Product Catalogue - Autumn/winter - Aqua Products

Catalogue Diary
So how do we put a catalogue together? Andy’s diary gives you an insight into the up’s and downs of
getting to grips with photographing over 100 products in 4 days…
Day 1.
My journey started at 2 am with a 4 hour drive from Aqua HQ in Chorley, to the venue
generously provided by Mick Barnes of Cemex angling. The Chertsey venue looked
cracking and more than met my expectations for a carpy venue. All was going well until I
heard that the M4 had been closed due to an accident, which delayed the photographers
by over 3 hours. This was topped off by an emergency vet visit that luggage designer
Keith Sykes had to make with Lucy the carp dog and his chauffer Phil Bunyan (It was
Lucy who needed treatment and not Phil!) A quick trip to Yateley Angling Centre to collect
the rest of the stock for the shoot that Ruth had kindly taken receipt of, and the day was
pretty much over.
Day 3.
By 6 am I had received a picture message from Nick who had also got amongst the
action with a 30 + common! The rods had only been out for less than 6 hours! Pictures
were done and the fish care section of the catalogue ticked off. We were slipping behind
schedule due to the hectic bank activity so we started early. No sooner had we started
than Garth Ethelston and Oliver Davies from Advanced Carp Fishing had come to get a
sneak preview of the latest additions to the range. I am glad they did, as by mid afternoon
power had gone on the cameras and lap tops! Luckily Oliver was also a bailiff on the
Horton complex and got me out of the sticky stuff with a quick recharge and re-group!
We had made good progress and reluctantly Keith and Phil had to depart due to work
commitments, thanks lads – a cracking effort.
Pictures courtesy of Garth Ethelston of DHP
14 visit our website at www.aquaproducts.co.uk • or call our SALES HOTLINE on 0845 1259399
Day 2.
An early start and news that one of the photographers had managed a 37 lb 6 mirror in
the night so pictures were done and morale was high. The enthusiasm was even higher
as we started to photograph the most technical products, first ensuring each product
looked it’s best and not just thrown up for fishing purposes. A visit from Rob Maylin of
Big Carp magazine meant that many happy hours were spent listening to the old fella’s,
Rob and Keith, reminiscing of the days at Longfield. Rob had an early version of the
Aqua Dome that had served him so well all those years back. He was very interested to
see how far we had come and took a liking to our Ultralite! Later that day Nick Helleur
arrived bursting with enthusiasm after the news of the fish the morning before and
boasting that he’d better it before the week was out.
Pictures courtesy of Garth Ethelston of DHP
Day 4.
Fully charged, we were up early before breakfast to finish off the last of the product
shots and to get some scenic shots. Nick got stuck in and helped out - with his vast
knowledge of photography and using a variety of lenses and applications we managed
to get some absolute crackers. By mid afternoon we were ready for home, cars loaded
and pictures done. But the fish were cruising up on top so we couldn’t leave the lake
with this going on and had one last try, but to no avail. I hope you find it all worth
while. It wouldn’t have been possible without the team, many thanks to Mick Barnes of
Cemex Angling; Phil Bunyan, Nick Helleur & Keith Sykes our ever enthusiastic and loyal
Consultants. Alexei and Joe for some fantastic images; Paul Biddas for all his help taking
back stock to Yateley Angling and Ruth at Yateley for holding the stock for us. Without
you this catalogue wouldn’t be being read now.