Report on ender- ased Report on ender- ased

THE ROLE OF THE MEDIA
Media efforts are critical to the success of any program to eliminate genderbased
violence. Media already provide a valuable function as watchdog, highlighting
abuses, encouraging better policies and legislation, and ensuring that
governments follow through with their commitments. The Beijing Platform for
Action also challenges media establishments to police themselves in an effort to
eliminate gender-based stereotypes and erase negative and debasing portrayals of
women on television, and in magazines, newspapers, and other mass media.
The articles in this collection demonstrate that media have already entered the
fight to end gender-based violence. Their efforts include highlighting its prevalence,
challenging attitudes, questioning traditional gender roles, publicizing efforts to
end the violence, and placing the problem squarely in the view of society.