Power of Social Media Amir Hatem Ali

The Power of Social Media in Developing
Nations: New Tools for Closing the
Global Digital Divide and Beyond
Amir Hatem Ali'
I. INTRODUCTION
On January 28, 2011, Egypt's President, Hosni Mubarak, took the drastic
and unprecedented step of shutting off the Internet for five days across
an entire nation. His reason for doing so was simple: to halt the flow of
communication and coordinated assembly taking place over social media
platforms, like Facebook and Twitter. That Mubarak took this desperate
step - which cost Egypt an estimated $90 million 2 and outraged the international
community 3 - demonstrates the incredible power of social media.
Mubarak's decision to shut off the Internet took place after three days of
demonstrations by tens of thousands of Egyptians. Although the demonstrations
were centered in Cairo's Tahrir Square (or "Liberation Square"),
there were also substantial demonstrations in Alexandria, Mansoura, and
Suez. 4 The protesters expressed outrage over several issues, including state
corruption, police brutality, and economic oppression. 5 Their demand was
clear: President Hosni Mubarak must leave the country. 6
Various groups, including April 6 Youth Movement, We Are All Khaled
Said, National Association for Change, and Kefaya led a coordinated effort7
using social media platforms, including Facebook and Twitter, to spread a
revolutionary message. 8 Prior to the first day of protest, 85,000 Egyptians
1. Harvard Law School, J.D. 2011. I would like to thank Yochai Benkler, Kathryn Marshall,
Michelle Katz, Hrishi Hari, and Sara Zampierin for their thoughtful comments throughout the process
of writing and editing this piece.
2. Christopher Noble, Communications Block Cost Egypt $90 Million - OECD, WAU. ST.J., Feb. 3,
2011, http://online.wsj.com/article/BT-CO-20110203-718927.html.
3. See infra notes 14-17 and accompanying text.
4. Egypt protests escalate in Cairo, Suez and other cities, BBC NEWs (Jan. 28, 2011), http://www.
bbc.co.uk/news/world-middle-east-12303564.
5. Ben Wedeman & Amir Ahmed, 3 dead after thousands protest in rare Egypt outpouring, CNN.coM
(Jan. 26, 2011), http://edition.cnn.com/2011/WORLD/africa/01/25/egypt.protests/index.html.
6. Id
7. Who is behind the Egyptian protests?, GUARDIAN, Feb. 2, 2011, http://www.guardian.co.uk/commentisfree/201
1/feb/02/who-is-behind-egyptian-protests.
8. See Scott Shane, Spotlight Again Falls on Web Tools and Change, N.Y. Ta.ms, Jan. 29, 2011, http://
www.nytimes.com/2011/01/30/weekinreview/30shane.html.

186
Harvard Human Rights Journal / Vol. 24
pledged on Facebook to attend "Revolution Day."9 Similarly, April 6
Movement had over 90,000 members during the protests,1 0 and We Are
Khaled Said had over 40,000 Facebook fans.II In the two weeks leading up
to and including the first few days of the protest, Egyptians created 32,000
Facebook groups and 14,000 Facebook pages.1 2 It is likely that a substantial
number of the five million Facebook users in Egypt' 3 were in some way
encouraged to attend the protests.
Mubarak's decision to unplug Egypt's Internet drew strong criticism
from the international community, which recognized that this was an attack
on social media. In the wake of the blackout, President Obama declared,
"[W]e stand for universal values, including the rights of the
Egyptian people to freedom of assembly, freedom of speech, and the freedom
to access information. Once more, we've seen the incredible potential
for technology to empower citizens and the dignity of those who stand up
for a better future."'' 4 On the same day that Mubarak blocked access, Secretary
of State Hillary Clinton told reporters, "We support the universal
rights of the Egyptian people including the rights to freedom of expression,
association, and assembly. And we urge the Egyptian authorities not to
prevent peaceful protests or block communications, including on social-media
sites.""5 Some U.S. officials turned to social media themselves to express
concern. For instance, Press Secretary Robert Gibbs tweeted: "Very
concerned about violence in Egypt - government must respect the rights of
the Egyptian people & turn on social networking and internet."'' 6 U.S.
Department of State spokesman Phillip Crowly tweeted, "[w]e are concerned
that communication services, including the internet, social media
and even this #tweet, are being blocked in #Egypt."'17
Predictably, Mubarak's desperate move invigorated the domestic protests.
Following the blackout over one million Egyptians joined demonstrations
across the country, up to a tenfold increase in the number of
9. See Abigail Hauslohner, Is Egypt About to Hav a Facebook Revolution?, TIME, Jan. 24, 2011, http:/
/www.time.com/time/world/article/0,8599,2044142,00.html.
10. See Miscowetiow about the Egyptian crisis, WASH. POST, Jan. 31, 2011, http://www.washingtonpost.com/wp-dyn/content/article/2011/01/31/AR2011013104517.html.
11. We Are KOald Said, FACEBooK, http://www.facebook.com/elshaheeed.co.uk (last visited Feb. 4,
2011).
12. Geoffrey A. Fowler, Facebook Sees Egypt Usage Spoke, WAuL ST. J., Feb. 2, 2011, http://online.wsj.
com/article/SB10001424052748704775604576120474247618578.html.
13. See id.
14. Press Release, The White House, Remarks by the President on the Situation in Egypt, Feb. 1,
2011, available at http://www.whitehouse.gov/the-press-office/2011/02/01/remarks-president-situationegypt.
15. Hillary Rodham Clinton, Remarks With Jordanian Foreign Minister Nasser Judeh After Their
Meeting (Jan. 26, 2011), available at http://www.state.gov/secretary/rm/2011/01/155388.htm.
16. Robert Gibbs (EOP) (PrtsSwc) on Twitter, TwrrMa (Jan. 28, 2011, 11:31:03 AM), http://twitter.
com/PressSec (last visited Feb. 4, 2011).
17. PbillipJ. Crowley (PJCrowley) on Twitter, TwrrrER (Jan. 27, 2011, 10:24:12 PM), http://twirter.
comlpjcrowley (last visited Feb. 4, 2011).

2011 / The Power of Social Media in Developing Nations
187
participants.'s The day the Internet was restored, Facebook experienced its
highest number of active users from Egypt ever. 19 As the demonstrations
continued, some of the nation's most prominent public figures came out in
support of the demonstrations. On the sixth day of the protests, a group of
Egypt's senior judges violated Mubarak's emergency curfew to join the
demonstrations in Tahrir Square. 20 Two days later, Egyptian Preacher Amr
Khaled, one of the most influential people in the World according to Time
Magazine, 21 broadcasted in Arabic to his two-million Facebook followers:
I'm in Tahrir Square in the morning and so far, and [sic] I have
seen the wonderful view of civility among young people and the
army, and to summarize what I have seen in two phrases: these
young people are the hope of Egypt, and this army is the security
of Egypt. 22
Tens of thousands of Egyptians responded to Khaled's posts during the protests.
23 On the eleventh day of protests, Amr Moussa, Egypt's former Foreign
Minister and one of the most popular political figures in Egypt,
entered Tahrir Square to join the protests. 24 On the same day, "Mohamed
Rafah Tahtawy, the public spokesman for Al Azhar - the center of Sunni
Muslim learning and Egypt's highest, state-run religious authority - said
he was resigning to join the revolt."25
After eighteen days of relentless protest, the unthinkable happened: putting
to an end thirty years of authoritarian rule, President Mubarak heeded
the demand of the Egyptian people and resigned from office. 26
The role that social media played in the Egyptian uprising is striking.
Social media brought to the Egyptian people a sense of self-empowerment
- through the capacity to speak and assemble - that was previously not
there. Recently, social media had a similar impact in Tunisia, Libya, and
Iran. This moment in history serves as a prompt to think critically and
broadly about the role that social media can and should play in developing
18. Protesters flood Egypt streets, A. JAzEEaP (Feb. 2, 2011), http://english.aljazeera.net/news/middleeast/2011/02/20112113115442982.html.
19. See supra Fowler, note 12.
20. Sara A. Carter, Egyptian judges who fought corr6ption join protert, Jan. 31, 2011, WASH. EXAMINER,
http://washingtonexaminer.comnnews/world/201 1/01/egyptian-judges-who-fought-corruption-joinprotest.
21. Asra Nomani, The TIME 100, TIME, May 3, 2007, http://www.time.com/time/specials/2007/
time 100/article/0,28804,15953261615754_1616173,00.html.
22. Amr Khaled, FACEBOOK (Feb. 1, 2011, 9:42 AM), http://www.facebook.com/AmrKhaled (last
visited Feb. 4, 2011) translated by Google Translate.
23. See id.
24. Robert Mackey, Latest Updates on Day I1 of Egypt Protests, THE LEDE: N.Y. TimEs NEws BLOG
(Feb. 4, 2011), http://thelede.blogs.nytimes.com/2011/02/04/latest-updates-on-day-11-of-egypt-protests/.
25. Id.
26. Jack Shenker, In Tahrir Square of Cairo freedom party begins, GuARDIAN, Feb. 12, 2011, http://
www.guardian.co.uk/worldi/201 l/feb/1 1/tahrir-square-cairo-freedom-party.

188
Harvard Human Rights Journal / Vol. 24
nations. What advantages does the proliferation of social media offer citizens
of developing nations? Should international policymakers and organizations
concerned with economic development and human rights embrace
social media as tools for achieving those ends? If so, how should social
media fit into the broader context of promoting information and communication
technologies (ICTs)?
This paper explores the role that social media might play in addressing
what has been coined "the global digital divide." The global digital divide
describes the unequal distribution of information and communication technology
across nations, commonly described as the "gap between the information
haves and have-nots."27 The contours of the global digital divide
are complex and, although the "digital divide" has become a common political
catchphrase, popular discourse has, for the most part, failed to capture
all of the dimensions of the divide. Within academic circles it is well
established that the digital divide encompasses more than physical access to
ICT. It also a function of how ICT is used.
For this reason, it is crucial for those developing policies and programs
designed to bridge the global digital divide to consider what uses of ICT to
incentivize. In other words, they must ask for their purposes: what constitutes
"meaningful use" of ICT? Although there has been limited discussion
of the boundaries of meaningful use, it is clear that wherever the
boundaries lie, they must continuously evolve as new technologies emerge,
and as we learn more about the forces driving the divide and the growing
list of benefits that deprived countries are precluded from enjoying. Traditional
discourse surrounding the global digital divide centers on economic
integration and access to education and healthcare information. This paper
advocates for a conception of meaningful use that extends further, and challenges
policymakers and international development organizations to consider
the capacity of social media on the Internet to empower individuals in
developing nations. In particular, the popularity and the generative nature
of social media empower individuals in developing nations to combat some
of the main obstacles to bridging the digital divide. Furthermore, social
media empower individuals to express themselves, which in many cases has
meant that individuals are able to make known the human rights abuses
that they suffer from in their nations.
Part II of this paper revisits the discourse surrounding the digital divide
as it has surfaced in popular debate and evolved in academic circles, and
emphasizes the importance of locally relevant content in any attempt to
promote adoption of the Internet. Part III examines the development of the
Internet in three nations - Sri Lanka, Peru, and Egypt - each of which
has faced very different obstacles in achieving widespread integration of
ICT. Part IV of this paper draws on the stories from these nations and
27. Peter K. Yu, Bridging the Digital Divide: Equality in the Information Age, 20 CAtRDozo ARis &
ENr. LJ. 1, 2 (2002).

2011 / The Power of Social Media in Developing Nations
189
observes that social media have the capacity to overcome many of the obstacles
to ICT adoption and can empower individuals to expose serious human
rights abuses. The challenge is then for policymakers and international development
organizations to harness the power of social media to further
bridge the digital divide and empower individuals to bring attention to
human rights violations taking place in their country.
II.
CONTOURS OF THE GLOBAL DIGITAL DIVIDE
The Internet has revolutionized the way most people in the Western
world live. It has become an integral part of our economic, political, and
social lives, altering the way we purchase goods, the way we bank, and the
way we communicate with one another. It has altered not only how we
deliver the news, but also who delivers the news. It has changed our vocabulary
28 and it has changed how we check the weather. There should be
little surprise, then, at the incredible rate at which the Internet has grown.
The number of Internet users grew from ten million in 1993, to approximately
forty million in 1995, to more than 670 million in 2002.29 Today,
the Internet has an estimated 1.97 billion users. 30
However, despite these astonishing numbers, the Internet's growth, and
the corresponding benefits, have not been distributed equally across nations.
For instance, in 2007, approximately 67% of people living in what
were then the 27 high-income OECD member states - the world's most
developed, post-industrial nations 3 ' - had access to the Internet. 32 In
comparison, only 24.5, 15.9, and 3.8% of the populations in Latin
America, the Middle East, and Sub-Saharan Africa, respectively, had access
to the Internet.33 In total, Sub-Saharan Africa housed only 2% of all In-
28. For instance, "Google" is now widely used and understood as a verb.
29. World DetWopment Indicators Database, WoRmi BANK, http://databank.worldbank.org/ddp/
home.do [hereinafter World Development Indicators Database] (select "World Development Indicators
& Global Development Finance" database and click "Next"; then select "World" aggregate variable
and click "Next"; then select "Internet Users" as series variable and click "Next"; then select "1993,"
"1995," and "2002," as time variable and click "Next"; then, under scale option of Format Report
select "Units" and under precision option select "0" and click "View Data").
30. World Internet Usage Statistics News and World Population Stats, INTERNET WoRMD STATS, http://
www.intemetworldstats.com/stats.htm (last visited Jan. 6, 2011).
31. See Country and Lending Groups: Data, WoRLD BANK, http://data.worldbank.org/about/countryclassifications/country-and-lending-groups#OECD_members.
32. World Development Indicators Database, supra note 29 (select "World Development Indicators
& Global Development Finance" database and click "Next"; then select "High Income: OECD" aggregate
variable and click "Next"; then select "Internet Users" and "Population" as series variables and
click "Next"; then select "2007," as time variable and click "Next"; then, under scale option of Format
Report select "Units" and under precision option select "0" and click "View Data," then click "Excel"
to calculate percentages).
33. Id. (select "World Development Indicators & Global Development Finance" database and click
"Next"; then select "Latin America & Caribbean (all income levels)," "Middle East & North Africa (all
income levels)," and "Sub-Saharan Africa (all income levels)" aggregate variables and click "Next";
then select "Internet Users" and "Population" as series variables and click "Next"; then select "2007,"

190
Harvard Human Rights Journal / Vol. 24
ternet users even though it accounted for 12% of the world's population. 3 4
Meanwhile, 96% of the secure Internet servers in the world were located in
high-income OECD countries, even though those countries comprised less
than 15% of the world's population. 3 5 These disparities have led commentators
to conclude that "a large segment of the world population misses out
on the tremendous political, social, economic, educational, and career opportunities
created by the digital revolution."3 6 The "global digital divide"
refers to this inequity in the distribution of information technology
across nations. 37 A. The Significance of the Digital Divide
Although there is a general consensus that some divide exists across nations,
scholars have differing views with respect to the significance of that
divide. Many scholars have suggested that the digital divide is an important
issue that needs to be addressed. In the words of one scholar, "As the
networks and the equipment attached to them become the preferred mode
of political participation, lifelong learning, employment and commerce, as
well as personal expression, nonaccess and nonconnection could become tantamount
to 'nonexistence.' "'3
These scholars have suggested that the Internet has the potential to level
the playing field between nations and post-industrial societies for various
reasons. First, the Internet reduces traditional barriers to trade and commerce,
allowing small businesses in developing nations to sell products directly
to the United States and other developed countries. 39 Second, the
informational capacity of the Internet allows developing nations to skip
as time variable and click "Next"; then, under scale option of Format Report select "Units" and under
precision option select "0" and click "View Data," then click "Excel" to calculate percentages).
34. Id. (select "World Development Indicators & Global Development Finance" database and click
"Next"; then select "Sub-Saharan Africa (all income levels)" aggregate variable and click "Next"; then
select "Internet Users" and "Global Population" as series variables and click "Next"; then select
"2007," as time variable and click "Next"; then, under scale option of Format Report select "Units"
and under precision option select "0" and click "View Data," then click "Excel" to calculate
percentages).
35. Id. (select "World Development Indicators & Global Development Finance" database and click
"Next"; then select "High Income: OECD" aggregate variable and click "Next"; then select "Internet
Users" and "Global Population" as series variables and click "Next"; then select "2007," as time
variable and click "Next"; then, under scale option of Format Report select "Units" and under precision
option select "0" and click "View Data," then click "Excel" to calculate percentages).
36. Yu, supra note 27, at 2.
37. Id. at 4. To be sure, the term "digital divide" has also been used to describe disparity in access
to telecommunications within nations. Se e.g., Nat'l Telecomms. and Info. Admin., U.S. Dep't of Commerce,
Falling Through the Net: Defining the Digital Divide (1999), available at http://www.ntia.doc.
gov/ntiahome/fttn99/FTIN.pdf (describing disparity in access to telecommunications in America
among blacks, Hispanics, those in rural areas, and women); Neil Selwyn, Reconsidering Political and
Popalar Undcstandings of the Digital Divide, 6 NEw MEDIA & Soc'y 341, 344 (2004).
38. Allen S. Hammond, IV, The Tdironmmnications Act of 1996: Codifying the Digital Divide, 50 FED.
Comm. L.J. 179, 185 (1997).
39. PIPPA NoRius, DIGITAL DIvInE: Cvc ENGAGEMENT, INFORsMATION POVERTY, AND THE IN-
TERNET WoRLwtIDE 7 (2001).

2011 / The Power of Social Media in Developing Nations
191
ahead in improving basic services. For instance, the introduction of the
Internet will lead to dramatic improvements in the field of education because
the Internet "allow[s] a teacher... in Ghana or Calcutta access to the
same database information as one in London or New York,"' 4 0 and
"[d]istance learning can widen access to training and education, via open
universities in India, Africa, and Thailand, and language websites for
schools.'' 4 ' Further, access to healthcare will improve as "[n)etworks of
hospitals and health care professionals in the Ukraine, Mozambique, and
Stockholm can pool expertise and knowledge. .... "42 Finally, scholars argue
that the Internet has independent civic value - "(tthose who have computers
and Internet communications find themselves better trained, better
informed, and better able to participate in democracy."'43 In a similar vein,
access to the Internet provides members of developing nations with the
opportunity to bring global exposure to their concerns and to unite with
other disparate social movements.44
It is largely on these grounds that international development organizations
have emphasized the importance of addressing the digital divide. For
instance, during his tenure as UN Secretary General, Kofi Annan emphasized
the need to "bridge the digital divide."' 4 ' During a speech at a
telecom conference in Geneva in 1999, Annan emphasized the importance
of bringing telecommunications to the developed world: "People lack
many things: jobs, shelter, food, health care and drinkable water. Today,
being cut off from basic telecommunications services is a hardship almost as
acute as these other deprivations, and may indeed reduce the chances of
finding remedies to them."' 46 Annan later published online to the UN's
website:
The new information and communications technologies are
among the driving forces of globalization. They are bringing people
together, and bringing decision-makers unprecedented new
tools for development. At the same time, however, the gap between
information "haves" and "have-nots" is widening, and there
is a real danger that the world's poor will be excluded from the
emerging knowledge-based global economy. 47
40. Pippa Norris, Abstract, Paper for the Annual Meting of the Political Studies Association of the UK 2
(2000), availahle at http://www.hks.harvard.edu/fs/pnorris/Acrobat/psa2000dig.pdf.
41. NORRIs, supra note 39, at 7.
42. Id.
43. Mark N. Cooper, Inequality in the Digital Society: Why the Digital Divide Deserws All the Attention
It Gets, 20 CARDozo ARTS & ENTr. LJ. 73, 73 (2002).
44. See NORRIS, supra note 39, at 8-9.
45. Annan calls for digital hridges, BBC NEws (Nov. 16, 2005), http://news.bbc.co.uk/2/hi/technology/4443392.stm.
46. NoRRIS, supra note 39, at 40.
47. Kofi Annan, On the Digital Divide (Nov. 5, 2002), http://www.un.org/News/ossg/sg/stories/sg-
5nov-2002.htm.

192
Harvard Human Rights Journal / Vol. 24
Annan's successor, Secretary-General Ban Ki-moon, has also highlighted
the divide as a major issue in need of redress. 48 The leaders of the World
Bank have followed suit: former World Bank President James D. Wolfensohn
described the divide as "one of the greatest impediments to development"
4 9 and current President Robert B. Zoellick urged that the digital
divide "must be addressed before Africa can be connected to the globalized
economy and use ICT to improve public services, overcome poverty, and
enable regional integration.'"50 At the Okinawa Summit of 2000, the G8
similarly announced a commitment to tackling the digital divide. 5 '
Yet, not all agree that the digital divide deserves special attention. The
significance of the digital divide has been challenged on many grounds.
First, some commentators contend that the digital divide deserves no special
attention because it is simply a symptom of economic disparity across
nations, and thus the lack of access to information technologies in developing
nations merely reflects the impoverishment of those nations. This position
is perhaps best represented by the comments made by former
Chairman of the FCC, Michael Powell, as he addressed the domestic digital
divide in the United States:
I think the term [digital divide) sometimes is dangerous in the
sense that it suggests that the minute a new and innovative technology
is introduced in the market, there is a divide unless it is
equally distributed among every part of society, and that is just
an unreal understanding of the American capitalist system ... I
think there's a Mercedes divide, I'd like one, but I can't afford it
... I think it is an important social issue... but it shouldn't be
used to justify the notion of essentially, the socialization of the
deployment of infrastructure.' 2
Other public figures have expressed similar skepticism over the significance
of the digital divide. For instance, at a conference centered on the
digital divide, Bill Gates echoed Powell's metaphor, stating that "most of
the world doesn't have cars, but we don't talk about the auto divide."'5
Steve Jobs, cofounder of Apple, has said as much, calling the digital divide
48. Press Release, United Nations Conference on Trade and Development, Report Warns of Widening
Broadband Divide But Sees Strong Mobile Phone Growth Despite Economic Crisis, UNCTAD/055
(Oct. 22, 2009), http://www.unctad.org/Templates/webflyer.asp?docid=12271&intltemIlD=1528&lang
=1.
49. NoRsIS, supra note 39, at 40.
50. Conmnting Africa: How ICT is Transforming a Continent, THE WoRLD BANK (Oct. 29, 2007),
http://go.worldbank.org/PCSYW4H6TO.
51. Chris Alden, Let Them Eat Cyberspace: Africa, the G8 and the Digital Divide, 32 MnaioNIuM: J.
OF INT'L. STUD. 457, 457 (2003).
52. Nicholas W. Allard, Digital Divide: Myth, Reality, Responsibility, 24 HAsTnGs COMM. & ETr.
L.J. 449, 468 n.54 (2002).
53. Susanna Frederick Fischer, The Global Digital Divide: Focusing on Children, 24 HASTINGS Comm.
AND EBrr. gJ. 477, 502 (2002).

2011 / The Power of Social Media in Developing Nations
193
"just a new sticker we use to cover up a more important word: poverty...
We invent terms like digital divide to distract us from the real problem
that must be solved in the world, and that's poverty."'54
Second, critics have challenged the relative significance of the divide.
This argument posits that access to information technology pales in significance
when considered in light of the other needs of poor nations, such as
food, water, education, and healthcare. Here, Bill Gates, again, has been
outspoken:
Do people have a clear view of what it means to live on $1 a day?
... There are things those people need at that level other than
technology... About 99 percent of the benefits of having [a PC]
come when you've provided reasonable health and literacy to the
person who's going to sit down and use it . . . People with elephantiasis
aren't going to be using their PCs. I'm suggesting that
if someone's interested in equity, you wouldn't spend more than
20 percent of your time talking about computers. It's almost
criminal more money isn't spent on curing malaria, which kills 1
million children a year.5
Third, commentators have challenged the urgency of the digital divide,
claiming that the divide is only a temporary phenomenon that will disappear
over time. 5 6 This argument points to the rapidly decreasing cost of
information technology, the increasing quality of service, and forecasts that
7
developing nations will catch up to developed countries on their own .
There is no shortage of responses to these criticisms. Namely, challenges
to the relative importance of the digital divide seem to ignore the possibility
that providing access to information technologies might empower developing
nations to solve these larger problems. Proponents of addressing the
digital divide argue that economic depravity, poor education, and deficient
healthcare might be addressed on a structural level by providing developing
nations with infrastructure and skills to compete in the national economy,
in which ICT is undoubtedly an essential tool. Furthermore, while Mr.
Gates is surely correct to point out other symptoms of impoverished nations
that should be taken seriously, this does not in itself negate the importance
of the digital divide.' 8 The Internet has revolutionized our social, political,
and economic lives and impoverished nations have much to gain from the
opportunities it brings.5 9
54. Id.
55. Id.
56. See Yu, supra note 27, at 20 n.107.
57. Swe i:d at 20, n.108.
58. Id. at 35 ("There are a lot of different divides, and the digital divide is only one of them...
Nonetheless, just as we should not dismiss the racial divide by noting the existence of the education
divide, we should not dismiss the digital divide by noting the existence of other divides.")
59. Id at 2.

194
Harvard Human Rights Journal / Vol. 24
In this way, the development of ICT is inextricably linked to the right to
development that has been recognized by the United Nations. The right to
development is "an inalienable human right by virtue of which every
human person and all peoples are entitled to participate in, contribute to,
and enjoy economic, social, cultural and political development, in which all
human rights and fundamental freedoms can be fully realized."60 The majority
in the UN Declaration of the Right to Development accepted this
definition in 198661 and it was accepted unanimously in the Vienna Declaration
and Programme of Action in 1993.62 Realization of this right requires
states to pursue
an integrated process . . . based on comprehensive development
programs using all the resources of output, technology and finance,
through national and international policies. The realization
of human rights is the goal of the programs, and the
resources and policies affecting technology, finance and institutional
arrangements are the instruments for achieving this goal. 63
In today's global economy, where computers and the Internet are so fundamental
to production and participation, it is clear that if the right to development
is to be taken seriously, that right must encompass the
development of ICT infrastructure and skills.
In a related vein, it is important to consider the support that closing the
digital divide might provide to human rights organizations worldwide. In
fact, many scholars have identified human rights organizations as some of
the chief beneficiaries of the ongoing discourse surrounding the digital divide.64
As one scholar observes, "(a]ccurate and timely information is an
indispensable tool and an essential precondition for effective responsive action
and the promotion of human rights.'" 6 1 "In the South, the past few
decades have seen the rapid expansion of such groups and their growing
importance as national and domestic actors .... For these groups, [ICTs)
... are seen as a useful tool for organizing and communicating their message."66
In addition to the ease of communication and information dissemination,
human rights NGOs have benefitted from the difficulty of state
60. Declaration on the Right to Development, G.A. Res. 41/128, U.N. Doc. A/RES/41/128 (Dec.
4, 1986).
61. id
62. Sm Vienna Declaration and Programme of Action, 10,, U.N. Doc. A/CONF.157/23 (June 25,
1993).
63. Arjun Sengupta, On the Theopy and Practice of the Right to Developmnent, 24 HuM. RTS. Q. 837, 874
(2002).
64. Se, e.g., Brendan Luyt, Who Benefit From the Digital Divide?, FarST MONDAY, VOL. 9, No 8
(Aug. 2, 2004), http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fimarticle/viewArticle/1796/
1676; Jamie F. Metzl, Information Technology and Hianax Rights, 18 Hum. RTS. Q. 705 (1996).
65. Metzl, snpra note 64, at 706.
66. Luyt, supra note 64.

2011 / The Power of Social Media in Developing Nations
195
supervision of the Internet. 7 As a result, ICTs "have rapidly become key
tools of the human rights movement.'' 6 s
For instance, organizations like Amnesty International and Human
Rights Watch now rely heavily on the Internet to communicate .With and
collect information from regional contacts, and for "[m]obilization of
[their] members in order to deal with particular cases of human rights
abuses.''69 In a project entitled "Eyes on Darfur," Amnesty International
disseminates high-resolution satellite imagery on the Internet of the atrocities
committed in Darfur.7 0 Scholars have identified countless examples of
ICT being used to pursue human rights progress in nations across the
world, for instance in Burma, 7 ' East Timor, 72 and Indonesia. 7 3 The success
of this utilization of ICT has led scholars to conclude that ICT has had
"enormous consequences for the international human rights movement as
an aid to its efforts to collect, interpret, and disseminate information and to
push for appropriate action in response to violations."74
Finally, even assuming that the gap in accessibility to information technology
will solve itself over time, waiting for that to happen is an undesirable
solution. As scholars have observed, the longer that these nations are
left out of the divide, the more difficult it might be for them to integrate,
as they will be entirely left out from setting the standards and designing
the architecture of ICT.71 However, if ICTs are to be used meaningfully
within developing nations, the larger flaw with the sit-back-and-wait approach
is that addressing the digital divide concerns more than just providing
physical access and affordability; it also involves overcoming a cultural
gap. The following two subsections describe how this preoccupation with
merely providing physical access to the Internet has been pervasive in popular
discourse and how content and culture are vital aspects of the divide.
B. The Digital Divide and Physical Access
Popular discourse and early scholarship have defined the digital divide
almost exclusively in terms of a gap in physical access to ICT. 7 6
"[MWarketers, media, and governments often report only the number of
67. See Peter Brophy & Edward Halpin, Through the Net to Freeom: Information, the Internet and
Human Rights, 25 J. INFo. Sci. 351, 354 (1999).
68. Id. at 353.
69. Luyt, smpra note 64; see also Brophy & Halpin, supra note 67, at 354.
70. Ser Amnesty Int'l, EyEs ON DARFUR, http://www.eyesondarfur.org (last visited Feb. 4, 2011).
71. Luyt, sepra note 64.
72. Id.
73. Brophy & Halpin, supra note 67, at 354.
74. Metzl, supra note 64, at 713.
75. Yu, smpra note 27, at 20-21.
76. See GEORGE SCIADAS, UNvanuNG THE DiGiTAL DIVMDa 4 (Statistics Canada, Connectedness Series
Catalogue No. 56F0004MIE, No. 7, 2002) available at http://www.statcan.gc.ca/pub/56fR)04m/
56f0004m2002007-eng.pdf (last visited Apr. 10, 2010) (collecting sources that focus mainly on actual
connectivity).

196
Harvard Human Rights Journal / Vol. 24
people who have access to the Internet"77 in conveying the problem to the
public. Take for instance, the U.S. Department of Commerce's description
of the digital divide in 2000:
[Some individuals] have the most powerful computers, the best
telephone service and fastest Internet service, as well as a wealth
of content and training relevant to their lives ... Another group
of people don't have access to the newest and best computers, the
most reliable telephone service or the fastest or most convenient
Internet services. The difference between these two groups is ...
the Digital Divide. 78
International development organizations have followed suit in their representations
of what constitutes the digital divide. For instance, the United
Nations has frequently defined the digital divide exclusively in terms of
connectivity and access. 7 9
This paper emphasizes that physical access is only one aspect of the digital
divide. The preoccupation with physical access in discourse and scholarship
can be explained by various factors. First, providing physical access is
undoubtedly an essential step in creating an inclusionary digital society. 80
Put simply, if the "have-nots" are to become "haves," then they must have
physical access to technology that can connect them to the Internet. Second,
physical access is an attractive feature to focus on at least in part because
the metrics used to measure physical access - possession of
computers, number of Internet users, connection speed - are among the
easiest to measure and, therefore, the most readily available. Third, although
the term "digital divide" was coined well after the development of
the Internet, the problem has its roots in earlier efforts to measure the disparity
in the distribution of technology, for which metrics tied to physical
access were sufficient. As far back as 1970, Hans Singer coined the phrase
"international technological dualism," which he used to describe "unequal
developments in the area of science and technology, between rich and poor
countries."'' In studies measuring the disparity in the use of older technol-
77. Wenhong Chen & Barry Wellman, Charting Digital Divides: Comparing Socioeoaomic, Gender, Life
Stage, and Rural-Urban Internet Access and Use in Five Countries, in TRANSPORMING ENTERPRISE: THE
ECONOmiC AN SoctAL ImPUCATIONS OF INFORuATION TEcHNoLoGy 467, 468 (William H. Dutton et
al. eds., 2005).
78. Selwyn, supra note 37, at 344.
79. For instance, the World Summit on the Information Society defined the digital divide almost
entirely in terms of access-related statistics. See WSIS, The Digital Divide at a Glance, U.N. ITU, http://
www.itu.int/wsis/runis/newsroom/stats/ (last visited Oct. 23, 2010) (defining the digital divide completely
in terms of access-related metrics). See also Press Release, United Nations Conference on Trade
and Development (Oct. 22, 2009), http://www.unctad.org/Templates/webflyer.asp?docid=12271&int
ItemlD= 1528&lang= 1 (also defining the digital divide solely in terms of access).
80. Cf Cooper, supra note 43, at 76 ("possession and command of technologies (the obsession of the
technology counters) are not only critical indicators of the digital divide, but they are also the primary
tool of economic production, civic participation and political involvement").
81. JEFFREY JAMEs, INFORMATION TnCHNOLOGY ANm DEvm.OPmENT 11-12 (2004).

2011 / The Power of Social Media in Developing Nations
197
ogies, like telephones, it was sensible to use physical access as the chief
indicator of use because the telephone had a single clearly defined use -
communicating with the person on the other end. Because the telephone
had a single use and the benefits stemming from that use were straightforward,
physical access and use could more reasonably be treated as synonymous.
In contrast, however, the Internet has many possible uses -
communication, research, commerce, social networking, etc. - and the
benefits of surfing the Internet may be far less obvious to people in developing
nations than in the case of making telephone calls. For this reason,
physical access is distinct from actual use in the context of the Internet.
The discourse surrounding the physical access problem has been rich,
spawning debate over the best way to deliver information technologies to
developing nations that lack the requisite infrastructure, and to the rural
populations within those nations. Further, in positing solutions to the gap
in access, scholars have addressed how ICT can be made more affordable for
individuals in those nations 82 and wrestled with the extent to which such
development should be driven by private competition or by government
programs.
These solutions have not gone unheeded. Hundreds of initiatives have
attempted to develop infrastructure to connect developed nations to the rest
of the world. As Professor Yu acknowledged, one of these efforts to bring
connectivity was Africa One, a project that "aim[ed) to put a 32,000 kilometer
optical fiber necklace around the entire continent [of Africa) by
2002."83 Although the Africa One project dissolved by 1997, the primary
goals of the project were realized by SAT3/WASC/SAFE, which placed
27850 km of fiber optic cable around Africa, connecting western Africa and
South Africa to Portugal, Spain, India, and Malaysia. 8 4 The success of
SAT3/WASC/SAFE has led to the East Africa Submarine Cable System
(EASSy), funded in part by the,World Bank, which will directly connect
eastern Africa via fiber optic cable."' EASSy, one of three submarine fiberoptic
cables slated to become operational between 2009 and 2010,86 completed
construction in April 2010.87 Numerous other projects have attempted
to further the goal of providing physical access to developing
countries by making ICT more affordable in those countries. For instance
82. Yu, supra note 27, at 19.
83. Id
84. Stephen Frempong, The Submarine Communications Cable Ring in Africa, 2007-1974 Am. Soc'y
for Engineering Educ. Annual Conference & Exposition, at 3 (2007), available at http://www.icee.usm.
edu/icee/conferences/asee2007/papers/197 4 -THE-SUBMARINE_COMMUNICATIONS-CABLE_
RING..pdf (last visited Jan. 6, 2011).
85. Press Release, World Bank, $215 Million Central Africa Backbone Program Will Bring Low
Cost, High Speed Internet to the Region (Oct. 6, 2009), http://web.worldbank.org/WBSITE/EXTER-
NAI/NEWS/O,,contentMDK:22340869-menuPK:34466~pagePK:34370-piPK:34424-theSitePK:
4607,00.html.
86. Id.
87. EASSY MUsTONEs, http://www.eassy.org/mnilestones.html (last visited Jan. 6, 2011).

198
Harvard Human Rights Journal / Vol. 24
India's Simputer, 8 8 MIT Media Lab's One Laptop Per Child,s 8 and Brazil's
People's Computer 90 were all efforts to bring affordable ICT access to developing
nations.
Although the importance of providing ICT infrastructure should not be
discounted, it is important to recognize that it addresses only one piece of
the global digital divide. "For a great number of countries, in order to
realize many of the objectives related to the right to development, making
more effective use of existing resources may be more important than the
additional flow of resources."'91 As developing nations build such infrastructure
and become physically connected to the rest of the world, it becomes
crucial to consider how that technology is and should be used within
those nations.
C. The Digital Divide and Use
More sophisticated accounts of the digital divide have distinguished between
formal access to ICT and effective use of that technology. 92 "Although
in theory the formal provision of ICT facilities in community sites
means that all individuals living locally have physical access to that technology,
such access is meaningless unless people actually feel able to make
use of such opportunities."93
Mark Warschauer, Professor of Education and Informatics at the University
of California, Irvine, has given perhaps the most comprehensive analysis
of the social factors that lay beneath the digital divide in Technology and
Social Inclusion. 94 Professor Warschauer emphasizes the tendency among
scholars to reduce the digital divide to a binary division between those who
have access and those who do not. 95 As Professor Warschauer observes, the
divide is better viewed as a gradation: 96 There are distinct differences between
the American professional who uses high-speed Internet as part of his
daily life, the Korean who accesses social networking sites in local cybercafes,
and the Indonesian who receives Internet printouts from a local
NGO.97
This way of distinguishing between access and use is useful not only
because it makes clear that the divide is about more than mere access, but
also because it makes clear that the end goal need not be equal distribution
88. MARIC WARSCHAUER, TsCHNOLOGY AND SOCUL INCLUSION 66-69 (2003).
89. On Laptop Per Child (OLPC): Missio,, ONE LAmTOp PER CHmUD, http://laprop.org/en/vision/
mission/index.shtml (hat visited May 10, 2010).
90. WARSCHAURR, sopro note 88, at 65-66.
91. Sengupta, _rpra note 63, at 877.
92. See, eg., Selwyn, supra note 37 at 347.
93. Id.
94. WARSCHAUER, supra note 88.
95. Id. at 6-7.
96. id.
97. Id.

2011 / The Power of Social Media in Developing Nations
199
of physical access. The digital divide "overlaps with the concept of socioeconomic
equality but is not equivalent to it. There are many ways that the
poor can have fuller participation and inclusion even if they lack an equal
share of resources."98 Viewed through this lens, the question is transformed
from "how do we increase the speed of connections to match the high-speed
connections of developed nations?" to "how do we encourage local communities
in developing nations to participate meaningfully using their current
connections?"
D. The Centrality of Content
Central to encouraging the adoption of the Internet in developing nations
is ensuring that content that is useful to people in those nations exists
and is accessible. Although this may seem obvious, early discourse surrounding
the digital divide almost entirely neglected the centrality of content
to use of the Internet. 9 In 2000, the Children's Partnership, a
nonprofit organization, studied the barriers to Internet adoption among
low-income and underserved Americans.'00 Their report concluded that
there were four significant barriers to Internet adoption: lack of local information,
literacy barriers, language barriers, and lack of cultural diversity of
content.'1 0 Low-income users wanted information that was relevant to their
communities, their social issues, and their values.1 0 2 They also wanted content
that was in their native tongue.1 0 3 The study urged government, community
leaders, and private investors to develop and incentivize the creation
of content that serves the needs of users in unique and particularized
communities.,04
The same problems - and solutions - surround the digital divide on
the global level. Those who have studied the success of ICT access points in
developing nations have heavily emphasized the need to involve local communities
in the design process,1' 0 cater ICT solutions to specific needs
unique to those communities,' 0 6 and keep content relevant to local needs
and concerns.' 0 7 This section focuses on two features that have been major
98. Id. at 8.
99. Bat Cammaerts & Leo Van Audenhove, Dominant Divide Discourses: A Short Introduction, in
BEYOND THE DIGITAL DrIvDE: REDUCING EXCLUSION, FOSTERING INCLUSION 7, 9 (Bart Cammaerts et al.
eds., 2003).
100. WENDY LAzARus & FRANcisco MORA, THE CHILDREN'S PARTNERSHIP, ONLINE CONTENT
FOR LOW-INCoMb AND UNDERSERVED AMEiCANS: THE DIGITAL DIVIDE's NEW FRONTIER 7 (2000).
101. Id. at 8.
102. Id.
103. Id.
104. Id. at 31-33.
105. Se, e.g., Chris Rothschild, Incorporating Predictors of Success for Telecenter Projects:
A Qualitative Analysis of 17 Developing Countries 12 (2008) (unpublished Masters thesis, University
of Washington) (on file with Technology and Social Change Group, University of Washington); LAZA-
RUS & MORA, supra note 100, at 9-10.
106. Rothschild, snpra note 105, at 13.
107. Id. at 14-15.

200
Harvard Human Rights Journal / Vol. 24
barriers to Internet use even where physical access exists: the availability of
content in local languages and the availability of content that is relevant to
the local culture.
1. Language
English is the unofficial language of the Internet. A 2002 report by the
World Economic Forum found that three-quarters of all websites are in
English.' 0 ° An obvious result of this language disparity is that the Internet
is more accessible to English-speaking people.109 One study conducted by
Emlyn Hagen examined fifty-four African countries over a span of twelve
years" 0 and found a positive and significant correlation between the prevalence
of the English language and Internet development. 1 ' Another study
found that the strongest positive influence on dial-up Internet subscription
across nations is the presence of English as an official language in a
country. 112
In contrast, the lack of online content in languages other than English
has limited Internet development in nations where English is not the primary
language. Hagen's study of African nations revealed that the predominance
of French and Arabic has a negative influence on the Internet
development of a country.11 3 Another study found that the lack of content
in native languages discourages use of the Internet in South Asia."14
There are multiple reasons why communities might be reluctant to embrace
the Internet as an English dominant technology. Communities may
see the dominance of English as a threat to their local culture. This has
been a major trend in Islamic countries where, despite having relatively rich
communications infrastructure, development of the Internet has been stagnant.'1
Although there have been many explanations provided for this reluctance
to embrace the Internet, the official reasons given have been a
desire to protect Islamic culture and prevent "immoral" information from
entering the country.1" 6 A more fundamental reason for the reluctance to
embrace the Internet as an English technology is that many people in these
nations do not understand English. People will not use the Internet if they
108. World Economic Forum, ANNuAL REPORT OF THE GLOBAL DiGrrAL DrVIDE INITIATIvE 36
(2002), availabk at http://www.weforum.org/pdf/Initiatives/Digital_Divide_Report_200l.2002.pdf.
109. Cf EMLYN HAGEN, THE DIGIrAL DIVIDE IN AFRICA: CROSS-SECTIONAL TIME SERIES ANALYSIS
OF THE AFlcANs DIGrTAL DrvmE FACTORS 48 (2007).
110. Id at II.
111. Id. at 50.
112. Trevor R. Roycroft & Siriwan Anantho, Internet Subscription in Africa: Policy for a Dual Digital
Divide, 27 TELCOmmUNICATIONS PouCy 61, 71 (2003).
113. HAGEN, sapra note 109, at 49.
114. See Madanmohan Rao et al., Online Content in South Asia: Opportunities and Realities, 34 EcoN. &
PoL. WEEKLY 3321 (1999).
115. See HAGEN, supra note 109, at 32.
116. Idl

2011 / The Power of Social Media in Developing Nations
201
cannot understand its content, and even those who can understand multiple
languages are more comfortable surfing the web in their native language.11 7
As a result, the development of content in local languages is central to
successful ICT adoption."1 8 "Helping a nation develop its own website
contents in the local languages and supplying software and instructions,
might boost the acceptance of internet technologies in non-English speaking
nations, as well as saving and promoting the cultural heritage of Africa's
original languages.""19 Initiatives focused on the adoption of ICT in
developing communities must then consider innovative strategies that involve
creating content that is in that community's native tongue.
To the extent that online web page translators - such as Google Translate
or Yahoo! Babel Fish - have been offered as a solution, they are likely
inadequate. In many cases webpage translation does not exist for the local
language spoken in developing nations. For instance, while these services
now offer free full-webpage translation from English to Arabic and Swahili,12
0 there is no comparable service available for less prevalent languages
like Singalese or Tamil. Second, while the quality of automatic translation
has certainly improved, the experience of surfing the web by relying on
automatic translators is still suboptimal. There are still many inaccuracies
in these services and many concepts are lost in translation. Finally, even if
these translation services offered perfect translation, the solution would
likely still be inadequate because the content rendered - although fully
understandable - might not be culturally relevant to communities in developing
nations.
2. Cultural Relevance
Today, Internet traffic is highly concentrated on a small number of websites.12
1 Private companies create and sort much of the content on the Internet
and these companies target their content at a particular audience.'
22
Pippa Norris writes, "[T]he pioneering and cooperative spirit of alternative
politics characteristic of the chat rooms, bulletin boards, and MUDs found
in the university community of online users in the early 1990s may have
been overtaken by a more commercially dominant corporate-interest shopping-mall
Web of eBay and Amazon.com today."'123 The result has been a
"commodification of attention," where the major players in Internet content
and search "play( ) a pivotal role in channeling users' attention toward
117. Chen & Wellman, supra note 77, at 476.
118. HAGEN, supra note 109, at 50.
119. Id. at 93.
120. Google Translate currently offers these services. See GooGsa TRANSLATE, http://translate.google.com
(last visited Oct. 23, 2010).
121. Paul DiMaggio et al., Social Implications of the Internet, 27 ANNu. REV. Soc. 307, 313 (2001).
122. See Yu, supra note 27, at 6.
123. NoRRis, supra note 39, at 201-02.

202
Harvard Human Rights Journal / Vol. 24
some contents and away from others."12 4 As a result, the interests of communities
in developing nations, which generally do not provide attractive
markets, 12 1 go unheeded and, even with physical access to ICT, they lack
access to content that is relevant to their lives.
Professor Warschauer has pointed to a few initiatives that have successfully
delivered relevant content to developing communities, such as the M.
S. Swaminathan Research Foundation's efforts in communities in southern
India.' 26 This Foundation has attempted to assist rural farmers by collecting
data relevant to small-scale farmers, translating it into local languages,
and making it available at various kiosks' 27 known as "village knowledge
centers."'128 Susan O'Donnell has suggested a similar approach to promoting
Internet adoption among disabled people and women in Europe. She
suggests that civil society organizations have a key role to play in the digital
divide.' 29 Because these organizations understand the needs and interests
of the underdeveloped community, they can play a role in narrowing
the digital divide by filtering content relevant to members of the community.1
30 They can also help to ensure that information that is relevant to
disadvantaged communities is published online. 13 ' As O'Donnell observes,
this can expand awareness of and trust in ICTs among the underdeveloped
population.' 32
These approaches reflect the importance of creating content that is relevant
to developing communities in order to foster use of ICTs. However, as
I point out later in this paper,1 33 the centralized nature of M.S.
Swaminathan's and O'Donnell's models suffers from two flaws: limitations
in the scale at which content can be created and requiring a centralized
determination of what is "relevant." Creative solutions are needed to empower
individuals in underdeveloped communities to develop their own
content.
124. DiMaggio, supra note 121, at 313 (citing Eszter Hargittai, Open Portair or Closed Gates? Chanading
Content on the World Wide Web, 27 Pomcs 233 (2000)).
125. See Ana Maria Fernandez-Maldonado, Satisfying the Demandfor ICT Connectivity of Low-Income
Groups, in AKHiTAR BADsHAH ET AL. eds., CONNECTED FOR DEvELoPMENT: INFORMATION KIOSKS AND
susTAxAn.rrY 57, 58 (2003).
126. See WARSCHAUER, supra note 88, at 168.
127. Id. at 85.
128. lI. at 168.
129. See Susan O'Donnell, Civil Society Organisations and an Indcusive Information Society in Europe, in
Bart Cammaerts, et. al. eds., BEYOND THE DIGITAL DIVIDE (2003).
130. Id. at 81-82.
131. Id at 82-83.
132. Id. at 84-86.
133. See infra notes 228-231 and accompanying text.

2011 / The Power of Social Media in Developing Nations
203
III.
ACCESS, CONTENT, AND USE IN PRACTICE
A. E-Sri Lanka and the Nenasala
The e-Sri Lanka program is perhaps the best example of an initiative that
has adopted a holistic approach that fosters community level involvement.
The e-Sri Lanka program is administered by the Government of Sri Lanka
and aims to promote ICT within the country. The project has been funded
in part by $53 million in loans from the World Bank.' 34 An integral part
of e-Sri Lanka is the "1000 Nenasala Programme.""' This program aims
to develop one thousand Nenasalas - or "knowledge centers"'3 6 - across
all parts of Sri Lanka to introduce ICT to rural and semi-urban populations.1
37 These Nenasalas "are multi-service community information centres,
providing internet access, telephone and other key services such as
photocopy, faxes, scanning,"138 and ICT literacy training' 39 to communities.
Although there are multiple models for these centers, in general, those
who want to open Nenasalas apply to the government for support. If selected,
the government provides the operator with computers and free Internet
for two years, followed by two years of subsidized access, and the
operator covers all other costs.140
As of 2010, there are over 600 Nenasalas in operation.' 4 ' According to a
report prepared on behalf of the World Bank, Sri Lanka's Nenasala program
"is one of the largest and most sophisticated programmes for supporting
public access to ICTs in the world."'1 4 2 However, this report also found that
despite working Internet connections, a relatively low cost of access, and a
voucher-system that subsidizes Internet use by the poor, public use of the
facilities for Internet remains lower than expected.' 43 Among the causes of
the low usage rates identified in the report, social issues were predominant.
One of the most pressing issues identified was the lack of local content and
applications available to visitors of the Nenasalas.'44 Additionally, the report
highlighted a lack of awareness of relevant online resources, 4 1 and language
difficulties because Sinhalese and Tamil, the languages spoken by
134. Press Release, World Bank, Sri Lanka: Connecting the Unconnected: World Bank to Support
E-Sri Lanka (Sept. 21, 2004), http://go.worldbank.org/ALJR3JSD50.
135. Premila Gamage, A Critical Examination of the '1000 Telecentre Programme of the e-Sri
Lanka Initiative' and its Impact on Reducing Digital Inequalities, Prato CIRN Community Informatics
Conference 2009: PhD Colloquium 2 (2009).
136. MIKaE JENsEN, NENAsALA REviEw ON BEHaL0F OF TH WORLD BANK 5 (2007), http://
nenasala.lk/pdfdoc/WB%20survey% 2Oreport%20on%2ONenasalas% 20-%20Nov%202007.pdf.
137. Gamage, supra note 135, at 2.
138. Id.
139. JENSEN, supra note 136, at 6.
140. Id. at 5.
141. Nenasala Official Web Site, http://www.nanasala.lk/ (last visited Oct. 31, 2010).
142. JENsEN, supra note 136, at 5.
143. Id. at 6.
144. See id at 16.
145. Id. at 18.

204 Harvard Human Rights Journal / Vol. 24
most Sri Lankans, are not in widespread use on the Internet.' 46 The report
found that some Nenasalas lacked browsers with support for Sinhalese and
Tamil fonts.147 Another study conducted shortly after the opening of the
500th Nenasala found "the numbers of visitors to the centers (i to be low"
and recommended that the government "encourage Nenasala operators to
create awareness about Nenasala activities in the community level.''148
The relevant development indicators are consistent with these studies.
Despite the successful construction of hundreds of Nenasalas, the country's
most recent nationwide computer literacy report showed only minor increases
in computer literacy.' 49 Further, the number of Internet users in Sri
Lanka has increased only marginally, from 1% of the population in 2000, to
6% of the population in 2008.150 This puts Sri Lanka behind the average
growth rate of South Asian countries and other countries of comparable
income."5
In the wake of these studies, e-Sri Lanka has placed new emphasis on
developing locally relevant content. Sri Lanka's Minister of Science and
Technology has publicly acknowledged that ICT in Sri Lanka continues to
suffer due to lack of relevant content."5 2 In 2009 and 2010, e-Sri Lanka
hosted the e-Swabhimani awards, which honored content developers across
the country. 15 3 The awards focused on various categories, including e-business
and commerce, e-culture and entertainment, e-learning and education,
146. See id. at 19.
147. Id. at 20.
148. INFORMATION & COMMUNICATION TECHNOLOGY AGENCY OF SRI LANKA, NENASALA INTERIM
SURVEY 34 (2008), http://www.icta.lk/en/get/category/3-p.html?download=22%3Ap.
149. See DEPARTMENT OF CENSUS AND STATISTICS SRI LANKA, COMPUTER LITERACY SURVEY 2
(2009), http://www.statistics.gov.lk/CLS/BuIetinComputerLiteracy.2009.pdf ("Computer literacy reported
in 2009 in Sri Lanka is 20.3 percent and shows a 25 percent increase from 16.1 percent reported
in 2006/07.").
150. World Development Indicators Database, sapra note 29 (select "Education Statistics" database
and click "Next"; then select "Sri Ianka" country variable and click "Next"; then select "Internet
Users" as series variable and click "Next"; then select "2000" and "2007" as time variable and click
"Next"; then, under scale option of Format Report select "Units" and under precision option select
"0" and click "View Data").
151. According to World Development Indicators Database, the average percentage of people with
access to Internet in South Asia grew from below 1% in 2000 to 5% in 2007. The "lower middle
income" group of countries, in which Sri Lanka has been classified, experienced growth from 1% to
14% in the same time period. Sea id. (select "Education Statistics" database and click "Next"; under
"List" sidebar, select "South Asia" country variable and click "Next"; then select "Internet Users" as
series variable and click "Next"; then select "2000" and "2007" as time variable and click "Next";
then, under scale option of Format Report select "Units" and under precision option select "0" and
click "View Data"; repeat process with "lower middle income" income variable rather than "Sri Lanka"
country variable).
152. See Cheranka Mendis, e-Content Devloping, Drie for Economic Growth, INFo. & COmmC'N TECH.
AGENCY OF SRa LANKA (Nov. 9, 2009), http://www.icta.lk/index.php/en/icta/89-e-society/7 4 2 -e-content-developing-drive-for-economic-growth.
153. See Aboxt the Award, E-SWABHimANI: NATIONAL BEST E-CONTENT AWARD, http://www.eswabhimani.lk/index.php?option=com_content&view=article&id=1&Itemid=17
(last visited Mar. 23,
2011).

2011 / The Power of Social Media in Developing Nations
205
and e-inclusion.15 4 Furthermore, the government has recently rolled out
LankaGate, a country portal available in Tamil, Sinhalese, and English.",
LankaGate functions essentially as a customizable homepage, where users
can log in and add various "portlets," or widgets, that display information
such as the news, weather, and holidays in these local languages."1 6 This
newfound emphasis on developing local content provides reason to be optimistic
about Sri Lanka's Internet development going forward.
B. Cabinas Pdblicas in Peru, and Lan Houses in Brazil
The framework for access to ICTs in Brazil and Peru differs substantially
from that in Sri Lanka. Both of these nations have had substantial success
with the cybercaf6 model. In Peru, users access the Internet via cabinas
pt'blicas de Internet, thousands of access points across the country that have
emerged without any support from the State.1'7 The cabinas were originally
conceived of by a Peruvian journalist who came up with a profitable model
for operating Internet access points and taught people how to open them. 1 58
Over 100,000 people attended his classes, and "[ainy attendee who could
afford the capital expenses and could arrange for the DSL lines could start
one."'19 Today, these cabinas "are available all along Peru, even in small
towns in the Andes and the Amazon region."''6 In 2005, Organismo Supervisor
de Inversi6n Privada en Telecomunicaciones, a Peruvian regulatory authority,
estimated that there were 33,635 cabinas across Peru.' 6 '
Access-related statistics provide some evidence of just how successful the
cabinas have been. According to World Development Indicators, the number
of Internet users in Peru increased from about 800,000 in 2000 to
approximately 7.1 million in 2008.162 More than eighty-five percent of
users in Peru access the Internet in cabinas. 1 6 3 World Bank officials have
154. Award Categories, E-SWABHIMANI: NATiONAL BEST E-CoN,rTEr, AwARD, http://www.eswabhimani.lk/index.php?option=com_content&view=article&id=31&Itemid=4
(last visited Mar. 23,
2011).
155. See Smi LANKA COUNTRY PORTAL, http://www.srilanka.lk/ (last visited Oct. 23, 2010).
156. See Online User Documentation and Help System Requirements, SRI LANKA COUNTRY POR-
TAL, http://www.srilanka.lkIdocuments/help/help_en.html (last visited Oct. 23, 2010).
157. Fernandez-Maldonado, supra note 125, at 59.
158. Tony Salvadore & John Sherry, Taking the Internet to the People, IEEE SPE--rRum (Oct. 2005),
http://spectrum.ieee.org/computing/hardware/taking-the-internet-to-the-people/O.
159. Id.
160. Eduardo Villanueva, Accidental open acce and the hazards involved, Preliminary expriences on internat-based
publishing in a Peruvian university, FIRST MONDAY (Jun. 5, 2006), http://firstmonday.org/
htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1333/1253.
161. Peru technology: Overview of e-commoerce, EcONOmIsr INTELUGENCE UNrr (July 21, 2006), http://
www.ebusinessforum.com/index.asp (search "Peru technology").
162. World Development Indicators Database, supra note 29 (select "World Development Indicators
& Global Development Finance" and click "Next"; then select in "Country" "Peru" and click
"Next"; then click in "Series" "Infrastructure" and "Communications"; select "Internet Users" and
click "Next"; select "2000" and "2008" and click "Next"; Click "View Data" box).
163. Femandez-Maldonado, supra note 125, at 59.

206
Harvard Human Rights Journal / Vol. 24
deemed Peru's cabinas "the most viable model" for universal access to ICT
in developing countries.164
The cabinas cater to various audiences. Unlike the traditional cybercaf6
found in other developing countries, the cabinas are largely a center for domestic
consumers,' 6 5 primarily young adults who flock to cabinas in order to
use social networking sites or play video games, such as "World of Warcraft."166
Since the development of the cabinas in Peru, the use of computers
and Internet in schools has become common and has been credited
for improving the quality of education.1 67 Additionally, Peruvians are
much better connected to the outside world, and the cabinas have evolved
into community centers that offer training and other important services,
such as tax payment assistance.' 68
The Peruvian government - which had previously taken a completely
hands-off approach - has recently turned its attention to the cabinas because
of their popularity.' 69 In 2005, the government passed a law "guaranteeing
that people with disabilities have equal access to cabinas
piiblicas."170 In response, owners of cabinas have set up their own association.'
7 1 Scholars have called for the government to implement developmental
policies surrounding the cabinas.' 72
The story of ICT development in Brazil is similar to that in Peru; however,
in Brazil, the government has already taken an active approach in
regulating privately run Internet access points. Out of a population of approximately
195 million, over 72 million Brazilians have Internet access.1 73
This makes the Brazilian people the largest population of Internet users in
Latin America and the fourth largest in the world.' 74 Of these users, almost
half access the Internet through privately run facilities, called lan houses.1'1
164. Id. at 60.
165. Udo Richard Averweg & Eduardo Villanueva, Peravian Cabinas Pdblicas: Does Policy Prot4de
Practice or Does Practice Prodmav Policy?, 19 INFO. TACH. IN DEVELOPING COUNTRiES 15, 17 (June 2009),
availabk at http://www.iimahd.ernet.in/egov/ifip/jun2009/jun2009.pdf.
166. Id.
167. Fernandez-Maldonado, sapra note 125, at 59 ("Teachers express that the use of computers by
students is improving the quality of education.").
168. Id.
169. Averweg & Villanueva, supra note 165, at 18.
170. Peru: Better Conncted, EcONomisT INTELUGENCE UNrr (June 12, 2007), http://globaltechforum.eiu.com/index.asp?layout=
rich-story&channelid =4&categoryid = 28&title= Peru% 3A +Better+ connected&docjid=
10920.
171. Id
172. Set, e.g., Averweg & Villanueva, supra note 165, at 18.
173. Caroline d'Essen, On the Social Media Campaign Trail in Brazil, RADio NETH. WORLDWrDE
(Apr. 30, 2010) http://www.rmw.nl/english/article/social-media-campaign-trail-brazil.
174. World Development Indicators Database, supra note 29 (select "World Development Indicators
& Global Development Finance" and click "Next"; then click "Select All Countries" and click
"Next"; then click in "Series" "Infrastructure" and "Communications"; select "Internet Users" and
click "Next"; select "2008" and click "Next"; then click "View Data" box) (according to WDI, only
China, U.S.A., and Japan exceed Brazil in Internet users).
175. Data obtained from the Centre for Studies on Information and Communication Technologies,
ser Tic Domicdios e Usudrias 2009 - Total Brasil, CENTRO DE EsTuDos SOBRE AS TECNOLOGIAS DA

2011 / The Power of Social Media in Developing Nations
207
The Ian houses are very much like the cabina pdblica of Peru: privately run
access points, featuring a cluster of computers that are networked together
and connected to the Internet.1 76 The lan houses offer Internet access for
rates as low as $0.40 per hour.1 77 As a result, like the cabinas, the presence
of lan houses is widespread, and they have provided access points for poor
communities living in Brazilian favelas (shantytowns).1 7 8 For instance, in
Rio de Janeiro's Mar6 favela, which has a population of approximately
130,000 people, there are an estimated 150 lan houses.1 79 "A quick stroll
around Rocinha, one of the biggest favelas in the world, will allow one to
count around 130 lan-houses."1'8°
The demand for lan houses is large, and users gather in lan houses largely to
play video games and access social networking sites like MySpace and
Orkut.1sl The success of lan houses, then, has been accompanied by an explosion
in the use of social media among Brazilians. "Global surveys of
internet use tend to place Brazilians at or towards the top of country rankings
for time spent online, use of social network sites, reading and writing
blogs or uploading photos or videos."''82 For instance, Orkut was visited by
twenty-one million users in Brazil in a single month in 2008, with each
visitor spending an average of over eight hours on the website over the span
of that month.' 8 3 Similarly, Brazil is ranked second in the world in terms
of Twitter subscribers, with more than 10 million accounts.1 8 4
The Brazilian government has responded to the lan house revolution with
strict regulation. For instance, some states in Brazil require that lan house
owners record the name and address of every user and require parental consent
for youths.' 8 " In another state, a bill was introduced to ban lan houses
INFoRmAý;Ao E DA COMuI,NCA•AO (Sept. 2009), http://www.cetic.br/usuarios/tic/2009-total-brasil/relint-04.htm.
176. See Ronaldo Lemos & Paula Martini, LAN Houses: A New Wave of Digital Inclusion in Brazil,
PUBLIUS PROJECT (Sept. 21, 2009), http://publius.cc/lan_houses_new_wave._digital_inclusion_brazil/
091509 (stating that LAN houses are "computers assembled together to allow people to play multiplayer
games," started by "small-time entrepreneurs twhoi contract a broadband connection, and resell
it through their computers").
177. Id.
178. See id.
179. Tori Holmes, Local Content in Brazil: Conceptual Frame•vrk and Methodological Implications, 11
DiGrrTuM 12, 13 (2009).
180. Lemos & Martini, supra note 176.
181. See New Media Practices in Brazil, Part IV: Gaming, FUTURS OF LEARNING (Mar. 9, 2009)
http://futuresoflearning.org/index.php/Firdag08/comments/
new-media-practices.in_brazi_part_iv_gaming/. See also Holmes, supra note 179, at 13; Lemos &
Martini, sjupra note 176.
182. Holmes, supra note 179, at 13.
183. Press Release, ComScore, Eighty Five Percent of Brazilian Internet Users Visited a Social
Networking Site in September 2008 (Nov. 19, 2008), availabk at http://www.comscore.com/Press_
Events/Press_Releases/2008/1 1/Social_Nerworking_in_Brazil.
184. d'Essen, supra note 173.
185. Paula G6es, Brazil: Socio-digital Inclusion through the Lan House Revolution, GLOBAL. VOICES
(Sept. 28, 2009), http://globalvoicesonline.org/2009/09/28/brazil-socio-digital-inclusion-through-thelan-house-revolution/.

208
Harvard Human Rights Journal / Vol. 24
within one kilometer of schools. 18 6 The government has favored access to
ICT through its government-operated telecenters. However, unlike the
open Ian houses, the government-owned telecenters limit how the Internet
can be used, banning activities thought to be a "waste of time," such as
playing video games and social networking over Orkut.1 8 7 Consequently,
despite the accessibility of these telecenters, Brazilians have continued to
favor accessing the Internet in lan houses; only four percent of Brazilians
access the Internet through publicly owned telecenters, down from six percent
the previous year.188
C. Egypt, the April 6 Youth Movement, and the 2011 Uprising
The Internet was introduced in Egypt in 1993189 and was commercialized
in 1996, after which the Internet in Egypt underwent a period of substantial
growth.190 However, just as in the case of Sri Lanka, language
quickly became a significant obstacle to widespread adoption and use of the
Internet in Egypt.191 Although Arabs make up five percent of the world's
population, less than one percent of global online content is available in
Arabic.' 92 This problem is partly technological in nature: there was no
single standard for Arabic-language computing and, as a result, Arabic content
developers had to render images in order to guarantee that their content
would be readable.193 Additionally, use of the Internet in Egypt
originated among professionals and educated people who spoke English
and, thus, English became the dominant language of the Internet within
Egypt. 194 These pioneers built web pages that were available exclusively in
English.' 9 ' As a result, Internet usage reached a plateau in the early 2000s,
leaving out the 97% of Egyptians who did not speak English.' 9 6
The story, however, began to change in the early 2000s when it became
significantly easier to publish Arabic content. Popular blogging platforms
like Blogspot began allowing users to publish Arabic content to the web
186. 1I.
187. FuTuREs oF LEARNING, sxpra note 181.
188. See T•CNOLOGIAS DA INFORMAmAO E DA COMUNICAýAO, smpra note 175.
189. Deborah L. Wheeler, The Internet in the Arab World: Digital Divides and Cultaral Connections,
ROYAL INsT. FOR INTER-FArrT STUD. (June 16, 2004), http://www.riifs.org/guest/lecture_text/intemet
_n_atabworld_alLtxt.htm; Warwchauer, s•pra note 88 at 58.
190. Warschauer, supra note 88, at 58.
191. Id. at 58-61.
192. Rania Moussly, More Arabic online content needed, Google official says, GuLF NEws (Mar. 1,
2010), http://gulfnews.com/news/gulf/uae/education/more-arabic-online-content-needed-google-official-says-1.590167.
193. Warschauer, sapra note 88, at 101.
194. i•
195. Id. at 100.
196. Id. at 102.

2011 / The Power of Social Media in Developing Nations
209
with almost no technical literacy.' 97 Activists from political groups like
Kefaya, which sought to force President Hosni Mubarak to step down and
hold competitive elections, formed Egypt's first core of bloggers.1 98 Although
the first set of these bloggers published content in English directed
in large part to friends and to English speakers in the western world, between
2003 and 2005 many blogs emerged that were published exclusively
in Arabic and directed at an Egyptian audience.199 In the short period between
2003 and 2007, the number of blogs had increased from approximately
forty 2 °° to over 1400,201 with the balance shifting to Arabic content.
As Courtney Radsch writes, the political climate in Egypt led to a series
of demonstrations in Egypt that "propelled the Egyptian blogosphere into
an active realm of contention, making activists into bloggers and bloggers
into activists.''202 These bloggers developed credibility and attention by
covering incidents of sexual assault and other brutality that took place at
the hands of government officials. 203 Blogs in Egypt became a real source of
information that was not censored or manipulated by the traditional statecontrolled
media. 2 04
The use of Internet media for discourse and political activity within
Egypt has not been limited to blogs; users have also gathered around social
networking platforms, photo-sharing websites, and video-sharing websites.
For instance, blogger Wael Abbas received a good deal of attention for
videos he posted to YouTube that depict Egyptian citizens being abused,
tortured, and sodomized in Egyptian police stations. 20 ° One of the most
striking uses of the Internet for political activism took place over the social
networking site Facebook. Twenty-seven year-old 2 °6 Esraa Abdel Fattah
Ahmed Rashid joined Facebook for non-political reasons: "to keep up with
friends; she joined groups for fans of the Egyptian singer Mohammed
Mounir and the national soccer team, another for discussions of the Koran
and others that offered updates on the latest styles in pajamas and modest
wedding dresses.'"207 However, in March of 2008, she was informed that a
197. Courtney Radsch, Core to Commonplace: The evolution of Egypt's blogosphere, 6 AR"A MEMDIA &
Soc'y 2 (2008), http://www.arabmediasociety.com/articles/downloads/20080929140127_AMS6_
Courtney_Radsch.pdf.
198. Id. at 1-3.
199. Id. at 1-4.
200. Id. at 3.
201. Id. at 7.
202. Id. at 5.
203. Id.
204. Id. at 8.
205. See Riz Khan: Blogs in Egypt (Al Jazeera English broadcast Sept. 5, 2007), available at http://
www.youtube.com/watch?v=xK-h3fQkmGY&feature=fvsr. In addition to Al Jazeera, Abbas has appeared
on the BBC, CNN, and other news broadcasts around the world commenting on police torture
in Egypt.
206. EGYPT'S FACEBOOK FACEOFF (Journeyman Pictures 2008).
207. Samantha M. Shapiro, Revolution, Facebook-Style, N.Y. Tnims MAGAZNE, Jan. 25, 2009, at
MM34, available at http://www.nytimes.com/2009/01/25/magazine/25bloggers-t.html.

210
Harvard Human Rights Journal / Vol. 24
group of workers in EI-Mahalla El-Kubra, an industrial town, were planning
a strike that would take place on April 6. Rashid-who spoke very
little English 208 and was not previously a political activist-used Facebook
to create a page promoting the April 6 strike. 2 09 Over 76,000 people
joined Rashid's Facebook group. 210 On April 6, thousands of workers gathered
for a political demonstration in El-Mahalla EI-Kubra, tearing down a
billboard of President Mubarak. Many were arrested, including Rashid herself,
and at least three people were killed. 21 1
This political activism did not come without resistance from the Egyptian
Government. For instance, the Government-controlled media tried to
discourage Egyptians from using Facebook, referring to it as a harmful application,
212 and government officials joined the April 6 Facebook group
warning people not to participate in the strike. 21 3 In response to Abbas'
YouTube videos, the Egyptian Government banned the use of mobile
phones in police stations and bloggers like Abbas have received continuous
threats from the Egyptian Government. 21 4
The Government's indirect attempts to curb social media were largely
ineffective. If anything, they made obvious social media's immunity from
government censorship. The Government's battle became even more difficult
in 2009 when Facebook released support for Arabic script, confronting
directly the language barrier that inhibited so many Egyptians. 21 5 The release
of Arabic was particularly significant in two ways. First, it gave
Egyptian Facebook users the ability to engage in expression and dialogue
that was not restricted by their competency in English. Second, it gave
social media activists a substantially larger audience with which to
communicate.
These developments laid the foundation for the 2011 Egyptian uprising
that led to President Mubarak's desperate measure of shutting off Egypt's
Internet and ultimately President Mubarak's resignation, discussed in the
introduction of this Note.
IV.
RETHINKING "MEANINGFUL USE"
Taking for granted that physical access and use are necessary elements to
addressing the digital divide, those designing policy and programs focused
208. Idl
209. Id. at MM35.
210. Id. at MM37.
211. Id.
212. Ero,rr's FACEBOOK FACEOFF, sapra note 208.
213. Shapiro, s"pra note 207, at MM36.
214. EGY,T's FAcuBoox FAcEopp, smpra note 208.
215. For instance, Facebook recently became available in Arabic. Ghassan Haddad, Facebok Now
AtWilWlk in Arabic and Hebrw, FAcwDooK BLOG (Mar. 11, 2009, 12:07 AM), http://blog.facebook.com/
blog.php?post=59043607130.

2011 / The Power of Social Media in Developing Nations
211
on bridging the divide must seriously consider which uses of ICT should be
promoted. In other words, what constitutes "meaningful use" of ICT in
developing countries? Michael Gurstein, has broadly defined meaningful
use as "[t]he capacity and opportunity to successfully integrate ICTs into
the accomplishment of self or collaboratively identified goals.''21 6 Thus far,
both popular discourse and academic scholarship have focused almost exclusively
on a limited set of goals: encouraging the use of ICT for economic,
political, educational, or healthcare purposes. Certainly, these uses are important,
but they should not constitute the entirety of the goals pursued.
Other, perhaps facially less serious uses of ICT-namely social mediahave
been largely disfavored and neglected in discourse surrounding the
digital divide. However, the stories of ICT usage in Sri Lanka, Peru, Brazil,
and Egypt illustrate the capacity for these uses of ICT to promote social
adoption of ICT, stimulate content creation, promote ICT skills, and encourage
democratization in developing nations.
A. Social Media, Generally
In focusing exclusively on the most serious uses of the Internet, discourse
on the digital divide has disregarded and even expressed aversion to some of
the uses of ICT that might be most impactful in bridging the digital divide.
Among these uses are social media, which have intrinsic value to
people in developing nations and complement efforts to integrate ICT into
communities to which ICT has been socially resisted.
Before understanding the role that social media might play in fostering
digital inclusion, it is important to understand what particular uses are
described by "social media." There are various types of social media; the
most relevant to this discussion are social networking websites, blogs, and
picture and video sharing websites.
Social networking sites allow users to have an online presence where
they might share personal information about themselves, search for other
users and communicate with those users, sometimes asynchronously and
sometimes synchronously. The world's most common social networking
website, Facebook, currently has more than 500 million active users, each of
whom has an average of 130 "friends" that they have connected with over
the website.21 7 Although communication through social networking sites
may take many different forms, the model adopted by Facebook and many
other networks largely involves communication from one user to another.
However, the message is often visible to other friends or to the public at
large, allowing them to join the conversation.
216. Michael Gurstein, Effectiw Uu: A Commmnity Informwatics Strategy Beyond the Digital Divide,
FIRsT MONDAY (Dec. 1, 2003), http://firstmonday.org/htbin/cgiwrap/bitiojs/index.php/fm/article/view/
1107/1027.
217. Facebook Statistics, FACEBOOK, http://www.facebook.com/press/info.php?statistics (last visited
Nov. 10, 2010).

212
Harvard Human Rights Journal / Vol. 24
Blogs serve a different function, allowing users to publish contentoften
commentary on a subject of interest-and broadcast that content
publicly over the Internet. Blogs are sometimes centered on a particular
theme, but are often just a collection of whatever commentary the particular
user, or blogger, wishes to express.
Multimedia-centered social media allow users to publish images,
videos, and music to the Internet and often allow other users to view and
comment on each. YouTube, the most prominent video-sharing website,
allows users to publish video content to the Internet for other users to view
and discuss. According to YouTube, "People are watching 2 billion videos
a day on YouTube and uploading hundreds of thousands of videos daily. In
fact, every minute, 24 hours of video are uploaded to YouTube."2118
Although most social media have a primary use that falls into one of the
categories listed above, many social media websites have incorporated features
from multiple categories. For instance, Twitter is a micro-blog that
includes features more common to social networking. Similarly, Facebook
incorporates blogging and multimedia features into its social networking
platform.
B. The Meaningfulness of Social Media
In the context of the digital divide and especially in light of development
initiatives that have commonly failed due to a lack of interest, lack of local
content, or lack of skills, these less serious uses of the Internet have much
potential. Policymakers and development organizations should consider the
capacity of social media to attract a wide user base, stimulate content creation,
promote basic ICT skills, and foster participation and democratization
in developing nations. Each of these benefits is addressed, in turn, below.
1. Capacity to Attract a Wide Audience
The explosion of social media sites and their usage around the world is
illustrative of their potential to attract wide audiences to ICT. For instance,
Facebook reports that it has over 500 million users, seventy percent of
whom reside outside of the United States. 2 1 9 Orkut, another social
networking website, was visited by twenty-one million users in Brazil in a
single month in 2008220 and has experienced similar popularity in India,
where it received 12.8 million visits in a single month in 2008.221 You-
218. YoxTube Fact Shedt, http://www.youtube.com/t/fact_sheet (last visited Nov. 10, 2010).
219. Siv Faabowk Statistics, sxpra note 217.
220. See ComScore supra note 183.
221. Press Release, ComScore, India's Social Networking Market Sees Global Brands Gain Prominence
in 2008 (Feb. 17, 2009), asailable at http://www.comscore.com/Press_Events/Press_Releases/
2009/2/IndiaLSocial-Networking/(language)/eng-US.

2011 / The Power of Social Media in Developing Nations
213
Tube claims to receive two billion visits per day from over two hundred
countries. 222
There are many characteristics of social media that make them particularly
apt to attract wide audiences. First, although some social media applications
have been targeted to specific groups of people, 223 in general, the
concept of social media is not "targeted" at a specific market in the way
that more traditional online content has been. 224 Rather, social media have
been made available simply as channels for communication. Therefore, the
appeal of social media is not dependent on an interest in content published
by some proprietary entity. Rather, it simply requires an interest in communicating
with others and self-expression. Second, social media, and social
networks in particular, have been developed with simple affordances,
requiring little if any knowledge of or familiarity with technological underpinnings
in order to publish content to the web. Therefore, in contrast
with some of the more advanced uses that have been emphasized by past
development initiatives, social media require far less formal training in ICT
skills. Third, social media-in particular the most popular sites like
Orkut, Facebook, Blogger, Twitter, and YouTube-have been made available
for free. Thus, social media are generally accessible as soon as there is
physical access. For the same reasons, social media have also largely been
able to transcend socioeconomic and racial barriers. For instance, a recent
study by the Pew Institute illustrates that low-income American teens are
in fact more likely to use social networking than high-income American
teens 22 5 and that participation in the popular social networking site Twitter
does not vary by race or ethnicity. 226 Similarly, in 2009, the social
networking giant Facebook released data illustrating that the diversity
among Facebook users in the United States is reasonably representative of
the Internet-using population of the United States. 227
The capacity to attract a wide user base is relevant to digital inclusion for
various reasons. Most obviously, the sustainability of ICT development
projects is often dependent on having a large consumer base. The success of
the cabinas and lan houses in Brazil is reflective of the traffic generated from
the huge segment of the Peruvian and Brazilian populations who seek In-
222. At Five Years, Two Billion Views Per Day and Counting, YOUTUBE BLOG (May 16, 2010), http://
youtube-global.blogspot.com/2010/05/at-five-years-two-billion-views-per-day.html.
223. See, e.g., UINKtEDIN, http://www.linkedin.com/ (last visited Nov. 11, 2010) (targeting business
professionals), BUZZNET, http://www.buzznet.com/ (last visited Nov. 11, 2010) (targeting people interested
in pop culture), and JDATE http://www.jdate.com/ (last visited Nov. 11, 2010) (targeting Jewish
singles).
224. See stupra notes 122-24 and accompanying text (discussing the targeting of online content).
225. AMANDA LENHART ET AL., PEW RESEARCH CENTER, SOCIAL MEDIA & MOBILE INTERNET USE
AMONG TEENS AND YOUNG ADULTS 17 (2010), available at http://www.pewintemet.org/-/media//Files/
Reports/2010/PIP_SociaLMedia_and_Young_Adults_Report_FinaLwith_toplines.pdf.
226. Id. at 21.
227. How Divere is Famebook, FAcEBooK (Dec. 16, 2009), http://www.facebook.com/note.php?note_
id=205925658858&id=8394258414.

214
Harvard Human Rights Journal / Vol. 24
ternet access in order to communicate over Orkut. Second, having a wider
audience of users increases the incentive for businesses - local and foreign
- to target content at that market. Finally, having many people online
means that more people are creating content via social media and more
people are developing simple ICT skills; these two benefits are addressed in
turn, below.
2. Scalable Content Creation
Social media empower individuals to create their own content. In social
media applications, content is created each time one user communicates
with another - by posting on someone's Facebook wall, publishing a video
to YouTube, or tweeting - and, as a result, the content is inherently relevant
to those users' local interests. This feature distinguishes social media
as a developmental tool from other, more centralized approaches to generating
content that is relevant to developing communities. For instance, while
the M. S. Swaminathan Foundation's village knowledge centers in rural India
undoubtedly provide information that is useful to farmers, the information
is published by a central entity. 228 This central entity determines what
information to disseminate to the various kiosks. 229
This centralized approach differs from the model offered by social media
in two important respects. First, the amount of published content is limited
to the amount of content that the central entity is able to or chooses to
create. By contrast, because social media empower individuals to create
their own content, the rate at which content is created is a function of the
number of users in the system. Second, in the centralized approach, content
is created on behalf of the users, rather than created by the users themselves.
Thus, the system requires an outside party to determine what content is and
is not relevant to the ultimate users of the programming. In contrast, when
users are empowered to create their own content, the relevance of the content
to the user is inherent. The limitation of systems based on centralized
decision-making has been recognized previously in the context of the
human right to development. 23 0 In fact, the quality of "empower[ing) the
beneficiaries" has been recognized as a basic element for any program to
implement the right to development. 23 1
The scalable nature of social media in generating content is reinforced by
their capacity to attract wider audiences and is driven by many of the same
factors that attract wide audiences. In particular, social media substantially
reduce barriers to publishing content to the web. Blogging applications
dramatically simplify the process of publishing to websites or online jour-
228. Sew sipra notes 126-28 and accompanying text.
229. Id.
230. So Sengupta, supra note 63, at 883, 886.
231. Id. at 883.

2011 / The Power of Social Media in Developing Nations
215
nals. 232 Similarly, social networking websites make self-expression and
communication much easier and, therefore, much more accessible.
Further, social media have been at the forefront of overcoming the Internet's
language barrier, which has made Internet adoption difficult in
many developing nations. Blogging and social networking applications
have taken the lead in solving the technical challenges behind the language
barrier and have begun to support more languages. 233 Additionally, social
media allow individuals to express themselves in forms beyond textual characters,
allowing them to post videos, photos, and pictures to the web.
In sum, social media harness the generative aspects of the Internet, allowing
users to become "active participants" instead of "readers, listeners,
or viewers."'23 4 The significance is that the Internet no longer comes across
as a static technology where you might search for things that are relevant to
you, but a dynamic space in which you can play a role.
3. Promoting Basic ICT Skills
Although illiteracy in the more traditional sense is undoubtedly a problem
that needs to be addressed throughout the developing world, social
media provide an opportunity for developing nations to keep up with the
"new literacy'"235 that has emerged with the Internet. The ease of use of
most social media make them an attractive tool for promoting basic ICT
skills.
Although much of the research on the impact of social media on skill
development and education is in its infancy, initial reports suggest that
social media and, in particular, social networking sites, are effective in developing
ICT skills among users. Dr. Christine Greenhow has examined in
depth the impact of social networking sites on youth in the United States.
In one study, Dr. Greenhow found that teenagers' participation in the social
networking site MySpace
required knowledge of a range of information and communication
technologies, including: the ability to search out, preview,
select, incorporate, and share audio and video files; the ability to
create, edit, copy, find, upload, tag, and arrange image files; the
capacity to strategically monitor, respond, multitask, and navigate
multiple communication channels (e.g., instant messaging,
232. See YocH-z BENKLER, THE WEALTH OF NETWORKS 216-17 (2006).
233. See supra notes 197, 215 and accompanying text.
234. BEN•OER, smpra note 232, at 212.
235. For a more complete account of what has been coined "new literacies" and how social media
connect to those literacies, sm generally Christine Greenhow & Beth Robelia, Old Commmication, New
Literada: Social Ndwork Sime as Social L.•aming Reawnw, 14 J. oF COMPaUTsE-MEMATo D COMM. 1130
(2009); JuLt5 COMO ST AL., HANDBOOK OP REszARcH ON NEw LrrERAciEs (2008).

216
Harvard Human Rights Journal / Vol. 24
MySpace email, wall posts, blog comments, tagged photos, videoshares,
etc.), and more. 23 6
Dr. Greenhow found that teenagers learned these skills informally,
through their use of MySpace, and also formally by visiting online forums
and asking friends. 2 37 These teenagers learned to work with images, audio
files, and videos, and some learned from their peers how to manipulate
actual HTML code. 238 "Through the cognitive activity of guiding other
MySpace users in learning how to manipulate, troubleshoot, and transfer
technology skills from one application to another, students are simultaneously
developing their own conceptual knowledge and sense of competency.'"239
Researchers who have studied social media in developing nations
have made similar findings. One researcher commented, "the skills and
capabilities . . . learned through the use of Orkut are key elements in the
development of cyberliteracies."240
It is worth noting that the more traditional economic, educational, and
healthcare-related purposes for bridging the digital divide require that users
have the skills to navigate the web and find information online. As Professor
Eszter Hargittai, a leading scholar in ICT skill development, has found,
the capacity of a user to find information online is correlated to the prior
experience that the user has using the web. 24 1 It is very likely that using
the web to communicate and searching for content within social media applications
improves the capacity of users to find information on the web
generally, and even those concerned exclusively with more traditional pursuits
should consider social media as an avenue for developing the requisite
ICT skills.
4. Participation and Democratization
Perhaps most meaningful is the capacity for social media to foster participation
and democratization in developing nations. In the Wealth of Networks,
Professor Yochai Benkler provides thorough analysis of the
democratizing capacity of the Internet. Professor Benkler contends that, at
least relative to the traditional mass-media public sphere, the Internet is a
liberalizing technology. 242 Professor Benkler refers to the emergence of the
"writable web" - innovations that "make Web pages easily capable of
modification through a simple interface''2 4 3 - and its capacity to convert
236. Christine Greenhow & Beth Robelia, Informal Learning and Identity Formation in Online Social
Networks, 34 LEARNING MEDIA AND TECHNOLOGY 119, 133 (2009).
237. Id. at 134.
238. Id.
239. Id.
240. Holmes, suepra note 179, at 14.
241. Eszter Hargittai, Second-L_•W Digital Ditide: Diffefnces in Peopl's Online Skills, FIRST MONDAY
(Apr. 1, 2002), http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/942/864.
242. Ser BENKLER, sxpra note 232, at 10-11, 212-72.
243. Id. at 216.

2011 / The Power of Social Media in Developing Nations
217
users from mere listeners to active participants in public debate: "Individuals
become less passive, and thus more engaged observers of social spaces
that could potentially become subjects for political conversation; they become
more engaged participants in the debates about their observations."244
The chief example that Professor Benkler uses to represent the writable
web is the blog. Professor Benkler observes that blogs changed the Web in
two significant ways: first, by allowing users to publish content in "journalism
time" as opposed to the slower-moving web page culture that preceded
them and, second, the blog model allows for a weighted conversation between
blogger and commenter. 24 1 However, as Professor Benkler acknowledges,
blogs are part of a larger set of web technologies that share the
common quality of enabling participation in the public sphere. 246 It is
clear that other social media, including social networking sites and picture
and video sharing sites, also share these qualities that transform the public
sphere. This democratizing aspect of social media is reflected in the story of
Egypt's April 6 strike. Rashid, who joined Facebook merely to socialize
and network, ultimately used Facebook as a tool to stimulate political discussion
and organize political demonstration. Video sharing media have led
to similar empowerment to join public discourses, as evident from Abbas'
invocation of YouTube to stimulate discussion on torture in Egypt and,
more famously, the role of YouTube in the 2009 Iranian election. 2 47
The democratizing impact of social media is particularly relevant in nations
with authoritarian regimes because state censorship of social media is
a particularly difficult task. It is for this reason that Egypt was initially
forced to take more indirect and ineffective routes, such as discouraging the
use of social media, arresting activists, and banning mobile phones in police
stations and ultimately to take the drastic step of shutting down the internet.
Controlling public use of the Internet requires authoritarian governments
to entirely "forgo the benefits of being connected" or, at the very
least, to spend enormous political capital by blocking entire sites. 248 Ethan
Zuckerman, a researcher at Harvard's Berkman Center for Internet and Society,
has referred to this as the "cute cat theory of digital activism."2 4 9
Zuckerman observes that, the Web 2.0 nature of social media prevents authoritarian
governments from blocking political activity without also cut-
244. Id. at 11.
245. Id at 217.
246. Id. at 216.
247. Neda Agha-Soltan's death during the 2009 Iranian election protests was captured on video by
mobile phone, posted to YouTube, and quickly became a national and international symbol of the
Iranian protests. See, e.g., Nazila Fathi, In a Death Seen Around the World, a Symbol of Iranian Protests,
N.Y. Tans, June 22, 2009, at Al, available at http://www.nytimes.com/2009/O6/23/world/middleeast/
23neda.html?.r= 1&ref=middleeast; 'Neda' becomes rallying cay for Iranian protests, CNN.COM (June 22,
2009), http://www.cnn.com/2009/WORLD/meast/06/21/iran.woman.twitter/.
248. See BENKLER, smpra note 232, at 270.
249. Ethan Zuckerman, The Cute Cat T1ery Talk at ETech, MY HEART's IN AccRA (Mar. 8, 2008,
11:29 AM), http://www.ethanzuckerman.com/blog/2008/03/08/the-cute-cat-theory-talk-at-etech/.

218
Harvard Human Rights Journal / Vol. 24
ting off access to pictures of cute cats. 250 "The government can't simply
shut down Facebook, because doing so would alert a large group of people
who they can't afford to radicalize.'"'51
V. CONCLUDING REMARKS
Our conception of the digital divide should evolve reciprocally with our
understanding of what constitutes "ICT" and what constitutes meaningful
use of that ICT. As former FCC Chairman William Kennard noted, "[t]he
landscape of communications is changing dramatically. Being connected
will not just be about having phone and perhaps Internet service. It will
mean broadband delivery of increasingly converging services such as interactive
voice, data and full motion video.'"252 Accordingly, our conception of
how to respond to the digital divide has evolved from considering mere
access to effective use. We should now expand our conception of use to
consider more than the traditional instrumental uses that seek immediate
economic, educational, health-related gain. There are important differences
between the Brazilian who uses the Internet to access Orkut in a lan house
and the American Professor who uses the Internet to read scholarly articles.
Each of these uses is meaningful in its own way. Social media attract wide
audiences that reinforce the sustainability of development initiatives, foster
the adoption of ICT by empowering individuals to create content that is
locally relevant and understandable, and promote basic ICT skills that can
support the more traditional end goals of ICT adoption - economic integration
and access to educational and healthcare information. Moreover, as
the recent stories of blogs, YouTube, and Facebook in countries like Egypt
suggest, social media carry serious democratizing potential.
Accepting social media as meaningful use of ICT alters our evaluation of
development efforts: programs that result in communities gathering at access
points to use social media applications, like those in Peru and Brazil,
do not represent failure, but success and opportunity. And, consequently,
policymakers should be disinclined to regulate in a way that would discourage
the use of social media, as the Brazilian government has done. Rather,
policy should recognize the centrality of locally relevant content to the success
of ICT initiatives, as in the e-Sri Lanka initiative, and incentivize the
use of social media.
One might think Mr. Gates' challenge to the significance of the digital
divide relative to the more serious food and health crises facing these na-
250. Id.
251. Shapiro, supra note 207, at MM38.
252. Yu, supra note 27, at 30. So also id. at 29-30 ("Although it is very difficult to determine
what should constitute these basic tools, we should constantly review and update the definition so that
it corresponds to the rapidly changing technological environment."); Selwyn, sapra note 37, at 346-49.

2011 / The Power of Social Media in Developing Nations
219
tionS 2 13 becomes stronger when ICT is being used for social media. However,
as previously noted, the line that Mr. Gates draws is largely artificial
- we should not dismiss the digital divide simply because other divides
exist. Not every developing nation faces the problems that Mr. Gates identifies.
The democratizing nature of social media provides an additional reason
to believe in the capacity for ICT to solve the very problems that Mr.
Gates would prioritize. Consider, for instance, Amartya Sen's observation
that "no substantial famine has ever occurred in any independent and democratic
country with a relatively free press.'"254 Although Egypt - which
has a history of famine and has suffered from recent food crises - is not yet
by any means a "democratic country," the democratizing nature of social
media generated the pressures that underlie Sen's observation. Blogs,
Facebook, YouTube, and Twitter empowered the Egyptian people to organize
and speak out, and the inherent difficulty in censoring social media
spawned a "relatively free press" where there was none before. Through this
new press, the Egyptian people put serious pressure on the Egyptian government
to respond to the suffering of its people, and ultimately overthrew
President Mubarak.
The story of social media in developing nations so far is one of individual
empowerment. Social media not only connects deprived nations to the
outside world, but provide the power to shape the Internet in a way that is
relevant to their peoples' lives, the power to organize in scale, and the
power to speak. These features make social media incredible tools that
should be embraced by anyone with an eye towards development.
253. See mrpra note 55 and accompanying text.
254. Amarrya Sen, Dawcracy as a Uxiwsal Valme, 10 J. DEmocRAcy 3, 7-8 (1999).

COPYRIGHT INFORMATION
Author:
Title: The Power of Social Media in Developing Nations: New Tools for Closing
the Global Digital Divide and Beyond
Source:
ISSN:
Publisher:
Ali, Amir Hatem
Harv Hum Rights J 24 no1 Summ 2011 p. 185-219
1057-5057
Harvard University, Law School
Publications Center, Hastings Hall, Cambridge, MA 02138
The magazine publisher is the copyright holder of this article and it is reproduced
with permission. Further reproduction of this article in violation of the copyright is
prohibited. To contact the publisher: http://www.law.harvard.edu/studorgs/hrj/
This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sublicensing,
systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make
any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently
verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever
caused arising directly or indirectly in connection with or arising out of the use of this material.