Effectiveness 08 - Marketing Week

25 MWEA_BOTN_NEWPRODUCT_p25_tpw:Layout 1 3/10/08 16:36 Page 63NEW PRODUCT OF THE YEARWINNERiPlayerBBCSHORTLISTBRAND Barclaycard OnePulseCOMPANY BarclaycardBRAND Birds Eye Omega 3Fish FingersCOMPANY Birds Eye Iglo GroupBRAND Heinz Snap PotsCOMPANY HJ HeinzBRAND Hovis Seed SensationsCOMPANY HovisBRAND McCain Rustic OvenChipsCOMPANY McCain FoodsBRAND Nurofen ExpressCOMPANY Reckitt BenckiserBRAND The Warners ListCOMPANY Warner BrosBBC iPlayer allows viewers in the UK who haveinternet connection to play television programmesfrom the past seven days and watch them, free ofcharge, on the website. TV programmes can bedownloaded, stored on viewers’ computers for upto 30 days and watched as often as requiredduring that time.As long as viewers have the latest version ofFlash installed on their computers they can streamprogrammes straight from the BBC iPlayer website.Apple iPhone, iPod touch and Nintendo Wii usershave access to a beta version of the BBC iPlayerhomepage and can stream TV and radioprogrammes as long as they are connected toa network.A parental guidance lock can be set on the siteto discourage younger viewers from watchingprogrammes with content their parents consider tobe unsuitable.The BBC hopes that providing high-qualityprogrammes over the internet legally, easily and forno cost will dis courage piracy and illegalApple iPhone, iPod touchand Nintendo Wii usershave access to the BBCiPlayer homepage andcan stream TV and radioprogrammes as long asthey are connected to anetworkdownloading. All programme files are checked forviruses before being made available fordownloading and have a digital signature addedso that the files cannot be tampered with beforebeing downloaded.The 10th Annual Marketing Week Effectiveness Awards 63