4 - Refresco.de

Business review 2009
People and organization
Refresco’s fast-track growth requires continuous proactive
development of the organization and its staff on all levels.
The Refresco organization is based on strong and empowered
geographic profit-responsible units and now consists of
four business units in regions where we have multiple
companies and production facilities, and three profit centers
in regions with a single company. In compliance with our
business philosophy, we keep the lines between Holding and
geographies simple and short. By doing so, we can closely
guide and support the unit management to guarantee the
necessary speed in decision-making processes. In 2008, the focus
was on optimization of structures, streamlining of operations and
staffing of senior management positions following the acquisitions
and organic growth of Refresco in 2007. Local teams were ready
to manage the increased scope and to realize the projected future
growth of Refresco. This year, initiatives have been focused more
around development, building on the strategic outlook, culture
and core values that were defined in 2008. Nevertheless, in 2009
several units also continued to streamline their operations and to
rightsize activities.
Refresco
Benelux
4
factories
Refresco
France
3
factories
Refresco
Germany
4
factories
Refresco
Iberia
4
factories
Holding
to streamline
With the strengthened HR functions across the units, a new
approach to management development and talent identification
was rolled out, group-wide training initiatives were taken and
on a local level high priority was given to strengthening the
middle management layers of Refresco. In general, all units
moved forward in professionalizing their human resources
function, policies and practices.
The focus on development and unlocking internal human
potential is very important in being able to accommodate the
fast-paced growth. Because the majority of staff in senior
management positions joined Refresco from outside companies
over the last three years, the ambition is to significantly promote
Refresco-groomed management talent to higher positions
in the coming years, within and across (newly acquired)
units. This is why Refresco designed and implemented a new
management development approach with special inclusion
of middle-management levels. Recruitment efforts started
to be more tuned to employing higher potential talent in
middle-management levels and increasing efforts in coaching
and developing talent. After they were trained in behavioral
competences, managers across the units engaged in a workshop
Refresco
Scandinavia
1
factory
Refresco
Poland
2
factories
Refresco
UK
1
factory