ANNUAL REPORT 2011 - AXA Assistance

MOVING BEYOND
TRADITIONAL ASSISTANCE
WITH A RANGE OF HIGH
ADDED-VALUE SERVICES
Social change and economic factors
in the Vehicle market are encouraging
AXA Assistance to offer new services and
to structure its international deployment
as part of ensuring that it can serve its customers
wherever they may be in the world.
Jean-Pierre Lerin Director of the Automotive Business Line
he world is changing, and the world of
assistance provision is no exception! The
attitude to private cars is gradually moving
away from one of treating vehicles as assets
towards treating them as services. The fact is that
drivers now want more from mobility than simply the
status of owning a vehicle. “We’re ready for new
models that are clean, safe and connected. That’s
why we’re seeing the emergence of innovative
vehicle engines, especially hybrid and electrical
solutions, the development of driver assistance
systems, and many applications of new technology
in the automotive industry. It is also important to
bear in mind that the market for mobility – which will
be a huge growth market in the future – saw the
emergence of potentially important new players in
2011,” explains Jean-Pierre Lerin, Director of the
Automotive Business Line.
aNEW DEVELOPMENTS IN THE EAST
The other major step change is a geographical
one, as growth becomes more international, with
prospects for exponential growth in China, India
and Brazil. “Our customers expect us
to be able to follow them wherever
they locate, and to guarantee them
a consistent service wherever they
operate geographically. In addition
to our traditional assistance services,
we must also be able to offer them
additional high added-value services
to set ourselves apart from
competitors in today’s market,” adds
Jean-Pierre Lerin. AXA Assistance
must respond effectively to all these
challenges, whilst remaining in step
with market trends to act as a
facilitator of change, rather than
become a victim of it.
Although establishing a presence in
new parts of the world is essential, it
can’t be achieved overnight.
Creating a network of reliable service
providers is an essential precondition
for AXA Assistance, as is establishing
contacts in new economic markets
22_AXA ASSISTANCEq2011 ANNUAL REPORT