention Center Exhibitors Not Supplied
www.accessoriestheshow.com 203-663-7812 New York, NY Attendees Not Supplied
Memphis Gift & Jewelry Show David Harrington, CEM 8/21/15 Memphis Cook 35,000 nsf
Helen Brett Enterprises, Inc. Show Manager 8/23/15 Convention Center 250 Exhibitors
www.helenbrett.com 331-481-5755 Memphis, TN 10,000 Attendees
New Orleans Gift & Jewelry Show David Harrington, CEM 8/14/15 New Orleans New Orleans Ernest 50,000 nsf
Helen Brett Enterprises, Inc. Show Manager 8/17/15 N. Morial Convention Center 350 Exhibitors
www.helenbrett.com 331-481-5755 New Orleans, LA 20,000 Attendees
MEDICAL & HEALTHCARE PRODUCTS
AAD Summer Academy Meeting Tim Moses, CMP 8/21/15 New York Hilton Midtown 20,000 nsf
American Academy of Dermatology Director of Meetings & Conventions 8/22/15 New York, NY 180 Exhibitors
www.aad.org 847-240-0230 3,500 Attendees
AHRMM Annual Conference & Exhibition TaNisha Williams 8/10/15 Indiana Convention Center 36,000 nsf
Association for Healthcare Resource Senior Meeting Planner 8/11/15 & Lucas Oil Stadium 240 Exhibitors
& Materials Management 312-422-3845 Indianapolis, IN 1,100 Attendees
www.ahrmm.org
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Trade Show Executive
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m
SPONSORED BY
Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
American Association of Diabetes Greg Andruch 8/05/15 New Orleans Ernest N. Morial 87,400 nsf
Educators Annual Meeting Exhibition Management 8/07/15 Convention Center 300 Exhibitors
Hall-Erickson, Inc. 630-929-7972 New Orleans, LA 6,570 Attendees
www.diabeteseducator.org
AMTA National Convention Bill Brown 8/20/15 David L. Lawrence NSF Not Supplied
American Massage Therapy Association Executive Director 8/22/15 Convention Center Exhibitors Not Supplied
www.amtamassage.org 847-864-0123 Pittsburgh, PA 1,500 Attendees
APA Annual Convention Jodi Ashcraft 8/06/15 Metro Toronto 20,000 nsf
American Psychological Association Director, Advertising & Exhibit Sales 8/09/15 Convention Centre 125 Exhibitors
www.apa.org/convention 202-336-5565 Toronto, ON 12,000 Attendees
FIME International Medical Expo Brad Mandell 8/05/15 Miami Beach 200,000 nsf
FIME International Medical Exposition, Inc. Executive Director 8/07/15 Convention Center 1,000 Exhibitors
www.fi meshow.com 941-366-2554 Miami Beach, FL 16,000 Attendees
National Medical Association Annual Kathleen Lawrence 8/02/15 Cobo Center 37,600 nsf
Convention & Scientific Assembly Senior Manager, Sponsorship 8/04/15 Detroit, MI 100 Exhibitors
A. Fassano & Company Development & Events 3,000 Attendees
www.nmanet.org 856-302-0893
Nurse Anesthesia Annual Conference Connie Komora, CMP, Assistant 8/31/15 Calvin L. Rampton Salt Palace 20,000 nsf
American Association of Nurse Anesthetists Director, Conv. & Meeting Planning 9/01/15 Convention Center 200 Exhibitors
www.aana.com 847-655-1182 Salt Lake City, UT 3,000 Attendees
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
APCO Intl. Annual Conference & Exposition Patricia Giannini, CMP 8/17/15 Walter E. Washington 70,000 nsf
APCO International, Inc. Director of Events 8/18/15 Convention Center 300 Exhibitors
www.apco2015.org 386-944-2424 Washington, DC 3,000 Attendees
Fire-Rescue International Shawn S. Kelley 8/28/15 Georgia World Congress Center 210,000 nsf
International Association of Fire Chiefs Director of Conferences & Education 8/29/15 Atlanta, GA 621 Exhibitors
www.iafc.org/fri 703-537-4835 11,200 Attendees
Midwest Security & Police Conference/Expo Jerry Carter 8/18/15 Tinley Park Convention Center 20,000 nsf
ROC Exhibitions, Inc. Show Manager 8/19/15 Tinley Park, IL 150 Exhibitors
www.mspce.com 630-271-8228 1,700 Attendees
NTOA's Tactical Operations Rob Cartner 8/30/15 Calvin L. Rampton Salt Palace 42,000 nsf
Conference & Trade Show Conference Director 8/31/15 Convention Center 225 Exhibitors
National Tactical Offi cers Association 800-279-9127 Salt Lake City, UT 800 Attendees
www.ntoa.org
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
The NBM Show (Philadelphia) Susan Hueg, CEM, CMP 8/28/15 Pennsylvania Convention Center 40,000 nsf
NBM Events VP, NBM Events 8/30/15 Philadelphia, PA 200 Exhibitors
thenbmshow.com/philadelphia-2015 303-469-0424 x204 5,500 Attendees
SIGGRAPH, Intl. Conference & Exhibition on Michael Weil, 8/11/15 Los Angeles Convention Center 46,500 nsf
Computer Graphics & Interactive Techniques Exhibition Director 8/13/15 Los Angeles, CA 153 Exhibitors
ACM SIGGRAPH 630-434-7779 18,000 Attendees
s2015.siggraph.org
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Managed by
bransoncc.com
417.336.5401
Continued on next page
www.TradeShowExecutive.com | June 2015 63

Trade Show Executive
Calendar of Leading Shows in August 2015
Continued from page 63
Z
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Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
RETAIL DISTRIBUTION
NACDS Total Store Expo Terry Arth 8/23/15 Colorado Convention Center 195,000 nsf
National Association of Chain Drug Stores VP, Member Programs & Services 8/25/15 Denver, CO 650 Exhibitors
tse.nacds.org 703-837-4300 5,500 Attendees
SPORTING GOODS & RECREATION
Trade Show Executive's Outdoor Retailer Marisa Nicholson 8/05/15 Calvin L. Rampton Salt Palace 502,000 nsf
FASTEST Summer Market VP & Show Director 8/08/15 Convention Center 1,500 Exhibitors
Emerald Expositions 949-226-5760 Salt Lake City, UT 28,000 Attendees
www.outdoorretailer.com
PGA Fashion & Demo Experience Ed Several 8/17/15 The Venetian | The Palazzo 50,000 nsf
Reed Exhibitions Senior VP & General Manager 8/19/15 Resort Hotel Casino 250 Exhibitors
www.pgalasvegas.com 203-840-5932 Las Vegas, NV 5,000 Attendees
TOYS, HOBBIES & GIFTS
ASD MARKETWeek* Karalynn Sprouse 8/02/15 Las Vegas Convention Center 725,000 nsf
Emerald Expositions Executive VP 8/05/15 Las Vegas, NV 2,750 Exhibitors
www.asdonline.com 323-817-2244 45,000 Attendees
Fall Alberta Gift Home Show Anita Schachter 8/16/15 Edmonton EXPO Centre 120,000 nsf
Canadian Gift Association VP - Regional Shows 8/19/15 at Northlands 450 Exhibitors
www.cangift.org 416-642-1050 Edmonton, AB 9,000 Attendees
Fall Quebec Gift Fair/ Anita Schachter 8/30/15 Place Bonaventure 55,000 nsf
Salon du cadeau du Québec VP - Regional Shows 9/02/15 Montréal, QC 250 Exhibitors
Canadian Gift Association 416-642-1050 5,000 Attendees
www.cangift.org
Fall Toronto Gift Fair Karen Bassels 8/09/15 International Centre Toronto/ 402,000 nsf
Canadian Gift Association VP, Toronto Gift Fair 8/12/15 The Toronto Congress Centre 900 Exhibitors
www.cangift.org 416-642-1024 Toronto, ON 19,000 Attendees
Fort Lauderdale Gift Show Erica Davidson 8/29/15 Greater Fort Lauderdale/Broward 50,000 nsf
Urban Expositions Show Director 9/01/15 County Convention Center 350 Exhibitors
www.urban-expo.com 678-285-3976 Fort Lauderdale, FL 3,500 Attendees
NY NOW ® Randi Mohr 8/15/15 Jacob K. Javits Convention Center/ 545,000 nsf
Emerald Expositions VP, Show Director 8/19/15 Piers 92/94 New York 2,800 Exhibitors
www.nynow.com 914-421-3393 New York, NY 40,000 Attendees
St. Louis Gift Show Larry Harris 8/09/15 St. Charles Convention Center 20,000 nsf
Rosehill Enterprises, Inc. President 8/10/15 St. Charles, MO 100 Exhibitors
www.stlouisgiftshow.com 513-861-1139 2,500 Attendees
Seattle Gift Show Lisa Glosson 8/15/15 Washington State NSF Not Supplied
Urban Expositions Show Director 8/18/15 Convention Center 800 Exhibitors
www.seattlegiftshow.com 678-285-3976 Seattle, WA 10,000 Attendees
TRAVEL, HOTELS & RESTAURANTS
ASTA Global Convention Susan Sheats 8/31/15 Omni Shoreham Hotel 28,000 nsf
American Society of Travel Agents VP, Business Development 9/01/15 Washington, DC 100 Exhibitors
astaglobalconvention.org 703-739-6870 1,000 Attendees
PEOPLE HAVE GATHERED
HERE FOR OVER 400 YEARS
COME JOIN THE GROUP 800.487.8778 TheHRCC.com
One Click, 64 One June Call 2015 | Trade Show Executive
866.BOOK.SMG
*ASD MARKETWeek Includes SOURCEDIRECT at ASD

Trade Show Executive
Calendar of Leading Shows in August 2015
Z
o
m
SPONSORED BY
Show Name/Management/Web Address Show Manager Show Dates Venue/City/State Projected Size
IncentiveWorks Robin Paisley 8/18/15 Metro Toronto 47,000 nsf
Meetings + Incentive Travel General Manager 8/19/15 Convention Centre 725 Exhibitors
www.meetingscanada.com/incentiveworks 416-510-5141 Toronto, ON 2,500 Attendees
Louisiana Foodservice & Hospitality EXPO Sandy Riddle 8/08/15 New Orleans Ernest N. Morial 55,000 nsf
Louisiana Restaurant Association Exhibit Sales 8/10/15 Convention Center 325 Exhibitors
www.lraexpo.org 504-454-2277 New Orleans, LA 12,000 Attendees
VETERINARY
CVC Kansas City Tom Brown 8/29/15 Kansas City Convention Center 47,000 nsf
UBM Advanstar Operations Manager 8/31/15 Kansas City, MO 275 Exhibitors
www.thecvc.com 913-871-3800 x3911 6,500 Attendees
WASTE MANAGEMENT
WASTECON Rich Ryan, CEM 8/24/15 Gaylord Texan Resort NSF Not Supplied
SWANA, The Solid Waste Exhibit Sales Representative 8/26/15 & Convention Center Exhibitors Not Supplied
Association of North America 330-686-0353 Grapevine, TX Attendees Not Supplied
www.wastecon.org
WATER, ENERGY & POWER
NAPE South Expo Traci Cook Lee 8/19/15 George R. Brown 67,000 nsf
NAPE Expo LP Show Director 8/20/15 Convention Center 450 Exhibitors
www.napeexpo.com 817-847-7700 Houston, TX 7,000 Attendees
The Sunshine Food, Beverage & Fuel Expo Joanna Wolff 8/28/15 Disney's Coronado Springs Resort NSF Not Supplied
Florida Petroleum Marketers & Convenience Store Director of Events 8/31/15 Lake Buena Vista, FL 400 Exhibitors
Assn./Asian-American Store Owners Assn./ 850-877-5178 1,500 Attendees
Florida Retail Federation Retail Beverage Council
www.fpma.org
© 2015, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
WELCOME TO OUR WORLD
The World’s Top Convention Centers Share Three Letters In Common
Over 74 Convention & Exhibition Venues. One number to call. 1.866.BOOK.SMG or visit smgworld.com
www.TradeShowExecutive.com | June 2015 65

PEOPLE
KATY LYNCH was named
CEO of Techweek, a series
of technology conferences
held in six U.S. cities. Lynch
replaces Iain Shovlin, who
was named executive chairman.
Lynch most recently
ran SocialKaty, a social
media marketing firm that
she founded in 2010 and
sold to a competing agency.
Reach Katy at (312) 447-6808
or katy@techweek.com
SPARGO, Inc. named
CAMILLE STERN senior
vice president of strategic
account management effective
June 30. Stern came
to SPARGO from Naylor
Event Solutions where she
was most recently group
vice president. Stern, who
is active in IAEE, PCMA,
ASAE and MATSO, will be
responsible for the management
and strategic vision
of new and existing client
projects. Reach Camille
at (703) 631-6200 cstern@
spargoinc.com
Marketplace Events named
KEVIN NIXON marketing
manager for the American
International Motorcycle
Expo (AIMExpo). He will
handle integrated marketing
outreach to exhibitors,
attendees and trade media.
Nixon spent the past five
years in a similar capacity
with Twisted Throttle,
a motorcycle accessories
distributor and longtime
AIMExpo exhibitor. Reach
Kevin at (949) 517-7501 or
kevinn@mpeshows.com
NICK MCCALLION was
promoted to senior vice
president for Trade Show
Ready. McCallion was
previously sales manager of
the firm. His new responsibilities
include an expanded
focus on all client relations
and marketing. Nick has
been with the company
since its inception and
has a 25 year background
in sales. Reach Nick at
(541)389-2800 or nickm@
tradeshowready.com.
SCOTT CEURVELS was
promoted to VP/general
manager of NexxtShow
Exposition Services. He
had been vice president of
production and planning
since 2010. The new job
puts Ceurvels in charge of
day-to-day operations and
planning, service and union
relationships. Reach Scott
at (877) 836-3131 or scottc@
nexxtshow.com
CAMALA JONES, sustainability
coordinator for the
Austin Convention Center
Department, earned her
certification as a Sustainability
Facility Professional
from the International
Facility Management Association.
The certification
includes expertise in building
operations and communications
throughout the
Austin Convention Center
organization. Jones joined
the department in 2012 and
oversees sustainability at
the LEED Gold convention
center and Palmer Events
Center. Reach Camala at
(512) 404-4000 or camala.
jones@austintexas.gov
Index to Advertisers
American Bank Center (Corpus Christi, TX
www.americanbankcenter.com . . . . . . . . . . . . . . . p. 17
Baton Rouge River Center (Baton Rouge, LA)
www.brrivercenter.com . . . . . . . . . . . . . . . . . . . . . . p. 17
Boston Convention Marketing Center
www.signatureboston.com . . . . . . . . . . . . . . . . . . . p. 5
Branson Convention Center
www.bransoncc.com . . . . . . . . . . . . . . . . . . . . . . . p. 63
Choose Chicago
www.choosechicago.com . . . . . . . . . . . . . . . . . . . p. 49
Cobo Center (Detroit, MI)
www.cobocenter.com . . . . . . . . . . . . . . . . . . . . . . . p. 61
CompuSystems, Inc.
www.compusystems.com . . . . . . . . . . . . . Back Cover
Cox Convention Center (Oklahoma City, OK)
www.coxconventioncenter.com. . . . . . . . . . . . . . . p. 18
Dena’ina Civic & Convention
Center (Anchorage, AK)
www.anchorageconventioncenters.com . . . . . . . p. 60
Destination DC
www.washington.org/meetings . . . . . . . . . . . . . . . p. 15
Detroit Metro Convention & Visitors Bureau
www.visitdetroit.com . . . . . . . . . . . . . . . . . . . . . . . . . p. 9
Fundo de Desenvolvimento
Industrial e de Comercializacao (Macau)
www.economia.gov.mo . . . . . . . . . . . . . . . . . . . . . . p. 21
Hampton Roads Convention Center
www.thehrcc.com . . . . . . . . . . . . . . . . . . . . . . . . . . p. 64
Lippman Connects
www.lippmanconnects.com . . . . . . . . . . . . . . . . . . p. 58
James L. Knight Center/Miami Conv. Center
www.jlkc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 18
The David L. Lawrence Convention
Center (Pittsburgh, PA)
www.pittsburghcc.com . . . . . . . . . . . . . . . . . . . . . . p. 62
Montego Bay Convention Centre
(Montego Bay, Jamaica)
www.mobaycentre.com . . . . . . . . . . . . . . . . . . . . . p. 18
Pennsylvania Conv. Center (Philadelphia, PA)
www.paconvention.com . . . . . . . . . . . . . . . . . . . . . p. 19
The Peoria Center
www.peoriaciviccenter.com . . . . . . . . . . . . . . . . . . p. 59
Pontchartrain Center (Kenner, LA)
www.pontchartraincenter.com . . . . . . . . . . . . . . . p. 19
PRG
www.cts.prg.com . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 51
Salt Palace Convention Center
(Salt Lake City, UT)
www.saltpalace.com . . . . . . . . . . . . . . . . . . . . . . . . p. 19
Shanghai New Intl. Expo Center (SNIEC)
www.sniec.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 23
SMG
www.smgworld.com . . . . . . . . . . . . . . .p. 17-19, 59-65
TSE’s Gold 100 Awards & Summit
www.tradeshowexecutive.com . . . . . . . . . . . . . . . . IFC
Ungerboeck Systems International, Inc.
www.ungerboeck.com . . . . . . . . . . . . . . . . . . .p. 30-37
United Service Companies, Inc.
www.unitedhq.com . . . . . . . . . . . . . Inside Back Cover
IFC = Inside Front Cover
66 June 2015 | Trade Show Executive

For more information contact:
Anthony D’Angelo
(312) 922-8558 ext. 161
i-verify@unitedhq.com
www.ALWAYSi-verify.com