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Chapter 3 Linkages for Fostering Innovation Activities – Case ... - ERIA

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Despite many follow-up calls it was not possible to get access to the only visiblejoint-venture firm in the cluster’s E&E sector. The following passages present the casestudies of the firms in the Penang region. The cases are structured to have somebackground in<strong>for</strong>mation of the firm, key factors of the Penang region important <strong>for</strong>being located, linkages / collaborations with different actors in the innovation systemand conclusions.3.1. <strong>Case</strong> #1 - German Automotive Electronics MNC (GAE-MNC)This case is of a German GAE MNC which has been present in Malaysia since the1920s. It currently has offices located in Selangor, Perak and Penang. The GAE MNC isa public listed company in Malaysia and is responsible <strong>for</strong> the sales and distribution ofautomotive original equipment, automotive aftermarket products, power tools andsecurity systems in Malaysia. The automotive aftermarket and original equipment salesdivisions as well as car-multimedia division in Malaysia are part of the GAE MNCsautomotive technology business. Automotive technology is one of the biggest businessdivisions in this group. In 2008, sales were recorded at 26.5 billion Euros. GAE-MNCin Penang currently has a staff strength of about 700 and sales turnover of about RM600million (approximately 180-190 million US$) in 2008. The unit here produces carmultimedia products such as car radios, rear seat entertainment systems and navigationsystems as well as electronic components and actuator motors <strong>for</strong> original equipmentmanufacturers (OEMs).3.1.1. Factors Attractive in Penang <strong>for</strong> ManufacturingIn addition to the factor of low costs, the altruistic nature of the firm was to set upmanufacturing plants developing economies to help them through employmentopportunities and gain the benefit of low cost locations. Main motivation to start inPenang (in the 70s) was the ef<strong>for</strong>ts of the then Chief Minister – to promoting and102

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