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INDIA-KOREA - Asia-Pacific Business and Technology Report

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<strong>Business</strong><br />

New Thinking for Reducing<br />

the Risk of Investment<br />

in India<br />

by Bonghoon Kim<br />

Korean companies<br />

have been investing<br />

in India since the<br />

mid-1990s. Several big<br />

Korean companies have<br />

successfully established<br />

themselves there. However,<br />

most small <strong>and</strong> mediumsized<br />

companies could not<br />

reach the Indian market.<br />

© pib.nic.in<br />

The Union Minister for Micro, Small <strong>and</strong> Medium Enterprises, Shri Virbhadra Singh addressing the “7th North-East <strong>Business</strong> Summit”, in<br />

New Delhi on January 06, 2012.<br />

In this article we will discuss the prospectus<br />

of small <strong>and</strong> medium-sized companies<br />

investing in India.<br />

First of all, Korean companies need to<br />

analyze more regions in India before investing<br />

there. Since the Indian economy opened<br />

in 1991, each state has been individually<br />

promoting economic development, setting<br />

industrial policies, <strong>and</strong> also employing different<br />

tax systems. As such, economic disparity<br />

has occurred among the states for the<br />

past ten years, resulting in a gap in terms<br />

of investment risk. Traditionally, the areas<br />

with low investment risk are the major four<br />

cities of India, along with areas that have favorable<br />

road, railroad <strong>and</strong> harbor facilities.<br />

Agriculture-centered areas <strong>and</strong> states under<br />

the communist party have had low investment<br />

attractiveness.<br />

There is generally much information on<br />

the investment environment in India, but<br />

it is still difficult for Korean companies to<br />

obtain a broader sense of the regional <strong>and</strong><br />

local investment environment, something<br />

which is certainly important for any Korean<br />

company to underst<strong>and</strong> before committing<br />

to major investment funding there.<br />

For example, Gujarat is one of the best<br />

states in India in terms of economic environment<br />

but relatively few Korean companies<br />

have invested there. Punjab is one of<br />

the richest states in India so there is huge<br />

consumer consumption power. However,<br />

again, there are few Korean companies<br />

there. This indicates that Korean companies<br />

might be being influenced by factors other<br />

than pure business logic.<br />

For example, when planning for the investment<br />

environment of Gujarat, the following<br />

map <strong>and</strong> information of infrastructure<br />

should be initial step to underst<strong>and</strong> it:<br />

Roads: Establishment of road network<br />

between Delhi <strong>and</strong> Mumbai (total<br />

137,384 km, paved road 98.9%). Railroad:<br />

37.9% in area of Gujarat state<br />

Airport: 10 airports in Gujarat<br />

Ports: 41, along the 1,600 km coastline,<br />

which has good accessibility<br />

Gas: Unique integrated gas network in<br />

India (total 2,200) Waterway network :<br />

Total 75,000 km<br />

Water resource: 17 reservoirs <strong>and</strong> the<br />

Narmada Canal (10,619 sq. km); favorable<br />

water supply with 1,864 mm of annual<br />

rainfall (Madhban dam)<br />

Electricity: favorable electricity infrasystem<br />

<strong>and</strong> transmission <strong>and</strong> distribution<br />

lines. High quality electricity<br />

(Source: MAXtin India Advisory)<br />

Second, Korean companies need to analyze<br />

more social <strong>and</strong> political risk instead<br />

just of calculating cash flow into India. India<br />

has a unique political system where it practices<br />

an advanced democracy system unlike<br />

other developing country, where dictatorship<br />

or military regimes prevail.<br />

The risk from the ‘quality of bureaucracy’<br />

is estimated to be low, which is attributed<br />

to the high level education of India <strong>and</strong><br />

its abundance of university graduates who<br />

are not only well-versed in English but also<br />

have excellent administrative performance<br />

abilities.<br />

However, the risk from corruption is<br />

quite high. Bribery is often used as a measure<br />

for companies to negotiate with the<br />

state for agreements <strong>and</strong> tax. This is due to<br />

the fact that an electronic system to h<strong>and</strong>le<br />

documents is not yet well-established, <strong>and</strong><br />

most paperwork is done by h<strong>and</strong>. Corruption<br />

is also influenced by the financial pressures<br />

coming from large family structures,<br />

where the family head has to take care <strong>and</strong><br />

feed the many extended family members.<br />

Third, Korean companies need to underst<strong>and</strong><br />

more functions of the SEZ <strong>and</strong> industrial<br />

zones in India because it is very hard<br />

for them to construct their plant outside of<br />

these areas. For example, when we check<br />

17<br />

www.biztechreport.com<br />

functions of SEZ in India, we should check<br />

the following:<br />

• industrial function for high-tech <strong>and</strong><br />

manufacturing<br />

• education & research functions of the<br />

KTR Hub<br />

• Convention <strong>and</strong> International business<br />

function<br />

• Commercial & business function<br />

• rest & leisure functions harmonizing<br />

with the ocean<br />

• eco-friendly residential function<br />

• religion, medical tourism function<br />

India accounts for a great portion of the<br />

world economy <strong>and</strong> is expected to continue<br />

to grow over the next several decades, with<br />

a generally low investment risk. Even from<br />

a social point of view, owing to the religious<br />

power from all classes of population, a mutually<br />

harmonious atmosphere is present<br />

<strong>and</strong> the risk level is considered very low.<br />

From an economic point of view, India is<br />

facing difficulty in establishing infrastructure,<br />

caused by the worsening deficit of the<br />

government, as well as difficulty in accelerating<br />

the engine of industrial growth due to<br />

imbalance in industrial structure. Though<br />

these may cause slower growth, the risk accompanying<br />

the stabilization of economy<br />

growth is very low <strong>and</strong> the economy risk is<br />

not considered high owing to the high stabilization<br />

of the currency exchange rate.<br />

Regionally, the southern <strong>and</strong> western<br />

parts of the country are considered low in<br />

investment risk, while investment in the<br />

north-eastern part of the region is considered<br />

unattractive. However, Korean companies<br />

need to compare more specific investment<br />

environments in differing regions.<br />

Today there more Korean companies that<br />

are planning to invest in Indian market in<br />

spite of some risks. It will not be long before<br />

small <strong>and</strong> medium enterprises will have<br />

overwhelmingly positive views of investing<br />

in Indian growth. A-P

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