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PDF - 8.18MB - Australian Sports Anti-Doping Authority

PDF - 8.18MB - Australian Sports Anti-Doping Authority

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Report on performance ASADA ANNUAL REPORT 2010:11Commonwealth GamesTo support the Pure Performance program conducted in the lead-up to the Delhi 2010 CommonwealthGames, ASADA provided the host broadcaster Channel Ten with an exclusive opportunity to produce afeature piece about Australia’s anti‐doping measures.Channel Ten gained an insight into the doping control process from the perspective of an athlete andAustralia’s official anti‐doping body. A mock doping control test was conducted so that the general publiccould better appreciate what is involved for athletes in keeping sport free of doping.Poster campaignCommunication efforts in 2010–11continued to use the postercampaign, You can never winyour reputation back, launchedin May 2010. The imagery andmessaging were used at events,produced on a wallet card and theASADA website.The image of the poster wasalso distributed to sportingadministration bodies andinformation appeared on manywebsites of <strong>Australian</strong> sportingorganisations.You can never win your reputation back imagery29

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