Effectiveness 08 - Marketing Week

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MW_091008_p050 6/10/08 11:51 am Page 50SPONSOR KONICA MINOLTA BUSINESS SOLUTIONS (UK) LTDHarminder RamanayMarketing Director - IT ChannelOld Bridge HouseThe HytheStainesMiddlesexTW18 3JQUnited KingdomT (01784) 442255F (01784) 461641E info konicaminolta.co.ukW www.konicaminolta.co.uk/printerDirectorsMark Lloyd - Director- IT Channel, KonicaMinolta Business Solutions (UK) Ltd,Harminder Ramanay – Marketing Director -IT Channel, Konica Minolta BusinessSolutions (UK) LtdKonica Minolta Business Solutions (UK) Ltd, is an innovativedeveloper, manufacturer, and supplier of document printing solutionsthrough its IT channel. The product line includes colour andmonochrome laser printers, associated supplies and accessories forgeneral office; electronic publishing, graphic design, advancedimaging and home office applications. Konica Minolta distributesproducts through a global network of e-commerce, reseller, anddistribution partners. The IT Channel division distributes productsthrough a network of e-commerce, reseller, retail and distributionpartners.Our participation in these awards derives from the principle that wewould like to re-educate the market that our primary focus is nowprinting solutions. Since 2006, Konica Minolta has moved itsproficiency towards a new market which is the printing arena.Enduring with its award winning imaging technology, which KonicaMinolta Business Solutions (UK) Ltd is so highly recognised for, thecompany is shifting the print industry with it’s high quality, highdefinition colour and black and white printers.We would like to make the Konica Minolta brand noticeable to ourclients and suppliers by bringing our brand to the forefront of theirdaily activity, nonetheless making us an obvious choice when offeringor talking about printing solutions. Therefore we believe ourparticipation in such an event will allow our company to develop keymarket awareness.Turnover £150+ MillionEstablished 200350 The 10th Annual Marketing Week Effectiveness Awards
13 MWEA_BOTN_AGENCY_p13_AA:Layout 1 3/10/08 16:23 Page 51AGENCY OF THE YEARWINNERWCRSSHORTLISTAGENCYAGENCYAGENCYAGENCYAGENCYAGENCYAGENCYAbbott MeadVickers.BBDOBigmouthmediaElvisEqui=MediaFrank PRMediaComPartners AndrewsAldridgeWCRS had previously set up sister agencies ineach of the core disciplines outside advertising,each with its own identity, but under the same roof.This set of agencies is collectively known as TheEngine Group. Earlier this year, Engine acquired theaward-winning direct agency Partners AndrewsAldridge.Since regaining its independence with amanagement buy-out, WCRS has been thrivingand, during the past year, has added someimportant names to its client list.Having outgrown its previous offices, the agencymoved to 60 Great Portland Street. The newpremises now house WCRS and the whole ofEngine's twelve specialist agencies.WCRS repositioned Littlewoods as a moderninternet fashion retailer, which is on course to hit its2011 sales target by the end of this year. The 118118 twins have been hugely successful with over70% of the market.Their role as supplier of telephone numbers isbeing developed into the provision of generalinformation under the strapline “Ask us anything”.WCRS has been thrivingand has added someimportant names to itsclient listChurchill insurance saw improved sales results,following the Challenge Churchill campaign, whichproved you can teach an old dog new tricks. TheSee, Speak, Surf campaign for Sky has added over1.4 million new customers.WCRS has also won several major accounts,including Bacardi, The Department for Children,Schools and Families, The Carbon Trust, Holland &Barrett and GlaxoSmithKline's new weight-loss drug,Alli – due for launch at the end of 2008. WCRS’sturnover is up 31% year-on-year, revenue is up 14%and operating profit is up 38%.The 10th Annual Marketing Week Effectiveness Awards 51
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