Chapter 3 Linkages for Fostering Innovation Activities – Case ... - ERIA

customers and also as suppliers. Support from governments is in terms grants, tax reliefs,and development of infrastructure. Key actors in the region/cluster include TNCs,PSDC and the government. Although they have had experience in a joint venture (withAdventist of Japan in mid 90s) they prefer to ‘go it alone’ in upgrading their activitiesfrom manufacturing to design and development.3.4. Case #4 - Creative Bliss Sdn. Bhd.Creative Bliss Sdn. Bhd. was officially incorporated in August, 1994, and isprincipally involved in producing and supplying of high quality customized metalstamping parts/components as well as undertake the entire process of tools and diesdesign making by its associates. Creative Bliss Sdn. Bhd is involved in designengineering and undertakes customized stamping for a very wide range of products andcurrently manufactures precision metal parts for multi-national corporate and otherindustries such as Audio & visual industries, Electrical & Electronic, Office automationequipment and also for Furniture accessories, Automobile parts firms.3.4.1. Types and Motivations for InnovationOver the years of operations, Creative Bliss established excellent practices andprocedures in their production processes that helped them to achieve ‘excellent’ qualityin their products. To meet the standards and expectations set by its customers, CreativeBliss started innovating in their production, process innovations to reduce the overalltime in production (eg. One of them being reduction from four processes to one process).Process innovations include those to cut input costs – sourcing for new materials. Someinnovations are for improving existing products mainly to reduce costs. Informationavailable through internet, from interactions with lead customers and regional tradeexhibitions has helped Creative Bliss to achieve their innovation objectives.113